established · 1.1 market domain

Attribution

Score 26.6 / 100 64 providers +30 via APIs 51 APIs Search apis.io →
Business capabilities this tag reaches
Product Telemetry & Experimentation Management 1 Marketing Management 1

Providers using this tag (64)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Exemplar 7 Complete, well-documented, and agent-ready
Strong 8 Solid coverage with minor gaps
Developing 21 Usable, with meaningful gaps to close
Thin 14 Limited public surface area
Emerging 8 Early or largely undocumented
Minimal 4 Almost no public developer surface
Unrated 2 Not yet scored

APIs with this tag (49)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Exemplar 4 Complete, well-documented, and agent-ready
Strong 11 Solid coverage with minor gaps
Developing 22 Usable, with meaningful gaps to close
NextRoll GraphQL Reporting APIGraphQL API for retrieving all AdRoll and AdRoll ABM reporting data in a single request — organization, adv...52.1NextRoll Server-to-Server (S2S) Event APIServer-side event ingestion API for sending user events and conversions to AdRoll directly from your own se...52.1SmartNews Ads Conversion APIServer-to-server conversion event ingestion for SmartNews Ads. Advertisers POST self-attributed web and app...51.0Allo-Media Hermes Call TrackingFirst-party browser JavaScript that performs dynamic number insertion so an inbound phone call can be attri...50.9Wefunder Attribution APIThe Attribution API from Wefunder — 2 operation(s) for attribution.50.7MNTN Attribution APIAdvertiser attribution windows, estimates, sales cycle, and verified-visit blacklist settings.48.5MNTN Reporting API 3.0Public partner reporting surface at api3.mountain.com. GET /apilist returns the tables and columns availabl...48.5CJ Affiliate Click Events APIServer-to-server JSON REST API through which CJ partners register a consumer click and receive back the fin...47.1CJ Affiliate Publisher Tracking APIServer-to-server JSON REST API through which publishers exchange a standard CJ tracking link for a final de...47.1Remerge Event Tracking APIServer-to-server ingestion API that Remerge clients and measurement partners use to forward data into the R...46.8SegMetrics Import APIThe v1 Import API lets a customer push their own data into a SegMetrics integration — contacts (with UTM at...45.9SegMetrics Reporting APIThe Reporting API returns the metrics SegMetrics generates — saved report data (KPIs, graph series and a ta...45.9SegmentStream MCPHosted Model Context Protocol server exposing SegmentStream's marketing measurement, attribution, budget-op...45.7Voyant.io Attribution APIThe Attribution API from Voyant.io — 5 operation(s) for attribution.44.9Morningstar Investment Analysis APIsDynamic Services investment-analysis endpoints - securities data (US and global ecint), screening, autocomp...44.5Chartbeat Conversion APIRetrieve the top articles that drove a given conversion event for a specified host and date range, with cou...44.4Clear Channel Outdoor RADAR Data SuiteRADAR is CCO's first-party audience-planning, attribution and measurement suite built on aggregated and/or ...44.4Disco Event APIThe server-to-server conversion intake used by advertisers who cannot run the Web SDK. A POST carries an ev...44.1Yahoo Conversion APIServer-to-server conversion-event API (CAPI) for campaign measurement, attribution and optimization, positi...42.9Foursquare Measurement API (MAPI)API for attribution and audience measurement using Foursquare visit panels.42.0FERMAT Pixel v2First-party browser ES module (claire.mjs) a brand embeds to emit commerce telemetry to FERMAT. Exposes a w...41.9Chainalysis Entities APIEnterprise REST API exposing Chainalysis's labelled-entity dataset - look up the entity behind a given addr...41.8
Thin 4 Limited public surface area
Emerging 7 Early or largely undocumented
Minimal 1 Almost no public developer surface

Companies reaching this through an API (30)

These companies publish an API, specification or operation carrying “Attribution” but do not classify their business under it. Listed unranked and kept out of the count above, because one tagged operation is not a statement about what a company does.

AdRoll Allo-Media Bloomberg Financial Solutions BuiltWith Chainalysis Chartbeat Clear Channel Outdoor CMS — Centers for Medicare & Medicaid Services CycleCalcs Disconetwork Elementus Facebook Business Manager Foursquare Lever Lucky Cart Morningstar Northbeam Nutshell Optimizely Partnerize Remerge Rokt ServiceTitan SmartNews Sync API The Trade Desk Valid Voyant.io Wefunder Yahoo

Score breakdown

Frequency
56.6
log-scaled weighted occurrences
Breadth
1.7
spread across providers
Quality lift
51.3
mean composite of providers using it
Cohesion
11.6
strength of nearest seed neighbor

Related tags

Advertising 46 co-occurrences Performance Marketing 9 co-occurrences Conversion 13 co-occurrences Audiences 13 co-occurrences Measurements 11 co-occurrences Affiliate Marketing 9 co-occurrences Marketing 48 co-occurrences Campaigns 19 co-occurrences

Where this tag comes from

Provider tag64
Api tag49
Openapi tag8
Openapi op tag21

Cohort brief

Auto-generated

The 60 providers in the APIs.io catalog tagged Attribution, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.

Providers
60
of 64 in the catalog
Mean Kin Score
43
+20.1 vs catalog 22.9
Mean Agent Readiness
29.3
+17.4 vs catalog 11.9
Spread
3.3–71.4
median 43.8 · σ 16.6
How the 60 split by band
Exemplar 6Strong 9Developing 19Thin 16Emerging 8Minimal 2
Facet averages, against the whole catalog
FacetThis cohortCatalogDifferenceScored
Developer Ergonomics 48.8 23.2 +25.6 60
Access Clarity 51.6 26.5 +25.1 60
Operational Transparency 32.8 13.7 +19.1 60
Contract Quality 32 17.6 +14.4 60
Discoverability 71.5 58.1 +13.4 60
Contract Governance 11.6 6.3 +5.3 60

A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.

What this cohort publishes
ArtifactThis cohortCatalogDifference
MCP server (any) 50% 14% +36
MCP server (first-party) 50% 12% +38
Agent Skills 0% 0% 0
OAuth scopes 35% 11% +24
Security 97% 98% -1
Arazzo workflows 3% 2% +1
Governance rules 10% 14% -4

mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.

Top by Kin Score
  1. 1 Impact 71.4
  2. 2 Bitly 70.4
  3. 3 Google Analytics 70.2
  4. 4 Triple Whale 68.8
  5. 5 Rewardful 68.1
  6. 6 Google Campaign Manager 66.9
  7. 7 Affise 65.8
  8. 8 Singular 65.8
  9. 9 Immutable 64.4
  10. 10 FirstPromoter 64.3
Top by Agent Readiness
  1. 1 FirstPromoter 62.5
  2. 2 Bitly 60.6
  3. 3 Triple Whale 59.2
  4. 4 Cello 59
  5. 5 Immutable 58.9
  6. 6 Impact 56.4
  7. 7 VideoAmp 50.9
  8. 8 Singular 50
  9. 9 Funnel 48.7
  10. 10 Fermat 47.7
All 64 members of this roster resolve to a provider in the catalog; 60 carry a score (94%). The figures above describe the scored members only.
Coverage caveat. 48 of 60 scored members had under half their catalog-attributable points satisfied at all (catalog_earned / catalog_max < 0.5). They are INCLUDED in the mean above. A large share here means the cohort mean is partly a measurement of how far our enrichment reached, not only of how these providers publish.Generated from the catalog build of 5 October 2026, across 29093 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.

Work with this as data

Every tag here is available over the APIs.io API and to AI agents over MCP.

MCP server

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https://apis.io/mcp

Tools for tags

7 MCP tools reach this
  • find_tagsBrowse and filter every tag in the catalog.
  • get_cohortThis tag as a scored cohort — every provider carrying it, with scores.
  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
  • cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools →

Call it yourself

curl for this page
This tag
curl "https://apis.io/api/v1/tags/attribution"
All tags
curl "https://apis.io/api/v1/tags?limit=25"
As a scored cohort
curl "https://apis.io/api/v1/cohorts/tag/attribution"
The distribution (Pro)
curl "https://apis.io/api/v1/cohorts/tag/attribution/stats" \
  -H "X-API-Key: $APIS_IO_KEY"

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