established · 0.0 market domain

Marketing Automation

Score 30.4 / 100 136 providers +8 via APIs 27 APIs Search apis.io →
Variants seen in the corpus: Marketing Automationmarketing-automation

Providers using this tag (136)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Exemplar 34 Complete, well-documented, and agent-ready
Customer.ioBehavioral DataBroadcastsCampaignsCDP4 APIs89.3BrevoMarketingEmail MarketingTransactional Email21 APIs87.3HubSpotAnalyticsCommerceContentCRM107 APIs87.1KitEmail MarketingCreator EconomySubscribersAutomation1 API82.8Salesforce Marketing CloudAutomationContent ManagementCustomer JourneyDigital Marketing1 API82.6BrazeCustomer EngagementMessagingPush Notifications1 API80.4StannpDirect MailPostcardsLettersPrint1 API80.1OneSignalNotificationPushEmailSMS2 APIs80.0Boom AiCompanyArtificial IntelligenceConversational AICustomer Engagement1 API79.9MailchimpCampaignsEmail MarketingNewsletters4 APIs77.8ListrakEmail MarketingSMS MarketingCross-Channel18 APIs77.0Zoho CRMCRMSalesLead Management105 APIs75.8Adobe CampaignCampaign ManagementCustomer ExperienceEmail Marketing2 APIs74.9Mapp Marketing CloudCompanyMarketingEmail4 APIs74.8ActiveCampaignEmail MarketingCRMSales Automation9 APIs74.6SendPulseMarketingEmailTransactional Email20 APIs74.4GetResponseEmail MarketingLanding PagesWebinars50 APIs74.3AttentiveCompanyMarTechSMS MarketingEmail Marketing2 APIs74.0AWeberEmail MarketingEmailNewsletters4 APIs73.1IterableCross-Channel MessagingCustomer EngagementEmail2 APIs73.0MoEngageCustomer EngagementCustomer Data PlatformPush Notifications30 APIs71.5SAP EmarsysCustomer EngagementEmail MarketingOmnichannel25 APIs71.0OrttoCDPCustomer Data PlatformAnalytics1 API70.5Act! CRMCRMContact ManagementSales11 APIs70.2OmnisendEmail MarketingE-CommerceSMS Marketing21 APIs70.2Campaign MonitorEmail MarketingCampaignsSubscribersTransactional Email1 API70.0BlueshiftCustomer Data PlatformCustomer EngagementCross-Channel Messaging2 APIs69.3LoopsEmailEmail APITransactional Email1 API69.1Zoho CampaignsEmail MarketingCampaignsMailing ListsSubscribers2 APIs68.9ClickFunnelsSales FunnelsLanding PagesE-CommerceMarketing2 APIs67.8Oracle SiebelCRMCustomer ManagementEnterprise Software1 API67.6BloomreachDigital CommerceSearchMerchandisingRecommendations8 APIs67.2OntraportCRMEmail MarketingE-Commerce1 API66.9CognyCompanyAi Enterprise SoftwareMarketingMarketing Analytics1 API66.7
Strong 35 Solid coverage with minor gaps
MoosendEmail MarketingCampaignsMailing Lists1 API65.8AcousticCompanyMarTechMarketing2 APIs65.5UnbounceLanding PagesConversion Rate OptimizationMarketingA/B Testing1 API65.4Infusionsoft (Keap)CRMSales AutomationEmail Marketing9 APIs65.2KeapCRMSalesSmall Business7 APIs65.0LyticsCustomer Data PlatformCDPPersonalizationSegmentation2 APIs64.7CleverTapAudiencesCustomer EngagementCustomer Retention1 API64.1Simon DataCustomer Data PlatformCDPAudience Segmentation17 APIs64.0VesselCRMChatDialerEmbedded Integrations20 APIs64.0MailmodoEmailInteractive EmailAMP for Email9 APIs63.7SilverpopEmail MarketingCampaign ManagementDigital Marketing1 API63.3EnchargeEmail MarketingTransactional EmailSoftware-as-a-Service1 API63.2SendlaneEmail MarketingSMS MarketingE-Commerce2 APIs62.9DotdigitalEmail MarketingSMSMMS86 APIs62.8ErxesGraphQLCRMCustomer ExperienceOpen-Source1 API62.7Stack MoxieCompanyRevenue OperationsMarketing OperationsObservability2 APIs62.4Inflection.ioCompanySoftware-as-a-ServiceMarketing1 API62.2Levitaterelationship-marketingCRMEmail MarketingContacts1 API62.0CordialCompanyMarketingMessaging2 APIs61.8Total ExpertCompanyFintechCRM1 API61.7KartraCompanyEmail MarketingCRM1 API61.4PloyCompanyMarketingArtificial Intelligence1 API59.8KnakCompanyEmail MarketingLanding Pages6 APIs58.9NutshellCRMSalesPipeline ManagementEmail Marketing7 APIs58.5Crescendo LabCompanySMSMessaging1 API57.6PomoCompanyMarketingArtificial IntelligenceMarket Intelligence2 APIs57.4Act-OnCompanyMarketingEmail Marketing8 APIs57.1SupaglueCRMHRISUnified-APIOpen-Source9 APIs56.4MarketoAdobeAutomationMarketing6 APIs56.3ReachdeskCorporate GiftingDirect MailSwagB2B2 APIs56.2Salesforce Marketing Cloud Account Engagement (Pardot)B2B MarketingLead GenerationEmail Marketing1 API54.8VBOUTEmail MarketingSocial-MediaLead Management2 APIs54.8LeadSquaredCRMSales AutomationLead Management1 API54.7WebinarJamWebinarsMarketingLive EventsAutomated Webinars2 APIs54.6SplioCustomer Data PlatformLoyaltyCRM3 APIs54.3
Developing 35 Usable, with meaningful gaps to close
SailthruCompanyEmail MarketingPersonalization2 APIs54.2SendosoCorporate GiftingDirect MailSales Engagement8 APIs53.9Uncodie (now Makinari)CompanyArtificial IntelligenceAI AgentsCRM5 APIs53.9iContactEmail MarketingCampaignsContacts1 API53.5ResponsysCompanyMarketingEmail Marketing2 APIs53.2DripEmail MarketingE-CommerceCustomer Engagement1 API53.1LawmaticsLegalCRMLaw FirmsClient Intake1 API52.7Mob.lyCompanyEventEvent MarketingLead Capture2 APIs52.4EmotiveCompanyMarketingSMSMessaging18 APIs52.1SUPER STUDIOCompanyE-CommerceCommerceSubscription Commerce3 APIs51.2AutoLeadStarCompanyAutomotiveCustomer Data Platform2 APIs50.9OptinMonsterCompanyLead GenerationMarketingConversion Optimization3 APIs50.9PinofferCompanyAdvertising TechnologyMarketing TechnologyE-Commerce3 APIs50.8ManyChatChat MarketingMessenger MarketingConversational Commerce3 APIs50.2CensusReverse ETLData ActivationData WarehouseCRM18 APIs50.1Agile CRMCRMSales AutomationHelp Desk1 API49.9Oracle EloquaCRMEmail MarketingLead Management3 APIs49.1NimbleCRMSalesContact ManagementRelationship Management1 API48.8WoowUpCompanyCRMLoyaltyCustomer Data2 APIs48.2CrossEngageCompanyCustomer Data PlatformMarketingCustomer Engagement12 APIs47.8BonjoroVideo MessagingCustomer EngagementCustomer SuccessSales Engagement2 APIs47.5MailOptinCompanyEmail MarketingLead Generation1 API47.0SharpSpringCompanyMarketingCRM1 API47.0LocalyticsCompanyMarTechMobile AnalyticsPush Notifications2 APIs46.8Whisperr, Inc.CompanyCustomer RetentionChurn2 APIs44.7ConversicaCompanyArtificial IntelligenceConversational AIAI Agents1 API44.2PoptinCompanyMarketingEmail Marketing1 API43.8Voyant.ioArtificial IntelligenceContext ManagementBrand GovernanceProduct Marketing2 APIs43.7NexadCompanyArtificial IntelligenceAdvertisingMarketing2 APIs43.6CharacterQuiltCompanyMarketingArtificial IntelligenceAI Agents1 API43.4MetadataCompanyMarketingDemand Generation1 API43.1IncentivioRestaurantGuest EngagementOnline OrderingLoyalty4 APIs42.3SocialBeeSocial Media ManagementContent SchedulingContent RecyclingSocial Media Analytics2 APIs40.9CatnipCompanyChatbotsMessagingConversational AI3 APIs40.7ChatfuelCompanyChatbotsConversational AIMessaging3 APIs40.4
Thin 8 Limited public surface area
AppgainCompanyMobile MarketingOmnichannel Messaging3 APIs38.2DocketCompanyAI AgentsAgentic MarketingSales Enablement1 API37.8FuseWPCompanyWordPressEmail Marketing1 API37.4PlusThisCompanyMarketingCRM33.2PushCompanyCRMCustomer Data Platform1 API33.0BlueOceanCompanyMarketingArtificial IntelligenceAgentic AI2 APIs32.2GiveffectCompanyNon-ProfitFundraisingCRM1 API29.3CheerfyCompanyRestaurantHospitalityCRM28.7
Emerging 17 Early or largely undocumented
ResulticksCompanyMarketingOmnichannel1 API25.3Rosetta.aiCompanyE-CommercePersonalizationRecommendations24.8StensulCompanyEmailEmail MarketingMarketing2 APIs24.3MayanCompanyAmazonE-CommerceAdvertising24.1MadeThisCompanyArtificial IntelligenceAI AgentsBusiness Automation23.8GroupbossCompanyLead GenerationMarketing23.2MotivaCompanyMarketingEmail Marketing22.7AlyceGiftingCorporate GiftingB2B1 API22.2Carnival Mobile *CompanyEnterpriseMobilePush Notifications21.8AffinitiCompanyChannel MarketingThrough-Channel Marketing20.7ALLSALE Corp.CompanyTikTok ShopCreator MarketingInfluencer Marketing20.5Xelta - Create Images, Videos & More with Generative AIai-imageAI VideoAI AudioGenerative AI2 APIs20.0MemoirCompanyMarketingArtificial Intelligence19.9BlobrAdvertisingAI AgentsGoogle Ads1 API19.8PixisCompanyEnterpriseAdvertisingMarketing19.6Ground AICompanyE-CommerceArtificial IntelligenceCommerce18.8Property CapsuleCompanyReal-EstatePropTechCommercial Real Estate1 API14.4
Minimal 6 Almost no public developer surface
Exact TargetCompanyEmail MarketingDigital Marketing5.0FliptopCompanyPredictive MarketingCustomer IntelligenceLead Scoring5.0NeolaneCompanyCampaign ManagementEmail Marketing5.0OneCommandCompanyAutomotiveMarketingCustomer Loyalty5.0YodleCompanyVertical SoftwareLocal MarketingAdvertising5.0Callidus SoftwareCompanySalesSales Performance ManagementIncentive Compensation0.9
Unrated 1 Not yet scored
AgentSquaredCompanyReal-EstateReal Estate Technology

APIs with this tag (26)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Exemplar 7 Complete, well-documented, and agent-ready
Customer.io Track APIThe Customer.io Track API allows developers to send behavioral data and customer profile information into C...89.3Salesforce Marketing Cloud SOAP APIThe Salesforce Marketing Cloud SOAP API is a full-featured SOAP web service interface for Marketing Cloud t...87.5Adobe Marketo Engage APIAutomate marketing processes and manage leads, campaigns, and assets via REST APIs.78.5Blueshift MCP ServerOfficial hosted remote MCP server, in public beta, exposing a catalogue of 131 tools (97 read, 34 write) ac...69.3Bloomreach Engagement APIREST API for the Bloomreach Engagement marketing automation and CDP platform, enabling customer tracking, s...67.2Ontraport MCP ServerOntraport's first-party, hosted, remote MCP server. A streamable-HTTP endpoint an agent POSTs to directly a...66.9Ontraport REST APIRESTful API providing CRUD access to contacts, transactions, tags, sequences, forms, landing pages, and eco...66.9
Strong 5 Solid coverage with minor gaps
Kartra APIKartra's inbound developer API. One endpoint, POST only, form-encoded, with the operation selected by `acti...61.4Ploy Webhook Ingest APIThe only public HTTP endpoint Ploy documents. An authenticated inbound ingest endpoint that accepts any wel...59.8Account Engagement API v3/v4 (Legacy)Legacy v3/v4 REST API endpoints for Pardot resources. Still supported for many objects not yet migrated to ...54.8Account Engagement API v5Version 5 REST API for managing prospects, accounts, campaigns, emails, forms, lists, and engagement progra...54.8LeadSquared REST APIREST API for managing leads, opportunities, activities, tasks, users, campaigns, and other CRM resources in...54.7
Developing 7 Usable, with meaningful gaps to close
Sailthru APIThe core Sailthru HTTPS API. All requests are GET, POST or DELETE calls to https://api.sailthru.com/, auth54.2Zoho CampaignsThe Zoho Campaigns API provides programmatic access to email marketing capabilities, allowing integration w...54.1Drip REST APIREST API for Drip exposing subscribers, tags, custom fields, broadcasts, email campaigns, events, conversio...53.1SAP Emarsys Customer Engagement APIREST APIs for marketing automation, customer engagement, and personalized campaign management across email,...49.3SharpSpring Open APIThe SharpSpring (Constant Contact Lead Gen & CRM) Open API — a single HTTPS POST endpoint that accepts a JS...47.0Dynamics 365 Customer Insights Journeys APIAPI for managing real-time customer journeys, segments, and event-driven marketing interactions programmati...46.2CharacterQuilt MCP ServerCharacterQuilt's hosted Model Context Protocol server, the agent-facing surface of its marketing agent runt...43.4
Thin 3 Limited public surface area
Brightcove Audience APIRetrieves viewing event and lead data for marketing automation workflows, enabling integration with MAP and...38.5Appgain Automator APIThe marketing-automation service. Fires and cancels dashboard-configured automation journeys at a named tri...38.2Freshworks Freshmarketer APIThe Freshmarketer API provides developer access to marketing automation capabilities within the Freshmarket...31.5
Emerging 4 Early or largely undocumented
Ematic Solutions Core APIThe Ematic Solutions Core API is a RESTful, JSON-only web service (labelled "beta" by Ematic) that lets an ...24.0Alyce APIREST API for the Alyce corporate gifting platform enabling programmatic gift sending, recipient tracking, b...22.2Xelta AI Platform APIXelta's REST API — 74 operations across seven tags (Auth, Models, Site Scan / Brand DNA, Community, Upload,...20.0Blobr Google Ads AI PlatformAI-powered Google Ads management platform providing automated campaign analysis, optimization recommendatio...19.8

Companies reaching this through an API (8)

These companies publish an API, specification or operation carrying “Marketing Automation” but do not classify their business under it. Listed unranked and kept out of the count above, because one tagged operation is not a statement about what a company does.

Adobe Brightcove Ematic Solutions Freshworks Microsoft Dynamics 365 Salesforce SAP Zoho

Score breakdown

Frequency
60.5
log-scaled weighted occurrences
Breadth
3.7
spread across providers
Quality lift
58.9
mean composite of providers using it
Cohesion
17.2
strength of nearest seed neighbor

Related tags

Email Marketing 56 co-occurrences Customer Engagement 34 co-occurrences Campaigns 46 co-occurrences Push Notifications 23 co-occurrences SMS 35 co-occurrences Segmentation 20 co-occurrences Customer Data Platform 19 co-occurrences Transactional Email 17 co-occurrences

Where this tag comes from

Provider tag136
Api tag27

Cohort brief

Auto-generated

The 132 providers in the APIs.io catalog tagged Marketing Automation, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.

Providers
132
all scored
Mean Kin Score
53
+29.1 vs catalog 23.9
Mean Agent Readiness
32.5
+20.5 vs catalog 12
Spread
5–89.3
median 54.8 · σ 19.1
How the 132 split by band
Exemplar 34Strong 35Developing 35Thin 8Emerging 17Minimal 3
Facet averages, against the whole catalog
FacetThis cohortCatalogDifferenceScored
Access Clarity 67.6 26.5 +41.1 132
Operational Transparency 45.5 14 +31.5 132
Developer Ergonomics 54.6 23.4 +31.2 132
Contract Quality 44.8 19.8 +25 132
Contract Governance 15.7 6.4 +9.3 132
Discoverability 70.3 61.2 +9.1 132

A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.

What this cohort publishes
ArtifactThis cohortCatalogDifference
MCP server (any) 40% 10% +30
MCP server (first-party) 41% 13% +28
Agent Skills 0% 0% 0
OAuth scopes 45% 11% +34
Security 98% 97% +1
Arazzo workflows 4% 2% +2
Governance rules 20% 14% +6

mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.

Top by Kin Score
  1. 1 Customer.io 89.3
  2. 2 Brevo 87.3
  3. 3 HubSpot 87.1
  4. 4 Kit 82.8
  5. 5 Salesforce Marketing Cloud 82.6
  6. 6 Braze 80.4
  7. 7 Stannp 80.1
  8. 8 OneSignal 80
  9. 9 Boom Ai 79.9
  10. 10 Mailchimp 77.8
Top by Agent Readiness
  1. 1 OneSignal 75.4
  2. 2 MoEngage 67.8
  3. 3 Boom Ai 65.8
  4. 4 Unbounce 65.6
  5. 5 Bloomreach 63.7
  6. 6 Loops 62.9
  7. 7 Cordial 62.9
  8. 8 Customer.io 62.1
  9. 9 Kit 60.4
  10. 10 Knak 58.8
All 136 members of this roster resolve to a scored provider in the catalog.Generated from the catalog build of 15 September 2026, across 27661 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.

Work with this as data

Every tag here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for tags

7 MCP tools reach this
  • find_tagsBrowse and filter every tag in the catalog.
  • get_cohortThis tag as a scored cohort — every provider carrying it, with scores.
  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
  • cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools →

Call it yourself

curl for this page
This tag 
curl "https://apis.io/api/v1/tags/marketing-automation"
All tags 
curl "https://apis.io/api/v1/tags?limit=25"
As a scored cohort 
curl "https://apis.io/api/v1/cohorts/tag/marketing-automation"
The distribution (Pro) 
curl "https://apis.io/api/v1/cohorts/tag/marketing-automation/stats" \
  -H "X-API-Key: $APIS_IO_KEY"

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