AppLovin

AppLovin is a marketing platform that helps businesses reach, monetize, and grow their global audiences through mobile advertising, mediation, and analytics. The company operates platforms including AppDiscovery (Axon) for performance-based user acquisition, MAX for in-app bidding mediation, Adjust for mobile measurement, and Wurl for connected TV. AppLovin provides SDKs and REST APIs that allow app developers and advertisers to integrate ad serving, monetization, campaign management, conversion tracking, and reporting capabilities into their applications.

AppLovin publishes 11 APIs on the APIs.io network, including Ad Units API, Asset Reporting API, Assets API, and 8 more. Tagged areas include Advertising, Mobile, AdTech, App Monetization, and Mediation.

The AppLovin catalog on APIs.io includes 1 event-driven AsyncAPI specification, 1 JSON-LD context, and 2 Spectral governance rulesets.

AppLovin’s developer surface includes authentication, documentation, support, engineering blog, code examples, tooling, changelog, and 50 more developer resources.

🌐 Visit website 📡 Source on GitHub

40.6/100 developing ▬ flat Agent 37/100 agent ready saas Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0

11 APIs

Advertising Mobile AdTech App Monetization Mediation User Acquisition Marketing Technology Conversion Tracking

Kin Score

Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0

Composite quality — 40.6/100 · developing

Contract Quality 7.9 / 23

Developer Ergonomics 6.9 / 18

Access Clarity 1.4 / 18

Operational Transparency 5.5 / 12

Contract Governance 3.6 / 11

Discoverability 7.3 / 9

Create-or-Update Ergonomics 5.0 / 10

Agent readiness — 37/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 9 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 5 / 5

Well-Known Catalog 4 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/applovin: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 11

Individual APIs this provider publishes, each with its own machine-readable definition.

AppLovin Ad Units API

Ad unit lifecycle and configuration

AppLovin Asset Reporting API

Creative-level performance reporting

AppLovin Assets API

Creative asset upload and listing

AppLovin Campaigns API

Campaign create / update / list operations

AppLovin Conversion Events API

Server-to-server conversion event ingestion

AppLovin Creative Sets API

Creative set lifecycle operations

AppLovin Experiments API

Ad unit A/B experiment management

AppLovin Growth Reporting API

Campaign performance reporting for advertisers and publishers

AppLovin Revenue Reporting API

Mediation revenue and user-level reporting

AppLovin Test Devices API

Test device management

AppLovin Waterfalls API

Per-segment waterfall management

POSTMAN

Pricing Plans 1

Published pricing tiers and plan structures.

Applovin Plans Pricing

0 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Applovin Rate Limits

2 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Applovin Finops

FINOPS

Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Applovin Webhooks

ASYNCAPI

Semantic Vocabularies 1

JSON-LD contexts and semantic vocabularies used across these APIs.

Applovin Context

50 classes · 10 properties

JSON-LD

Spectral Rules 2

Spectral governance rulesets for linting and validating these APIs.

AppLovin API Rules

5 rules · 4 warnings 1 info

SPECTRAL

AppLovin API Rules

28 rules · 11 errors 15 warnings 2 info

SPECTRAL

JSON Schema 4

Standalone JSON Schema definitions for this provider's data models.

AppLovin MAX Ad Unit

TLSv1.3 · HSTS · DMARC

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Applovin Agentic Access

30 operations · 14 acting

AGENTIC

Resources

Get Started 4

Portal, sign-up, and the first successful call

Developer portal (developers.applovin.com redirects here)

DeveloperPortal

MAX SDK test mode (no API sandbox)

Sandbox

SignUp

SignUp

GettingStarted

GettingStarted

Documentation 6

Reference material describing how the API behaves

Documentation

Documentation

AppLovin Campaign Schema

JSONSchema

AppLovin Creative Set Schema

JSONSchema

AppLovin Ad Unit Schema

JSONSchema

AppLovin Conversion Event Schema

JSONSchema

APIReference

APIReference

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

AgenticAccess

Candidate MCP tool surface (no server published)

X-MCPServerCandidate

AppLovin llms.txt (generated)

LLMsTxt

AppLovin agent skills

AgentSkill

Design & Contract 10

Pagination, idempotency, versioning, errors, and events

AppLovin Spectral Ruleset

SpectralRules

AppLovin JSON-LD Context

JSONLD

AppLovin Domain Vocabulary

Vocabulary

AppLovin standards conformance

Conformance

AppLovin error catalog

ErrorCatalog

AppLovin API lifecycle

Lifecycle

AppLovin API conventions

Conventions

Conversion API dedupe_id deduplication contract

Idempotency

AppLovin entity-relationship model

DataModel

AppLovin server-to-server postback catalog

Webhooks

Scroll for all 10

Build 21

SDKs, sample code, and the tooling you integrate with

PostmanWorkspace

PostmanWorkspace

GitHubOrganization

GitHubOrganization

MAX Android SDK

SDKs

MAX iOS SDK

SDKs

MAX Swift Package

SDKs

MAX Unity Plugin

SDKs

MAX React Native Plugin

SDKs

MAX Flutter Plugin

SDKs

MAX Cordova Plugin

SDKs

MAX Unreal Plugin

SDKs

MAX Defold Plugin

SDKs

MAX Godot Plugin

SDKs

MAX Adobe AIR Plugin

SDKs

MAX Ad Review Android SDK

SDKs

MAX Ad Review iOS SDK

SDKs

MAX Unity Demo App

CodeExamples

AppLovin CocoaPods Specs Repository

Tools

Homebrew Mobile Tools Tap

Tools

AppLovin SDK + package inventory

Packages

AppLovin first-party SDK inventory

SDKs

AppLovin Postman workspace (API Evangelist)

Postman

Scroll for all 21

Access & Security 2

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Authentication

Authentication

Operate 3

Status, limits, changes, and where to get help

Support

Support

AppLovin MAX SDK changelog

ChangeLog

AppLovin published rate limits

RateLimits

Commercial 4

Pricing, plans, and the legal terms of use

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

AppLovin plans (none published)

Plans

FinOps

FinOps

Company 3

The organization behind the API

LinkedIn

Website

Website

Blog

Blog

Source (apis.yml)

aid: applovin
url: https://github.com/api-evangelist/applovin
name: AppLovin
type: Index
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source:
  - authentication
  - rate-limits
  - security
  - sandbox
  generated: '2026-09-03'
  method: derived
image: https://www.applovin.com/favicon.ico
tags:
- Advertising
- Mobile
- AdTech
- App Monetization
- Mediation
- User Acquisition
- Marketing Technology
- Conversion Tracking
description: AppLovin is a marketing platform that helps businesses reach, monetize, and grow their global audiences through
  mobile advertising, mediation, and analytics. The company operates platforms including AppDiscovery (Axon) for performance-based
  user acquisition, MAX for in-app bidding mediation, Adjust for mobile measurement, and Wurl for connected TV. AppLovin provides
  SDKs and REST APIs that allow app developers and advertisers to integrate ad serving, monetization, campaign management,
  conversion tracking, and reporting capabilities into their applications.
created: '2026-05-04'
modified: '2026-08-13'
specificationVersion: '0.23'
apis:
- aid: applovin:applovin-ad-units-api
  name: AppLovin Ad Units API
  description: Ad unit lifecycle and configuration
  humanURL: https://support.applovin.com/en/max/advanced-features/ad-unit-management-api
  baseURL: https://o.applovin.com/mediation/v1
  tags:
  - Ad Units
  properties:
  - type: OpenAPI
    url: openapi/applovin-ad-units-api-openapi.yml
  - type: Documentation
    url: https://support.applovin.com/en/max/advanced-features/ad-unit-management-api
  - type: APIReference
    url: https://support.applovin.com/en/max/advanced-features/ad-unit-management-api
  - type: Overlay
    url: overlays/applovin-ad-units-overlay.yaml
- aid: applovin:applovin-asset-reporting-api
  name: AppLovin Asset Reporting API
  description: Creative-level performance reporting
  humanURL: https://support.applovin.com/en/growth/promoting-your-apps/api/asset-reporting-api
  baseURL: https://r.applovin.com
  tags:
  - Asset Reporting
  properties:
  - type: OpenAPI
    url: openapi/applovin-asset-reporting-api-openapi.yml
  - type: Documentation
    url: https://support.applovin.com/en/growth/promoting-your-apps/api/asset-reporting-api
  - type: APIReference
    url: https://support.applovin.com/en/growth/promoting-your-apps/api/asset-reporting-api
  - type: Overlay
    url: overlays/applovin-asset-reporting-overlay.yaml
- aid: applovin:applovin-assets-api
  name: AppLovin Assets API
  description: Creative asset upload and listing
  humanURL: https://support.applovin.com/en/app-discovery/api/axon-campaign-management-api/
  baseURL: https://api.ads.axon.ai/manage/v1
  tags:
  - Assets
  properties:
  - type: OpenAPI
    url: openapi/applovin-assets-api-openapi.yml
  - type: Documentation
    url: https://support.applovin.com/en/app-discovery/api/axon-campaign-management-api/
  - type: APIReference
    url: https://support.applovin.com/en/app-discovery/api/axon-campaign-management-api/
  - type: Overlay
    url: overlays/applovin-assets-overlay.yaml
- aid: applovin:applovin-campaigns-api
  name: AppLovin Campaigns API
  description: Campaign create / update / list operations
  humanURL: https://support.applovin.com/en/app-discovery/api/axon-campaign-management-api/
  baseURL: https://api.ads.axon.ai/manage/v1
  tags:
  - Campaigns
  properties:
  - type: OpenAPI
    url: openapi/applovin-campaigns-api-openapi.yml
  - type: Documentation
    url: https://support.applovin.com/en/app-discovery/api/axon-campaign-management-api/
  - type: APIReference
    url: https://support.applovin.com/en/app-discovery/api/axon-campaign-management-api/
  - type: Overlay
    url: overlays/applovin-campaigns-overlay.yaml
- aid: applovin:applovin-conversion-events-api
  name: AppLovin Conversion Events API
  description: Server-to-server conversion event ingestion
  humanURL: https://support.applovin.com/en/growth/promoting-your-websites/api/conversion-api-for-lead-gen
  baseURL: https://b.applovin.com
  tags:
  - Conversion Events
  properties:
  - type: OpenAPI
    url: openapi/applovin-conversion-events-api-openapi.yml
  - type: Documentation
    url: https://support.applovin.com/en/growth/promoting-your-websites/api/conversion-api-for-lead-gen
  - type: APIReference
    url: https://support.applovin.com/en/growth/promoting-your-websites/api/conversion-api-for-lead-gen
  - type: Overlay
    url: overlays/applovin-conversion-events-overlay.yaml
- aid: applovin:applovin-creative-sets-api
  name: AppLovin Creative Sets API
  description: Creative set lifecycle operations
  humanURL: https://support.applovin.com/en/app-discovery/api/axon-campaign-management-api/
  baseURL: https://api.ads.axon.ai/manage/v1
  tags:
  - Creative Sets
  properties:
  - type: OpenAPI
    url: openapi/applovin-creative-sets-api-openapi.yml
  - type: Documentation
    url: https://support.applovin.com/en/app-discovery/api/axon-campaign-management-api/
  - type: APIReference
    url: https://support.applovin.com/en/app-discovery/api/axon-campaign-management-api/
  - type: Overlay
    url: overlays/applovin-creative-sets-overlay.yaml
- aid: applovin:applovin-experiments-api
  name: AppLovin Experiments API
  description: Ad unit A/B experiment management
  humanURL: https://support.applovin.com/en/max/advanced-features/ad-unit-management-api
  baseURL: https://o.applovin.com/mediation/v1
  tags:
  - Experiments
  properties:
  - type: OpenAPI
    url: openapi/applovin-experiments-api-openapi.yml
  - type: Documentation
    url: https://support.applovin.com/en/max/advanced-features/ad-unit-management-api
  - type: APIReference
    url: https://support.applovin.com/en/max/advanced-features/ad-unit-management-api
  - type: Overlay
    url: overlays/applovin-experiments-overlay.yaml
- aid: applovin:applovin-growth-reporting-api
  name: AppLovin Growth Reporting API
  description: Campaign performance reporting for advertisers and publishers
  humanURL: https://support.applovin.com/en/growth/promoting-your-apps/api/reporting-api
  baseURL: https://r.applovin.com
  tags:
  - Growth Reporting
  properties:
  - type: OpenAPI
    url: openapi/applovin-growth-reporting-api-openapi.yml
  - type: Documentation
    url: https://support.applovin.com/en/growth/promoting-your-apps/api/reporting-api
  - type: APIReference
    url: https://support.applovin.com/en/growth/promoting-your-apps/api/reporting-api
  - type: Overlay
    url: overlays/applovin-growth-reporting-overlay.yaml
- aid: applovin:applovin-revenue-reporting-api
  name: AppLovin Revenue Reporting API
  description: Mediation revenue and user-level reporting
  humanURL: https://support.applovin.com/en/max/reporting-apis/revenue-reporting-api
  baseURL: https://r.applovin.com
  tags:
  - Revenue Reporting
  properties:
  - type: OpenAPI
    url: openapi/applovin-revenue-reporting-api-openapi.yml
  - type: Documentation
    url: https://support.applovin.com/en/max/reporting-apis/revenue-reporting-api
  - type: APIReference
    url: https://support.applovin.com/en/max/reporting-apis/revenue-reporting-api
  - type: Overlay
    url: overlays/applovin-revenue-reporting-overlay.yaml
- aid: applovin:applovin-test-devices-api
  name: AppLovin Test Devices API
  description: Test device management
  humanURL: https://support.applovin.com/en/max/advanced-features/ad-unit-management-api
  baseURL: https://o.applovin.com/mediation/v1
  tags:
  - Test Devices
  properties:
  - type: OpenAPI
    url: openapi/applovin-test-devices-api-openapi.yml
  - type: Documentation
    url: https://support.applovin.com/en/max/advanced-features/ad-unit-management-api
  - type: APIReference
    url: https://support.applovin.com/en/max/advanced-features/ad-unit-management-api
  - type: Overlay
    url: overlays/applovin-test-devices-overlay.yaml
- aid: applovin:applovin-waterfalls-api
  name: AppLovin Waterfalls API
  description: Per-segment waterfall management
  humanURL: https://support.applovin.com/en/max/advanced-features/ad-unit-management-api
  baseURL: https://o.applovin.com/mediation/v1
  tags:
  - Waterfalls
  properties:
  - type: OpenAPI
    url: openapi/applovin-waterfalls-api-openapi.yml
  - type: Documentation
    url: https://support.applovin.com/en/max/advanced-features/ad-unit-management-api
  - type: APIReference
    url: https://support.applovin.com/en/max/advanced-features/ad-unit-management-api
  - type: Overlay
    url: overlays/applovin-waterfalls-overlay.yaml
common:
- type: PostmanWorkspace
  url: https://www.postman.com/kinlaneapi/applovin/overview
- type: AgenticAccess
  url: agentic-access/applovin-agentic-access.yml
- type: DomainSecurity
  url: security/applovin-domain-security.yml
- type: Authentication
  url: authentication/applovin-authentication.yml
- type: LinkedIn
  url: https://www.linkedin.com/company/applovin
- type: Website
  url: https://www.applovin.com
- type: Documentation
  url: https://support.applovin.com
- type: DeveloperPortal
  url: https://support.applovin.com
  title: Developer portal (developers.applovin.com redirects here)
- type: Support
  url: https://support.applovin.com
- type: Blog
  url: https://www.applovin.com/blog/
- type: TermsOfService
  url: https://www.applovin.com/legal/
- type: PrivacyPolicy
  url: https://www.applovin.com/privacy/
- type: GitHubOrganization
  url: https://github.com/AppLovin
- type: SDKs
  url: https://github.com/AppLovin/AppLovin-MAX-SDK-Android
  title: MAX Android SDK
- type: SDKs
  url: https://github.com/AppLovin/AppLovin-MAX-SDK-iOS
  title: MAX iOS SDK
- type: SDKs
  url: https://github.com/AppLovin/AppLovin-MAX-Swift-Package
  title: MAX Swift Package
- type: SDKs
  url: https://github.com/AppLovin/AppLovin-MAX-Unity-Plugin
  title: MAX Unity Plugin
- type: SDKs
  url: https://www.npmjs.com/package/react-native-applovin-max
  title: MAX React Native Plugin
- type: SDKs
  url: https://github.com/AppLovin/AppLovin-MAX-Flutter
  title: MAX Flutter Plugin
- type: SDKs
  url: https://github.com/AppLovin/AppLovin-MAX-Cordova
  title: MAX Cordova Plugin
- type: SDKs
  url: https://github.com/AppLovin/AppLovin-MAX-Unreal
  title: MAX Unreal Plugin
- type: SDKs
  url: https://github.com/AppLovin/AppLovin-MAX-Defold
  title: MAX Defold Plugin
- type: SDKs
  url: https://github.com/AppLovin/AppLovin-MAX-Godot
  title: MAX Godot Plugin
- type: SDKs
  url: https://github.com/AppLovin/AppLovin-MAX-AIR
  title: MAX Adobe AIR Plugin
- type: SDKs
  url: https://github.com/AppLovin/AppLovin-MAX-Ad-Review-SDK-Android
  title: MAX Ad Review Android SDK
- type: SDKs
  url: https://github.com/AppLovin/AppLovin-MAX-Ad-Review-SDK-iOS
  title: MAX Ad Review iOS SDK
- type: CodeExamples
  url: https://github.com/AppLovin/AppLovin-MAX-Unity-Plugin
  title: MAX Unity Demo App
- type: Tools
  url: https://github.com/AppLovin/CocoaPods-Specs
  title: AppLovin CocoaPods Specs Repository
- type: Tools
  url: https://github.com/AppLovin/homebrew-Mobile-Tools
  title: Homebrew Mobile Tools Tap
- type: SpectralRules
  url: rules/applovin-rules.yml
  title: AppLovin Spectral Ruleset
- type: JSONLD
  url: json-ld/applovin-context.jsonld
  title: AppLovin JSON-LD Context
- type: Vocabulary
  url: vocabulary/applovin-vocabulary.yml
  title: AppLovin Domain Vocabulary
- type: JSONSchema
  url: json-schema/applovin-campaign-schema.json
  title: AppLovin Campaign Schema
- type: JSONSchema
  url: json-schema/applovin-creative-set-schema.json
  title: AppLovin Creative Set Schema
- type: JSONSchema
  url: json-schema/applovin-ad-unit-schema.json
  title: AppLovin Ad Unit Schema
- type: JSONSchema
  url: json-schema/applovin-conversion-event-schema.json
  title: AppLovin Conversion Event Schema
- type: Packages
  url: packages/applovin-packages.yml
  title: AppLovin SDK + package inventory
- type: SDKs
  url: packages/applovin-packages.yml
  title: AppLovin first-party SDK inventory
- type: X-MCPServerCandidate
  url: mcp/applovin-mcp.yml
  note: 'Renamed from MCPServer 2026-09-03 (roadmap#247): the manifest self-describes as status: candidate — a tool list derived
    from the published API contracts, not an existing server. The scorer already read the manifest and reported mcp_server
    correctly; the MCPServer type was crediting the artifact-type surfaces with a server that does not exist.'
  title: Candidate MCP tool surface (no server published)
- type: LLMsTxt
  url: llms/applovin-llms.txt
  title: AppLovin llms.txt (generated)
- type: Conformance
  url: conformance/applovin-conformance.yml
  title: AppLovin standards conformance
- type: ErrorCatalog
  url: errors/applovin-problem-types.yml
  title: AppLovin error catalog
- type: Lifecycle
  url: lifecycle/applovin-lifecycle.yml
  title: AppLovin API lifecycle
- type: Conventions
  url: conventions/applovin-conventions.yml
  title: AppLovin API conventions
- type: Idempotency
  url: conventions/applovin-conventions.yml
  title: Conversion API dedupe_id deduplication contract
- type: ChangeLog
  url: changelog/applovin-changelog.yml
  title: AppLovin MAX SDK changelog
- type: Sandbox
  url: sandbox/applovin-sandbox.yml
  title: MAX SDK test mode (no API sandbox)
- type: DataModel
  url: data-model/applovin-data-model.yml
  title: AppLovin entity-relationship model
- type: Webhooks
  url: asyncapi/applovin-webhooks.yml
  title: AppLovin server-to-server postback catalog
- type: AgentSkill
  url: skills/_index.yml
  title: AppLovin agent skills
- type: RateLimits
  url: rate-limits/applovin-rate-limits.yml
  title: AppLovin published rate limits
- type: Plans
  url: plans/applovin-plans-pricing.yml
  title: AppLovin plans (none published)
- type: FinOps
  url: finops/applovin-finops.yml
- type: SignUp
  url: https://max.applovin.com/login
- type: APIReference
  url: https://support.applovin.com/en/max/reporting-apis/revenue-reporting-api
- type: GettingStarted
  url: https://support.applovin.com/en/growth/getting-started
- type: Postman
  url: https://www.postman.com/kinlaneapi/applovin/overview
  title: AppLovin Postman workspace (API Evangelist)
maintainers:
- FN: API Evangelist
  url: https://apievangelist.com
  email: kin@apievangelist.com
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 29
  pass: local-v1

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