AppLovin

AppLovin is a marketing platform that helps businesses reach, monetize, and grow their global audiences through mobile advertising, mediation, and analytics. The company operates platforms including AppDiscovery (Axon) for performance-based user acquisition, MAX for in-app bidding mediation, Adjust for mobile measurement, and Wurl for connected TV. AppLovin provides SDKs and REST APIs that allow app developers and advertisers to integrate ad serving, monetization, campaign management, conversion tracking, and reporting capabilities into their applications.

AppLovin publishes 11 APIs on the APIs.io network, including Ad Units API, Asset Reporting API, Assets API, and 8 more. Tagged areas include Advertising, Mobile, AdTech, App Monetization, and Mediation.

The AppLovin catalog on APIs.io includes 1 event-driven AsyncAPI specification, 1 JSON-LD context, and 2 Spectral governance rulesets.

AppLovin’s developer surface includes authentication, documentation, support, engineering blog, code examples, tooling, changelog, and 50 more developer resources.

🌐 Visit website 📡 Source on GitHub

37.2/100 thin ▬ flat Agent 49/100 agent native Full breakdown ↓
scored 2026-08-20 · rubric v0.12.0

AccessFreeSelf serve⚡ Free to try

11 APIs 1 MCP Servers

AdvertisingMobileAdTechApp MonetizationMediationUser AcquisitionMarketing TechnologyConversion Tracking

Kin Score

Kin Score How this is scored →
scored 2026-08-20 · rubric v0.12.0

Composite quality — 37.2/100 · thin

Contract Quality 7.7 / 25

Developer Ergonomics 7.5 / 20

Access Clarity 1.6 / 20

Operational Transparency 6.2 / 13

Contract Governance 5.0 / 12

Discoverability 9.3 / 10

Agent readiness — 49/100 · agent native

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 9 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 5 / 5

Well-Known Catalog 4 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/applovin: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 11

Individual APIs this provider publishes, each with its own machine-readable definition.

Open Collections 12

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Rate Limits 1

Documented rate limits and quota policies.

Applovin Rate Limits

2 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

JSON Schema 4

Standalone JSON Schema definitions for this provider's data models.

Examples 8

Example request and response payloads for these APIs.

Scroll for all 8

Get Started 4

Portal, sign-up, and the first successful call

Developer portal (developers.applovin.com redirects here)

DeveloperPortal

MAX SDK test mode (no API sandbox)

Sandbox

SignUp

SignUp

GettingStarted

GettingStarted

Documentation 6

Reference material describing how the API behaves

Documentation

Documentation

AppLovin Campaign Schema

JSONSchema

AppLovin Creative Set Schema

JSONSchema

AppLovin Ad Unit Schema

JSONSchema

AppLovin Conversion Event Schema

JSONSchema

APIReference

APIReference

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

AgenticAccess

Candidate MCP tool surface (no server published)

MCPServer

AppLovin llms.txt (generated)

LLMsTxt

AppLovin agent skills

AgentSkill

Design & Contract 10

Pagination, idempotency, versioning, errors, and events

AppLovin Spectral Ruleset

SpectralRules

AppLovin JSON-LD Context

JSONLD

AppLovin Domain Vocabulary

Vocabulary

AppLovin standards conformance

Conformance

AppLovin error catalog

ErrorCatalog

AppLovin API lifecycle

Lifecycle

AppLovin API conventions

Conventions

Conversion API dedupe_id deduplication contract

Idempotency

AppLovin entity-relationship model

DataModel

AppLovin server-to-server postback catalog

Webhooks

Scroll for all 10

Build 21

SDKs, sample code, and the tooling you integrate with

PostmanWorkspace

PostmanWorkspace

GitHubOrganization

GitHubOrganization

MAX Android SDK

SDKs

MAX iOS SDK

SDKs

MAX Swift Package

SDKs

MAX Unity Plugin

SDKs

MAX React Native Plugin

SDKs

MAX Flutter Plugin

SDKs

MAX Cordova Plugin

SDKs

MAX Unreal Plugin

SDKs

MAX Defold Plugin

SDKs

MAX Godot Plugin

SDKs

MAX Adobe AIR Plugin

SDKs

MAX Ad Review Android SDK

SDKs

MAX Ad Review iOS SDK

SDKs

MAX Unity Demo App

CodeExamples

AppLovin CocoaPods Specs Repository

Tools

Homebrew Mobile Tools Tap

Tools

AppLovin SDK + package inventory

Packages

AppLovin first-party SDK inventory

SDKs

AppLovin Postman workspace (API Evangelist)

Postman

Scroll for all 21

Access & Security 2

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Authentication

Authentication

Operate 3

Status, limits, changes, and where to get help

Support

Support

AppLovin MAX SDK changelog

ChangeLog

AppLovin published rate limits

RateLimits

Commercial 4

Pricing, plans, and the legal terms of use

TermsOfService

TermsOfService

PrivacyPolicy

PrivacyPolicy

AppLovin plans (none published)

Plans

FinOps

FinOps

Company 3

The organization behind the API

LinkedIn

Website

Website

Blog

Blog

Source (apis.yml)

aid: applovin
url: https://github.com/api-evangelist/applovin
name: AppLovin
type: Index
accessModel:
  pricing: free
  onboarding: self-serve
  trial: false
  try_now: true
  public: false
  label: Free · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://www.applovin.com/favicon.ico
tags:
- Advertising
- Mobile
- AdTech
- App Monetization
- Mediation
- User Acquisition
- Marketing Technology
- Conversion Tracking
description: AppLovin is a marketing platform that helps businesses reach, monetize, and grow their global audiences through
  mobile advertising, mediation, and analytics. The company operates platforms including AppDiscovery (Axon) for performance-based
  user acquisition, MAX for in-app bidding mediation, Adjust for mobile measurement, and Wurl for connected TV. AppLovin provides
  SDKs and REST APIs that allow app developers and advertisers to integrate ad serving, monetization, campaign management,
  conversion tracking, and reporting capabilities into their applications.
created: '2026-05-04'
modified: '2026-08-13'
specificationVersion: '0.23'
apis:
- aid: applovin:applovin-ad-units-api
  name: AppLovin Ad Units API
  description: Ad unit lifecycle and configuration
  humanURL: https://support.applovin.com/en/max/advanced-features/ad-unit-management-api
  baseURL: https://o.applovin.com/mediation/v1
  tags:
  - Ad Units
  properties:
  - type: OpenAPI
    url: openapi/applovin-ad-units-api-openapi.yml
  - type: Documentation
    url: https://support.applovin.com/en/max/advanced-features/ad-unit-management-api
  - type: APIReference
    url: https://support.applovin.com/en/max/advanced-features/ad-unit-management-api
  - type: Overlay
    url: overlays/applovin-ad-units-overlay.yaml
- aid: applovin:applovin-asset-reporting-api
  name: AppLovin Asset Reporting API
  description: Creative-level performance reporting
  humanURL: https://support.applovin.com/en/growth/promoting-your-apps/api/asset-reporting-api
  baseURL: https://r.applovin.com
  tags:
  - Asset Reporting
  properties:
  - type: OpenAPI
    url: openapi/applovin-asset-reporting-api-openapi.yml
  - type: Documentation
    url: https://support.applovin.com/en/growth/promoting-your-apps/api/asset-reporting-api
  - type: APIReference
    url: https://support.applovin.com/en/growth/promoting-your-apps/api/asset-reporting-api
  - type: Overlay
    url: overlays/applovin-asset-reporting-overlay.yaml
- aid: applovin:applovin-assets-api
  name: AppLovin Assets API
  description: Creative asset upload and listing
  humanURL: https://support.applovin.com/en/app-discovery/api/axon-campaign-management-api/
  baseURL: https://api.ads.axon.ai/manage/v1
  tags:
  - Assets
  properties:
  - type: OpenAPI
    url: openapi/applovin-assets-api-openapi.yml
  - type: Documentation
    url: https://support.applovin.com/en/app-discovery/api/axon-campaign-management-api/
  - type: APIReference
    url: https://support.applovin.com/en/app-discovery/api/axon-campaign-management-api/
  - type: Overlay
    url: overlays/applovin-assets-overlay.yaml
- aid: applovin:applovin-campaigns-api
  name: AppLovin Campaigns API
  description: Campaign create / update / list operations
  humanURL: https://support.applovin.com/en/app-discovery/api/axon-campaign-management-api/
  baseURL: https://api.ads.axon.ai/manage/v1
  tags:
  - Campaigns
  properties:
  - type: OpenAPI
    url: openapi/applovin-campaigns-api-openapi.yml
  - type: Documentation
    url: https://support.applovin.com/en/app-discovery/api/axon-campaign-management-api/
  - type: APIReference
    url: https://support.applovin.com/en/app-discovery/api/axon-campaign-management-api/
  - type: Overlay
    url: overlays/applovin-campaigns-overlay.yaml
- aid: applovin:applovin-conversion-events-api
  name: AppLovin Conversion Events API
  description: Server-to-server conversion event ingestion
  humanURL: https://support.applovin.com/en/growth/promoting-your-websites/api/conversion-api-for-lead-gen
  baseURL: https://b.applovin.com
  tags:
  - Conversion Events
  properties:
  - type: OpenAPI
    url: openapi/applovin-conversion-events-api-openapi.yml
  - type: Documentation
    url: https://support.applovin.com/en/growth/promoting-your-websites/api/conversion-api-for-lead-gen
  - type: APIReference
    url: https://support.applovin.com/en/growth/promoting-your-websites/api/conversion-api-for-lead-gen
  - type: Overlay
    url: overlays/applovin-conversion-events-overlay.yaml
- aid: applovin:applovin-creative-sets-api
  name: AppLovin Creative Sets API
  description: Creative set lifecycle operations
  humanURL: https://support.applovin.com/en/app-discovery/api/axon-campaign-management-api/
  baseURL: https://api.ads.axon.ai/manage/v1
  tags:
  - Creative Sets
  properties:
  - type: OpenAPI
    url: openapi/applovin-creative-sets-api-openapi.yml
  - type: Documentation
    url: https://support.applovin.com/en/app-discovery/api/axon-campaign-management-api/
  - type: APIReference
    url: https://support.applovin.com/en/app-discovery/api/axon-campaign-management-api/
  - type: Overlay
    url: overlays/applovin-creative-sets-overlay.yaml
- aid: applovin:applovin-experiments-api
  name: AppLovin Experiments API
  description: Ad unit A/B experiment management
  humanURL: https://support.applovin.com/en/max/advanced-features/ad-unit-management-api
  baseURL: https://o.applovin.com/mediation/v1
  tags:
  - Experiments
  properties:
  - type: OpenAPI
    url: openapi/applovin-experiments-api-openapi.yml
  - type: Documentation
    url: https://support.applovin.com/en/max/advanced-features/ad-unit-management-api
  - type: APIReference
    url: https://support.applovin.com/en/max/advanced-features/ad-unit-management-api
  - type: Overlay
    url: overlays/applovin-experiments-overlay.yaml
- aid: applovin:applovin-growth-reporting-api
  name: AppLovin Growth Reporting API
  description: Campaign performance reporting for advertisers and publishers
  humanURL: https://support.applovin.com/en/growth/promoting-your-apps/api/reporting-api
  baseURL: https://r.applovin.com
  tags:
  - Growth Reporting
  properties:
  - type: OpenAPI
    url: openapi/applovin-growth-reporting-api-openapi.yml
  - type: Documentation
    url: https://support.applovin.com/en/growth/promoting-your-apps/api/reporting-api
  - type: APIReference
    url: https://support.applovin.com/en/growth/promoting-your-apps/api/reporting-api
  - type: Overlay
    url: overlays/applovin-growth-reporting-overlay.yaml
- aid: applovin:applovin-revenue-reporting-api
  name: AppLovin Revenue Reporting API
  description: Mediation revenue and user-level reporting
  humanURL: https://support.applovin.com/en/max/reporting-apis/revenue-reporting-api
  baseURL: https://r.applovin.com
  tags:
  - Revenue Reporting
  properties:
  - type: OpenAPI
    url: openapi/applovin-revenue-reporting-api-openapi.yml
  - type: Documentation
    url: https://support.applovin.com/en/max/reporting-apis/revenue-reporting-api
  - type: APIReference
    url: https://support.applovin.com/en/max/reporting-apis/revenue-reporting-api
  - type: Overlay
    url: overlays/applovin-revenue-reporting-overlay.yaml
- aid: applovin:applovin-test-devices-api
  name: AppLovin Test Devices API
  description: Test device management
  humanURL: https://support.applovin.com/en/max/advanced-features/ad-unit-management-api
  baseURL: https://o.applovin.com/mediation/v1
  tags:
  - Test Devices
  properties:
  - type: OpenAPI
    url: openapi/applovin-test-devices-api-openapi.yml
  - type: Documentation
    url: https://support.applovin.com/en/max/advanced-features/ad-unit-management-api
  - type: APIReference
    url: https://support.applovin.com/en/max/advanced-features/ad-unit-management-api
  - type: Overlay
    url: overlays/applovin-test-devices-overlay.yaml
- aid: applovin:applovin-waterfalls-api
  name: AppLovin Waterfalls API
  description: Per-segment waterfall management
  humanURL: https://support.applovin.com/en/max/advanced-features/ad-unit-management-api
  baseURL: https://o.applovin.com/mediation/v1
  tags:
  - Waterfalls
  properties:
  - type: OpenAPI
    url: openapi/applovin-waterfalls-api-openapi.yml
  - type: Documentation
    url: https://support.applovin.com/en/max/advanced-features/ad-unit-management-api
  - type: APIReference
    url: https://support.applovin.com/en/max/advanced-features/ad-unit-management-api
  - type: Overlay
    url: overlays/applovin-waterfalls-overlay.yaml
common:
- type: PostmanWorkspace
  url: https://www.postman.com/kinlaneapi/applovin/overview
- type: AgenticAccess
  url: agentic-access/applovin-agentic-access.yml
- type: DomainSecurity
  url: security/applovin-domain-security.yml
- type: Authentication
  url: authentication/applovin-authentication.yml
- type: LinkedIn
  url: https://www.linkedin.com/company/applovin
- type: Website
  url: https://www.applovin.com
- type: Documentation
  url: https://support.applovin.com
- type: DeveloperPortal
  url: https://support.applovin.com
  title: Developer portal (developers.applovin.com redirects here)
- type: Support
  url: https://support.applovin.com
- type: Blog
  url: https://www.applovin.com/blog/
- type: TermsOfService
  url: https://www.applovin.com/legal/
- type: PrivacyPolicy
  url: https://www.applovin.com/privacy/
- type: GitHubOrganization
  url: https://github.com/AppLovin
- type: SDKs
  url: https://github.com/AppLovin/AppLovin-MAX-SDK-Android
  title: MAX Android SDK
- type: SDKs
  url: https://github.com/AppLovin/AppLovin-MAX-SDK-iOS
  title: MAX iOS SDK
- type: SDKs
  url: https://github.com/AppLovin/AppLovin-MAX-Swift-Package
  title: MAX Swift Package
- type: SDKs
  url: https://github.com/AppLovin/AppLovin-MAX-Unity-Plugin
  title: MAX Unity Plugin
- type: SDKs
  url: https://www.npmjs.com/package/react-native-applovin-max
  title: MAX React Native Plugin
- type: SDKs
  url: https://github.com/AppLovin/AppLovin-MAX-Flutter
  title: MAX Flutter Plugin
- type: SDKs
  url: https://github.com/AppLovin/AppLovin-MAX-Cordova
  title: MAX Cordova Plugin
- type: SDKs
  url: https://github.com/AppLovin/AppLovin-MAX-Unreal
  title: MAX Unreal Plugin
- type: SDKs
  url: https://github.com/AppLovin/AppLovin-MAX-Defold
  title: MAX Defold Plugin
- type: SDKs
  url: https://github.com/AppLovin/AppLovin-MAX-Godot
  title: MAX Godot Plugin
- type: SDKs
  url: https://github.com/AppLovin/AppLovin-MAX-AIR
  title: MAX Adobe AIR Plugin
- type: SDKs
  url: https://github.com/AppLovin/AppLovin-MAX-Ad-Review-SDK-Android
  title: MAX Ad Review Android SDK
- type: SDKs
  url: https://github.com/AppLovin/AppLovin-MAX-Ad-Review-SDK-iOS
  title: MAX Ad Review iOS SDK
- type: CodeExamples
  url: https://github.com/AppLovin/AppLovin-MAX-Unity-Plugin
  title: MAX Unity Demo App
- type: Tools
  url: https://github.com/AppLovin/CocoaPods-Specs
  title: AppLovin CocoaPods Specs Repository
- type: Tools
  url: https://github.com/AppLovin/homebrew-Mobile-Tools
  title: Homebrew Mobile Tools Tap
- type: SpectralRules
  url: rules/applovin-rules.yml
  title: AppLovin Spectral Ruleset
- type: JSONLD
  url: json-ld/applovin-context.jsonld
  title: AppLovin JSON-LD Context
- type: Vocabulary
  url: vocabulary/applovin-vocabulary.yml
  title: AppLovin Domain Vocabulary
- type: JSONSchema
  url: json-schema/applovin-campaign-schema.json
  title: AppLovin Campaign Schema
- type: JSONSchema
  url: json-schema/applovin-creative-set-schema.json
  title: AppLovin Creative Set Schema
- type: JSONSchema
  url: json-schema/applovin-ad-unit-schema.json
  title: AppLovin Ad Unit Schema
- type: JSONSchema
  url: json-schema/applovin-conversion-event-schema.json
  title: AppLovin Conversion Event Schema
- type: Packages
  url: packages/applovin-packages.yml
  title: AppLovin SDK + package inventory
- type: SDKs
  url: packages/applovin-packages.yml
  title: AppLovin first-party SDK inventory
- type: MCPServer
  url: mcp/applovin-mcp.yml
  title: Candidate MCP tool surface (no server published)
- type: LLMsTxt
  url: llms/applovin-llms.txt
  title: AppLovin llms.txt (generated)
- type: Conformance
  url: conformance/applovin-conformance.yml
  title: AppLovin standards conformance
- type: ErrorCatalog
  url: errors/applovin-problem-types.yml
  title: AppLovin error catalog
- type: Lifecycle
  url: lifecycle/applovin-lifecycle.yml
  title: AppLovin API lifecycle
- type: Conventions
  url: conventions/applovin-conventions.yml
  title: AppLovin API conventions
- type: Idempotency
  url: conventions/applovin-conventions.yml
  title: Conversion API dedupe_id deduplication contract
- type: ChangeLog
  url: changelog/applovin-changelog.yml
  title: AppLovin MAX SDK changelog
- type: Sandbox
  url: sandbox/applovin-sandbox.yml
  title: MAX SDK test mode (no API sandbox)
- type: DataModel
  url: data-model/applovin-data-model.yml
  title: AppLovin entity-relationship model
- type: Webhooks
  url: asyncapi/applovin-webhooks.yml
  title: AppLovin server-to-server postback catalog
- type: AgentSkill
  url: skills/_index.yml
  title: AppLovin agent skills
- type: RateLimits
  url: rate-limits/applovin-rate-limits.yml
  title: AppLovin published rate limits
- type: Plans
  url: plans/applovin-plans-pricing.yml
  title: AppLovin plans (none published)
- type: FinOps
  url: finops/applovin-finops.yml
- type: SignUp
  url: https://max.applovin.com/login
- type: APIReference
  url: https://support.applovin.com/en/max/reporting-apis/revenue-reporting-api
- type: GettingStarted
  url: https://support.applovin.com/en/growth/getting-started
- type: Postman
  url: https://www.postman.com/kinlaneapi/applovin/overview
  title: AppLovin Postman workspace (API Evangelist)
maintainers:
- FN: API Evangelist
  url: https://apievangelist.com
  email: kin@apievangelist.com
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 29
  pass: local-v1

AppLovin

APIs 11

Postman Collections 11

Open Collections 12

MCP Servers 1

Pricing Plans 1

Rate Limits 1

FinOps 1

Event Specifications 1

Semantic Vocabularies 1

Spectral Rules 2

JSON Schema 4

JSON Structure 3

Examples 8

Security Posture 2

Agentic Access 1

Get Started 4

Documentation 6

Agent Surfaces 4

Design & Contract 10

Build 21

Access & Security 2

Operate 3

Commercial 4

Company 3

Source (apis.yml)