Marketing Technology
Providers using this tag (36)
Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.
Exemplar 2 Complete, well-documented, and agent-ready
Strong 2 Solid coverage with minor gaps
Developing 8 Usable, with meaningful gaps to close
Thin 5 Limited public surface area
Emerging 7 Early or largely undocumented
Minimal 11 Almost no public developer surface
Unrated 1 Not yet scored
APIs with this tag (0)
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Score breakdown
Where this tag sits
36 providers carry this tag directly, and 84 counting the 1 narrower tag below — 50 more to reach.
Related tags
Where this tag comes from
Cohort brief
Auto-generatedThe 31 providers in the APIs.io catalog tagged Marketing Technology, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.
| Facet | This cohort | Catalog | Difference | Scored |
|---|---|---|---|---|
| Operational Transparency | 26.7 | 13.7 | +13 | 31 |
| Developer Ergonomics | 33 | 23.2 | +9.8 | 31 |
| Access Clarity | 34.6 | 26.5 | +8.1 | 31 |
| Contract Quality | 21.2 | 17.6 | +3.6 | 31 |
| Contract Governance | 9.9 | 6.3 | +3.6 | 31 |
| Discoverability | 59.4 | 58.1 | +1.3 | 31 |
A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.
| Artifact | This cohort | Catalog | Difference |
|---|---|---|---|
| MCP server (any) | 22% | 14% | +8 |
| MCP server (first-party) | 19% | 12% | +7 |
| Agent Skills | 0% | 0% | 0 |
| OAuth scopes | 28% | 11% | +17 |
| Security | 97% | 98% | -1 |
| Arazzo workflows | 3% | 2% | +1 |
| Governance rules | 13% | 14% | -1 |
mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.
- 1 Adobe Launch 74.8
- 2 6sense 71.7
- 3 Simon Data 66.3
- 4 Act-On 57.9
- 5 ObservePoint 53.4
- 6 Pinoffer 49.3
- 7 Demio 48.4
- 8 Reprise 46.8
- 9 BetGenius 45
- 10 Channel99 44
- 1 6sense 55.6
- 2 Simon Data 46.8
- 3 Reprise 37.6
- 4 Act-On 36.9
- 5 Demio 35.8
- 6 Channel99 35.6
- 7 AppLovin 34.4
- 8 Banzai 34
- 9 ObservePoint 33.2
- 10 Adobe Launch 32.9
Coverage caveat. 26 of 31 scored members had under half their catalog-attributable points satisfied at all (catalog_earned / catalog_max < 0.5). They are INCLUDED in the mean above. A large share here means the cohort mean is partly a measurement of how far our enrichment reached, not only of how these providers publish.Generated from the catalog build of 5 October 2026, across 29093 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.
Work with this as data
Every tag here is available over the APIs.io API and to AI agents over MCP.