established · 0.7 market domain

Segmentation

Score 28.1 / 100 30 providers +20 via APIs 24 APIs Search apis.io →
Workflows using this tag
Mixpanel Track Event and Segment · Mixpanel Mixpanel Update Profile and Query Engagement · Mixpanel Mixpanel Refresh Lookup Table and Track Enriched Event · Mixpanel Mixpanel GDPR Data Deletion Flow · Mixpanel Mixpanel Annotate Release and Measure Retention · Mixpanel Mixpanel Provision Warehouse Source and Trigger Import · Mixpanel Mixpanel Update Group Profile and Query Insights · Mixpanel Mixpanel Cohort-Driven Segmentation · Mixpanel
Business capabilities this tag reaches
Customer Relationship Management 3 Product Telemetry & Experimentation Management 1

Providers using this tag (30)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Exemplar 11 Complete, well-documented, and agent-ready
Amazon PinpointCampaignsCommunicationsEmailMarketing2 APIs79.4FlagsmithFeature FlagsRemote ConfigRelease ManagementA/B Testing2 APIs78.5KitEmail MarketingCreator EconomySubscribersAutomation2 APIs78.5ActiveCampaignMarketing AutomationEmail MarketingCRMSales Automation11 APIs78.1PlunkEmailTransactional EmailMarketingAutomation2 APIs75.1ListrakEmail MarketingSMS MarketingMarketing AutomationCross-Channel26 APIs74.3MailerLiteEmail MarketingAutomationNewslettersSubscribers1 API73.7OmnisendEmail MarketingMarketing AutomationE-CommerceSMS Marketing21 APIs72.9MoEngageCustomer EngagementMarketing AutomationCustomer Data PlatformPush Notifications30 APIs69.0LyticsCustomer Data PlatformCDPPersonalization2 APIs67.3SAP EmarsysMarketing AutomationCustomer EngagementEmail MarketingOmnichannel27 APIs66.5
Strong 9 Solid coverage with minor gaps
BlueshiftCustomer Data PlatformCustomer EngagementMarketing AutomationCross-Channel Messaging2 APIs65.9Benchmark EmailEmail MarketingCampaignsContactsAutomation3 APIs65.5ButtondownAnalyticsAutomationEmailMarkdown2 APIs64.4EliqEnergyUtilitiesAnalyticsSustainability4 APIs62.7SendlaneEmail MarketingSMS MarketingE-CommerceMarketing Automation2 APIs62.3MoosendEmail MarketingMarketing AutomationCampaignsMailing Lists1 API62.1ZaiusCompanyCustomer Data PlatformCDPMarketing11 APIs60.8CrossEngageCompanyCustomer Data PlatformMarketingCustomer Engagement12 APIs57.4CrowdTwistCompanyLoyaltyCustomer EngagementMarketing2 APIs54.5
Developing 5 Usable, with meaningful gaps to close
EmotiveCompanyMarketingSMSMessaging33 APIs49.0LocalyticsCompanyMarTechMobile AnalyticsPush Notifications2 APIs47.6PermutiveCompanyPublishingAdvertisingAdTech11 APIs47.2Zero NetworksSecurityNetwork SecurityMicrosegmentationZero Trust1 API45.2Ocean.ioSales IntelligenceB2BEnrichmentLookalike2 APIs41.2
Thin 2 Limited public surface area
PushCompanyCRMCustomer Data PlatformMarketing Automation1 API32.1HotjarAnalyticsSurveysTrackingPersonalization1 API28.2
Minimal 3 Almost no public developer surface
VespucciCompanyAnalyticsProduct AnalyticsData8.9BrightloomCompanyCustomer Data PlatformCustomer IntelligenceRestaurant3.5GuardicoreCompanySecurityMicrosegmentationZero Trust3.4

APIs with this tag (24)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Exemplar 5 Complete, well-documented, and agent-ready
RudderStack Audiences APIThe RudderStack Audiences API builds and manages audience definitions in the warehouse and activates them a...78.5Data Extensions APIAPI for managing data extensions, which are database tables used to store and segment customer data in Mark...77.3Listrak Segmentation APIThe Segmentation API from Listrak — 2 operation(s) for segmentation.74.3Bloomreach Engagement APIREST API for the Bloomreach Engagement marketing automation and CDP platform, enabling customer tracking, s...72.8Mapp Marketing Cloud Segmentation APIThe Segmentation API from Mapp Marketing Cloud — 10 operation(s) for segmentation.70.4
Strong 4 Solid coverage with minor gaps
Olo Marketing & Guest Data Platform APIOlo Marketing and the Guest Data Platform (GDP) unify first-party guest data captured across ordering, paym...61.0Nutshell Markets APIMarket records used to segment Nutshell data. 2 operation(s) across 2 path(s).60.6Big Commerce Customer SegmentationBigCommerce Customer Segmentation API enables the creation of externally defined customer segments that can...56.9Mixpanel Segmentation APIQuery event segmentation data over time55.5
Developing 10 Usable, with meaningful gaps to close
Precisely APIs Segmentation APIThe Segmentation API from Precisely APIs — 7 operation(s) for segmentation.52.4PostHog Cohorts APIThe PostHog Cohorts API enables developers to create and manage cohorts, which are groups of users defined ...51.5Dynamics 365 Customer Insights Data APIAPI for building applications based on unified customer data, enabling customer data unification, segmentat...48.8Permutive Segmentation APICohort-based Segmentation (CCS) — evaluate a user's events into cohorts.47.2ManyChat Subscriber APILook up, search, create, update, tag and set custom field values on subscribers. 15 operations. A subscribe...47.0Aghanim Segmentation APIThe Segmentation API from Aghanim — 5 operation(s) for segmentation.46.3Bird Customer Data APISync customer data from multiple sources in real time to build a 360-degree customer view. Manage contacts,...46.0SK Telecom Segmentation APIThe Segmentation API from SK Telecom — 1 operation(s) for segmentation.41.5Ocean.io Segmentation APIThe Segmentation API from Ocean.io — 4 operation(s) for segmentation.41.2Cisco Nexus Dashboard Orchestrator APIAPI for multi-site orchestration of ACI, Cloud ACI, and DCNM fabrics with policy management and segmentation.40.7
Thin 2 Limited public surface area
Hotjar Identify APIThe Hotjar Identify API is a client-side JavaScript API that allows developers to pass user data to Hotjar,...28.2Airship Segments APIThe Segments API from Airship — 2 operation(s) for segments.26.5
Emerging 3 Early or largely undocumented
Rokt Custom Audience Import APIAllows importing custom audience segments into Rokt for targeted offer delivery and campaign personalization.25.2Pushwoosh Audience & Segmentation APITags, filters and segments for dynamic audience targeting.22.0EventMobi Groups APICreate and manage people groups used to categorize attendees within an event; custom groups carry the "cust...20.8

Companies reaching this through an API (20)

These companies publish an API, specification or operation carrying “Segmentation” but do not classify their business under it. Listed unranked and kept out of the count above, because one tagged operation is not a statement about what a company does.

Aghanim Airship BigCommerce Bird Bloomreach Cisco Nexus Dashboard EventMobi ManyChat Mapp Marketing Cloud Microsoft Dynamics 365 Mixpanel Nutshell Olo PostHog Precisely APIs Pushwoosh Rokt RudderStack Salesforce Marketing Cloud SK Telecom

Score breakdown

Frequency
48.9
log-scaled weighted occurrences
Breadth
0.8
spread across providers
Quality lift
68.5
mean composite of providers using it
Cohesion
13.4
strength of nearest seed neighbor

Related tags

Segments 14 co-occurrences Marketing Automation 20 co-occurrences Customer Data Platform 10 co-occurrences Email Marketing 12 co-occurrences SMS Marketing 5 co-occurrences CDP 7 co-occurrences Customer Data 7 co-occurrences Email Templates 6 co-occurrences

Where this tag comes from

Provider tag30
Api tag24
Openapi tag6
Openapi op tag22

Cohort brief

Auto-generated

The 30 providers in the APIs.io catalog tagged Segmentation, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.

Providers
30
all scored
Mean Kin Score
55.6
+32.7 vs catalog 22.9
Mean Agent Readiness
36.2
+24.3 vs catalog 11.9
Spread
3.4–78.9
median 62.2 · σ 21.4
How the 30 split by band
Exemplar 10Strong 9Developing 6Thin 2Emerging 0Minimal 3
Facet averages, against the whole catalog
FacetThis cohortCatalogDifferenceScored
Operational Transparency 53 13.7 +39.3 30
Access Clarity 62.8 26.5 +36.3 30
Developer Ergonomics 58 23.2 +34.8 30
Contract Quality 50.1 17.6 +32.5 30
Discoverability 70.3 58.1 +12.2 30
Contract Governance 15.7 6.3 +9.4 30

A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.

What this cohort publishes
ArtifactThis cohortCatalogDifference
MCP server (any) 37% 14% +23
MCP server (first-party) 37% 12% +25
Agent Skills 0% 0% 0
OAuth scopes 33% 11% +22
Security 100% 98% +2
Arazzo workflows 13% 2% +11
Governance rules 33% 14% +19

mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.

Top by Kin Score
  1. 1 Amazon Pinpoint 78.9
  2. 2 Flagsmith 78.5
  3. 3 Kit 78.5
  4. 4 ActiveCampaign 77.6
  5. 5 Plunk 75.1
  6. 6 Listrak 73.7
  7. 7 MailerLite 73.7
  8. 8 Omnisend 72.9
  9. 9 MoEngage 69
  10. 10 Lytics 66.8
Top by Agent Readiness
  1. 1 MoEngage 67.8
  2. 2 Kit 60.4
  3. 3 Omnisend 57.3
  4. 4 MailerLite 54.3
  5. 5 ActiveCampaign 52.2
  6. 6 Permutive 50.2
  7. 7 Flagsmith 47.2
  8. 8 Ocean.io 43.3
  9. 9 Blueshift 43
  10. 10 Eliq 42.9
All 30 members of this roster resolve to a scored provider in the catalog.
Coverage caveat. 17 of 30 scored members had under half their catalog-attributable points satisfied at all (catalog_earned / catalog_max < 0.5). They are INCLUDED in the mean above. A large share here means the cohort mean is partly a measurement of how far our enrichment reached, not only of how these providers publish.Generated from the catalog build of 5 October 2026, across 29093 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.

Work with this as data

Every tag here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for tags

7 MCP tools reach this
  • find_tagsBrowse and filter every tag in the catalog.
  • get_cohortThis tag as a scored cohort — every provider carrying it, with scores.
  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
  • cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools →

Call it yourself

curl for this page
This tag 
curl "https://apis.io/api/v1/tags/segmentation"
All tags 
curl "https://apis.io/api/v1/tags?limit=25"
As a scored cohort 
curl "https://apis.io/api/v1/cohorts/tag/segmentation"
The distribution (Pro) 
curl "https://apis.io/api/v1/cohorts/tag/segmentation/stats" \
  -H "X-API-Key: $APIS_IO_KEY"

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