AppLovin

aid: applovin
url: https://github.com/api-evangelist/applovin
name: AppLovin
type: Index
image: https://www.applovin.com/favicon.ico
tags:
- Advertising
- Mobile
- AdTech
- App Monetization
- Mediation
- User Acquisition
- Marketing Technology
- Conversion Tracking
description: AppLovin is a marketing platform that helps businesses reach, monetize, and grow their global audiences through
  mobile advertising, mediation, and analytics. The company operates platforms including AppDiscovery (Axon) for performance-based
  user acquisition, MAX for in-app bidding mediation, Adjust for mobile measurement, and Wurl for connected TV. AppLovin provides
  SDKs and REST APIs that allow app developers and advertisers to integrate ad serving, monetization, campaign management,
  conversion tracking, and reporting capabilities into their applications.
created: '2026-05-04'
modified: '2026-05-19'
specificationVersion: '0.19'
apis:
- aid: applovin-max-revenue-reporting
  name: AppLovin MAX Revenue Reporting API
  description: The MAX Revenue Reporting API returns aggregated MAX mediation revenue and user-level publisher data. Publishers
    query the API with a Report Key, a date range (up to a 45-day window), and a list of columns to return (day, hour, application,
    ad format, country, network, impressions, eCPM, revenue, etc.). The API supports filtering, sorting, and pagination, and
    returns results as either JSON or CSV. The endpoint is commonly integrated with mobile measurement partners (MMPs) and
    BI pipelines for monetization analytics.
  humanURL: https://support.axon.ai/en/max/reporting-apis/revenue-reporting-api
  baseURL: https://r.applovin.com/maxReport
  version: v1
  properties:
  - type: Documentation
    url: https://support.axon.ai/en/max/reporting-apis/revenue-reporting-api
  - type: OpenAPI
    url: openapi/applovin-max-revenue-reporting.yaml
  - type: NaftikoCapability
    url: capabilities/max-revenue-reporting-revenue-reporting.yaml
  tags:
  - Reporting
  - Mediation
  - Monetization
  - Analytics
- aid: applovin-max-ad-unit-management
  name: AppLovin MAX Ad Unit Management API
  description: The MAX Ad Unit Management API allows publishers to programmatically manage their MAX mediation configuration.
    It supports creating, listing, viewing, and editing ad units across iOS and Android apps; configuring ad network settings,
    frequency capping, bid floors, and segment-based waterfalls; running A/B experiments on waterfalls; and managing test
    devices. Authentication uses an Api-Key header containing a Management Key. Rate limit is 2,000 requests per hour.
  humanURL: https://support.axon.ai/en/max/advanced-features/ad-unit-management-api
  baseURL: https://o.applovin.com/mediation/v1
  version: v1
  properties:
  - type: Documentation
    url: https://support.axon.ai/en/max/advanced-features/ad-unit-management-api
  - type: OpenAPI
    url: openapi/applovin-max-ad-unit-management.yaml
  - type: NaftikoCapability
    url: capabilities/max-ad-unit-management-ad-units.yaml
  - type: NaftikoCapability
    url: capabilities/max-ad-unit-management-experiments.yaml
  - type: NaftikoCapability
    url: capabilities/max-ad-unit-management-test-devices.yaml
  - type: NaftikoCapability
    url: capabilities/max-ad-unit-management-waterfalls.yaml
  tags:
  - Mediation
  - Ad Units
  - Waterfalls
  - Experiments
  - Configuration
- aid: applovin-growth-reporting
  name: AppLovin Growth (Axon / AppDiscovery) Reporting API
  description: The Growth Reporting API exposes campaign-level performance data for AppLovin's AppDiscovery / Axon advertising
    platform. Advertisers and publishers retrieve aggregated metrics (impressions, clicks, conversions, installs, cost, revenue)
    by campaign, country, day, and other dimensions, scoped by either advertiser or publisher report types. The API supports
    JSON and CSV output, filtering, sorting, paging, and a 45-day rolling window.
  humanURL: https://support.axon.ai/en/growth/promoting-your-apps/api/reporting-api
  baseURL: https://r.applovin.com/report
  version: v1
  properties:
  - type: Documentation
    url: https://support.axon.ai/en/growth/promoting-your-apps/api/reporting-api
  - type: OpenAPI
    url: openapi/applovin-growth-reporting.yaml
  - type: NaftikoCapability
    url: capabilities/growth-reporting-growth-reporting.yaml
  tags:
  - Reporting
  - User Acquisition
  - Advertising
  - Analytics
- aid: applovin-growth-asset-reporting
  name: AppLovin Growth Asset Reporting API
  description: The Growth Asset Reporting API provides creative-level performance data for AppLovin AppDiscovery campaigns.
    It returns metrics (impressions, clicks, CTR, cost) broken down by creative asset, creative set, and campaign, supporting
    both fixed time-range queries (yesterday, last_7d, last_month) and arbitrary date-range queries within a 45-day window.
  humanURL: https://support.axon.ai/en/growth/promoting-your-apps/api/asset-reporting-api
  baseURL: https://r.applovin.com/assetReport
  version: v1
  properties:
  - type: Documentation
    url: https://support.axon.ai/en/growth/promoting-your-apps/api/asset-reporting-api
  - type: OpenAPI
    url: openapi/applovin-growth-asset-reporting.yaml
  - type: NaftikoCapability
    url: capabilities/growth-asset-reporting-asset-reporting.yaml
  tags:
  - Reporting
  - Creatives
  - User Acquisition
  - Advertising
- aid: applovin-axon-campaign-management
  name: AppLovin Axon Campaign Management API
  description: The Axon Campaign Management API enables advertisers to programmatically create, update, list, and manage AppLovin
    AppDiscovery (Axon) campaigns, creative sets, and creative assets. It supports campaign budgeting, goal optimization (CPI,
    CPE, CPP, ROAS variants), country/region/metro targeting, attribution tracking integration with major MMPs (Adjust, AppsFlyer,
    Apsalar, Branch, Kochava, Tenjin), creative set lifecycle (create, update, clone), and asset upload (HTML5 playables,
    images, videos). Authentication uses an Authorization header with the Campaign Management API key. Rate limit is 1,000
    requests per 60 seconds.
  humanURL: https://support.axon.ai/en/app-discovery/api/axon-campaign-management-api/
  baseURL: https://api.ads.axon.ai/manage/v1
  version: v1
  properties:
  - type: Documentation
    url: https://support.axon.ai/en/app-discovery/api/axon-campaign-management-api/
  - type: OpenAPI
    url: openapi/applovin-axon-campaign-management.yaml
  - type: NaftikoCapability
    url: capabilities/axon-campaign-management-assets.yaml
  - type: NaftikoCapability
    url: capabilities/axon-campaign-management-campaigns.yaml
  - type: NaftikoCapability
    url: capabilities/axon-campaign-management-creative-sets.yaml
  tags:
  - Campaigns
  - Creatives
  - User Acquisition
  - Advertising
  - Asset Management
- aid: applovin-conversion-api-lead-gen
  name: AppLovin Conversion API for Lead Generation
  description: The AppLovin Conversion API (CAPI) for Lead Generation lets advertisers send server-to-server conversion events
    (page_view, generate_lead) directly to AppLovin / Axon for attribution and optimization. Events include user identifiers
    (axwrt cookie, aleid, email, phone, IP, user agent) which AppLovin auto-hashes where required. Up to 100 events can be
    batched per request, and events are deduplicated against pixel-fired client-side events using a dedupe_id.
  humanURL: https://support.axon.ai/en/growth/promoting-your-websites/api/lead-gen-capi/
  baseURL: https://b.applovin.com
  version: v1
  properties:
  - type: Documentation
    url: https://support.axon.ai/en/growth/promoting-your-websites/api/lead-gen-capi/
  - type: OpenAPI
    url: openapi/applovin-conversion-api-lead-gen.yaml
  - type: NaftikoCapability
    url: capabilities/conversion-api-lead-gen-conversion-events.yaml
  tags:
  - Conversion Tracking
  - Server-to-Server
  - Lead Generation
  - Attribution
common:
- type: LinkedIn
  url: https://www.linkedin.com/company/applovin
- type: Website
  url: https://www.applovin.com
- type: Documentation
  url: https://support.axon.ai
- type: DeveloperPortal
  url: https://developers.applovin.com
- type: Support
  url: https://support.axon.ai
- type: Blog
  url: https://www.applovin.com/blog/
- type: TermsOfService
  url: https://www.applovin.com/legal/
- type: PrivacyPolicy
  url: https://www.applovin.com/privacy/
- type: GitHubOrganization
  url: https://github.com/AppLovin
- type: SDK
  url: https://github.com/AppLovin/AppLovin-MAX-SDK-Android
  title: MAX Android SDK
- type: SDK
  url: https://github.com/AppLovin/AppLovin-MAX-SDK-iOS
  title: MAX iOS SDK
- type: SDK
  url: https://github.com/AppLovin/AppLovin-MAX-Swift-Package
  title: MAX Swift Package
- type: SDK
  url: https://github.com/AppLovin/AppLovin-MAX-Unity-Plugin
  title: MAX Unity Plugin
- type: SDK
  url: https://www.npmjs.com/package/react-native-applovin-max
  title: MAX React Native Plugin
- type: SDK
  url: https://github.com/AppLovin/AppLovin-MAX-Flutter
  title: MAX Flutter Plugin
- type: SDK
  url: https://github.com/AppLovin/AppLovin-MAX-Cordova
  title: MAX Cordova Plugin
- type: SDK
  url: https://github.com/AppLovin/AppLovin-MAX-Unreal
  title: MAX Unreal Plugin
- type: SDK
  url: https://github.com/AppLovin/AppLovin-MAX-Defold
  title: MAX Defold Plugin
- type: SDK
  url: https://github.com/AppLovin/AppLovin-MAX-Godot
  title: MAX Godot Plugin
- type: SDK
  url: https://github.com/AppLovin/AppLovin-MAX-AIR
  title: MAX Adobe AIR Plugin
- type: SDK
  url: https://github.com/AppLovin/AppLovin-MAX-Ad-Review-SDK-Android
  title: MAX Ad Review Android SDK
- type: SDK
  url: https://github.com/AppLovin/AppLovin-MAX-Ad-Review-SDK-iOS
  title: MAX Ad Review iOS SDK
- type: CodeExamples
  url: https://github.com/AppLovin/AppLovin-MAX-Unity-Plugin
  title: MAX Unity Demo App
- type: Tools
  url: https://github.com/AppLovin/CocoaPods-Specs
  title: AppLovin CocoaPods Specs Repository
- type: Tools
  url: https://github.com/AppLovin/homebrew-Mobile-Tools
  title: Homebrew Mobile Tools Tap
- type: SpectralRules
  url: rules/applovin-rules.yml
  title: AppLovin Spectral Ruleset
- type: JSONLD
  url: json-ld/applovin-context.jsonld
  title: AppLovin JSON-LD Context
- type: Vocabulary
  url: vocabulary/applovin-vocabulary.yml
  title: AppLovin Domain Vocabulary
- type: JSONSchema
  url: json-schema/applovin-campaign-schema.json
  title: AppLovin Campaign Schema
- type: JSONSchema
  url: json-schema/applovin-creative-set-schema.json
  title: AppLovin Creative Set Schema
- type: JSONSchema
  url: json-schema/applovin-ad-unit-schema.json
  title: AppLovin Ad Unit Schema
- type: JSONSchema
  url: json-schema/applovin-conversion-event-schema.json
  title: AppLovin Conversion Event Schema
maintainers:
- FN: API Evangelist
  url: https://apievangelist.com