LiveIntent is a people-based email marketing, advertising and identity platform serving more than 2,500 businesses. It connects marketers and publishers through email-native audience targeting, publisher inventory monetization (LiveTag and native ad blueprints), and identity resolution across the digital ecosystem, including its HIRO first-party data solution and email reactivation services. LiveIntent publishes four partner APIs — an Audiences API and a Privacy Management API, both backed by OpenAPI 3.0.0 definitions rendered through Redocly; a Reporting API for publisher and advertiser metrics; and a Programmatic Bidding API implementing a subset of IAB OpenRTB 2.5 with OpenRTB Native 1.1 and 1.2 — alongside the open-source LiveConnect first-party identity library (npm live-connect-js) and partner data integrations with Segment, Oracle, Adobe, Merkle and LiveRamp. All API access is bearer-token based and provisioned by a LiveIntent account team rather than self-service. LiveIntent has been acquired by Zeta Global. Backed by Battery Ventures and Bullpen Capital.
LiveIntent publishes 7 APIs on the APIs.io network, including API references API, Audiences API, Eventtrackers API, and 4 more. Tagged areas include Company, Advertising, AdTech, Identity, and Email Marketing.
The LiveIntent catalog on APIs.io includes 1 event-driven AsyncAPI specification.
LiveIntent’s developer surface includes authentication, engineering blog, support, documentation, API reference, signup flow, sandbox, and 22 more developer resources.
Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it
carries 10 points of the composite. It is scored from the published contracts
themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already
holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in
front of it, and the first time that check is skipped a duplicate record is created.
Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet,
not penalised by it.
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/liveintent: open an issue to ask a question, or submit a pull request to add artifacts.
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Query LiveIntent publisher and advertiser reporting data. A single executeQuery endpoint accepts a report type, an absolute or dynamic date interval, a granularity of day, week,...
LiveIntent's exchange-side real-time bidding integration for demand-side platforms. It implements a subset of the IAB OpenRTB API Specification 2.5 together with OpenRTB Native ...
aid: liveintent
name: LiveIntent
description: LiveIntent is a people-based email marketing, advertising and identity platform serving more than 2,500 businesses.
It connects marketers and publishers through email-native audience targeting, publisher inventory monetization (LiveTag
and native ad blueprints), and identity resolution across the digital ecosystem, including its HIRO first-party data solution
and email reactivation services. LiveIntent publishes four partner APIs — an Audiences API and a Privacy Management API,
both backed by OpenAPI 3.0.0 definitions rendered through Redocly; a Reporting API for publisher and advertiser metrics;
and a Programmatic Bidding API implementing a subset of IAB OpenRTB 2.5 with OpenRTB Native 1.1 and 1.2 — alongside the
open-source LiveConnect first-party identity library (npm live-connect-js) and partner data integrations with Segment, Oracle,
Adobe, Merkle and LiveRamp. All API access is bearer-token based and provisioned by a LiveIntent account team rather than
self-service. LiveIntent has been acquired by Zeta Global. Backed by Battery Ventures and Bullpen Capital.
url: https://raw.githubusercontent.com/api-evangelist/liveintent/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- battery-ventures
- bullpen-capital
x-tier: enriched
x-tier-reason: enrichment-pipeline
deliveryModel:
model: saas
open_source: false
commercial: true
callable_host: true
label: Hosted service · you call their endpoint
confidence: high
source:
- openapi
- pricing
generated: '2026-08-28'
method: derived
accessModel:
pricing: unknown
onboarding: unknown
trial: false
try_now: false
public: false
label: Unknown
confidence: low
source: []
generated: '2026-07-22'
method: derived
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-12'
image: https://www.liveintent.com/favicon.ico
tags:
- Company
- Advertising
- AdTech
- Identity
- Email Marketing
- Audience
- Publishers
- Marketers
- Data
apis:
- aid: liveintent:reporting
name: LiveIntent Reporting API
description: Query LiveIntent publisher and advertiser reporting data. A single executeQuery endpoint accepts a report type,
an absolute or dynamic date interval, a granularity of day, week, month or all, plus splits, metrics and equals/not-equals
filters, and returns an array of timestamped event objects. Authentication is a username and password login endpoint that
returns a bearer token valid for 12 hours alongside a refresh token. LiveIntent's documentation describes this as OAuth2,
but no authorization endpoint, client identifier, scopes or discovery document are published. No OpenAPI definition is
published for this API.
humanURL: https://support.liveintent.com/connecting-to-liveintents-reporting-api/
baseURL: https://connect.liveintent.com
tags:
- Reporting
- Analytics
- Advertising
- Publishers
- Marketers
properties:
- type: Documentation
url: https://support.liveintent.com/connecting-to-liveintents-reporting-api/
- type: AgentSkill
url: skills/liveintent-pull-reporting-data.md
x-spec-status: No machine-readable definition published. The endpoints, request body fields and enumerated values recorded
in this repo come from LiveIntent's own knowledge-base article.
- aid: liveintent:programmatic-bidding
name: LiveIntent Programmatic Bidding API
description: LiveIntent's exchange-side real-time bidding integration for demand-side platforms. It implements a subset
of the IAB OpenRTB API Specification 2.5 together with OpenRTB Native Ads 1.1 and 1.2, passing x-openrtb-version 2.5 on
the request header and applying an implicit tmax of 150ms. Supported request objects include Bid Request, Impression,
Banner, Site, App, Device, User, Publisher, Geo, Data, Segment, PMP, Deal and Native Markup Request; responses use BidResponse,
SeatBid, Bid and Native Markup Response. A no-bid is signalled with HTTP 204 and an empty body.
humanURL: https://support.liveintent.com/programmatic-bidding-api/
tags:
- Advertising
- AdTech
- OpenRTB
- Programmatic
- Publishers
properties:
- type: Documentation
url: https://support.liveintent.com/programmatic-bidding-api/
x-base-url-status: missing-by-design
x-base-url-note: No LiveIntent-hosted base URL exists for this API and none is published. LiveIntent is the caller on this
surface — the DSP supplies a bidding URL to LiveIntent, which posts OpenRTB bid requests to it. Recorded as absent rather
than guessed from the domain.
- aid: liveintent:liveintent-api-references-api
name: LiveIntent API references API
description: This API reference describes how to interact with the Privacy Management API.
humanURL: https://audiences.liveintent.com/api-guide
baseURL: https://audiences.liveintent.com
tags:
- API References
tags_raw:
- API references
properties:
- type: OpenAPI
url: openapi/liveintent-api-references-api-openapi.yml
- type: APIReference
url: https://audiences.liveintent.com/api-guide
- type: APIReference
url: https://privacy.liadm.com/api-guide
- type: CLI
url: cli/liveintent-cli.yml
- aid: liveintent:liveintent-audiences-api
name: LiveIntent Audiences API
description: The Audiences API from LiveIntent — 5 operation(s) for audiences.
humanURL: https://audiences.liveintent.com/api-guide
baseURL: https://audiences.liveintent.com
tags:
- Audiences
properties:
- type: OpenAPI
url: openapi/liveintent-audiences-api-openapi.yml
- type: APIReference
url: https://audiences.liveintent.com/api-guide
- type: APIReference
url: https://privacy.liadm.com/api-guide
- type: CLI
url: cli/liveintent-cli.yml
- aid: liveintent:liveintent-eventtrackers-api
name: LiveIntent Eventtrackers API
description: The Eventtrackers API from LiveIntent — 1 operation(s) for eventtrackers.
humanURL: https://audiences.liveintent.com/api-guide
baseURL: https://audiences.liveintent.com
tags:
- Eventtrackers
properties:
- type: OpenAPI
url: openapi/liveintent-eventtrackers-api-openapi.yml
- type: APIReference
url: https://audiences.liveintent.com/api-guide
- type: APIReference
url: https://privacy.liadm.com/api-guide
- type: CLI
url: cli/liveintent-cli.yml
- aid: liveintent:liveintent-legacy-api
name: LiveIntent Legacy API
description: Legacy endpoints for backward compatibility. These endpoints are deprecated and should not be used for new
integrations.
humanURL: https://audiences.liveintent.com/api-guide
baseURL: https://audiences.liveintent.com
tags:
- Legacy
properties:
- type: OpenAPI
url: openapi/liveintent-legacy-api-openapi.yml
- type: APIReference
url: https://audiences.liveintent.com/api-guide
- type: APIReference
url: https://privacy.liadm.com/api-guide
- type: CLI
url: cli/liveintent-cli.yml
- aid: liveintent:liveintent-search-api
name: LiveIntent Search API
description: The Search API from LiveIntent — 2 operation(s) for search.
humanURL: https://audiences.liveintent.com/api-guide
baseURL: https://audiences.liveintent.com
tags:
- Search
properties:
- type: OpenAPI
url: openapi/liveintent-search-api-openapi.yml
- type: APIReference
url: https://audiences.liveintent.com/api-guide
- type: APIReference
url: https://privacy.liadm.com/api-guide
- type: CLI
url: cli/liveintent-cli.yml
- aid: liveintent:liveintent-trackers-api
name: LiveIntent Trackers API
description: The Trackers API from LiveIntent — 1 operation(s) for trackers.
humanURL: https://audiences.liveintent.com/api-guide
baseURL: https://audiences.liveintent.com
tags:
- Trackers
properties:
- type: OpenAPI
url: openapi/liveintent-trackers-api-openapi.yml
- type: APIReference
url: https://audiences.liveintent.com/api-guide
- type: APIReference
url: https://privacy.liadm.com/api-guide
- type: CLI
url: cli/liveintent-cli.yml
- aid: liveintent:liveintent-urltrackers-api
name: LiveIntent Urltrackers API
description: The Urltrackers API from LiveIntent — 1 operation(s) for urltrackers.
humanURL: https://audiences.liveintent.com/api-guide
baseURL: https://audiences.liveintent.com
tags:
- Urltrackers
properties:
- type: OpenAPI
url: openapi/liveintent-urltrackers-api-openapi.yml
- type: APIReference
url: https://audiences.liveintent.com/api-guide
- type: APIReference
url: https://privacy.liadm.com/api-guide
- type: CLI
url: cli/liveintent-cli.yml
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
- FN: APIs.json
email: info@apis.io
common:
- type: AgenticAccess
url: agentic-access/liveintent-agentic-access.yml
- type: Authentication
url: authentication/liveintent-authentication.yml
- type: Website
url: https://www.liveintent.com
- type: Blog
url: https://www.liveintent.com/blog/
- type: Support
url: https://support.liveintent.com/hc/en-us
- type: Documentation
url: https://support.liveintent.com/hc/en-us
- type: Login
url: https://platform.liveintent.com/login/
- type: PrivacyPolicy
url: https://www.liveintent.com/privacy-policy/
- type: GitHubOrganization
url: https://github.com/LiveIntent
- type: Packages
url: packages/liveintent-packages.yml
- type: SDKs
url: packages/liveintent-packages.yml
- type: DomainSecurity
url: security/liveintent-domain-security.yml
- type: LLMsTxt
url: llms/liveintent-llms.txt
- type: APIReference
url: https://support.liveintent.com/hc/en-us/sections/360009709692-LiveIntent-APIs
- type: SignUp
url: https://www.liveintent.com/get-started/
- type: StatusPage
url: https://status.liveintent.com
- type: Lifecycle
url: lifecycle/liveintent-lifecycle.yml
- type: Conventions
url: conventions/liveintent-conventions.yml
- type: ErrorCatalog
url: errors/liveintent-problem-types.yml
- type: Conformance
url: conformance/liveintent-conformance.yml
- type: DataModel
url: data-model/liveintent-data-model.yml
- type: Sandbox
url: sandbox/liveintent-sandbox.yml
- type: CLI
url: cli/liveintent-cli.yml
- type: Components
url: components/liveintent-components.yml
- type: Plans
url: plans/liveintent-plans-pricing.yml
- type: RateLimits
url: rate-limits/liveintent-rate-limits.yml
- type: AgentSkill
url: skills/_index.yml
- type: Overlay
url: overlays/liveintent-audiences-overlay.yaml
- type: Overlay
url: overlays/liveintent-privacy-overlay.yaml
x-pointers-deliberately-withheld:
note: Artifacts below exist in the repo and record a VERIFIED ABSENCE. No canonical pointer is emitted for them, because
the pointer would assert the provider serves a surface it does not. Recorded here so a later pass does not "fix" the omission.
withheld:
- type: WellKnown
artifact: well-known/liveintent-well-known.yml
reason: every /.well-known/ path returned 404 (or 401) on all four LiveIntent hosts
- type: SecurityTxt
artifact: well-known/liveintent-well-known.yml
reason: no security.txt is served on any host
- type: AgentCard
reason: /.well-known/agent-card.json and /.well-known/agent.json both 404 on every host
- type: MCPServer
reason: no MCP server is published; a derived candidate tool list was deliberately not written
- type: AsyncAPI
artifact: asyncapi/liveintent-events.yml
reason: no AsyncAPI document exists
- type: Webhooks
artifact: asyncapi/liveintent-events.yml
reason: the only callback field in any spec is marked "for internal use only"; no partner webhook catalog is published
- type: Idempotency
artifact: conventions/liveintent-conventions.yml
reason: no idempotency key exists on any of the 20 operations
- type: ChangeLog
artifact: changelog/liveintent-changelog.yml
reason: no dated changelog or release notes are published
- type: Deprecation
artifact: lifecycle/liveintent-lifecycle.yml
reason: three Privacy API endpoints are tagged Legacy and called deprecated in prose, but no deprecation policy, sunset
date or RFC 8594 header is published
- type: Compliance
artifact: conformance/liveintent-conformance.yml
reason: privacy-regime conformance (GDPR/CCPA/GPC/IAB TCF) is real and recorded, but no named security certification or
compliance program is published
- type: Security
reason: probe-security-programs.py found no vulnerability disclosure policy or bug bounty
- type: TrustCenter
reason: trust.liveintent.com does not resolve; /security/ and /trust/ return 404
- type: OAuthScopes
reason: no OAuth 2.0 authorization server and no scopes on any API
- type: ToolCrosswalk
reason: requires an MCP or GraphQL surface to bind OpenAPI operations to; neither exists
- type: Pricing
artifact: plans/liveintent-plans-pricing.yml
reason: no pricing page exists in the site sitemap
- type: TermsOfService
reason: https://www.liveintent.com/terms-of-service/ returned 404 and no ToS page is in the sitemap
x-coverage:
state: covered
reason: contract-discovery-succeeded
detail: Two real OpenAPI 3.0.0 definitions were recovered from the __redoc_state embedded in LiveIntent's own Redocly-rendered
API guides after every standalone spec path (/openapi.json, /openapi.yaml, /swagger.json) returned 404 — the prior round's
"no REST API" finding was wrong.
evidence:
- url: https://audiences.liveintent.com/api-guide
status: 200
- url: https://privacy.liadm.com/api-guide
status: 200
- url: https://audiences.liveintent.com/audiences
status: 401
- url: https://status.liveintent.com/api/v2/summary.json
status: 200
checked: '2026-08-12'
x-enrichment:
date: '2026-08-12'
status: enriched
artifacts_added: 26
pass: local-v1
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