established · 2.9 market domain

AdTech

Score 28.8 / 100 158 providers 31 APIs Search apis.io →
Variants seen in the corpus: Ad TechAdTechAdtechadtech

Providers using this tag (158)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Exemplar 3 Complete, well-documented, and agent-ready
Strong 15 Solid coverage with minor gaps
Developing 27 Usable, with meaningful gaps to close
GumGumAdvertisingContextual AdvertisingBrand Safety2 APIs53.5SmartNewsCompanyConsumerNewsAdvertising16 APIs53.3MagniteAdvertisingProgrammatic AdvertisingSell-Side PlatformSSP1 API53.1BasisProgrammatic AdvertisingDSPMedia BuyingCampaign Management1 API51.7MNTNConnected TVctv-advertisingAdvertisingPerformance Marketing3 APIs50.8SovrnCompanyAdvertisingMonetization10 APIs49.3News BreakCompanyAdvertisingNews2 APIs49.0Rubicon ProjectCompanyAdvertisingProgrammatic Advertising4 APIs48.6DisconetworkCompanyCommerce MediaRetail MediaPost-Purchase4 APIs47.6domobCompanyAdvertisingMobile2 APIs47.0OperaCompanyConsumer TechnologyAdvertising6 APIs46.7Truex MediaCompanyAdvertisingVideo Advertising3 APIs46.6VideoAmpMedia MeasurementAdvertisingtv-currency15 APIs46.1ChoozleDigital AdvertisingProgrammatic AdvertisingDSPDemand-Side Platform3 APIs45.1InMobiCompanyEnterpriseAdvertising5 APIs45.1RemergeCompanyAdvertisingMobile2 APIs45.0Dotdash Meredith / People IncMediaPublishingMagazinesContent30 APIs44.7FreeWheel MediaCompanyAdvertisingStreaming TV5 APIs43.8BomboraIntent DataB2B IntentCompany SurgeAccount Based Marketing7 APIs43.6VidMobCreative Intelligencecreative-dataAdvertisingMarketing5 APIs43.1AdMakeAIAdvertisingMarketingGenerative AI3 APIs43.0LiveIntentCompanyAdvertisingIdentity4 APIs42.4GroundTruthCompanyMarTechAdvertisingLocation Intelligence3 APIs41.2MadHiveCompanyAdvertisingConnected TV66 APIs40.4CovaticCompanyAdvertising TechnologyAudience Intelligence1 API39.7VungleCompanyAdvertisingMobileMonetization4 APIs39.6LoopMeCompanyAdvertisingMobile Advertising3 APIs39.5
Thin 24 Limited public surface area
Emerging 34 Early or largely undocumented
FlyteDeskCompanyAdvertisingMediaCampus Media1 API25.9PubMaticAdvertisingProgrammatic AdvertisingSupply Side Platform1 API25.8DoubleVerifyAd VerificationAd MeasurementMedia QualityBrand Suitability2 APIs25.6AudigentCompanyAdvertisingData4 APIs25.4Tremor VideoCompanyMarTechAdvertising5 APIs25.3Integral Ad ScienceAdvertisingAd VerificationAd MeasurementBrand Safety1 API25.0ZemantaCompanyAdvertisingNative AdvertisingProgrammatic1 API25.0MetamarketsCompanyAdvertisingAnalytics1 API24.1Cosmose AIRetail Intelligenceoffline-analyticsLocation Intelligence1 API23.7Liquid MCompanyAdvertisingDemand-Side Platform5 APIs23.7TheMonetizrCompanyAdvertisingGamingIn-Game Advertising1 API23.5TvscientificCompanyAdvertisingConnected TVCTV1 API22.1Adelphic Mobile *CompanyEnterpriseAdvertising21.0Minute MediaCompanyMediaSportsAdvertising2 APIs20.6SimulmediaCompanyAdvertisingTelevisionConnected TV1 API20.3AdMagica AICompanyAdvertisingMarketingArtificial Intelligence19.0Peer39CompanyContextual AdvertisingBrand Safety1 API18.8App OnboardCompanyAdvertisingArtificial Intelligence18.6ZefrCompanyBrand SafetyBrand Suitability18.4NickelyticsCompanyAdvertisingOOHDOOH1 API17.8ViralGainsCompanyAdvertisingZero-Party Data17.7FireflyCompanyAdvertisingDigital Out Of HomeDOOH17.6TVbeatCompanyAdvertisingTelevision17.6AtmosplayCompanyAdvertisingMobile16.9Metamarkets GroupCompanyAdvertisingAnalytics1 API15.3Horizon MediaAdvertisingMedia AgencyMedia PlanningMedia Buying15.2TNL MediageneCompanyMediaPublishingAdvertising1 API13.8Spot RunnerCompanyAdvertisingConnected TV13.6TapAdCompanyAdvertisingIdentity2 APIs13.6ViroolCompanyAdvertisingVideo AdvertisingVideo12.9CCPA (California Consumer Privacy Act)CPRACaliforniaComplianceData Protection4 APIs12.6Harmonic LightwavesCompanyEnterpriseVideo StreamingBroadband12.3Newton ResearchCompanyAi MlMarketing AnalyticsMarTech11.8SemasioCompanyAdvertisingMarketing11.8
Minimal 55 Almost no public developer surface
AudiomobAdvertisingAudioGamingMonetization10.9TargetspotCompanyAdvertisingDigital Audio10.8App-CMCompanyAdvertisingVideo Advertising10.2AudacyAudioRadioPodcastsStreaming9.3SureWavesCompanyMediaAdvertisingBroadcast9.2AdStage.ioCompanyAdvertisingMarketing1 API9.1PimentoCompanyAi MlAdvertisingCreative9.1SupponorCompanyEnterpriseAdvertising8.9coohuaCompanyAdvertisingMobile8.4mth SenseCompanyAdvertisingProgrammatic Advertising7.3DoubleclickCompanyAdvertisingMarketing6.9ADstrucCompanyAdvertisingOut-of-HomeOOH6.3QuantumCompanyAdvertisingMarketing6.3451 DegreesCompanyArtificial IntelligenceBrand Safety6.0Advolve.AICompanyArtificial IntelligenceAdvertisingMarketing5.3MoPubCompanyMobileAdvertising5.3TubeMogulCompanyMarketingAdvertisingVideo Advertising5.324/7 Real MediaCompanyMarketingAdvertising5.0AA AudienceCompanyAdvertisingDataMachine-Learning5.0Adap.tvCompanyAdvertisingVideo Advertising5.0AdKnowledgeCompanyConsumerAdvertisingMarketing5.0adludioCompanyAdvertisingMobile Advertising5.0AdMeldCompanyAdvertisingSupply Side Platform5.0AdphorusCompanyAdvertisingTravel5.0AuditudeCompanyAdvertisingVideoVideo Advertising5.0AugurCompanyAttributionCross-Device5.0Blue KaiCompanyData Management PlatformAudience Data5.0BlueKaiCompanyData Management PlatformDMPAudience Data5.0Boost MediaCompanyAdvertisingMarketingCreative Optimization5.0BrainientCompanyAdvertisingVideo Advertising5.0BrightRollCompanyAdvertisingVideo Advertising5.0BuysightCompanyAdvertisingAdvertising Technology5.0CampanjaCompanyAdvertisingSearch Advertising5.0DapperCompanyAdvertisingWeb Scraping5.0DataxuCompanyAdvertisingProgrammatic Advertising5.0Double ClickCompanyAdvertisingMarketing5.0DrawbridgeCompanyEnterpriseAdvertisingIdentity5.0JelliCompanyAdvertisingProgrammatic Advertising5.0Julu MobileCompanyMobileAdvertising5.0JumptapCompanyMobileAdvertising5.0KanoodleCompanyAdvertisingContextual Advertising5.0LaunchbitCompanyAdvertisingEmail Marketing5.0LeanMarketCompanyAdvertisingMobile Advertising5.0MaxPointCompanyMarketingAdvertising5.0MediaSpikeCompanyAdvertisingGaming5.0Millennial MediaCompanyAdvertisingMobile Advertising5.0MporiumCompanyAdvertisingMarketing5.0Murmur Technologies INCCompanyAdvertisingOut-of-Home Advertising5.0OneSpotCompanyContent MarketingMarketing Technology5.0StrikeAdCompanyAdvertisingMobile5.0TapCommerce (Twitter)CompanyCommerceAdvertising5.0TapsenseCompanyMobile AdvertisingReal-Time Bidding5.0TelariaCompanyAdvertisingVideo Advertising5.0TellApart (acquired by Twitter in 2015)CompanyAi AppsAdvertising5.0TVTYCompanyAdvertisingMarketing5.0

APIs with this tag (30)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Strong 6 Solid coverage with minor gaps
Developing 12 Usable, with meaningful gaps to close
NewsBreak Advertising APIThe NewsBreak Advertising API, also published as the NewsBreak API for Business, lets technology companies,...49.0NewsBreak MSP Monetization Reporting APIThe NewsBreak MSP API for Business is the monetization-side interface NewsBreak provides to publishers and ...49.0Remerge Reporting APIJSON reporting API that lets Remerge advertisers pull daily (or hourly) campaign performance for their acti...45.0D/Cipher Contextual Advertising PlatformD/Cipher is People Inc's proprietary intent-based contextual advertising platform — a cookieless targeting ...44.7Bombora Digital Audience Builder (DAB) APIProgrammatic interface to Bombora's Digital Audience Builder for composing custom B2B audiences from intent...43.6AdMakeAI Agent SkillPublished SKILL.md that teaches an agent tool selection from natural-language intent, credit mechanics, pag...43.0AdMakeAI MCP ServerHosted, stateless streamable-HTTP MCP server exposing 65 tools across account, projects, uploads, ad image ...43.0AdMakeAI REST APIRPC-style JSON REST API with dot-named tRPC procedure paths (e.g. adGeneration.create) covering ad image an...43.0LiveIntent Audiences APIProgrammatically create and manage LiveIntent custom audiences. Partners create an audience, mint a signed ...42.4LiveIntent Programmatic Bidding APILiveIntent's exchange-side real-time bidding integration for demand-side platforms. It implements a subset ...42.4GroundTruth Ads Manager Public APIREST API for the GroundTruth Ads Manager platform: create and manage accounts, organizations, tenants, user...41.2Covatic Audience Builder APIREST API behind the Covatic client platform (platform.covatic.io) for building and operating privacy-preser...39.7
Thin 5 Limited public surface area
Emerging 7 Early or largely undocumented

Score breakdown

Frequency
62.5
log-scaled weighted occurrences
Breadth
4.3
spread across providers
Quality lift
32.2
mean composite of providers using it
Cohesion
37.8
strength of nearest seed neighbor

Related tags

Advertising 136 co-occurrences Programmatic Advertising 36 co-occurrences Programmatic 34 co-occurrences Connected TV 24 co-occurrences Video Advertising 21 co-occurrences CTV 21 co-occurrences Demand-Side Platform 18 co-occurrences Campaign Management 21 co-occurrences

Where this tag comes from

Provider tag156
Api tag31

Cohort brief

Auto-generated

The 158 providers in the APIs.io catalog tagged AdTech, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.

Providers
158
all scored
Mean Kin Score
26.3
+5.6 vs catalog 20.7
Mean Agent Readiness
15.3
+5.6 vs catalog 9.7
Spread
5–77.1
median 23.6 · σ 19.7
How the 158 split by band
Exemplar 3Strong 15Developing 27Thin 24Emerging 34Minimal 55
Facet averages, against the whole catalog
FacetThis cohortCatalogDifferenceScored
Developer Ergonomics 28.9 17.9 +11 158
Operational Transparency 18.6 11.3 +7.3 158
Discoverability 66.8 60.4 +6.4 158
Contract Governance 12.8 6.4 +6.4 158
Access Clarity 25.7 22.3 +3.4 158
Contract Quality 18.8 17.5 +1.3 158

A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.

What this cohort publishes
ArtifactThis cohortCatalogDifference
MCP server (any) 34% 16% +18
MCP server (first-party) 22% 7% +15
Agent Skills 0% 0% 0
OAuth scopes 20% 9% +11
Security 82% 88% -6
Arazzo workflows 3% 2% +1
Governance rules 6% 13% -7

mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.

Top by Kin Score
  1. 1 Didomi 77.1
  2. 2 Outbrain 74.6
  3. 3 Taboola 70.3
  4. 4 Scope3 65
  5. 5 MediaMath 63.3
  6. 6 StackAdapt 62.3
  7. 7 AppLike Group 60.5
  8. 8 Google Display & Video 360 59.8
  9. 9 LiveRamp 59.1
  10. 10 MOLOCO 58.9
Top by Agent Readiness
  1. 1 Scope3 66.6
  2. 2 Permutive 58.1
  3. 3 MOLOCO 57
  4. 4 VidMob 54.1
  5. 5 VideoAmp 53.1
  6. 6 NextRoll 52.2
  7. 7 MediaMath 49.3
  8. 8 ezoic 48.2
  9. 9 Bombora 46.4
  10. 10 Yieldmo 45.1
All 158 members of this roster resolve to a scored provider in the catalog.Generated from the catalog build of 25 August 2026, across 26891 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.

Work with this as data

Every tag here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for tags

7 MCP tools reach this
  • find_tagsBrowse and filter every tag in the catalog.
  • get_cohortThis tag as a scored cohort — every provider carrying it, with scores.
  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
  • cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools

Call it yourself

curl for this page
This tag
curl "https://apis.io/api/v1/tags/adtech"
All tags
curl "https://apis.io/api/v1/tags?limit=25"
As a scored cohort
curl "https://apis.io/api/v1/cohorts/tag/adtech"
The distribution (Pro)
curl "https://apis.io/api/v1/cohorts/tag/adtech/stats" \
  -H "X-API-Key: $APIS_IO_KEY"

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