canonical · 1.1 market domain

Marketing Automation

Score 31.5 / 100 139 providers +7 via APIs 27 APIs Search apis.io →

Providers using this tag (139)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Exemplar 32 Complete, well-documented, and agent-ready
HubSpotAnalyticsCommerceContentCRM107 APIs91.6Customer.ioBehavioral DataBroadcastCampaignsCDP4 APIs83.8BrevoMarketingEmail MarketingTransactional Email21 APIs81.7MailchimpCampaignsEmail MarketingNewsletters4 APIs79.2KitEmail MarketingCreator EconomySubscribersAutomation2 APIs78.5Zoho CRMCRMSalesLead Management105 APIs78.1ActiveCampaignEmail MarketingCRMSales Automation9 APIs77.6Salesforce Marketing CloudAutomationContent ManagementCustomer JourneyDigital Marketing1 API77.3OneSignalNotificationPushEmailSMS2 APIs76.3StannpDirect MailPostcardsLettersPrint1 API76.1Boom AiCompanyArtificial IntelligenceConversational AICustomer Engagement1 API75.6BrazeCustomer EngagementMessagingPush Notifications1 API75.1ListrakEmail MarketingSMS MarketingCross-Channel18 APIs73.7KlaviyoMarketingEmailSMSCustomer Data1 API73.6OmnisendEmail MarketingE-CommerceSMS Marketing21 APIs72.9BloomreachDigital CommerceSearchMerchandisingRecommendations8 APIs72.3Adobe CampaignCampaign ManagementCustomer ExperienceEmail Marketing2 APIs72.0GetResponseEmail MarketingLanding PagesWebinars50 APIs71.6AttentiveCompanyMarTechSMS MarketingEmail Marketing2 APIs71.4LoopsEmailEmail APITransactional Email1 API71.4Mapp Marketing CloudCompanyMarketingEmail4 APIs70.4Oracle SiebelCRMCustomer ManagementEnterprise Software1 API70.4Act! CRMCRMContact ManagementSales11 APIs69.9CognyCompanyAi Enterprise SoftwareMarketingMarketing Analytics1 API69.7SendPulseMarketingEmailTransactional Email20 APIs69.5IterableCross-Channel MessagingCustomer EngagementEmail2 APIs69.1MoEngageCustomer EngagementCustomer Data PlatformPush Notifications30 APIs69.0UnbounceLanding PagesConversion Rate OptimizationMarketingA/B Testing1 API68.5AWeberEmail MarketingEmailNewsletters4 APIs67.7OrttoCDPCustomer Data PlatformAnalytics1 API67.5EnchargeEmail MarketingTransactional EmailSoftware-as-a-Service1 API67.2LyticsCustomer Data PlatformCDPPersonalizationSegmentation2 APIs66.8
Strong 43 Solid coverage with minor gaps
HighLevelCompanySoftware-as-a-ServiceMarketingCRM40 APIs66.4Simon DataCustomer Data PlatformCDPAudience Segmentation17 APIs66.3Campaign MonitorEmail MarketingCampaignsSubscribersTransactional Email1 API66.1SAP EmarsysCustomer EngagementEmail MarketingOmnichannel25 APIs66.0BlueshiftCustomer Data PlatformCustomer EngagementCross-Channel Messaging2 APIs65.9ErxesGraphQLCRMCustomer ExperienceOpen Source1 API65.6CleverTapAudiencesCustomer EngagementCustomer Retention1 API65.2Zoho CampaignsEmail MarketingCampaignsMailing ListsSubscribers2 APIs65.0AcousticCompanyMarTechMarketing2 APIs64.7Inflection.ioCompanySoftware-as-a-ServiceMarketing1 API64.6Stack MoxieCompanyRevenue OperationsMarketing OperationsObservability2 APIs64.5ClickFunnelsSales FunnelsLanding PagesE-CommerceMarketing2 APIs64.4MailmodoEmailInteractive EmailAMP for Email9 APIs64.4OntraportCRMEmail MarketingE-Commerce1 API64.2VesselCRMChatDialerEmbedded Integrations20 APIs64.0KeapCRMSalesSmall Business8 APIs63.9CensusSyncCensusReverse ETLData Activation7 APIs63.1KnakCompanyEmail MarketingLanding Pages6 APIs62.4SendlaneEmail MarketingSMS MarketingE-Commerce2 APIs62.3MoosendEmail MarketingCampaignsMailing Lists1 API62.1PloyCompanyMarketingArtificial Intelligence1 API60.8NutshellCRMSalesPipeline ManagementEmail Marketing7 APIs60.6SilverpopEmail MarketingCampaign ManagementDigital Marketing1 API60.0DotdigitalEmail MarketingSMSMMS86 APIs59.4Salesforce Marketing Cloud Account Engagement (Pardot)B2B MarketingLead GenerationEmail Marketing1 API59.1KartraCompanyEmail MarketingCRM1 API58.6CordialCompanyMarketingMessaging2 APIs58.2ReachdeskCorporate GiftingDirect MailSwagB2B2 APIs58.2Total ExpertCompanyFintechCRM1 API58.1SendosoCorporate GiftingDirect MailSales Engagement8 APIs58.0Act-OnCompanyMarketingEmail Marketing8 APIs57.9SupaglueCRMHRISUnified APIOpen Source9 APIs57.9CrossEngageCompanyCustomer Data PlatformMarketingCustomer Engagement12 APIs57.4MarketoAdobeAutomationMarketing6 APIs57.3Levitaterelationship-marketingCRMEmail MarketingContacts1 API57.1LawmaticsLegalCRMLaw FirmsClient Intake1 API55.9WebinarJamWebinarsMarketingLive EventsAutomated Webinars2 APIs55.8PomoCompanyMarketingArtificial IntelligenceMarket Intelligence2 APIs55.7DripEmail MarketingE-CommerceCustomer Engagement1 API55.5VBOUTEmail MarketingSocial MediaLead Management2 APIs54.8Crescendo LabCompanySMSMessaging1 API54.7LeadSquaredCRMSales AutomationLead Management1 API54.3Uncodie (now Makinari)CompanyArtificial IntelligenceAI AgentsCRM5 APIs54.3
Developing 33 Usable, with meaningful gaps to close
iContactEmail MarketingCampaignsContacts1 API54.1SUPER STUDIOCompanyE-CommerceCommerceSubscription Commerce3 APIs53.2Mob.lyCompanyEventEvent MarketingLead Capture2 APIs52.5OptinMonsterCompanyLead GenerationMarketingConversion Optimization3 APIs52.2AutoLeadStarCompanyAutomotiveCustomer Data Platform2 APIs51.9SplioCustomer Data PlatformLoyaltyCRM3 APIs51.6SailthruCompanyEmail MarketingPersonalization2 APIs51.1Oracle EloquaCRMEmail MarketingLead Management3 APIs50.5WoowUpCompanyCRMLoyaltyCustomer Data2 APIs50.2NimbleCRMSalesContact ManagementRelationship Management1 API50.0Agile CRMCRMSales AutomationHelp Desk1 API49.7PinofferCompanyAdTechMarketing TechnologyE-Commerce3 APIs49.3ResponsysCompanyMarketingEmail Marketing2 APIs49.2EmotiveCompanyMarketingSMSMessaging18 APIs49.0MailOptinCompanyEmail MarketingLead Generation1 API49.0SharpSpringCompanyMarketingCRM1 API48.4LocalyticsCompanyMarTechMobile AnalyticsPush Notifications2 APIs47.6BonjoroVideo MessagingCustomer EngagementCustomer SuccessSales Engagement2 APIs47.4ManyChatChat MarketingMessenger MarketingConversational Commerce3 APIs46.6NexadCompanyArtificial IntelligenceAdvertisingMarketing2 APIs45.5MetadataCompanyMarketingDemand Generation1 API45.1PoptinCompanyMarketingEmail Marketing1 API44.9SocialBeeSocial Media ManagementContent SchedulingContent RecyclingSocial Media Analytics2 APIs44.5Voyant.ioArtificial IntelligenceContext ManagementBrand GovernanceProduct Marketing2 APIs43.9CharacterQuiltCompanyMarketingArtificial IntelligenceAI Agents1 API43.4ChatfuelCompanyChatbotsConversational AIMessaging3 APIs42.2WhisperrCompanyCustomer RetentionChurn2 APIs42.2IncentivioRestaurantGuest EngagementOnline OrderingLoyalty4 APIs41.9FreshworksAnalyticsCampaignsEmail MarketingMarketing6 APIs41.8DocketCompanyAI AgentsAgentic MarketingSales Enablement1 API41.2Luminary LaneCompanyMarketingAI Agents1 API40.6ConversicaCompanyArtificial IntelligenceConversational AIAI Agents1 API40.2FuseWPCompanyWordPressEmail Marketing1 API40.1
Thin 6 Limited public surface area
AppgainCompanyMobile MarketingOmnichannel Messaging3 APIs36.7BlueOceanCompanyMarketingArtificial IntelligenceAI Agents2 APIs32.6PlusThisCompanyMarketingCRM32.6PushCompanyCRMCustomer Data Platform1 API32.1GiveffectCompanyNon-ProfitFundraisingCRM1 API31.2CheerfyCompanyRestaurantHospitalityCRM27.9
Emerging 18 Early or largely undocumented
MadeThisCompanyArtificial IntelligenceAI AgentsBusiness Automation26.1StensulCompanyEmailEmail MarketingMarketing2 APIs25.6Rosetta.aiCompanyE-CommercePersonalizationRecommendations24.8ResulticksCompanyMarketingOmnichannel1 API24.4AffinitiCompanyChannel MarketingThrough-Channel Marketing24.1MayanCompanyAmazonE-CommerceAdvertising23.6GroupbossCompanyLead GenerationMarketing23.4Carnival MobileCompanyEnterpriseMobilePush Notifications22.1PixisCompanyEnterpriseAdvertisingMarketing21.9MotivaCompanyMarketingEmail Marketing21.7AlyceGiftingCorporate GiftingB2B1 API21.1ALLSALECompanyTikTok ShopCreator MarketingInfluencer Marketing20.1Xelta - Create Images, Videos & More with Generative AIai-imageAI VideoAI AudioGenerative AI2 APIs19.5MemoirCompanyMarketingArtificial Intelligence19.3BlobrAdvertisingAI AgentsGoogle Ads1 API18.3Ground AICompanyE-CommerceArtificial IntelligenceCommerce18.2BreadcrumbsLead ScoringRevenue AccelerationSales Enablement14.6Property CapsuleCompanyReal EstatePropTechCommercial Real Estate1 API12.7
Minimal 5 Almost no public developer surface
Exact TargetCompanyEmail MarketingDigital Marketing3.4OneCommandCompanyAutomotiveMarketingCustomer Loyalty3.4YodleCompanyVertical SoftwareLocal MarketingAdvertising3.4NeolaneCompanyCampaign ManagementEmail Marketing2.5AgentSquaredCompanyReal EstateReal Estate Technology0.0
Unrated 2 Not yet scored
Callidus SoftwareCompanySalesSales Performance ManagementIncentive CompensationFliptopCompanyPredictive MarketingCustomer IntelligenceLead Scoring

APIs with this tag (27)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Exemplar 4 Complete, well-documented, and agent-ready
Salesforce Marketing Cloud SOAP APIThe Salesforce Marketing Cloud SOAP API is a full-featured SOAP web service interface for Marketing Cloud t...91.0Customer.io Track APIThe Customer.io Track API allows developers to send behavioral data and customer profile information into C...83.8Adobe Marketo Engage APIAutomate marketing processes and manage leads, campaigns, and assets via REST APIs.80.4Bloomreach Engagement APIREST API for the Bloomreach Engagement marketing automation and CDP platform, enabling customer tracking, s...72.3
Strong 11 Solid coverage with minor gaps
Blueshift MCP ServerOfficial hosted remote MCP server, in public beta, exposing a catalogue of 131 tools (97 read, 34 write) ac...65.9Zoho CampaignsThe Zoho Campaigns API provides programmatic access to email marketing capabilities, allowing integration w...65.1Ontraport MCP ServerOntraport's first-party, hosted, remote MCP server. A streamable-HTTP endpoint an agent POSTs to directly a...64.2Ontraport REST APIRESTful API providing CRUD access to contacts, transactions, tags, sequences, forms, landing pages, and eco...64.2Ploy Webhook Ingest APIThe only public HTTP endpoint Ploy documents. An authenticated inbound ingest endpoint that accepts any wel...60.8Account Engagement API v3/v4 (Legacy)Legacy v3/v4 REST API endpoints for Pardot resources. Still supported for many objects not yet migrated to ...59.1Account Engagement API v5Version 5 REST API for managing prospects, accounts, campaigns, emails, forms, lists, and engagement progra...59.1Kartra APIKartra's inbound developer API. One endpoint, POST only, form-encoded, with the operation selected by `acti...58.6Drip REST APIREST API for Drip exposing subscribers, tags, custom fields, broadcasts, email campaigns, events, conversio...55.5SAP Emarsys Customer Engagement APIREST APIs for marketing automation, customer engagement, and personalized campaign management across email,...55.4LeadSquared REST APIREST API for managing leads, opportunities, activities, tasks, users, campaigns, and other CRM resources in...54.3
Developing 5 Usable, with meaningful gaps to close
Sailthru APIThe core Sailthru HTTPS API. All requests are GET, POST or DELETE calls to https://api.sailthru.com/, auth51.1SharpSpring Open APIThe SharpSpring (Constant Contact Lead Gen & CRM) Open API — a single HTTPS POST endpoint that accepts a JS...48.4Dynamics 365 Customer Insights Journeys APIAPI for managing real-time customer journeys, segments, and event-driven marketing interactions programmati...48.2CharacterQuilt MCP ServerCharacterQuilt's hosted Model Context Protocol server, the agent-facing surface of its marketing agent runt...43.4Freshworks Freshmarketer APIThe Freshmarketer API provides developer access to marketing automation capabilities within the Freshmarket...41.8
Thin 2 Limited public surface area
Brightcove Audience APIRetrieves viewing event and lead data for marketing automation workflows, enabling integration with MAP and...37.2Appgain Automator APIThe marketing-automation service. Fires and cancels dashboard-configured automation journeys at a named tri...36.7
Emerging 5 Early or largely undocumented
Ematic Solutions Core APIThe Ematic Solutions Core API is a RESTful, JSON-only web service (labelled "beta" by Ematic) that lets an ...24.5Resul Web APIThe Resul (Resulticks) Web API is a JSON REST API served from the https://apis.resu.io base domain, documen...24.4Alyce APIREST API for the Alyce corporate gifting platform enabling programmatic gift sending, recipient tracking, b...21.1Xelta AI Platform APIXelta's REST API — 74 operations across seven tags (Auth, Models, Site Scan / Brand DNA, Community, Upload,...19.5Blobr Google Ads AI PlatformAI-powered Google Ads management platform providing automated campaign analysis, optimization recommendatio...18.3

Companies reaching this through an API (7)

These companies publish an API, specification or operation carrying “Marketing Automation” but do not classify their business under it. Listed unranked and kept out of the count above, because one tagged operation is not a statement about what a company does.

Adobe Brightcove Ematic Solutions Microsoft Dynamics 365 Salesforce SAP Zoho

Score breakdown

Frequency
60.7
log-scaled weighted occurrences
Breadth
3.6
spread across providers
Quality lift
63.8
mean composite of providers using it
Cohesion
18.1
strength of nearest seed neighbor

Where this tag sits

Marketing broader

Related tags

Email Marketing 56 co-occurrences Customer Engagement 33 co-occurrences Campaigns 47 co-occurrences SMS 37 co-occurrences Push Notifications 23 co-occurrences Segmentation 20 co-occurrences Email 43 co-occurrences Customer Data Platform 19 co-occurrences

Where this tag comes from

Provider tag139
Api tag27

Cohort brief

Auto-generated

The 135 providers in the APIs.io catalog tagged Marketing Automation, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.

Providers
135
all scored
Mean Kin Score
52.6
+29.7 vs catalog 22.9
Mean Agent Readiness
33.2
+21.3 vs catalog 11.9
Spread
3.4–91.6
median 55.9 · σ 18.8
How the 135 split by band
Exemplar 32Strong 43Developing 33Thin 6Emerging 18Minimal 3
Facet averages, against the whole catalog
FacetThis cohortCatalogDifferenceScored
Access Clarity 67.5 26.5 +41 135
Operational Transparency 45 13.7 +31.3 135
Developer Ergonomics 53.8 23.2 +30.6 135
Contract Quality 41.8 17.6 +24.2 135
Discoverability 69.5 58.1 +11.4 135
Contract Governance 15.7 6.3 +9.4 135

A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.

What this cohort publishes
ArtifactThis cohortCatalogDifference
MCP server (any) 40% 14% +26
MCP server (first-party) 38% 12% +26
Agent Skills 0% 0% 0
OAuth scopes 45% 11% +34
Security 98% 98% 0
Arazzo workflows 4% 2% +2
Governance rules 22% 14% +8

mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.

Top by Kin Score
  1. 1 HubSpot 91.6
  2. 2 Customer.io 83.8
  3. 3 Brevo 81.7
  4. 4 Mailchimp 79.2
  5. 5 Kit 78.5
  6. 6 Zoho CRM 78.1
  7. 7 ActiveCampaign 77.6
  8. 8 Salesforce Marketing Cloud 77.3
  9. 9 OneSignal 76.3
  10. 10 Stannp 76.1
Top by Agent Readiness
  1. 1 OneSignal 75.4
  2. 2 MoEngage 67.8
  3. 3 Unbounce 65.6
  4. 4 Bloomreach 63.7
  5. 5 Boom Ai 63.6
  6. 6 Loops 62.9
  7. 7 Cordial 62.9
  8. 8 Kit 60.4
  9. 9 Customer.io 59.9
  10. 10 Knak 58.8
All 139 members of this roster resolve to a scored provider in the catalog.Generated from the catalog build of 5 October 2026, across 29093 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.

Work with this as data

Every tag here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for tags

7 MCP tools reach this
  • find_tagsBrowse and filter every tag in the catalog.
  • get_cohortThis tag as a scored cohort — every provider carrying it, with scores.
  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
  • cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools →

Call it yourself

curl for this page
This tag 
curl "https://apis.io/api/v1/tags/marketing-automation"
All tags 
curl "https://apis.io/api/v1/tags?limit=25"
As a scored cohort 
curl "https://apis.io/api/v1/cohorts/tag/marketing-automation"
The distribution (Pro) 
curl "https://apis.io/api/v1/cohorts/tag/marketing-automation/stats" \
  -H "X-API-Key: $APIS_IO_KEY"

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