established · -0.1 market domain

AdTech

Score 28.5 / 100 160 providers +2 via APIs 17 APIs Search apis.io →
Variants seen in the corpus: Ad TechAdTech

Providers using this tag (160)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Exemplar 3 Complete, well-documented, and agent-ready
DidomiAdvertisingCCPACMP1 API76.6OutbrainAdvertisingNative AdvertisingOpen WebCTV6 APIs73.4TaboolaAdvertisingNative AdvertisingDiscoveryPerformance Marketing7 APIs67.4
Strong 11 Solid coverage with minor gaps
Scope3CompanyEnterpriseAdvertisingCarbon Emissions4 APIs65.8MediaMathProgrammatic AdvertisingDSPCampaign Management15 APIs64.5MOLOCOAdvertisingDSPRetail Media11 APIs62.7StackAdaptProgrammatic AdvertisingDigital AdvertisingCampaign Management5 APIs62.0AppLike GroupMobile AttributionUser AcquisitionMobile Advertising2 APIs58.7RB2BIdentity ResolutionVisitor IdentificationB2B DataLead Generation4 APIs58.2LiveRampData ConnectivityData CollaborationIdentity ResolutionActivation5 APIs58.0AdRollAdvertisingDisplay AdvertisingRetargetingMarketing4 APIs57.9Google Display & Video 360Campaign ManagementDisplay AdsDV360Programmatic Advertising3 APIs56.2NextRollCompanyAdvertisingMarketing9 APIs56.1SourcepointPrivacyConsent ManagementConsent Management PlatformCMP14 APIs54.9
Developing 31 Usable, with meaningful gaps to close
AdMobCompanyAdvertisingMobileMonetization2 APIs54.1PermutiveCompanyPublishingAdvertising11 APIs53.0The Trade DeskAdvertisingProgrammatic AdvertisingDSP2 APIs53.0BasisProgrammatic AdvertisingDSPMedia BuyingCampaign Management1 API51.4MagniteAdvertisingProgrammatic AdvertisingSell-Side PlatformSupply Side Platform4 APIs51.0SmartNewsCompanyConsumerNewsAdvertising1 API50.6SovrnCompanyAdvertisingMonetization26 APIs49.2ezoicCompanyAdvertisingPublisher Monetization2 APIs47.8MNTNConnected TVctv-advertisingAdvertisingPerformance Marketing19 APIs47.3News BreakCompanyAdvertisingNews2 APIs46.8InMobiCompanyEnterpriseAdvertising5 APIs46.5Truex MediaCompanyAdvertisingVideo Advertising3 APIs46.3VideoAmpMedia MeasurementAdvertisingtv-currency1 API46.3Rubicon ProjectCompanyAdvertisingProgrammatic Advertising4 APIs46.2DisconetworkCompanyCommerce MediaRetail MediaPost-Purchase3 APIs45.7OperaCompanyConsumer TechnologyAdvertising4 APIs45.2BomboraIntent DataB2B IntentCompany SurgeAccount Based Marketing11 APIs45.0RemergeCompanyAdvertisingMobile2 APIs44.7ChoozleDigital AdvertisingProgrammatic AdvertisingDSPAdvertising Reporting3 APIs43.6domobCompanyAdvertisingMobile1 API43.5AdMakeAIAdvertisingMarketingGenerative AI3 APIs41.9LiveIntentCompanyAdvertisingIdentity4 APIs41.3QuantcastAdvertisingProgrammatic AdvertisingDSP3 APIs41.1NativoCompanyAdvertisingNative Advertising2 APIs40.9PrizeoutCompanyAdvertisingRewardsGift Cards1 API40.8AppLovinAdvertisingMobileApp Monetization11 APIs40.6FreeWheel MediaCompanyAdvertisingStreaming TV4 APIs40.6GumGumAdvertisingContextual AdvertisingBrand Safety6 APIs40.6GroundTruthCompanyMarTechAdvertisingLocation Intelligence4 APIs40.5VidMobCreative Intelligencecreative-dataAdvertisingMarketing3 APIs39.8VungleCompanyAdvertisingMobileMonetization4 APIs39.3
Thin 31 Limited public surface area
MGIDNative AdvertisingPublishersAdvertisers3 APIs38.9DocereeAdvertisingHealthcareMarketing3 APIs38.4SuperscaleCompanyArtificial IntelligenceMarketingAdvertising2 APIs38.3Adonmo Private LimitedAdvertisingDigital Out Of HomeDigital Signage1 API38.1TripleLiftProgrammatic AdvertisingNative AdvertisingAd ExchangeOpenRTB2 APIs38.1TeadsCompanyAdvertisingAdvertising Technology2 APIs37.5CovaticCompanyAdvertising TechnologyAudience Intelligence2 APIs37.4AppNexusCompanyAdvertisingProgrammatic1 API37.3WideOrbitCompanyAdvertisingMedia2 APIs37.2PokktCompanyAdvertisingMonetizationMobile6 APIs36.9LoopMeCompanyAdvertisingMobile Advertising2 APIs36.4NaviStoneCompanyMarketingDirect MailAdvertising1 API36.2JeengCompanyAdvertisingPublishingEmail6 APIs36.1AmobeeDigital AdvertisingDSPProgrammaticCampaign Management1 API36.0MadHiveCompanyAdvertisingConnected TV2 APIs34.7OpenXAdvertisingProgrammatic AdvertisingAd ExchangeSupply Side Platform5 APIs34.4MadvertiseCompanyAdvertisingMobile3 APIs33.9OwnLocalCompanyAdvertisingLocal MediaDigital Advertising5 APIs33.1AdReady (CPXi)CompanyCommerceAdvertising2 APIs32.5AdColonyCompanyAdvertisingMobile Advertising31.4FlyteDeskCompanyAdvertisingMediaCampus Media1 API31.3SimulmediaCompanyAdvertisingTelevisionConnected TV1 API30.9YieldmoAdvertisingProgrammaticNative AdvertisingAd Exchange1 API30.0SojernCompanyTravelHospitalityMarketing29.5AudigentCompanyAdvertisingData4 APIs29.1AgentioCompanyAdvertisingCreator Economy1 API28.2SilveredgeCompanyAdvertisingContextual Intelligence1 API27.5Tremor VideoCompanyMarTechAdvertising5 APIs27.5TheMonetizrCompanyAdvertisingGamingIn-Game Advertising1 API27.3Integral Ad ScienceAdvertisingAd VerificationAd MeasurementBrand Safety1 API26.9Lotame SolutionsCompanyData Management PlatformIdentityAdvertising2 APIs26.7
Emerging 30 Early or largely undocumented
PubMaticAdvertisingProgrammatic AdvertisingSupply Side Platform1 API25.8Cosmose AIRetail Intelligenceoffline-analyticsLocation Intelligence2 APIs25.0ZemantaCompanyAdvertisingNative AdvertisingProgrammatic1 API25.0DoubleVerifyAd VerificationAd MeasurementMedia QualityBrand Suitability2 APIs24.5MetamarketsCompanyAdvertisingAnalytics1 API24.1Liquid MCompanyAdvertisingDSP2 APIs22.9TvscientificCompanyAdvertisingConnected TVCTV1 API22.1Adelphic Mobile *CompanyEnterpriseAdvertising21.7Peer39CompanyContextual AdvertisingBrand Safety1 API21.24.screenCompanyAdvertisingAutomotive1 API20.7Minute MediaCompanyMediaSportsAdvertising2 APIs20.6NickelyticsCompanyAdvertisingOOHDigital Out Of Home1 API19.5AdMagica AICompanyAdvertisingMarketingArtificial Intelligence19.0App OnboardCompanyAdvertisingArtificial Intelligence18.6ZefrCompanyBrand SafetyBrand Suitability18.4AtmosplayCompanyAdvertisingMobile17.7ViralGainsCompanyAdvertisingZero-Party Data17.7TVbeatCompanyAdvertisingTelevision17.6FireflyCompanyAdvertisingDigital Out Of HomeMobility17.2Metamarkets GroupCompanyAdvertisingAnalytics1 API15.3Horizon MediaAdvertisingMedia AgencyMedia PlanningMedia Buying15.2AdscannerCompanyAdvertisingTelevision14.3TNL MediageneCompanyMediaPublishingAdvertising1 API13.8Spot RunnerCompanyAdvertisingConnected TV13.6TapAdCompanyAdvertisingIdentity2 APIs13.6AdStage.ioCompanyAdvertisingMarketing1 API12.9ViroolCompanyAdvertisingVideo AdvertisingVideo12.9Newton ResearchCompanyAi MlMarketing AnalyticsMarTech12.6Harmonic LightwavesCompanyEnterpriseVideo StreamingBroadband12.3TargetspotCompanyAdvertisingDigital Audio11.5
Minimal 36 Almost no public developer surface
App-CMCompanyAdvertisingVideo Advertising10.9AudiomobAdvertisingAudioGamingMonetization10.9SemasioCompanyAdvertisingMarketing10.6SureWavesCompanyMediaAdvertisingBroadcast10.0SupponorCompanyEnterpriseAdvertising9.6AudacyAudioRadioPodcastsStreaming9.3coohuaCompanyAdvertisingMobile8.4PimentoCompanyAi MlAdvertisingCreative8.0mth SenseCompanyAdvertisingProgrammatic Advertising7.3QuantumCompanyAdvertisingMarketing7.1Double ClickCompanyAdvertisingMarketing6.9451 DegreesCompanyArtificial IntelligenceBrand Safety6.7ADstrucCompanyAdvertisingOut-of-HomeOOH6.3AA AudienceCompanyAdvertisingDataMachine-Learning5.7Advolve.AICompanyArtificial IntelligenceAdvertisingMarketing5.3TubeMogulCompanyMarketingAdvertisingVideo Advertising5.34InfoCompanyAdvertisingMobile Advertising5.0AdMeldCompanyAdvertisingSupply Side Platform5.0AdphorusCompanyAdvertisingTravel5.0AuditudeCompanyAdvertisingVideoVideo Advertising5.0AugurCompanyAttributionCross-Device5.0BrightRollCompanyAdvertisingVideo Advertising5.0BuysightCompanyAdvertisingAdvertising Technology5.0DataxuCompanyAdvertisingProgrammatic Advertising5.0DrawbridgeCompanyEnterpriseAdvertisingIdentity5.0JelliCompanyAdvertisingProgrammatic Advertising5.0LaunchbitCompanyAdvertisingEmail Marketing5.0MaxPointCompanyMarketingAdvertising5.0Murmur Technologies INCCompanyAdvertisingOut-of-Home Advertising5.0OneSpotCompanyContent MarketingMarketing Technology5.0StrikeAdCompanyAdvertisingMobile5.0TapCommerce (Twitter)CompanyCommerceAdvertising5.0TapsenseCompanyMobile AdvertisingReal-Time Bidding5.0TelariaCompanyAdvertisingVideo Advertising5.0TVTYCompanyAdvertisingMarketing5.0Ad InfuseCompanyAdvertisingMobileMobile Advertising4.6
Unrated 18 Not yet scored
24/7 Real MediaCompanyMarketingAdvertising4CCompanyDefunctAcquiredAdvertisingAdap.tvCompanyAdvertisingVideo AdvertisingAdKnowledgeCompanyConsumerAdvertisingMarketingadludioCompanyAdvertisingMobile AdvertisingBlueKaiCompanyData Management PlatformDMPAudience DataBoost MediaCompanyAdvertisingMarketingCreative OptimizationBrainientCompanyAdvertisingVideo AdvertisingCampanjaCompanyAdvertisingSearch AdvertisingDapperCompanyAdvertisingWeb ScrapingJulu MobileCompanyMobileAdvertisingJumptapCompanyMobileAdvertisingKanoodleCompanyAdvertisingContextual AdvertisingLeanMarketCompanyAdvertisingMobile AdvertisingMediaSpikeCompanyAdvertisingGamingMillennial MediaCompanyAdvertisingMobile AdvertisingMoPubCompanyMobileAdvertisingMporiumCompanyAdvertisingMarketing

APIs with this tag (17)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Strong 4 Solid coverage with minor gaps
IAB Tech Lab Global Privacy Platform (GPP)The IAB Tech Lab Global Privacy Platform (GPP) is the successor to the US Privacy (USP) string. It provides...59.1adjoe SSP Revenue APIPublisher-facing reporting API returning daily aggregated Playtime revenue, eCPM, offerwall shows, SDK boot...58.7adjoe User Ad Data Report APIPer-user ad data report download for Playtime publishers. A single GET /v3/ssp-api/user-ad-data-report/sdk/...58.7LiveRamp Data Marketplace Buyer APIAPI enabling platforms to host third-party segments from the LiveRamp Data Marketplace and access detailed ...58.0
Developing 6 Usable, with meaningful gaps to close
D/Cipher Contextual Advertising PlatformD/Cipher is People Inc's proprietary intent-based contextual advertising platform — a cookieless targeting ...45.7Remerge Reporting APIJSON reporting API that lets Remerge advertisers pull daily (or hourly) campaign performance for their acti...44.7AdMakeAI Agent SkillPublished SKILL.md that teaches an agent tool selection from natural-language intent, credit mechanics, pag...41.9AdMakeAI MCP ServerHosted, stateless streamable-HTTP MCP server exposing 65 tools across account, projects, uploads, ad image ...41.9AdMakeAI REST APIRPC-style JSON REST API with dot-named tRPC procedure paths (e.g. adGeneration.create) covering ad image an...41.9LiveIntent Programmatic Bidding APILiveIntent's exchange-side real-time bidding integration for demand-side platforms. It implements a subset ...41.3
Thin 5 Limited public surface area
Digital Platform APIRESTful JSON API for the AppNexus/Xandr programmatic advertising platform - manage advertisers, campaigns, ...37.3Audigent Platform APIAuthenticated platform API behind the Audigent admin console. The host is live (gunicorn/Django) but every ...29.1Hadron Analytics APIAnalytics collection endpoint for the hadronAnalyticsAdapter Prebid.js analytics adapter. Receives auction ...29.1Hadron ID APIPublic, anonymous identity-resolution endpoint that returns Audigent's cookieless Hadron ID (plus hadronIdv...29.1Hadron Real-Time Data (RTD) APISegment and real-time-data endpoint returning an OpenRTB ortb2 fragment used to enrich a Prebid auction wit...29.1
Emerging 2 Early or largely undocumented
Peer39 External APIThe Peer39 External API manages Custom Categories — contextual targeting and brand-safety lists of keywords...21.2Ad2iction Prebid Bid EndpointThe header-bidding demand endpoint operated by Ad2iction, TNL Mediagene's ad-technology subsidiary (acquire...13.8

Companies reaching this through an API (2)

These companies publish an API, specification or operation carrying “AdTech” but do not classify their business under it. Listed unranked and kept out of the count above, because one tagged operation is not a statement about what a company does.

CCPA (California Consumer Privacy Act) Dotdash Meredith / People Inc

Score breakdown

Frequency
61.6
log-scaled weighted occurrences
Breadth
4.4
spread across providers
Quality lift
32.7
mean composite of providers using it
Cohesion
36.7
strength of nearest seed neighbor

Related tags

Advertising 141 co-occurrences Programmatic Advertising 36 co-occurrences Programmatic 31 co-occurrences DSP 25 co-occurrences Connected TV 24 co-occurrences Video Advertising 21 co-occurrences CTV 19 co-occurrences Marketing 61 co-occurrences

Where this tag comes from

Provider tag160
Api tag17

Cohort brief

Auto-generated

The 127 providers in the APIs.io catalog tagged AdTech, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.

Providers
127
all scored
Mean Kin Score
31.5
+7.6 vs catalog 23.9
Mean Agent Readiness
19.9
+7.9 vs catalog 12
Spread
5–76.6
median 32.5 · σ 17.7
How the 127 split by band
Exemplar 3Strong 11Developing 31Thin 31Emerging 29Minimal 22
Facet averages, against the whole catalog
FacetThis cohortCatalogDifferenceScored
Developer Ergonomics 38.2 23.4 +14.8 127
Operational Transparency 23.8 14 +9.8 127
Discoverability 68 61.2 +6.8 127
Access Clarity 32.7 26.5 +6.2 127
Contract Governance 11.5 6.4 +5.1 127
Contract Quality 23.5 19.8 +3.7 127

A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.

What this cohort publishes
ArtifactThis cohortCatalogDifference
MCP server (any) 22% 10% +12
MCP server (first-party) 26% 13% +13
Agent Skills 0% 0% 0
OAuth scopes 22% 11% +11
Security 90% 97% -7
Arazzo workflows 3% 2% +1
Governance rules 6% 14% -8

mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.

Top by Kin Score
  1. 1 Didomi 76.6
  2. 2 Outbrain 73.4
  3. 3 Taboola 67.4
  4. 4 Scope3 65.8
  5. 5 MediaMath 64.5
  6. 6 MOLOCO 62.7
  7. 7 StackAdapt 62
  8. 8 AppLike Group 58.7
  9. 9 RB2B 58.2
  10. 10 LiveRamp 58
Top by Agent Readiness
  1. 1 Scope3 65.8
  2. 2 Permutive 58.1
  3. 3 MOLOCO 57
  4. 4 VidMob 54.1
  5. 5 ezoic 53.4
  6. 6 VideoAmp 53.1
  7. 7 NextRoll 52.2
  8. 8 MediaMath 48
  9. 9 Bombora 46.4
  10. 10 Yieldmo 45.1
All 160 members of this roster resolve to a scored provider in the catalog.Generated from the catalog build of 15 September 2026, across 27661 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.

Work with this as data

Every tag here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for tags

7 MCP tools reach this
  • find_tagsBrowse and filter every tag in the catalog.
  • get_cohortThis tag as a scored cohort — every provider carrying it, with scores.
  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
  • cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools →

Call it yourself

curl for this page
This tag 
curl "https://apis.io/api/v1/tags/adtech"
All tags 
curl "https://apis.io/api/v1/tags?limit=25"
As a scored cohort 
curl "https://apis.io/api/v1/cohorts/tag/adtech"
The distribution (Pro) 
curl "https://apis.io/api/v1/cohorts/tag/adtech/stats" \
  -H "X-API-Key: $APIS_IO_KEY"

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