Funnel

aid: funnel
name: Funnel
description: Funnel (funnel.io) is a marketing intelligence and marketing data hub that helps agencies and brands become more
  data-driven. It connects to hundreds of advertising, analytics, CRM, and social data platforms, then automatically collects,
  normalizes, and transforms that marketing data into a single, business-ready model. Funnel exports the harmonized data to
  cloud data warehouses (BigQuery, Snowflake), Google Cloud Storage, BI and visualization tools, and back to ad platforms,
  and layers on advanced marketing measurement (Marketing Mix Modeling and Multi-Touch Attribution) plus dashboards and reporting.
  Programmatic configuration is exposed through the Funnel Control Plane API, consumed via an official Terraform provider
  and an OAuth 2.0 client-credentials (Auth0) system-user flow, with regional US and EU data residency. Funnel also ships
  a first-party hosted MCP server (Funnel MCP) that exposes six read-only tools over OAuth to Claude, ChatGPT, Cursor and
  other MCP clients, plus a documented inbound file-import webhook API. Funnel publishes no OpenAPI or AsyncAPI for any of
  the three surfaces.
url: https://raw.githubusercontent.com/api-evangelist/funnel/refs/heads/main/apis.yml
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: medium
  source:
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: paid
  onboarding: sales-gate
  trial: false
  try_now: false
  public: false
  label: Demo/sales required
  confidence: high
  source:
  - authentication
  - https://funnel.io/pricing
  generated: '2026-08-12'
  method: searched
  note: Every published tier (Starter from $300/mo, Business from $600/mo, Enterprise custom, all billed annually) routes
    to "Book a demo" or "Talk to sales". There is no free tier, no trial and no self-serve checkout, so API credentials cannot
    be obtained without a sales conversation. See plans/funnel-plans-pricing.yml.
image: https://funnel.io/hubfs/Blog%20images.006.jpeg
x-type: company
x-source: vc-portfolio
x-backed-by:
- balderton-capital
- trinity-ventures
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-12'
tags:
- Company
- Marketing
- Marketing Intelligence
- Marketing Data
- Analytics
- Advertising
- Data Integration
- ETL
- Data Warehouse
- Attribution
- Reporting
- Business Intelligence
- MCP
- AI Agents
- Marketing Mix Modeling
apis:
- name: Funnel Control Plane API
  description: The Funnel Control Plane API provides configuration-management operations for a Funnel subscription — workspaces,
    data sources, custom dimensions and metrics, and data exports to BigQuery, Snowflake, Google Cloud Storage, and measurement
    destinations. It authenticates with OAuth 2.0 client-credentials (system user) via Auth0 and is offered on regional US
    and EU hosts. It is the API consumed by Funnel's official Terraform provider.
  humanURL: https://registry.terraform.io/providers/funnel-io/funnel/latest/docs
  baseURL: https://controlplane.setup.us.funnel.io/v1
  tags:
  - Marketing Data
  - Data Export
  - Configuration
  properties:
  - type: Authentication
    url: authentication/funnel-authentication.yml
  - type: Conventions
    url: conventions/funnel-conventions.yml
  - type: DataModel
    url: data-model/funnel-data-model.yml
  - type: ErrorCatalog
    url: errors/funnel-problem-types.yml
  - type: RateLimits
    url: rate-limits/funnel-rate-limits.yml
  - type: AgentSkill
    url: skills/funnel-provision-control-plane.md
- name: Funnel MCP
  description: Funnel MCP is Funnel's first-party hosted, remote Model Context Protocol server. It exposes a Funnel workspace's
    harmonized cross-channel marketing data, semantic field definitions and workspace context to any MCP-compatible client
    (Claude, ChatGPT, Cursor, Copilot, Lovable, Perplexity, Notion) over streamable HTTP JSON-RPC. It publishes six read-only
    tools — list_workspaces, load_workspace, search_fields, get_dimension_values, prepare_data and query_data — and cannot
    create or change data sources, fields, dashboards, exports or any other Funnel configuration. Authentication is OAuth
    2.0 authorization-code against Funnel's Auth0 tenant at login.funnel.io, with RFC 7591 dynamic client registration and
    RFC 9728 protected-resource metadata served anonymously. Regional servers exist for global and EU data residency, and
    the surface is available on all plans without consuming flexpoints.
  humanURL: https://funnel.io/funnel-mcp
  baseURL: https://mcp.ai.funnel.io/mcp
  tags:
  - MCP
  - AI Agents
  - Marketing Data
  - Analytics
  properties:
  - type: MCPServer
    url: mcp/funnel-mcp.yml
  - type: OAuthScopes
    url: scopes/funnel-scopes.yml
  - type: Authentication
    url: authentication/funnel-authentication.yml
  - type: AgentSkill
    url: skills/funnel-query-marketing-data.md
  - type: Quickstart
    url: https://help.funnel.io/en/articles/15014203-quick-start-guide-using-funnel-mcp
- name: Funnel File Import Webhook API
  description: The Funnel File Import Webhook API is a documented inbound HTTP endpoint that lets a customer hand Funnel links
    to data files for ingestion into a File Import data source. A per-source webhook URL and secret token are generated in
    the Funnel app; the consumer POSTs a JSON string or array of HTTPS links (publicly accessible or pre-signed) with the
    token in the x-funnel-fileimport-token header. Funnel then fetches and imports each file. CSV, TSV, XLSX and ZIP are supported,
    up to 1 GB per file, and published status codes cover 200, 400, 401 and 500. Funnel documents the older object-shaped
    request body as deprecated.
  humanURL: https://help.funnel.io/en/articles/8439795-file-import-webhook-api-documentation
  baseURL: https://fileimport-webhook.funnel.io
  tags:
  - Data Integration
  - File Import
  - Webhook
  tags_raw:
  - Data Integration
  - File Import
  - Webhooks
  properties:
  - type: Webhooks
    url: asyncapi/funnel-webhooks.yml
  - type: ErrorCatalog
    url: errors/funnel-problem-types.yml
  - type: Authentication
    url: authentication/funnel-authentication.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://funnel.io/
- type: Documentation
  url: https://help.funnel.io/en/
- type: APIReference
  url: https://registry.terraform.io/providers/funnel-io/funnel/latest/docs
- type: Blog
  url: https://funnel.io/blog
- type: Support
  url: https://help.funnel.io/en/
- type: Pricing
  url: https://funnel.io/pricing
- type: SignUp
  url: https://app.funnel.io/
- type: TermsOfService
  url: https://funnel.io/general-terms-and-conditions
- type: PrivacyPolicy
  url: https://funnel.io/privacy
- type: GitHubOrganization
  url: https://github.com/funnel-io
- type: StatusPage
  url: https://status.funnel.io
- type: Packages
  url: packages/funnel-packages.yml
- type: SDKs
  url: packages/funnel-packages.yml
- type: Authentication
  url: authentication/funnel-authentication.yml
- type: Conventions
  url: conventions/funnel-conventions.yml
- type: DataModel
  url: data-model/funnel-data-model.yml
- type: Lifecycle
  url: lifecycle/funnel-lifecycle.yml
- type: ChangeLog
  url: changelog/funnel-changelog.yml
- type: Conformance
  url: conformance/funnel-conformance.yml
- type: Compliance
  url: https://funnel.io/funnel-information-security-overview
- type: TrustCenter
  url: security/funnel-trust-center.yml
- type: DomainSecurity
  url: security/funnel-domain-security.yml
- type: LLMsTxt
  url: llms/funnel-llms.txt
- type: WellKnown
  url: well-known/funnel-well-known.yml
- type: MCPServer
  url: mcp/funnel-mcp.yml
- type: OAuthScopes
  url: scopes/funnel-scopes.yml
- type: ErrorCatalog
  url: errors/funnel-problem-types.yml
- type: RateLimits
  url: rate-limits/funnel-rate-limits.yml
- type: Plans
  url: plans/funnel-plans-pricing.yml
- type: Webhooks
  url: asyncapi/funnel-webhooks.yml
- type: AgentSkill
  url: skills/_index.yml
- type: Quickstart
  url: https://help.funnel.io/en/articles/15014203-quick-start-guide-using-funnel-mcp
- type: HelpCenter
  url: https://help.funnel.io/en/
- type: Login
  url: https://app.funnel.io/
x-enrichment:
  date: '2026-08-12'
  status: enriched
  artifacts_added: 13
  pass: local-v1
  note: Round 2. Discovered Funnel's first-party hosted MCP server (mcp.ai.funnel.io / mcp.eu.ai.funnel.io), its RFC 9728
    protected-resource metadata, the Auth0 OIDC discovery document at login.funnel.io, the published file-import webhook API,
    real pricing, and the undocumented User-Agent gate on the Control Plane API. No OpenAPI or AsyncAPI exists on any Funnel
    host.