Funnel (funnel.io) is a marketing intelligence and marketing data hub that helps agencies and brands become more data-driven. It connects to hundreds of advertising, analytics, CRM, and social data platforms, then automatically collects, normalizes, and transforms that marketing data into a single, business-ready model. Funnel exports the harmonized data to cloud data warehouses (BigQuery, Snowflake), Google Cloud Storage, BI and visualization tools, and back to ad platforms, and layers on advanced marketing measurement (Marketing Mix Modeling and Multi-Touch Attribution) plus dashboards and reporting. Programmatic configuration is exposed through the Funnel Control Plane API, consumed via an official Terraform provider and an OAuth 2.0 client-credentials (Auth0) system-user flow, with regional US and EU data residency. Funnel also ships a first-party hosted MCP server (Funnel MCP) that exposes six read-only tools over OAuth to Claude, ChatGPT, Cursor and other MCP clients, plus a documented inbound file-import webhook API. Funnel publishes no OpenAPI or AsyncAPI for any of the three surfaces.
Funnel is listed with 3 APIs on the APIs.io network. Tagged areas include Company, Marketing, Marketing Intelligence, Marketing Data, and Analytics.
The Funnel catalog on APIs.io includes 1 event-driven AsyncAPI specification.
Funnel’s developer surface includes documentation, API reference, engineering blog, support, pricing, signup flow, authentication, and 28 more developer resources.
Regulatory Posture applies to this provider. Its tags matched the
Horizontal (data, software, accessibility, platform) regime, so
Regulatory Posture carries 15 points of the composite.
If this regime is wrong for your business, say so on your
provider repo — the
applicability map is public and we will correct it.
Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for
this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero:
never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and
several others — scorable at all.
The six quality facets above are damped to 85 points between them,
because the conditional facet above carries the other
15. That is why each facet's contribution is shown against a damped
maximum: raising a quality facet moves the composite by 85% of its nominal
weight, not 100%. The full arithmetic is at apis.io/rating/.
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Agent readiness — checks not met, largest first (exact, from this profile):
Idempotency+9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
A2A Agent Card+8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0
Request/Response Examples+7 pts — share of operations carrying request/response examples; else an Examples / Code Samples link
Documented Reversibility+6 pts — a reversal operation in the contract, graded up when a window is documented too
Agentic Commerce Well-Known Document+5 pts — a parsing /.well-known/ucp.json or acp.json declaring a version and at least one service — `self` when its endpoints are on the provider's own domain, `platform` when they are on a vendor's
3 more unmet checks in the Agent Readiness table above.
Kin Score — facets with the most composite points still available (weight × headroom):
The Kin Score Market layer reads a provider inside its market:
its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted:
not part of the Kin Score or agent readiness.
Registered MCP server and declares compatibility are report only — not weighted.
Undeclared means we found nothing we can read, so there is no number: we never infer integrations.
The Funnel Control Plane API provides configuration-management operations for a Funnel subscription — workspaces, data sources, custom dimensions and metrics, and data exports t...
Funnel MCP is Funnel's first-party hosted, remote Model Context Protocol server. It exposes a Funnel workspace's harmonized cross-channel marketing data, semantic field definiti...
The Funnel File Import Webhook API is a documented inbound HTTP endpoint that lets a customer hand Funnel links to data files for ingestion into a File Import data source. A per...
Funnel's first-party hosted, remote MCP server. It exposes a Funnel workspace's harmonized cross-channel marketing data, field/semantic definitions and workspace context to any ...
aid: funnel
name: Funnel
description: Funnel (funnel.io) is a marketing intelligence and marketing data hub that helps agencies and brands become more
data-driven. It connects to hundreds of advertising, analytics, CRM, and social data platforms, then automatically collects,
normalizes, and transforms that marketing data into a single, business-ready model. Funnel exports the harmonized data to
cloud data warehouses (BigQuery, Snowflake), Google Cloud Storage, BI and visualization tools, and back to ad platforms,
and layers on advanced marketing measurement (Marketing Mix Modeling and Multi-Touch Attribution) plus dashboards and reporting.
Programmatic configuration is exposed through the Funnel Control Plane API, consumed via an official Terraform provider
and an OAuth 2.0 client-credentials (Auth0) system-user flow, with regional US and EU data residency. Funnel also ships
a first-party hosted MCP server (Funnel MCP) that exposes six read-only tools over OAuth to Claude, ChatGPT, Cursor and
other MCP clients, plus a documented inbound file-import webhook API. Funnel publishes no OpenAPI or AsyncAPI for any of
the three surfaces.
url: https://raw.githubusercontent.com/api-evangelist/funnel/refs/heads/main/apis.yml
deliveryModel:
model: saas
open_source: false
commercial: true
callable_host: false
label: Hosted service · you call their endpoint
confidence: medium
source:
- pricing
generated: '2026-08-28'
method: derived
accessModel:
pricing: paid
onboarding: sales-gate
trial: false
try_now: false
public: false
label: Demo/sales required
confidence: high
source:
- authentication
- https://funnel.io/pricing
generated: '2026-08-12'
method: searched
note: Every published tier (Starter from $300/mo, Business from $600/mo, Enterprise custom, all billed annually) routes
to "Book a demo" or "Talk to sales". There is no free tier, no trial and no self-serve checkout, so API credentials cannot
be obtained without a sales conversation. See plans/funnel-plans-pricing.yml.
image: https://funnel.io/hubfs/Blog%20images.006.jpeg
x-type: company
x-source: vc-portfolio
x-backed-by:
- balderton-capital
- trinity-ventures
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-10-06'
tags:
- Company
- Marketing
- Marketing Intelligence
- Marketing Data
- Analytics
- Advertising
- Data Integration
- ETL
- Data Warehouse
- Attribution
- Reporting
- Business Intelligence
- MCP
- AI Agents
- Marketing Mix Modeling
apis:
- name: Funnel Control Plane API
description: The Funnel Control Plane API provides configuration-management operations for a Funnel subscription — workspaces,
data sources, custom dimensions and metrics, and data exports to BigQuery, Snowflake, Google Cloud Storage, and measurement
destinations. It authenticates with OAuth 2.0 client-credentials (system user) via Auth0 and is offered on regional US
and EU hosts. It is the API consumed by Funnel's official Terraform provider.
humanURL: https://registry.terraform.io/providers/funnel-io/funnel/latest/docs
baseURL: https://controlplane.setup.us.funnel.io/v1
tags:
- Marketing Data
- Data Export
- Configuration
properties:
- type: Authentication
url: authentication/funnel-authentication.yml
- type: Conventions
url: conventions/funnel-conventions.yml
- type: DataModel
url: data-model/funnel-data-model.yml
- type: ErrorCatalog
url: errors/funnel-problem-types.yml
- type: RateLimits
url: rate-limits/funnel-rate-limits.yml
- type: AgentSkill
url: skills/funnel-provision-control-plane.md
- name: Funnel MCP
description: Funnel MCP is Funnel's first-party hosted, remote Model Context Protocol server. It exposes a Funnel workspace's
harmonized cross-channel marketing data, semantic field definitions and workspace context to any MCP-compatible client
(Claude, ChatGPT, Cursor, Copilot, Lovable, Perplexity, Notion) over streamable HTTP JSON-RPC. It publishes six read-only
tools — list_workspaces, load_workspace, search_fields, get_dimension_values, prepare_data and query_data — and cannot
create or change data sources, fields, dashboards, exports or any other Funnel configuration. Authentication is OAuth
2.0 authorization-code against Funnel's Auth0 tenant at login.funnel.io, with RFC 7591 dynamic client registration and
RFC 9728 protected-resource metadata served anonymously. Regional servers exist for global and EU data residency, and
the surface is available on all plans without consuming flexpoints.
humanURL: https://funnel.io/funnel-mcp
baseURL: https://mcp.ai.funnel.io/mcp
tags:
- MCP
- AI Agents
- Marketing Data
- Analytics
properties:
- type: MCPServer
url: mcp/funnel-mcp.yml
- type: OAuthScopes
url: scopes/funnel-scopes.yml
- type: Authentication
url: authentication/funnel-authentication.yml
- type: AgentSkill
url: skills/funnel-query-marketing-data.md
- type: Quickstart
url: https://help.funnel.io/en/articles/15014203-quick-start-guide-using-funnel-mcp
- name: Funnel File Import Webhook API
description: The Funnel File Import Webhook API is a documented inbound HTTP endpoint that lets a customer hand Funnel links
to data files for ingestion into a File Import data source. A per-source webhook URL and secret token are generated in
the Funnel app; the consumer POSTs a JSON string or array of HTTPS links (publicly accessible or pre-signed) with the
token in the x-funnel-fileimport-token header. Funnel then fetches and imports each file. CSV, TSV, XLSX and ZIP are supported,
up to 1 GB per file, and published status codes cover 200, 400, 401 and 500. Funnel documents the older object-shaped
request body as deprecated.
humanURL: https://help.funnel.io/en/articles/8439795-file-import-webhook-api-documentation
baseURL: https://fileimport-webhook.funnel.io
tags:
- Data Integration
- File Import
- Webhook
tags_raw:
- Data Integration
- File Import
- Webhooks
properties:
- type: Webhooks
url: asyncapi/funnel-webhooks.yml
- type: ErrorCatalog
url: errors/funnel-problem-types.yml
- type: Authentication
url: authentication/funnel-authentication.yml
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
- FN: APIs.json
email: info@apis.io
common:
- url: https://funnel.io/blog/rss.xml
type: BlogRSS
- type: Website
url: https://funnel.io/
- type: Documentation
url: https://help.funnel.io/en/
- type: APIReference
url: https://registry.terraform.io/providers/funnel-io/funnel/latest/docs
- type: Blog
url: https://funnel.io/blog
- type: Support
url: https://help.funnel.io/en/
- type: Pricing
url: https://funnel.io/pricing
- type: SignUp
url: https://app.funnel.io/
- type: TermsOfService
url: https://funnel.io/general-terms-and-conditions
- type: PrivacyPolicy
url: https://funnel.io/privacy
- type: GitHubOrganization
url: https://github.com/funnel-io
- type: StatusPage
url: https://status.funnel.io
- type: Packages
url: packages/funnel-packages.yml
- type: SDKs
url: packages/funnel-packages.yml
- type: Authentication
url: authentication/funnel-authentication.yml
- type: Conventions
url: conventions/funnel-conventions.yml
- type: DataModel
url: data-model/funnel-data-model.yml
- type: Lifecycle
url: lifecycle/funnel-lifecycle.yml
- type: ChangeLog
url: changelog/funnel-changelog.yml
- type: Conformance
url: conformance/funnel-conformance.yml
- type: Compliance
url: https://funnel.io/funnel-information-security-overview
- type: TrustCenter
url: security/funnel-trust-center.yml
- type: DomainSecurity
url: security/funnel-domain-security.yml
- type: LLMsTxt
url: llms/funnel-llms.txt
- type: WellKnown
url: well-known/funnel-well-known.yml
- type: MCPServer
url: mcp/funnel-mcp.yml
- type: OAuthScopes
url: scopes/funnel-scopes.yml
- type: ErrorCatalog
url: errors/funnel-problem-types.yml
- type: RateLimits
url: rate-limits/funnel-rate-limits.yml
- type: Plans
url: plans/funnel-plans-pricing.yml
- type: Webhooks
url: asyncapi/funnel-webhooks.yml
- type: AgentSkill
url: skills/_index.yml
- type: Quickstart
url: https://help.funnel.io/en/articles/15014203-quick-start-guide-using-funnel-mcp
- type: HelpCenter
url: https://help.funnel.io/en/
- type: Login
url: https://app.funnel.io/
x-enrichment:
date: '2026-08-12'
status: enriched
artifacts_added: 13
pass: local-v1
note: Round 2. Discovered Funnel's first-party hosted MCP server (mcp.ai.funnel.io / mcp.eu.ai.funnel.io), its RFC 9728
protected-resource metadata, the Auth0 OIDC discovery document at login.funnel.io, the published file-import webhook API,
real pricing, and the undocumented User-Agent gate on the Control Plane API. No OpenAPI or AsyncAPI exists on any Funnel
host.
Funnel API — frequently asked questions
Does Funnel have an API?
Yes. APIs.io lists 3 APIs from Funnel, including Funnel Control Plane API, Funnel MCP and Funnel File Import Webhook API.
How do I authenticate with the Funnel API?
Funnel documents its authentication (oauth2/openIdConnect/apiKey · 3 schemes). The details are profiled on APIs.io as Funnel Authentication.
How much does the Funnel API cost?
APIs.io lists 6 pricing plans for Funnel, with each plan's price, limits and inclusions under Pricing Plans on this page.
Does Funnel have an MCP server?
Yes. APIs.io lists 1 MCP server for Funnel: Funnel's first-party hosted, remote MCP server. It exposes a Funnel workspace's harmonized cross-channel marketing data, field/semantic definitions and workspace context to any MCP-compatible client (
Is the Funnel API ready for AI agents?
Funnel has a Kin Score of 59.7 out of 100 (strong) and an Agent Readiness score of 43.6 (agent-ready), scored by API Evangelist on 2026-10-31.
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