Hightouch

Hightouch is a composable Customer Data Platform (CDP) and agentic marketing platform that activates data directly from cloud warehouses and lakehouses such as Snowflake, BigQuery, Databricks and Redshift to more than 290 SaaS destinations, without copying or storing customer data. The platform covers Reverse ETL, Customer Studio audience building and journey orchestration, identity resolution, first-party event collection with SDKs for web and mobile, real-time personalization, AI Decisioning, Match Booster and an Ad Studio for advertising creative. Developers get a bearer-authenticated REST API at https://api.hightouch.com/api/v1 covering sources, models, destinations, syncs and runs, campaigns, decision-engine flows, event contracts and identity graphs, plus an `ht` CLI, Git Sync for version-controlled resource YAML, workspace environments with approval flows, a public documentation MCP server, and an A2A agent card for the Hightouch Marketing Agent.

Hightouch publishes 9 APIs on the APIs.io network, including Sources API, Models API, and 7 more. Tagged areas include CDP, Data Activation, Reverse ETL, Audience Management, and Identity Resolution.

The Hightouch catalog on APIs.io includes 1 event-driven AsyncAPI specification.

Hightouch’s developer surface includes documentation, API reference, getting-started guide, engineering blog, pricing, signup flow, authentication, and 35 more developer resources.

🌐 Visit website 📡 Source on GitHub

71.1/100 exemplar ▬ flat Agent 59/100 agent ready Full breakdown ↓
scored 2026-08-20 · rubric v0.12.0

AccessFreemiumSelf serve⚡ Free to try

9 APIs 1 MCP Servers

CDPData ActivationReverse ETLAudience ManagementIdentity ResolutionEvent CollectionMarketingAdvertisingAI AgentsData Warehouse

Kin Score

Kin Score How this is scored →
scored 2026-08-20 · rubric v0.12.0

Composite quality — 71.1/100 · exemplar

Contract Quality 18.2 / 25

Developer Ergonomics 15.1 / 20

Access Clarity 18.7 / 20

Operational Transparency 6.2 / 13

Contract Governance 3.6 / 12

Discoverability 9.3 / 10

Agent readiness — 59/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 8 / 8

Dry-Run / Simulate Mode 0 / 4

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/hightouch: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 9

Individual APIs this provider publishes, each with its own machine-readable definition.

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Hightouch MCP Server

MCP SERVER

GraphQL 1

GraphQL schemas published by this provider.

Rate Limits 1

Documented rate limits and quota policies.

Hightouch Rate Limits

1 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Scopes 1

OAuth scopes governing access to this provider's APIs.

Hightouch Scopes

4 scopes · authorizationCode

4 scopes

SCOPES

Get Started 5

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

SignUp

SignUp

Login

Sandbox

Sandbox

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 5

MCP servers, agent skills, and machine-readable catalogs

WellKnown

MCPServer

AgentSkill

AgenticAccess

LLMsTxt

Design & Contract 8

Pagination, idempotency, versioning, errors, and events

Conventions

Conformance

ErrorCatalog

ErrorCodes

Lifecycle

DataModel

Components

Webhooks

Scroll for all 8

Build 5

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

Packages

SDKs

CLI

ToolCrosswalk

Access & Security 5

Authentication, authorization, and security posture

Compliance

TrustCenter

DomainSecurity

Authentication

OAuthScopes

Operate 2

Status, limits, changes, and where to get help

StatusPage

StatusPage

RateLimits

RateLimits

Commercial 5

Pricing, plans, and the legal terms of use

Pricing

TermsOfService

PrivacyPolicy

Plans

FinOps

Company 3

The organization behind the API

Website

Website

Blog

Blog

LinkedIn

Other 2

Properties that don't map to a standard resource type

AgentCard

AgentCard

Overlay

Overlay

Source (apis.yml)

aid: hightouch
name: Hightouch
description: Hightouch is a composable Customer Data Platform (CDP) and agentic marketing platform that activates data directly
  from cloud warehouses and lakehouses such as Snowflake, BigQuery, Databricks and Redshift to more than 290 SaaS destinations,
  without copying or storing customer data. The platform covers Reverse ETL, Customer Studio audience building and journey
  orchestration, identity resolution, first-party event collection with SDKs for web and mobile, real-time personalization,
  AI Decisioning, Match Booster and an Ad Studio for advertising creative. Developers get a bearer-authenticated REST API
  at https://api.hightouch.com/api/v1 covering sources, models, destinations, syncs and runs, campaigns, decision-engine flows,
  event contracts and identity graphs, plus an `ht` CLI, Git Sync for version-controlled resource YAML, workspace environments
  with approval flows, a public documentation MCP server, and an A2A agent card for the Hightouch Marketing Agent.
type: Index
accessModel:
  pricing: freemium
  onboarding: self-serve
  trial: false
  try_now: true
  public: false
  label: Freemium · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/hightouch.png
tags:
- CDP
- Data Activation
- Reverse ETL
- Audience Management
- Identity Resolution
- Event Collection
- Marketing
- Advertising
- AI Agents
- Data Warehouse
url: https://raw.githubusercontent.com/api-evangelist/hightouch/refs/heads/main/apis.yml
created: '2026-03-27'
modified: '2026-08-13'
specificationVersion: '0.23'
apis:
- aid: hightouch:hightouch-api
  name: Hightouch API
  description: The full Hightouch public REST API — sources, models, destinations, syncs and runs, campaigns, AI Decisioning
    flows and messages, event contracts and domains, and identity resolution. 43 operations, harvested verbatim from the specification
    the provider's own API reference loads.
  humanURL: https://hightouch.com/docs/developer-tools/api-guide
  baseURL: https://api.hightouch.com/api/v1
  tags:
  - REST
  - Reverse ETL
  - Data Activation
  properties:
  - type: OpenAPI
    url: openapi/_original/hightouch-api-openapi.json
  - type: Documentation
    url: https://hightouch.com/docs
  - type: APIReference
    url: https://hightouch.com/docs/api-reference
  - type: GettingStarted
    url: https://hightouch.com/docs/getting-started/welcome
  - type: Overlay
    url: overlays/hightouch-api-overlay.yaml
  - type: Collection
    url: collections/hightouch.opencollection.json
  - type: ToolCrosswalk
    url: mcp/hightouch-tool-crosswalk.yml
- aid: hightouch:hightouch-sources-api
  name: Hightouch Sources API
  description: Warehouse and database sources Hightouch reads from.
  humanURL: https://hightouch.com/docs/developer-tools/api-guide
  baseURL: https://api.hightouch.com/api/v1
  tags:
  - Sources
  properties:
  - type: OpenAPI
    url: openapi/hightouch-sources-api-openapi.yml
  - type: Documentation
    url: https://hightouch.com/docs
  - type: APIReference
    url: https://hightouch.com/docs/api-reference
  - type: GettingStarted
    url: https://hightouch.com/docs/getting-started/welcome
  - type: Overlay
    url: overlays/hightouch-api-overlay.yaml
- aid: hightouch:hightouch-models-api
  name: Hightouch Models API
  description: Model definitions (SQL, table, dbt, visual) over a source.
  humanURL: https://hightouch.com/docs/developer-tools/api-guide
  baseURL: https://api.hightouch.com/api/v1
  tags:
  - Models
  properties:
  - type: OpenAPI
    url: openapi/hightouch-models-api-openapi.yml
  - type: Documentation
    url: https://hightouch.com/docs
  - type: APIReference
    url: https://hightouch.com/docs/api-reference
  - type: GettingStarted
    url: https://hightouch.com/docs/getting-started/welcome
  - type: Overlay
    url: overlays/hightouch-api-overlay.yaml
- aid: hightouch:hightouch-destinations-api
  name: Hightouch Destinations API
  description: Destination connectors receiving synced data.
  humanURL: https://hightouch.com/docs/developer-tools/api-guide
  baseURL: https://api.hightouch.com/api/v1
  tags:
  - Destinations
  properties:
  - type: OpenAPI
    url: openapi/hightouch-destinations-api-openapi.yml
  - type: Documentation
    url: https://hightouch.com/docs
  - type: APIReference
    url: https://hightouch.com/docs/api-reference
  - type: GettingStarted
    url: https://hightouch.com/docs/getting-started/welcome
  - type: Overlay
    url: overlays/hightouch-api-overlay.yaml
- aid: hightouch:hightouch-syncs-api
  name: Hightouch Syncs API
  description: Syncs, sync runs, sync sequences and their triggers.
  humanURL: https://hightouch.com/docs/developer-tools/api-guide
  baseURL: https://api.hightouch.com/api/v1
  tags:
  - Syncs
  properties:
  - type: OpenAPI
    url: openapi/hightouch-syncs-api-openapi.yml
  - type: Documentation
    url: https://hightouch.com/docs
  - type: APIReference
    url: https://hightouch.com/docs/api-reference
  - type: GettingStarted
    url: https://hightouch.com/docs/getting-started/welcome
  - type: Overlay
    url: overlays/hightouch-api-overlay.yaml
- aid: hightouch:hightouch-campaigns-api
  name: Hightouch Campaigns API
  description: Trigger a campaign send to handle- or profile-based recipients and read back per-send status.
  humanURL: https://hightouch.com/docs/developer-tools/api-guide
  baseURL: https://api.hightouch.com/api/v1
  tags:
  - Campaigns
  - Marketing
  properties:
  - type: OpenAPI
    url: openapi/hightouch-campaigns-api-openapi.yml
  - type: Documentation
    url: https://hightouch.com/docs
  - type: APIReference
    url: https://hightouch.com/docs/api-reference
  - type: GettingStarted
    url: https://hightouch.com/docs/getting-started/welcome
  - type: Overlay
    url: overlays/hightouch-api-overlay.yaml
- aid: hightouch:hightouch-ai-decisioning-api
  name: Hightouch AI Decisioning API
  description: Decision-engine flows, their message variants, guardrails and runs.
  humanURL: https://hightouch.com/docs/developer-tools/api-guide
  baseURL: https://api.hightouch.com/api/v1
  tags:
  - AI Decisioning
  - Artificial Intelligence
  tags_raw:
  - AI Decisioning
  - AI
  properties:
  - type: OpenAPI
    url: openapi/hightouch-ai-decisioning-api-openapi.yml
  - type: Documentation
    url: https://hightouch.com/docs
  - type: APIReference
    url: https://hightouch.com/docs/api-reference
  - type: GettingStarted
    url: https://hightouch.com/docs/getting-started/welcome
  - type: Overlay
    url: overlays/hightouch-api-overlay.yaml
- aid: hightouch:hightouch-events-api
  name: Hightouch Events API
  description: First-party event governance — event contracts and event domains.
  humanURL: https://hightouch.com/docs/developer-tools/api-guide
  baseURL: https://api.hightouch.com/api/v1
  tags:
  - Event
  - Governance
  tags_raw:
  - Events
  - Governance
  properties:
  - type: OpenAPI
    url: openapi/hightouch-events-api-openapi.yml
  - type: Documentation
    url: https://hightouch.com/docs
  - type: APIReference
    url: https://hightouch.com/docs/api-reference
  - type: GettingStarted
    url: https://hightouch.com/docs/getting-started/welcome
  - type: Overlay
    url: overlays/hightouch-api-overlay.yaml
- aid: hightouch:hightouch-identity-resolution-api
  name: Hightouch Identity Resolution API
  description: Identity graph runs, reprocessing queues and run statistics.
  humanURL: https://hightouch.com/docs/developer-tools/api-guide
  baseURL: https://api.hightouch.com/api/v1
  tags:
  - Identity Resolution
  properties:
  - type: OpenAPI
    url: openapi/hightouch-identity-resolution-api-openapi.yml
  - type: Documentation
    url: https://hightouch.com/docs
  - type: APIReference
    url: https://hightouch.com/docs/api-reference
  - type: GettingStarted
    url: https://hightouch.com/docs/getting-started/welcome
  - type: Overlay
    url: overlays/hightouch-api-overlay.yaml
common:
- type: Website
  url: https://hightouch.com/
- type: DeveloperPortal
  url: https://hightouch.com/docs/developer-tools/api-guide
- type: Documentation
  url: https://hightouch.com/docs
- type: APIReference
  url: https://hightouch.com/docs/api-reference
- type: GettingStarted
  url: https://hightouch.com/docs/getting-started/welcome
- type: Blog
  url: https://hightouch.com/blog
- type: Pricing
  url: https://hightouch.com/pricing
- type: SignUp
  url: https://app.hightouch.com/signup
- type: Login
  url: https://app.hightouch.com/login
- type: TermsOfService
  url: https://hightouch.com/terms-of-service
- type: PrivacyPolicy
  url: https://hightouch.com/privacy-policy
- type: GitHubOrganization
  url: https://github.com/hightouchio
- type: LinkedIn
  url: https://www.linkedin.com/company/hightouchio
- type: Integrations
  url: https://hightouch.com/integrations
- type: StatusPage
  url: https://status.hightouch.io
- type: Compliance
  url: https://hightouch.com/platform/security
- type: TrustCenter
  url: security/hightouch-trust-center.yml
- type: DomainSecurity
  url: security/hightouch-domain-security.yml
- type: Authentication
  url: authentication/hightouch-authentication.yml
- type: OAuthScopes
  url: scopes/hightouch-scopes.yml
- type: Conventions
  url: conventions/hightouch-conventions.yml
- type: Conformance
  url: conformance/hightouch-conformance.yml
- type: ErrorCatalog
  url: errors/hightouch-problem-types.yml
- type: ErrorCodes
  url: errors/hightouch-error-codes.yml
- type: Lifecycle
  url: lifecycle/hightouch-lifecycle.yml
- type: DataModel
  url: data-model/hightouch-data-model.yml
- type: Packages
  url: packages/hightouch-packages.yml
- type: SDKs
  url: packages/hightouch-packages.yml
- type: CLI
  url: cli/hightouch-cli.yml
- type: Components
  url: components/hightouch-components.yml
- type: Sandbox
  url: sandbox/hightouch-sandbox.yml
- type: Webhooks
  url: asyncapi/hightouch-webhooks.yml
- type: WellKnown
  url: well-known/hightouch-well-known.yml
- type: MCPServer
  url: mcp/hightouch-mcp.yml
- type: ToolCrosswalk
  url: mcp/hightouch-tool-crosswalk.yml
- type: AgentCard
  url: a2a/hightouch-a2a.yml
- type: AgentSkill
  url: skills/_index.yml
- type: AgenticAccess
  url: agentic-access/hightouch-agentic-access.yml
- type: LLMsTxt
  url: llms/hightouch-llms.txt
- type: Plans
  url: plans/hightouch-plans-pricing.yml
- type: RateLimits
  url: rate-limits/hightouch-rate-limits.yml
- type: FinOps
  url: finops/hightouch-finops.yml
- type: Overlay
  url: overlays/hightouch-api-overlay.yaml
integrations:
- name: California Consumer Privacy Act (CCPA) Opt-Out
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 36
  pass: local-v1