Marketing Analytics
Providers using this tag (30)
Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.
Exemplar 3 Complete, well-documented, and agent-ready
Developing 11 Usable, with meaningful gaps to close
Thin 1 Limited public surface area
Emerging 3 Early or largely undocumented
Minimal 5 Almost no public developer surface
Unrated 1 Not yet scored
APIs with this tag (4)
Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →
Strong 2 Solid coverage with minor gaps
Developing 1 Usable, with meaningful gaps to close
Thin 1 Limited public surface area
Companies reaching this through an API (1)
These companies publish an API, specification or operation carrying “Marketing Analytics” but do not classify their business under it. Listed unranked and kept out of the count above, because one tagged operation is not a statement about what a company does.
Score breakdown
Related tags
Where this tag comes from
Cohort brief
Auto-generatedThe 27 providers in the APIs.io catalog tagged Marketing Analytics, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.
| Facet | This cohort | Catalog | Difference | Scored |
|---|---|---|---|---|
| Access Clarity | 65 | 26.5 | +38.5 | 27 |
| Developer Ergonomics | 49.8 | 23.4 | +26.4 | 27 |
| Operational Transparency | 38.9 | 14 | +24.9 | 27 |
| Contract Quality | 32 | 20.1 | +11.9 | 27 |
| Discoverability | 70.5 | 61 | +9.5 | 27 |
| Contract Governance | 15.3 | 6.5 | +8.8 | 27 |
A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.
| Artifact | This cohort | Catalog | Difference |
|---|---|---|---|
| MCP server (any) | 64% | 10% | +54 |
| MCP server (first-party) | 64% | 13% | +51 |
| Agent Skills | 0% | 0% | 0 |
| OAuth scopes | 39% | 11% | +28 |
| Security | 96% | 96% | 0 |
| Arazzo workflows | 4% | 2% | +2 |
| Governance rules | 7% | 13% | -6 |
mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.
- 1 Mailchimp 77.8
- 2 SAP Emarsys 71
- 3 Cogny 66.7
- 4 AppsFlyer 65.9
- 5 Northbeam 64.8
- 6 Silverpop 63.3
- 7 Singular 63
- 8 Improvado 62.5
- 9 Skai (Kenshoo) 54.5
- 10 Storyclash 53.6
- 1 Cogny 57.1
- 2 Northbeam 55.2
- 3 Improvado 53.2
- 4 Dreamdata 50.9
- 5 Singular 50
- 6 AppsFlyer 47.9
- 7 Skai (Kenshoo) 47.7
- 8 Adverity 44.8
- 9 Mailchimp 42.6
- 10 Kissmetrics 41.7
Work with this as data
Every tag here is available over the APIs.io API and to AI agents over MCP.