established · 0.0 capabilitymarket actiondomain

Personalization

Score 25.3 / 100 116 providers +20 via APIs 46 APIs Search apis.io →

Providers using this tag (116)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Exemplar 11 Complete, well-documented, and agent-ready
Salesforce Marketing CloudAutomationContent ManagementCustomer JourneyDigital Marketing1 API82.6Adobe SuiteArtificial IntelligenceAnalyticsAutomationCommerce70 APIs75.7Mapp Marketing CloudCompanyMarketingMarketing AutomationEmail4 APIs74.8ContentstackHeadless CMSContent ManagementContent DeliveryDigital Experience8 APIs73.6Talon.OnePromotionsLoyaltyCouponsIncentives5 APIs72.6MoEngageCustomer EngagementMarketing AutomationCustomer Data PlatformPush Notifications30 APIs71.7AlgoliaSearchDiscoveryRecommendations15 APIs71.5SAP EmarsysMarketing AutomationCustomer EngagementEmail MarketingOmnichannel25 APIs71.0BlueshiftCustomer Data PlatformCustomer EngagementMarketing AutomationCross-Channel Messaging2 APIs70.0BloomreachDigital CommerceSearchMerchandisingRecommendations8 APIs68.6TealiumCustomer Data PlatformCDPTag ManagementAudienceStream6 APIs67.4
Strong 17 Solid coverage with minor gaps
AcousticCompanyMarTechMarketingMarketing Automation2 APIs66.2Adobe Experience CloudAnalyticsCustomer ExperienceDigital Marketing5 APIs66.0LyticsCustomer Data PlatformCDPSegmentation2 APIs64.9Simon DataCustomer Data PlatformCDPMarketing AutomationAudience Segmentation17 APIs64.0DemandbaseAccount Based MarketingAdvertisingAI AgentsB2B Marketing16 APIs63.4DotdigitalMarketing AutomationEmail MarketingSMSMMS86 APIs62.8CordialCompanyMarketingMarketing AutomationMessaging2 APIs61.8OK CapsuleSupplementsNutritionHealthManufacturing1 API60.6KenticoCMSContent ManagementDigital Experience PlatformGraphQL5 APIs60.0WunderkindCompanyMarketingIdentity Resolution5 APIs59.6ZaiusCompanyCustomer Data PlatformCDPMarketing11 APIs59.5IntelligemsCompanyA/B TestingE-CommercePricing1 API59.3Clerk.ioArtificial IntelligenceCommerceE-CommerceEmail Marketing2 APIs58.5SendsparkCompanyVideoSalesMarketing1 API58.3InsiderCompanyCustomer EngagementCustomer Data Platform18 APIs57.0CrossEngageCompanyCustomer Data PlatformMarketingCustomer Engagement12 APIs55.9DigiohCompanyMarketingE-Commerce1 API54.9
Developing 22 Usable, with meaningful gaps to close
DinMoCompanyCustomer Data PlatformCDPReverse ETL1 API54.2SailthruCompanyEmail MarketingMarketing Automation2 APIs54.2BluecoreCompanyRetailMarketingCustomer Data Platform3 APIs53.5Amazon PersonalizeArtificial IntelligenceCustomer ExperienceMachine-Learning1 API53.0MonetateCompanyExperience OptimizationA/B Testing6 APIs52.8UniformCompanyDigital Experience PlatformContent Management1 API52.3Constructor.ioCompanySearchE-CommerceProduct Discovery34 APIs52.2AB TastyAggregationExperimentationFeature Flags1 API50.3CoveoArtificial IntelligenceAnalyticsCatalogCommerce31 APIs50.0Movable InkCompanyMarketingEmail2 APIs48.6Builder.ioHeadless CMSVisual DevelopmentContent DeliveryA/B Testing6 APIs48.4TavusArtificial IntelligenceGenerative AIVideoConversational AI1 API48.1EpiserverCompanyEnterpriseContent ManagementDigital Experience Platform3 APIs47.8DepictCompanyE-CommerceMerchandisingProduct Recommendations3 APIs47.4SuggesticCompanyNutritionHealthMeal Planning1 API47.0NinetailedExperimentationA/B TestingAudience Segmentation1 API44.6Octane AICompanyShopifyE-CommerceProduct Recommendations43.6ZepMemoryAI AgentsKnowledge GraphTemporal Graph1 API43.2WSC SportsCompanySportsVideoMedia2 APIs42.4Session AICompanyArtificial IntelligenceE-CommerceRetail2 APIs40.8FermatCompanyCommerceE-Commerce2 APIs40.7True FitCompanyFit and SizingApparelFootwear2 APIs40.4
Thin 20 Limited public surface area
SolstenCompanyAudience IntelligencePsychographicsConsumer Insights1 API39.1PandoraMusicStreamingRadioPodcasts1 API38.5miso.aiCompanyArtificial IntelligenceMachine-LearningSearch1 API37.0KnotchCompanyContent IntelligenceContent MarketingAnalytics1 API36.4FibrCompanyConversion Rate OptimizationLanding Pages34.5SundaySkyCompanyVideoVideo Personalization1 API31.5Qeen.AICompanyArtificial IntelligenceMarketingE-Commerce3 APIs31.4Curated for YouCompanyE-CommerceRetailProduct Discovery1 API31.2Google Cloud Recommendations AIE-CommerceGoogle CloudMachine-Learning1 API31.1Hello RetailE-CommerceProduct RecommendationsRetail1 API31.0Eder LabsCompanyCloud SaasAI AgentsMemory1 API30.3Black Crow AICompanyE-CommerceArtificial IntelligenceMachine-Learning2 APIs29.3CooklistCompanyAgentic CommerceGroceryRetail29.2HotjarAnalyticsSurveysTracking1 API29.2ConvertExperimentationA/B TestingConversion Optimization1 API28.5EasySizeCompanyFashionE-CommerceSize Recommendation1 API27.6EvolvExperimentationOptimizationA/B Testing1 API26.7KameleoonExperimentationA/B TestingFeature Flags1 API26.5VWOExperimentationA/B TestingConversion Optimization1 API26.5RoktE-CommerceAdvertisingTransaction Moment7 APIs26.2
Emerging 20 Early or largely undocumented
Dynamic YieldCompanyCloudExperience Optimization1 API25.9Crossing MindsCompanyAi MlRecommendations1 API25.0Rosetta.aiCompanyE-CommerceRecommendations24.8Remarkable AICompanyApplicative SaasCustomer Engagement24.5Lucky CartCompanyRetail MediaMarTechE-Commerce6 APIs24.2NamogooCompanyE-CommerceRetail23.1MotivaCompanyMarketingEmail MarketingMarketing Automation22.7AlyceGiftingCorporate GiftingB2BMarketing Automation1 API22.2PersadoCompanyAi AppsArtificial IntelligenceGenerative AI1 API21.5Google OptimizeA/B TestingAnalyticsDeprecatedExperimentation1 API19.9Function of BeautyCompanyConsumerBeautyPersonal Care1 API18.2RetainIQCompanyArtificial IntelligenceRetention MarketingEmail Marketing16.2Yieldify *CompanyEnterpriseConversion Rate Optimization14.1NooklyCompanyChildrenEducationEdTech13.2PlinkCompanyPaymentsCard Linking13.1SongfinchCompanyMusicMarketplaceE-Commerce13.1BloomyCompanyEducationEdTechArtificial Intelligence12.0PolymorphCompanyExperimentationConsumer Internet11.5HungryrootCompanyGroceryMeal KitFood Delivery11.4Stitch FixCompanyConsumerRetailE-Commerce11.3
Minimal 22 Almost no public developer surface
Jane (iHeartJane)CannabisE-CommerceMarketplaceDispensary2 APIs10.2Sequen AICompanyArtificial IntelligenceRankings9.7PersoneticsCompanyBankingFintechFinancial-Services9.1RadiantGraphCompanyHealthcareHealth Data9.0CQuotientCompanyCommerceE-Commerce8.3MorphLCompanyArtificial IntelligenceMachine-Learning7.4reTravel.ioCompanyTravelTravel TechnologyMarketing6.3ARICompanyArtificial IntelligenceFashionRetail Technology6.1IpsyCompanyBeautyCosmeticsSubscription6.0ProseCompanyConsumerBeautyHair Care5.3AdkuCompanyE-CommerceMachine-Learning5.0BoomTrainCompanyMarketingMachine-Learning5.0DataSineCompanyArtificial IntelligenceMachine-Learning5.0IntellimizeCompanyAi MlWebsite Optimization5.0OfferfitCompanyArtificial IntelligenceMachine-LearningMarketing5.0OneSpotCompanyAdTechContent MarketingMarketing Technology5.0OutfitteryCompanyConsumerFashionE-Commerce5.0QuBitCompanyE-CommerceRecommendations5.0RareLeeCompanyStyle ConsultingFashionBeauty5.0RightpointCompanyConsultingDigital ExperienceCustomer Experience5.0Wonderbly *CompanyConsumerE-Commerce5.0LemonBoxCompanyConsumerHealthNutrition4.5
Unrated 4 Not yet scored
60dBCompanyAudioPodcastingMediaFreshplumCompanyAnalyticsPredictive AnalyticsE-CommerceMybuysCompanyE-CommerceRetailwantfulCompanyE-CommerceRetailGifts

APIs with this tag (46)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Exemplar 9 Complete, well-documented, and agent-ready
AfterShip Discoveries APIThe Discoveries API from AfterShip — 4 operation(s) for discoveries.83.1Einstein Recommendations APIAPI for leveraging AI-powered product and content recommendations to personalize customer experiences.82.6Adobe Target APIManage personalization activities, audiences, offers, and deliver experiences across web, mobile, and IoT c...75.7Algolia Advanced Personalization APIThe successor to classic Personalization: real-time user profiles, personalization strategies and a dedicat...71.5Algolia Personalization APIConfigures and applies user-affinity profiles built from Insights events to re-rank search and browse resul...71.5dotCMS Personalization APIContent personalization and persona management70.4Vidyard Video Agent APIThe Video Agent API enables integration of Vidyard's AI-powered video generation into any application or cu...69.4Tealium Moments APIA high-performance, configurable endpoint that retrieves a targeted slice of live visitor context for real-...67.4Tealium Personalization APIThe Personalization API from Tealium — 2 operation(s) for personalization.67.4
Strong 9 Solid coverage with minor gaps
Appcharge Personalization APIThe Personalization API from Appcharge — 1 operation(s) for personalization.66.0Walnut Customer Data APIRead-only REST API for Walnut demo analytics. Two data endpoints plus a health check — GET /demo-sessions r...65.5Lytics Personalization APIEntity API, ie Personalization or Profile API. Retrieve attributes and segments an entity (most likely a us...64.9Olo Marketing & Guest Data Platform APIOlo Marketing and the Guest Data Platform (GDP) unify first-party guest data captured across ordering, paym...64.8cPanel Personalization APIThe Personalization module for UAPI.63.9Storylane External APIThe Storylane External API allows Enterprise plan customers to programmatically list published demos, retri...62.6Ntropy personalization APIThe personalization API from Ntropy — 6 operation(s) for personalization.58.9Mastercard Personalized OffersPersonalized Offers analyzes payment card transaction history to present cardholders with relevant card-lin...58.2Digioh JavaScript APIClient-side browser API exposed by the Digioh widget runtime once the Digioh JavaScript tag is installed on...54.9
Developing 11 Usable, with meaningful gaps to close
DinMo Personalization APIReal-time read API for retrieving an activated model record (customer profile and its mapped activation att...54.2Sailthru APIThe core Sailthru HTTPS API. All requests are GET, POST or DELETE calls to https://api.sailthru.com/, auth54.2Sailthru JavaScript API (Personalization Engine)The client-side Sailthru JavaScript tag (spm.v1.min.js, served from ak.sail-horizon.com) used for on-site b...54.2Amperity Profile APIRESTful API for real-time access to unified customer profiles. List indexes, fetch an index, and read pagin...50.2Movable Ink Customer Data APIA write-only HTTP collector that ingests customer behavioral events in real time so Movable Ink Studio can ...48.6Cast In-app Delivery APIServer-side endpoint for minting a personalized Cast presentation permalink for one contact in one project,...48.1Docupilot personalization APIThe personalization API from Docupilot — 1 operation(s) for personalization.47.8Chord Audiences APIRead API for activated audiences. Once the Dynamic Audiences API destination is enabled on an account, a sy...46.2Session AI Platform REST APIPublic REST API for the Session AI (ZineOne) platform. Documented operations cover sending events into the ...40.8FERMAT Pixel v2First-party browser ES module (claire.mjs) a brand embeds to emit commerce telemetry to FERMAT. Exposes a w...40.7True Fit 360 Member View APITwo-endpoint data API that packages True Fit machine-learning assets for a retailer partner: a Metadata end...40.4
Thin 8 Limited public surface area
Pandora GraphQL APIThe Pandora GraphQL API provides access to Pandora's music catalog and listener data, enabling developers t...38.5Kitchen Stories Personalization APIThe Personalization API from Kitchen Stories — 8 operation(s) for personalization.38.3SundaySky Video APIStorage-less HTTP API for real-time personalized video rendering. The caller POSTs a flat JSON object of vi...31.5Qeen Web Content and Analytics APIThe browser-side data plane the published qeen.js SDK and loader snippet call. The loader hashes the page U...31.4Black Crow AI Events APILive, versioned HTTP event-ingest API behind the Black Crow AI JavaScript tag. POST /v1/events/{event_name}...29.3Black Crow AI Global APIClient-side JavaScript API exposed by the Black Crow AI tag as window.blackcrow. Brands push a binding ({ap...29.3Hotjar Identify APIThe Hotjar Identify API is a client-side JavaScript API that allows developers to pass user data to Hotjar,...29.2Evolv Participant APIThe Evolv Participant API is the runtime edge API the client SDKs call to fetch a participant's experiment ...26.7
Emerging 6 Early or largely undocumented
Dynamic Yield Experience OS APIServer-side Experience APIs and related product APIs for personalization, recommendations, event collection...25.9Crossing Minds Recommendation APIUniversal B2B recommendation API — ingest users, items, ratings and interactions, then query profile-to-ite...25.0Lucky Cart Shopper Experience APIReturns the set of Lucky Cart experiences currently available to a given shopper. GET /experiences takes sh...24.2Riiid Adaptive LearningRiiid's adaptive learning engine analyzes learner interaction data in real time to recommend personalized s...23.8Superpower Action PlansPersonalized diet, lifestyle, and supplement action plans generated from a member's biomarkers and goals. I...23.0Sync API User Re-EngagementRe-engagement API that analyzes behavioral data to identify relevant content for target audiences, enabling...13.4
Minimal 3 Almost no public developer surface
Jane Digital Merchandising SDK (Jane DM SDK)The Jane DM SDK is a TypeScript/JavaScript library (usable in client-side React/Angular/Vue and server-side...10.2OceanMedallionOceanMedallion is Carnival Corporation's wearable IoT device and experience platform deployed across Prince...8.9E by EquinoxUltra-luxury, invitation-only tier of Equinox membership offering hyper-personalized coaching, recovery, nu...8.6

Companies reaching this through an API (20)

These companies publish an API, specification or operation carrying “Personalization” but do not classify their business under it. Listed unranked and kept out of the count above, because one tagged operation is not a statement about what a company does.

AfterShip Amperity Appcharge Carnival Corporation Cast Corporation Chord cPanel Docupilot dotCMS Equinox Holdings Kitchen Stories Mastercard Ntropy Olo Riiid Storylane Superpower Sync API Vidyard Walnut

Score breakdown

Frequency
61.1
log-scaled weighted occurrences
Breadth
3.2
spread across providers
Quality lift
40.6
mean composite of providers using it
Cohesion
7.2
strength of nearest seed neighbor

Where this tag sits

Marketing broader

Related tags

Recommendations 26 co-occurrences A/B Testing 16 co-occurrences Customer Data Platform 16 co-occurrences Experimentation 13 co-occurrences Segmentation 12 co-occurrences Marketing Automation 16 co-occurrences CDP 9 co-occurrences Marketing 35 co-occurrences

Where this tag comes from

Provider tag116
Api tag46
Openapi tag9
Openapi op tag48

Cohort brief

Auto-generated

The 108 providers in the APIs.io catalog tagged Personalization, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.

Providers
108
all scored
Mean Kin Score
36.9
+12.9 vs catalog 24
Mean Agent Readiness
23.7
+11.3 vs catalog 12.4
Spread
4.5–82.6
median 35.5 · σ 22.1
How the 108 split by band
Exemplar 11Strong 17Developing 22Thin 20Emerging 20Minimal 18
Facet averages, against the whole catalog
FacetThis cohortCatalogDifferenceScored
Access Clarity 42.9 26.5 +16.4 108
Developer Ergonomics 38.6 23.4 +15.2 108
Contract Quality 32.7 20.1 +12.6 108
Operational Transparency 26.2 14 +12.2 108
Discoverability 67.2 61 +6.2 108
Contract Governance 10.2 6.5 +3.7 108

A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.

What this cohort publishes
ArtifactThis cohortCatalogDifference
MCP server (any) 28% 10% +18
MCP server (first-party) 35% 13% +22
Agent Skills 0% 0% 0
OAuth scopes 23% 11% +12
Security 96% 96% 0
Arazzo workflows 3% 2% +1
Governance rules 14% 13% +1

mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.

Top by Kin Score
  1. 1 Salesforce Marketing Cloud 82.6
  2. 2 Adobe Suite 75.7
  3. 3 Mapp Marketing Cloud 74.8
  4. 4 Contentstack 73.6
  5. 5 Talon.One 72.6
  6. 6 MoEngage 71.7
  7. 7 Algolia 71.5
  8. 8 SAP Emarsys 71
  9. 9 Blueshift 70
  10. 10 Bloomreach 68.6
Top by Agent Readiness
  1. 1 MoEngage 67.8
  2. 2 Builder.io 64.2
  3. 3 Bloomreach 63.7
  4. 4 Cordial 62.9
  5. 5 Adobe Suite 62.3
  6. 6 Algolia 61.5
  7. 7 Demandbase 60.6
  8. 8 Salesforce Marketing Cloud 57.9
  9. 9 Adobe Experience Cloud 57.2
  10. 10 Sendspark 56.8
All 116 members of this roster resolve to a scored provider in the catalog.Generated from the catalog build of 20 September 2026, across 27620 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.

Work with this as data

Every tag here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for tags

7 MCP tools reach this
  • find_tagsBrowse and filter every tag in the catalog.
  • get_cohortThis tag as a scored cohort — every provider carrying it, with scores.
  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
  • cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools →

Call it yourself

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This tag 
curl "https://apis.io/api/v1/tags/personalization"
All tags 
curl "https://apis.io/api/v1/tags?limit=25"
As a scored cohort 
curl "https://apis.io/api/v1/cohorts/tag/personalization"
The distribution (Pro) 
curl "https://apis.io/api/v1/cohorts/tag/personalization/stats" \
  -H "X-API-Key: $APIS_IO_KEY"

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