established · -2.2 market domain

Email Marketing

Score 28.7 / 100 90 providers +3 via APIs 27 APIs Search apis.io →
Business capabilities this tag reaches
Marketing Management 1

Providers using this tag (90)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Exemplar 26 Complete, well-documented, and agent-ready
BrevoMarketingMarketing AutomationTransactional Email21 APIs81.3ActiveCampaignMarketing AutomationCRMSales Automation7 APIs81.1KitCreator EconomySubscribersAutomation2 APIs80.4MailchimpCampaignsMarketing AutomationNewsletters5 APIs77.7Act-OnCompanyMarketingMarketing Automation4 APIs76.1AttentiveCompanyMarTechSMS Marketing2 APIs75.7SequenzyArtificial IntelligenceSoftware-as-a-ServiceAutomation1 API75.6GetResponseMarketing AutomationLanding PagesWebinars50 APIs74.7AWeberMarketing AutomationEmailNewsletters5 APIs71.7MailerLiteAutomationNewslettersSubscribers1 API71.4HubSpotAnalyticsCommerceContentCRM107 APIs91.9SendGridEmailEmail APIMarketing EmailSMTP44 APIs84.0KlaviyoMarketingEmailSMSCustomer Data1 API78.1PauboxEmailHIPAAHealthcareCompliance3 APIs75.4OmnisendMarketing AutomationE-CommerceSMS Marketing19 APIs74.8BloomreachDigital CommerceSearchMerchandisingRecommendations8 APIs73.9ListrakSMS MarketingMarketing AutomationCross-Channel15 APIs72.9ClickFunnelsSales FunnelsLanding PagesE-CommerceMarketing1 API72.5EnchargeMarketing AutomationTransactional EmailSoftware-as-a-Service1 API71.8DotdigitalMarketing AutomationSMSMMS43 APIs69.8SAP EmarsysMarketing AutomationCustomer EngagementOmnichannel25 APIs69.3KnakCompanyMarketing AutomationLanding Pages6 APIs68.9NutshellCRMSalesPipeline Management7 APIs68.1Inflection.ioCompanySoftware-as-a-ServiceMarketingMarketing Automation1 API67.8Constant ContactCampaignsContactsEvent2 APIs67.7Adobe CampaignCampaign ManagementCustomer ExperienceMarketing Automation2 APIs67.6
Strong 23 Solid coverage with minor gaps
Developing 15 Usable, with meaningful gaps to close
Thin 11 Limited public surface area
Emerging 8 Early or largely undocumented
Minimal 7 Almost no public developer surface

APIs with this tag (27)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Exemplar 6 Complete, well-documented, and agent-ready
Strong 17 Solid coverage with minor gaps
Campaign Monitor APIREST API for managing email campaigns, subscriber lists, transactional emails, segments, journeys, template...64.0Campaign Monitor SOAP API (legacy createsend)Legacy ASP.NET SOAP web service still served at api.createsend.com/api/api.asmx, the same host as the REST ...64.0Drip MCP ServerDrip operates a remote Model Context Protocol server at https://api.getdrip.com/mcp, protected by its OAuth...63.9Drip REST APIREST API for Drip exposing subscribers, tags, custom fields, broadcasts, email campaigns, events, conversio...63.9Zoho Campaigns APIREST API for managing email campaigns, mailing lists, subscribers, templates, and analytics in Zoho Campaig...63.8Zoho CampaignsThe Zoho Campaigns API provides programmatic access to email marketing capabilities, allowing integration w...63.7Account Engagement API v5Version 5 REST API for managing prospects, accounts, campaigns, emails, forms, lists, and engagement progra...60.7Kartra APIKartra's inbound developer API. One endpoint, POST only, form-encoded, with the operation selected by `acti...60.2EmailOctopus Automation APIEnqueue an existing contact into an EmailOctopus automation. Write-only — the v2 API exposes no operation t...58.8EmailOctopus Campaign APIRead campaigns and their three report projections — summary counters, per-link clicks, and per-contact enga...58.8EmailOctopus Contact APIManage subscribers on a list: create, read, update, delete, upsert by email address, and update many at onc...58.8EmailOctopus Field APIDefine the per-list custom fields contact records are written against. Fields are keyed by a stable tag slu...58.8EmailOctopus List APICreate and manage subscriber lists, the aggregate root of the EmailOctopus data model. Fields, tags and con...58.8EmailOctopus Tag APICreate, rename, delete and list the tags used to segment contacts on a list. Tags are keyed by slug rather ...58.8SAP Emarsys Customer Engagement APIREST APIs for marketing automation, customer engagement, and personalized campaign management across email,...58.3VBOUT Email Marketing APIThe Email Marketing API from VBOUT — 10 operation(s) for email marketing.58.0iContact REST APIREST API v2.2 for managing contacts, lists, segments, campaigns, messages, sends, and reporting inside the ...55.3
Developing 2 Usable, with meaningful gaps to close
Thin 1 Limited public surface area
Emerging 1 Early or largely undocumented

Companies reaching this through an API (3)

These companies publish an API, specification or operation carrying “Email Marketing” but do not classify their business under it. Listed unranked and kept out of the count above, because one tagged operation is not a statement about what a company does.

Microsoft Dynamics 365 SAP Zoho

Score breakdown

Frequency
52.3
log-scaled weighted occurrences
Breadth
1.2
spread across providers
Quality lift
50.9
mean composite of providers using it
Cohesion
34.3
strength of nearest seed neighbor

Where this tag sits

Marketing broader Email broader

Related tags

Marketing Automation 57 co-occurrences Transactional Email 19 co-occurrences Landing Pages 15 co-occurrences Campaigns 37 co-occurrences Segments 17 co-occurrences Subscribers 12 co-occurrences Segmentation 12 co-occurrences SMS Marketing 8 co-occurrences

Where this tag comes from

Provider tag90
Api tag27

Markets provisional

Kin Score markets whose measured providers carry this tag. Share is the fraction of the market's measured providers that carry it — it describes the market, not this tag.

MarketShare of the market's providers
Martech and Customer Data Platforms32%
Commerce and CRM24%

Cohort brief

Auto-generated

The 87 providers in the APIs.io catalog tagged Email Marketing, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.

Providers
87
of 90 in the catalog
Mean Kin Score
52.4
+28.3 vs catalog 24.1
Mean Agent Readiness
32.8
+18.7 vs catalog 14.1
Spread
0–91.9
median 58.8 · σ 21.6
How the 87 split by band
Exemplar 26Strong 23Developing 15Thin 11Emerging 7Minimal 5
Facet averages, against the whole catalog
FacetThis cohortCatalogDifferenceScored
Access Clarity 68.3 30 +38.3 87
Operational Transparency 42.9 13.2 +29.7 87
Developer Ergonomics 52.8 24.5 +28.3 87
Contract Quality 41.5 18.6 +22.9 87
Discoverability 70.1 59.1 +11 87
Contract Governance 18.9 9.7 +9.2 87

A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.

What this cohort publishes
ArtifactThis cohortCatalogDifference
MCP server (any) 34% 18% +16
MCP server (first-party) 34% 16% +18
Agent Skills 0% 0% 0
OAuth scopes 45% 13% +32
Security 99% 99% 0
Arazzo workflows 6% 1% +5
Governance rules 62% 36% +26

mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.

Top by Kin Score
  1. 1 HubSpot 91.9
  2. 2 SendGrid 84
  3. 3 Brevo 81.3
  4. 4 ActiveCampaign 81.1
  5. 5 Kit 80.4
  6. 6 Klaviyo 78.1
  7. 7 Mailchimp 77.7
  8. 8 Act-On 76.1
  9. 9 Attentive 75.7
  10. 10 Sequenzy 75.6
Top by Agent Readiness
  1. 1 Sequenzy 70.1
  2. 2 SMTP Senpai (MailSenpai) 65.3
  3. 3 Kit 64.4
  4. 4 Bloomreach 64.4
  5. 5 Paubox 60.9
  6. 6 Knak 58.3
  7. 7 Omnisend 58.2
  8. 8 Brevo 57.2
  9. 9 Inflection.io 57.1
  10. 10 MailerLite 55.3
All 90 members of this roster resolve to a provider in the catalog; 87 carry a score (97%). The figures above describe the scored members only.Generated from the catalog build of 14 November 2026, across 41591 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.

Work with this as data

Every tag here is available over the APIs.io API and to AI agents over MCP.

MCP server

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https://apis.io/mcp

Tools for tags

7 MCP tools reach this
  • find_tagsBrowse and filter every tag in the catalog.
  • get_cohortThis tag as a scored cohort — every provider carrying it, with scores.
  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
  • cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools →

Call it yourself

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