emerging · -2.1 market domain

Campaign Management

Score 22.8 / 100 46 providers +8 via APIs 13 APIs Search apis.io →
Workflows using this tag
LinkedIn Organization Access and Brands · LinkedIn LinkedIn Upload a Video and Verify the Asset · LinkedIn LinkedIn Subscribe to Social Action Notifications · LinkedIn LinkedIn Pull Social Action Notifications · LinkedIn LinkedIn Publish and Verify a Post · LinkedIn LinkedIn Organization Share Analytics · LinkedIn LinkedIn Upload a Document and Create a Post · LinkedIn LinkedIn Update an Organization Post · LinkedIn
Business capabilities this tag reaches
Marketing Management 1 Home, Device & Consumer IoT 1

Providers using this tag (46)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Exemplar 8 Complete, well-documented, and agent-ready
Strong 14 Solid coverage with minor gaps
Developing 14 Usable, with meaningful gaps to close
Thin 4 Limited public surface area
Emerging 4 Early or largely undocumented
Minimal 2 Almost no public developer surface

APIs with this tag (13)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Exemplar 3 Complete, well-documented, and agent-ready
Strong 3 Solid coverage with minor gaps
Developing 2 Usable, with meaningful gaps to close
Thin 3 Limited public surface area
Emerging 1 Early or largely undocumented
Minimal 1 Almost no public developer surface

Companies reaching this through an API (8)

These companies publish an API, specification or operation carrying “Campaign Management” but do not classify their business under it. Listed unranked and kept out of the count above, because one tagged operation is not a statement about what a company does.

LinkedIn LinkedIn Marketing API Nativo Orange Business Pokkt Singular Sync API Yahoo

Score breakdown

Frequency
45.1
log-scaled weighted occurrences
Breadth
0.6
spread across providers
Quality lift
50.3
mean composite of providers using it
Cohesion
8.9
strength of nearest seed neighbor

Where this tag sits

Marketing broader

Related tags

DSP 11 co-occurrences Programmatic Advertising 11 co-occurrences AdTech 20 co-occurrences Server-to-Server 5 co-occurrences Advertisers 6 co-occurrences Ad Serving 5 co-occurrences Audience Targeting 5 co-occurrences Marketing Automation 15 co-occurrences

Where this tag comes from

Provider tag46
Api tag13
Openapi tag1
Openapi op tag3

Cohort brief

Auto-generated

The 44 providers in the APIs.io catalog tagged Campaign Management, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.

Providers
44
of 46 in the catalog
Mean Kin Score
52.6
+28.5 vs catalog 24.1
Mean Agent Readiness
34.5
+20.4 vs catalog 14.1
Spread
13.8–76.1
median 54.5 · σ 15.2
How the 44 split by band
Exemplar 8Strong 14Developing 14Thin 4Emerging 4Minimal 0
Facet averages, against the whole catalog
FacetThis cohortCatalogDifferenceScored
Operational Transparency 43 13.2 +29.8 44
Developer Ergonomics 52.7 24.5 +28.2 44
Access Clarity 57.9 30 +27.9 44
Contract Quality 46.3 18.6 +27.7 44
Discoverability 73.2 59.1 +14.1 44
Contract Governance 21.7 9.7 +12 44

A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.

What this cohort publishes
ArtifactThis cohortCatalogDifference
MCP server (any) 36% 18% +18
MCP server (first-party) 36% 16% +20
Agent Skills 0% 0% 0
OAuth scopes 59% 13% +46
Security 100% 99% +1
Arazzo workflows 5% 1% +4
Governance rules 77% 36% +41

mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.

Top by Kin Score
  1. 1 Act-On 76.1
  2. 2 Google Ads 73.4
  3. 3 MOLOCO 71.5
  4. 4 Google Campaign Manager 70.9
  5. 5 SAP Emarsys 69.3
  6. 6 Knak 68.9
  7. 7 MoEngage 68
  8. 8 Adobe Campaign 67.6
  9. 9 MediaMath 66.2
  10. 10 CrossEngage 66.1
Top by Agent Readiness
  1. 1 MoEngage 66.2
  2. 2 MOLOCO 59
  3. 3 Knak 58.3
  4. 4 Adobe Experience Cloud 54.1
  5. 5 Act-On 53.9
  6. 6 NextRoll 52.2
  7. 7 Playable 49.8
  8. 8 StackAdapt 47.7
  9. 9 MediaMath 47.4
  10. 10 Skai (Kenshoo) 46.7
All 46 members of this roster resolve to a provider in the catalog; 44 carry a score (96%). The figures above describe the scored members only.
Coverage caveat. 23 of 44 scored members had under half their catalog-attributable points satisfied at all (catalog_earned / catalog_max < 0.5). They are INCLUDED in the mean above. A large share here means the cohort mean is partly a measurement of how far our enrichment reached, not only of how these providers publish.Generated from the catalog build of 14 November 2026, across 41591 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.

Work with this as data

Every tag here is available over the APIs.io API and to AI agents over MCP.

MCP server

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https://apis.io/mcp

Tools for tags

7 MCP tools reach this
  • find_tagsBrowse and filter every tag in the catalog.
  • get_cohortThis tag as a scored cohort — every provider carrying it, with scores.
  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
  • cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools →

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