canonical ↑ 6.6 market domain

Marketing Automation

Score 31.9 / 100 138 providers 38 APIs Search apis.io →
Variants seen in the corpus: Marketing Automationmarketing-automation

Providers using this tag (138)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Exemplar 40 Complete, well-documented, and agent-ready
BrevoMarketingEmail MarketingTransactional Email29 APIs87.3Customer.ioBehavioral DataBroadcastsCampaignsCDP27 APIs87.3KitEmail MarketingCreator EconomySubscribersAutomation14 APIs85.6Salesforce Marketing CloudAutomationContent ManagementCustomer JourneyDigital Marketing17 APIs83.5SalesforceFortune 500Artificial IntelligenceAnalyticsCloud294 APIs83.3HubSpotAnalyticsCommerceContentCRM93 APIs82.4MailchimpCampaignsEmail MarketingNewsletters120 APIs81.5BrazeCustomer EngagementMessagingPush Notifications24 APIs81.2AdobeFortune 1000AnalyticsCreative CloudDigital Asset Management34 APIs80.4StannpDirect MailPostcardsLettersPrint7 APIs78.5OneSignalNotificationPushEmailSMS6 APIs78.3ListrakEmail MarketingSMS MarketingCross-Channel56 APIs77.4Adobe CampaignCampaign ManagementCustomer ExperienceEmail Marketing20 APIs77.3MoEngageCustomer EngagementCustomer Data PlatformPush Notifications11 APIs75.8SendPulseMarketingEmailTransactional Email19 APIs75.7OptimizelyA/B TestingContent ManagementCustomer DataE-Commerce50 APIs75.1Mapp Marketing CloudCompanyMarketingEmail4 APIs74.7GetResponseEmail MarketingLanding PagesWebinars50 APIs74.1Zoho CRMCRMSalesLead Management106 APIs74.1IterableCross-Channel MessagingCustomer EngagementEmail23 APIs73.9BloomreachDigital CommerceSearchMerchandisingRecommendations24 APIs73.7AWeberEmail MarketingEmailNewsletters12 APIs73.5AttentiveCompanyMarTechSMS MarketingEmail Marketing19 APIs73.4Boom AiCompanyArtificial IntelligenceConversational AICustomer Engagement10 APIs73.0LoopsEmailEmail APITransactional Email20 APIs72.3VesselCRMChatDialerEmbedded Integrations20 APIs72.1OrttoCDPCustomer Data PlatformAnalytics6 APIs71.9Campaign MonitorEmail MarketingCampaignsSubscribersTransactional Email1 API71.4CognyCompanyAi Enterprise SoftwareMarketingMarketing Analytics4 APIs70.7OmnisendEmail MarketingE-CommerceSMS Marketing15 APIs69.9OntraportCRMEmail MarketingE-Commerce4 APIs69.8Zoho CampaignsEmail MarketingCampaignsMailing ListsSubscribers2 APIs69.8UnbounceLanding PagesConversion Rate OptimizationMarketingA/B Testing9 APIs68.7CleverTapAudiencesCustomer EngagementCustomer Retention12 APIs68.2MoosendEmail MarketingCampaignsMailing Lists1 API67.9MailmodoEmailInteractive EmailAMP for Email8 APIs67.7AcousticCompanyMarTechMarketing5 APIs67.3ActiveCampaignEmail MarketingCRMSales Automation43 APIs67.2Oracle SiebelCRMCustomer ManagementEnterprise Software16 APIs67.1Simon DataCustomer Data PlatformCDPAudience Segmentation2 APIs67.0
Strong 33 Solid coverage with minor gaps
KeapCRMSalesSmall Business32 APIs66.4SAP EmarsysCustomer EngagementEmail MarketingOmnichannel25 APIs66.4LyticsCustomer Data PlatformCDPPersonalizationSegmentation2 APIs65.6SilverpopEmail MarketingCampaign ManagementDigital Marketing6 APIs64.9CordialCompanyMarketingMessaging25 APIs64.8BlueshiftCustomer Data PlatformCustomer EngagementCross-Channel Messaging2 APIs64.7Total ExpertCompanyFintechCRM17 APIs64.6ClickFunnelsSales FunnelsLanding PagesE-CommerceMarketing1 API64.3SendlaneEmail MarketingSMS MarketingE-Commerce1 API63.9DotdigitalEmail MarketingSMSMMS4 APIs63.4Infusionsoft (Keap)CRMSales AutomationEmail Marketing4 APIs63.4Inflection.ioCompanySoftware-as-a-ServiceMarketing6 APIs62.9KartraCompanyEmail MarketingCRM1 API62.8ErxesGraphQLCRMCustomer ExperienceOpen-Source1 API62.2Act! CRMCRMContact ManagementSales1 API61.5PloyCompanyMarketingArtificial Intelligence1 API61.2NutshellCRMSalesPipeline ManagementEmail Marketing27 APIs60.8Stack MoxieCompanyRevenue OperationsMarketing OperationsObservability1 API60.8Crescendo LabCompanySMSMessaging4 APIs59.1KnakCompanyEmail MarketingLanding Pages21 APIs58.7LeadSquaredCRMSales AutomationLead Management4 APIs58.3ReachdeskCorporate GiftingDirect MailSwagB2B2 APIs58.1VBOUTEmail MarketingSocial-MediaLead Management15 APIs57.7Salesforce Marketing Cloud Account Engagement (Pardot)B2B MarketingLead GenerationEmail Marketing3 APIs57.6EnchargeEmail MarketingTransactional EmailSoftware-as-a-Service16 APIs57.3DripEmail MarketingE-CommerceCustomer Engagement12 APIs56.5SupaglueCRMHRISUnified-APIOpen-Source40 APIs56.3CensusReverse ETLData ActivationData WarehouseCRM1 API56.1MarketoAdobeAutomationMarketing68 APIs55.7Oracle EloquaCRMEmail MarketingLead Management23 APIs54.9WebinarJamWebinarsMarketingLive EventsAutomated Webinars2 APIs54.9SendosoCorporate GiftingDirect MailSales Engagement5 APIs54.8SailthruCompanyEmail MarketingPersonalization2 APIs54.4
Developing 34 Usable, with meaningful gaps to close
Uncodie (now Makinari)CompanyArtificial IntelligenceAI AgentsCRM5 APIs54.2Agile CRMCRMSales AutomationHelp Desk11 APIs52.8Act-OnCompanyMarketingEmail Marketing3 APIs52.7LawmaticsLegalCRMLaw FirmsClient Intake1 API52.7ResponsysCompanyMarketingEmail Marketing3 APIs52.4ManyChatChat MarketingMessenger MarketingConversational Commerce5 APIs51.6NimbleCRMSalesContact ManagementRelationship Management13 APIs51.2EmotiveCompanyMarketingSMSMessaging8 APIs50.0PinofferCompanyAdvertising TechnologyMarketing TechnologyE-Commerce3 APIs50.0LocalyticsCompanyMarTechMobile AnalyticsPush Notifications10 APIs49.8AutoLeadStarCompanyAutomotiveCustomer Data Platform8 APIs49.5WoowUpCompanyCRMLoyaltyCustomer Data2 APIs49.5BonjoroVideo MessagingCustomer EngagementCustomer SuccessSales Engagement1 API49.4SAPArtificial IntelligenceBTPBusiness ApplicationsCloud31 APIs49.0SharpSpringCompanyMarketingCRM1 API48.4Mob.lyCompanyEventEvent MarketingLead Capture1 API48.2OptinMonsterCompanyLead GenerationMarketingConversion Optimization3 APIs48.1iContactEmail MarketingCampaignsContacts1 API46.9CrossEngageCompanyCustomer Data PlatformMarketingCustomer Engagement6 APIs46.7Voyant.ioArtificial IntelligenceContext ManagementBrand GovernanceProduct Marketing3 APIs46.7ConversicaCompanyArtificial IntelligenceConversational AIAI Agents1 API46.6CharacterQuiltCompanyMarketingArtificial IntelligenceAI Agents3 APIs46.5MailOptinCompanyEmail MarketingLead Generation1 API46.5PoptinCompanyMarketingEmail Marketing1 API44.1NexadCompanyArtificial IntelligenceAdvertisingMarketing2 APIs43.6Microsoft Dynamics 365Business ApplicationsCloudCRMEnterprise12 APIs43.0Sensors DataCompanyEnterpriseAnalyticsCustomer Data Platform4 APIs42.4CatnipCompanyChatbotsMessagingConversational AI3 APIs41.8ChatfuelCompanyChatbotsConversational AIMessaging3 APIs41.5IncentivioRestaurantGuest EngagementOnline OrderingLoyalty3 APIs41.4MetadataCompanyMarketingDemand Generation1 API41.2PomoCompanyMarketingArtificial IntelligenceMarket Intelligence1 API41.1SocialBeeSocial Media ManagementContent SchedulingContent RecyclingSocial Media Analytics2 APIs40.9AppgainCompanyMobile MarketingOmnichannel Messaging3 APIs39.6
Thin 11 Limited public surface area
ZohoAnalyticsCollaborationCRMCustomer Service34 APIs38.5BrightcoveVideoMediaStreamingLive Streaming53 APIs37.2DocketCompanyAI AgentsAgentic MarketingSales Enablement1 API37.1FuseWPCompanyWordPressEmail Marketing1 API36.7PushCompanyCRMCustomer Data Platform1 API35.3PlusThisCompanyMarketingCRM34.6Whisperr, Inc.CompanyCustomer RetentionChurn1 API34.5BlueOceanCompanyMarketingArtificial IntelligenceAgentic AI1 API32.4freshworks44 APIs31.6GiveffectCompanyNon-ProfitFundraisingCRM1 API29.3CheerfyCompanyRestaurantHospitalityCRM28.0
Emerging 14 Early or largely undocumented
MadeThisCompanyArtificial IntelligenceAI AgentsBusiness Automation26.0ResulticksCompanyMarketingOmnichannel1 API25.3Rosetta.aiCompanyE-CommercePersonalizationRecommendations24.8Ematic SolutionsCompanyMarketingDigital MarketingMarketing Technology1 API24.0GroupbossCompanyLead GenerationMarketing23.2MotivaCompanyMarketingEmail Marketing23.1AlyceGiftingCorporate GiftingB2B1 API22.2Carnival Mobile *CompanyEnterpriseMobilePush Notifications21.8ALLSALE Corp.CompanyTikTok ShopCreator MarketingInfluencer Marketing21.6MemoirCompanyMarketingArtificial Intelligence19.9PixisCompanyEnterpriseAdvertisingMarketing19.6Ground AICompanyE-CommerceArtificial IntelligenceCommerce18.8BlobrAdvertisingAI AgentsGoogle Ads1 API18.2Property CapsuleCompanyReal-EstatePropTechCommercial Real Estate1 API14.4
Minimal 6 Almost no public developer surface
Exact TargetCompanyEmail MarketingDigital Marketing5.0FliptopCompanyPredictive MarketingCustomer IntelligenceLead Scoring5.0NeolaneCompanyCampaign ManagementEmail Marketing5.0OneCommandCompanyAutomotiveMarketingCustomer Loyalty5.0YodleCompanyVertical SoftwareLocal MarketingAdvertising5.0Callidus SoftwareCompanySalesSales Performance ManagementIncentive Compensation0.9

APIs with this tag (36)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Exemplar 12 Complete, well-documented, and agent-ready
Customer.io Track APIThe Customer.io Track API allows developers to send behavioral data and customer profile information into C...87.3Salesforce Marketing Cloud SOAP APIThe Salesforce Marketing Cloud SOAP API is a full-featured SOAP web service interface for Marketing Cloud t...83.3Adobe Marketo Engage APIAutomate marketing processes and manage leads, campaigns, and assets via REST APIs.80.4Optimizely Campaign REST APIEmail and omnichannel campaign management, formerly Episerver Campaign and optivo broadmail — mailings, sma...75.1Mapp Engage APIThe Mapp Engage REST API (REST 2.0, incremental version v19) exchanges data between external systems and Ma...74.7GetResponse API v3The complete GetResponse API v3 — a JSON REST API of 220 operations across 141 paths and 42 product areas, ...74.1Bloomreach Engagement APIREST API for the Bloomreach Engagement marketing automation and CDP platform, enabling customer tracking, s...73.7Vessel ActiveCampaign Actions APIThe Vessel Actions API for ActiveCampaign — typed, validated wrappers over ActiveCampaign's native API serv...72.1Vessel Mailchimp Actions APIThe Vessel Actions API for Mailchimp — typed, validated wrappers over Mailchimp's native API served under /...72.1Vessel Marketing Automation Unified APIThe Vessel Marketing Automation Unified API normalizes marketing automation objects across Mailchimp, Activ...72.1Ontraport MCP ServerOntraport's first-party, hosted, remote MCP server. A streamable-HTTP endpoint an agent POSTs to directly a...69.8Ontraport REST APIRESTful API providing CRUD access to contacts, transactions, tags, sequences, forms, landing pages, and eco...69.8
Strong 11 Solid coverage with minor gaps
SAP Emarsys Email Campaigns APIIn this batch you may find endpoints related to email campaigns. Published by SAP Emarsys as a Swagger 2.0 ...66.4Blueshift MCP ServerOfficial hosted remote MCP server, in public beta, exposing a catalogue of 131 tools (97 read, 34 write) ac...64.7Blueshift REST APIThe Blueshift REST API: 81 operations across 21 resource groups covering customer profiles and privacy oper...64.7Kartra APIKartra's inbound developer API. One endpoint, POST only, form-encoded, with the operation selected by `acti...62.8Ploy Webhook Ingest APIThe only public HTTP endpoint Ploy documents. An authenticated inbound ingest endpoint that accepts any wel...61.2LeadSquared REST APIREST API for managing leads, opportunities, activities, tasks, users, campaigns, and other CRM resources in...58.3Account Engagement API v3/v4 (Legacy)Legacy v3/v4 REST API endpoints for Pardot resources. Still supported for many objects not yet migrated to ...57.6Account Engagement API v5Version 5 REST API for managing prospects, accounts, campaigns, emails, forms, lists, and engagement progra...57.6Encharge REST APIREST API (v1) for managing people, person fields, segments, tags, broadcasts, email templates, sending doma...57.3Drip REST APIREST API for Drip exposing subscribers, tags, custom fields, broadcasts, email campaigns, events, conversio...56.5Sailthru APIThe core Sailthru HTTPS API. All requests are GET, POST or DELETE calls to https://api.sailthru.com/, auth54.4
Developing 7 Usable, with meaningful gaps to close
Bonjoro API V2REST API for the Bonjoro personal-video platform. Create and assign greets (video tasks) for one or many re...49.4SAP Emarsys Customer Engagement APIREST APIs for marketing automation, customer engagement, and personalized campaign management across email,...49.0SharpSpring Open APIThe SharpSpring (Constant Contact Lead Gen & CRM) Open API — a single HTTPS POST endpoint that accepts a JS...48.4CharacterQuilt MCP ServerCharacterQuilt's hosted Model Context Protocol server, the agent-facing surface of its marketing agent runt...46.5Dynamics 365 Customer Insights Journeys APIAPI for managing real-time customer journeys, segments, and event-driven marketing interactions programmati...43.0Metadata MCP Server (MetadataONE)The MetadataONE Model Context Protocol server — Metadata's only public developer surface. 141 documented to...41.2Appgain Automator APIThe marketing-automation service. Fires and cancels dashboard-configured automation journeys at a named tri...39.6
Thin 3 Limited public surface area
Zoho CampaignsThe Zoho Campaigns API provides programmatic access to email marketing capabilities, allowing integration w...38.5Brightcove Audience APIRetrieves viewing event and lead data for marketing automation workflows, enabling integration with MAP and...37.2Freshworks Freshmarketer APIThe Freshmarketer API provides developer access to marketing automation capabilities within the Freshmarket...31.6
Emerging 3 Early or largely undocumented
Ematic Solutions Core APIThe Ematic Solutions Core API is a RESTful, JSON-only web service (labelled "beta" by Ematic) that lets an ...24.0Alyce APIREST API for the Alyce corporate gifting platform enabling programmatic gift sending, recipient tracking, b...22.2Blobr Google Ads AI PlatformAI-powered Google Ads management platform providing automated campaign analysis, optimization recommendatio...18.2

Score breakdown

Frequency
60.9
log-scaled weighted occurrences
Breadth
3.8
spread across providers
Quality lift
64.6
mean composite of providers using it
Cohesion
18.8
strength of nearest seed neighbor

Related tags

Email Marketing 53 co-occurrences Customer Engagement 34 co-occurrences Campaigns 48 co-occurrences Push Notifications 23 co-occurrences Segmentation 21 co-occurrences Customer Data 19 co-occurrences SMS 34 co-occurrences Customer Data Platform 19 co-occurrences

Where this tag comes from

Provider tag128
Api tag38

Cohort brief

Auto-generated

The 138 providers in the APIs.io catalog tagged Marketing Automation, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.

Providers
138
all scored
Mean Kin Score
52.8
+32.1 vs catalog 20.7
Mean Agent Readiness
31.2
+21.5 vs catalog 9.7
Spread
0.9–87.3
median 55.3 · σ 20.2
How the 138 split by band
Exemplar 40Strong 33Developing 34Thin 11Emerging 14Minimal 6
Facet averages, against the whole catalog
FacetThis cohortCatalogDifferenceScored
Access Clarity 65.5 22.3 +43.2 138
Developer Ergonomics 53.3 17.9 +35.4 138
Operational Transparency 43.9 11.3 +32.6 138
Contract Quality 46.3 17.5 +28.8 138
Contract Governance 23.3 6.4 +16.9 138
Discoverability 76.1 60.4 +15.7 138

A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.

What this cohort publishes
ArtifactThis cohortCatalogDifference
MCP server (any) 57% 16% +41
MCP server (first-party) 40% 7% +33
Agent Skills 0% 0% 0
OAuth scopes 45% 9% +36
Security 98% 88% +10
Arazzo workflows 5% 2% +3
Governance rules 24% 13% +11

mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.

Top by Kin Score
  1. 1 Brevo 87.3
  2. 2 Customer.io 87.3
  3. 3 Kit 85.6
  4. 4 Salesforce Marketing Cloud 83.5
  5. 5 Salesforce 83.3
  6. 6 HubSpot 82.4
  7. 7 Mailchimp 81.5
  8. 8 Braze 81.2
  9. 9 Adobe 80.4
  10. 10 Stannp 78.5
Top by Agent Readiness
  1. 1 Boom Ai 71.9
  2. 2 Cordial 62.9
  3. 3 Kit 61
  4. 4 Unbounce 59.6
  5. 5 MoEngage 59.4
  6. 6 OneSignal 59.2
  7. 7 Knak 58.8
  8. 8 Bloomreach 58.5
  9. 9 Loops 57.8
  10. 10 Mapp Marketing Cloud 56.3
All 138 members of this roster resolve to a scored provider in the catalog.Generated from the catalog build of 25 August 2026, across 26891 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.

Work with this as data

Every tag here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for tags

7 MCP tools reach this
  • find_tagsBrowse and filter every tag in the catalog.
  • get_cohortThis tag as a scored cohort — every provider carrying it, with scores.
  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
  • cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools

Call it yourself

curl for this page
This tag 
curl "https://apis.io/api/v1/tags/marketing-automation"
All tags 
curl "https://apis.io/api/v1/tags?limit=25"
As a scored cohort 
curl "https://apis.io/api/v1/cohorts/tag/marketing-automation"
The distribution (Pro) 
curl "https://apis.io/api/v1/cohorts/tag/marketing-automation/stats" \
  -H "X-API-Key: $APIS_IO_KEY"

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