Lytics

Lytics is a customer data platform (CDP) that provides two concurrent REST APIs for managing unified user profiles, behavioral audiences, content affinity scoring, campaign flows, and real-time personalization. The v2 API (886 paths / 1,331 operations) covers accounts, authorizations, connections, schema and identity configuration, data models, streams, jobs and ML models; the v1 API still owns data collection, personalization, entity lookup and content classification. Lytics ingests data from 100+ sources, builds predictive audiences, and activates them across advertising networks, email providers, data warehouses and on-site personalization. Lytics joined Contentstack in January 2025.

Lytics publishes 2 APIs on the APIs.io network: API v2 and V1 Lytics API. Tagged areas include Customer Data Platform, CDP, Personalization, Segmentation, and User Profiles.

The Lytics catalog on APIs.io includes 1 event-driven AsyncAPI specification, 1 JSON-LD context, and 1 Spectral governance ruleset.

Lytics’ developer surface includes authentication, documentation, engineering blog, pricing, changelog, support, CLI, and 46 more developer resources.

🌐 Visit website 📡 Source on GitHub

66.5/100 exemplar ▬ flat Agent 55/100 agent ready Full breakdown ↓
scored 2026-08-20 · rubric v0.12.0

AccessFreemiumSelf serve⚡ Free to try

2 APIs

Customer Data PlatformCDPPersonalizationSegmentationUser ProfilesBehavioral AnalyticsContent AffinityReal-Time DataMarketing AutomationAudience Activation

Kin Score

Kin Score How this is scored →
scored 2026-08-20 · rubric v0.12.0

Composite quality — 66.5/100 · exemplar

Contract Quality 17.3 / 25

Developer Ergonomics 13.1 / 20

Access Clarity 17.9 / 20

Operational Transparency 4.4 / 13

Contract Governance 5.0 / 12

Discoverability 8.7 / 10

Agent readiness — 55/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 5 / 5

Well-Known Catalog 4 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 4 / 4

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/lytics: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 2

Individual APIs this provider publishes, each with its own machine-readable definition.

Rate Limits 1

Documented rate limits and quota policies.

Lytics Rate Limits

0 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

JSON Schema 3

Standalone JSON Schema definitions for this provider's data models.

Examples 4

Example request and response payloads for these APIs.

AGENTIC

Resources

Get Started 5

Portal, sign-up, and the first successful call

DeveloperPortal

GettingStarted

Quickstart

SignUp

Login

Documentation 6

Reference material describing how the API behaves

Documentation

OpenAPI Source

JSONSchema

JSONSchema

JSONSchema

APIReference

Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

AgenticAccess

AgentSkill

AgentSkill

LLMsTxt

LLMsTxt

Design & Contract 10

Pagination, idempotency, versioning, errors, and events

Conventions

ErrorCatalog

Lifecycle

Conformance

DataModel

Components

Webhooks

Vocabulary

SpectralRules

JSONLD

Scroll for all 10

Build 11

SDKs, sample code, and the tooling you integrate with

GitHubOrg

Packages

SDKs

ToolCrosswalk

CLI

Examples

Examples

Examples

Examples

Postman

GitHubOrganization

GitHubOrganization

Scroll for all 11

Access & Security 4

Authentication, authorization, and security posture

DomainSecurity

Authentication

TrustCenter

Compliance

Operate 5

Status, limits, changes, and where to get help

StatusPage

ChangeLog

Support

RateLimits

Community

Commercial 5

Pricing, plans, and the legal terms of use

Pricing

Plans

FinOps

TermsOfService

PrivacyPolicy

Company 3

The organization behind the API

Website

Website

LinkedIn

Blog

Blog

Other 1

Properties that don't map to a standard resource type

Source (apis.yml)

aid: lytics
name: Lytics
description: Lytics is a customer data platform (CDP) that provides two concurrent REST APIs for managing unified user profiles,
  behavioral audiences, content affinity scoring, campaign flows, and real-time personalization. The v2 API (886 paths / 1,331
  operations) covers accounts, authorizations, connections, schema and identity configuration, data models, streams, jobs
  and ML models; the v1 API still owns data collection, personalization, entity lookup and content classification. Lytics
  ingests data from 100+ sources, builds predictive audiences, and activates them across advertising networks, email providers,
  data warehouses and on-site personalization. Lytics joined Contentstack in January 2025.
type: Index
accessModel:
  pricing: freemium
  onboarding: self-serve
  trial: false
  try_now: true
  public: false
  label: Freemium · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/lytics.png
url: https://raw.githubusercontent.com/api-evangelist/lytics/refs/heads/main/apis.yml
created: '2026-06-13'
modified: '2026-08-13'
specificationVersion: '0.23'
tags:
- Customer Data Platform
- CDP
- Personalization
- Segmentation
- User Profiles
- Behavioral Analytics
- Content Affinity
- Real-Time Data
- Marketing Automation
- Audience Activation
apis:
- aid: lytics:lytics-api-v2
  name: Lytics API v2
  description: Version 2 of the Lytics API — the current REST surface for the Lytics customer data platform. Covers accounts
    and users, authorizations and connections, data models and Cloud Connect, schema and identity configuration, streams,
    profiles and entities, audiences and segments, flows and campaigns, jobs and workflow orchestration, webhook templates,
    ML models, reports and metrics.
  humanURL: https://docs.lytics.com/reference
  baseURL: https://api.lytics.io/v2
  tags:
  - Account
  - Auths
  - Connections
  - Content
  - Data Models
  - Flows
  - Job
  - ML
  - Profiles
  - Reports
  - Schema
  - Segments
  - Streams
  - Templates
  tags_raw:
  - Accounts
  - Auths
  - Connections
  - Content
  - DataModels
  - Flows
  - Jobs
  - ML
  - Profiles
  - Reports
  - Schema
  - Segments
  - Streams
  - Templates
  properties:
  - type: OpenAPI
    url: openapi/lytics-api-v2-openapi.json
  - type: OpenAPI Source
    url: https://dash.readme.com/api/v1/api-registry/1y876emrv8pb2i
  - type: Documentation
    url: https://docs.lytics.com/reference
  - type: APIReference
    url: https://docs.lytics.com/reference
  - type: Overlay
    url: overlays/lytics-api-v2-overlay.yaml
  - type: ToolCrosswalk
    url: mcp/lytics-tool-crosswalk.yml
- aid: lytics:lytics-api-v1
  name: V1 Lytics API
  description: Version 1 of the Lytics API — the data collection, personalization, segmentation, content and catalog surface.
    Includes the /collect data upload endpoints, the personalization and entity lookup APIs, segment scan and segment ML,
    content classification and recommendation, the schema catalog, and account management.
  humanURL: https://docs.lytics.com/reference
  baseURL: https://api.lytics.io
  tags:
  - Data Upload
  - Segment
  - Personalization
  - Content
  - Catalog
  - Experience
  - Stream
  - Query
  - Work
  tags_raw:
  - DataUpload
  - Segment
  - Personalization
  - Content
  - Catalog
  - Experience
  - Stream
  - Query
  - Work
  properties:
  - type: OpenAPI
    url: openapi/lytics-api-v1-openapi.json
  - type: OpenAPI Source
    url: https://dash.readme.com/api/v1/api-registry/10ej22ml8a94fx
  - type: Documentation
    url: https://docs.lytics.com/reference
  - type: APIReference
    url: https://docs.lytics.com/reference
  - type: Overlay
    url: overlays/lytics-api-v1-overlay.yaml
common:
- type: AgenticAccess
  url: agentic-access/lytics-agentic-access.yml
- type: DomainSecurity
  url: security/lytics-domain-security.yml
- type: Authentication
  url: authentication/lytics-authentication.yml
- type: Website
  url: https://www.lytics.com/
- type: Documentation
  url: https://docs.lytics.com/
- type: GitHubOrg
  url: https://github.com/lytics
- type: LinkedIn
  url: https://www.linkedin.com/company/lytics
- type: Blog
  url: https://www.lytics.com/blog/
- type: Pricing
  url: https://www.lytics.com/pricing/
- type: StatusPage
  url: https://lytics.statuspage.io/
- type: X
  url: https://x.com/lyticsio
- type: ChangeLog
  url: https://docs.lytics.com/changelog
- type: Support
  url: https://support.lytics.com/hc/en-us
- type: Plans
  url: plans/lytics-plans-pricing.yml
- type: RateLimits
  url: rate-limits/lytics-rate-limits.yml
- type: FinOps
  url: finops/lytics-finops.yml
- type: OpenAPI Source
  url: https://dash.readme.com/api/v1/api-registry/1y876emrv8pb2i
- type: Packages
  url: packages/lytics-packages.yml
- type: SDKs
  url: packages/lytics-packages.yml
- type: AgentSkill
  url: skills/_index.yml
- type: ToolCrosswalk
  url: mcp/lytics-tool-crosswalk.yml
- type: LLMsTxt
  url: llms/lytics-llms.txt
- type: Conventions
  url: conventions/lytics-conventions.yml
- type: ErrorCatalog
  url: errors/lytics-error-codes.yml
- type: Lifecycle
  url: lifecycle/lytics-lifecycle.yml
- type: Conformance
  url: conformance/lytics-conformance.yml
- type: DataModel
  url: data-model/lytics-data-model.yml
- type: CLI
  url: cli/lytics-cli.yml
- type: Components
  url: components/lytics-components.yml
- type: Webhooks
  url: asyncapi/lytics-webhooks.yml
- type: TrustCenter
  url: security/lytics-trust-center.yml
- type: Vocabulary
  url: vocabulary/lytics-vocabulary.yml
- type: SpectralRules
  url: rules/lytics-jsonschema-spectral-rules.yml
- type: JSONLD
  url: json-ld/lytics-context.jsonld
- type: JSONSchema
  url: json-schema/lytics-user-profile-schema.json
- type: JSONSchema
  url: json-schema/lytics-collect-event-schema.json
- type: JSONSchema
  url: json-schema/lytics-segment-schema.json
- type: Examples
  url: examples/lytics-user-profile-example.json
- type: Examples
  url: examples/lytics-collect-event-example.json
- type: Examples
  url: examples/lytics-segment-scan-request-example.json
- type: Examples
  url: examples/lytics-segment-scan-response-example.json
- type: DeveloperPortal
  url: https://docs.lytics.com/
- type: APIReference
  url: https://docs.lytics.com/reference
- type: GettingStarted
  url: https://docs.lytics.com/reference/getting-started
- type: Quickstart
  url: https://docs.lytics.com/docs/developer-quickstart
- type: SignUp
  url: https://app.lytics.com/register
- type: Login
  url: https://app.lytics.com/login
- type: TermsOfService
  url: https://www.lytics.com/terms-of-service/
- type: PrivacyPolicy
  url: https://www.lytics.com/privacy-policy/
- type: Postman
  url: https://www.postman.com/lytics-cdp/lytics-s-public-workspace
- type: GitHubOrganization
  url: https://github.com/lytics
- type: Community
  url: https://docs.lytics.com/discuss
- type: Compliance
  url: https://docs.lytics.com/docs/compliance
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 24
  pass: local-v1

Lytics

APIs 2

Open Collections 3

Pricing Plans 1

Rate Limits 1

FinOps 1

Event Specifications 1

Semantic Vocabularies 1

Spectral Rules 1

JSON Schema 3

Examples 4

Security Posture 3

Agentic Access 1

Get Started 5

Documentation 6

Agent Surfaces 3

Design & Contract 10

Build 11

Access & Security 4

Operate 5

Commercial 5

Company 3

Other 1

Source (apis.yml)