Lytics

Lytics is a customer data platform (CDP) that provides a REST API for managing unified user profiles, behavioral segments, content affinity scoring, campaigns, and real-time personalization integrations. The platform enables marketers to ingest data from 100+ sources, build predictive audiences, and activate them across advertising networks, email providers, data warehouses, and on-site personalization tools.

Lytics publishes 7 APIs on the APIs.io network, including Accounts API, Connections API, Datamodels API, and 4 more. Tagged areas include Customer Data Platform, CDP, Personalization, Segmentation, and User Profiles.

The Lytics catalog on APIs.io includes 1 JSON-LD context and 1 Spectral governance ruleset.

Lytics’ developer surface includes authentication, documentation, engineering blog, pricing, changelog, support, and 10 more developer resources.

🌐 Visit website 📡 Source on GitHub

51.9/100 developing ▬ flat Agent 34/100 agent aware Full breakdown ↓
scored 2026-07-28 · rubric v0.6

AccessFreemiumSelf serve⚡ Free to try

7 APIs

Customer Data PlatformCDPPersonalizationSegmentationUser ProfilesBehavioral AnalyticsContent AffinityReal-Time DataMarketing AutomationAudience Activation

Kin Score

Kin Score How this is scored →
scored 2026-07-28 · rubric v0.6

Composite quality — 51.9/100 · developing

Contract Quality 17.5 / 25

Developer Ergonomics 5.2 / 20

Commercial Clarity 10.0 / 20

Operational Transparency 4.8 / 13

Governance 7.0 / 12

Discoverability 7.4 / 10

Agent readiness — 34/100 · agent aware

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/lytics: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 7

Individual APIs this provider publishes, each with its own machine-readable definition.

Rate Limits 1

Documented rate limits and quota policies.

Lytics Rate Limits

0 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

JSON Schema 3

Standalone JSON Schema definitions for this provider's data models.

Examples 4

Example request and response payloads for these APIs.

Documentation 1

Reference material describing how the API behaves

Documentation

Documentation

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

AgenticAccess

Build 1

SDKs, sample code, and the tooling you integrate with

GitHubOrg

GitHubOrg

Access & Security 2

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Authentication

Authentication

Operate 4

Status, limits, changes, and where to get help

StatusPage

ChangeLog

Support

RateLimits

Commercial 3

Pricing, plans, and the legal terms of use

Pricing

Pricing

Plans

Plans

FinOps

FinOps

Company 3

The organization behind the API

Website

Website

LinkedIn

Blog

Blog

Other 1

Properties that don't map to a standard resource type

Source (apis.yml)

aid: lytics
name: Lytics
description: Lytics is a customer data platform (CDP) that provides a REST API for managing unified user profiles, behavioral
  segments, content affinity scoring, campaigns, and real-time personalization integrations. The platform enables marketers
  to ingest data from 100+ sources, build predictive audiences, and activate them across advertising networks, email providers,
  data warehouses, and on-site personalization tools.
type: Index
accessModel:
  pricing: freemium
  onboarding: self-serve
  trial: false
  try_now: true
  public: false
  label: Freemium · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/lytics.png
url: https://raw.githubusercontent.com/api-evangelist/lytics/refs/heads/main/apis.yml
created: '2026-06-13'
modified: '2026-06-13'
specificationVersion: '0.19'
tags:
- Customer Data Platform
- CDP
- Personalization
- Segmentation
- User Profiles
- Behavioral Analytics
- Content Affinity
- Real-Time Data
- Marketing Automation
- Audience Activation
apis:
- aid: lytics:lytics-accounts-api
  name: Lytics Accounts API
  description: Manage Lytics accounts and retrieve account information
  humanURL: https://docs.lytics.com/reference
  baseURL: https://api.lytics.io
  tags:
  - Accounts
  properties:
  - type: OpenAPI
    url: openapi/lytics-accounts-api-openapi.yml
  - type: Documentation
    url: https://docs.lytics.com/reference
- aid: lytics:lytics-connections-api
  name: Lytics Connections API
  description: Manage data source and destination connections
  humanURL: https://docs.lytics.com/reference
  baseURL: https://api.lytics.io
  tags:
  - Connections
  properties:
  - type: OpenAPI
    url: openapi/lytics-connections-api-openapi.yml
  - type: Documentation
    url: https://docs.lytics.com/reference
- aid: lytics:lytics-datamodels-api
  name: Lytics Datamodels API
  description: Manage data models and stream schemas
  humanURL: https://docs.lytics.com/reference
  baseURL: https://api.lytics.io
  tags:
  - Datamodels
  properties:
  - type: OpenAPI
    url: openapi/lytics-datamodels-api-openapi.yml
  - type: Documentation
    url: https://docs.lytics.com/reference
- aid: lytics:lytics-entity-api
  name: Lytics Entity API
  description: Look up unified user profiles by field value
  humanURL: https://docs.lytics.com/reference
  baseURL: https://api.lytics.io
  tags:
  - Entity
  properties:
  - type: OpenAPI
    url: openapi/lytics-entity-api-openapi.yml
  - type: Documentation
    url: https://docs.lytics.com/reference
- aid: lytics:lytics-jobs-api
  name: Lytics Jobs API
  description: Orchestrate and monitor background data jobs
  humanURL: https://docs.lytics.com/reference
  baseURL: https://api.lytics.io
  tags:
  - Jobs
  properties:
  - type: OpenAPI
    url: openapi/lytics-jobs-api-openapi.yml
  - type: Documentation
    url: https://docs.lytics.com/reference
- aid: lytics:lytics-segments-api
  name: Lytics Segments API
  description: Query and scan behavioral audience segments
  humanURL: https://docs.lytics.com/reference
  baseURL: https://api.lytics.io
  tags:
  - Segments
  properties:
  - type: OpenAPI
    url: openapi/lytics-segments-api-openapi.yml
  - type: Documentation
    url: https://docs.lytics.com/reference
- aid: lytics:lytics-work-api
  name: Lytics Work API
  description: Trigger background workflow operations
  humanURL: https://docs.lytics.com/reference
  baseURL: https://api.lytics.io
  tags:
  - Work
  properties:
  - type: OpenAPI
    url: openapi/lytics-work-api-openapi.yml
  - type: Documentation
    url: https://docs.lytics.com/reference
common:
- type: AgenticAccess
  url: agentic-access/lytics-agentic-access.yml
- type: DomainSecurity
  url: security/lytics-domain-security.yml
- type: Authentication
  url: authentication/lytics-authentication.yml
- type: Website
  url: https://www.lytics.com/
- type: Documentation
  url: https://docs.lytics.com/
- type: GitHubOrg
  url: https://github.com/lytics
- type: LinkedIn
  url: https://www.linkedin.com/company/lytics
- type: Blog
  url: https://www.lytics.com/blog/
- type: Pricing
  url: https://www.lytics.com/pricing/
- type: StatusPage
  url: https://lytics.statuspage.io/
- type: X
  url: https://x.com/lyticsio
- type: ChangeLog
  url: https://docs.lytics.com/changelog
- type: Support
  url: https://support.lytics.com/hc/en-us
- type: Plans
  url: plans/lytics-plans-pricing.yml
- type: RateLimits
  url: rate-limits/lytics-rate-limits.yml
- type: FinOps
  url: finops/lytics-finops.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com