NextRoll

aid: nextroll
name: NextRoll
description: 'NextRoll, Inc. is a San Francisco-based marketing technology company that operates two brands on a shared machine-learning
  and identity platform: AdRoll, a cross-channel digital advertising and retargeting platform for ecommerce and D2C marketers,
  and AdRoll ABM (formerly RollWorks), an account-based marketing platform for B2B demand generation and sales teams. The
  NextRoll API is the single developer surface behind both brands, served from https://services.adroll.com and split into
  focused services: a REST CRUD API for organizations, advertisables, campaigns, ad groups, ads, pixels, segments and product
  feeds; a GraphQL Reporting API that replaces the legacy per-object report endpoints; an Audience API for CRM, custom, composite,
  lookalike and target-account segments; Prospecting, Geotargeting and User Lists APIs; an ABM Activate/Playbooks API; and
  a Server-to-Server event API for conversion and engagement events. Developers register applications at developers.nextroll.com
  and authenticate with OAuth 2.0 or a Personal Access Token plus an application API key. In May 2026 NextRoll launched the
  AdRoll MCP Server, an OAuth 2.1 protected Model Context Protocol endpoint that exposes AdRoll reporting, draft-first campaign
  creation and ABM account intelligence to AI assistants and agents.'
url: https://raw.githubusercontent.com/api-evangelist/nextroll/refs/heads/main/apis.yml
x-type: company
x-source: harvest:secondary-market
x-tier: profiled
x-tier-reason: enrichment-pipeline
specificationVersion: '0.23'
created: '2026-08-01'
modified: '2026-08-14'
image: https://www.nextroll.com/favicon.ico
tags:
- Company
- Advertising
- AdTech
- Marketing
- Account Based Marketing
- Retargeting
- Audiences
- Campaign Management
- Analytics
- Reporting
- MarTech
- Agents
apis:
- name: NextRoll CRUD API
  description: The core REST service behind the AdRoll and AdRoll ABM dashboards. Create and manage organizations, advertisables,
    campaigns, ad groups, ads, pixels, rules, segments, product feeds, marketplace deals, invoices and users. JSON over HTTP
    using GET/POST/PUT/DELETE, with parameters accepted in the query string or as form-encoded/multipart bodies.
  humanURL: https://apidocs.nextroll.com/crud-api/index.html
  baseURL: https://services.adroll.com/api/v1
  tags:
  - Campaigns
  - Ads
  - Advertisables
  - Pixels
  - Segments
  properties:
  - type: Documentation
    url: https://apidocs.nextroll.com/crud-api/overview.html
  - type: APIReference
    url: https://apidocs.nextroll.com/crud-api/reference.html
  - type: Examples
    url: https://apidocs.nextroll.com/crud-api/examples.html
- name: NextRoll GraphQL Reporting API
  description: A single GraphQL endpoint for all AdRoll and AdRoll ABM reporting data — advertisable, campaign, ad group,
    ad, audience, email and account metrics, conversions, contextual targeting and CTV placements — replacing the legacy /report
    and /metrics REST endpoints of the CRUD and Prospecting APIs.
  humanURL: https://apidocs.nextroll.com/graphql-reporting-api/index.html
  baseURL: https://services.adroll.com/reporting/api/v1
  tags:
  - Reporting
  - GraphQL
  - Metrics
  - Analytics
  properties:
  - type: Documentation
    url: https://apidocs.nextroll.com/graphql-reporting-api/overview.html
  - type: APIReference
    url: https://apidocs.nextroll.com/graphql-reporting-api/reference.html
  - type: GraphQL
    url: graphql/nextroll-graphql-reporting-schema.md
  - type: Console
    url: https://app.adroll.com/reporting/graphiql
- name: NextRoll Audience API
  description: Create and manage audience segments — CRM (email list), custom (partner user id), composite, impression, user-events,
    user-attributes and cross-channel lookalike — plus AdRoll ABM Target Account Lists, tiers and items, Ideal Customer Profiles,
    and audience sharing invitations.
  humanURL: https://apidocs.nextroll.com/audience-api/index.html
  baseURL: https://services.adroll.com/audience/v1
  tags:
  - Audiences
  - Segments
  - Target Accounts
  - CRM
  properties:
  - type: Documentation
    url: https://apidocs.nextroll.com/audience-api/overview.html
  - type: APIReference
    url: https://apidocs.nextroll.com/audience-api/reference.html
  - type: Examples
    url: https://apidocs.nextroll.com/audience-api/examples/index.html
- name: NextRoll Prospecting API
  description: Manage AdRoll Prospecting campaigns, ad groups, audiences, flights, geo-targets and advertisable-level prospecting
    settings, targeting digital profiles similar to existing retargeting segments.
  humanURL: https://apidocs.nextroll.com/prospecting-api/index.html
  baseURL: https://services.adroll.com/prospecting/api/v2
  tags:
  - Prospecting
  - Campaigns
  - Audiences
  properties:
  - type: Documentation
    url: https://apidocs.nextroll.com/prospecting-api/overview.html
  - type: APIReference
    url: https://apidocs.nextroll.com/prospecting-api/reference.html
- name: NextRoll User Lists API
  description: Retrieve the size of audiences and user lists by ad, ad group, advertisable, segment and audience preview,
    including exact and CDP+ segment counts.
  humanURL: https://apidocs.nextroll.com/user-lists-api/index.html
  baseURL: https://services.adroll.com/user-lists/api/v1
  tags:
  - Audiences
  - User Lists
  properties:
  - type: Documentation
    url: https://apidocs.nextroll.com/user-lists-api/overview.html
  - type: APIReference
    url: https://apidocs.nextroll.com/user-lists-api/reference.html
- name: NextRoll Geotargeting API
  description: Search for the geotargeting EIDs used when setting geographic targets on AdRoll and AdRoll ABM campaigns.
  humanURL: https://apidocs.nextroll.com/geotargeting-api/index.html
  baseURL: https://services.adroll.com/geo/api/search/v2
  tags:
  - Geo-Targeting
  - Reference Data
  tags_raw:
  - Geotargeting
  - Reference Data
  properties:
  - type: Documentation
    url: https://apidocs.nextroll.com/geotargeting-api/overview.html
  - type: APIReference
    url: https://apidocs.nextroll.com/geotargeting-api/reference.html
- name: AdRoll ABM Activate and Playbooks API
  description: The AdRoll ABM (formerly RollWorks) activation surface — create, read and update playbooks, strategies, campaigns
    and ad groups used to run B2B account-based advertising programs.
  humanURL: https://apidocs.nextroll.com/guides/rollworks-playbooks.html
  baseURL: https://services.adroll.com/activate/api/v2
  tags:
  - Account Based Marketing
  - Playbooks
  - Campaigns
  properties:
  - type: Documentation
    url: https://apidocs.nextroll.com/guides/get-started-rollworks.html
  - type: GettingStarted
    url: https://apidocs.nextroll.com/guides/get-started-rollworks.html
- name: NextRoll Server-to-Server (S2S) Event API
  description: Send conversion and engagement events directly from your servers to complement the AdRoll pixel and Mobile
    Measurement Partner integrations. Accepts batches of up to 100 JSON events across thirteen named event types, matched
    to users by click id (adct), first-party cookie, hashed or cleartext email, mobile advertising id or a custom user id.
    Authenticated with Server Access Tokens (SATs) issued by an account manager.
  humanURL: https://apidocs.nextroll.com/server-to-server-api/index.html
  baseURL: https://srv.adroll.com/api
  tags:
  - Event
  - Conversions
  - Server-to-Server
  tags_raw:
  - Events
  - Conversions
  - Server to Server
  properties:
  - type: Documentation
    url: https://apidocs.nextroll.com/server-to-server-api/overview.html
  - type: APIReference
    url: https://apidocs.nextroll.com/server-to-server-api/reference.html
  - type: EventCatalog
    url: asyncapi/nextroll-s2s-events.yml
- name: AdRoll MCP Server
  description: NextRoll's Model Context Protocol server (open beta, launched May 2026), exposing supported AdRoll and AdRoll
    ABM data and tools to MCP-compatible AI clients such as Claude, ChatGPT, Cursor, n8n and Microsoft Copilot Studio. Supports
    reporting and performance analysis, draft-first campaign creation and selected campaign management, and ABM account intelligence.
    Protected by OAuth 2.1 with PKCE (S256) and dynamic client registration; the single published scope is `mcp`.
  humanURL: https://www.adroll.com/blog/adroll-mcp-server
  baseURL: https://services.adroll.com/mcp
  tags:
  - MCP
  - Agents
  - Artificial Intelligence
  - Reporting
  tags_raw:
  - MCP
  - Agents
  - AI
  - Reporting
  properties:
  - type: MCPServer
    url: mcp/nextroll-mcp.yml
  - type: ToolCrosswalk
    url: mcp/nextroll-tool-crosswalk.yml
  - type: Documentation
    url: https://help.adroll.com/hc/en-us/articles/44128588376077-AdRoll-MCP-Server-Beta
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: TrustCenter
  url: security/nextroll-trust-center.yml
- type: Website
  url: https://www.nextroll.com/
- type: DeveloperPortal
  url: https://developers.nextroll.com/
- type: Documentation
  url: https://apidocs.nextroll.com/
- type: APIReference
  url: https://apidocs.nextroll.com/http-routingtable.html
- type: GettingStarted
  url: https://apidocs.nextroll.com/guides/get-started.html
- type: Support
  url: https://apidocs.nextroll.com/support.html
- type: HelpCenter
  url: https://help.adroll.com/hc/en-us
- type: Blog
  url: https://www.adroll.com/blog
- type: GitHubOrganization
  url: https://github.com/AdRoll
- type: Pricing
  url: https://www.adroll.com/pricing
- type: SignUp
  url: https://developers.nextroll.com/accounts/create
- type: Login
  url: https://app.adroll.com/
- type: TermsOfService
  url: https://www.nextroll.com/terms/api
- type: PrivacyPolicy
  url: https://www.nextroll.com/privacy
- type: StatusPage
  url: https://status.adroll.com/
- type: TrustCenter
  url: https://security.nextroll.com/
- type: Compliance
  url: https://www.nextroll.com/trust-center
- type: Security
  url: https://security.nextroll.com/
- type: FAQ
  url: https://apidocs.nextroll.com/faq.html
- type: Authentication
  url: authentication/nextroll-authentication.yml
- type: OAuthScopes
  url: scopes/nextroll-scopes.yml
- type: Conventions
  url: conventions/nextroll-conventions.yml
- type: ErrorCatalog
  url: errors/nextroll-error-codes.yml
- type: Lifecycle
  url: lifecycle/nextroll-lifecycle.yml
- type: Deprecation
  url: lifecycle/nextroll-lifecycle.yml
- type: Conformance
  url: conformance/nextroll-conformance.yml
- type: DomainSecurity
  url: security/nextroll-domain-security.yml
- type: VulnerabilityDisclosure
  url: security/nextroll-vulnerability-disclosure.yml
- type: WellKnown
  url: well-known/nextroll-well-known.yml
- type: Packages
  url: packages/nextroll-packages.yml
- type: LLMsTxt
  url: llms/nextroll-llms.txt
- type: RateLimits
  url: rate-limits/nextroll-rate-limits.yml
- type: Plans
  url: plans/nextroll-plans.yml
- type: DataModel
  url: data-model/nextroll-data-model.yml
- type: Components
  url: components/nextroll-components.yml
- type: Sandbox
  url: sandbox/nextroll-sandbox.yml
- type: EventCatalog
  url: asyncapi/nextroll-s2s-events.yml
- type: AgentSkill
  url: skills/_index.yml
- type: MCPServer
  url: mcp/nextroll-mcp.yml
- type: ToolCrosswalk
  url: mcp/nextroll-tool-crosswalk.yml
- type: GraphQL
  url: graphql/nextroll-graphql-reporting-schema.md
- type: Examples
  url: https://apidocs.nextroll.com/crud-api/examples.html
x-contract-discovery:
  checked: '2026-08-14'
  openapi_published: false
  openapi_authored: true
  finding: NextRoll authors OpenAPI and does not deploy it. apidocs.nextroll.com is a Sphinx site whose reference pages are
    rendered by the `openapi:spec` directive; the published .rst sources name eight source specs under apispecs/ (adroll,
    audience, prospecting, user-lists, geotargeting, universal-campaigns, automated-campaigns, graphql-reporting) and every
    one of them 404s on the public origin. The docs are therefore machine-GENERATED from a contract that is not machine-READABLE.
  detail: conformance/nextroll-conformance.yml#standards[openapi]
  probes:
  - url: https://apidocs.nextroll.com/_sources/audience-api/reference.rst.txt
    status: 200
    note: 'contains ".. openapi:spec:: ../apispecs/audience.json"'
  - url: https://apidocs.nextroll.com/apispecs/audience.json
    status: 404
  - url: https://apidocs.nextroll.com/apispecs/adroll.json
    status: 404
  - url: https://apidocs.nextroll.com/objects.inv
    status: 200
    note: 'Sphinx inventory: 192 documented HTTP operations, 120 openapi:schema objects, 107 GraphQL types, 1710 GraphQL fields'
  - url: https://services.adroll.com/openapi.json
    status: 404
  - url: https://services.adroll.com/api/v1/openapi.json
    status: 401
    note: API gateway demands an apikey query parameter — not a spec
  - url: https://developers.nextroll.com/openapi.json
    status: 200
    note: Apigee integrated-portal SPA shell (text/html, 2138 bytes) — catch-all, not a spec
  - url: https://developers.nextroll.com/portals/api/sites/adroll-developers/apidocs
    status: 401
    note: the portal ships no public API catalog; features[] is empty
  - url: https://services.adroll.com/reporting/api/v1/graphql
    status: 401
    note: GraphQL introspection is gated behind the apikey gateway; the full schema is published as HTML instead and captured
      at graphql/nextroll-graphql-reporting-schema.md
  - url: https://services.adroll.com/mcp
    status: 401
    note: tools/list returns invalid_token — real remote MCP endpoint, schema gated
  agent_card: none — probed /.well-known/agent-card.json and /.well-known/agent.json on every host; see well-known/nextroll-well-known.yml.
    No a2a/ artifact is written.
x-enrichment:
  date: '2026-08-14'
  status: enriched
  artifacts_added: 0
  artifacts_updated: 8
  pass: local-v1