The Trade Desk

The Trade Desk Real-Time Conversion Events API

Server-side and client-side conversion event ingestion (Apache 2.0 Google Tag Manager templates) for capturing high-fidelity attribution signals in a cookie-deprecated environment. Pairs with UID2 for identity resolution.

GitHub

SDKs

📦
SDK
https://github.com/TheTradeDesk/conversion-events-sdk-for-googletagmanager
📦
SDK
https://github.com/TheTradeDesk/conversion-events-server-side-googletagmanager

API entry from apis.yml

apis.yml Raw ↑ 
aid: trade-desk:trade-desk-realtime-conversion-events-api
name: The Trade Desk Real-Time Conversion Events API
tags:
- Advertising
- Conversions
- Measurement
- Server-Side
humanURL: https://partner.thetradedesk.com/v3/portal/api/doc/ApiOverview
properties:
- url: https://github.com/TheTradeDesk/conversion-events-sdk-for-googletagmanager
  type: SDK
  name: GTM Client-Side Template
- url: https://github.com/TheTradeDesk/conversion-events-server-side-googletagmanager
  type: SDK
  name: GTM Server-Side Template
description: Server-side and client-side conversion event ingestion (Apache 2.0 Google Tag Manager templates)
  for capturing high-fidelity attribution signals in a cookie-deprecated environment. Pairs with UID2
  for identity resolution.