established ↑ 5.3

Segmentation

Score 27.4 / 100 51 providers 33 APIs Search apis.io →
Business capabilities this tag reaches
Customer Relationship Management 2
Variants seen in the corpus: Segmentationsegmentation

Providers using this tag (51)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Exemplar 14 Complete, well-documented, and agent-ready
KitEmail MarketingCreator EconomySubscribersAutomation1 API82.5Amazon PinpointCampaignsCommunicationsEmailMarketing2 APIs81.1Salesforce Marketing CloudAutomationContent ManagementCustomer JourneyDigital Marketing1 API78.4RudderStackCustomer Data PlatformCDPData PipelineOpen-Source1 API77.1ListrakEmail MarketingSMS MarketingMarketing AutomationCross-Channel18 APIs76.5MailerLiteEmail MarketingAutomationNewslettersSubscribers1 API76.0OptimizelyA/B TestingContent ManagementCustomer DataE-Commerce37 APIs72.5MoEngageCustomer Engagementmarketing-automationcustomer-data-platformPush Notifications30 APIs72.0BloomreachDigital CommerceSearchMerchandisingRecommendations8 APIs70.8PlunkEmailTransactional EmailMarketingAutomation2 APIs69.0Blueshiftcustomer-data-platformCustomer Engagementmarketing-automationcross-channel-messaging2 APIs68.7ButtondownAnalyticsAutomationsEmailMarkdown1 API68.2OmnisendEmail MarketingMarketing AutomationE-CommerceSMS Marketing21 APIs67.3MatomoAnalyticsWeb AnalyticsOpen-SourcePrivacy61 APIs66.6
Strong 11 Solid coverage with minor gaps
ActiveCampaignMarketing AutomationEmail MarketingCRMSales Automation9 APIs66.3MoosendEmail MarketingMarketing AutomationCampaignsMailing Lists1 API65.4SAP EmarsysMarketing AutomationCustomer EngagementEmail MarketingOmnichannel25 APIs64.8Benchmark EmailEmail MarketingCampaignsContactsAutomation2 APIs63.8SendlaneEmail MarketingSMS MarketingE-CommerceMarketing Automation2 APIs63.8OloFood ServiceRestaurantOnline OrderingDelivery2 APIs62.5AppsFlyerCompanyMobile AttributionMarketing AnalyticsMobile Measurement78 APIs62.4LyticsCustomer Data PlatformCDPPersonalization2 APIs61.0ZaiusCompanyCustomer Data PlatformCDPMarketing11 APIs60.2NutshellCRMSalesPipeline ManagementEmail Marketing7 APIs59.4MixpanelAnalyticsData AnalysisEvent TrackingProduct Analytics10 APIs56.6
Developing 15 Usable, with meaningful gaps to close
PermutiveCompanyPublishingAdvertisingAdTech11 APIs54.2EmotiveCompanyMarketingSMSMessaging18 APIs53.0PostHogA/B TestingAnalyticsFeature FlagsOpen-Source1 API50.8CrowdTwistCompanyLoyaltyCustomer EngagementMarketing2 APIs50.7ManyChatChat MarketingMessenger MarketingConversational CommerceMarketing Automation3 APIs50.1LocalyticsCompanyMartechMobile AnalyticsPush Notifications2 APIs47.9Microsoft Dynamics 365Business ApplicationsCloudCRMEnterprise1 API47.8AghanimCompanyMobile GamesGame PublishingDirect to Consumer1 API46.2CrossEngageCompanyCustomer Data PlatformMarketingCustomer Engagement12 APIs45.2BigCommerceE-CommerceRetailCatalogOrder59 APIs44.7BirdCommunicationsSMSEmailWhatsApp6 APIs43.2Sensors DataCompanyEnterpriseAnalyticsCustomer Data Platform58 APIs42.3BomboraIntent DataB2B IntentCompany SurgeAccount Based Marketing11 APIs42.1Ocean.ioSales IntelligenceB2BEnrichmentLookalike2 APIs41.2Precisely APIsGeolocationAddress VerificationGeocodingDemographics1 API40.0
Thin 5 Limited public surface area
PushCompanyCRMCustomer Data PlatformMarketing Automation1 API33.8Cisco Nexus DashboardData-CenterInfrastructureNetwork AutomationNetworking1 API31.4hotjar1 API29.0AirshipNotificationPushEmailMobile1 API26.9RoktE-CommerceAdvertisingTransaction MomentPersonalization7 APIs26.2
Emerging 3 Early or largely undocumented
EventMobiEventEvent ManagementEvent AppsAttendees5 APIs23.6PushwooshNotificationPushEmailSMS1 API23.6EliqEnergyUtilitiesAnalyticsSustainability4 APIs12.7
Minimal 3 Almost no public developer surface
VespucciCompanyAnalyticsProduct AnalyticsData10.1BrightloomCompanyCustomer Data PlatformCustomer IntelligenceRestaurant5.0GuardicoreCompanySecurityMicro-segmentationZero Trust5.0

APIs with this tag (21)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Exemplar 4 Complete, well-documented, and agent-ready
Data Extensions APIAPI for managing data extensions, which are database tables used to store and segment customer data in Mark...78.4RudderStack Audiences APIThe RudderStack Audiences API builds and manages audience definitions in the warehouse and activates them a...77.1Listrak Segmentation APIThe Segmentation API from Listrak — 2 operation(s) for segmentation.76.5Bloomreach Engagement APIREST API for the Bloomreach Engagement marketing automation and CDP platform, enabling customer tracking, s...70.8
Strong 3 Solid coverage with minor gaps
Olo Marketing & Guest Data Platform APIOlo Marketing and the Guest Data Platform (GDP) unify first-party guest data captured across ordering, paym...62.5Nutshell Markets APIMarket records used to segment Nutshell data. 2 operation(s) across 2 path(s).59.4Mixpanel Segmentation APIQuery event segmentation data over time56.6
Developing 7 Usable, with meaningful gaps to close
PostHog Cohorts APIThe PostHog Cohorts API enables developers to create and manage cohorts, which are groups of users defined ...50.8ManyChat Subscriber APILook up, search, create, update, tag and set custom field values on subscribers. 15 operations. A subscribe...50.1Dynamics 365 Customer Insights Data APIAPI for building applications based on unified customer data, enabling customer data unification, segmentat...47.8Aghanim Segmentation APIThe Segmentation API from Aghanim — 5 operation(s) for segmentation.46.2Big Commerce Customer SegmentationBigCommerce Customer Segmentation API enables the creation of externally defined customer segments that can...44.7Bird Customer Data APISync customer data from multiple sources in real time to build a 360-degree customer view. Manage contacts,...43.2Precisely APIs Segmentation APIThe Segmentation API from Precisely APIs — 7 operation(s) for segmentation.40.0
Thin 4 Limited public surface area
Cisco Nexus Dashboard Orchestrator APIAPI for multi-site orchestration of ACI, Cloud ACI, and DCNM fabrics with policy management and segmentation.31.4Hotjar Identify APIThe Hotjar Identify API is a client-side JavaScript API that allows developers to pass user data to Hotjar,...29.0Airship Segments APIThe Segments API from Airship — 2 operation(s) for segments.26.9Rokt Custom Audience Import APIAllows importing custom audience segments into Rokt for targeted offer delivery and campaign personalization.26.2
Emerging 3 Early or largely undocumented
EventMobi Groups APICreate and manage people groups used to categorize attendees within an event; custom groups carry the "cust...23.6Pushwoosh Audience & Segmentation APITags, filters and segments for dynamic audience targeting.23.6Eliq Intelligence APIThe Eliq Intelligence API provides customer-level analytics designed for utility service, operations, and g...12.7

Score breakdown

Frequency
48.4
log-scaled weighted occurrences
Breadth
1.4
spread across providers
Quality lift
64.2
mean composite of providers using it
Cohesion
14.4
strength of nearest seed neighbor

Related tags

Marketing Automation 21 co-occurrences Segments 14 co-occurrences Customer Data Platform 11 co-occurrences CDP 9 co-occurrences Email Marketing 12 co-occurrences Customer Data 8 co-occurrences Subscribers 8 co-occurrences SMS Marketing 5 co-occurrences

Where this tag comes from

Provider tag26
Api tag33
Openapi tag2
Openapi op tag5

Cohort brief

Auto-generated

The 51 providers in the APIs.io catalog tagged Segmentation, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.

Providers
51
all scored
Mean Kin Score
52.6
+31.9 vs catalog 20.7
Mean Agent Readiness
33.1
+23.4 vs catalog 9.7
Spread
5–85.6
median 54.8 · σ 21.3
How the 51 split by band
Exemplar 16Strong 10Developing 13Thin 4Emerging 5Minimal 3
Facet averages, against the whole catalog
FacetThis cohortCatalogDifferenceScored
Contract Quality 54.3 17.5 +36.8 51
Access Clarity 57.4 22.3 +35.1 51
Operational Transparency 45.5 11.3 +34.2 51
Developer Ergonomics 51.1 17.9 +33.2 51
Contract Governance 22.4 6.4 +16 51
Discoverability 75.4 60.4 +15 51

A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.

What this cohort publishes
ArtifactThis cohortCatalogDifference
MCP server (any) 51% 16% +35
MCP server (first-party) 35% 7% +28
Agent Skills 0% 0% 0
OAuth scopes 31% 9% +22
Security 100% 88% +12
Arazzo workflows 10% 2% +8
Governance rules 39% 13% +26

mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.

Top by Kin Score
  1. 1 Kit 85.6
  2. 2 Salesforce Marketing Cloud 83.5
  3. 3 Amazon Pinpoint 83.1
  4. 4 RudderStack 80.2
  5. 5 Listrak 77.4
  6. 6 MailerLite 77.2
  7. 7 MoEngage 75.8
  8. 8 Optimizely 75.1
  9. 9 Bloomreach 73.7
  10. 10 Buttondown 71.5
Top by Agent Readiness
  1. 1 Kit 61
  2. 2 MoEngage 59.4
  3. 3 Bloomreach 58.5
  4. 4 Permutive 58.1
  5. 5 Salesforce Marketing Cloud 56.2
  6. 6 Omnisend 54.3
  7. 7 RudderStack 52
  8. 8 AppsFlyer 49.7
  9. 9 MailerLite 49.1
  10. 10 ActiveCampaign 47.9
All 51 members of this roster resolve to a scored provider in the catalog.Generated from the catalog build of 25 August 2026, across 26891 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.

Work with this as data

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MCP server

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Tools for tags

7 MCP tools reach this
  • find_tagsBrowse and filter every tag in the catalog.
  • get_cohortThis tag as a scored cohort — every provider carrying it, with scores.
  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
  • cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools →

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As a scored cohort 
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The distribution (Pro) 
curl "https://apis.io/api/v1/cohorts/tag/segmentation/stats" \
  -H "X-API-Key: $APIS_IO_KEY"

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