niche · 2.4

CTV

Score 19.2 / 100 28 providers 6 APIs Search apis.io →
Variants seen in the corpus: CTVctv

Providers using this tag (28)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Exemplar 1 Complete, well-documented, and agent-ready
OutbrainAdvertisingNative AdvertisingOpen Web6 APIs72.1
Strong 3 Solid coverage with minor gaps
AppsFlyerCompanyMobile AttributionMarketing AnalyticsMobile Measurement78 APIs62.4MediaMathProgrammatic AdvertisingDSPDemand-Side PlatformCampaign Management15 APIs60.5SourcepointPrivacyConsent ManagementConsent Management PlatformCMP14 APIs55.6
Developing 6 Usable, with meaningful gaps to close
The Trade DeskAdvertisingProgrammatic AdvertisingDemand-Side PlatformDSP2 APIs53.8MagniteAdvertisingProgrammatic AdvertisingSell-Side PlatformSSP4 APIs51.3SovrnCompanyAdtechAdvertisingMonetization26 APIs48.9ChoozleDigital AdvertisingProgrammatic AdvertisingDSPDemand-Side Platform3 APIs44.4GroundTruthCompanyMartechAdvertisingLocation Intelligence4 APIs41.2QuantcastAdvertisingAdTechProgrammatic AdvertisingDemand-Side Platform3 APIs39.8
Thin 9 Limited public surface area
MadHiveCompanyAdvertisingAdTechConnected TV2 APIs37.3LoopMeCompanyAdvertisingAdTechMobile Advertising2 APIs36.4InthegameCompanyStreamingOTT1 API35.3OpenXAdvertisingProgrammatic AdvertisingAd ExchangeSupply Side Platform5 APIs34.4TEGNABroadcastingMediaTelevisionDigital Advertising4 APIs31.6SharethroughNative AdvertisingProgrammatic AdvertisingSSPDSP2 APIs30.3AmagiCompanyMediaBroadcastStreaming2 APIs30.2Integral Ad ScienceAdvertisingAd VerificationAd MeasurementBrand Safety1 API26.9SilveredgeCompanyAdvertisingAdTechContextual Intelligence1 API26.2
Emerging 8 Early or largely undocumented
PubMaticAdvertisingAdTechProgrammatic AdvertisingSupply Side Platform1 API25.8Tremor VideoCompanyMartechAdvertisingAdTech5 APIs24.2TvscientificCompanyAdvertisingConnected TV1 API22.1Peer39CompanyContextual AdvertisingAdTechBrand Safety1 API21.2TelevisaUnivision (Univision Communications)MediaStreamingHispanicAdvertising3 APIs18.4TVbeatCompanyAdvertisingAdTechTelevision17.6Spot RunnerCompanyAdvertisingAdTechConnected TV13.6UpwaveCompanyEnterprise SaasAdvertisingBrand Analytics13.0
Minimal 1 Almost no public developer surface
TelariaCompanyAdvertisingAdTechVideo Advertising5.0

APIs with this tag (3)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Thin 1 Limited public surface area
Premion Advertising Platform API (gated)A live but undocumented and token-gated API behind Premion's OTT/CTV advertising platform. Probed 2026-08-1...31.6
Emerging 2 Early or largely undocumented
TelevisaUnivision Advertising PlatformTelevisaUnivision's advertising technology platform enables brands and agencies to reach U.S. Spanish-speak...18.4ViX Streaming PlatformViX is the world's largest Spanish-language streaming service offering over 65,000 hours of content across ...18.4

Score breakdown

Frequency
40.8
log-scaled weighted occurrences
Breadth
0.8
spread across providers
Quality lift
43.9
mean composite of providers using it
Cohesion
0.0
strength of nearest seed neighbor

Related tags

Video Advertising 9 co-occurrences Connected TV 10 co-occurrences Programmatic Advertising 11 co-occurrences Header Bidding 6 co-occurrences Prebid 5 co-occurrences DSP 7 co-occurrences SSP 5 co-occurrences Programmatic 8 co-occurrences

Where this tag comes from

Provider tag24
Api tag6

Cohort brief

Auto-generated

The 28 providers in the APIs.io catalog tagged CTV, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.

Providers
28
all scored
Mean Kin Score
35.8
+15.1 vs catalog 20.7
Mean Agent Readiness
23.8
+14.1 vs catalog 9.7
Spread
5–74.6
median 34.3 · σ 17.3
How the 28 split by band
Exemplar 2Strong 3Developing 6Thin 7Emerging 9Minimal 1
Facet averages, against the whole catalog
FacetThis cohortCatalogDifferenceScored
Developer Ergonomics 40.6 17.9 +22.7 28
Discoverability 77 60.4 +16.6 28
Access Clarity 37 22.3 +14.7 28
Contract Governance 19.2 6.4 +12.8 28
Operational Transparency 23.7 11.3 +12.4 28
Contract Quality 28.9 17.5 +11.4 28

A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.

What this cohort publishes
ArtifactThis cohortCatalogDifference
MCP server (any) 61% 16% +45
MCP server (first-party) 39% 7% +32
Agent Skills 0% 0% 0
OAuth scopes 21% 9% +12
Security 100% 88% +12
Arazzo workflows 0% 2% -2
Governance rules 14% 13% +1

mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.

Top by Kin Score
  1. 1 Outbrain 74.6
  2. 2 AppsFlyer 66.9
  3. 3 MediaMath 63.3
  4. 4 Sourcepoint 57.1
  5. 5 The Trade Desk 56.9
  6. 6 Magnite 53.1
  7. 7 Sovrn 49.3
  8. 8 Choozle 45.1
  9. 9 GroundTruth 41.2
  10. 10 MadHive 40.4
Top by Agent Readiness
  1. 1 AppsFlyer 49.7
  2. 2 MediaMath 49.3
  3. 3 MadHive 44.1
  4. 4 The Trade Desk 43
  5. 5 OpenX 40.5
  6. 6 Sovrn 37.6
  7. 7 LoopMe 34
  8. 8 Outbrain 33.6
  9. 9 Sourcepoint 32.9
  10. 10 GroundTruth 31.6
All 28 members of this roster resolve to a scored provider in the catalog.Generated from the catalog build of 25 August 2026, across 26891 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.

Work with this as data

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MCP server

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Tools for tags

7 MCP tools reach this
  • find_tagsBrowse and filter every tag in the catalog.
  • get_cohortThis tag as a scored cohort — every provider carrying it, with scores.
  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
  • cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools →

Call it yourself

curl for this page
This tag 
curl "https://apis.io/api/v1/tags/ctv"
All tags 
curl "https://apis.io/api/v1/tags?limit=25"
As a scored cohort 
curl "https://apis.io/api/v1/cohorts/tag/ctv"
The distribution (Pro) 
curl "https://apis.io/api/v1/cohorts/tag/ctv/stats" \
  -H "X-API-Key: $APIS_IO_KEY"

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