Marketing Technology
Providers using this tag (38)
Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.
Exemplar 4 Complete, well-documented, and agent-ready
Strong 2 Solid coverage with minor gaps
Thin 7 Limited public surface area
Emerging 5 Early or largely undocumented
Minimal 13 Almost no public developer surface
Unrated 1 Not yet scored
APIs with this tag (0)
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Score breakdown
Where this tag sits
38 providers carry this tag directly, and 93 counting the 1 narrower tag below — 55 more to reach.
Related tags
Where this tag comes from
Cohort brief
Auto-generatedThe 33 providers in the APIs.io catalog tagged Marketing Technology, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.
| Facet | This cohort | Catalog | Difference | Scored |
|---|---|---|---|---|
| Operational Transparency | 28 | 12.4 | +15.6 | 33 |
| Access Clarity | 35.9 | 25 | +10.9 | 33 |
| Developer Ergonomics | 32.8 | 22.1 | +10.7 | 33 |
| Contract Governance | 14.1 | 9.4 | +4.7 | 33 |
| Contract Quality | 22.5 | 18.2 | +4.3 | 33 |
| Discoverability | 61.6 | 57.9 | +3.7 | 33 |
A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.
| Artifact | This cohort | Catalog | Difference |
|---|---|---|---|
| MCP server (any) | 24% | 16% | +8 |
| MCP server (first-party) | 21% | 14% | +7 |
| Agent Skills | 0% | 0% | 0 |
| OAuth scopes | 29% | 13% | +16 |
| Security | 97% | 98% | -1 |
| Arazzo workflows | 3% | 2% | +1 |
| Governance rules | 41% | 35% | +6 |
mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.
- 1 Act-On 77.2
- 2 Adobe Launch 73.9
- 3 6sense 70.2
- 4 Simon Data 70.1
- 5 ObservePoint 56.9
- 6 Banzai 54.8
- 7 Demio 53.1
- 8 Reprise 49.5
- 9 Pinoffer 49.3
- 10 BetGenius 46.7
- 1 6sense 54.6
- 2 Act-On 49.8
- 3 Simon Data 46.8
- 4 Reprise 37.6
- 5 AppLovin 36.2
- 6 Demio 35.9
- 7 Channel99 34.4
- 8 Banzai 34.2
- 9 ObservePoint 33.4
- 10 adsbiq-com 31.2
Coverage caveat. 25 of 33 scored members had under half their catalog-attributable points satisfied at all (catalog_earned / catalog_max < 0.5). They are INCLUDED in the mean above. A large share here means the cohort mean is partly a measurement of how far our enrichment reached, not only of how these providers publish.Generated from the catalog build of 7 November 2026, across 38912 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.
Work with this as data
Every tag here is available over the APIs.io API and to AI agents over MCP.