established · 4.0

Personalization

Score 26.2 / 100 134 providers 59 APIs Search apis.io →
Variants seen in the corpus: Personalizationpersonalization

Providers using this tag (134)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Exemplar 11 Complete, well-documented, and agent-ready
Salesforce Marketing CloudAutomationContent ManagementCustomer JourneyDigital Marketing1 API78.4Treasure DataCustomer Data PlatformCDPBig DataData Warehouse7 APIs74.1OptimizelyA/B TestingContent ManagementCustomer DataE-Commerce37 APIs72.5MoEngageCustomer Engagementmarketing-automationcustomer-data-platformPush Notifications30 APIs72.0Talon.OnePromotionsLoyaltyCouponsIncentives5 APIs71.5Mapp Marketing CloudCompanyMarketingMarketing AutomationEmail4 APIs70.9BloomreachDigital CommerceSearchMerchandisingRecommendations8 APIs70.8Adobe SuiteArtificial IntelligenceAnalyticsAutomationCommerce70 APIs69.5VidyardVideoVideo PlatformVideo AnalyticsVideo Sharing3 APIs68.8Blueshiftcustomer-data-platformCustomer Engagementmarketing-automationcross-channel-messaging2 APIs68.7TealiumCustomer Data PlatformCDPTag ManagementAudienceStream6 APIs68.3
Strong 26 Solid coverage with minor gaps
Simon DataCustomer Data PlatformCDPMarketing AutomationAudience Segmentation17 APIs65.0SAP EmarsysMarketing AutomationCustomer EngagementEmail MarketingOmnichannel25 APIs64.8WalnutSales DemoInteractive DemosProduct DemosSales Enablement1 API64.5OloFood ServiceRestaurantOnline OrderingDelivery2 APIs62.5AcousticCompanyMartechMarketingMarketing Automation2 APIs62.2AppchargeCompanyPaymentsMonetizationMerchant of Record1 API62.0Adobe Experience CloudAnalyticsCustomer ExperienceDigital Marketing5 APIs61.9CordialCompanyMarketingMarketing AutomationMessaging2 APIs61.6AlgoliaSearchDiscoveryRecommendations15 APIs61.1StorylaneInteractive DemosProduct WalkthroughsSales EnablementMarketing4 APIs61.1LyticsCustomer Data PlatformCDPSegmentation2 APIs61.0DotdigitalMarketing AutomationEmail MarketingSMSMMS86 APIs60.4ZaiusCompanyCustomer Data PlatformCDPMarketing11 APIs60.2KenticoCMSContent ManagementDigital Experience PlatformGraphQL5 APIs60.0IntelligemsCompanyA/B TestingE-CommercePricing1 API59.6DemandbaseAccount-Based MarketingAdvertisingAI AgentsB2B Marketing16 APIs59.1NtropyCompanyFintechTransaction EnrichmentFinancial Data2 APIs59.0SendsparkCompanyVideoSalesMarketing1 API58.9Clerk.ioArtificial IntelligenceCommerceE-CommerceEmail Marketing2 APIs58.8WunderkindCompanyMarketingIdentity Resolution5 APIs57.7MastercardCredit CardsDigital IdentityFinancial-ServicesFraud Detection37 APIs56.7DigiohCompanyMarketingE-Commerce1 API55.1DinMoCompanyCustomer Data PlatformCDPReverse ETL1 API54.5Amazon PersonalizeArtificial IntelligenceCustomer ExperienceMachine-LearningML1 API54.4InsiderCompanyCustomer EngagementCustomer Data Platform18 APIs54.4SailthruCompanyEmail MarketingMarketing Automation2 APIs54.4
Developing 26 Usable, with meaningful gaps to close
BluecoreCompanyRetailMarketingCustomer Data Platform3 APIs52.0AB TastyAggregationExperimentationFeature Flags1 API51.7AmperityCompanyEnterpriseCustomer Data PlatformCDP2 APIs51.1UniformCompanyDigital Experience PlatformContent Management1 API50.4MonetateCompanyExperience OptimizationA/B Testing6 APIs50.2Constructor.ioCompanySearchE-CommerceProduct Discovery34 APIs49.6Movable InkCompanyMarketingEmail2 APIs48.8Builder.ioHeadless CMSVisual DevelopmentContent DeliveryA/B Testing6 APIs48.4Cast CorporationCompanyCustomer SuccessArtificial IntelligenceAI Agents2 APIs48.4EpiserverCompanyEnterpriseContent ManagementDigital Experience Platform3 APIs48.1DocupilotDocument GenerationPDF GenerationDocument AutomationTemplate Engine2 APIs46.8ChordCommerceComposable CommerceHeadless CommerceOrder Management3 APIs46.5CoveoArtificial IntelligenceAnalyticsCatalogCommerce31 APIs46.3SuggesticCompanyNutritionHealthMeal Planning1 API46.2TavusArtificial IntelligenceGenerative AIVideoConversational AI1 API46.0CrossEngageCompanyCustomer Data PlatformMarketingCustomer Engagement12 APIs45.2Octane AICompanyShopifyE-CommerceProduct Recommendations43.9Depict.AICompanyE CommerceSearchRecommendations3 APIs43.3ZepMemoryAI AgentsKnowledge GraphTemporal Graph1 API43.2NinetailedExperimentationA/B TestingAudience Segmentation1 API43.1InstapageLanding PagesConversion OptimizationMarketingA/B Testing11 APIs42.7DepictCompanyE-CommerceMerchandisingProduct Recommendations3 APIs41.9Session AICompanyArtificial IntelligenceE-CommerceRetail2 APIs41.1FermatCompanyCommerceE-Commerce2 APIs40.9MemesioMemesMediaImage-GenerationContent1 API40.9True FitCompanyFit and SizingApparelFootwear2 APIs39.4
Thin 21 Limited public surface area
KnotchCompanyContent IntelligenceContent MarketingAnalytics1 API38.5PandoraMusicStreamingRadioPodcasts1 API38.5miso.aiCompanyArtificial IntelligenceMachine-LearningSearch1 API36.6Kitchen StoriesCompanyFood and BeverageRecipesCooking1 API35.1FibrCompanyConversion Rate OptimizationLanding Pages34.5Curated for YouCompanyE-CommerceRetailProduct Discovery1 API33.3Google Cloud Recommendations AIE-CommerceGoogle CloudMachine-Learning1 API31.8Hello RetailE-CommerceProduct RecommendationsRetail1 API31.7SundaySkyCompanyVideoVideo Personalization1 API31.5Qeen.AICompanyArtificial IntelligenceMarketingE-Commerce3 APIs31.4Eder LabsCompanyCloud SaasAI AgentsMemory1 API31.0ConstructorCompanyE-CommerceSearchProduct Discovery1 API30.5CooklistCompanyAgentic CommerceGroceryRetail29.5Black Crow AICompanyE-CommerceArtificial IntelligenceMachine-Learning2 APIs29.3ConvertExperimentationAB TestingConversion Optimization1 API29.2hotjar1 API29.0EasySizeCompanyFashionE-CommerceSize Recommendation1 API27.6KameleoonExperimentationAB TestingFeature Flags1 API27.3VWOExperimentationAB TestingConversion Optimization1 API27.2EvolvExperimentationOptimizationA/B Testing1 API26.7RoktE-CommerceAdvertisingTransaction Moment7 APIs26.2
Emerging 22 Early or largely undocumented
Dynamic YieldCompanyCloudExperience Optimization1 API25.9Rosetta.aiCompanyE-CommerceRecommendations24.8Remarkable AICompanyApplicative SaasCustomer Engagement24.5Lucky CartCompanyRetail MediaMarTechE-Commerce6 APIs24.2Crossing MindsCompanyAi MlRecommendations1 API24.0RiiidArtificial IntelligenceEducationAdaptive LearningKnowledge Tracing1 API23.8NamogooCompanyE-CommerceRetail23.1SuperpowerHealthLongevityLab TestingBiomarkers1 API23.0MotivaCompanyMarketingEmail MarketingMarketing Automation22.7AlyceGiftingCorporate GiftingB2BMarketing Automation1 API22.2PersadoCompanyAi AppsArtificial IntelligenceGenerative AI1 API21.5Google OptimizeA/B TestingAnalyticsDeprecatedExperimentation1 API20.4Function of BeautyCompanyConsumerBeautyPersonal Care1 API18.2RetainIQCompanyArtificial IntelligenceRetention MarketingEmail Marketing16.2Yieldify *CompanyEnterpriseConversion Rate Optimization14.1Sync APIAdvertisingDigital MarketingIn-App AdvertisingMobile3 APIs13.4NooklyCompanyChildrenEducationEdTech13.2PlinkCompanyPaymentsCard Linking13.1BloomyCompanyEducationEdTechArtificial Intelligence12.0PolymorphCompanyExperimentationConsumer Internet11.5HungryrootCompanyGroceryMeal KitFood Delivery11.4Stitch FixCompanyConsumerRetailE-Commerce11.3
Minimal 28 Almost no public developer surface
Jane (iHeartJane)CannabisE-CommerceMarketplaceDispensary2 APIs10.2Sequen AICompanyArtificial IntelligenceRanking9.7PersoneticsCompanyBankingFintechFinancial-Services9.1RadiantGraphCompanyHealthcareHealth Data9.0Carnival CorporationCruise LinesTravelHospitalityMobile Apps8 APIs8.9Equinox HoldingsFitnessLuxuryHealthWellness8 APIs8.6CQuotientCompanyCommerceE-Commerce8.3MorphLCompanyArtificial IntelligenceMachine-Learning7.4reTravel.ioCompanyTravelTravel TechnologyMarketing6.3ARICompanyArtificial IntelligenceFashionRetail Technology6.1IpsyCompanyBeautyCosmeticsSubscription6.0ProseCompanyConsumerBeautyHaircare5.360dBCompanyAudioPodcastingMedia5.0AdkuCompanyE-CommerceMachine-Learning5.0BoomTrainCompanyMarketingMachine-Learning5.0DataSineCompanyArtificial IntelligenceMachine-Learning5.0FreshplumCompanyAnalyticsPredictive AnalyticsE-Commerce5.0IntellimizeCompanyAi MlWebsite Optimization5.0MybuysCompanyE-CommerceRetail5.0OfferfitCompanyArtificial IntelligenceMachine-LearningMarketing5.0OneSpotCompanyAdTechContent MarketingMarketing Technology5.0OutfitteryCompanyConsumerFashionE-Commerce5.0QuBitCompanyE-CommerceRecommendations5.0RareLeeCompanyStyle ConsultingFashionBeauty5.0RightpointCompanyConsultingDigital ExperienceCustomer Experience5.0wantfulCompanyE-CommerceRetailGifts5.0Wonderbly *CompanyConsumerE-Commerce5.0LemonBoxCompanyConsumerHealthNutrition4.5

APIs with this tag (42)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Exemplar 5 Complete, well-documented, and agent-ready
Einstein Recommendations APIAPI for leveraging AI-powered product and content recommendations to personalize customer experiences.78.4Adobe Target APIManage personalization activities, audiences, offers, and deliver experiences across web, mobile, and IoT c...69.5Vidyard Video Agent APIThe Video Agent API enables integration of Vidyard's AI-powered video generation into any application or cu...68.8Tealium Moments APIA high-performance, configurable endpoint that retrieves a targeted slice of live visitor context for real-...68.3Tealium Personalization APIThe Personalization API from Tealium — 2 operation(s) for personalization.68.3
Strong 12 Solid coverage with minor gaps
Simon Data Contacts APIContact profile lookup.65.0Walnut Customer Data APIRead-only REST API for Walnut demo analytics. Two data endpoints plus a health check — GET /demo-sessions r...64.5Olo Marketing & Guest Data Platform APIOlo Marketing and the Guest Data Platform (GDP) unify first-party guest data captured across ordering, paym...62.5Appcharge Personalization APIThe Personalization API from Appcharge — 1 operation(s) for personalization.62.0Algolia Personalization APIConfigures and applies user-affinity profiles built from Insights events to re-rank search and browse resul...61.1Storylane External APIThe Storylane External API allows Enterprise plan customers to programmatically list published demos, retri...61.1Ntropy personalization APIThe personalization API from Ntropy — 6 operation(s) for personalization.59.0Mastercard Personalized OffersPersonalized Offers analyzes payment card transaction history to present cardholders with relevant card-lin...56.7Digioh JavaScript APIClient-side browser API exposed by the Digioh widget runtime once the Digioh JavaScript tag is installed on...55.1DinMo Personalization APIReal-time read API for retrieving an activated model record (customer profile and its mapped activation att...54.5Sailthru APIThe core Sailthru HTTPS API. All requests are GET, POST or DELETE calls to https://api.sailthru.com/, auth54.4Sailthru JavaScript API (Personalization Engine)The client-side Sailthru JavaScript tag (spm.v1.min.js, served from ak.sail-horizon.com) used for on-site b...54.4
Developing 8 Usable, with meaningful gaps to close
Amperity Profile APIRESTful API for real-time access to unified customer profiles. List indexes, fetch an index, and read pagin...51.1Movable Ink Customer Data APIA write-only HTTP collector that ingests customer behavioral events in real time so Movable Ink Studio can ...48.8Cast In-app Delivery APIServer-side endpoint for minting a personalized Cast presentation permalink for one contact in one project,...48.4Docupilot personalization APIThe personalization API from Docupilot — 1 operation(s) for personalization.46.8Chord Audiences APIRead API for activated audiences. Once the Dynamic Audiences API destination is enabled on an account, a sy...46.5Session AI Platform REST APIPublic REST API for the Session AI (ZineOne) platform. Documented operations cover sending events into the ...41.1FERMAT Pixel v2First-party browser ES module (claire.mjs) a brand embeds to emit commerce telemetry to FERMAT. Exposes a w...40.9True Fit 360 Member View APITwo-endpoint data API that packages True Fit machine-learning assets for a retailer partner: a Metadata end...39.4
Thin 8 Limited public surface area
Pandora GraphQL APIThe Pandora GraphQL API provides access to Pandora's music catalog and listener data, enabling developers t...38.5Kitchen Stories Personalization APIThe Personalization API from Kitchen Stories — 8 operation(s) for personalization.35.1SundaySky Video APIStorage-less HTTP API for real-time personalized video rendering. The caller POSTs a flat JSON object of vi...31.5Qeen Web Content and Analytics APIThe browser-side data plane the published qeen.js SDK and loader snippet call. The loader hashes the page U...31.4Black Crow AI Events APILive, versioned HTTP event-ingest API behind the Black Crow AI JavaScript tag. POST /v1/events/{event_name}...29.3Black Crow AI Global APIClient-side JavaScript API exposed by the Black Crow AI tag as window.blackcrow. Brands push a binding ({ap...29.3Hotjar Identify APIThe Hotjar Identify API is a client-side JavaScript API that allows developers to pass user data to Hotjar,...29.0Evolv Participant APIThe Evolv Participant API is the runtime edge API the client SDKs call to fetch a participant's experiment ...26.7
Emerging 6 Early or largely undocumented
Dynamic Yield Experience OS APIServer-side Experience APIs and related product APIs for personalization, recommendations, event collection...25.9Lucky Cart Shopper Experience APIReturns the set of Lucky Cart experiences currently available to a given shopper. GET /experiences takes sh...24.2Crossing Minds Recommendation APIUniversal B2B recommendation API — ingest users, items, ratings and interactions, then query profile-to-ite...24.0Riiid Adaptive LearningRiiid's adaptive learning engine analyzes learner interaction data in real time to recommend personalized s...23.8Superpower Action PlansPersonalized diet, lifestyle, and supplement action plans generated from a member's biomarkers and goals. I...23.0Sync API User Re-EngagementRe-engagement API that analyzes behavioral data to identify relevant content for target audiences, enabling...13.4
Minimal 3 Almost no public developer surface
Jane Digital Merchandising SDK (Jane DM SDK)The Jane DM SDK is a TypeScript/JavaScript library (usable in client-side React/Angular/Vue and server-side...10.2OceanMedallionOceanMedallion is Carnival Corporation's wearable IoT device and experience platform deployed across Prince...8.9E by EquinoxUltra-luxury, invitation-only tier of Equinox membership offering hyper-personalized coaching, recovery, nu...8.6

Score breakdown

Frequency
61.9
log-scaled weighted occurrences
Breadth
3.7
spread across providers
Quality lift
43.3
mean composite of providers using it
Cohesion
7.7
strength of nearest seed neighbor

Related tags

Recommendations 27 co-occurrences A/B Testing 17 co-occurrences Experimentation 16 co-occurrences Customer Data Platform 17 co-occurrences Segmentation 12 co-occurrences CDP 11 co-occurrences Marketing Automation 17 co-occurrences Marketing 38 co-occurrences

Where this tag comes from

Provider tag112
Api tag59
Openapi tag6
Openapi op tag32

Cohort brief

Auto-generated

The 134 providers in the APIs.io catalog tagged Personalization, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.

Providers
134
all scored
Mean Kin Score
35.6
+14.9 vs catalog 20.7
Mean Agent Readiness
20.5
+10.8 vs catalog 9.7
Spread
4.5–83.5
median 32.6 · σ 22.7
How the 134 split by band
Exemplar 12Strong 24Developing 25Thin 21Emerging 22Minimal 30
Facet averages, against the whole catalog
FacetThis cohortCatalogDifferenceScored
Access Clarity 40.6 22.3 +18.3 134
Developer Ergonomics 35.4 17.9 +17.5 134
Operational Transparency 25.6 11.3 +14.3 134
Contract Quality 31.4 17.5 +13.9 134
Discoverability 70.6 60.4 +10.2 134
Contract Governance 13.9 6.4 +7.5 134

A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.

What this cohort publishes
ArtifactThis cohortCatalogDifference
MCP server (any) 38% 16% +22
MCP server (first-party) 26% 7% +19
Agent Skills 0% 0% 0
OAuth scopes 22% 9% +13
Security 93% 88% +5
Arazzo workflows 2% 2% 0
Governance rules 16% 13% +3

mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.

Top by Kin Score
  1. 1 Salesforce Marketing Cloud 83.5
  2. 2 Treasure Data 76.7
  3. 3 MoEngage 75.8
  4. 4 Optimizely 75.1
  5. 5 Mapp Marketing Cloud 74.7
  6. 6 Bloomreach 73.7
  7. 7 Talon.One 72.6
  8. 8 Adobe Suite 71.2
  9. 9 Tealium 69.2
  10. 10 Vidyard 68.8
Top by Agent Readiness
  1. 1 Cordial 62.9
  2. 2 Appcharge 62.5
  3. 3 Adobe Suite 61.5
  4. 4 MoEngage 59.4
  5. 5 Bloomreach 58.5
  6. 6 Sendspark 57.3
  7. 7 Mapp Marketing Cloud 56.3
  8. 8 Salesforce Marketing Cloud 56.2
  9. 9 Demandbase 55.4
  10. 10 Bluecore 54.1
All 134 members of this roster resolve to a scored provider in the catalog.Generated from the catalog build of 25 August 2026, across 26891 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.

Work with this as data

Every tag here is available over the APIs.io API and to AI agents over MCP.

MCP server

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https://apis.io/mcp

Tools for tags

7 MCP tools reach this
  • find_tagsBrowse and filter every tag in the catalog.
  • get_cohortThis tag as a scored cohort — every provider carrying it, with scores.
  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
  • cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools →

Call it yourself

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This tag 
curl "https://apis.io/api/v1/tags/personalization"
All tags 
curl "https://apis.io/api/v1/tags?limit=25"
As a scored cohort 
curl "https://apis.io/api/v1/cohorts/tag/personalization"
The distribution (Pro) 
curl "https://apis.io/api/v1/cohorts/tag/personalization/stats" \
  -H "X-API-Key: $APIS_IO_KEY"

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