Marketing Technology
Providers using this tag (35)
Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.
Exemplar 2 Complete, well-documented, and agent-ready
Strong 2 Solid coverage with minor gaps
Developing 9 Usable, with meaningful gaps to close
Thin 5 Limited public surface area
Emerging 6 Early or largely undocumented
Minimal 8 Almost no public developer surface
APIs with this tag (0)
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Score breakdown
Related tags
Where this tag comes from
Cohort brief
Auto-generatedThe 29 providers in the APIs.io catalog tagged Marketing Technology, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.
| Facet | This cohort | Catalog | Difference | Scored |
|---|---|---|---|---|
| Operational Transparency | 28.6 | 13.9 | +14.7 | 29 |
| Developer Ergonomics | 35.3 | 23.3 | +12 | 29 |
| Access Clarity | 38.1 | 26.3 | +11.8 | 29 |
| Discoverability | 67.2 | 61 | +6.2 | 29 |
| Contract Quality | 24.4 | 19.8 | +4.6 | 29 |
| Contract Governance | 10.7 | 6.3 | +4.4 | 29 |
A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.
| Artifact | This cohort | Catalog | Difference |
|---|---|---|---|
| MCP server (any) | 22% | 10% | +12 |
| MCP server (first-party) | 19% | 9% | +10 |
| Agent Skills | 0% | 0% | 0 |
| OAuth scopes | 28% | 11% | +17 |
| Security | 100% | 97% | +3 |
| Arazzo workflows | 3% | 2% | +1 |
| Governance rules | 13% | 14% | -1 |
mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.
- 1 Adobe Launch 71.8
- 2 6sense 70.6
- 3 Simon Data 64
- 4 Act-On 57.1
- 5 ObservePoint 51.9
- 6 Pinoffer 50.8
- 7 Demio 47.4
- 8 BetGenius 43.7
- 9 Reprise 43.4
- 10 Channel99 43.2
- 1 6sense 50.4
- 2 Simon Data 49
- 3 Act-On 36.9
- 4 AppLovin 36.5
- 5 Demio 35.8
- 6 Channel99 35.6
- 7 Banzai 34
- 8 ObservePoint 33.2
- 9 Adobe Launch 32.9
- 10 Reprise 32.4
Work with this as data
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