Marketing
Marketingmarketing
Providers using this tag (526)
Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.
Exemplar 35 Complete, well-documented, and agent-ready
Strong 86 Solid coverage with minor gaps
Developing 109 Usable, with meaningful gaps to close
Thin 80 Limited public surface area
Emerging 98 Early or largely undocumented
Minimal 77 Almost no public developer surface
Unrated 41 Not yet scored
APIs with this tag (103)
Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →
Exemplar 16 Complete, well-documented, and agent-ready
Strong 13 Solid coverage with minor gaps
Developing 32 Usable, with meaningful gaps to close
Thin 37 Limited public surface area
Emerging 5 Early or largely undocumented
Companies reaching this through an API (29)
These companies publish an API, specification or operation carrying “Marketing” but do not classify their business under it. Listed unranked and kept out of the count above, because one tagged operation is not a statement about what a company does.
Score breakdown
Related tags
Where this tag comes from
Cohort brief
Auto-generatedThe 472 providers in the APIs.io catalog tagged Marketing, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.
| Facet | This cohort | Catalog | Difference | Scored |
|---|---|---|---|---|
| Access Clarity | 50.3 | 26.5 | +23.8 | 472 |
| Developer Ergonomics | 39.1 | 23.4 | +15.7 | 472 |
| Operational Transparency | 29.3 | 13.9 | +15.4 | 472 |
| Contract Quality | 28.1 | 19.8 | +8.3 | 472 |
| Discoverability | 68.1 | 61.2 | +6.9 | 472 |
| Contract Governance | 11.3 | 6.4 | +4.9 | 472 |
A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.
| Artifact | This cohort | Catalog | Difference |
|---|---|---|---|
| MCP server (any) | 27% | 10% | +17 |
| MCP server (first-party) | 29% | 13% | +16 |
| Agent Skills | 0% | 0% | 0 |
| OAuth scopes | 31% | 11% | +20 |
| Security | 94% | 96% | -2 |
| Arazzo workflows | 2% | 2% | 0 |
| Governance rules | 8% | 14% | -6 |
mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.
- 1 Salesforce 87.5
- 2 Brevo 87.3
- 3 HubSpot 87.1
- 4 Salesforce Marketing Cloud 82.6
- 5 Amazon Pinpoint 82.2
- 6 SendGrid 80
- 7 Klaviyo 79.1
- 8 Adobe 78.5
- 9 Optimizely 77.4
- 10 Adobe Suite 75.6
- 1 Unbounce 65.6
- 2 Adobe Analytics 64
- 3 Cordial 62.9
- 4 Adobe Suite 62.3
- 5 Hightouch 61.2
- 6 Unify 60
- 7 Talkable 59.5
- 8 Triple Whale 59.2
- 9 Salesforce Marketing Cloud 57.9
- 10 HubSpot 57.2
Work with this as data
Every tag here is available over the APIs.io API and to AI agents over MCP.