Knotch

aid: knotch
accessModel:
  pricing: contact-sales
  onboarding: sales-led
  trial: false
  try_now: false
  public: false
  label: Sales-led with public documentation
  confidence: medium
  source:
  - https://docs.knotch.it/
  - https://help.knotch.com/en/articles/159-events-api-v11-technical-overview
  generated: '2026-08-13'
  method: searched
  note: 'Documentation, the OpenAPI and the client-side tag APIs are public and anonymous, but credentials are not self-service:
    the Events API states "To obtain or rotate an API key, contact your Knotch Client Success Manager", the Event Pixel requires
    a Measurement Account ID from Client Success, and the Verification Pixel requires a kvpid issued via blueprint@knotch.com.
    No pricing page and no self-service signup are published.'
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/knotch.png
name: Knotch
description: 'Knotch is a New York-based content intelligence company founded by Anda Gansca and Aron Tzimas. Its Knotch One
  platform measures and optimizes owned-content performance for enterprise marketing teams, and its newer product, Ace, is
  positioned as AI experience infrastructure for the conversational web: it ingests a brand''s existing web properties, content
  hubs, video and feeds, atomizes them into modular content units tagged by topic, audience, funnel stage and intent, then
  composes adaptive page experiences for human visitors while emitting structured, citable content for AI agents and answer
  engines. Named enterprise customers include Google, Deloitte, Ally, Zillow, Cox Automotive, GEICO, Synchrony, Square, Dropbox,
  FOX and Chime. Knotch does publish a developer surface, on two hosts that are not linked from the marketing site: docs.knotch.it
  documents the browser-side Measurement Unit API, Event Pixel and Verification Pixel, and help.knotch.com documents the server-side
  Knotch Events API v1.1, which accepts batched conversion events over HTTPS with Bearer authentication and is backed by a
  live OpenAPI 3.1.0 definition served at https://events.knotch.it/openapi.json. Credentials are issued by Client Success
  rather than self-service, and no pricing, status page, changelog, SDK or public GitHub organization is published.'
url: https://raw.githubusercontent.com/api-evangelist/knotch/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- slow-ventures
x-tier: profiled
x-tier-reason: 'Upgraded from stub 2026-08-13: a live OpenAPI 3.1.0 was found at https://events.knotch.it/openapi.json and
  two public documentation hosts (docs.knotch.it, help.knotch.com) were harvested. The prior "no-public-api-surface" finding
  was wrong.'
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Content Intelligence
- Content Marketing
- Analytics
- Artificial Intelligence
- Personalization
- Marketing Technology
- Agentic Web
- Conversion Tracking
- Attribution
- Event Ingestion
- Web Analytics
apis:
- aid: knotch:events-api
  name: Knotch Events API
  description: Server-side conversion event ingestion. Accepts batches of up to 100 events over HTTPS with Bearer authentication,
    so conversions that happen off-site (CRM milestones such as ClosedWon, BecameSQL or Renewal, data-warehouse or marketing-automation
    outcomes) can be measured and attributed alongside on-site conversions in Knotch One, where they surface as "API Conversions".
    A simulate=true query parameter validates a payload without storing data. A Segment Webhook destination endpoint is also
    supported and is the only path present in the published OpenAPI.
  humanURL: https://help.knotch.com/en/articles/159-events-api-v11-technical-overview
  baseURL: https://events.knotch.it
  tags:
  - Events
  - Conversions
  - Attribution
  properties:
  - type: OpenAPI
    url: openapi/knotch-events-api-openapi.yml
  - type: Documentation
    url: https://help.knotch.com/en/collections/22-events-api
  - type: APIReference
    url: https://help.knotch.com/en/articles/159-events-api-v11-technical-overview
  - type: Authentication
    url: authentication/knotch-authentication.yml
  - type: Conventions
    url: conventions/knotch-conventions.yml
  - type: Idempotency
    url: conventions/knotch-conventions.yml
  - type: ErrorCatalog
    url: errors/knotch-problem-types.yml
  - type: DataModel
    url: data-model/knotch-data-model.yml
  - type: Sandbox
    url: sandbox/knotch-sandbox.yml
  - type: RateLimits
    url: rate-limits/knotch-rate-limits.yml
  - type: Overlay
    url: overlays/knotch-events-api-overlay.yaml
- aid: knotch:unit-api
  name: Knotch Measurement Unit API
  description: 'Browser-side JavaScript API exposed by the Knotch tag for controlling Measurement Units on a page at runtime:
    Knotch.addUnit(), Knotch.removeUnit(), Knotch.setFocus(), Knotch.enableUnit(), Knotch.disableUnit() and Knotch.setOptout().
    Paired with the knotch-ignore HTML attribute, which holds a placeholder container back from injecting a Unit until the
    publisher explicitly enables it.'
  humanURL: https://docs.knotch.it/unit_api/
  baseURL: https://www.knotch-cdn.com
  tags:
  - JavaScript
  - Measurement
  - Consent
  properties:
  - type: Documentation
    url: https://docs.knotch.it/unit_api/
  - type: Components
    url: components/knotch-components.yml
- aid: knotch:event-pixel
  name: Knotch Event Pixel
  description: HTTP beacon endpoint for signalling arbitrary events from a web page — conversion events, site journey steps
    and visitor signals. A single GET to the collection host with account_id, event and optional page_url and ts query parameters,
    implementable as an inline <img>, a dynamic Image() in JavaScript, or an event-delegated handler.
  humanURL: https://docs.knotch.it/event_pixel/
  baseURL: https://t.knotch.it
  tags:
  - Pixel
  - Events
  - Conversion Tracking
  properties:
  - type: Documentation
    url: https://docs.knotch.it/event_pixel/
- aid: knotch:verification-pixel
  name: Knotch Verification Pixel
  description: Publisher traffic verification tag, a component of Knotch Blueprint. A single script element carrying a data-kvpid
    attribute, fired once on document onLoad, collecting page views, unique visitors and basic browser metrics. Identifiers
    are first-party cookies and are explicitly not shared with the Knotch Measurement product.
  humanURL: https://docs.knotch.it/verification_pixel/
  baseURL: https://www.knotch-cdn.com
  tags:
  - Pixel
  - Verification
  - Publishers
  properties:
  - type: Documentation
    url: https://docs.knotch.it/verification_pixel/
  - type: Components
    url: components/knotch-components.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://knotch.com/
- type: Website
  name: knotch.it
  url: https://knotch.it
- type: DeveloperPortal
  url: https://docs.knotch.it/
- type: Documentation
  url: https://docs.knotch.it/
- type: APIReference
  url: https://help.knotch.com/en/articles/159-events-api-v11-technical-overview
- type: GettingStarted
  url: https://help.knotch.com/en/collections/1-getting-started
- type: Support
  url: https://help.knotch.com/
- type: HelpCenter
  url: https://help.knotch.com/
- type: PrivacyPolicy
  url: https://knotch.com/legal/privacy-policy
- type: OpenAPI
  url: openapi/knotch-events-api-openapi.yml
- type: Authentication
  url: authentication/knotch-authentication.yml
- type: Conventions
  url: conventions/knotch-conventions.yml
- type: Idempotency
  url: conventions/knotch-conventions.yml
- type: ErrorCatalog
  url: errors/knotch-problem-types.yml
- type: DataModel
  url: data-model/knotch-data-model.yml
- type: Conformance
  url: conformance/knotch-conformance.yml
- type: Lifecycle
  url: lifecycle/knotch-lifecycle.yml
- type: Sandbox
  url: sandbox/knotch-sandbox.yml
- type: Components
  url: components/knotch-components.yml
- type: Packages
  url: packages/knotch-packages.yml
- type: Plans
  url: plans/knotch-plans-pricing.yml
- type: RateLimits
  url: rate-limits/knotch-rate-limits.yml
- type: Overlay
  url: overlays/knotch-events-api-overlay.yaml
- type: AgentSkill
  url: skills/_index.yml
- type: DomainSecurity
  url: security/knotch-domain-security.yml
- type: LLMsTxt
  url: llms/knotch-llms.txt
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 18
  pass: local-v1
  note: Contract discovery corrected a wrong prior finding. The 2026-07-19 pass recorded "no-public-api-surface"; a live OpenAPI
    3.1.0 was found on the API host root at https://events.knotch.it/openapi.json, and two public documentation hosts (docs.knotch.it,
    help.knotch.com) were harvested. Neither documentation host is linked from knotch.com, which is why the first pass missed
    them.