LiveIntent

aid: liveintent
name: LiveIntent
description: LiveIntent is a people-based email marketing, advertising and identity platform serving more than 2,500 businesses.
  It connects marketers and publishers through email-native audience targeting, publisher inventory monetization (LiveTag
  and native ad blueprints), and identity resolution across the digital ecosystem, including its HIRO first-party data solution
  and email reactivation services. LiveIntent publishes four partner APIs — an Audiences API and a Privacy Management API,
  both backed by OpenAPI 3.0.0 definitions rendered through Redocly; a Reporting API for publisher and advertiser metrics;
  and a Programmatic Bidding API implementing a subset of IAB OpenRTB 2.5 with OpenRTB Native 1.1 and 1.2 — alongside the
  open-source LiveConnect first-party identity library (npm live-connect-js) and partner data integrations with Segment, Oracle,
  Adobe, Merkle and LiveRamp. All API access is bearer-token based and provisioned by a LiveIntent account team rather than
  self-service. LiveIntent has been acquired by Zeta Global. Backed by Battery Ventures and Bullpen Capital.
url: https://raw.githubusercontent.com/api-evangelist/liveintent/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- battery-ventures
- bullpen-capital
x-tier: enriched
x-tier-reason: enrichment-pipeline
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-08-12'
image: https://www.liveintent.com/favicon.ico
tags:
- Company
- Advertising
- AdTech
- Identity
- Email Marketing
- Audience
- Publishers
- Marketers
- Data
apis:
- aid: liveintent:audiences
  name: LiveIntent Audiences API
  description: Programmatically create and manage LiveIntent custom audiences. Partners create an audience, mint a signed
    URL to upload member hashes out of band, poll upload status, read daily total and match counts, and create event, URL
    and conversion trackers that build audiences dynamically. Search is expressed as a composable boolean filter tree with
    both offset-paginated (v1) and cursor-paginated (v2) endpoints. Authentication is an opaque bearer token in the Authorization
    header, issued by the LiveIntent account team; there is no token endpoint and no OAuth scopes. OpenAPI 3.0.0 with 12 operations
    and 48 schemas.
  humanURL: https://audiences.liveintent.com/api-guide
  baseURL: https://audiences.liveintent.com
  tags:
  - Audience
  - Advertising
  - AdTech
  - Identity
  - Data
  properties:
  - type: OpenAPI
    url: openapi/liveintent-audiences-openapi.yml
  - type: Overlay
    url: overlays/liveintent-audiences-overlay.yaml
  - type: APIReference
    url: https://audiences.liveintent.com/api-guide
- aid: liveintent:privacy
  name: LiveIntent Privacy Management API
  description: Submit data subject requests to LiveIntent programmatically to satisfy CCPA and GDPR obligations. Supports
    RESTRICT (opt out of sale), ERASURE (delete) and ACCESS (produce a report) actions against hashed emails and LiveIntent
    first-party cookie identifiers, scoped by the caller's account category on the LiveIntent ad exchange (Advertiser, Publisher,
    MediaGroup, PublisherMediaGroup or Global). Submission is asynchronous, returning 202 with a transactionId the caller
    polls. A dedicated test-submission endpoint validates payloads without committing them. Authentication is a bearer token
    issued by the LiveIntent account team. OpenAPI 3.0.0 with 8 operations and 17 schemas.
  humanURL: https://privacy.liadm.com/api-guide
  baseURL: https://privacy.liadm.com
  tags:
  - Privacy
  - Compliance
  - GDPR
  - CCPA
  - Identity
  properties:
  - type: OpenAPI
    url: openapi/liveintent-privacy-openapi.yml
  - type: Overlay
    url: overlays/liveintent-privacy-overlay.yaml
  - type: APIReference
    url: https://privacy.liadm.com/api-guide
  - type: CLI
    url: cli/liveintent-cli.yml
  x-domain-note: Served from liadm.com rather than liveintent.com. LiveIntent's own knowledge-base article at support.liveintent.com/liveintent-privacy-management-api/
    links to privacy.liadm.com/api-guide as "LiveIntent's updated Privacy API documentation", and the spec's info.title reads
    "LiveIntent Privacy Management API"; liadm.com is LiveIntent's identity-serving domain.
- aid: liveintent:reporting
  name: LiveIntent Reporting API
  description: Query LiveIntent publisher and advertiser reporting data. A single executeQuery endpoint accepts a report type,
    an absolute or dynamic date interval, a granularity of day, week, month or all, plus splits, metrics and equals/not-equals
    filters, and returns an array of timestamped event objects. Authentication is a username and password login endpoint that
    returns a bearer token valid for 12 hours alongside a refresh token. LiveIntent's documentation describes this as OAuth2,
    but no authorization endpoint, client identifier, scopes or discovery document are published. No OpenAPI definition is
    published for this API.
  humanURL: https://support.liveintent.com/connecting-to-liveintents-reporting-api/
  baseURL: https://connect.liveintent.com
  tags:
  - Reporting
  - Analytics
  - Advertising
  - Publishers
  - Marketers
  properties:
  - type: Documentation
    url: https://support.liveintent.com/connecting-to-liveintents-reporting-api/
  - type: AgentSkill
    url: skills/liveintent-pull-reporting-data.md
  x-spec-status: No machine-readable definition published. The endpoints, request body fields and enumerated values recorded
    in this repo come from LiveIntent's own knowledge-base article.
- aid: liveintent:programmatic-bidding
  name: LiveIntent Programmatic Bidding API
  description: LiveIntent's exchange-side real-time bidding integration for demand-side platforms. It implements a subset
    of the IAB OpenRTB API Specification 2.5 together with OpenRTB Native Ads 1.1 and 1.2, passing x-openrtb-version 2.5 on
    the request header and applying an implicit tmax of 150ms. Supported request objects include Bid Request, Impression,
    Banner, Site, App, Device, User, Publisher, Geo, Data, Segment, PMP, Deal and Native Markup Request; responses use BidResponse,
    SeatBid, Bid and Native Markup Response. A no-bid is signalled with HTTP 204 and an empty body.
  humanURL: https://support.liveintent.com/programmatic-bidding-api/
  tags:
  - Advertising
  - AdTech
  - OpenRTB
  - Programmatic
  - Publishers
  properties:
  - type: Documentation
    url: https://support.liveintent.com/programmatic-bidding-api/
  x-base-url-status: missing-by-design
  x-base-url-note: No LiveIntent-hosted base URL exists for this API and none is published. LiveIntent is the caller on this
    surface — the DSP supplies a bidding URL to LiveIntent, which posts OpenRTB bid requests to it. Recorded as absent rather
    than guessed from the domain.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: AgenticAccess
  url: agentic-access/liveintent-agentic-access.yml
- type: Authentication
  url: authentication/liveintent-authentication.yml
- type: Website
  url: https://www.liveintent.com
- type: Blog
  url: https://www.liveintent.com/blog/
- type: Support
  url: https://support.liveintent.com/hc/en-us
- type: Documentation
  url: https://support.liveintent.com/hc/en-us
- type: Login
  url: https://platform.liveintent.com/login/
- type: PrivacyPolicy
  url: https://www.liveintent.com/privacy-policy/
- type: GitHubOrganization
  url: https://github.com/LiveIntent
- type: Packages
  url: packages/liveintent-packages.yml
- type: SDKs
  url: packages/liveintent-packages.yml
- type: DomainSecurity
  url: security/liveintent-domain-security.yml
- type: LLMsTxt
  url: llms/liveintent-llms.txt
- type: APIReference
  url: https://support.liveintent.com/hc/en-us/sections/360009709692-LiveIntent-APIs
- type: SignUp
  url: https://www.liveintent.com/get-started/
- type: StatusPage
  url: https://status.liveintent.com
- type: Lifecycle
  url: lifecycle/liveintent-lifecycle.yml
- type: Conventions
  url: conventions/liveintent-conventions.yml
- type: ErrorCatalog
  url: errors/liveintent-problem-types.yml
- type: Conformance
  url: conformance/liveintent-conformance.yml
- type: DataModel
  url: data-model/liveintent-data-model.yml
- type: Sandbox
  url: sandbox/liveintent-sandbox.yml
- type: CLI
  url: cli/liveintent-cli.yml
- type: Components
  url: components/liveintent-components.yml
- type: Plans
  url: plans/liveintent-plans-pricing.yml
- type: RateLimits
  url: rate-limits/liveintent-rate-limits.yml
- type: AgentSkill
  url: skills/_index.yml
- type: Overlay
  url: overlays/liveintent-audiences-overlay.yaml
- type: Overlay
  url: overlays/liveintent-privacy-overlay.yaml
x-pointers-deliberately-withheld:
  note: Artifacts below exist in the repo and record a VERIFIED ABSENCE. No canonical pointer is emitted for them, because
    the pointer would assert the provider serves a surface it does not. Recorded here so a later pass does not "fix" the omission.
  withheld:
  - type: WellKnown
    artifact: well-known/liveintent-well-known.yml
    reason: every /.well-known/ path returned 404 (or 401) on all four LiveIntent hosts
  - type: SecurityTxt
    artifact: well-known/liveintent-well-known.yml
    reason: no security.txt is served on any host
  - type: AgentCard
    reason: /.well-known/agent-card.json and /.well-known/agent.json both 404 on every host
  - type: MCPServer
    reason: no MCP server is published; a derived candidate tool list was deliberately not written
  - type: AsyncAPI
    artifact: asyncapi/liveintent-events.yml
    reason: no AsyncAPI document exists
  - type: Webhooks
    artifact: asyncapi/liveintent-events.yml
    reason: the only callback field in any spec is marked "for internal use only"; no partner webhook catalog is published
  - type: Idempotency
    artifact: conventions/liveintent-conventions.yml
    reason: no idempotency key exists on any of the 20 operations
  - type: ChangeLog
    artifact: changelog/liveintent-changelog.yml
    reason: no dated changelog or release notes are published
  - type: Deprecation
    artifact: lifecycle/liveintent-lifecycle.yml
    reason: three Privacy API endpoints are tagged Legacy and called deprecated in prose, but no deprecation policy, sunset
      date or RFC 8594 header is published
  - type: Compliance
    artifact: conformance/liveintent-conformance.yml
    reason: privacy-regime conformance (GDPR/CCPA/GPC/IAB TCF) is real and recorded, but no named security certification or
      compliance program is published
  - type: Security
    reason: probe-security-programs.py found no vulnerability disclosure policy or bug bounty
  - type: TrustCenter
    reason: trust.liveintent.com does not resolve; /security/ and /trust/ return 404
  - type: OAuthScopes
    reason: no OAuth 2.0 authorization server and no scopes on any API
  - type: ToolCrosswalk
    reason: requires an MCP or GraphQL surface to bind OpenAPI operations to; neither exists
  - type: Pricing
    artifact: plans/liveintent-plans-pricing.yml
    reason: no pricing page exists in the site sitemap
  - type: TermsOfService
    reason: https://www.liveintent.com/terms-of-service/ returned 404 and no ToS page is in the sitemap
x-coverage:
  state: covered
  reason: contract-discovery-succeeded
  detail: Two real OpenAPI 3.0.0 definitions were recovered from the __redoc_state embedded in LiveIntent's own Redocly-rendered
    API guides after every standalone spec path (/openapi.json, /openapi.yaml, /swagger.json) returned 404 — the prior round's
    "no REST API" finding was wrong.
  evidence:
  - url: https://audiences.liveintent.com/api-guide
    status: 200
  - url: https://privacy.liadm.com/api-guide
    status: 200
  - url: https://audiences.liveintent.com/audiences
    status: 401
  - url: https://status.liveintent.com/api/v2/summary.json
    status: 200
  checked: '2026-08-12'
x-enrichment:
  date: '2026-08-12'
  status: enriched
  artifacts_added: 26
  pass: local-v1