niche · 0.0 market domain

CTV

Score 17.4 / 100 24 providers +1 via APIs 3 APIs Search apis.io →

Providers using this tag (24)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Exemplar 1 Complete, well-documented, and agent-ready
OutbrainAdvertisingNative AdvertisingOpen Web6 APIs69.8
Strong 1 Solid coverage with minor gaps
SourcepointPrivacyConsent ManagementConsent Management PlatformCMP14 APIs55.8
Developing 4 Usable, with meaningful gaps to close
The Trade DeskAdvertisingProgrammatic AdvertisingDSPAdTech2 APIs51.7MagniteAdvertisingProgrammatic AdvertisingSell-Side PlatformSupply Side Platform4 APIs49.7ChoozleDigital AdvertisingProgrammatic AdvertisingDSPAdvertising Reporting3 APIs43.7QuantcastAdvertisingAdTechProgrammatic AdvertisingDSP3 APIs41.1
Thin 11 Limited public surface area
GroundTruthCompanyMarTechAdvertisingLocation Intelligence4 APIs39.1InthegameCompanyStreamingOTT1 API36.5LoopMeCompanyAdvertisingAdTechMobile Advertising2 APIs36.4MadHiveCompanyAdvertisingAdTechConnected TV2 APIs34.5OpenXAdvertisingProgrammatic AdvertisingAd ExchangeSupply Side Platform5 APIs34.4TEGNABroadcastingMediaTelevisionDigital Advertising4 APIs30.9SharethroughNative AdvertisingProgrammatic AdvertisingSupply Side PlatformDSP2 APIs30.3AmagiCompanyMediaBroadcastStreaming2 APIs29.8SilveredgeCompanyAdvertisingAdTechContextual Intelligence1 API27.5Tremor VideoCompanyMarTechAdvertisingAdTech5 APIs27.5Integral Ad ScienceAdvertisingAd VerificationAd MeasurementBrand Safety1 API26.9
Emerging 6 Early or largely undocumented
PubMaticAdvertisingAdTechProgrammatic AdvertisingSupply Side Platform1 API25.8TvscientificCompanyAdvertisingConnected TV1 API22.1Peer39CompanyContextual AdvertisingAdTechBrand Safety1 API21.2TVbeatCompanyAdvertisingAdTechTelevision17.6Spot RunnerCompanyAdvertisingAdTechConnected TV13.6UpwaveCompanyEnterprise SaasAdvertisingBrand Analytics13.0
Minimal 1 Almost no public developer surface
TelariaCompanyAdvertisingAdTechVideo Advertising5.0

APIs with this tag (3)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Thin 1 Limited public surface area
Premion Advertising Platform API (gated)A live but undocumented and token-gated API behind Premion's OTT/CTV advertising platform. Probed 2026-08-1...30.9
Emerging 2 Early or largely undocumented
TelevisaUnivision Advertising PlatformTelevisaUnivision's advertising technology platform enables brands and agencies to reach U.S. Spanish-speak...18.4ViX Streaming PlatformViX is the world's largest Spanish-language streaming service offering over 65,000 hours of content across ...18.4

Companies reaching this through an API (1)

These companies publish an API, specification or operation carrying “CTV” but do not classify their business under it. Listed unranked and kept out of the count above, because one tagged operation is not a statement about what a company does.

TelevisaUnivision (Univision Communications)

Score breakdown

Frequency
39.2
log-scaled weighted occurrences
Breadth
0.7
spread across providers
Quality lift
37.0
mean composite of providers using it
Cohesion
0.0
strength of nearest seed neighbor

Related tags

Video Advertising 9 co-occurrences Connected TV 10 co-occurrences Header Bidding 6 co-occurrences Prebid 5 co-occurrences Supply Side Platform 6 co-occurrences Programmatic Advertising 10 co-occurrences OpenRTB 5 co-occurrences DSP 7 co-occurrences

Where this tag comes from

Provider tag24
Api tag3

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Tools for tags

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  • find_tagsBrowse and filter every tag in the catalog.
  • get_cohortThis tag as a scored cohort — every provider carrying it, with scores.
  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
  • cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools →

Call it yourself

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This tag 
curl "https://apis.io/api/v1/tags/ctv"
All tags 
curl "https://apis.io/api/v1/tags?limit=25"
As a scored cohort 
curl "https://apis.io/api/v1/cohorts/tag/ctv"
The distribution (Pro) 
curl "https://apis.io/api/v1/cohorts/tag/ctv/stats" \
  -H "X-API-Key: $APIS_IO_KEY"

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