Lytics

aid: lytics
name: Lytics
description: Lytics is a customer data platform (CDP) that provides a REST API for managing unified user profiles, behavioral
  segments, content affinity scoring, campaigns, and real-time personalization integrations. The platform enables marketers
  to ingest data from 100+ sources, build predictive audiences, and activate them across advertising networks, email providers,
  data warehouses, and on-site personalization tools.
type: Index
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
url: https://raw.githubusercontent.com/api-evangelist/lytics/refs/heads/main/apis.yml
created: '2026-06-13'
modified: '2026-06-13'
specificationVersion: '0.19'
tags:
- Customer Data Platform
- CDP
- Personalization
- Segmentation
- User Profiles
- Behavioral Analytics
- Content Affinity
- Real-Time Data
- Marketing Automation
- Audience Activation
apis:
- name: Lytics REST API
  description: The Lytics REST API provides programmatic access to user profile management, behavioral segment queries, content
    affinity scores, audience activations, data stream ingestion, Cloud Connect warehouse integrations, and job orchestration
    for the Lytics customer data platform.
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://docs.lytics.com/reference
  baseURL: https://api.lytics.io
  tags:
  - User Profiles
  - Segments
  - Content Affinity
  - Data Ingestion
  - Campaigns
  - Personalization
  properties:
  - type: Documentation
    url: https://docs.lytics.com/reference
  - type: OpenAPI
    url: https://raw.githubusercontent.com/api-evangelist/lytics/refs/heads/main/openapi/lytics-rest-api-openapi.yml
  contact:
  - FN: Lytics Support
    url: https://support.lytics.com/hc/en-us
common:
- type: Website
  url: https://www.lytics.com/
- type: Documentation
  url: https://docs.lytics.com/
- type: GitHubOrg
  url: https://github.com/lytics
- type: LinkedIn
  url: https://www.linkedin.com/company/lytics
- type: Blog
  url: https://www.lytics.com/blog/
- type: Pricing
  url: https://www.lytics.com/pricing/
- type: StatusPage
  url: https://lytics.statuspage.io/
- type: X
  url: https://x.com/lyticsio
- type: ChangeLog
  url: https://docs.lytics.com/changelog
- type: Support
  url: https://support.lytics.com/hc/en-us
- type: Plans
  url: plans/lytics-plans-pricing.yml
- type: RateLimits
  url: rate-limits/lytics-rate-limits.yml
- type: FinOps
  url: finops/lytics-finops.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com