Funnel

aid: funnel
name: Funnel
description: Funnel (funnel.io) is a marketing intelligence and marketing data hub that helps agencies and brands become more
  data-driven. It connects to hundreds of advertising, analytics, CRM, and social data platforms, then automatically collects,
  normalizes, and transforms that marketing data into a single, business-ready model. Funnel exports the harmonized data to
  cloud data warehouses (BigQuery, Snowflake), Google Cloud Storage, BI and visualization tools, and back to ad platforms,
  and layers on advanced marketing measurement (Marketing Mix Modeling and Multi-Touch Attribution) plus dashboards and reporting.
  Programmatic configuration is exposed through the Funnel Control Plane API, consumed via an official Terraform provider
  and an OAuth 2.0 client-credentials (Auth0) system-user flow, with regional US and EU data residency.
url: https://raw.githubusercontent.com/api-evangelist/funnel/refs/heads/main/apis.yml
image: https://funnel.io/hubfs/Blog%20images.006.jpeg
x-type: company
x-source: vc-portfolio
x-backed-by:
- balderton-capital
- trinity-ventures
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Marketing
- Marketing Intelligence
- Marketing Data
- Analytics
- Advertising
- Data Integration
- ETL
- Data Warehouse
- Attribution
- Reporting
- Business Intelligence
apis:
- name: Funnel Control Plane API
  description: The Funnel Control Plane API provides configuration-management operations for a Funnel subscription — workspaces,
    data sources, custom dimensions and metrics, and data exports to BigQuery, Snowflake, Google Cloud Storage, and measurement
    destinations. It authenticates with OAuth 2.0 client-credentials (system user) via Auth0 and is offered on regional US
    and EU hosts. It is the API consumed by Funnel's official Terraform provider.
  humanURL: https://registry.terraform.io/providers/funnel-io/funnel/latest/docs
  baseURL: https://controlplane.setup.us.funnel.io/v1
  tags:
  - Marketing Data
  - Data Export
  - Configuration
  properties:
  - type: Authentication
    url: authentication/funnel-authentication.yml
  - type: Conventions
    url: conventions/funnel-conventions.yml
  - type: DataModel
    url: data-model/funnel-data-model.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://funnel.io/
- type: Documentation
  url: https://help.funnel.io/en/
- type: APIReference
  url: https://registry.terraform.io/providers/funnel-io/funnel/latest/docs
- type: Blog
  url: https://funnel.io/blog
- type: Support
  url: https://help.funnel.io/en/
- type: Pricing
  url: https://funnel.io/pricing
- type: SignUp
  url: https://app.funnel.io/
- type: TermsOfService
  url: https://funnel.io/general-terms-and-conditions
- type: PrivacyPolicy
  url: https://funnel.io/privacy
- type: GitHubOrganization
  url: https://github.com/funnel-io
- type: StatusPage
  url: https://status.funnel.io
- type: Packages
  url: packages/funnel-packages.yml
- type: SDKs
  url: packages/funnel-packages.yml
- type: Authentication
  url: authentication/funnel-authentication.yml
- type: Conventions
  url: conventions/funnel-conventions.yml
- type: DataModel
  url: data-model/funnel-data-model.yml
- type: Lifecycle
  url: lifecycle/funnel-lifecycle.yml
- type: ChangeLog
  url: changelog/funnel-changelog.yml
- type: Conformance
  url: conformance/funnel-conformance.yml
- type: Compliance
  url: https://funnel.io/funnel-information-security-overview
- type: TrustCenter
  url: security/funnel-trust-center.yml
- type: DomainSecurity
  url: security/funnel-domain-security.yml
- type: LLMsTxt
  url: llms/funnel-llms.txt
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence