Advertising
Advertisingadvertising
Providers using this tag (399)
Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.
Exemplar 10 Complete, well-documented, and agent-ready
Strong 31 Solid coverage with minor gaps
Developing 72 Usable, with meaningful gaps to close
Thin 68 Limited public surface area
Emerging 99 Early or largely undocumented
Minimal 87 Almost no public developer surface
Unrated 32 Not yet scored
APIs with this tag (117)
Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →
Exemplar 2 Complete, well-documented, and agent-ready
Strong 18 Solid coverage with minor gaps
Developing 34 Usable, with meaningful gaps to close
Thin 38 Limited public surface area
Emerging 23 Early or largely undocumented
Minimal 2 Almost no public developer surface
Companies reaching this through an API (16)
These companies publish an API, specification or operation carrying “Advertising” but do not classify their business under it. Listed unranked and kept out of the count above, because one tagged operation is not a statement about what a company does.
Score breakdown
Related tags
Where this tag comes from
Cohort brief
Auto-generatedThe 340 providers in the APIs.io catalog tagged Advertising, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.
| Facet | This cohort | Catalog | Difference | Scored |
|---|---|---|---|---|
| Developer Ergonomics | 33.5 | 23.4 | +10.1 | 340 |
| Access Clarity | 36.6 | 26.5 | +10.1 | 340 |
| Operational Transparency | 21.8 | 14 | +7.8 | 340 |
| Discoverability | 66.9 | 61.2 | +5.7 | 340 |
| Contract Governance | 9.8 | 6.4 | +3.4 | 340 |
| Contract Quality | 21.4 | 19.8 | +1.6 | 340 |
A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.
| Artifact | This cohort | Catalog | Difference |
|---|---|---|---|
| MCP server (any) | 22% | 10% | +12 |
| MCP server (first-party) | 25% | 13% | +12 |
| Agent Skills | 0% | 0% | 0 |
| OAuth scopes | 23% | 11% | +12 |
| Security | 92% | 97% | -5 |
| Arazzo workflows | 2% | 2% | 0 |
| Governance rules | 8% | 14% | -6 |
mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.
- 1 Scope3 65.8
- 2 FLORA 62.4
- 3 beehiiv 61.2
- 4 Hightouch 61.2
- 5 Demandbase 60.6
- 6 Permutive 58.1
- 7 Cogny 57.1
- 8 MOLOCO 57
- 9 TikTok Marketing API 56.9
- 10 Northbeam 55.2
Work with this as data
Every tag here is available over the APIs.io API and to AI agents over MCP.