Hightouch
Hightouch is a composable Customer Data Platform (CDP) and agentic marketing platform that activates data directly from cloud warehouses and lakehouses such as Snowflake, BigQuery, Databricks and Redshift to more than 290 SaaS destinations, without copying or storing customer data. The platform covers Reverse ETL, Customer Studio audience building and journey orchestration, identity resolution, first-party event collection with SDKs for web and mobile, real-time personalization, AI Decisioning, Match Booster and an Ad Studio for advertising creative. Developers get a bearer-authenticated REST API at https://api.hightouch.com/api/v1 covering sources, models, destinations, syncs and runs, campaigns, decision-engine flows, event contracts and identity graphs, plus an `ht` CLI, Git Sync for version-controlled resource YAML, workspace environments with approval flows, a public documentation MCP server, and an A2A agent card for the Hightouch Marketing Agent.
Hightouch publishes 10 API contracts indexed on the APIs.io network, including Sources API, Models API, Destinations API, and 7 more. Tagged areas include CDP, Data Activation, Reverse ETL, Audience Management, and Identity Resolution.
The Hightouch catalog on APIs.io includes 1 event-driven AsyncAPI specification.
Hightouch’s developer surface includes documentation, API reference, getting-started guide, engineering blog, pricing, signup flow, authentication, and 36 more developer resources.
What this lets a business do 2
Business capabilities this provider's published APIs can perform, derived from its own contracts. Browse all capabilities →
What people ask Hightouch 10
The questions people put to an LLM, and the jobs they hand an agent, that Hightouch's APIs answer — each one linked to the operation that does it. Generated by API Evangelist
Kin Score
Markets this provider is in provisional
The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.
| Market | Position | Depth | Registered MCP server | Declares compatibility |
|---|---|---|---|---|
| Martech and Customer Data Platforms | coverage | 51.0 | - | 1 |
| AI Agents (A2A agent cards) | coverage | 51.0 | - | 1 |
Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.
APIs 10
Individual APIs this provider publishes, each with its own machine-readable definition.
Hightouch Sources API
Warehouse and database sources Hightouch reads from.
Hightouch Models API
Model definitions (SQL, table, dbt, visual) over a source.
Hightouch Destinations API
Destination connectors receiving synced data.
Hightouch Syncs API
Syncs, sync runs, sync sequences and their triggers.
Hightouch Campaigns API
Trigger a campaign send to handle- or profile-based recipients and read back per-send status.
Hightouch Events API
First-party event governance — event contracts and event domains.
Hightouch Decision Engine API
The Decision Engine API from Hightouch — 5 operation(s) for decision engine.
Hightouch Id Graphs API
The Id Graphs API from Hightouch — 1 operation(s) for id graphs.
Hightouch Idr API
The Idr API from Hightouch — 4 operation(s) for idr.
Hightouch Sync Sequences API
The Sync Sequences API from Hightouch — 2 operation(s) for sync sequences.
Scroll for all 10
Open Collections 6
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
API Collection
OPEN COLLECTIONHightouch Management Destinations API
OPEN COLLECTIONHightouch Management Destinations Models API
OPEN COLLECTIONHightouch Management Destinations Sources API
OPEN COLLECTIONHightouch Management Destinations Syncs API
OPEN COLLECTIONHightouch Management API
OPEN COLLECTIONMCP Servers 1
Model Context Protocol servers that expose these APIs to AI agents.
Pricing Plans 1
Published pricing tiers and plan structures.
Rate Limits 1
Documented rate limits and quota policies.
Hightouch Rate Limits
RATE LIMITSFinOps 1
Cost, billing, and metering signals for API financial operations.
Hightouch Finops
FINOPSEvent Specifications 1
AsyncAPI definitions for this provider's event-driven and streaming APIs.
Hightouch Webhooks
ASYNCAPIOpenAPI Overlays 11
Overlays applied on top of this provider's contracts. Each card says who wrote it: a document the provider publishes, or one API Evangelist derived or generated.
Hightouch Api Overlay
UNRECORDEDHightouch Campaigns Api Phrasing Overlay
GENERATEDHightouch Events Api Phrasing Overlay
GENERATEDHightouch Id Graphs Api Phrasing Overlay
GENERATEDHightouch Idr Api Phrasing Overlay
GENERATEDHightouch Models Api Phrasing Overlay
GENERATEDHightouch Sources Api Phrasing Overlay
GENERATEDHightouch Syncs Api Phrasing Overlay
GENERATEDScroll for all 11
Security Posture 3
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Scopes 1
OAuth scopes governing access to this provider's APIs.
Agentic Access 1
Recommended x-agentic-access execution contracts for AI agents.
Resources
Get Started 5
Portal, sign-up, and the first successful call
Documentation 2
Reference material describing how the API behaves
Agent Surfaces 5
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 8
Pagination, idempotency, versioning, errors, and events
Scroll for all 8
Build 5
SDKs, sample code, and the tooling you integrate with
Access & Security 5
Authentication, authorization, and security posture
Operate 2
Status, limits, changes, and where to get help
Commercial 5
Pricing, plans, and the legal terms of use
Company 3
The organization behind the API
Other 3
Properties that don't map to a standard resource type
Source (apis.yml)
Work with this as data
Every provider here is available over the APIs.io API and to AI agents over MCP.