Advertising
Providers using this tag (423)
Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.
Exemplar 12 Complete, well-documented, and agent-ready
Strong 36 Solid coverage with minor gaps
Developing 67 Usable, with meaningful gaps to close
Thin 72 Limited public surface area
Emerging 101 Early or largely undocumented
Minimal 128 Almost no public developer surface
Unrated 7 Not yet scored
APIs with this tag (116)
Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →
Exemplar 5 Complete, well-documented, and agent-ready
Strong 15 Solid coverage with minor gaps
Developing 35 Usable, with meaningful gaps to close
Thin 38 Limited public surface area
Emerging 18 Early or largely undocumented
Minimal 5 Almost no public developer surface
Companies reaching this through an API (15)
These companies publish an API, specification or operation carrying “Advertising” but do not classify their business under it. Listed unranked and kept out of the count above, because one tagged operation is not a statement about what a company does.
Score breakdown
Where this tag sits
423 providers carry this tag directly, and 469 counting the 6 narrower tags below and the 11 beneath them — 46 more to reach.
Related tags
Where this tag comes from
Markets provisional
Kin Score markets whose measured providers carry this tag. Share is the fraction of the market's measured providers that carry it — it describes the market, not this tag.
| Market | Share of the market's providers |
|---|---|
| TAG-Certified Ad Fraud and Brand Safety | 74% |
| Adtech and Privacy | 60% |
| Broadcast Television (ATSC 3.0 / NEXTGEN TV, HbbTV, DVB) | 26% |
| Podcasting 2.0 (open podcast namespace, measurement, hosting) | 24% |
Cohort brief
Auto-generatedThe 362 providers in the APIs.io catalog tagged Advertising, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.
| Facet | This cohort | Catalog | Difference | Scored |
|---|---|---|---|---|
| Access Clarity | 34.9 | 23.9 | +11 | 362 |
| Developer Ergonomics | 31.7 | 23.2 | +8.5 | 362 |
| Operational Transparency | 21.2 | 13 | +8.2 | 362 |
| Discoverability | 63.8 | 57.9 | +5.9 | 362 |
| Contract Governance | 9.6 | 6.5 | +3.1 | 362 |
| Contract Quality | 18.1 | 17.2 | +0.9 | 362 |
A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.
| Artifact | This cohort | Catalog | Difference |
|---|---|---|---|
| MCP server (any) | 25% | 13% | +12 |
| MCP server (first-party) | 25% | 12% | +13 |
| Agent Skills | 0% | 0% | 0 |
| OAuth scopes | 24% | 11% | +13 |
| Security | 98% | 98% | 0 |
| Arazzo workflows | 2% | 2% | 0 |
| Governance rules | 9% | 16% | -7 |
mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.
- 1 Plainrouter 66.7
- 2 Kann KI das? Sponsoring Agent 66.7
- 3 Scope3 64.3
- 4 Hightouch 63.3
- 5 beehiiv 59.5
- 6 Demandbase 59.4
- 7 TikTok Marketing API 57.9
- 8 Cogny 57.8
- 9 Northbeam 57.7
- 10 Flint 56.3
Coverage caveat. 324 of 362 scored members had under half their catalog-attributable points satisfied at all (catalog_earned / catalog_max < 0.5). They are INCLUDED in the mean above. A large share here means the cohort mean is partly a measurement of how far our enrichment reached, not only of how these providers publish.Generated from the catalog build of 24 October 2026, across 31984 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.
Work with this as data
Every tag here is available over the APIs.io API and to AI agents over MCP.