Marketing Management
BC-400
Level 1
Cross-Industry
282 providers
1135 API surfaces
180 rated strong or better
Brand, market intelligence, demand generation, marketing operations.
Marketing Management (BC-400) is a level-1 business capability in the Cross-Industry model. The catalog holds 1135 API surface(s) from 282 provider(s) that can perform some part of it, 180 of them rated strong or better. Reach is the vendor surface that lands on this capability — it is not a claim about what any particular organisation has deployed.
Where this capability definition comes from.
This capability is part of a published business-architecture model that API Evangelist
did not author. It is redistributed here under
CC-BY-4.0.
Turbo EA Capabilities by Vincent Verdet — Turbo EA, https://github.com/vincentmakes/turbo-ea-capabilities, CC BY 4.0
Changes: Consolidated from 333 per-L1 YAML files into one JSON; English only (upstream i18n/ omitted); descriptions whitespace-normalised. No capability was added, removed, renamed or re-parented.
Source repository · NOTICE and third-party framework attributions
Sub-capabilities
Marketing Strategy Management BC-400.10
Marketing strategy, positioning, go-to-market planning.
2 providers,
3 API surfaces
Brand Management BC-400.20
Brand strategy, identity, equity, governance.
9 providers,
9 API surfaces
Market Intelligence Management BC-400.30
Market research, competitive intelligence, customer insights.
54 providers,
136 API surfaces
Demand Generation Management BC-400.40
Lead generation campaigns, lifecycle marketing.
42 providers,
56 API surfaces
Marketing Operations Management BC-400.50
Marketing budget, technology, processes, measurement.
30 providers,
44 API surfaces
Digital Marketing Management BC-400.60
Web, SEO, paid media, social, marketing automation.
186 providers,
750 API surfaces
Content Marketing Management BC-400.70
Editorial planning, content production, content distribution.
36 providers,
61 API surfaces
Providers that reach this capability
Ordered by rating band. Reach means a provider publishes an API surface that can perform some part of this capability — it is not a claim that any particular organisation has deployed it.
Exemplar 85 Complete, well-documented, and agent-ready
HubSpotZoomInfoShopifySalesforceSalesforce Marketing CloudCustomer.ioSendGridBrevoAmazon PinpointKitBigCommerceLeadpingGhostPauboxDataForSEODoordashFacebook Business ManagerMailchimpOptimizelyOmnisendVendastaKlaviyoWistiaAWeberHunterLinkedInMailmodoAppstoreSpyAdobe SuiteStannpLiveRampLoopsBitlyCleverTapInstagramOneSignallemlistAdobe CampaignHootsuiteUnbounceAI ApplydTaboolaListrakLucidyaMatomoOutbrainBrazeAgoragenticAffiseCventAppsFlyerAct-OnAwinGoogle Search ConsoleZaiusGetResponseGoogle Tag ManagerAgorapulseBlueshiftGoogle Campaign ManagerSendPulseSnov.ioAdobe AnalyticsFodda (PSFK)PostizG2Mapp Marketing CloudPirschAppLike GroupAdobe Experience CloudBoom AiPlunkHightouchVibes PlatformMoEngageGoogle AdsOptusBirdeyeCvent Event CloudExtoleImpactProfoundUnified.toYoastSimilarWeb
Strong 95 Solid coverage with minor gaps
NorthbeamAct! CRMButtondownYouScanAhrefsFlintOrttoMeltwaterRelmSnapchatClickFunnelsInflection.ioSocial FetchBenchmark EmailMOLOCOAnyAPILive Direct MarketingInstantlyKeapIterableMicrosoftAirOpsNewscredSE RankingSmartleadPlayableDomScanConstant ContactListings APIAcousticSAP EmarsysCvent Hospitality CloudDripSynupSendlaneSendsparkSilverpopEnchargeClosedLoop AIBloomPlanableSkai (Kenshoo)UniformBluecoreMoosendPubloraVirto CommerceGoogle Display & Video 360DotdigitalHookLogic (Criteo)CM.comMediaMathCriteoSalesforce Experience CloudCreatorIQBrandwatchHighLevelScrunch AICerosDemandSphereFundzNationBuilderFacebook Lead AdsMindsLinkedIn Marketing APIAds LighthouseMonocrawlSnapVBOUTSpyFuForstaCordialGEOCitationTypefaceCONNSKILLSimpleTextingCrawlGraphCardlyticsManyChatStreet.co.ukMetaMCP360AkkioInstasentTikTok Marketing APIThe Trade DeskPosteAhoraCart.comEmailOctopusMorning ConsultPublerChoozleMarketoLobPartnerize
Developing 77 Usable, with meaningful gaps to close
B3LaterGojiberry AIComunicate.top APIAgile CRMDEV CommunityDubMadHiveMonacoJebbitSweepTalkwalkerSmartNewsCrunchbaseBotifyStackOneVaultREMixRankClozdOracle EloquaMailjetMattermarkCintNexscope Ecommerce Data and Creative APIsBitvoreTikTokMagniteOpalAPIClawLocalyticsBomboraeBayGoogle Business ProfilePersistIQFriendbuyMentionInvolve AsiaAmazonMetricoolPomoLokkiPageAuditDream SportsMNTNOn24ResponsysCloudKitchensAvitoInfinite AudienceMob.lyReqArchitectListen LabsNews BreakVoyant.ioFreeWheel MediaHonestHooklistmonkSocialCrawlChannel99Google Search Ads 360 ReportingAdsmomWishThreadsCharacterQuiltRTB HouseOwlerJack Henry & AssociatesSensors DataBirdPinterestLiveIntentAha.ioHYPERLABSStreetMetricsvivenuEpsilonGroundTruth
Thin 22 Limited public surface area
Emerging 3 Early or largely undocumented
Workflows that realise this capability
Arazzo workflows whose own sourceDescriptions call APIs that carry this
capability. The link is derived, not asserted: each workflow declares
x-realizes-capability-ids with the spec and confidence behind it.
- Adobe Campaign Transactional Message
— adobe-experience-cloud
· Digital Marketing Management
BC-400.60 - Adobe Journey Optimizer Campaign Launch
— adobe-experience-cloud
· Marketing Management
BC-400 - Amazon Pinpoint Batch Update Endpoints and Send
— amazon-pinpoint
· Digital Marketing Management
BC-400.60 - Amazon Pinpoint Build Segment and Campaign
— amazon-pinpoint
· Digital Marketing Management
BC-400.60 - Amazon Pinpoint Configure Event Stream
— amazon-pinpoint
· Digital Marketing Management
BC-400.60 - Amazon Pinpoint Launch Campaign and Await Status
— amazon-pinpoint
· Digital Marketing Management
BC-400.60 - Amazon Pinpoint Launch Journey
— amazon-pinpoint
· Digital Marketing Management
BC-400.60 - Amazon Pinpoint Message User Across Endpoints
— amazon-pinpoint
· Digital Marketing Management
BC-400.60 - Amazon Pinpoint Pause Active Journey
— amazon-pinpoint
· Digital Marketing Management
BC-400.60 - Amazon Pinpoint Provision Journey End to End
— amazon-pinpoint
· Digital Marketing Management
BC-400.60 - Amazon Pinpoint Provision Project with Settings
— amazon-pinpoint
· Digital Marketing Management
BC-400.60 - Amazon Pinpoint Push Template Campaign
— amazon-pinpoint
· Digital Marketing Management
BC-400.60 - Amazon Pinpoint Reversion Segment and Campaign
— amazon-pinpoint
· Digital Marketing Management
BC-400.60 - Amazon Pinpoint Send and Verify OTP
— amazon-pinpoint
· Digital Marketing Management
BC-400.60 - Amazon Pinpoint Stage or Launch Campaign
— amazon-pinpoint
· Digital Marketing Management
BC-400.60 - Amazon Pinpoint Template Driven Campaign
— amazon-pinpoint
· Digital Marketing Management
BC-400.60 - Amazon Pinpoint Update Endpoint and Send Message
— amazon-pinpoint
· Digital Marketing Management
BC-400.60 - Launch a Cint Exchange Target Group
— cint
· Market Intelligence Management
BC-400.30 - Google Tag Manager Build and Publish a Tag End to End
— google-tag-manager
· Digital Marketing Management
BC-400.60 - Google Tag Manager Provision a Tagged Container
— google-tag-manager
· Digital Marketing Management
BC-400.60 - Google Tag Manager Safely Update a Tag
— google-tag-manager
· Digital Marketing Management
BC-400.60 - Google Tag Manager Wire a Trigger-Fired Tag
— google-tag-manager
· Digital Marketing Management
BC-400.60 - Google Tag Manager Build a Variable-Backed Tag
— google-tag-manager
· Digital Marketing Management
BC-400.60 - HubSpot Publish a Blog Post
— hubspot
· Content Marketing Management
BC-400.70 - Hunter Find, Verify, and Add Campaign Recipient
— hunter
· Demand Generation Management
BC-400.40 - Hunter Verify and Add to Campaign
— hunter
· Demand Generation Management
BC-400.40 - Involve Asia Generate Deeplink
— involve-asia
· Digital Marketing Management
BC-400.60 - Involve Asia Sync Conversions
— involve-asia
· Digital Marketing Management
BC-400.60 - LinkedIn Delete an Organization Post
— linkedin
· Digital Marketing Management
BC-400.60 - LinkedIn Publish and Verify a Post
— linkedin
· Digital Marketing Management
BC-400.60 - LinkedIn Update an Organization Post
— linkedin
· Digital Marketing Management
BC-400.60 - LinkedIn Upload a Document and Create a Post
— linkedin
· Digital Marketing Management
BC-400.60 - LinkedIn Upload an Image and Create a Post
— linkedin
· Digital Marketing Management
BC-400.60 - Mailchimp Pre-Send Checklist then Send Campaign
— mailchimp
· Digital Marketing Management
BC-400.60 - Mailchimp Create Campaign, Set Content, and Send Test
— mailchimp
· Digital Marketing Management
BC-400.60 - Mailchimp Create Campaign, Set Content, and Schedule
— mailchimp
· Digital Marketing Management
BC-400.60 - Mailchimp Create Campaign, Set Content, and Send
— mailchimp
· Digital Marketing Management
BC-400.60 - Mailchimp Create Template, Build Campaign, and Send
— mailchimp
· Digital Marketing Management
BC-400.60 - Mailchimp Find and Pause an Automation
— mailchimp
· Digital Marketing Management
BC-400.60 - Mailchimp Find and Start an Automation
— mailchimp
· Digital Marketing Management
BC-400.60 - Mailchimp Find Campaign and Pull Its Report
— mailchimp
· Marketing Operations Management
BC-400.50 - Mailchimp Replicate Campaign and Send Test
— mailchimp
· Digital Marketing Management
BC-400.60 - Meta Add Current User To Audience
— meta
· Digital Marketing Management
BC-400.60 - Meta Decommission User Account
— meta
· Digital Marketing Management
BC-400.60 - Meta Onboard User To Audience
— meta
· Digital Marketing Management
BC-400.60 - Meta Refresh Audience Cohort
— meta
· Digital Marketing Management
BC-400.60 - Meta Sync Custom Audience Membership
— meta
· Digital Marketing Management
BC-400.60 - Meta Unblock And Add To Audience
— meta
· Digital Marketing Management
BC-400.60 - Morning Consult — brand trendline
— morning-consult
· Market Intelligence Management
BC-400.30 - Morning Consult — bulk Data Bridge load
— morning-consult
· Market Intelligence Management
BC-400.30 - Morning Consult — compute a score
— morning-consult
· Market Intelligence Management
BC-400.30 - Omnisend Copy and Send Campaign
— omnisend
· Digital Marketing Management
BC-400.60 - Omnisend Create and Send Campaign
— omnisend
· Digital Marketing Management
BC-400.60 - Salesforce Experience Cloud CMS Content Publish
— salesforce-experience-cloud
· Content Marketing Management
BC-400.70 - Salesforce Experience Cloud CMS Content Revise and Republish
— salesforce-experience-cloud
· Content Marketing Management
BC-400.70 - Salesforce Marketing Cloud Enter a Contact into a Journey
— salesforce
· Digital Marketing Management
BC-400.60 - Salesforce Marketing Cloud Send a Triggered Email
— salesforce
· Digital Marketing Management
BC-400.60 - SendGrid Campaign Test Then Send
— sendgrid
· Digital Marketing Management
BC-400.60 - SendGrid Create and Schedule Campaign
— sendgrid
· Digital Marketing Management
BC-400.60 - SendGrid Create and Schedule Single Send
— sendgrid
· Digital Marketing Management
BC-400.60 - SendGrid Design to Single Send
— sendgrid
· Digital Marketing Management
BC-400.60 - SendGrid Single Send Stats
— sendgrid
· Digital Marketing Management
BC-400.60
This page carries no rating. Capabilities are not rated. A capability is a description of what a business does, not a thing a company publishes, so a Kin Score would have nothing to measure.
The edge table is a Pro feature.
This page shows which providers and tags reach Marketing Management. The underlying
tag → capability edges — each with the quoted fragment of the provider's own
OpenAPI that evidences it, a calibrated confidence score, and the contract-provenance gate
it passed — are available through the API, along with company-level capability maps.
Only edges at confidence ≥ 0.7 with evidence found verbatim in
the source contract are published at all.