AppLovin website screenshot

AppLovin

AppLovin is a marketing platform that helps businesses reach, monetize, and grow their global audiences through mobile advertising, mediation, and analytics. The company operates platforms including AppDiscovery (Axon) for performance-based user acquisition, MAX for in-app bidding mediation, Adjust for mobile measurement, and Wurl for connected TV. AppLovin provides SDKs and REST APIs that allow app developers and advertisers to integrate ad serving, monetization, campaign management, conversion tracking, and reporting capabilities into their applications.

AppLovin publishes 11 APIs on the APIs.io network, including Ad Units API, Asset Reporting API, Assets API, and 8 more. Tagged areas include Advertising, Mobile, AdTech, App Monetization, and Mediation.

The AppLovin catalog on APIs.io includes 1 JSON-LD context and 2 Spectral governance rulesets.

AppLovin’s developer surface includes authentication, documentation, support, engineering blog, code examples, tooling, and 30 more developer resources.

53.6/100 developing ▼ -6.8 Agent 34/100 agent aware Full breakdown ↓
scored 2026-07-28 · rubric v0.6
AccessFreeSelf serve⚡ Free to try
11 APIs
AdvertisingMobileAdTechApp MonetizationMediationUser AcquisitionMarketing TechnologyConversion Tracking

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-28 · rubric v0.6
Composite quality — 53.6/100 · developing
Contract Quality 14.3 / 25
Developer Ergonomics 10.9 / 20
Commercial Clarity 10.0 / 20
Operational Transparency 3.4 / 13
Governance 8.3 / 12
Discoverability 6.9 / 10
Agent readiness — 34/100 · agent aware
Machine-Readable Contract 18 / 18
Agentic Access Contract 10 / 10
MCP Server 0 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 7 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/applovin: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 11

Individual APIs this provider publishes, each with its own machine-readable definition.

AppLovin Ad Units API

Ad unit lifecycle and configuration

AppLovin Asset Reporting API

Creative-level performance reporting

AppLovin Assets API

Creative asset upload and listing

AppLovin Campaigns API

Campaign create / update / list operations

AppLovin Conversion Events API

Server-to-server conversion event ingestion

AppLovin Creative Sets API

Creative set lifecycle operations

AppLovin Experiments API

Ad unit A/B experiment management

AppLovin Growth Reporting API

Campaign performance reporting for advertisers and publishers

AppLovin Revenue Reporting API

Mediation revenue and user-level reporting

AppLovin Test Devices API

Test device management

AppLovin Waterfalls API

Per-segment waterfall management

Scroll for all 11

Postman Collections 11

Ready-to-run Postman collections for exercising this provider's APIs.

Scroll for all 11

Pricing Plans 1

Published pricing tiers and plan structures.

Rate Limits 1

Documented rate limits and quota policies.

Applovin Rate Limits

2 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Semantic Vocabularies 1

JSON-LD contexts and semantic vocabularies used across these APIs.

Applovin Context

50 classes · 10 properties

JSON-LD

Spectral Rules 2

Spectral governance rulesets for linting and validating these APIs.

AppLovin API Rules

5 rules · 4 warnings 1 info

SPECTRAL

AppLovin API Rules

28 rules · 11 errors 15 warnings 2 info

SPECTRAL

JSON Schema 4

Standalone JSON Schema definitions for this provider's data models.

AppLovin MAX Ad Unit

12 properties

JSON SCHEMA

AppLovin Axon Campaign

14 properties

JSON SCHEMA

AppLovin Conversion Event

6 properties

JSON SCHEMA

AppLovin Creative Set

9 properties

JSON SCHEMA

JSON Structure 3

JSON Structure definitions describing this provider's data shapes.

Applovin Ad Unit Structure

0 properties

JSON STRUCTURE

Applovin Campaign Structure

0 properties

JSON STRUCTURE

Applovin Conversion Event Structure

0 properties

JSON STRUCTURE

Examples 8

Example request and response payloads for these APIs.

Scroll for all 8

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Applovin Authentication

apiKey/http · 3 schemes

SECURITY

Applovin Domain Security

TLSv1.3 · DMARC

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Applovin Agentic Access

30 operations · 14 acting

30 operations · 14 acting

AGENTIC

Resources

Get Started 1

Portal, sign-up, and the first successful call

Documentation 5

Reference material describing how the API behaves

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

Design & Contract 3

Pagination, idempotency, versioning, errors, and events

Build 18

SDKs, sample code, and the tooling you integrate with

Scroll for all 18

Access & Security 2

Authentication, authorization, and security posture

Operate 1

Status, limits, changes, and where to get help

Commercial 2

Pricing, plans, and the legal terms of use

Company 3

The organization behind the API

Source (apis.yml)

apis.yml Raw ↑
aid: applovin
url: https://github.com/api-evangelist/applovin
name: AppLovin
type: Index
accessModel:
  pricing: free
  onboarding: self-serve
  trial: false
  try_now: true
  public: false
  label: Free · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://www.applovin.com/favicon.ico
tags:
- Advertising
- Mobile
- AdTech
- App Monetization
- Mediation
- User Acquisition
- Marketing Technology
- Conversion Tracking
description: AppLovin is a marketing platform that helps businesses reach, monetize, and grow their global audiences through
  mobile advertising, mediation, and analytics. The company operates platforms including AppDiscovery (Axon) for performance-based
  user acquisition, MAX for in-app bidding mediation, Adjust for mobile measurement, and Wurl for connected TV. AppLovin provides
  SDKs and REST APIs that allow app developers and advertisers to integrate ad serving, monetization, campaign management,
  conversion tracking, and reporting capabilities into their applications.
created: '2026-05-04'
modified: '2026-05-19'
specificationVersion: '0.19'
apis:
- aid: applovin:applovin-ad-units-api
  name: AppLovin Ad Units API
  description: Ad unit lifecycle and configuration
  humanURL: https://support.axon.ai/en/max/reporting-apis/revenue-reporting-api
  baseURL: https://r.applovin.com/maxReport
  tags:
  - Ad Units
  properties:
  - type: OpenAPI
    url: openapi/applovin-ad-units-api-openapi.yml
  - type: Documentation
    url: https://support.axon.ai/en/max/reporting-apis/revenue-reporting-api
  - type: Documentation
    url: https://support.axon.ai/en/max/advanced-features/ad-unit-management-api
  - type: Documentation
    url: https://support.axon.ai/en/growth/promoting-your-apps/api/reporting-api
  - type: Documentation
    url: https://support.axon.ai/en/growth/promoting-your-apps/api/asset-reporting-api
  - type: Documentation
    url: https://support.axon.ai/en/app-discovery/api/axon-campaign-management-api/
  - type: Documentation
    url: https://support.axon.ai/en/growth/promoting-your-websites/api/lead-gen-capi/
- aid: applovin:applovin-asset-reporting-api
  name: AppLovin Asset Reporting API
  description: Creative-level performance reporting
  humanURL: https://support.axon.ai/en/max/reporting-apis/revenue-reporting-api
  baseURL: https://r.applovin.com/maxReport
  tags:
  - Asset Reporting
  properties:
  - type: OpenAPI
    url: openapi/applovin-asset-reporting-api-openapi.yml
  - type: Documentation
    url: https://support.axon.ai/en/max/reporting-apis/revenue-reporting-api
  - type: Documentation
    url: https://support.axon.ai/en/max/advanced-features/ad-unit-management-api
  - type: Documentation
    url: https://support.axon.ai/en/growth/promoting-your-apps/api/reporting-api
  - type: Documentation
    url: https://support.axon.ai/en/growth/promoting-your-apps/api/asset-reporting-api
  - type: Documentation
    url: https://support.axon.ai/en/app-discovery/api/axon-campaign-management-api/
  - type: Documentation
    url: https://support.axon.ai/en/growth/promoting-your-websites/api/lead-gen-capi/
- aid: applovin:applovin-assets-api
  name: AppLovin Assets API
  description: Creative asset upload and listing
  humanURL: https://support.axon.ai/en/max/reporting-apis/revenue-reporting-api
  baseURL: https://r.applovin.com/maxReport
  tags:
  - Assets
  properties:
  - type: OpenAPI
    url: openapi/applovin-assets-api-openapi.yml
  - type: Documentation
    url: https://support.axon.ai/en/max/reporting-apis/revenue-reporting-api
  - type: Documentation
    url: https://support.axon.ai/en/max/advanced-features/ad-unit-management-api
  - type: Documentation
    url: https://support.axon.ai/en/growth/promoting-your-apps/api/reporting-api
  - type: Documentation
    url: https://support.axon.ai/en/growth/promoting-your-apps/api/asset-reporting-api
  - type: Documentation
    url: https://support.axon.ai/en/app-discovery/api/axon-campaign-management-api/
  - type: Documentation
    url: https://support.axon.ai/en/growth/promoting-your-websites/api/lead-gen-capi/
- aid: applovin:applovin-campaigns-api
  name: AppLovin Campaigns API
  description: Campaign create / update / list operations
  humanURL: https://support.axon.ai/en/max/reporting-apis/revenue-reporting-api
  baseURL: https://r.applovin.com/maxReport
  tags:
  - Campaigns
  properties:
  - type: OpenAPI
    url: openapi/applovin-campaigns-api-openapi.yml
  - type: Documentation
    url: https://support.axon.ai/en/max/reporting-apis/revenue-reporting-api
  - type: Documentation
    url: https://support.axon.ai/en/max/advanced-features/ad-unit-management-api
  - type: Documentation
    url: https://support.axon.ai/en/growth/promoting-your-apps/api/reporting-api
  - type: Documentation
    url: https://support.axon.ai/en/growth/promoting-your-apps/api/asset-reporting-api
  - type: Documentation
    url: https://support.axon.ai/en/app-discovery/api/axon-campaign-management-api/
  - type: Documentation
    url: https://support.axon.ai/en/growth/promoting-your-websites/api/lead-gen-capi/
- aid: applovin:applovin-conversion-events-api
  name: AppLovin Conversion Events API
  description: Server-to-server conversion event ingestion
  humanURL: https://support.axon.ai/en/max/reporting-apis/revenue-reporting-api
  baseURL: https://r.applovin.com/maxReport
  tags:
  - Conversion Events
  properties:
  - type: OpenAPI
    url: openapi/applovin-conversion-events-api-openapi.yml
  - type: Documentation
    url: https://support.axon.ai/en/max/reporting-apis/revenue-reporting-api
  - type: Documentation
    url: https://support.axon.ai/en/max/advanced-features/ad-unit-management-api
  - type: Documentation
    url: https://support.axon.ai/en/growth/promoting-your-apps/api/reporting-api
  - type: Documentation
    url: https://support.axon.ai/en/growth/promoting-your-apps/api/asset-reporting-api
  - type: Documentation
    url: https://support.axon.ai/en/app-discovery/api/axon-campaign-management-api/
  - type: Documentation
    url: https://support.axon.ai/en/growth/promoting-your-websites/api/lead-gen-capi/
- aid: applovin:applovin-creative-sets-api
  name: AppLovin Creative Sets API
  description: Creative set lifecycle operations
  humanURL: https://support.axon.ai/en/max/reporting-apis/revenue-reporting-api
  baseURL: https://r.applovin.com/maxReport
  tags:
  - Creative Sets
  properties:
  - type: OpenAPI
    url: openapi/applovin-creative-sets-api-openapi.yml
  - type: Documentation
    url: https://support.axon.ai/en/max/reporting-apis/revenue-reporting-api
  - type: Documentation
    url: https://support.axon.ai/en/max/advanced-features/ad-unit-management-api
  - type: Documentation
    url: https://support.axon.ai/en/growth/promoting-your-apps/api/reporting-api
  - type: Documentation
    url: https://support.axon.ai/en/growth/promoting-your-apps/api/asset-reporting-api
  - type: Documentation
    url: https://support.axon.ai/en/app-discovery/api/axon-campaign-management-api/
  - type: Documentation
    url: https://support.axon.ai/en/growth/promoting-your-websites/api/lead-gen-capi/
- aid: applovin:applovin-experiments-api
  name: AppLovin Experiments API
  description: Ad unit A/B experiment management
  humanURL: https://support.axon.ai/en/max/reporting-apis/revenue-reporting-api
  baseURL: https://r.applovin.com/maxReport
  tags:
  - Experiments
  properties:
  - type: OpenAPI
    url: openapi/applovin-experiments-api-openapi.yml
  - type: Documentation
    url: https://support.axon.ai/en/max/reporting-apis/revenue-reporting-api
  - type: Documentation
    url: https://support.axon.ai/en/max/advanced-features/ad-unit-management-api
  - type: Documentation
    url: https://support.axon.ai/en/growth/promoting-your-apps/api/reporting-api
  - type: Documentation
    url: https://support.axon.ai/en/growth/promoting-your-apps/api/asset-reporting-api
  - type: Documentation
    url: https://support.axon.ai/en/app-discovery/api/axon-campaign-management-api/
  - type: Documentation
    url: https://support.axon.ai/en/growth/promoting-your-websites/api/lead-gen-capi/
- aid: applovin:applovin-growth-reporting-api
  name: AppLovin Growth Reporting API
  description: Campaign performance reporting for advertisers and publishers
  humanURL: https://support.axon.ai/en/max/reporting-apis/revenue-reporting-api
  baseURL: https://r.applovin.com/maxReport
  tags:
  - Growth Reporting
  properties:
  - type: OpenAPI
    url: openapi/applovin-growth-reporting-api-openapi.yml
  - type: Documentation
    url: https://support.axon.ai/en/max/reporting-apis/revenue-reporting-api
  - type: Documentation
    url: https://support.axon.ai/en/max/advanced-features/ad-unit-management-api
  - type: Documentation
    url: https://support.axon.ai/en/growth/promoting-your-apps/api/reporting-api
  - type: Documentation
    url: https://support.axon.ai/en/growth/promoting-your-apps/api/asset-reporting-api
  - type: Documentation
    url: https://support.axon.ai/en/app-discovery/api/axon-campaign-management-api/
  - type: Documentation
    url: https://support.axon.ai/en/growth/promoting-your-websites/api/lead-gen-capi/
- aid: applovin:applovin-revenue-reporting-api
  name: AppLovin Revenue Reporting API
  description: Mediation revenue and user-level reporting
  humanURL: https://support.axon.ai/en/max/reporting-apis/revenue-reporting-api
  baseURL: https://r.applovin.com/maxReport
  tags:
  - Revenue Reporting
  properties:
  - type: OpenAPI
    url: openapi/applovin-revenue-reporting-api-openapi.yml
  - type: Documentation
    url: https://support.axon.ai/en/max/reporting-apis/revenue-reporting-api
  - type: Documentation
    url: https://support.axon.ai/en/max/advanced-features/ad-unit-management-api
  - type: Documentation
    url: https://support.axon.ai/en/growth/promoting-your-apps/api/reporting-api
  - type: Documentation
    url: https://support.axon.ai/en/growth/promoting-your-apps/api/asset-reporting-api
  - type: Documentation
    url: https://support.axon.ai/en/app-discovery/api/axon-campaign-management-api/
  - type: Documentation
    url: https://support.axon.ai/en/growth/promoting-your-websites/api/lead-gen-capi/
- aid: applovin:applovin-test-devices-api
  name: AppLovin Test Devices API
  description: Test device management
  humanURL: https://support.axon.ai/en/max/reporting-apis/revenue-reporting-api
  baseURL: https://r.applovin.com/maxReport
  tags:
  - Test Devices
  properties:
  - type: OpenAPI
    url: openapi/applovin-test-devices-api-openapi.yml
  - type: Documentation
    url: https://support.axon.ai/en/max/reporting-apis/revenue-reporting-api
  - type: Documentation
    url: https://support.axon.ai/en/max/advanced-features/ad-unit-management-api
  - type: Documentation
    url: https://support.axon.ai/en/growth/promoting-your-apps/api/reporting-api
  - type: Documentation
    url: https://support.axon.ai/en/growth/promoting-your-apps/api/asset-reporting-api
  - type: Documentation
    url: https://support.axon.ai/en/app-discovery/api/axon-campaign-management-api/
  - type: Documentation
    url: https://support.axon.ai/en/growth/promoting-your-websites/api/lead-gen-capi/
- aid: applovin:applovin-waterfalls-api
  name: AppLovin Waterfalls API
  description: Per-segment waterfall management
  humanURL: https://support.axon.ai/en/max/reporting-apis/revenue-reporting-api
  baseURL: https://r.applovin.com/maxReport
  tags:
  - Waterfalls
  properties:
  - type: OpenAPI
    url: openapi/applovin-waterfalls-api-openapi.yml
  - type: Documentation
    url: https://support.axon.ai/en/max/reporting-apis/revenue-reporting-api
  - type: Documentation
    url: https://support.axon.ai/en/max/advanced-features/ad-unit-management-api
  - type: Documentation
    url: https://support.axon.ai/en/growth/promoting-your-apps/api/reporting-api
  - type: Documentation
    url: https://support.axon.ai/en/growth/promoting-your-apps/api/asset-reporting-api
  - type: Documentation
    url: https://support.axon.ai/en/app-discovery/api/axon-campaign-management-api/
  - type: Documentation
    url: https://support.axon.ai/en/growth/promoting-your-websites/api/lead-gen-capi/
common:
- type: PostmanWorkspace
  url: https://www.postman.com/kinlaneapi/applovin/overview
- type: AgenticAccess
  url: agentic-access/applovin-agentic-access.yml
- type: DomainSecurity
  url: security/applovin-domain-security.yml
- type: Authentication
  url: authentication/applovin-authentication.yml
- type: LinkedIn
  url: https://www.linkedin.com/company/applovin
- type: Website
  url: https://www.applovin.com
- type: Documentation
  url: https://support.axon.ai
- type: DeveloperPortal
  url: https://developers.applovin.com
- type: Support
  url: https://support.axon.ai
- type: Blog
  url: https://www.applovin.com/blog/
- type: TermsOfService
  url: https://www.applovin.com/legal/
- type: PrivacyPolicy
  url: https://www.applovin.com/privacy/
- type: GitHubOrganization
  url: https://github.com/AppLovin
- type: SDKs
  url: https://github.com/AppLovin/AppLovin-MAX-SDK-Android
  title: MAX Android SDK
- type: SDKs
  url: https://github.com/AppLovin/AppLovin-MAX-SDK-iOS
  title: MAX iOS SDK
- type: SDKs
  url: https://github.com/AppLovin/AppLovin-MAX-Swift-Package
  title: MAX Swift Package
- type: SDKs
  url: https://github.com/AppLovin/AppLovin-MAX-Unity-Plugin
  title: MAX Unity Plugin
- type: SDKs
  url: https://www.npmjs.com/package/react-native-applovin-max
  title: MAX React Native Plugin
- type: SDKs
  url: https://github.com/AppLovin/AppLovin-MAX-Flutter
  title: MAX Flutter Plugin
- type: SDKs
  url: https://github.com/AppLovin/AppLovin-MAX-Cordova
  title: MAX Cordova Plugin
- type: SDKs
  url: https://github.com/AppLovin/AppLovin-MAX-Unreal
  title: MAX Unreal Plugin
- type: SDKs
  url: https://github.com/AppLovin/AppLovin-MAX-Defold
  title: MAX Defold Plugin
- type: SDKs
  url: https://github.com/AppLovin/AppLovin-MAX-Godot
  title: MAX Godot Plugin
- type: SDKs
  url: https://github.com/AppLovin/AppLovin-MAX-AIR
  title: MAX Adobe AIR Plugin
- type: SDKs
  url: https://github.com/AppLovin/AppLovin-MAX-Ad-Review-SDK-Android
  title: MAX Ad Review Android SDK
- type: SDKs
  url: https://github.com/AppLovin/AppLovin-MAX-Ad-Review-SDK-iOS
  title: MAX Ad Review iOS SDK
- type: CodeExamples
  url: https://github.com/AppLovin/AppLovin-MAX-Unity-Plugin
  title: MAX Unity Demo App
- type: Tools
  url: https://github.com/AppLovin/CocoaPods-Specs
  title: AppLovin CocoaPods Specs Repository
- type: Tools
  url: https://github.com/AppLovin/homebrew-Mobile-Tools
  title: Homebrew Mobile Tools Tap
- type: SpectralRules
  url: rules/applovin-rules.yml
  title: AppLovin Spectral Ruleset
- type: JSONLD
  url: json-ld/applovin-context.jsonld
  title: AppLovin JSON-LD Context
- type: Vocabulary
  url: vocabulary/applovin-vocabulary.yml
  title: AppLovin Domain Vocabulary
- type: JSONSchema
  url: json-schema/applovin-campaign-schema.json
  title: AppLovin Campaign Schema
- type: JSONSchema
  url: json-schema/applovin-creative-set-schema.json
  title: AppLovin Creative Set Schema
- type: JSONSchema
  url: json-schema/applovin-ad-unit-schema.json
  title: AppLovin Ad Unit Schema
- type: JSONSchema
  url: json-schema/applovin-conversion-event-schema.json
  title: AppLovin Conversion Event Schema
maintainers:
- FN: API Evangelist
  url: https://apievangelist.com