OpenRTB
Providers using this tag (14)
Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.
Strong 1 Solid coverage with minor gaps
Developing 5 Usable, with meaningful gaps to close
Thin 6 Limited public surface area
Emerging 1 Early or largely undocumented
Minimal 1 Almost no public developer surface
APIs with this tag (12)
Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →
Strong 1 Solid coverage with minor gaps
Developing 5 Usable, with meaningful gaps to close
Magnite Exchange API (xAPI) OpenRTB ExtensionsMagnite's Exchange API (xAPI) protobuf extensions to the IAB OpenRTB 2.x protobuf definitions, published in...InMobi Exchange (OpenRTB 2.5)InMobi's programmatic ad exchange, integrated by demand-side platforms over the IAB OpenRTB 2.5 protocol. I...Clear Channel Outdoor pDOOH RTB SupplyProgrammatic digital out-of-home (pDOOH) supply made available through 20+ DSP partners that transact CCO i...LiveIntent Programmatic Bidding APILiveIntent's exchange-side real-time bidding integration for demand-side platforms. It implements a subset ...TripleLift Exchange (TLX) APIReal-time bidding API implementing OpenRTB 2.x and Native Ads 1.2 specifications for demand partners to par...
Thin 5 Limited public surface area
POKKT DSP OpenRTB APIDemand-side bidding endpoint. Exchanges POST an OpenRTB bid request object as application/json to /api/rtb/...OpenXBuild Real-Time Bidstream APIAn inverted API — OpenX is the caller. A partner implements an enrichment service that OpenX hosts as a con...Madvertise OpenRTB Bid Request APIOpenRTB 2.5 bid-request endpoint (mobile.mng-ads.com/bidrequest/{placement}) for programmatic in-app demand...Sharethrough Header Bidding (Prebid) APIOpenRTB 2.x bid endpoint at /universal/v1, integrated through the first-party sharethrough bidder adapter i...Silverpush Prebid Bidder (Chocolate Ad Exchange)Silverpush's first-party programmatic bid endpoint, registered upstream in the Prebid ecosystem under the b...
Emerging 1 Early or largely undocumented
Companies reaching this through an API (2)
These companies publish an API, specification or operation carrying “OpenRTB” but do not classify their business under it. Listed unranked and kept out of the count above, because one tagged operation is not a statement about what a company does.
Score breakdown
Frequency
38.2
log-scaled weighted occurrences
Breadth
0.4
spread across providers
Quality lift
44.5
mean composite of providers using it
Cohesion
0.0
strength of nearest seed neighbor
Where this tag sits
Related tags
Header Bidding 8 co-occurrences
Supply Side Platform 8 co-occurrences
Prebid 5 co-occurrences
Programmatic Advertising 10 co-occurrences
Real-Time Bidding 5 co-occurrences
Mobile Advertising 5 co-occurrences
CTV 5 co-occurrences
DSP 6 co-occurrences
Where this tag comes from
Provider tag14
Api tag12
Work with this as data
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