established · 0.6 market domain

AdTech

Score 29.5 / 100 180 providers 15 APIs Search apis.io →
Variants seen in the corpus: Advertising TechnologyAdTech

Providers using this tag (180)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Exemplar 7 Complete, well-documented, and agent-ready
DidomiAdvertisingCCPACMP1 API81.0OutbrainAdvertisingNative AdvertisingOpen WebCTV6 APIs74.3Google AdsAdvertisingCampaign ManagementDigital AdvertisingGoogle2 APIs72.9TaboolaAdvertisingNative AdvertisingDiscoveryPerformance Marketing7 APIs70.4AppsFlyerCompanyMobile AttributionMarketing AnalyticsMobile Measurement78 APIs67.2Scope3CompanyEnterpriseAdvertisingCarbon Emissions4 APIs66.7MediaMathProgrammatic AdvertisingDSPCampaign Management15 APIs66.5
Strong 12 Solid coverage with minor gaps
StackAdaptProgrammatic AdvertisingDigital AdvertisingCampaign Management5 APIs65.8MOLOCOAdvertisingDSPRetail Media11 APIs63.5CriteoAdvertisingAgent SkillsAnalyticsAudiences6 APIs60.7LiveRampData ConnectivityData CollaborationIdentity ResolutionActivation5 APIs60.1AppLike GroupMobile AttributionUser AcquisitionMobile Advertising2 APIs59.9NextRollCompanyAdvertisingMarketing9 APIs59.7Skai (Kenshoo)CompanyCommerceAdvertisingMarketing2 APIs59.7RB2BIdentity ResolutionVisitor IdentificationB2B DataLead Generation4 APIs59.3Google Display & Video 360Campaign ManagementDisplay AdsDV360Programmatic Advertising3 APIs57.7SourcepointPrivacyConsent ManagementConsent Management PlatformCMP14 APIs57.5BidMachineAdvertisingMobile AdvertisingAd Exchange4 APIs56.4The Trade DeskAdvertisingProgrammatic AdvertisingDSP2 APIs55.1
Developing 36 Usable, with meaningful gaps to close
BasisProgrammatic AdvertisingDSPMedia BuyingCampaign Management1 API54.2ezoicCompanyAdvertisingPublisher Monetization2 APIs53.1AdRollAdvertisingDisplay AdvertisingRetargetingMarketing4 APIs52.1Movable InkCompanyMarketingPersonalizationEmail2 APIs51.6SovrnCompanyAdvertisingMonetization26 APIs51.1SmartNewsCompanyConsumerNewsAdvertising1 API51.0MagniteAdvertisingProgrammatic AdvertisingSell-Side PlatformSupply Side Platform4 APIs50.7IAB Tech LabCompanyAdvertisingStandards7 APIs50.2PinofferCompanyMarketing TechnologyE-Commerce3 APIs49.3RevContentNative AdvertisingContent RecommendationAd NetworkPublisher Monetization3 APIs48.6MNTNConnected TVctv-advertisingAdvertisingPerformance Marketing19 APIs48.5InMobiCompanyEnterpriseAdvertising5 APIs48.3VideoAmpMedia MeasurementAdvertisingtv-currency1 API48.3PermutiveCompanyPublishingAdvertising11 APIs47.2OperaCompanyConsumer TechnologyAdvertising4 APIs47.1ShareThisCompanySocial SharingWebsite ToolsAudience Data1 API47.1RemergeCompanyAdvertisingMobile2 APIs46.8Truex MediaCompanyAdvertisingVideo Advertising3 APIs46.8News BreakCompanyAdvertisingNews2 APIs46.4BomboraIntent DataB2B IntentCompany SurgeAccount Based Marketing11 APIs44.6AdMakeAIAdvertisingMarketingGenerative AI3 APIs44.2DisconetworkCompanyCommerce MediaRetail MediaPost-Purchase3 APIs44.1NativoCompanyAdvertisingNative Advertising2 APIs43.5QuantcastAdvertisingProgrammatic AdvertisingDSP3 APIs43.3domobCompanyAdvertisingMobile1 API43.1GumGumAdvertisingContextual AdvertisingBrand Safety6 APIs42.1LiveIntentCompanyAdvertisingIdentity4 APIs42.1ChoozleDigital AdvertisingProgrammatic AdvertisingDSPAdvertising Reporting3 APIs41.9VidMobCreative Intelligencecreative-dataAdvertisingMarketing3 APIs41.4FreeWheel MediaCompanyAdvertisingStreaming TV4 APIs41.3TripleLiftProgrammatic AdvertisingNative AdvertisingAd ExchangeOpenRTB2 APIs40.9SuperscaleCompanyArtificial IntelligenceMarketingAdvertising2 APIs40.4AppLovinAdvertisingMobileApp Monetization11 APIs40.2TeadsCompanyAdvertisingVideo Advertising2 APIs40.2GistCompanyArtificial IntelligenceGenerative AIAdvertising2 APIs39.8VungleCompanyAdvertisingMobileMonetization4 APIs39.7
Thin 35 Limited public surface area
WideOrbitCompanyAdvertisingMedia2 APIs39.1AppNexusCompanyAdvertisingProgrammatic1 API38.8MGIDNative AdvertisingPublishersAdvertisers3 APIs38.8PrizeoutCompanyAdvertisingRewardsGift Cards1 API38.8GroundTruthCompanyMarTechAdvertisingLocation Intelligence4 APIs38.7MadHiveCompanyAdvertisingConnected TV2 APIs38.7AmobeeDigital AdvertisingDSPProgrammaticCampaign Management1 API38.6AdonmoAdvertisingDigital Out Of HomeDigital Signage2 APIs38.2CovaticCompanyAudience IntelligenceData Management Platform2 APIs38.2LoopMeCompanyAdvertisingMobile Advertising2 APIs38.2JeengCompanyAdvertisingPublishingEmail6 APIs37.4PokktCompanyAdvertisingMonetizationMobile6 APIs36.7DocereeAdvertisingHealthcareMarketing3 APIs36.5OpenXAdvertisingProgrammatic AdvertisingAd ExchangeSupply Side Platform5 APIs36.0AdReady (CPXi)CompanyCommerceAdvertising2 APIs35.7EpsilonCompanyMarketingAdvertisingRetail Media3 APIs35.7NaviStoneCompanyMarketingDirect MailAdvertising1 API35.6MadvertiseCompanyAdvertisingMobile3 APIs34.9SimulmediaCompanyAdvertisingTelevisionConnected TV1 API32.0AgentioCompanyAdvertisingCreator Economy1 API31.3AdColonyCompanyAdvertisingMobile Advertising31.2YieldmoAdvertisingProgrammaticNative AdvertisingAd Exchange1 API30.6SojernCompanyTravelHospitalityMarketing30.5OwnLocalCompanyAdvertisingLocal MediaDigital Advertising5 APIs30.4Tremor VideoCompanyMarTechAdvertising5 APIs30.0AudigentCompanyAdvertisingData4 APIs29.7OneScreen AICompanyAdvertisingOut-of-HomeDigital Out Of Home1 API29.3DoubleVerifyAd VerificationAd MeasurementMedia QualityBrand Suitability2 APIs29.0SilveredgeCompanyAdvertisingContextual Intelligence1 API28.8FlyteDeskCompanyAdvertisingMediaCampus Media1 API28.6Lotame SolutionsCompanyData Management PlatformIdentityAdvertising2 APIs28.5ZemantaCompanyAdvertisingNative AdvertisingProgrammatic1 API28.4TheMonetizrCompanyAdvertisingGamingIn-Game Advertising1 API28.3Integral Ad ScienceAdvertisingAd VerificationAd MeasurementBrand Safety1 API28.0PubMaticAdvertisingProgrammatic AdvertisingSupply Side Platform1 API27.1
Emerging 27 Early or largely undocumented
Cosmose AIRetail Intelligenceoffline-analyticsLocation Intelligence2 APIs24.54.screenCompanyAdvertisingAutomotive1 API24.1Adelphic Mobile *CompanyEnterpriseAdvertising23.9Liquid MCompanyAdvertisingDSP2 APIs22.8SinclairBroadcastingTelevisionLocal NewsSports Media2 APIs22.7TvscientificCompanyAdvertisingConnected TVCTV1 API22.3Peer39CompanyContextual AdvertisingBrand Safety1 API22.2PixisCompanyEnterpriseAdvertisingMarketing21.9Minute MediaCompanyMediaSportsAdvertising2 APIs21.7ZefrCompanyBrand SafetyBrand Suitability21.4NickelyticsCompanyAdvertisingOOHDigital Out Of Home1 API20.5FireflyCompanyAdvertisingDigital Out Of HomeMobility19.8AdMagica AICompanyAdvertisingMarketingArtificial Intelligence19.5AnonymCompanyAdvertisingPrivacy18.7App OnboardCompanyAdvertisingArtificial Intelligence18.0TVbeatCompanyAdvertisingTelevision17.5Horizon MediaAdvertisingMedia AgencyMedia PlanningMedia Buying16.6ViralGainsCompanyAdvertisingZero-Party Data16.3Spot RunnerCompanyAdvertisingConnected TV14.3TapAdCompanyAdvertisingIdentity2 APIs14.1TNL MediageneCompanyMediaPublishingAdvertising1 API14.1AdscannerCompanyAdvertisingTelevision13.7Newton ResearchCompanyAi MlMarketing AnalyticsMarTech13.0ViroolCompanyAdvertisingVideo AdvertisingVideo12.6QsicCompanyRetail MediaIn-Store AudioAdvertising11.5AdStage.ioCompanyAdvertisingMarketing1 API11.2SemasioCompanyAdvertisingMarketing11.0
Minimal 59 Almost no public developer surface
App-CMCompanyAdvertisingVideo Advertising10.4TargetspotCompanyAdvertisingDigital Audio10.4AudiomobAdvertisingAudioGamingMonetization9.9SureWavesCompanyMediaAdvertisingBroadcast9.8ClicktivatedCompanyVideoInteractive VideoShoppable Video9.5MightyHiveCompanyAdvertisingMarketingMedia9.2SupponorCompanyEnterpriseAdvertising8.5AudacyAudioRadioPodcastsStreaming8.4coohuaCompanyAdvertisingMobile7.3PimentoCompanyAi MlAdvertisingCreative7.1MediaspectrumCompanyAdvertisingPublishingContent Management6.8451 DegreesCompanyArtificial IntelligenceBrand Safety5.7mth SenseCompanyAdvertisingProgrammatic Advertising5.6QuantumCompanyAdvertisingMarketing5.4ADstrucCompanyAdvertisingOut-of-HomeOOH4.7Massive DynamicCompanyAdvertisingArtificial Intelligence4.6Double ClickCompanyAdvertisingMarketing4.4AA AudienceCompanyAdvertisingDataMachine Learning4.0DownstreamCompanyAmazon AdvertisingRetail MediaE-Commerce3.7TubeMogulCompanyMarketingAdvertisingVideo Advertising3.7Advolve.AICompanyArtificial IntelligenceAdvertisingMarketing3.6Jump Ramp GamesCompanyMobile GamesCasual GamingRewards3.4LaunchbitCompanyAdvertisingEmail Marketing3.4Murmur Technologies INCCompanyAdvertisingOut-of-Home Advertising3.4TelariaCompanyAdvertisingVideo Advertising3.4TVTYCompanyAdvertisingMarketing3.4AugurCompanyAttributionCross-Device3.3OneSpotCompanyContent MarketingMarketing Technology3.3AirnowCompanyMobile AppApp Intelligence3.0AdphorusCompanyAdvertisingTravel2.5DataxuCompanyAdvertisingProgrammatic Advertising2.5StrikeAdCompanyAdvertisingMobile2.524/7 Real MediaCompanyMarketingAdvertising0.04CCompanyDefunctAcquiredAdvertising0.04InfoCompanyAdvertisingMobile Advertising0.0Ad InfuseCompanyAdvertisingMobileMobile Advertising0.0Adap.tvCompanyAdvertisingVideo Advertising0.0AdKnowledgeCompanyConsumerAdvertisingMarketing0.0adludioCompanyAdvertisingMobile Advertising0.0AdMeldCompanyAdvertisingSupply Side Platform0.0AuditudeCompanyAdvertisingVideoVideo Advertising0.0BlueKaiCompanyData Management PlatformDMPAudience Data0.0Boost MediaCompanyAdvertisingMarketingCreative Optimization0.0BrainientCompanyAdvertisingVideo Advertising0.0BuysightCompanyAdvertisingRetargeting0.0CampanjaCompanyAdvertisingSearch Advertising0.0DapperCompanyAdvertisingWeb Scraping0.0JelliCompanyAdvertisingProgrammatic Advertising0.0Julu MobileCompanyMobileAdvertising0.0JumptapCompanyMobileAdvertising0.0KanoodleCompanyAdvertisingContextual Advertising0.0LeanMarketCompanyAdvertisingMobile Advertising0.0MaxPointCompanyMarketingAdvertising0.0MediaSpikeCompanyAdvertisingGaming0.0MetamarketsCompanyAdvertisingAnalytics1 API0.0Millennial MediaCompanyAdvertisingMobile Advertising0.0MoPubCompanyMobileAdvertising0.0MporiumCompanyAdvertisingMarketing0.0TapsenseCompanyMobile AdvertisingReal-Time Bidding0.0
Unrated 4 Not yet scored
AtmosplayCompanyAdvertisingMobileBrightRollCompanyAdvertisingVideo AdvertisingDrawbridgeCompanyEnterpriseAdvertisingIdentityTapCommerce (Twitter)CompanyCommerceAdvertising

APIs with this tag (15)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Strong 3 Solid coverage with minor gaps
LiveRamp Data Marketplace Buyer APIAPI enabling platforms to host third-party segments from the LiveRamp Data Marketplace and access detailed ...60.1adjoe SSP Revenue APIPublisher-facing reporting API returning daily aggregated Playtime revenue, eCPM, offerwall shows, SDK boot...59.9adjoe User Ad Data Report APIPer-user ad data report download for Playtime publishers. A single GET /v3/ssp-api/user-ad-data-report/sdk/...59.9
Developing 5 Usable, with meaningful gaps to close
Remerge Reporting APIJSON reporting API that lets Remerge advertisers pull daily (or hourly) campaign performance for their acti...46.8AdMakeAI Agent SkillPublished SKILL.md that teaches an agent tool selection from natural-language intent, credit mechanics, pag...44.2AdMakeAI MCP ServerHosted, stateless streamable-HTTP MCP server exposing 65 tools across account, projects, uploads, ad image ...44.2AdMakeAI REST APIRPC-style JSON REST API with dot-named tRPC procedure paths (e.g. adGeneration.create) covering ad image an...44.2LiveIntent Programmatic Bidding APILiveIntent's exchange-side real-time bidding integration for demand-side platforms. It implements a subset ...42.1
Thin 5 Limited public surface area
Digital Platform APIRESTful JSON API for the AppNexus/Xandr programmatic advertising platform - manage advertisers, campaigns, ...38.8Audigent Platform APIAuthenticated platform API behind the Audigent admin console. The host is live (gunicorn/Django) but every ...29.7Hadron Analytics APIAnalytics collection endpoint for the hadronAnalyticsAdapter Prebid.js analytics adapter. Receives auction ...29.7Hadron ID APIPublic, anonymous identity-resolution endpoint that returns Audigent's cookieless Hadron ID (plus hadronIdv...29.7Hadron Real-Time Data (RTD) APISegment and real-time-data endpoint returning an OpenRTB ortb2 fragment used to enrich a Prebid auction wit...29.7
Emerging 2 Early or largely undocumented
Peer39 External APIThe Peer39 External API manages Custom Categories — contextual targeting and brand-safety lists of keywords...22.2Ad2iction Prebid Bid EndpointThe header-bidding demand endpoint operated by Ad2iction, TNL Mediagene's ad-technology subsidiary (acquire...14.1

Score breakdown

Frequency
62.8
log-scaled weighted occurrences
Breadth
4.7
spread across providers
Quality lift
32.9
mean composite of providers using it
Cohesion
40.6
strength of nearest seed neighbor

Where this tag sits

180 providers carry this tag directly, and 201 counting the 11 narrower tags below — 21 more to reach.

Advertising broader Connected TV 27 providers Header Bidding 13 providers Mobile Advertising 16 providers OpenRTB 14 providers Real-Time Bidding 12 providers Supply Side Platform 12 providers Video Advertising 22 providers Programmatic Advertising 44 providers Programmatic 37 providers Ad Exchange 7 providers Ad Verification 3 providers

Related tags

Advertising 153 co-occurrences Programmatic Advertising 37 co-occurrences Programmatic 32 co-occurrences DSP 25 co-occurrences Connected TV 23 co-occurrences Video Advertising 21 co-occurrences Marketing 74 co-occurrences CTV 19 co-occurrences

Where this tag comes from

Provider tag180
Api tag15

Cohort brief

Auto-generated

The 149 providers in the APIs.io catalog tagged AdTech, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.

Providers
149
all scored
Mean Kin Score
31.4
+8.5 vs catalog 22.9
Mean Agent Readiness
19.8
+7.9 vs catalog 11.9
Spread
0–81
median 31.3 · σ 19.7
How the 149 split by band
Exemplar 7Strong 12Developing 36Thin 35Emerging 26Minimal 33
Facet averages, against the whole catalog
FacetThis cohortCatalogDifferenceScored
Developer Ergonomics 36.4 23.2 +13.2 149
Operational Transparency 23 13.7 +9.3 149
Access Clarity 32.8 26.5 +6.3 149
Discoverability 63.9 58.1 +5.8 149
Contract Governance 11.5 6.3 +5.2 149
Contract Quality 21 17.6 +3.4 149

A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.

What this cohort publishes
ArtifactThis cohortCatalogDifference
MCP server (any) 27% 14% +13
MCP server (first-party) 27% 12% +15
Agent Skills 0% 0% 0
OAuth scopes 26% 11% +15
Security 97% 98% -1
Arazzo workflows 3% 2% +1
Governance rules 7% 14% -7

mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.

Top by Kin Score
  1. 1 Didomi 81
  2. 2 Outbrain 74.3
  3. 3 Google Ads 72.9
  4. 4 Taboola 70.4
  5. 5 AppsFlyer 67.2
  6. 6 Scope3 66.7
  7. 7 MediaMath 66.5
  8. 8 StackAdapt 65.8
  9. 9 MOLOCO 63.5
  10. 10 Criteo 60.7
Top by Agent Readiness
  1. 1 Scope3 65.8
  2. 2 AppLike Group 59.5
  3. 3 MOLOCO 57
  4. 4 VidMob 54.1
  5. 5 Truex Media 53.2
  6. 6 NextRoll 52.2
  7. 7 ezoic 51.3
  8. 8 VideoAmp 50.9
  9. 9 Permutive 50.2
  10. 10 MediaMath 48
All 180 members of this roster resolve to a scored provider in the catalog.Generated from the catalog build of 5 October 2026, across 29093 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.

Work with this as data

Every tag here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for tags

7 MCP tools reach this
  • find_tagsBrowse and filter every tag in the catalog.
  • get_cohortThis tag as a scored cohort — every provider carrying it, with scores.
  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
  • cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools →

Call it yourself

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This tag 
curl "https://apis.io/api/v1/tags/adtech"
All tags 
curl "https://apis.io/api/v1/tags?limit=25"
As a scored cohort 
curl "https://apis.io/api/v1/cohorts/tag/adtech"
The distribution (Pro) 
curl "https://apis.io/api/v1/cohorts/tag/adtech/stats" \
  -H "X-API-Key: $APIS_IO_KEY"

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