Hightouch

Hightouch is a composable Customer Data Platform (CDP) and data activation platform that syncs data from warehouses such as Snowflake and BigQuery to more than 300 SaaS destinations including Salesforce, HubSpot, Google Ads, and Facebook Ads. The platform supports reverse ETL, audience segmentation, journey orchestration, real-time personalization, AI Decisioning, and an Ad Studio for advertising campaigns. A Resource API provides programmatic management of the platform with git version control and approval workflows.

Hightouch publishes 4 APIs on the APIs.io network, including Destinations API, Models API, Sources API, and 1 more. Tagged areas include CDP, Data Activation, Reverse ETL, Audience Management, and Unified API.

Hightouch’s developer surface includes authentication, documentation, API reference, pricing, engineering blog, signup flow, and 7 more developer resources.

🌐 Visit website 📡 Source on GitHub

44.4/100 developing ▬ flat Agent 31/100 agent aware Full breakdown ↓
scored 2026-07-28 · rubric v0.6

AccessFreemiumSelf serve⚡ Free to try

4 APIs

CDPData ActivationReverse ETLAudience ManagementUnified APIMarketing

Kin Score

Kin Score How this is scored →
scored 2026-07-28 · rubric v0.6

Composite quality — 44.4/100 · developing

Contract Quality 15.0 / 25

Developer Ergonomics 5.7 / 20

Commercial Clarity 11.6 / 20

Operational Transparency 4.8 / 13

Governance 0.0 / 12

Discoverability 7.4 / 10

Agent readiness — 31/100 · agent aware

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/hightouch: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 4

Individual APIs this provider publishes, each with its own machine-readable definition.

GraphQL 1

GraphQL schemas published by this provider.

Rate Limits 1

Documented rate limits and quota policies.

Hightouch Rate Limits

5 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Get Started 1

Portal, sign-up, and the first successful call

Signup

Signup

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 2

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

AgenticAccess

LlmsText

LlmsText

Build 1

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

GitHubOrganization

Access & Security 3

Authentication, authorization, and security posture

TrustCenter

TrustCenter

DomainSecurity

DomainSecurity

Authentication

Authentication

Commercial 1

Pricing, plans, and the legal terms of use

Pricing

Pricing

Company 3

The organization behind the API

LinkedIn

Website

Website

Blog

Blog

Source (apis.yml)

aid: hightouch
name: Hightouch
description: Hightouch is a composable Customer Data Platform (CDP) and data activation platform that syncs data from warehouses
  such as Snowflake and BigQuery to more than 300 SaaS destinations including Salesforce, HubSpot, Google Ads, and Facebook
  Ads. The platform supports reverse ETL, audience segmentation, journey orchestration, real-time personalization, AI Decisioning,
  and an Ad Studio for advertising campaigns. A Resource API provides programmatic management of the platform with git version
  control and approval workflows.
type: Index
accessModel:
  pricing: freemium
  onboarding: self-serve
  trial: false
  try_now: true
  public: false
  label: Freemium · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/hightouch.png
tags:
- CDP
- Data Activation
- Reverse ETL
- Audience Management
- Unified API
- Marketing
url: https://raw.githubusercontent.com/api-evangelist/hightouch/refs/heads/main/apis.yml
created: '2026-03-27'
modified: '2026-05-19'
specificationVersion: '0.19'
apis:
- aid: hightouch:hightouch-destinations-api
  name: Hightouch Destinations API
  description: Data destinations
  humanURL: https://hightouch.com/
  baseURL: https://api.hightouch.com
  tags:
  - Destinations
  properties:
  - type: OpenAPI
    url: openapi/hightouch-destinations-api-openapi.yml
  - type: Documentation
    url: https://hightouch.com/docs
  - type: GettingStarted
    url: https://hightouch.com/docs/getting-started
  - type: APIReference
    url: https://hightouch.com/docs/api-reference
  - type: GraphQL
    url: graphql/hightouch-graphql.md
- aid: hightouch:hightouch-models-api
  name: Hightouch Models API
  description: Data models
  humanURL: https://hightouch.com/
  baseURL: https://api.hightouch.com
  tags:
  - Models
  properties:
  - type: OpenAPI
    url: openapi/hightouch-models-api-openapi.yml
  - type: Documentation
    url: https://hightouch.com/docs
  - type: GettingStarted
    url: https://hightouch.com/docs/getting-started
  - type: APIReference
    url: https://hightouch.com/docs/api-reference
  - type: GraphQL
    url: graphql/hightouch-graphql.md
- aid: hightouch:hightouch-sources-api
  name: Hightouch Sources API
  description: Data sources
  humanURL: https://hightouch.com/
  baseURL: https://api.hightouch.com
  tags:
  - Sources
  properties:
  - type: OpenAPI
    url: openapi/hightouch-sources-api-openapi.yml
  - type: Documentation
    url: https://hightouch.com/docs
  - type: GettingStarted
    url: https://hightouch.com/docs/getting-started
  - type: APIReference
    url: https://hightouch.com/docs/api-reference
  - type: GraphQL
    url: graphql/hightouch-graphql.md
- aid: hightouch:hightouch-syncs-api
  name: Hightouch Syncs API
  description: Data syncs and runs
  humanURL: https://hightouch.com/
  baseURL: https://api.hightouch.com
  tags:
  - Syncs
  properties:
  - type: OpenAPI
    url: openapi/hightouch-syncs-api-openapi.yml
  - type: Documentation
    url: https://hightouch.com/docs
  - type: GettingStarted
    url: https://hightouch.com/docs/getting-started
  - type: APIReference
    url: https://hightouch.com/docs/api-reference
  - type: GraphQL
    url: graphql/hightouch-graphql.md
common:
- type: AgenticAccess
  url: agentic-access/hightouch-agentic-access.yml
- type: TrustCenter
  url: security/hightouch-trust-center.yml
- type: DomainSecurity
  url: security/hightouch-domain-security.yml
- type: Authentication
  url: authentication/hightouch-authentication.yml
- type: LinkedIn
  url: https://www.linkedin.com/company/hightouchio
- type: Website
  url: https://hightouch.com/
- type: Documentation
  url: https://hightouch.com/docs
- type: APIReference
  url: https://hightouch.com/docs/api-reference
- type: Pricing
  url: https://hightouch.com/pricing
- type: Blog
  url: https://hightouch.com/blog
- type: Signup
  url: https://app.hightouch.com/signup
- type: GitHubOrganization
  url: https://github.com/hightouchio
- type: Integrations
  url: https://hightouch.com/integrations
- type: LlmsText
  url: https://hightouch.com/llms.txt
integrations:
- name: California Consumer Privacy Act (CCPA) Opt-Out
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com

Hightouch

Kin Score

APIs 4

Hightouch Destinations API

Hightouch Models API

Hightouch Sources API

Hightouch Syncs API

Open Collections 1

Hightouch Management API

GraphQL 1

Hightouch GraphQL API

Pricing Plans 1

Hightouch Plans Pricing

Rate Limits 1

Hightouch Rate Limits

FinOps 1

Hightouch Finops

Security Posture 3

Hightouch Authentication

Hightouch Domain Security

Hightouch Trust Center

Agentic Access 1

Hightouch Agentic Access

Resources