Responsys

Oracle Responsys (Oracle Responsys Campaign Management) is a B2C cross-channel marketing orchestration platform, originally founded as Responsys and acquired by Oracle in 2014, now part of Oracle Marketing. It lets marketing teams design and deliver targeted, personalized customer experiences across email, mobile push, SMS, display, and web channels, unifying data from disparate sources into precisely targeted audiences delivered in near real-time. Responsys exposes a REST API (v1.3) and a legacy SOAP API for managing profile lists and recipients, profile extension tables, supplemental tables, campaigns, programs, folders, the content library, triggered email/SMS/push messages, events, and account settings. This profile catalogs the public Oracle Responsys developer surface for the API Evangelist network.

Responsys publishes 1 API on the APIs.io network. Tagged areas include Company, Marketing, Email Marketing, Marketing Automation, and Campaign Management.

Responsys’ developer surface includes documentation, API reference, authentication, and 9 more developer resources.

🌐 Visit website 📡 Source on GitHub
18.0/100 emerging ▬ flat Agent 21/100 agent aware Full breakdown ↓
scored 2026-07-27 · rubric v0.5
AccessSelf serve
1 APIs 1 MCP Servers
CompanyMarketingEmail MarketingMarketing AutomationCampaign ManagementCross-Channel MarketingCustomer EngagementOracleMartech

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 18.0/100 · emerging
Contract Quality 0.0 / 25
Developer Ergonomics 8.7 / 20
Commercial Clarity 0.0 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 9.3 / 10
Agent readiness — 21/100 · agent aware
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 12 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/responsys: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

Oracle Responsys REST API

The Responsys REST API (v1.3) manages profile lists and recipients, profile extension tables, supplemental data tables, campaigns and campaign schedules, programs, folders, the ...

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

responsys-mcp.yml

MCP SERVER

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Responsys Authentication

token · 1 scheme

SECURITY

Responsys Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Get Started 1

Portal, sign-up, and the first successful call

DeveloperPortal
DeveloperPortal

Documentation 2

Reference material describing how the API behaves

Documentation
Documentation
 APIReference
APIReference

Agent Surfaces 2

MCP servers, agent skills, and machine-readable catalogs

MCPServer
MCPServer
 LLMsTxt
LLMsTxt

Design & Contract 3

Pagination, idempotency, versioning, errors, and events

Conformance
Conformance
 Lifecycle
Lifecycle
 Conventions
Conventions

Access & Security 2

Authentication, authorization, and security posture

DomainSecurity
DomainSecurity
 Authentication
Authentication

Company 1

The organization behind the API

Website
Website

Other 1

Properties that don't map to a standard resource type

SOAP
SOAP

Source (apis.yml)

apis.yml Raw ↑ 
aid: responsys
name: Responsys
description: Oracle Responsys (Oracle Responsys Campaign Management) is a B2C cross-channel marketing orchestration platform,
  originally founded as Responsys and acquired by Oracle in 2014, now part of Oracle Marketing. It lets marketing teams design
  and deliver targeted, personalized customer experiences across email, mobile push, SMS, display, and web channels, unifying
  data from disparate sources into precisely targeted audiences delivered in near real-time. Responsys exposes a REST API
  (v1.3) and a legacy SOAP API for managing profile lists and recipients, profile extension tables, supplemental tables, campaigns,
  programs, folders, the content library, triggered email/SMS/push messages, events, and account settings. This profile catalogs
  the public Oracle Responsys developer surface for the API Evangelist network.
url: https://raw.githubusercontent.com/api-evangelist/responsys/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- accel
- redpoint-ventures
x-tier: stub
x-tier-reason: portfolio-lead
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-20'
image: https://docs.oracle.com/en/cloud/saas/marketing/responsys.html
tags:
- Company
- Marketing
- Email Marketing
- Marketing Automation
- Campaign Management
- Cross-Channel Marketing
- Customer Engagement
- Oracle
- Martech
apis:
- name: Oracle Responsys REST API
  description: The Responsys REST API (v1.3) manages profile lists and recipients, profile extension tables, supplemental
    data tables, campaigns and campaign schedules, programs, folders, the content library, triggered email/SMS/push messages,
    events, filters, and account settings. Authentication is token-based via the auth/token endpoint; the returned token and
    pod endpoint are then used for subsequent calls.
  humanURL: https://docs.oracle.com/en/cloud/saas/marketing/responsys-rest-api/index.html
  baseURL: https://login5.responsys.net/rest/api/v1.3
  tags:
  - Marketing
  - Email Marketing
  - Campaign Management
  properties:
  - type: Documentation
    url: https://docs.oracle.com/en/cloud/saas/marketing/responsys-rest-api/index.html
  - type: APIReference
    url: https://docs.oracle.com/en/cloud/saas/marketing/responsys-rest-api/rest-endpoints.html
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/responsys-domain-security.yml
- type: Website
  url: https://www.oracle.com/cx/marketing/campaign-management/
- type: DeveloperPortal
  url: https://docs.oracle.com/en/cloud/saas/marketing/responsys-develop/index.html
- type: Documentation
  url: https://docs.oracle.com/en/cloud/saas/marketing/responsys-rest-api/index.html
- type: APIReference
  url: https://docs.oracle.com/en/cloud/saas/marketing/responsys-rest-api/rest-endpoints.html
- type: SOAP
  url: https://docs.oracle.com/en/cloud/saas/marketing/responsys-soap-api/index.html
- type: Authentication
  url: authentication/responsys-authentication.yml
- type: MCPServer
  url: mcp/responsys-mcp.yml
- type: Conformance
  url: conformance/responsys-conformance.yml
- type: Lifecycle
  url: lifecycle/responsys-lifecycle.yml
- type: Conventions
  url: conventions/responsys-conventions.yml
- type: LLMsTxt
  url: llms/responsys-llms.txt
x-enrichment:
  date: '2026-07-20'
  status: enriched
  artifacts_added: 7
  pass: local-v1