Marketing
Marketingmarketing
Providers using this tag (536)
Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.
Exemplar 45 Complete, well-documented, and agent-ready
Strong 91 Solid coverage with minor gaps
Developing 112 Usable, with meaningful gaps to close
Thin 80 Limited public surface area
Emerging 94 Early or largely undocumented
Minimal 114 Almost no public developer surface
APIs with this tag (138)
Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →
Exemplar 18 Complete, well-documented, and agent-ready
Strong 22 Solid coverage with minor gaps
Developing 39 Usable, with meaningful gaps to close
Thin 53 Limited public surface area
Emerging 6 Early or largely undocumented
Score breakdown
Related tags
Where this tag comes from
Cohort brief
Auto-generatedThe 536 providers in the APIs.io catalog tagged Marketing, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.
| Facet | This cohort | Catalog | Difference | Scored |
|---|---|---|---|---|
| Access Clarity | 45.1 | 22.3 | +22.8 | 536 |
| Developer Ergonomics | 35.4 | 17.9 | +17.5 | 536 |
| Operational Transparency | 26.9 | 11.3 | +15.6 | 536 |
| Contract Quality | 28.1 | 17.5 | +10.6 | 536 |
| Discoverability | 69.5 | 60.4 | +9.1 | 536 |
| Contract Governance | 15 | 6.4 | +8.6 | 536 |
A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.
| Artifact | This cohort | Catalog | Difference |
|---|---|---|---|
| MCP server (any) | 40% | 16% | +24 |
| MCP server (first-party) | 28% | 7% | +21 |
| Agent Skills | 0% | 0% | 0 |
| OAuth scopes | 31% | 9% | +22 |
| Security | 92% | 88% | +4 |
| Arazzo workflows | 3% | 2% | +1 |
| Governance rules | 10% | 13% | -3 |
mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.
- 1 Brevo 87.3
- 2 Salesforce Marketing Cloud 83.5
- 3 Salesforce 83.3
- 4 Amazon Pinpoint 83.1
- 5 HubSpot 82.4
- 6 ZoomInfo 80.8
- 7 Adobe 80.4
- 8 SendGrid 77
- 9 Klaviyo 76.9
- 10 Treasure Data 76.7
- 1 Adobe Analytics 66.5
- 2 Unify 65.8
- 3 Cordial 62.9
- 4 Automattic 62.3
- 5 Adobe Suite 61.5
- 6 Hightouch 61.2
- 7 Unbounce 59.6
- 8 Talkable 59.5
- 9 Profound 59.2
- 10 Improvado 58.8
Work with this as data
Every tag here is available over the APIs.io API and to AI agents over MCP.
MCP server
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https://apis.io/mcp
Tools for tags
7 MCP tools reach this
find_tagsBrowse and filter every tag in the catalog.get_cohortThis tag as a scored cohort — every provider carrying it, with scores.cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.resolveTurn a domain, URL or GitHub org into the provider it belongs to.find_cohortsEvery scored population of providers in the catalog.
Call it yourself
curl for this page
curl "https://apis.io/api/v1/tags/marketing"
curl "https://apis.io/api/v1/tags?limit=25"
curl "https://apis.io/api/v1/cohorts/tag/marketing"
curl "https://apis.io/api/v1/cohorts/tag/marketing/stats" \
-H "X-API-Key: $APIS_IO_KEY"
Discovery needs no key. Ratings and market analysis are Pro.