Exact Target

ExactTarget was a digital marketing and email-marketing automation SaaS company founded in 2000 in Indianapolis, Indiana. It built the Fuel developer platform and Interactive Marketing Hub for email, mobile, and social campaign automation, went public on the NYSE (ticker ET) in March 2012, and was acquired by Salesforce in December 2013 for approximately 2.5 billion dollars. ExactTarget became the foundation of Salesforce Marketing Cloud; the exacttarget.com domain now redirects to the Salesforce Marketing Cloud email-marketing product and the former developer.exacttarget.com Fuel/Code@ API platform (REST and SOAP APIs) has been retired and folded into the Salesforce Marketing Cloud developer surface. This profile is retained in the API Evangelist network as a historical/acquired-company record.

Exact Target is profiled on the APIs.io network. Tagged areas include Company, Email Marketing, Marketing Automation, Digital Marketing, and SaaS.

🌐 Visit website 📡 Source on GitHub

6.8/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5

0 APIs

CompanyEmail MarketingMarketing AutomationDigital MarketingSaaSAcquiredSalesforce Marketing Cloud

Kin Score

Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5

Composite quality — 6.8/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 0.0 / 20

Commercial Clarity 0.0 / 20

Operational Transparency 0.0 / 13

Governance 0.0 / 12

Discoverability 6.8 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

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Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Company 1

The organization behind the API

Website

Website

Source (apis.yml)

aid: exact-target
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/exact-target.png
name: Exact Target
description: ExactTarget was a digital marketing and email-marketing automation SaaS company founded in 2000 in Indianapolis,
  Indiana. It built the Fuel developer platform and Interactive Marketing Hub for email, mobile, and social campaign automation,
  went public on the NYSE (ticker ET) in March 2012, and was acquired by Salesforce in December 2013 for approximately 2.5
  billion dollars. ExactTarget became the foundation of Salesforce Marketing Cloud; the exacttarget.com domain now redirects
  to the Salesforce Marketing Cloud email-marketing product and the former developer.exacttarget.com Fuel/Code@ API platform
  (REST and SOAP APIs) has been retired and folded into the Salesforce Marketing Cloud developer surface. This profile is
  retained in the API Evangelist network as a historical/acquired-company record.
url: https://raw.githubusercontent.com/api-evangelist/exact-target/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- insight-partners
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Email Marketing
- Marketing Automation
- Digital Marketing
- SaaS
- Acquired
- Salesforce Marketing Cloud
x-status: acquired
x-acquired-by: salesforce
x-successor: salesforce-marketing-cloud
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: DomainSecurity
  url: security/exact-target-domain-security.yml
- type: Website
  url: http://www.exacttarget.com/
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence

Exact Target

Kin Score

Security Posture 1

Exact Target Domain Security

Resources

Access & Security 1

Company 1

Source (apis.yml)