Advertising
Advertisingadvertising
Providers using this tag (393)
Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.
Exemplar 14 Complete, well-documented, and agent-ready
Strong 38 Solid coverage with minor gaps
Developing 70 Usable, with meaningful gaps to close
Thin 62 Limited public surface area
Emerging 91 Early or largely undocumented
Minimal 118 Almost no public developer surface
APIs with this tag (152)
Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →
Exemplar 8 Complete, well-documented, and agent-ready
Strong 31 Solid coverage with minor gaps
Developing 42 Usable, with meaningful gaps to close
Thin 42 Limited public surface area
Emerging 24 Early or largely undocumented
Minimal 5 Almost no public developer surface
Score breakdown
Related tags
Where this tag comes from
Cohort brief
Auto-generatedThe 393 providers in the APIs.io catalog tagged Advertising, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.
| Facet | This cohort | Catalog | Difference | Scored |
|---|---|---|---|---|
| Developer Ergonomics | 28.7 | 17.9 | +10.8 | 393 |
| Access Clarity | 31.6 | 22.3 | +9.3 | 393 |
| Operational Transparency | 19.4 | 11.3 | +8.1 | 393 |
| Discoverability | 67.1 | 60.4 | +6.7 | 393 |
| Contract Governance | 11.7 | 6.4 | +5.3 | 393 |
| Contract Quality | 21 | 17.5 | +3.5 | 393 |
A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.
| Artifact | This cohort | Catalog | Difference |
|---|---|---|---|
| MCP server (any) | 32% | 16% | +16 |
| MCP server (first-party) | 21% | 7% | +14 |
| Agent Skills | 0% | 0% | 0 |
| OAuth scopes | 24% | 9% | +15 |
| Security | 87% | 88% | -1 |
| Arazzo workflows | 3% | 2% | +1 |
| Governance rules | 9% | 13% | -4 |
mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.
- 1 ZoomInfo 80.8
- 2 Didomi 77.1
- 3 Outbrain 74.6
- 4 beehiiv 73.3
- 5 Awin 72.6
- 6 Cogny 70.7
- 7 Hightouch 70.6
- 8 Google Ads 70.5
- 9 Taboola 70.3
- 10 Facebook Business Manager 68.6
- 1 Scope3 66.6
- 2 FLORA 62.4
- 3 Hightouch 61.2
- 4 Permutive 58.1
- 5 MOLOCO 57
- 6 Cogny 55.4
- 7 Demandbase 55.4
- 8 Gamesight 54.7
- 9 VidMob 54.1
- 10 Triple Whale 54
Work with this as data
Every tag here is available over the APIs.io API and to AI agents over MCP.
MCP server
One button, every client — Claude, Cursor, VS Code and the rest.
https://apis.io/mcp
Tools for tags
7 MCP tools reach this
find_tagsBrowse and filter every tag in the catalog.get_cohortThis tag as a scored cohort — every provider carrying it, with scores.cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.resolveTurn a domain, URL or GitHub org into the provider it belongs to.find_cohortsEvery scored population of providers in the catalog.
Call it yourself
curl for this page
curl "https://apis.io/api/v1/tags/advertising"
curl "https://apis.io/api/v1/tags?limit=25"
curl "https://apis.io/api/v1/cohorts/tag/advertising"
curl "https://apis.io/api/v1/cohorts/tag/advertising/stats" \
-H "X-API-Key: $APIS_IO_KEY"
Discovery needs no key. Ratings and market analysis are Pro.