The Trade Desk

The Trade Desk is an independent, omnichannel demand-side platform (DSP) for programmatic advertising, headquartered in Ventura, California. Its cloud-based platform — Kokai (the current flagship, succeeding Solimar) — lets agencies, brands, and trading desks buy and optimize digital ad inventory across connected TV (CTV), audio, mobile, video, native, display, and digital out-of-home. The Trade Desk positions itself as the buy-side counterweight to the walled gardens by championing the open internet through OpenPath (direct publisher integrations that bypass SSPs) and Unified ID 2.0 (UID2), an open-source, deterministic identity framework governed by the IAB Tech Lab. The company also stewards EUID (UID2's European equivalent), the Galileo first-party data activation framework, and Koa — its in-platform AI used for forecasting, bidding optimization, and audience modeling. Programmatic developers integrate via the TTD Workflows API (REST + GraphQL for campaign, ad group, and creative management), the Data API (advertiser/third-party data ingestion, offline conversions, deletion/opt-out), the Real-Time Conversion Events API (RTCE), and the OpenSincera data-quality APIs (acquired May 2024). Official SDKs are published in Python, Go, and Java and are Speakeasy-generated from OpenAPI specs. Most documentation lives behind the Partner Portal (partner.thetradedesk.com) but a public docs surface is exposed at open.thetradedesk.com. The Trade Desk is publicly traded (NASDAQ: TTD).

6 APIs 0 Features

AdvertisingProgrammatic AdvertisingDemand-Side PlatformDSPAdTechConnected TVCTVIdentityUnified ID 2.0UID2OpenPathKokaiKoa AIGalileoSinceraOpen InternetReal-Time BiddingOpen Measurement

APIs

The Trade Desk Data API

Ingest first-party advertiser audience data, third-party provider audience data, and offline conversions (CAPI-style), and submit data-subject deletion / opt-out requests across...

The Trade Desk Workflows API

The Workflows API exposes the high-level campaign, ad group, creative, and bulk-job operations that previously required navigating the legacy Platform API. It blends REST and Gr...

The Trade Desk Platform API

The original REST Platform API covering advertisers, campaigns, ad groups, creatives, targeting data, reporting, and audience operations. Documentation is gated behind the TTD P...

The Trade Desk Real-Time Conversion Events API

Server-side and client-side conversion event ingestion (Apache 2.0 Google Tag Manager templates) for capturing high-fidelity attribution signals in a cookie-deprecated environme...

Unified ID 2.0 (UID2)

Unified ID 2.0 is an open-source, deterministic identity framework seeded by The Trade Desk and now governed by the IAB Tech Lab. UID2 resolves hashed email addresses and phone ...

OpenSincera API

OpenSincera (from the May 2024 Sincera acquisition) provides programmatic supply-side transparency data — ad slot quality, page attributes, viewability metadata, supply-path met...

Collections

TTD Data API

OPEN

GraphQL

The Trade Desk GraphQL API

The Workflows API exposes the high-level campaign, ad group, creative, and bulk-job operations that previously required navigating the legacy Platform API. It blends REST and Gr...

GRAPHQL

Resources

Documentation

Documentation

GettingStarted

GitHubOrganization

GitHubOrganization

GitHubOrganization

GitHubOrganization

CodeExamples

InvestorRelations

InvestorRelations

TermsOfService

PrivacyPolicy

Sources

opencollection: 1.0.0
info:
  name: TTD Data API
  version: v0.1
items:
- info:
    name: Advertiser
    type: folder
  items:
  - info:
      name: Upload first-party data for the specified ID for use in audience targeting.
      type: http
    http:
      method: POST
      url: '{{baseUrl}}/data/advertiser'
      headers:
      - name: TTD-Auth
        value: ''
      body:
        type: json
        data: '{}'
    docs: Upload first-party data for the specified ID for use in audience targeting.
- info:
    name: ThirdParty
    type: folder
  items:
  - info:
      name: Upload third-party data for the specified data provider for use in audience targeting.
      type: http
    http:
      method: POST
      url: '{{baseUrl}}/data/thirdparty'
      headers:
      - name: TTD-Auth
        value: ''
      body:
        type: json
        data: '{}'
    docs: Upload third-party data for the specified data provider for use in audience targeting.
- info:
    name: OfflineConversion
    type: folder
  items:
  - info:
      name: Upload offline conversion data for the specified data provider.
      type: http
    http:
      method: POST
      url: '{{baseUrl}}/providerapi/offlineconversion'
      headers:
      - name: TTD-Auth
        value: ''
      body:
        type: json
        data: '{}'
    docs: Upload offline conversion data for the specified data provider.
- info:
    name: DeletionOptOut
    type: folder
  items:
  - info:
      name: Delete IDs shared with The Trade Desk for the specified advertiser ID.
      type: http
    http:
      method: POST
      url: '{{baseUrl}}/data/deletion-optout/advertiser'
      headers:
      - name: TTD-Auth
        value: ''
      body:
        type: json
        data: '{}'
    docs: Delete IDs shared with The Trade Desk for the specified advertiser ID.
  - info:
      name: Delete IDs shared with The Trade Desk via a product catalog for the specified merchant ID.
      type: http
    http:
      method: POST
      url: '{{baseUrl}}/data/deletion-optout/merchant'
      headers:
      - name: TTD-Auth
        value: ''
      body:
        type: json
        data: '{}'
    docs: Delete IDs shared with The Trade Desk via a product catalog for the specified merchant ID.
  - info:
      name: Delete IDs shared with The Trade Desk for the specified data provider ID.
      type: http
    http:
      method: POST
      url: '{{baseUrl}}/data/deletion-optout/thirdparty'
      headers:
      - name: TTD-Auth
        value: ''
      body:
        type: json
        data: '{}'
    docs: Delete IDs shared with The Trade Desk for the specified data provider ID.
bundled: true