ExactTarget was a digital marketing and email-marketing automation SaaS company founded in 2000 in Indianapolis, Indiana. It built the Fuel developer platform and Interactive Marketing Hub for email, mobile, and social campaign automation, went public on the NYSE (ticker ET) in March 2012, and was acquired by Salesforce in December 2013 for approximately 2.5 billion dollars. ExactTarget became the foundation of Salesforce Marketing Cloud; the exacttarget.com domain now redirects to the Salesforce Marketing Cloud email-marketing product and the former developer.exacttarget.com Fuel/Code@ API platform (REST and SOAP APIs) has been retired and folded into the Salesforce Marketing Cloud developer surface. This profile is retained in the API Evangelist network as a historical/acquired-company record.
Exact Target is profiled on the APIs.io network. Tagged areas include Company, Email Marketing, Marketing Automation, Digital Marketing, and Software-as-a-Service.
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for
this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero:
never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and
several others — scorable at all.
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aid: exact-target
deliveryModel:
model: unknown
open_source: false
commercial: false
callable_host: false
label: Delivery model not determined — needs a product licence on record
confidence: low
source:
- none
generated: '2026-08-28'
method: derived
accessModel:
pricing: unknown
onboarding: unknown
trial: false
try_now: false
public: false
label: Unknown
confidence: low
source:
- url: http://www.exacttarget.com/
status: 301
note: declared website redirects to https://www.salesforce.com/marketing/engagement/?d=www.exacttarget.com%2F&internal=true&bc=DB
— a different registrable domain (exacttarget.com -> salesforce.com), possible rename or acquisition (probed 2026-09-03,
roadmap#169)
generated: '2026-07-22'
method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/exact-target.png
name: Exact Target
description: ExactTarget was a digital marketing and email-marketing automation SaaS company founded in 2000 in Indianapolis,
Indiana. It built the Fuel developer platform and Interactive Marketing Hub for email, mobile, and social campaign automation,
went public on the NYSE (ticker ET) in March 2012, and was acquired by Salesforce in December 2013 for approximately 2.5
billion dollars. ExactTarget became the foundation of Salesforce Marketing Cloud; the exacttarget.com domain now redirects
to the Salesforce Marketing Cloud email-marketing product and the former developer.exacttarget.com Fuel/Code@ API platform
(REST and SOAP APIs) has been retired and folded into the Salesforce Marketing Cloud developer surface. This profile is
retained in the API Evangelist network as a historical/acquired-company record.
url: https://raw.githubusercontent.com/api-evangelist/exact-target/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- insight-partners
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-21'
tags:
- Company
- Email Marketing
- Marketing Automation
- Digital Marketing
- Software-as-a-Service
- Acquired
- Salesforce Marketing Cloud
tags_raw:
- Company
- Email Marketing
- Marketing Automation
- Digital Marketing
- SaaS
- Acquired
- Salesforce Marketing Cloud
x-status: acquired
x-acquired-by: salesforce
x-successor: salesforce-marketing-cloud
apis: []
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
- FN: APIs.json
email: info@apis.io
common:
- type: ParentCompany
url: https://apis.io/providers/salesforce/
name: Salesforce
x-relationship: acquisition
x-generated-by: salesforce-family:2026-08-21
x-acquired: 2013
- type: DomainSecurity
url: security/exact-target-domain-security.yml
- type: Website
url: http://www.exacttarget.com/
x-enrichment:
date: '2026-07-19'
status: backfilled
pass: local-v1
note: backfilled from .gitignore signal + verified work evidence
x-parent: salesforce
x-relationship: acquisition
x-acquired: 2013
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