Marketing Automation
Providers using this tag (140)
Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.
Exemplar 32 Complete, well-documented, and agent-ready
Strong 42 Solid coverage with minor gaps
Act-OnOrttoKeapOntraportPloySalesforce Marketing Cloud Account Engagement (Pardot)SilverpopMarketoDripVBOUTLeadSquaredBlueshiftLyticsErxesAcousticCampaign MonitorClickFunnelsSimon DataStack MoxieKnakZoho CampaignsMailmodoCensusSendlaneNutshellMoosendDotdigitalCleverTapTotal ExpertKartraVesselCordialSendosoCrossEngageLevitateSupaglueReachdeskPomoWebinarJamCrescendo LabLawmaticsUncodie (now Makinari)
Developing 34 Usable, with meaningful gaps to close
iContactSplioAgile CRMOracle EloquaSharpSpringMetadataIncentivioFreshworksSUPER STUDIOMob.lyOptinMonsterAutoLeadStarSailthruWoowUpNetcore CloudNimblePinofferMailOptinResponsysEmotiveBonjoroLocalyticsManyChatNexadPoptinVoyant.ioCharacterQuiltSocialBeeWhisperrChatfuelDocketConversicaLuminary LaneFuseWP
Emerging 17 Early or largely undocumented
Minimal 6 Almost no public developer surface
Unrated 2 Not yet scored
APIs with this tag (27)
Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →
Exemplar 4 Complete, well-documented, and agent-ready
Salesforce Marketing Cloud SOAP APIThe Salesforce Marketing Cloud SOAP API is a full-featured SOAP web service interface for Marketing Cloud t...Customer.io Track APIThe Customer.io Track API allows developers to send behavioral data and customer profile information into C...Adobe Marketo Engage APIAutomate marketing processes and manage leads, campaigns, and assets via REST APIs.Bloomreach Engagement APIREST API for the Bloomreach Engagement marketing automation and CDP platform, enabling customer tracking, s...
Strong 10 Solid coverage with minor gaps
Blueshift MCP ServerOfficial hosted remote MCP server, in public beta, exposing a catalogue of 131 tools (97 read, 34 write) ac...Ontraport MCP ServerOntraport's first-party, hosted, remote MCP server. A streamable-HTTP endpoint an agent POSTs to directly a...Ontraport REST APIRESTful API providing CRUD access to contacts, transactions, tags, sequences, forms, landing pages, and eco...Zoho CampaignsThe Zoho Campaigns API provides programmatic access to email marketing capabilities, allowing integration w...Ploy Webhook Ingest APIThe only public HTTP endpoint Ploy documents. An authenticated inbound ingest endpoint that accepts any wel...Kartra APIKartra's inbound developer API. One endpoint, POST only, form-encoded, with the operation selected by `acti...Account Engagement API v3/v4 (Legacy)Legacy v3/v4 REST API endpoints for Pardot resources. Still supported for many objects not yet migrated to ...Account Engagement API v5Version 5 REST API for managing prospects, accounts, campaigns, emails, forms, lists, and engagement progra...Drip REST APIREST API for Drip exposing subscribers, tags, custom fields, broadcasts, email campaigns, events, conversio...LeadSquared REST APIREST API for managing leads, opportunities, activities, tasks, users, campaigns, and other CRM resources in...
Developing 6 Usable, with meaningful gaps to close
Sailthru APIThe core Sailthru HTTPS API. All requests are GET, POST or DELETE calls to https://api.sailthru.com/, authSAP Emarsys Customer Engagement APIREST APIs for marketing automation, customer engagement, and personalized campaign management across email,...SharpSpring Open APIThe SharpSpring (Constant Contact Lead Gen & CRM) Open API — a single HTTPS POST endpoint that accepts a JS...Dynamics 365 Customer Insights Journeys APIAPI for managing real-time customer journeys, segments, and event-driven marketing interactions programmati...CharacterQuilt MCP ServerCharacterQuilt's hosted Model Context Protocol server, the agent-facing surface of its marketing agent runt...Freshworks Freshmarketer APIThe Freshmarketer API provides developer access to marketing automation capabilities within the Freshmarket...
Thin 2 Limited public surface area
Emerging 5 Early or largely undocumented
Ematic Solutions Core APIThe Ematic Solutions Core API is a RESTful, JSON-only web service (labelled "beta" by Ematic) that lets an ...Resul Web APIThe Resul (Resulticks) Web API is a JSON REST API served from the https://apis.resu.io base domain, documen...Alyce APIREST API for the Alyce corporate gifting platform enabling programmatic gift sending, recipient tracking, b...Xelta AI Platform APIXelta's REST API — 74 operations across seven tags (Auth, Models, Site Scan / Brand DNA, Community, Upload,...Blobr Google Ads AI PlatformAI-powered Google Ads management platform providing automated campaign analysis, optimization recommendatio...
Companies reaching this through an API (7)
These companies publish an API, specification or operation carrying “Marketing Automation” but do not classify their business under it. Listed unranked and kept out of the count above, because one tagged operation is not a statement about what a company does.
Score breakdown
Frequency
59.8
log-scaled weighted occurrences
Breadth
3.1
spread across providers
Quality lift
53.8
mean composite of providers using it
Cohesion
16.7
strength of nearest seed neighbor
Where this tag sits
Related tags
Email Marketing 55 co-occurrences
Customer Engagement 34 co-occurrences
Campaigns 47 co-occurrences
SMS 38 co-occurrences
Push Notifications 23 co-occurrences
Segmentation 20 co-occurrences
Customer Data Platform 19 co-occurrences
Email 43 co-occurrences
Where this tag comes from
Provider tag141
Api tag27
Markets provisional
Kin Score markets whose measured providers carry this tag. Share is the fraction of the market's measured providers that carry it — it describes the market, not this tag.
| Market | Share of the market's providers |
|---|---|
| Martech and Customer Data Platforms | 65% |
| Commerce and CRM | 32% |
| HubSpot App Marketplace (CRM add-ons, outbound, performance marketing, chat) | 25% |
| Salesforce AppExchange (CRM, outbound, business-process automation) | 21% |
Cohort brief
Auto-generatedThe 136 providers in the APIs.io catalog tagged Marketing Automation, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.
Providers
136
of 140 in the catalog
Mean Kin Score
52.1
+29.9 vs catalog 22.2
Mean Agent Readiness
33.5
+21.5 vs catalog 12
Spread
3.1–93.2
median 55.7 · σ 19.1
How the 136 split by band
Exemplar 32Strong 42Developing 34Thin 7Emerging 17Minimal 4
Facet averages, against the whole catalog
| Facet | This cohort | Catalog | Difference | Scored |
|---|---|---|---|---|
| Access Clarity | 64.7 | 23.9 | +40.8 | 136 |
| Operational Transparency | 45.4 | 13 | +32.4 | 136 |
| Developer Ergonomics | 53.4 | 23.2 | +30.2 | 136 |
| Contract Quality | 42 | 17.2 | +24.8 | 136 |
| Discoverability | 70.5 | 57.9 | +12.6 | 136 |
| Contract Governance | 15.3 | 6.5 | +8.8 | 136 |
A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.
What this cohort publishes
| Artifact | This cohort | Catalog | Difference |
|---|---|---|---|
| MCP server (any) | 39% | 13% | +26 |
| MCP server (first-party) | 38% | 12% | +26 |
| Agent Skills | 0% | 0% | 0 |
| OAuth scopes | 43% | 11% | +32 |
| Security | 98% | 98% | 0 |
| Arazzo workflows | 4% | 2% | +2 |
| Governance rules | 25% | 16% | +9 |
mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.
Top by Kin Score
- 1 HubSpot 93.2
- 2 Zoho CRM 84.4
- 3 Customer.io 84.1
- 4 Brevo 80.8
- 5 Kit 79.7
- 6 Salesforce Marketing Cloud 79.1
- 7 Mailchimp 76.7
- 8 ActiveCampaign 76.6
- 9 Boom Ai 75.6
- 10 OneSignal 74.7
Top by Agent Readiness
- 1 OneSignal 71.3
- 2 Customer.io 69.9
- 3 Unbounce 66.5
- 4 MoEngage 66.2
- 5 Kit 64.4
- 6 Bloomreach 64.4
- 7 Boom Ai 63.9
- 8 Loops 62.2
- 9 Cordial 61.2
- 10 Knak 58.3
All 140 members of this roster resolve to a provider in the
catalog; 136 carry a score (97%).
The figures above describe the scored members only.
Coverage caveat. 87 of 136 scored members had under half their catalog-attributable points satisfied at all (catalog_earned / catalog_max < 0.5). They are INCLUDED in the mean above. A large share here means the cohort mean is partly a measurement of how far our enrichment reached, not only of how these providers publish.Generated from the catalog build of 24 October 2026, across 31984 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.
Coverage caveat. 87 of 136 scored members had under half their catalog-attributable points satisfied at all (catalog_earned / catalog_max < 0.5). They are INCLUDED in the mean above. A large share here means the cohort mean is partly a measurement of how far our enrichment reached, not only of how these providers publish.Generated from the catalog build of 24 October 2026, across 31984 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.
Work with this as data
Every tag here is available over the APIs.io API and to AI agents over MCP.