Marketing Management
BC-400
Level 1
Cross-Industry
11 providers
59 API surfaces
4 rated strong or better
Brand, market intelligence, demand generation, marketing operations.
Marketing Management (BC-400) is a level-1 business capability in the Cross-Industry model. The catalog holds 59 API surface(s) from 11 provider(s) that can perform some part of it, 4 of them rated strong or better. Reach is the vendor surface that lands on this capability — it is not a claim about what any particular organisation has deployed.
Where this capability definition comes from.
This capability is part of a published business-architecture model that API Evangelist
did not author. It is redistributed here under
CC-BY-4.0.
Turbo EA Capabilities by Vincent Verdet — Turbo EA, https://github.com/vincentmakes/turbo-ea-capabilities, CC BY 4.0
Changes: Consolidated from 333 per-L1 YAML files into one JSON; English only (upstream i18n/ omitted); descriptions whitespace-normalised. No capability was added, removed, renamed or re-parented.
Source repository · NOTICE and third-party framework attributions
Sub-capabilities
Marketing Strategy Management BC-400.10
Marketing strategy, positioning, go-to-market planning.
1 provider,
1 API surface
Market Intelligence Management BC-400.30
Market research, competitive intelligence, customer insights.
4 providers,
24 API surfaces
Demand Generation Management BC-400.40
Lead generation campaigns, lifecycle marketing.
1 provider,
1 API surface
Marketing Operations Management BC-400.50
Marketing budget, technology, processes, measurement.
no catalog coverage
Digital Marketing Management BC-400.60
Web, SEO, paid media, social, marketing automation.
4 providers,
23 API surfaces
Content Marketing Management BC-400.70
Editorial planning, content production, content distribution.
5 providers,
5 API surfaces
Providers that reach this capability
Ordered by rating band. Reach means a provider publishes an API surface that can perform some part of this capability — it is not a claim that any particular organisation has deployed it.
Exemplar 1 Complete, well-documented, and agent-ready
Developing 5 Usable, with meaningful gaps to close
Emerging 2 Early or largely undocumented
Workflows that realise this capability
Arazzo workflows whose own sourceDescriptions call APIs that carry this
capability. The link is derived, not asserted: each workflow declares
x-realizes-capability-ids with the spec and confidence behind it.
- Adobe Campaign Transactional Message
— adobe-experience-cloud
· Digital Marketing Management
BC-400.60 - Adobe Journey Optimizer Campaign Launch
— adobe-experience-cloud
· Marketing Management
BC-400 - Google Tag Manager Build and Publish a Tag End to End
— google-tag-manager
· Digital Marketing Management
BC-400.60 - Google Tag Manager Provision a Tagged Container
— google-tag-manager
· Digital Marketing Management
BC-400.60 - Google Tag Manager Safely Update a Tag
— google-tag-manager
· Digital Marketing Management
BC-400.60 - Google Tag Manager Wire a Trigger-Fired Tag
— google-tag-manager
· Digital Marketing Management
BC-400.60 - Google Tag Manager Build a Variable-Backed Tag
— google-tag-manager
· Digital Marketing Management
BC-400.60 - HubSpot Publish a Blog Post
— hubspot
· Content Marketing Management
BC-400.70 - Involve Asia Generate Deeplink
— involve-asia
· Digital Marketing Management
BC-400.60 - Involve Asia Sync Conversions
— involve-asia
· Digital Marketing Management
BC-400.60 - LinkedIn Delete an Organization Post
— linkedin
· Digital Marketing Management
BC-400.60 - LinkedIn Publish and Verify a Post
— linkedin
· Digital Marketing Management
BC-400.60 - LinkedIn Update an Organization Post
— linkedin
· Digital Marketing Management
BC-400.60 - LinkedIn Upload a Document and Create a Post
— linkedin
· Digital Marketing Management
BC-400.60 - LinkedIn Upload an Image and Create a Post
— linkedin
· Digital Marketing Management
BC-400.60 - Mailchimp Pre-Send Checklist then Send Campaign
— mailchimp
· Digital Marketing Management
BC-400.60 - Mailchimp Create Campaign, Set Content, and Send Test
— mailchimp
· Digital Marketing Management
BC-400.60 - Mailchimp Create Campaign, Set Content, and Schedule
— mailchimp
· Digital Marketing Management
BC-400.60 - Mailchimp Create Campaign, Set Content, and Send
— mailchimp
· Digital Marketing Management
BC-400.60 - Mailchimp Create Template, Build Campaign, and Send
— mailchimp
· Digital Marketing Management
BC-400.60 - Mailchimp Find and Pause an Automation
— mailchimp
· Digital Marketing Management
BC-400.60 - Mailchimp Find and Start an Automation
— mailchimp
· Digital Marketing Management
BC-400.60 - Mailchimp Find Campaign and Pull Its Report
— mailchimp
· Marketing Operations Management
BC-400.50 - Mailchimp Replicate Campaign and Send Test
— mailchimp
· Digital Marketing Management
BC-400.60 - Meta Add Current User To Audience
— meta
· Digital Marketing Management
BC-400.60 - Meta Decommission User Account
— meta
· Digital Marketing Management
BC-400.60 - Meta Onboard User To Audience
— meta
· Digital Marketing Management
BC-400.60 - Meta Refresh Audience Cohort
— meta
· Digital Marketing Management
BC-400.60 - Meta Sync Custom Audience Membership
— meta
· Digital Marketing Management
BC-400.60 - Meta Unblock And Add To Audience
— meta
· Digital Marketing Management
BC-400.60 - Salesforce Experience Cloud CMS Content Publish
— salesforce-experience-cloud
· Content Marketing Management
BC-400.70 - Salesforce Experience Cloud CMS Content Revise and Republish
— salesforce-experience-cloud
· Content Marketing Management
BC-400.70 - Salesforce Marketing Cloud Enter a Contact into a Journey
— salesforce
· Digital Marketing Management
BC-400.60 - Salesforce Marketing Cloud Send a Triggered Email
— salesforce
· Digital Marketing Management
BC-400.60 - SendGrid Campaign Test Then Send
— sendgrid
· Digital Marketing Management
BC-400.60 - SendGrid Create and Schedule Campaign
— sendgrid
· Digital Marketing Management
BC-400.60 - SendGrid Create and Schedule Single Send
— sendgrid
· Digital Marketing Management
BC-400.60 - SendGrid Design to Single Send
— sendgrid
· Digital Marketing Management
BC-400.60 - SendGrid Single Send Stats
— sendgrid
· Digital Marketing Management
BC-400.60
This page carries no rating. Capabilities are not rated. A capability is a description of what a business does, not a thing a company publishes, so a Kin Score would have nothing to measure.
The edge table is a Pro feature.
This page shows which providers and tags reach Marketing Management. The underlying
tag → capability edges — each with the quoted fragment of the provider's own
OpenAPI that evidences it, a calibrated confidence score, and the contract-provenance gate
it passed — are available through the API, along with company-level capability maps.
Only edges at confidence ≥ 0.7 with evidence found verbatim in
the source contract are published at all.