established · -2.4 market domain

Marketing Automation

Score 27.2 / 100 156 providers +7 via APIs 27 APIs Search apis.io →

Providers using this tag (156)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Exemplar 42 Complete, well-documented, and agent-ready
Customer.ioBehavioral DataBroadcastCampaignsCDP5 APIs85.9ActiveCampaignEmail MarketingCRMSales Automation7 APIs81.1KlaviyoMarketingEmailSMSCustomer Data1 API78.1MailchimpCampaignsEmail MarketingNewsletters5 APIs77.7Act-OnCompanyMarketingEmail Marketing4 APIs76.1OmnisendEmail MarketingE-CommerceSMS Marketing19 APIs74.8GetResponseEmail MarketingLanding PagesWebinars50 APIs74.7BloomreachDigital CommerceSearchMerchandisingRecommendations8 APIs73.9Act! CRMCRMContact ManagementSales11 APIs73.7SendPulseMarketingEmailTransactional Email20 APIs72.3EnchargeEmail MarketingTransactional EmailSoftware-as-a-Service1 API71.8SAP EmarsysCustomer EngagementEmail MarketingOmnichannel25 APIs69.3MoEngageCustomer EngagementCustomer Data PlatformPush Notifications30 APIs68.0Inflection.ioCompanySoftware-as-a-ServiceMarketing1 API67.8Adobe CampaignCampaign ManagementCustomer ExperienceEmail Marketing2 APIs67.6OrttoCDPCustomer Data PlatformAnalytics1 API67.0HubSpotAnalyticsCommerceContentCRM107 APIs91.9Zoho CRMCRMSalesLead Management105 APIs85.4BrevoMarketingEmail MarketingTransactional Email21 APIs81.3KitEmail MarketingCreator EconomySubscribersAutomation2 APIs80.4Boom AiCompanyArtificial IntelligenceConversational AICustomer Engagement1 API78.6Salesforce Marketing CloudAutomationContent ManagementCustomer JourneyDigital Marketing1 API77.6OneSignalNotificationPushEmailSMS2 APIs76.8AttentiveCompanyMarTechSMS MarketingEmail Marketing2 APIs75.7LoopsEmailEmail APITransactional Email1 API75.1BrazeCustomer EngagementMessagingPush Notifications1 API74.4ListrakEmail MarketingSMS MarketingCross-Channel15 APIs72.9ClickFunnelsSales FunnelsLanding PagesE-CommerceMarketing1 API72.5StannpDirect MailPostcardsLettersPrint1 API72.0AWeberEmail MarketingEmailNewsletters5 APIs71.7Mapp Marketing CloudCompanyMarketingEmail4 APIs71.5CognyCompanyAi Enterprise SoftwareMarketingMarketing Analytics1 API71.4Simon DataCustomer Data PlatformCDPAudience Segmentation17 APIs70.2UnbounceLanding PagesConversion Rate OptimizationMarketingA/B Testing1 API69.9DotdigitalEmail MarketingSMSMMS43 APIs69.8KnakCompanyEmail MarketingLanding Pages6 APIs68.9AcousticCompanyMarTechMarketing2 APIs68.6IterableCross-Channel MessagingCustomer EngagementEmail2 APIs68.3NutshellCRMSalesPipeline ManagementEmail Marketing7 APIs68.1BlueshiftCustomer Data PlatformCustomer EngagementCross-Channel Messaging1 API67.7Oracle SiebelCRMCustomer ManagementEnterprise Software1 API67.3HighLevelCompanySoftware-as-a-ServiceMarketingCRM40 APIs66.9
Strong 40 Solid coverage with minor gaps
KeapCRMSalesSmall Business8 APIs65.0DripEmail MarketingE-CommerceCustomer Engagement1 API63.9PloyCompanyMarketingArtificial Intelligence1 API62.1SilverpopEmail MarketingCampaign ManagementDigital Marketing1 API61.3SplioCustomer Data PlatformLoyaltyCRM3 APIs61.3Salesforce Marketing Cloud Account Engagement (Pardot)B2B MarketingLead GenerationEmail Marketing1 API60.7OntraportCRMEmail MarketingE-Commerce1 API60.2VBOUTEmail MarketingSocial MediaLead Management2 APIs58.0MarketoAdobeAutomationMarketing6 APIs56.4LeadSquaredCRMSales AutomationLead Management1 API56.0iContactEmail MarketingCampaignsContacts1 API55.3CrossEngageCompanyCustomer Data PlatformMarketingCustomer Engagement11 APIs66.1Stack MoxieCompanyRevenue OperationsMarketing OperationsObservability1 API65.4Campaign MonitorEmail MarketingCampaignsSubscribersTransactional Email3 APIs64.0MailmodoEmailInteractive EmailAMP for Email9 APIs64.0Zoho CampaignsEmail MarketingCampaignsMailing ListsSubscribers2 APIs63.8ErxesGraphQLCRMCustomer ExperienceOpen Source1 API63.6LyticsCustomer Data PlatformCDPPersonalizationSegmentation2 APIs63.4ChiefLabAI AgentsGrowth MarketingMCPProduct Launch1 API62.4SendlaneEmail MarketingSMS MarketingE-Commerce2 APIs62.4Total ExpertCompanyFintechCRM1 API62.2ReachdeskCorporate GiftingDirect MailSwagB2B1 API62.0CleverTapAudiencesCustomer EngagementCustomer Retention1 API61.4Levitaterelationship-marketingCRMEmail MarketingContacts1 API60.6CordialCompanyMarketingMessaging2 APIs60.5MoosendEmail MarketingCampaignsMailing Lists1 API60.3KartraCompanyEmail MarketingCRM1 API60.2CensusSyncCensusReverse ETLData Activation7 APIs59.8SendosoCorporate GiftingDirect MailSales Engagement8 APIs59.0EmotiveCompanyMarketingSMSMessaging13 APIs58.7SupaglueCRMHRISUnified APIOpen Source9 APIs58.3AffiliateBaseSoftware-as-a-ServiceAffiliate MarketingStripePayments1 API57.5Crescendo LabCompanySMSMessaging1 API57.5LawmaticsLegalCRMLaw FirmsClient Intake1 API57.3VesselCRMChatSales DialerEmbedded Integrations20 APIs57.3Mob.lyCompanyEventEvent MarketingLead Capture1 API57.2PomoCompanyMarketingArtificial IntelligenceMarket Intelligence2 APIs56.9WebinarJamWebinarsMarketingLive EventsAutomated Webinars2 APIs56.3AutoLeadStarCompanyAutomotiveCustomer Data Platform2 APIs55.5ManyChatChat MarketingMessenger MarketingConversational Commerce3 APIs54.3
Developing 30 Usable, with meaningful gaps to close
Agile CRMCRMSales AutomationHelp Desk1 API53.4MetadataCompanyMarketingDemand Generation1 API49.7Oracle EloquaCRMEmail MarketingLead Management3 APIs48.2SharpSpringCompanyMarketingCRM1 API46.2AppgainCompanyMobile MarketingOmnichannel Messaging3 APIs45.0IncentivioRestaurantGuest EngagementOnline OrderingLoyalty2 APIs43.8SUPER STUDIOCompanyE-CommerceCommerceSubscription Commerce3 APIs53.6OptinMonsterCompanyLead GenerationMarketingConversion Optimization3 APIs53.1Netcore CloudCompanyEmailSMSWhatsApp9 APIs52.5WoowUpCompanyCRMLoyaltyCustomer Data2 APIs52.1LocalyticsCompanyMarTechMobile AnalyticsPush Notifications2 APIs51.7Uncodie (now Makinari)CompanyArtificial IntelligenceAI AgentsCRM5 APIs51.7NimbleCRMSalesContact ManagementRelationship Management1 API51.3SailthruCompanyEmail MarketingPersonalization2 APIs50.4BonjoroVideo MessagingCustomer EngagementCustomer SuccessSales Engagement1 API49.8ResponsysCompanyMarketingEmail Marketing2 APIs49.7MailOptinCompanyEmail MarketingLead Generation1 API48.7PoptinCompanyMarketingEmail Marketing1 API48.2WhisperrCompanyCustomer RetentionChurn2 APIs48.0AdspirerArtificial IntelligenceAdvertisingPaid MediaMCP1 API47.6Voyant.ioArtificial IntelligenceContext ManagementBrand GovernanceProduct Marketing2 APIs47.6NexadCompanyArtificial IntelligenceAdvertisingMarketing2 APIs46.9ConversicaCompanyArtificial IntelligenceConversational AIAI Agents1 API45.6PinofferCompanyAdTechMarketing TechnologyE-Commerce3 APIs45.6CharacterQuiltCompanyMarketingArtificial IntelligenceAI Agents1 API44.6ChatfuelCompanyChatbotsConversational AIMessaging3 APIs43.3DocketCompanyAI AgentsAgentic MarketingSales Enablement1 API43.3SocialBeeSocial Media ManagementContent SchedulingContent RecyclingSocial Media Analytics2 APIs42.9Luminary LaneCompanyMarketingAI Agents1 API40.9FuseWPCompanyWordPressEmail Marketing1 API39.5
Thin 11 Limited public surface area
FreshworksAnalyticsCampaignsEmail MarketingMarketing6 APIs39.0PlusThisCompanyMarketingCRM32.3Inside Real Estate (kvCORE / BoldTrail)CompanyReal EstateSoftware-as-a-ServiceCRM2 APIs38.9BlueOceanCompanyMarketingArtificial IntelligenceAI Agents1 API36.5CoScheduleCompanyMarketingSocial Media ManagementContent Calendar2 APIs35.9PushCompanyCRMCustomer Data Platform1 API35.7Ryze AIPaid AdsSEO AutomationWebsite Builder1 API35.1adsagent-mdCompanyAdTechArtificial Intelligence2 APIs34.7GiveffectCompanyNon-ProfitFundraisingCRM1 API32.1CheerfyCompanyRestaurantHospitalityCRM27.9StensulCompanyEmailEmail MarketingMarketing2 APIs26.4
Emerging 24 Early or largely undocumented
ResulticksCompanyMarketingOmnichannel1 API26.1Rosetta.aiCompanyE-CommercePersonalizationRecommendations22.3ALLSALECompanyTikTok ShopCreator MarketingInfluencer Marketing19.3Solve DataSoftware-as-a-ServiceEmail MarketingCustomer Engagement1 API19.2MemoirCompanyMarketingArtificial Intelligence17.0Property CapsuleCompanyReal EstatePropTechCommercial Real Estate1 API11.2MadeThisCompanyArtificial IntelligenceAI AgentsBusiness Automation25.2ManyMeetWebinarSalesZoom Integration1 API24.5MayanCompanyAmazonE-CommerceAdvertising24.2AdAdvisorCompanyArtificial IntelligenceAdvertisingMedia Buying1 API23.8AffinitiCompanyChannel MarketingThrough-Channel Marketing23.8GroupbossCompanyLead GenerationMarketing23.4Automated Client AcquisitionCold EmailLinkedIn OutreachLead Generation2 APIs23.3AdplaneAdsArtificial IntelligenceChatGPTClaude1 API23.2MotivaCompanyMarketingEmail Marketing23.0Carnival MobileCompanyEnterpriseMobilePush Notifications22.8Xelta - Create Images, Videos & More with Generative AIai-imageAI VideoAI AudioGenerative AI2 APIs21.9PixisCompanyEnterpriseAdvertisingMarketing21.6Ground AICompanyE-CommerceArtificial IntelligenceCommerce20.5BroadlyAI WorkforceReputation ManagementLocal SEOCRM19.2AlyceGiftingCorporate GiftingB2B1 API17.1BlobrAdvertisingAI AgentsGoogle Ads1 API17.0BreadcrumbsLead ScoringRevenue AccelerationSales Enablement15.6FORTVISIONCRMMulti-ChannelEnterprise12.2
Minimal 7 Almost no public developer surface
Exact TargetCompanyEmail MarketingDigital Marketing2.6NeolaneCompanyCampaign ManagementEmail Marketing2.6GrowthmakGrowth MarketingB2BLead GenerationSEO8.7DexypBusiness SoftwareSoftware-as-a-ServiceCRM2.9OneCommandCompanyAutomotiveMarketingCustomer Loyalty2.6YodleCompanyVertical SoftwareLocal MarketingAdvertising2.6AgentSquaredCompanyReal EstateReal Estate Technology0.0
Unrated 2 Not yet scored
Callidus SoftwareCompanySalesSales Performance ManagementIncentive CompensationFliptopCompanyPredictive MarketingCustomer IntelligenceLead Scoring

APIs with this tag (27)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Exemplar 6 Complete, well-documented, and agent-ready
Salesforce Marketing Cloud SOAP APIThe Salesforce Marketing Cloud SOAP API is a full-featured SOAP web service interface for Marketing Cloud t...88.0Customer.io Track APIThe Customer.io Track API allows developers to send behavioral data and customer profile information into C...85.9Adobe Marketo Engage APIAutomate marketing processes and manage leads, campaigns, and assets via REST APIs.75.5Bloomreach Engagement APIREST API for the Bloomreach Engagement marketing automation and CDP platform, enabling customer tracking, s...73.9Blueshift MCP ServerOfficial hosted remote MCP server, in public beta, exposing a catalogue of 131 tools (97 read, 34 write) ac...67.7Dynamics 365 Customer Insights Journeys APIAPI for managing real-time customer journeys, segments, and event-driven marketing interactions programmati...67.7
Strong 10 Solid coverage with minor gaps
Drip REST APIREST API for Drip exposing subscribers, tags, custom fields, broadcasts, email campaigns, events, conversio...63.9Zoho CampaignsThe Zoho Campaigns API provides programmatic access to email marketing capabilities, allowing integration w...63.7Ploy Webhook Ingest APIThe only public HTTP endpoint Ploy documents. An authenticated inbound ingest endpoint that accepts any wel...62.1Account Engagement API v3/v4 (Legacy)Legacy v3/v4 REST API endpoints for Pardot resources. Still supported for many objects not yet migrated to ...60.7Account Engagement API v5Version 5 REST API for managing prospects, accounts, campaigns, emails, forms, lists, and engagement progra...60.7Kartra APIKartra's inbound developer API. One endpoint, POST only, form-encoded, with the operation selected by `acti...60.2Ontraport MCP ServerOntraport's first-party, hosted, remote MCP server. A streamable-HTTP endpoint an agent POSTs to directly a...60.2Ontraport REST APIRESTful API providing CRUD access to contacts, transactions, tags, sequences, forms, landing pages, and eco...60.2SAP Emarsys Customer Engagement APIREST APIs for marketing automation, customer engagement, and personalized campaign management across email,...58.3LeadSquared REST APIREST API for managing leads, opportunities, activities, tasks, users, campaigns, and other CRM resources in...56.0
Developing 4 Usable, with meaningful gaps to close
Sailthru APIThe core Sailthru HTTPS API. All requests are GET, POST or DELETE calls to https://api.sailthru.com/, auth50.4SharpSpring Open APIThe SharpSpring (Constant Contact Lead Gen & CRM) Open API — a single HTTPS POST endpoint that accepts a JS...46.2Appgain Automator APIThe marketing-automation service. Fires and cancels dashboard-configured automation journeys at a named tri...45.0CharacterQuilt MCP ServerCharacterQuilt's hosted Model Context Protocol server, the agent-facing surface of its marketing agent runt...44.6
Thin 2 Limited public surface area
Freshworks Freshmarketer APIThe Freshmarketer API provides developer access to marketing automation capabilities within the Freshmarket...39.0Brightcove Audience APIRetrieves viewing event and lead data for marketing automation workflows, enabling integration with MAP and...33.3
Emerging 5 Early or largely undocumented
Resul Web APIThe Resul (Resulticks) Web API is a JSON REST API served from the https://apis.resu.io base domain, documen...26.1Ematic Solutions Core APIThe Ematic Solutions Core API is a RESTful, JSON-only web service (labelled "beta" by Ematic) that lets an ...25.0Xelta AI Platform APIXelta's REST API — 74 operations across seven tags (Auth, Models, Site Scan / Brand DNA, Community, Upload,...21.9Alyce APIREST API for the Alyce corporate gifting platform enabling programmatic gift sending, recipient tracking, b...17.1Blobr Google Ads AI PlatformAI-powered Google Ads management platform providing automated campaign analysis, optimization recommendatio...17.0

Companies reaching this through an API (7)

These companies publish an API, specification or operation carrying “Marketing Automation” but do not classify their business under it. Listed unranked and kept out of the count above, because one tagged operation is not a statement about what a company does.

Adobe Brightcove Ematic Solutions Microsoft Dynamics 365 Salesforce SAP Zoho

Score breakdown

Frequency
57.4
log-scaled weighted occurrences
Breadth
2.0
spread across providers
Quality lift
50.9
mean composite of providers using it
Cohesion
14.7
strength of nearest seed neighbor

Where this tag sits

Marketing broader

Related tags

Email Marketing 57 co-occurrences Customer Engagement 35 co-occurrences Campaigns 48 co-occurrences Push Notifications 23 co-occurrences Segmentation 20 co-occurrences SMS 38 co-occurrences Customer Data 18 co-occurrences Customer Data Platform 19 co-occurrences

Where this tag comes from

Provider tag156
Api tag27

Markets provisional

Kin Score markets whose measured providers carry this tag. Share is the fraction of the market's measured providers that carry it — it describes the market, not this tag.

MarketShare of the market's providers
Martech and Customer Data Platforms65%
Commerce and CRM32%
HubSpot App Marketplace (CRM add-ons, outbound, performance marketing, chat)25%
Salesforce AppExchange (CRM, outbound, business-process automation)21%

Cohort brief

Auto-generated

The 148 providers in the APIs.io catalog tagged Marketing Automation, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.

Providers
148
of 156 in the catalog
Mean Kin Score
52.1
+28.0 vs catalog 24.1
Mean Agent Readiness
33.4
+19.3 vs catalog 14.1
Spread
2.6–91.9
median 57.3 · σ 20.4
How the 148 split by band
Exemplar 42Strong 40Developing 30Thin 9Emerging 22Minimal 5
Facet averages, against the whole catalog
FacetThis cohortCatalogDifferenceScored
Access Clarity 67.8 30 +37.8 148
Developer Ergonomics 53.7 24.5 +29.2 148
Operational Transparency 41.8 13.2 +28.6 148
Contract Quality 41.2 18.6 +22.6 148
Discoverability 70.6 59.1 +11.5 148
Contract Governance 20.7 9.7 +11 148

A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.

What this cohort publishes
ArtifactThis cohortCatalogDifference
MCP server (any) 39% 18% +21
MCP server (first-party) 40% 16% +24
Agent Skills 0% 0% 0
OAuth scopes 43% 13% +30
Security 98% 99% -1
Arazzo workflows 3% 1% +2
Governance rules 65% 36% +29

mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.

Top by Kin Score
  1. 1 HubSpot 91.9
  2. 2 Customer.io 85.9
  3. 3 Zoho CRM 85.4
  4. 4 Brevo 81.3
  5. 5 ActiveCampaign 81.1
  6. 6 Kit 80.4
  7. 7 Boom Ai 78.6
  8. 8 Klaviyo 78.1
  9. 9 Mailchimp 77.7
  10. 10 Salesforce Marketing Cloud 77.6
Top by Agent Readiness
  1. 1 OneSignal 71.3
  2. 2 Customer.io 69.9
  3. 3 Loops 69
  4. 4 Unbounce 66.5
  5. 5 Boom Ai 66.3
  6. 6 MoEngage 66.2
  7. 7 Kit 64.4
  8. 8 Bloomreach 64.4
  9. 9 AffiliateBase 63.4
  10. 10 Cordial 61.2
All 156 members of this roster resolve to a provider in the catalog; 148 carry a score (95%). The figures above describe the scored members only.Generated from the catalog build of 14 November 2026, across 41591 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.

Work with this as data

Every tag here is available over the APIs.io API and to AI agents over MCP.

MCP server

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https://apis.io/mcp

Tools for tags

7 MCP tools reach this
  • find_tagsBrowse and filter every tag in the catalog.
  • get_cohortThis tag as a scored cohort — every provider carrying it, with scores.
  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
  • cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools →

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curl "https://apis.io/api/v1/tags/marketing-automation"
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curl "https://apis.io/api/v1/tags?limit=25"
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