LiveIntent

LiveIntent is a people-based email marketing and identity platform serving more than 2,500 businesses. It connects marketers and publishers through email-native audience targeting, publisher inventory monetization (LiveTag and native ad blueprints), and identity resolution across the digital ecosystem, including its HIRO first-party data solution and email reactivation services. Its primary public developer surface is the open-source LiveConnect first-party identity library (npm live-connect-js) rather than a REST API, plus partner data integrations with Segment, Oracle, Adobe, Merkle and LiveRamp. LiveIntent has agreed to be acquired by Zeta Global. Backed by Battery Ventures and Bullpen Capital.

LiveIntent is profiled on the APIs.io network. Tagged areas include Company, Advertising, AdTech, Identity, and Email Marketing.

LiveIntent’s developer surface includes engineering blog, support, documentation, and 8 more developer resources.

🌐 Visit website 📡 Source on GitHub

16.5/100 emerging ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-27 · rubric v0.5

0 APIs

CompanyAdvertisingAdTechIdentityEmail MarketingAudiencePublishersMarketersData

Kin Score

Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5

Composite quality — 16.5/100 · emerging

Contract Quality 0.0 / 25

Developer Ergonomics 4.3 / 20

Commercial Clarity 4.7 / 20

Operational Transparency 0.7 / 13

Governance 0.0 / 12

Discoverability 6.8 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/liveintent: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Get Started 1

Portal, sign-up, and the first successful call

Login

Documentation 1

Reference material describing how the API behaves

Documentation

Documentation

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

LLMsTxt

Build 3

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

GitHubOrganization

Packages

Packages

SDKs

SDKs

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Operate 1

Status, limits, changes, and where to get help

Support

Support

Commercial 1

Pricing, plans, and the legal terms of use

PrivacyPolicy

PrivacyPolicy

Company 2

The organization behind the API

Website

Website

Blog

Blog

Source (apis.yml)

aid: liveintent
name: LiveIntent
description: LiveIntent is a people-based email marketing and identity platform serving more than 2,500 businesses. It connects
  marketers and publishers through email-native audience targeting, publisher inventory monetization (LiveTag and native ad
  blueprints), and identity resolution across the digital ecosystem, including its HIRO first-party data solution and email
  reactivation services. Its primary public developer surface is the open-source LiveConnect first-party identity library
  (npm live-connect-js) rather than a REST API, plus partner data integrations with Segment, Oracle, Adobe, Merkle and LiveRamp.
  LiveIntent has agreed to be acquired by Zeta Global. Backed by Battery Ventures and Bullpen Capital.
url: https://raw.githubusercontent.com/api-evangelist/liveintent/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- battery-ventures
- bullpen-capital
x-tier: stub
x-tier-reason: portfolio-lead
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-20'
image: https://www.liveintent.com/favicon.ico
tags:
- Company
- Advertising
- AdTech
- Identity
- Email Marketing
- Audience
- Publishers
- Marketers
- Data
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.liveintent.com
- type: Blog
  url: https://www.liveintent.com/blog/
- type: Support
  url: https://support.liveintent.com/hc/en-us
- type: Documentation
  url: https://support.liveintent.com/hc/en-us
- type: Login
  url: https://platform.liveintent.com/login/
- type: PrivacyPolicy
  url: https://www.liveintent.com/privacy-policy/
- type: GitHubOrganization
  url: https://github.com/LiveIntent
- type: Packages
  url: packages/liveintent-packages.yml
- type: SDKs
  url: packages/liveintent-packages.yml
- type: DomainSecurity
  url: security/liveintent-domain-security.yml
- type: LLMsTxt
  url: llms/liveintent-llms.txt
x-enrichment:
  date: '2026-07-20'
  status: enriched
  artifacts_added: 3
  pass: local-v1