NextRoll, Inc. is a San Francisco-based marketing technology company that operates two brands on a shared machine-learning and identity platform: AdRoll, a cross-channel digital advertising and retargeting platform for ecommerce and D2C marketers, and AdRoll ABM (formerly RollWorks), an account-based marketing platform for B2B demand generation and sales teams. The NextRoll API is the single developer surface behind both brands, served from https://services.adroll.com and split into focused services: a REST CRUD API for organizations, advertisables, campaigns, ad groups, ads, pixels, segments and product feeds; a GraphQL Reporting API that replaces the legacy per-object report endpoints; an Audience API for CRM, custom, composite, lookalike and target-account segments; Prospecting, Geotargeting and User Lists APIs; an ABM Activate/Playbooks API; and a Server-to-Server event API for conversion and engagement events. Developers register applications at developers.nextroll.com and authenticate with OAuth 2.0 or a Personal Access Token plus an application API key. In May 2026 NextRoll launched the AdRoll MCP Server, an OAuth 2.1 protected Model Context Protocol endpoint that exposes AdRoll reporting, draft-first campaign creation and ABM account intelligence to AI assistants and agents.
NextRoll is listed with 9 APIs on the APIs.io network. Tagged areas include Company, Advertising, AdTech, Marketing, and Account Based Marketing.
The NextRoll catalog on APIs.io includes 1 event-driven AsyncAPI specification.
NextRoll’s developer surface includes documentation, API reference, getting-started guide, support, engineering blog, pricing, signup flow, and 36 more developer resources.
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Markets this provider is in provisional
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The core REST service behind the AdRoll and AdRoll ABM dashboards. Create and manage organizations, advertisables, campaigns, ad groups, ads, pixels, rules, segments, product fe...
A single GraphQL endpoint for all AdRoll and AdRoll ABM reporting data — advertisable, campaign, ad group, ad, audience, email and account metrics, conversions, contextual targe...
Manage AdRoll Prospecting campaigns, ad groups, audiences, flights, geo-targets and advertisable-level prospecting settings, targeting digital profiles similar to existing retar...
The AdRoll ABM (formerly RollWorks) activation surface — create, read and update playbooks, strategies, campaigns and ad groups used to run B2B account-based advertising programs.
Send conversion and engagement events directly from your servers to complement the AdRoll pixel and Mobile Measurement Partner integrations. Accepts batches of up to 100 JSON ev...
NextRoll's Model Context Protocol server (open beta, launched May 2026), exposing supported AdRoll and AdRoll ABM data and tools to MCP-compatible AI clients such as Claude, Cha...
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