LiveIntent

LiveIntent Programmatic Bidding API

LiveIntent's exchange-side real-time bidding integration for demand-side platforms. It implements a subset of the IAB OpenRTB API Specification 2.5 together with OpenRTB Native Ads 1.1 and 1.2, passing x-openrtb-version 2.5 on the request header and applying an implicit tmax of 150ms. Supported request objects include Bid Request, Impression, Banner, Site, App, Device, User, Publisher, Geo, Data, Segment, PMP, Deal and Native Markup Request; responses use BidResponse, SeatBid, Bid and Native Markup Response. A no-bid is signalled with HTTP 204 and an empty body.

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Documentation

📖
Documentation
https://support.liveintent.com/programmatic-bidding-api/

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API entry from apis.yml

apis.yml Raw ↑ 
aid: liveintent:programmatic-bidding
name: LiveIntent Programmatic Bidding API
description: LiveIntent's exchange-side real-time bidding integration for demand-side platforms. It implements
  a subset of the IAB OpenRTB API Specification 2.5 together with OpenRTB Native Ads 1.1 and 1.2, passing
  x-openrtb-version 2.5 on the request header and applying an implicit tmax of 150ms. Supported request
  objects include Bid Request, Impression, Banner, Site, App, Device, User, Publisher, Geo, Data, Segment,
  PMP, Deal and Native Markup Request; responses use BidResponse, SeatBid, Bid and Native Markup Response.
  A no-bid is signalled with HTTP 204 and an empty body.
humanURL: https://support.liveintent.com/programmatic-bidding-api/
tags:
- Advertising
- AdTech
- OpenRTB
- Programmatic
- Publishers
properties:
- type: Documentation
  url: https://support.liveintent.com/programmatic-bidding-api/
x-base-url-status: missing-by-design
x-base-url-note: No LiveIntent-hosted base URL exists for this API and none is published. LiveIntent is
  the caller on this surface — the DSP supplies a bidding URL to LiveIntent, which posts OpenRTB bid requests
  to it. Recorded as absent rather than guessed from the domain.