Hightouch

Hightouch is a composable Customer Data Platform (CDP) and agentic marketing platform that activates data directly from cloud warehouses and lakehouses such as Snowflake, BigQuery, Databricks and Redshift to more than 290 SaaS destinations, without copying or storing customer data. The platform covers Reverse ETL, Customer Studio audience building and journey orchestration, identity resolution, first-party event collection with SDKs for web and mobile, real-time personalization, AI Decisioning, Match Booster and an Ad Studio for advertising creative. Developers get a bearer-authenticated REST API at https://api.hightouch.com/api/v1 covering sources, models, destinations, syncs and runs, campaigns, decision-engine flows, event contracts and identity graphs, plus an `ht` CLI, Git Sync for version-controlled resource YAML, workspace environments with approval flows, a public documentation MCP server, and an A2A agent card for the Hightouch Marketing Agent.

Hightouch publishes 8 APIs on the APIs.io network, including Sources API, Models API, Destinations API, and 5 more. Tagged areas include CDP, Data Activation, Reverse ETL, Audience Management, and Identity Resolution.

The Hightouch catalog on APIs.io includes 1 event-driven AsyncAPI specification.

Hightouch’s developer surface includes documentation, API reference, getting-started guide, engineering blog, pricing, signup flow, authentication, and 35 more developer resources.

🌐 Visit website 📡 Source on GitHub

66.9/100 exemplar ▬ flat Agent 61/100 agent ready saas Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0

AccessFreemiumSelf serve⚡ Free to try

1 APIs 1 MCP Servers

CDP Data Activation Reverse ETL Audience Management Identity Resolution Event Collection Marketing Advertising AI Agents Data Warehouse

Kin Score

Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0

Composite quality — 66.9/100 · exemplar

Contract Quality 16.1 / 23

Developer Ergonomics 13.6 / 18

Access Clarity 16.8 / 18

Operational Transparency 5.5 / 12

Contract Governance 2.0 / 11

Discoverability 6.8 / 9

Create-or-Update Ergonomics 0.0 / 10

Agent readiness — 61/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 8 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 5 / 5

Registration Without a Human 6 / 6

Agentic Commerce Well-Known Document 0 / 5

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/hightouch: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 8

Individual APIs this provider publishes, each with its own machine-readable definition.

Hightouch Sources API

Warehouse and database sources Hightouch reads from.

Hightouch Models API

Model definitions (SQL, table, dbt, visual) over a source.

Hightouch Destinations API

Destination connectors receiving synced data.

Hightouch Syncs API

Syncs, sync runs, sync sequences and their triggers.

Hightouch Campaigns API

Trigger a campaign send to handle- or profile-based recipients and read back per-send status.

Hightouch AI Decisioning API

Decision-engine flows, their message variants, guardrails and runs.

Hightouch Events API

First-party event governance — event contracts and event domains.

Hightouch Identity Resolution API

Identity graph runs, reprocessing queues and run statistics.

Scroll for all 8

Open Collections 6

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

API Collection

OPEN COLLECTION

Hightouch Management Destinations API

OPEN COLLECTION

Hightouch Management Destinations Models API

OPEN COLLECTION

Hightouch Management Destinations Sources API

OPEN COLLECTION

Hightouch Management Destinations Syncs API

OPEN COLLECTION

Hightouch Management API

OPEN COLLECTION

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Hightouch MCP Server

MCP SERVER

GraphQL 1

GraphQL schemas published by this provider.

Hightouch GraphQL API

Hightouch is a composable Customer Data Platform (CDP) and data activation platform that syncs data from cloud data warehouses such as Snowflake and BigQuery to over 300 SaaS de...

GRAPHQL

Pricing Plans 1

Published pricing tiers and plan structures.

Hightouch Plans Pricing

3 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Hightouch Rate Limits

1 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Hightouch Finops

FINOPS

Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Hightouch Webhooks

ASYNCAPI

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Hightouch Authentication

http/oauth2/openIdConnect · 3 schemes

SECURITY

Hightouch Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Hightouch Trust Center

SOC 2, ISO 27001, HIPAA, GDPR

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Hightouch Scopes

4 scopes · authorizationCode

4 scopes

SCOPES

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Hightouch Agentic Access

43 operations · 22 acting

AGENTIC

Resources

Get Started 5

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

SignUp

SignUp

Login

Sandbox

Sandbox

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 5

MCP servers, agent skills, and machine-readable catalogs

WellKnown

MCPServer

AgentSkill

AgenticAccess

LLMsTxt

Design & Contract 8

Pagination, idempotency, versioning, errors, and events

Conventions

Conformance

ErrorCatalog

ErrorCodes

Lifecycle

DataModel

Components

Webhooks

Scroll for all 8

Build 5

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

Packages

SDKs

CLI

ToolCrosswalk

Access & Security 5

Authentication, authorization, and security posture

Compliance

TrustCenter

DomainSecurity

Authentication

OAuthScopes

Operate 2

Status, limits, changes, and where to get help

StatusPage

StatusPage

RateLimits

RateLimits

Commercial 5

Pricing, plans, and the legal terms of use

Pricing

TermsOfService

PrivacyPolicy

Plans

FinOps

Company 3

The organization behind the API

Website

Website

Blog

Blog

LinkedIn

Other 2

Properties that don't map to a standard resource type

AgentCard

AgentCard

Overlay

Overlay

Source (apis.yml)

aid: hightouch
name: Hightouch
description: Hightouch is a composable Customer Data Platform (CDP) and agentic marketing platform that activates data directly
  from cloud warehouses and lakehouses such as Snowflake, BigQuery, Databricks and Redshift to more than 290 SaaS destinations,
  without copying or storing customer data. The platform covers Reverse ETL, Customer Studio audience building and journey
  orchestration, identity resolution, first-party event collection with SDKs for web and mobile, real-time personalization,
  AI Decisioning, Match Booster and an Ad Studio for advertising creative. Developers get a bearer-authenticated REST API
  at https://api.hightouch.com/api/v1 covering sources, models, destinations, syncs and runs, campaigns, decision-engine flows,
  event contracts and identity graphs, plus an `ht` CLI, Git Sync for version-controlled resource YAML, workspace environments
  with approval flows, a public documentation MCP server, and an A2A agent card for the Hightouch Marketing Agent.
type: Index
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: freemium
  onboarding: self-serve
  trial: false
  try_now: true
  public: false
  label: Freemium · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/hightouch.png
tags:
- CDP
- Data Activation
- Reverse ETL
- Audience Management
- Identity Resolution
- Event Collection
- Marketing
- Advertising
- AI Agents
- Data Warehouse
url: https://raw.githubusercontent.com/api-evangelist/hightouch/refs/heads/main/apis.yml
created: '2026-03-27'
modified: '2026-08-13'
specificationVersion: '0.23'
apis:
- aid: hightouch:hightouch-sources-api
  name: Hightouch Sources API
  description: Warehouse and database sources Hightouch reads from.
  humanURL: https://hightouch.com/docs/developer-tools/api-guide
  baseURL: https://api.hightouch.com/api/v1
  tags:
  - Sources
  properties:
  - type: OpenAPI
    url: openapi/hightouch-sources-api-openapi.yml
  - type: Documentation
    url: https://hightouch.com/docs
  - type: APIReference
    url: https://hightouch.com/docs/api-reference
  - type: GettingStarted
    url: https://hightouch.com/docs/getting-started/welcome
  - type: Overlay
    url: overlays/hightouch-api-overlay.yaml
- aid: hightouch:hightouch-models-api
  name: Hightouch Models API
  description: Model definitions (SQL, table, dbt, visual) over a source.
  humanURL: https://hightouch.com/docs/developer-tools/api-guide
  baseURL: https://api.hightouch.com/api/v1
  tags:
  - Models
  properties:
  - type: OpenAPI
    url: openapi/hightouch-models-api-openapi.yml
  - type: Documentation
    url: https://hightouch.com/docs
  - type: APIReference
    url: https://hightouch.com/docs/api-reference
  - type: GettingStarted
    url: https://hightouch.com/docs/getting-started/welcome
  - type: Overlay
    url: overlays/hightouch-api-overlay.yaml
- aid: hightouch:hightouch-destinations-api
  name: Hightouch Destinations API
  description: Destination connectors receiving synced data.
  humanURL: https://hightouch.com/docs/developer-tools/api-guide
  baseURL: https://api.hightouch.com/api/v1
  tags:
  - Destinations
  properties:
  - type: OpenAPI
    url: openapi/hightouch-destinations-api-openapi.yml
  - type: Documentation
    url: https://hightouch.com/docs
  - type: APIReference
    url: https://hightouch.com/docs/api-reference
  - type: GettingStarted
    url: https://hightouch.com/docs/getting-started/welcome
  - type: Overlay
    url: overlays/hightouch-api-overlay.yaml
- aid: hightouch:hightouch-syncs-api
  name: Hightouch Syncs API
  description: Syncs, sync runs, sync sequences and their triggers.
  humanURL: https://hightouch.com/docs/developer-tools/api-guide
  baseURL: https://api.hightouch.com/api/v1
  tags:
  - Syncs
  properties:
  - type: OpenAPI
    url: openapi/hightouch-syncs-api-openapi.yml
  - type: Documentation
    url: https://hightouch.com/docs
  - type: APIReference
    url: https://hightouch.com/docs/api-reference
  - type: GettingStarted
    url: https://hightouch.com/docs/getting-started/welcome
  - type: Overlay
    url: overlays/hightouch-api-overlay.yaml
- aid: hightouch:hightouch-campaigns-api
  name: Hightouch Campaigns API
  description: Trigger a campaign send to handle- or profile-based recipients and read back per-send status.
  humanURL: https://hightouch.com/docs/developer-tools/api-guide
  baseURL: https://api.hightouch.com/api/v1
  tags:
  - Campaigns
  - Marketing
  properties:
  - type: OpenAPI
    url: openapi/hightouch-campaigns-api-openapi.yml
  - type: Documentation
    url: https://hightouch.com/docs
  - type: APIReference
    url: https://hightouch.com/docs/api-reference
  - type: GettingStarted
    url: https://hightouch.com/docs/getting-started/welcome
  - type: Overlay
    url: overlays/hightouch-api-overlay.yaml
- aid: hightouch:hightouch-ai-decisioning-api
  name: Hightouch AI Decisioning API
  description: Decision-engine flows, their message variants, guardrails and runs.
  humanURL: https://hightouch.com/docs/developer-tools/api-guide
  baseURL: https://api.hightouch.com/api/v1
  tags:
  - AI Decisioning
  - Artificial Intelligence
  tags_raw:
  - AI Decisioning
  - AI
  properties:
  - type: OpenAPI
    url: openapi/hightouch-ai-decisioning-api-openapi.yml
  - type: Documentation
    url: https://hightouch.com/docs
  - type: APIReference
    url: https://hightouch.com/docs/api-reference
  - type: GettingStarted
    url: https://hightouch.com/docs/getting-started/welcome
  - type: Overlay
    url: overlays/hightouch-api-overlay.yaml
- aid: hightouch:hightouch-events-api
  name: Hightouch Events API
  description: First-party event governance — event contracts and event domains.
  humanURL: https://hightouch.com/docs/developer-tools/api-guide
  baseURL: https://api.hightouch.com/api/v1
  tags:
  - Event
  - Governance
  tags_raw:
  - Events
  - Governance
  properties:
  - type: OpenAPI
    url: openapi/hightouch-events-api-openapi.yml
  - type: Documentation
    url: https://hightouch.com/docs
  - type: APIReference
    url: https://hightouch.com/docs/api-reference
  - type: GettingStarted
    url: https://hightouch.com/docs/getting-started/welcome
  - type: Overlay
    url: overlays/hightouch-api-overlay.yaml
- aid: hightouch:hightouch-identity-resolution-api
  name: Hightouch Identity Resolution API
  description: Identity graph runs, reprocessing queues and run statistics.
  humanURL: https://hightouch.com/docs/developer-tools/api-guide
  baseURL: https://api.hightouch.com/api/v1
  tags:
  - Identity Resolution
  properties:
  - type: OpenAPI
    url: openapi/hightouch-identity-resolution-api-openapi.yml
  - type: Documentation
    url: https://hightouch.com/docs
  - type: APIReference
    url: https://hightouch.com/docs/api-reference
  - type: GettingStarted
    url: https://hightouch.com/docs/getting-started/welcome
  - type: Overlay
    url: overlays/hightouch-api-overlay.yaml
common:
- type: Website
  url: https://hightouch.com/
- type: DeveloperPortal
  url: https://hightouch.com/docs/developer-tools/api-guide
- type: Documentation
  url: https://hightouch.com/docs
- type: APIReference
  url: https://hightouch.com/docs/api-reference
- type: GettingStarted
  url: https://hightouch.com/docs/getting-started/welcome
- type: Blog
  url: https://hightouch.com/blog
- type: Pricing
  url: https://hightouch.com/pricing
- type: SignUp
  url: https://app.hightouch.com/signup
- type: Login
  url: https://app.hightouch.com/login
- type: TermsOfService
  url: https://hightouch.com/terms-of-service
- type: PrivacyPolicy
  url: https://hightouch.com/privacy-policy
- type: GitHubOrganization
  url: https://github.com/hightouchio
- type: LinkedIn
  url: https://www.linkedin.com/company/hightouchio
- type: Integrations
  url: https://hightouch.com/integrations
- type: StatusPage
  url: https://status.hightouch.io
- type: Compliance
  url: https://hightouch.com/platform/security
- type: TrustCenter
  url: security/hightouch-trust-center.yml
- type: DomainSecurity
  url: security/hightouch-domain-security.yml
- type: Authentication
  url: authentication/hightouch-authentication.yml
- type: OAuthScopes
  url: scopes/hightouch-scopes.yml
- type: Conventions
  url: conventions/hightouch-conventions.yml
- type: Conformance
  url: conformance/hightouch-conformance.yml
- type: ErrorCatalog
  url: errors/hightouch-problem-types.yml
- type: ErrorCodes
  url: errors/hightouch-error-codes.yml
- type: Lifecycle
  url: lifecycle/hightouch-lifecycle.yml
- type: DataModel
  url: data-model/hightouch-data-model.yml
- type: Packages
  url: packages/hightouch-packages.yml
- type: SDKs
  url: packages/hightouch-packages.yml
- type: CLI
  url: cli/hightouch-cli.yml
- type: Components
  url: components/hightouch-components.yml
- type: Sandbox
  url: sandbox/hightouch-sandbox.yml
- type: Webhooks
  url: asyncapi/hightouch-webhooks.yml
- type: WellKnown
  url: well-known/hightouch-well-known.yml
- type: MCPServer
  url: mcp/hightouch-mcp.yml
- type: ToolCrosswalk
  url: mcp/hightouch-tool-crosswalk.yml
- type: AgentCard
  url: a2a/hightouch-a2a.yml
- type: AgentSkill
  url: skills/_index.yml
- type: AgenticAccess
  url: agentic-access/hightouch-agentic-access.yml
- type: LLMsTxt
  url: llms/hightouch-llms.txt
- type: Plans
  url: plans/hightouch-plans-pricing.yml
- type: RateLimits
  url: rate-limits/hightouch-rate-limits.yml
- type: FinOps
  url: finops/hightouch-finops.yml
- type: Overlay
  url: overlays/hightouch-api-overlay.yaml
integrations:
- name: California Consumer Privacy Act (CCPA) Opt-Out
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 36
  pass: local-v1

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