established · -1.2 market domain

AdTech

Score 25.7 / 100 189 providers 15 APIs Search apis.io →
Variants seen in the corpus: Advertising TechnologyAdTech

Providers using this tag (189)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Exemplar 9 Complete, well-documented, and agent-ready
DidomiAdvertisingCCPACMP1 API78.8Google AdsAdvertisingCampaign ManagementDigital AdvertisingGoogle14 APIs73.4LiveRampData ConnectivityData CollaborationIdentity ResolutionActivation3 APIs72.6AppsFlyerCompanyMobile AttributionMarketing AnalyticsMobile Measurement40 APIs72.1MOLOCOAdvertisingDSPRetail Media6 APIs71.5OutbrainAdvertisingNative AdvertisingOpen WebCTV6 APIs71.1TaboolaAdvertisingNative AdvertisingDiscoveryPerformance Marketing7 APIs69.5Scope3CompanyEnterpriseAdvertisingCarbon Emissions4 APIs68.4AppLike GroupMobile AttributionUser AcquisitionMobile Advertising2 APIs67.6
Strong 13 Solid coverage with minor gaps
SovrnCompanyAdvertisingMonetization26 APIs54.4MediaMathProgrammatic AdvertisingDSPCampaign Management8 APIs66.2Google Display & Video 360Campaign ManagementDisplay AdsDV360Programmatic Advertising17 APIs64.7StackAdaptProgrammatic AdvertisingDigital AdvertisingCampaign Management5 APIs64.7SourcepointPrivacyConsent ManagementConsent Management PlatformCMP7 APIs64.0Skai (Kenshoo)CompanyCommerceAdvertisingMarketing1 API62.4CriteoAdvertisingAgent SkillsAnalyticsAudiences3 APIs62.2NextRollCompanyAdvertisingMarketing9 APIs61.3RB2BIdentity ResolutionVisitor IdentificationB2B DataLead Generation4 APIs60.8BidMachineAdvertisingMobile AdvertisingAd Exchange4 APIs60.3The Trade DeskAdvertisingProgrammatic AdvertisingDSP2 APIs57.5IAB Tech LabCompanyAdvertisingStandards4 APIs55.6DisconetworkCompanyCommerce MediaRetail MediaPost-Purchase3 APIs55.5
Developing 42 Usable, with meaningful gaps to close
VideoAmpMedia MeasurementAdvertisingtv-currency1 API51.1FreeWheel MediaCompanyAdvertisingStreaming TV4 APIs48.3InMobiCompanyEnterpriseAdvertising5 APIs46.1EpsilonCompanyMarketingAdvertisingRetail Media3 APIs45.4domobCompanyAdvertisingMobile1 API43.8GumGumAdvertisingContextual AdvertisingBrand Safety6 APIs43.7TeadsCompanyAdvertisingVideo Advertising2 APIs43.0MadHiveCompanyAdvertisingConnected TV2 APIs42.3CovaticCompanyAudience IntelligenceData Management Platform2 APIs41.1SmartNewsCompanyConsumerNewsAdvertising1 API54.2ChoozleDigital AdvertisingProgrammatic AdvertisingDSPAdvertising Reporting3 APIs53.1MagniteAdvertisingProgrammatic AdvertisingSell-Side PlatformSupply Side Platform4 APIs53.0ezoicCompanyAdvertisingPublisher Monetization2 APIs52.7Movable InkCompanyMarketingPersonalizationEmail2 APIs52.6PermutiveCompanyPublishingAdvertising6 APIs51.8BasisProgrammatic AdvertisingDSPMedia BuyingCampaign Management1 API51.7MNTNConnected TVctv-advertisingAdvertisingPerformance Marketing19 APIs51.7AdRollAdvertisingDisplay AdvertisingRetargetingMarketing4 APIs51.1ShareThisCompanySocial SharingWebsite ToolsAudience Data1 API50.9OperaCompanyConsumer TechnologyAdvertising4 APIs49.4AmobeeDigital AdvertisingDSPProgrammaticCampaign Management1 API48.8News BreakCompanyAdvertisingNews2 APIs48.3RemergeCompanyAdvertisingMobile2 APIs47.6BomboraIntent DataB2B IntentCompany SurgeAccount Based Marketing6 APIs47.2NativoCompanyAdvertisingNative Advertising2 APIs47.2VidMobCreative Intelligencecreative-dataAdvertisingMarketing3 APIs45.8PinofferCompanyMarketing TechnologyE-Commerce3 APIs45.6GistCompanyArtificial IntelligenceGenerative AIAdvertising2 APIs45.5JeengCompanyAdvertisingPublishingEmail6 APIs45.5Truex MediaCompanyAdvertisingVideo Advertising3 APIs44.6RevContentNative AdvertisingContent RecommendationAd NetworkPublisher Monetization3 APIs44.5AdMakeAIAdvertisingMarketingGenerative AI3 APIs44.0QuantcastAdvertisingProgrammatic AdvertisingDSP3 APIs44.0LiveIntentCompanyAdvertisingIdentity2 APIs42.4LoopMeCompanyAdvertisingMobile Advertising2 APIs42.3GroundTruthCompanyMarTechAdvertisingLocation Intelligence3 APIs42.2VungleCompanyAdvertisingMobileMonetization4 APIs41.0SuperscaleCompanyArtificial IntelligenceMarketingAdvertising2 APIs40.0AdonmoAdvertisingDigital Out Of HomeDigital Signage1 API39.8WideOrbitCompanyAdvertisingMedia2 APIs39.7AdReady (CPXi)CompanyCommerceAdvertising1 API39.6PrizeoutCompanyAdvertisingRewardsGift Cards1 API39.4
Thin 31 Limited public surface area
AppNexusCompanyAdvertisingProgrammatic1 API38.5AdgentekAdvertisingArtificial IntelligenceAI Agents1 API38.6DocereeAdvertisingHealthcareMarketing3 APIs38.5AppLovinAdvertisingMobileApp Monetization11 APIs37.6OpenXAdvertisingProgrammatic AdvertisingAd ExchangeSupply Side Platform5 APIs37.6NaviStoneCompanyMarketingDirect MailAdvertising1 API37.5PokktCompanyAdvertisingMonetizationMobile6 APIs36.5MGIDNative AdvertisingPublishersAdvertisers3 APIs36.1adsagent-mdCompanyMarketing AutomationArtificial Intelligence2 APIs34.7TripleLiftProgrammatic AdvertisingNative AdvertisingAd ExchangeOpenRTB2 APIs34.6MadvertiseCompanyAdvertisingMobile3 APIs33.6OwnLocalCompanyAdvertisingLocal MediaDigital Advertising5 APIs32.9AgentioCompanyAdvertisingCreator Economy1 API32.3Integral Ad ScienceAdvertisingAd VerificationAd MeasurementBrand Safety1 API31.7DoubleVerifyAd VerificationAd MeasurementMedia QualityBrand Suitability2 APIs31.6YieldmoAdvertisingProgrammaticNative AdvertisingAd Exchange1 API31.5PubNativeCompanyMobileMonetization2 APIs31.4FlyteDeskCompanyAdvertisingMediaCampus Media1 API31.0OneScreen AICompanyAdvertisingOut-of-HomeDigital Out Of Home1 API30.6Tremor VideoCompanyMarTechAdvertising5 APIs30.5SilveredgeCompanyAdvertisingContextual Intelligence1 API30.2SojernCompanyTravelHospitalityMarketing30.2AudigentCompanyAdvertisingData4 APIs30.1TheMonetizrCompanyAdvertisingGamingIn-Game Advertising1 API29.8ZemantaCompanyAdvertisingNative AdvertisingProgrammatic1 API29.7AdColonyCompanyAdvertisingMobile Advertising29.6SimulmediaCompanyAdvertisingTelevisionConnected TV1 API29.2PubMaticAdvertisingProgrammatic AdvertisingSupply Side Platform1 API28.1Cosmose AIRetail Intelligenceoffline-analyticsLocation Intelligence2 APIs27.84.screenCompanyAdvertisingAutomotive1 API26.7Lotame SolutionsCompanyData Management PlatformIdentityAdvertising2 APIs26.6
Emerging 32 Early or largely undocumented
AnonymCompanyAdvertisingPrivacy20.9TVbeatCompanyAdvertisingTelevision19.5ViralGainsCompanyAdvertisingZero-Party Data17.8DanAdsPublisher ToolsAdvertiser ToolsAd Operations13.7Spot RunnerCompanyAdvertisingConnected TV13.5SinclairBroadcastingTelevisionLocal NewsSports Media2 APIs25.1TvscientificCompanyAdvertisingConnected TVCTV1 API24.9Adelphic Mobile *CompanyEnterpriseAdvertising24.6Liquid MCompanyAdvertisingDSP2 APIs24.4ZefrCompanyBrand SafetyBrand Suitability23.6Minute MediaCompanyMediaSportsAdvertising2 APIs23.1AdButlerAdvertisingMediaRetailPlatform1 API22.9Peer39CompanyContextual AdvertisingBrand Safety1 API22.7AdKitAdvertisingMarketingArtificial Intelligence1 API22.1AdWhisprArtificial IntelligenceMarketingAdvertisingAutomation21.9PixisCompanyEnterpriseAdvertisingMarketing21.6FireflyCompanyAdvertisingDigital Out Of HomeMobility21.2AdMagica AICompanyAdvertisingMarketingArtificial Intelligence20.4NickelyticsCompanyAdvertisingOut-of-HomeDigital Out Of Home1 API19.6AdRadarArtificial IntelligenceAdvertisingMeta1 API17.3Horizon MediaAdvertisingMedia AgencyMedia PlanningMedia Buying17.3App OnboardCompanyAdvertisingArtificial Intelligence16.3TNL MediageneCompanyMediaPublishingAdvertising1 API15.7TapAdCompanyAdvertisingIdentity2 APIs15.3SeedtagContextual AdvertisingDisplaysVideo13.2Newton ResearchCompanyArtificial IntelligenceMarketing AnalyticsMarTech13.0QsicCompanyRetail MediaIn-Store AudioAdvertising12.9ViroolCompanyAdvertisingVideo AdvertisingVideo12.6AdscannerCompanyAdvertisingTelevision12.5App-CMCompanyAdvertisingVideo Advertising11.8AdStage.ioCompanyAdvertisingMarketing1 API11.6SemasioCompanyAdvertisingMarketing11.2
Minimal 58 Almost no public developer surface
TargetspotCompanyAdvertisingDigital Audio10.4SureWavesCompanyMediaAdvertisingBroadcast8.7SupponorCompanyEnterpriseAdvertising8.5QuantumCompanyAdvertisingMarketing5.4Citizen of NowhereDataIdentityConsultancySportsTech4.3AA AudienceCompanyAdvertisingDataMachine Learning3.3DataxuCompanyAdvertisingProgrammatic Advertising2.6Murmur Technologies INCCompanyAdvertisingOut-of-Home Advertising2.6OneSpotCompanyContent MarketingMarketing Technology2.6StrikeAdCompanyAdvertisingMobile2.6TVTYCompanyAdvertisingMarketing2.624/7 Real MediaCompanyMarketingAdvertising0.04CCompanyDefunctAcquiredAdvertising0.0Ad InfuseCompanyAdvertisingMobileMobile Advertising0.0AuditudeCompanyAdvertisingVideoVideo Advertising0.0BrainientCompanyAdvertisingVideo Advertising0.0BuysightCompanyAdvertisingRetargeting0.0JelliCompanyAdvertisingProgrammatic Advertising0.0LeanMarketCompanyAdvertisingMobile Advertising0.0MediaSpikeCompanyAdvertisingGaming0.0Millennial MediaCompanyAdvertisingMobile Advertising0.0MightyHiveCompanyAdvertisingMarketingMedia10.1AudiomobAdvertisingAudioGamingMonetization9.6ClicktivatedCompanyVideoInteractive VideoShoppable Video9.1coohuaCompanyAdvertisingMobile8.1AudacyAudioRadioPodcastsStreaming7.6PimentoCompanyArtificial IntelligenceAdvertisingCreative7.4MediaspectrumCompanyAdvertisingPublishingContent Management6.4mth SenseCompanyAdvertisingProgrammatic Advertising5.6451 DegreesCompanyArtificial IntelligenceBrand Safety4.9ADstrucCompanyAdvertisingOut-of-Home4.7Massive DynamicCompanyAdvertisingArtificial Intelligence4.7Advolve.AICompanyArtificial IntelligenceAdvertisingMarketing3.2DownstreamCompanyAmazon AdvertisingRetail MediaE-Commerce3.2TubeMogulCompanyMarketingAdvertisingVideo Advertising3.2AirnowCompanyMobile AppApp Intelligence2.7AdphorusCompanyAdvertisingTravel2.6AugurCompanyAttributionCross-Device2.6Jump Ramp GamesCompanyMobile GamesCasual GamingRewards2.6LaunchbitCompanyAdvertisingEmail Marketing2.6TelariaCompanyAdvertisingVideo Advertising2.64InfoCompanyAdvertisingMobile Advertising0.0Adap.tvCompanyAdvertisingVideo Advertising0.0AdKnowledgeCompanyConsumerAdvertisingMarketing0.0adludioCompanyAdvertisingMobile Advertising0.0AdMeldCompanyAdvertisingSupply Side Platform0.0BlueKaiCompanyData Management PlatformDMPAudience Data0.0Boost MediaCompanyAdvertisingMarketingCreative Optimization0.0CampanjaCompanyAdvertisingSearch Advertising0.0DapperCompanyAdvertisingWeb Scraping0.0Julu MobileCompanyMobileAdvertising0.0JumptapCompanyMobileAdvertising0.0KanoodleCompanyAdvertisingContextual Advertising0.0MaxPointCompanyMarketingAdvertising0.0MetamarketsCompanyAdvertisingAnalytics1 API0.0MoPubCompanyMobileAdvertising0.0MporiumCompanyAdvertisingMarketing0.0TapsenseCompanyMobile AdvertisingReal-Time Bidding0.0
Unrated 4 Not yet scored
AtmosplayCompanyAdvertisingMobileTapCommerce (Twitter)CompanyCommerceAdvertisingBrightRollCompanyAdvertisingVideo AdvertisingDrawbridgeCompanyEnterpriseAdvertisingIdentity

APIs with this tag (15)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Exemplar 3 Complete, well-documented, and agent-ready
LiveRamp Data Marketplace Buyer APIAPI enabling platforms to host third-party segments from the LiveRamp Data Marketplace and access detailed ...72.6adjoe SSP Revenue APIPublisher-facing reporting API returning daily aggregated Playtime revenue, eCPM, offerwall shows, SDK boot...67.6adjoe User Ad Data Report APIPer-user ad data report download for Playtime publishers. A single GET /v3/ssp-api/user-ad-data-report/sdk/...67.6
Developing 5 Usable, with meaningful gaps to close
Remerge Reporting APIJSON reporting API that lets Remerge advertisers pull daily (or hourly) campaign performance for their acti...47.6AdMakeAI Agent SkillPublished SKILL.md that teaches an agent tool selection from natural-language intent, credit mechanics, pag...44.0AdMakeAI MCP ServerHosted, stateless streamable-HTTP MCP server exposing 65 tools across account, projects, uploads, ad image ...44.0AdMakeAI REST APIRPC-style JSON REST API with dot-named tRPC procedure paths (e.g. adGeneration.create) covering ad image an...44.0LiveIntent Programmatic Bidding APILiveIntent's exchange-side real-time bidding integration for demand-side platforms. It implements a subset ...42.4
Thin 5 Limited public surface area
Digital Platform APIRESTful JSON API for the AppNexus/Xandr programmatic advertising platform - manage advertisers, campaigns, ...38.5Audigent Platform APIAuthenticated platform API behind the Audigent admin console. The host is live (gunicorn/Django) but every ...30.1Hadron Analytics APIAnalytics collection endpoint for the hadronAnalyticsAdapter Prebid.js analytics adapter. Receives auction ...30.1Hadron ID APIPublic, anonymous identity-resolution endpoint that returns Audigent's cookieless Hadron ID (plus hadronIdv...30.1Hadron Real-Time Data (RTD) APISegment and real-time-data endpoint returning an OpenRTB ortb2 fragment used to enrich a Prebid auction wit...30.1
Emerging 2 Early or largely undocumented
Peer39 External APIThe Peer39 External API manages Custom Categories — contextual targeting and brand-safety lists of keywords...22.7Ad2iction Prebid Bid EndpointThe header-bidding demand endpoint operated by Ad2iction, TNL Mediagene's ad-technology subsidiary (acquire...15.7

Score breakdown

Frequency
58.8
log-scaled weighted occurrences
Breadth
2.4
spread across providers
Quality lift
27.7
mean composite of providers using it
Cohesion
32.2
strength of nearest seed neighbor

Where this tag sits

189 providers carry this tag directly, and 218 counting the 12 narrower tags below — 29 more to reach.

Advertising broader Connected TV 27 providers Header Bidding 13 providers Mobile Advertising 16 providers OpenRTB 14 providers Real-Time Bidding 13 providers Supply Side Platform 15 providers Video Advertising 22 providers DSP 34 providers Programmatic Advertising 44 providers Programmatic 39 providers Ad Exchange 8 providers Ad Verification 3 providers

Related tags

Advertising 157 co-occurrences Programmatic Advertising 37 co-occurrences Programmatic 32 co-occurrences DSP 25 co-occurrences Connected TV 23 co-occurrences Video Advertising 21 co-occurrences CTV 19 co-occurrences Campaign Management 20 co-occurrences

Where this tag comes from

Provider tag189
Api tag15

Markets provisional

Kin Score markets whose measured providers carry this tag. Share is the fraction of the market's measured providers that carry it — it describes the market, not this tag.

MarketShare of the market's providers
Adtech and Privacy76%
TAG-Certified Ad Fraud and Brand Safety51%

Cohort brief

Auto-generated

The 156 providers in the APIs.io catalog tagged AdTech, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.

Providers
156
of 189 in the catalog
Mean Kin Score
32.4
+8.3 vs catalog 24.1
Mean Agent Readiness
20
+5.9 vs catalog 14.1
Spread
0–78.8
median 31.6 · σ 20.4
How the 156 split by band
Exemplar 9Strong 13Developing 42Thin 30Emerging 30Minimal 32
Facet averages, against the whole catalog
FacetThis cohortCatalogDifferenceScored
Developer Ergonomics 37.4 24.5 +12.9 156
Operational Transparency 22.6 13.2 +9.4 156
Access Clarity 37 30 +7 156
Discoverability 65 59.1 +5.9 156
Contract Governance 15 9.7 +5.3 156
Contract Quality 21.1 18.6 +2.5 156

A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.

What this cohort publishes
ArtifactThis cohortCatalogDifference
MCP server (any) 27% 18% +9
MCP server (first-party) 27% 16% +11
Agent Skills 0% 0% 0
OAuth scopes 26% 13% +13
Security 98% 99% -1
Arazzo workflows 3% 1% +2
Governance rules 34% 36% -2

mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.

Top by Kin Score
  1. 1 Didomi 78.8
  2. 2 Google Ads 73.4
  3. 3 LiveRamp 72.6
  4. 4 AppsFlyer 72.1
  5. 5 MOLOCO 71.5
  6. 6 Outbrain 71.1
  7. 7 Taboola 69.5
  8. 8 Scope3 68.4
  9. 9 AppLike Group 67.6
  10. 10 MediaMath 66.2
Top by Agent Readiness
  1. 1 Scope3 64.3
  2. 2 AppLike Group 60.4
  3. 3 MOLOCO 59
  4. 4 Permutive 55.5
  5. 5 VidMob 55.1
  6. 6 AppsFlyer 54.5
  7. 7 Truex Media 53.2
  8. 8 NextRoll 52.2
  9. 9 VideoAmp 50.9
  10. 10 ezoic 50.5
All 189 members of this roster resolve to a provider in the catalog; 156 carry a score (83%). The figures above describe the scored members only.
Coverage caveat. 129 of 156 scored members had under half their catalog-attributable points satisfied at all (catalog_earned / catalog_max < 0.5). They are INCLUDED in the mean above. A large share here means the cohort mean is partly a measurement of how far our enrichment reached, not only of how these providers publish.Generated from the catalog build of 14 November 2026, across 41591 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.

Work with this as data

Every tag here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for tags

7 MCP tools reach this
  • find_tagsBrowse and filter every tag in the catalog.
  • get_cohortThis tag as a scored cohort — every provider carrying it, with scores.
  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
  • cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools →

Call it yourself

curl for this page
This tag 
curl "https://apis.io/api/v1/tags/adtech"
All tags 
curl "https://apis.io/api/v1/tags?limit=25"
As a scored cohort (paid plan)
The distribution (Pro)

Calls without X-API-Key need no key. Calls with it need a paid plan — get a key.

Get an API key

Free tier, no form to fill in. Signing in shares your email address with us — we store it to create your key and to recognise you if you sign in with another provider. See our Privacy Policy and Terms.

GitHub Google LinkedIn

A second provider on the same verified email joins the account you already have.