Personalization
Providers using this tag (119)
Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.
Exemplar 14 Complete, well-documented, and agent-ready
Strong 18 Solid coverage with minor gaps
Developing 16 Usable, with meaningful gaps to close
Thin 24 Limited public surface area
Emerging 19 Early or largely undocumented
Minimal 27 Almost no public developer surface
Unrated 1 Not yet scored
APIs with this tag (45)
Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →
Exemplar 10 Complete, well-documented, and agent-ready
AfterShip Discoveries APIThe Discoveries API from AfterShip — 4 operation(s) for discoveries.Einstein Recommendations APIAPI for leveraging AI-powered product and content recommendations to personalize customer experiences.Algolia Advanced Personalization APIThe successor to classic Personalization: real-time user profiles, personalization strategies and a dedicat...Algolia Personalization APIConfigures and applies user-affinity profiles built from Insights events to re-rank search and browse resul...Adobe Target APIManage personalization activities, audiences, offers, and deliver experiences across web, mobile, and IoT c...Vidyard Video Agent APIThe Video Agent API enables integration of Vidyard's AI-powered video generation into any application or cu...Lytics Personalization APIEntity API, ie Personalization or Profile API. Retrieve attributes and segments an entity (most likely a us...Tealium Moments APIA high-performance, configurable endpoint that retrieves a targeted slice of live visitor context for real-...Tealium Personalization APIThe Personalization API from Tealium — 2 operation(s) for personalization.cPanel Personalization APIThe Personalization module for UAPI.
Strong 9 Solid coverage with minor gaps
Storylane External APIThe Storylane External API allows Enterprise plan customers to programmatically list published demos, retri...dotCMS Personalization APIContent personalization and persona managementWalnut Customer Data APIRead-only REST API for Walnut demo analytics. Two data endpoints plus a health check — GET /demo-sessions r...Appcharge Personalization APIThe Personalization API from Appcharge — 1 operation(s) for personalization.Ntropy Personalization APIThe personalization API from Ntropy — 6 operation(s) for personalization.DinMo Personalization APIReal-time read API for retrieving an activated model record (customer profile and its mapped activation att...Olo Marketing & Guest Data Platform APIOlo Marketing and the Guest Data Platform (GDP) unify first-party guest data captured across ordering, paym...Mastercard Personalized OffersPersonalized Offers analyzes payment card transaction history to present cardholders with relevant card-lin...Digioh JavaScript APIClient-side browser API exposed by the Digioh widget runtime once the Digioh JavaScript tag is installed on...
Developing 11 Usable, with meaningful gaps to close
Sailthru APIThe core Sailthru HTTPS API. All requests are GET, POST or DELETE calls to https://api.sailthru.com/, authSailthru JavaScript API (Personalization Engine)The client-side Sailthru JavaScript tag (spm.v1.min.js, served from ak.sail-horizon.com) used for on-site b...Movable Ink Customer Data APIA write-only HTTP collector that ingests customer behavioral events in real time so Movable Ink Studio can ...Amperity Profile APIRESTful API for real-time access to unified customer profiles. List indexes, fetch an index, and read pagin...Chord Audiences APIRead API for activated audiences. Once the Dynamic Audiences API destination is enabled on an account, a sy...Dynamic Yield Experience OS APIServer-side Experience APIs and related product APIs for personalization, recommendations, event collection...Cast In-app Delivery APIServer-side endpoint for minting a personalized Cast presentation permalink for one contact in one project,...Session AI Platform REST APIPublic REST API for the Session AI (ZineOne) platform. Documented operations cover sending events into the ...True Fit 360 Member View APITwo-endpoint data API that packages True Fit machine-learning assets for a retailer partner: a Metadata end...Docupilot Personalization APIThe personalization API from Docupilot — 1 operation(s) for personalization.FERMAT Pixel v2First-party browser ES module (claire.mjs) a brand embeds to emit commerce telemetry to FERMAT. Exposes a w...
Thin 9 Limited public surface area
Kitchen Stories Personalization APIThe Personalization API from Kitchen Stories — 8 operation(s) for personalization.Qeen Web Content and Analytics APIThe browser-side data plane the published qeen.js SDK and loader snippet call. The loader hashes the page U...SundaySky Video APIStorage-less HTTP API for real-time personalized video rendering. The caller POSTs a flat JSON object of vi...Black Crow AI Events APILive, versioned HTTP event-ingest API behind the Black Crow AI JavaScript tag. POST /v1/events/{event_name}...Black Crow AI Global APIClient-side JavaScript API exposed by the Black Crow AI tag as window.blackcrow. Brands push a binding ({ap...Pandora GraphQL APIThe Pandora GraphQL API provides access to Pandora's music catalog and listener data, enabling developers t...Lucky Cart Shopper Experience APIReturns the set of Lucky Cart experiences currently available to a given shopper. GET /experiences takes sh...Hotjar Identify APIThe Hotjar Identify API is a client-side JavaScript API that allows developers to pass user data to Hotjar,...Evolv Participant APIThe Evolv Participant API is the runtime edge API the client SDKs call to fetch a participant's experiment ...
Emerging 3 Early or largely undocumented
Crossing Minds Recommendation APIUniversal B2B recommendation API — ingest users, items, ratings and interactions, then query profile-to-ite...Riiid Adaptive LearningRiiid's adaptive learning engine analyzes learner interaction data in real time to recommend personalized s...Jane Digital Merchandising SDK (Jane DM SDK)The Jane DM SDK is a TypeScript/JavaScript library (usable in client-side React/Angular/Vue and server-side...
Minimal 3 Almost no public developer surface
E by EquinoxUltra-luxury, invitation-only tier of Equinox membership offering hyper-personalized coaching, recovery, nu...Sync API User Re-EngagementRe-engagement API that analyzes behavioral data to identify relevant content for target audiences, enabling...OceanMedallionOceanMedallion is Carnival Corporation's wearable IoT device and experience platform deployed across Prince...
Companies reaching this through an API (19)
These companies publish an API, specification or operation carrying “Personalization” but do not classify their business under it. Listed unranked and kept out of the count above, because one tagged operation is not a statement about what a company does.
AfterShip
Amperity
Appcharge
Carnival
Cast Corporation
Chord
cPanel
Docupilot
dotCMS
Equinox Holdings
Kitchen Stories
Mastercard
Ntropy
Olo
Riiid
Storylane
Sync API
Vidyard
Walnut
Score breakdown
Frequency
61.1
log-scaled weighted occurrences
Breadth
2.8
spread across providers
Quality lift
36.2
mean composite of providers using it
Cohesion
7.0
strength of nearest seed neighbor
Where this tag sits
Related tags
Recommendations 26 co-occurrences
A/B Testing 16 co-occurrences
Customer Data Platform 16 co-occurrences
Experimentation 12 co-occurrences
Segmentation 12 co-occurrences
Marketing Automation 16 co-occurrences
CDP 9 co-occurrences
Marketing 37 co-occurrences
Where this tag comes from
Provider tag122
Api tag45
Openapi tag9
Openapi op tag48
Markets provisional
Kin Score markets whose measured providers carry this tag. Share is the fraction of the market's measured providers that carry it — it describes the market, not this tag.
| Market | Share of the market's providers |
|---|---|
| Martech and Customer Data Platforms | 26% |
Cohort brief
Auto-generatedThe 114 providers in the APIs.io catalog tagged Personalization, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.
Providers
114
of 121 in the catalog
Mean Kin Score
even vs catalog
Mean Agent Readiness
22.6
+10.6 vs catalog 12
Spread
–
median · σ
How the 114 split by band
Exemplar 10Strong 20Developing 20Thin 18Emerging 23Minimal 23
Facet averages, against the whole catalog
| Facet | This cohort | Catalog | Difference | Scored |
|---|---|---|---|---|
| Access Clarity | 39.3 | 23.9 | +15.4 | 114 |
| Developer Ergonomics | 37.7 | 23.2 | +14.5 | 114 |
| Operational Transparency | 25.5 | 13 | +12.5 | 114 |
| Contract Quality | 29.1 | 17.2 | +11.9 | 114 |
| Discoverability | 64.7 | 57.9 | +6.8 | 114 |
| Contract Governance | 9.9 | 6.5 | +3.4 | 114 |
A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.
What this cohort publishes
| Artifact | This cohort | Catalog | Difference |
|---|---|---|---|
| MCP server (any) | 35% | 13% | +22 |
| MCP server (first-party) | 32% | 12% | +20 |
| Agent Skills | 0% | 0% | 0 |
| OAuth scopes | 22% | 11% | +11 |
| Security | 97% | 98% | -1 |
| Arazzo workflows | 3% | 2% | +1 |
| Governance rules | 17% | 16% | +1 |
mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.
Top by Kin Score
Top by Agent Readiness
- 1 MoEngage {"score" => 66.2, "band" => "agent-native"}
- 2 Bloomreach {"score" => 64.4, "band" => "agent-ready"}
- 3 Builder.io {"score" => 64.4, "band" => "agent-native"}
- 4 Algolia {"score" => 62.9, "band" => "agent-ready"}
- 5 Cordial {"score" => 61.2, "band" => "agent-ready"}
- 6 Adobe Suite {"score" => 59.9, "band" => "agent-native"}
- 7 Demandbase {"score" => 59.4, "band" => "agent-ready"}
- 8 Salesforce Marketing Cloud {"score" => 56.8, "band" => "agent-ready"}
- 9 Sendspark {"score" => 56.6, "band" => "agent-ready"}
- 10 Intelligems {"score" => 56.2, "band" => "agent-ready"}
All 121 members of this roster resolve to a provider in the
catalog; 114 carry a score (94%).
The figures above describe the scored members only.
Coverage caveat. 92 of 114 scored members had under half their catalog-attributable points satisfied at all (catalog_earned / catalog_max < 0.5). They are INCLUDED in the mean above. A large share here means the cohort mean is partly a measurement of how far our enrichment reached, not only of how these providers publish.Generated from the catalog build of 31 October 2026, across 31983 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.
Coverage caveat. 92 of 114 scored members had under half their catalog-attributable points satisfied at all (catalog_earned / catalog_max < 0.5). They are INCLUDED in the mean above. A large share here means the cohort mean is partly a measurement of how far our enrichment reached, not only of how these providers publish.Generated from the catalog build of 31 October 2026, across 31983 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.
Work with this as data
Every tag here is available over the APIs.io API and to AI agents over MCP.