established · -1.9 market domain

AdTech

Score 27.7 / 100 180 providers 15 APIs Search apis.io →
Variants seen in the corpus: Advertising TechnologyAdTech

Providers using this tag (180)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Exemplar 6 Complete, well-documented, and agent-ready
DidomiAdvertisingCCPACMP1 API80.0OutbrainAdvertisingNative AdvertisingOpen WebCTV6 APIs74.9Google AdsAdvertisingCampaign ManagementDigital AdvertisingGoogle2 APIs71.9TaboolaAdvertisingNative AdvertisingDiscoveryPerformance Marketing7 APIs71.0AppsFlyerCompanyMobile AttributionMarketing AnalyticsMobile Measurement39 APIs69.2Scope3CompanyEnterpriseAdvertisingCarbon Emissions4 APIs66.8
Strong 12 Solid coverage with minor gaps
StackAdaptProgrammatic AdvertisingDigital AdvertisingCampaign Management5 APIs64.3MOLOCOAdvertisingDSPRetail Media6 APIs64.1RB2BIdentity ResolutionVisitor IdentificationB2B DataLead Generation4 APIs60.8Skai (Kenshoo)CompanyCommerceAdvertisingMarketing1 API60.3AppLike GroupMobile AttributionUser AcquisitionMobile Advertising2 APIs59.9NextRollCompanyAdvertisingMarketing9 APIs59.7CriteoAdvertisingAgent SkillsAnalyticsAudiences3 APIs59.2LiveRampData ConnectivityData CollaborationIdentity ResolutionActivation3 APIs59.1SourcepointPrivacyConsent ManagementConsent Management PlatformCMP7 APIs57.6BidMachineAdvertisingMobile AdvertisingAd Exchange4 APIs56.4Google Display & Video 360Campaign ManagementDisplay AdsDV360Programmatic Advertising3 APIs56.2The Trade DeskAdvertisingProgrammatic AdvertisingDSP2 APIs55.1
Developing 37 Usable, with meaningful gaps to close
SovrnCompanyAdvertisingMonetization26 APIs51.2VideoAmpMedia MeasurementAdvertisingtv-currency1 API48.4InMobiCompanyEnterpriseAdvertising5 APIs48.3domobCompanyAdvertisingMobile1 API43.2GumGumAdvertisingContextual AdvertisingBrand Safety6 APIs42.2FreeWheel MediaCompanyAdvertisingStreaming TV4 APIs41.9TeadsCompanyAdvertisingVideo Advertising2 APIs39.9AppNexusCompanyAdvertisingProgrammatic1 API39.4ezoicCompanyAdvertisingPublisher Monetization2 APIs53.1BasisProgrammatic AdvertisingDSPMedia BuyingCampaign Management1 API52.7AdRollAdvertisingDisplay AdvertisingRetargetingMarketing4 APIs52.2Movable InkCompanyMarketingPersonalizationEmail2 APIs51.6MagniteAdvertisingProgrammatic AdvertisingSell-Side PlatformSupply Side Platform4 APIs51.3SmartNewsCompanyConsumerNewsAdvertising1 API51.0IAB Tech LabCompanyAdvertisingStandards4 APIs50.8PinofferCompanyMarketing TechnologyE-Commerce3 APIs49.3MNTNConnected TVctv-advertisingAdvertisingPerformance Marketing19 APIs48.6AmobeeDigital AdvertisingDSPProgrammaticCampaign Management1 API48.1PermutiveCompanyPublishingAdvertising6 APIs47.3OperaCompanyConsumer TechnologyAdvertising4 APIs47.2ShareThisCompanySocial SharingWebsite ToolsAudience Data1 API47.2Truex MediaCompanyAdvertisingVideo Advertising3 APIs46.9RemergeCompanyAdvertisingMobile2 APIs46.8News BreakCompanyAdvertisingNews2 APIs46.5BomboraIntent DataB2B IntentCompany SurgeAccount Based Marketing6 APIs44.7DisconetworkCompanyCommerce MediaRetail MediaPost-Purchase3 APIs44.2RevContentNative AdvertisingContent RecommendationAd NetworkPublisher Monetization3 APIs44.0AdMakeAIAdvertisingMarketingGenerative AI3 APIs43.8NativoCompanyAdvertisingNative Advertising2 APIs43.6QuantcastAdvertisingProgrammatic AdvertisingDSP3 APIs43.4ChoozleDigital AdvertisingProgrammatic AdvertisingDSPAdvertising Reporting3 APIs41.9LiveIntentCompanyAdvertisingIdentity2 APIs41.6VidMobCreative Intelligencecreative-dataAdvertisingMarketing3 APIs41.5SuperscaleCompanyArtificial IntelligenceMarketingAdvertising2 APIs40.0VungleCompanyAdvertisingMobileMonetization4 APIs39.8GistCompanyArtificial IntelligenceGenerative AIAdvertising2 APIs39.5TripleLiftProgrammatic AdvertisingNative AdvertisingAd ExchangeOpenRTB2 APIs39.4
Thin 34 Limited public surface area
MadHiveCompanyAdvertisingConnected TV2 APIs39.2CovaticCompanyAudience IntelligenceData Management Platform2 APIs38.2EpsilonCompanyMarketingAdvertisingRetail Media3 APIs35.7WideOrbitCompanyAdvertisingMedia2 APIs39.2PrizeoutCompanyAdvertisingRewardsGift Cards1 API38.8AppLovinAdvertisingMobileApp Monetization11 APIs38.7GroundTruthCompanyMarTechAdvertisingLocation Intelligence3 APIs38.7AdonmoAdvertisingDigital Out Of HomeDigital Signage1 API38.3LoopMeCompanyAdvertisingMobile Advertising2 APIs38.3JeengCompanyAdvertisingPublishingEmail6 APIs37.4MGIDNative AdvertisingPublishersAdvertisers3 APIs37.3PokktCompanyAdvertisingMonetizationMobile6 APIs36.8DocereeAdvertisingHealthcareMarketing3 APIs36.6AdReady (CPXi)CompanyCommerceAdvertising1 API36.3OpenXAdvertisingProgrammatic AdvertisingAd ExchangeSupply Side Platform5 APIs36.1NaviStoneCompanyMarketingDirect MailAdvertising1 API35.7MadvertiseCompanyAdvertisingMobile3 APIs35.0OneScreen AICompanyAdvertisingOut-of-HomeDigital Out Of Home1 API31.4AdColonyCompanyAdvertisingMobile Advertising31.3AgentioCompanyAdvertisingCreator Economy1 API31.3SojernCompanyTravelHospitalityMarketing30.6DoubleVerifyAd VerificationAd MeasurementMedia QualityBrand Suitability2 APIs30.4OwnLocalCompanyAdvertisingLocal MediaDigital Advertising5 APIs30.4SimulmediaCompanyAdvertisingTelevisionConnected TV1 API30.4Tremor VideoCompanyMarTechAdvertising5 APIs30.0AudigentCompanyAdvertisingData4 APIs29.8YieldmoAdvertisingProgrammaticNative AdvertisingAd Exchange1 API29.1SilveredgeCompanyAdvertisingContextual Intelligence1 API28.9TheMonetizrCompanyAdvertisingGamingIn-Game Advertising1 API28.9FlyteDeskCompanyAdvertisingMediaCampus Media1 API28.6Lotame SolutionsCompanyData Management PlatformIdentityAdvertising2 APIs28.6ZemantaCompanyAdvertisingNative AdvertisingProgrammatic1 API28.5Integral Ad ScienceAdvertisingAd VerificationAd MeasurementBrand Safety1 API28.1PubMaticAdvertisingProgrammatic AdvertisingSupply Side Platform1 API27.2
Emerging 29 Early or largely undocumented
AnonymCompanyAdvertisingPrivacy18.8TVbeatCompanyAdvertisingTelevision17.6ViralGainsCompanyAdvertisingZero-Party Data16.4Spot RunnerCompanyAdvertisingConnected TV14.4DanAdsPublisher ToolsAdvertiser ToolsAd Operations11.4Cosmose AIRetail Intelligenceoffline-analyticsLocation Intelligence2 APIs24.6Adelphic Mobile *CompanyEnterpriseAdvertising24.34.screenCompanyAdvertisingAutomotive1 API24.2TvscientificCompanyAdvertisingConnected TVCTV1 API23.7Liquid MCompanyAdvertisingDSP2 APIs23.4SinclairBroadcastingTelevisionLocal NewsSports Media2 APIs22.8Peer39CompanyContextual AdvertisingBrand Safety1 API22.3Minute MediaCompanyMediaSportsAdvertising2 APIs21.8PixisCompanyEnterpriseAdvertisingMarketing21.6ZefrCompanyBrand SafetyBrand Suitability21.4NickelyticsCompanyAdvertisingOut-of-HomeDigital Out Of Home1 API20.6FireflyCompanyAdvertisingDigital Out Of HomeMobility19.9AdMagica AICompanyAdvertisingMarketingArtificial Intelligence19.6App OnboardCompanyAdvertisingArtificial Intelligence18.1Horizon MediaAdvertisingMedia AgencyMedia PlanningMedia Buying16.7TapAdCompanyAdvertisingIdentity2 APIs14.2TNL MediageneCompanyMediaPublishingAdvertising1 API14.1AdscannerCompanyAdvertisingTelevision13.8ViroolCompanyAdvertisingVideo AdvertisingVideo13.1Newton ResearchCompanyArtificial IntelligenceMarketing AnalyticsMarTech12.8QsicCompanyRetail MediaIn-Store AudioAdvertising11.6AdStage.ioCompanyAdvertisingMarketing1 API11.3SemasioCompanyAdvertisingMarketing11.1App-CMCompanyAdvertisingVideo Advertising11.0
Minimal 58 Almost no public developer surface
TargetspotCompanyAdvertisingDigital Audio10.5SureWavesCompanyMediaAdvertisingBroadcast9.9SupponorCompanyEnterpriseAdvertising8.6QuantumCompanyAdvertisingMarketing5.5Double ClickCompanyAdvertisingMarketing4.5AA AudienceCompanyAdvertisingDataMachine Learning4.1Murmur Technologies INCCompanyAdvertisingOut-of-Home Advertising3.4OneSpotCompanyContent MarketingMarketing Technology3.4TVTYCompanyAdvertisingMarketing3.4DataxuCompanyAdvertisingProgrammatic Advertising2.6StrikeAdCompanyAdvertisingMobile2.624/7 Real MediaCompanyMarketingAdvertising0.04CCompanyDefunctAcquiredAdvertising0.0Ad InfuseCompanyAdvertisingMobileMobile Advertising0.0AuditudeCompanyAdvertisingVideoVideo Advertising0.0BrainientCompanyAdvertisingVideo Advertising0.0BuysightCompanyAdvertisingRetargeting0.0JelliCompanyAdvertisingProgrammatic Advertising0.0LeanMarketCompanyAdvertisingMobile Advertising0.0MediaSpikeCompanyAdvertisingGaming0.0Millennial MediaCompanyAdvertisingMobile Advertising0.0AudiomobAdvertisingAudioGamingMonetization9.9ClicktivatedCompanyVideoInteractive VideoShoppable Video9.5MightyHiveCompanyAdvertisingMarketingMedia9.2PimentoCompanyArtificial IntelligenceAdvertisingCreative8.6AudacyAudioRadioPodcastsStreaming8.5coohuaCompanyAdvertisingMobile7.4MediaspectrumCompanyAdvertisingPublishingContent Management6.8451 DegreesCompanyArtificial IntelligenceBrand Safety5.7mth SenseCompanyAdvertisingProgrammatic Advertising5.7ADstrucCompanyAdvertisingOut-of-Home4.8Massive DynamicCompanyAdvertisingArtificial Intelligence4.7DownstreamCompanyAmazon AdvertisingRetail MediaE-Commerce3.8TubeMogulCompanyMarketingAdvertisingVideo Advertising3.8Advolve.AICompanyArtificial IntelligenceAdvertisingMarketing3.7AirnowCompanyMobile AppApp Intelligence3.6AugurCompanyAttributionCross-Device3.4Jump Ramp GamesCompanyMobile GamesCasual GamingRewards3.4LaunchbitCompanyAdvertisingEmail Marketing3.4TelariaCompanyAdvertisingVideo Advertising3.4AdphorusCompanyAdvertisingTravel2.64InfoCompanyAdvertisingMobile Advertising0.0Adap.tvCompanyAdvertisingVideo Advertising0.0AdKnowledgeCompanyConsumerAdvertisingMarketing0.0adludioCompanyAdvertisingMobile Advertising0.0AdMeldCompanyAdvertisingSupply Side Platform0.0BlueKaiCompanyData Management PlatformDMPAudience Data0.0Boost MediaCompanyAdvertisingMarketingCreative Optimization0.0CampanjaCompanyAdvertisingSearch Advertising0.0DapperCompanyAdvertisingWeb Scraping0.0Julu MobileCompanyMobileAdvertising0.0JumptapCompanyMobileAdvertising0.0KanoodleCompanyAdvertisingContextual Advertising0.0MaxPointCompanyMarketingAdvertising0.0MetamarketsCompanyAdvertisingAnalytics1 API0.0MoPubCompanyMobileAdvertising0.0MporiumCompanyAdvertisingMarketing0.0TapsenseCompanyMobile AdvertisingReal-Time Bidding0.0
Unrated 4 Not yet scored
AtmosplayCompanyAdvertisingMobileTapCommerce (Twitter)CompanyCommerceAdvertisingBrightRollCompanyAdvertisingVideo AdvertisingDrawbridgeCompanyEnterpriseAdvertisingIdentity

APIs with this tag (15)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Strong 3 Solid coverage with minor gaps
adjoe SSP Revenue APIPublisher-facing reporting API returning daily aggregated Playtime revenue, eCPM, offerwall shows, SDK boot...59.9adjoe User Ad Data Report APIPer-user ad data report download for Playtime publishers. A single GET /v3/ssp-api/user-ad-data-report/sdk/...59.9LiveRamp Data Marketplace Buyer APIAPI enabling platforms to host third-party segments from the LiveRamp Data Marketplace and access detailed ...59.1
Developing 6 Usable, with meaningful gaps to close
Remerge Reporting APIJSON reporting API that lets Remerge advertisers pull daily (or hourly) campaign performance for their acti...46.8AdMakeAI Agent SkillPublished SKILL.md that teaches an agent tool selection from natural-language intent, credit mechanics, pag...43.8AdMakeAI MCP ServerHosted, stateless streamable-HTTP MCP server exposing 65 tools across account, projects, uploads, ad image ...43.8AdMakeAI REST APIRPC-style JSON REST API with dot-named tRPC procedure paths (e.g. adGeneration.create) covering ad image an...43.8LiveIntent Programmatic Bidding APILiveIntent's exchange-side real-time bidding integration for demand-side platforms. It implements a subset ...41.6Digital Platform APIRESTful JSON API for the AppNexus/Xandr programmatic advertising platform - manage advertisers, campaigns, ...39.4
Thin 4 Limited public surface area
Audigent Platform APIAuthenticated platform API behind the Audigent admin console. The host is live (gunicorn/Django) but every ...29.8Hadron Analytics APIAnalytics collection endpoint for the hadronAnalyticsAdapter Prebid.js analytics adapter. Receives auction ...29.8Hadron ID APIPublic, anonymous identity-resolution endpoint that returns Audigent's cookieless Hadron ID (plus hadronIdv...29.8Hadron Real-Time Data (RTD) APISegment and real-time-data endpoint returning an OpenRTB ortb2 fragment used to enrich a Prebid auction wit...29.8
Emerging 2 Early or largely undocumented
Peer39 External APIThe Peer39 External API manages Custom Categories — contextual targeting and brand-safety lists of keywords...22.3Ad2iction Prebid Bid EndpointThe header-bidding demand endpoint operated by Ad2iction, TNL Mediagene's ad-technology subsidiary (acquire...14.1

Score breakdown

Frequency
61.8
log-scaled weighted occurrences
Breadth
4.0
spread across providers
Quality lift
27.8
mean composite of providers using it
Cohesion
37.6
strength of nearest seed neighbor

Where this tag sits

180 providers carry this tag directly, and 204 counting the 12 narrower tags below — 24 more to reach.

Advertising broader Connected TV 27 providers Header Bidding 13 providers Mobile Advertising 16 providers OpenRTB 14 providers Real-Time Bidding 13 providers Supply Side Platform 13 providers Video Advertising 22 providers DSP 30 providers Programmatic Advertising 43 providers Programmatic 38 providers Ad Exchange 7 providers Ad Verification 3 providers

Related tags

Advertising 153 co-occurrences Programmatic Advertising 36 co-occurrences Programmatic 32 co-occurrences DSP 24 co-occurrences Connected TV 23 co-occurrences Video Advertising 21 co-occurrences Marketing 74 co-occurrences CTV 19 co-occurrences

Where this tag comes from

Provider tag181
Api tag15

Markets provisional

Kin Score markets whose measured providers carry this tag. Share is the fraction of the market's measured providers that carry it — it describes the market, not this tag.

MarketShare of the market's providers
Adtech and Privacy76%
TAG-Certified Ad Fraud and Brand Safety51%

Cohort brief

Auto-generated

The 149 providers in the APIs.io catalog tagged AdTech, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.

Providers
149
of 180 in the catalog
Mean Kin Score
31.2
+9.0 vs catalog 22.2
Mean Agent Readiness
19.6
+7.6 vs catalog 12
Spread
0–80
median 31.3 · σ 19.5
How the 149 split by band
Exemplar 6Strong 12Developing 37Thin 34Emerging 28Minimal 32
Facet averages, against the whole catalog
FacetThis cohortCatalogDifferenceScored
Developer Ergonomics 36 23.2 +12.8 149
Operational Transparency 23.2 13 +10.2 149
Access Clarity 32.1 23.9 +8.2 149
Discoverability 64.2 57.9 +6.3 149
Contract Governance 11.4 6.5 +4.9 149
Contract Quality 20.6 17.2 +3.4 149

A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.

What this cohort publishes
ArtifactThis cohortCatalogDifference
MCP server (any) 26% 13% +13
MCP server (first-party) 26% 12% +14
Agent Skills 0% 0% 0
OAuth scopes 25% 11% +14
Security 97% 98% -1
Arazzo workflows 3% 2% +1
Governance rules 7% 16% -9

mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.

Top by Kin Score
  1. 1 Didomi 80
  2. 2 Outbrain 74.9
  3. 3 Google Ads 71.9
  4. 4 Taboola 71
  5. 5 AppsFlyer 69.2
  6. 6 Scope3 66.8
  7. 7 StackAdapt 64.3
  8. 8 MOLOCO 64.1
  9. 9 RB2B 60.8
  10. 10 Skai (Kenshoo) 60.3
Top by Agent Readiness
  1. 1 Scope3 64.3
  2. 2 AppLike Group 60.4
  3. 3 VidMob 55.1
  4. 4 MOLOCO 54.9
  5. 5 Truex Media 53.2
  6. 6 NextRoll 52.2
  7. 7 Permutive 51.3
  8. 8 VideoAmp 50.9
  9. 9 ezoic 50.5
  10. 10 StackAdapt 47.7
All 180 members of this roster resolve to a provider in the catalog; 149 carry a score (83%). The figures above describe the scored members only.
Coverage caveat. 132 of 149 scored members had under half their catalog-attributable points satisfied at all (catalog_earned / catalog_max < 0.5). They are INCLUDED in the mean above. A large share here means the cohort mean is partly a measurement of how far our enrichment reached, not only of how these providers publish.Generated from the catalog build of 24 October 2026, across 31984 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.

Work with this as data

Every tag here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for tags

7 MCP tools reach this
  • find_tagsBrowse and filter every tag in the catalog.
  • get_cohortThis tag as a scored cohort — every provider carrying it, with scores.
  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
  • cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools →

Call it yourself

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This tag 
curl "https://apis.io/api/v1/tags/adtech"
All tags 
curl "https://apis.io/api/v1/tags?limit=25"
As a scored cohort 
curl "https://apis.io/api/v1/cohorts/tag/adtech"
The distribution (Pro) 
curl "https://apis.io/api/v1/cohorts/tag/adtech/stats" \
  -H "X-API-Key: $APIS_IO_KEY"

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