established · 0.2 market domain

Segmentation

Score 25.8 / 100 29 providers +20 via APIs 24 APIs Search apis.io →
Workflows using this tag
Mixpanel Track Event and Segment · Mixpanel Mixpanel Update Profile and Query Engagement · Mixpanel Mixpanel Refresh Lookup Table and Track Enriched Event · Mixpanel Mixpanel GDPR Data Deletion Flow · Mixpanel Mixpanel Annotate Release and Measure Retention · Mixpanel Mixpanel Provision Warehouse Source and Trigger Import · Mixpanel Mixpanel Update Group Profile and Query Insights · Mixpanel Mixpanel Cohort-Driven Segmentation · Mixpanel
Business capabilities this tag reaches
Customer Relationship Management 3 Product Telemetry & Experimentation Management 1 Location & Mapping 1

Providers using this tag (29)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Exemplar 11 Complete, well-documented, and agent-ready
PlunkEmailTransactional EmailMarketingAutomation2 APIs67.9Amazon PinpointCampaignsCommunicationsEmailMarketing2 APIs80.4KitEmail MarketingCreator EconomySubscribersAutomation2 APIs78.1FlagsmithFeature FlagsRemote ConfigRelease ManagementA/B Testing2 APIs77.8ActiveCampaignMarketing AutomationEmail MarketingCRMSales Automation7 APIs77.7OmnisendEmail MarketingMarketing AutomationE-CommerceSMS Marketing19 APIs75.1ListrakEmail MarketingSMS MarketingMarketing AutomationCross-Channel15 APIs71.3ZaiusCompanyCustomer Data PlatformCDPMarketing11 APIs69.9LyticsCustomer Data PlatformCDPPersonalization2 APIs69.3BlueshiftCustomer Data PlatformCustomer EngagementMarketing AutomationCross-Channel Messaging1 API69.1MoEngageCustomer EngagementMarketing AutomationCustomer Data PlatformPush Notifications30 APIs67.4
Strong 9 Solid coverage with minor gaps
ButtondownAnalyticsAutomationEmailMarkdown1 API66.1Benchmark EmailEmail MarketingCampaignsContactsAutomation2 APIs65.3EliqEnergyUtilitiesAnalyticsSustainability4 APIs64.2CrossEngageCompanyCustomer Data PlatformMarketingCustomer Engagement11 APIs63.7SAP EmarsysMarketing AutomationCustomer EngagementEmail MarketingOmnichannel25 APIs63.0SendlaneEmail MarketingSMS MarketingE-CommerceMarketing Automation2 APIs62.8MoosendEmail MarketingMarketing AutomationCampaignsMailing Lists1 API62.0EmotiveCompanyMarketingSMSMessaging13 APIs57.5CrowdTwistCompanyLoyaltyCustomer EngagementMarketing2 APIs54.6
Developing 4 Usable, with meaningful gaps to close
Zero NetworksSecurityNetwork SecurityMicrosegmentationZero Trust1 API44.8Ocean.ioSales IntelligenceB2BData EnrichmentLookalike1 API53.6LocalyticsCompanyMarTechMobile AnalyticsPush Notifications2 APIs49.4PermutiveCompanyPublishingAdvertisingAdTech6 APIs49.2
Thin 2 Limited public surface area
PushCompanyCRMCustomer Data PlatformMarketing Automation1 API34.4HotjarAnalyticsSurveysTrackingPersonalization1 API27.5
Minimal 3 Almost no public developer surface
GuardicoreCompanySecurityMicrosegmentationZero Trust3.4VespucciCompanyAnalyticsProduct AnalyticsData10.6BrightloomCompanyCustomer Data PlatformCustomer IntelligenceRestaurant3.6

APIs with this tag (24)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Exemplar 7 Complete, well-documented, and agent-ready
Data Extensions APIAPI for managing data extensions, which are database tables used to store and segment customer data in Mark...81.6RudderStack Audiences APIThe RudderStack Audiences API builds and manages audience definitions in the warehouse and activates them a...79.9Bloomreach Engagement APIREST API for the Bloomreach Engagement marketing automation and CDP platform, enabling customer tracking, s...78.1Big Commerce Customer SegmentationBigCommerce Customer Segmentation API enables the creation of externally defined customer segments that can...77.9Listrak Segmentation APIThe Segmentation API from Listrak — 2 operation(s) for segmentation.71.3Mapp Marketing Cloud Segmentation APIThe Segmentation API from Mapp Marketing Cloud — 10 operation(s) for segmentation.68.7Nutshell Markets APIMarket records used to segment Nutshell data. 2 operation(s) across 2 path(s).66.8
Strong 5 Solid coverage with minor gaps
Mixpanel Segmentation APIQuery event segmentation data over time62.3PostHog Cohorts APIThe PostHog Cohorts API enables developers to create and manage cohorts, which are groups of users defined ...58.8Precisely APIs Segmentation APIThe Segmentation API from Precisely APIs — 7 operation(s) for segmentation.58.0ManyChat Subscriber APILook up, search, create, update, tag and set custom field values on subscribers. 15 operations. A subscribe...57.0Olo Marketing & Guest Data Platform APIOlo Marketing and the Guest Data Platform (GDP) unify first-party guest data captured across ordering, paym...56.1
Developing 7 Usable, with meaningful gaps to close
Ocean.io Segmentation APIThe Segmentation API from Ocean.io — 4 operation(s) for segmentation.53.6Dynamics 365 Customer Insights Data APIAPI for building applications based on unified customer data, enabling customer data unification, segmentat...53.2Permutive Segmentation APICohort-based Segmentation (CCS) — evaluate a user's events into cohorts.49.2Aghanim Segmentation APIThe Segmentation API from Aghanim — 5 operation(s) for segmentation.46.9SK Telecom Segmentation APIThe Segmentation API from SK Telecom — 1 operation(s) for segmentation.43.4Bird Customer Data APISync customer data from multiple sources in real time to build a 360-degree customer view. Manage contacts,...42.4Cisco Nexus Dashboard Orchestrator APIAPI for multi-site orchestration of ACI, Cloud ACI, and DCNM fabrics with policy management and segmentation.42.0
Thin 2 Limited public surface area
Hotjar Identify APIThe Hotjar Identify API is a client-side JavaScript API that allows developers to pass user data to Hotjar,...27.5Airship Segments APIThe Segments API from Airship — 2 operation(s) for segments.26.8
Emerging 3 Early or largely undocumented
Rokt Custom Audience Import APIAllows importing custom audience segments into Rokt for targeted offer delivery and campaign personalization.23.3Pushwoosh Audience & Segmentation APITags, filters and segments for dynamic audience targeting.21.4EventMobi Groups APICreate and manage people groups used to categorize attendees within an event; custom groups carry the "cust...12.9

Companies reaching this through an API (20)

These companies publish an API, specification or operation carrying “Segmentation” but do not classify their business under it. Listed unranked and kept out of the count above, because one tagged operation is not a statement about what a company does.

Aghanim Airship BigCommerce Bird Bloomreach Cisco Nexus Dashboard EventMobi ManyChat Mapp Marketing Cloud Microsoft Dynamics 365 Mixpanel Nutshell Olo PostHog Precisely APIs Pushwoosh Rokt RudderStack Salesforce Marketing Cloud SK Telecom

Score breakdown

Frequency
48.3
log-scaled weighted occurrences
Breadth
0.7
spread across providers
Quality lift
57.9
mean composite of providers using it
Cohesion
13.4
strength of nearest seed neighbor

Related tags

Segments 13 co-occurrences Marketing Automation 20 co-occurrences Customer Data Platform 10 co-occurrences CDP 7 co-occurrences Email Marketing 11 co-occurrences SMS Marketing 5 co-occurrences Customer Data 7 co-occurrences Email Templates 6 co-occurrences

Where this tag comes from

Provider tag30
Api tag24
Openapi tag6
Openapi op tag22

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Tools for tags

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  • find_tagsBrowse and filter every tag in the catalog.
  • get_cohortThis tag as a scored cohort — every provider carrying it, with scores.
  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
  • cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
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The distribution (Pro) 
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