Improvado

Improvado is a marketing intelligence and AI-agent platform that connects, extracts, transforms, and loads data from 876+ marketing, advertising, sales, and analytics sources into governed data pipelines, warehouses, and BI tools. Its Embedded API v3 (base https://embedded.improvado.io, all paths under /api/v3/) gives agencies and platforms programmatic, workspace-scoped control over data sources, connections and accounts, extraction templates and extracts, destinations, data tables, loads, automated recipes, custom roles, and webhook endpoints for load, transformation, and extraction lifecycle events. Authentication is HTTP Basic for workspace management and short-lived Bearer tokens for workspace-scoped resources. The platform maintains a SOC 2 / HIPAA / GDPR trust center, a public status page, a dated API changelog, and a responsible-disclosure security program.

Improvado publishes 3 APIs on the APIs.io network, including Ask API, and 2 more. Tagged areas include Company, Marketing, Marketing Intelligence, Marketing Analytics, and Data Pipeline.

The Improvado catalog on APIs.io includes 1 event-driven AsyncAPI specification.

Improvado’s developer surface includes documentation, API reference, getting-started guide, engineering blog, support, pricing, signup flow, and 36 more developer resources.

🌐 Visit website 📡 Source on GitHub

65.4/100 strong ▬ flat Agent 53/100 agent native Front door AI 6/6 dominant saas Full breakdown ↓
scored 2026-09-25 · rubric v0.23.0

AccessSelf serve

1 APIs 1 MCP Servers

Company Marketing Marketing Intelligence Marketing Analytics Data Pipeline ETLAdvertising DataBusiness Intelligence Data Integration AI Agents MCP Agent Readiness

Kin Score

Kin Score How this is scored →
scored 2026-09-25 · rubric v0.23.0

Composite quality — 65.4/100 · strong

Contract Quality 10.0 / 19

Developer Ergonomics 10.7 / 15

Access Clarity 13.8 / 15

Operational Transparency 4.6 / 10

Contract Governance 1.6 / 9

Discoverability 5.5 / 8

Regulatory Posture 6.8 / 15

Create-or-Update Ergonomics 0.0 / 10

Agent readiness — 53/100 · agent native

Machine-Readable Contract 18 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 9 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 5 / 5

Registration Without a Human 6 / 6

Agentic Commerce Well-Known Document 0 / 5

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

The six quality facets above are damped to 75 points between them, because the conditional facet above carries the other 25. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 75% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/improvado: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 3

Individual APIs this provider publishes, each with its own machine-readable definition.

Improvado Embedded API v3

Workspace-scoped REST API for embedding Improvado's data extraction, transformation, and load pipeline into agency and platform products. Manages data sources, connections, acco...

Improvado Customer MCP

Hosted, remote Model Context Protocol server exposing Improvado's marketing data platform to any MCP client (Claude, ChatGPT/Codex, Gemini CLI, Antigravity, Cursor) as 83 publis...

Improvado Ask API

The Ask API from Improvado — 1 operation(s) for ask.

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Improvado MCP Server

MCP SERVER

Pricing Plans 1

Published pricing tiers and plan structures.

Improvado Plans Pricing

4 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Improvado Rate Limits

0 limits

RATE LIMITS

Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Improvado Webhooks

ASYNCAPI

Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Improvado Authentication

http/oauth2/none · 5 schemes

SECURITY

Improvado Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Improvado Vulnerability Disclosure

security.txt · contact published

SECURITY

Improvado Trust Center

SOC 2, HIPAA, GDPR

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Improvado Scopes

3 scopes · authorizationCode

3 scopes

SCOPES

Resources

Get Started 4

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

SignUp

SignUp

Login

Documentation 3

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

OpenAPI

OpenAPI

Agent Surfaces 5

MCP servers, agent skills, and machine-readable catalogs

LLMsTxt

WellKnown

MCPServer

AgentSkill

LLMsTxt

Design & Contract 8

Pagination, idempotency, versioning, errors, and events

Conventions

Idempotency

Webhooks

Lifecycle

Conformance

ErrorCatalog

DataModel

Components

Scroll for all 8

Build 4

SDKs, sample code, and the tooling you integrate with

ToolCrosswalk

Packages

SDKs

SourceCode

Access & Security 8

Authentication, authorization, and security posture

TrustCenter

Compliance

SecurityTxt

DomainSecurity

VulnerabilityDisclosure

VulnerabilityDisclosure

Security

Security

Authentication

Authentication

OAuthScopes

OAuthScopes

Scroll for all 8

Operate 4

Status, limits, changes, and where to get help

Support

StatusPage

ChangeLog

RateLimits

Commercial 4

Pricing, plans, and the legal terms of use

Pricing

TermsOfService

PrivacyPolicy

Plans

Company 2

The organization behind the API

Website

Website

Blog

Blog

Other 1

Properties that don't map to a standard resource type

Overlay

Overlay

Source (apis.yml)

aid: improvado
name: Improvado
description: Improvado is a marketing intelligence and AI-agent platform that connects, extracts, transforms, and loads data
  from 876+ marketing, advertising, sales, and analytics sources into governed data pipelines, warehouses, and BI tools. Its
  Embedded API v3 (base https://embedded.improvado.io, all paths under /api/v3/) gives agencies and platforms programmatic,
  workspace-scoped control over data sources, connections and accounts, extraction templates and extracts, destinations, data
  tables, loads, automated recipes, custom roles, and webhook endpoints for load, transformation, and extraction lifecycle
  events. Authentication is HTTP Basic for workspace management and short-lived Bearer tokens for workspace-scoped resources.
  The platform maintains a SOC 2 / HIPAA / GDPR trust center, a public status page, a dated API changelog, and a responsible-disclosure
  security program.
url: https://raw.githubusercontent.com/api-evangelist/improvado/refs/heads/main/apis.yml
deliveryModel:
  model: saas
  license_evidence:
    not_product:
    - tekliner/improvado-agentic-frameworks-and-skills
  open_source: unknown
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: low
  source:
  - openapi
  - pricing
  - repository-not-product
  generated: '2026-09-25'
  method: derived
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://improvado.io/-/astro/logo.png
x-type: company
x-source: vc-portfolio
x-backed-by:
- bullpen-capital
x-tier: enriched
x-tier-reason: three published API surfaces (REST, MCP, public agent endpoint) with OpenAPI, OAuth discovery and provider-published
  agent skills
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-09-16'
tags:
- Company
- Marketing
- Marketing Intelligence
- Marketing Analytics
- Data Pipeline
- ETL
- Advertising Data
- Business Intelligence
- Data Integration
- AI Agents
- MCP
- Agent Readiness
apis:
- name: Improvado Embedded API v3
  description: Workspace-scoped REST API for embedding Improvado's data extraction, transformation, and load pipeline into
    agency and platform products. Manages data sources, connections, accounts, extraction templates, extracts, destinations,
    data tables, loads, automated recipes, custom roles, and webhook endpoints. Basic auth for workspace management; 30-minute
    Bearer tokens for workspace-scoped resources.
  humanURL: https://developers.improvado.io/api
  baseURL: https://embedded.improvado.io
  tags:
  - Marketing
  - Data Pipeline
  - ETL
  properties:
  - type: Documentation
    url: https://developers.improvado.io/api
  - type: APIReference
    url: https://developers.improvado.io/api
  - type: GettingStarted
    url: https://developers.improvado.io/introduction
  - type: Authentication
    url: authentication/improvado-authentication.yml
  - type: Conventions
    url: conventions/improvado-conventions.yml
  - type: Idempotency
    url: conventions/improvado-conventions.yml
  - type: Webhooks
    url: asyncapi/improvado-webhooks.yml
  - type: ChangeLog
    url: changelog/improvado-changelog.yml
  - type: Lifecycle
    url: lifecycle/improvado-lifecycle.yml
  - type: ErrorCatalog
    url: errors/improvado-error-codes.yml
  - type: DataModel
    url: data-model/improvado-data-model.yml
  - type: MCPServer
    url: mcp/improvado-mcp.yml
  - type: AgentSkill
    url: skills/_index.yml
  - type: RateLimits
    url: rate-limits/improvado-rate-limits.yml
  - type: Components
    url: components/improvado-components.yml
- name: Improvado Customer MCP
  description: 'Hosted, remote Model Context Protocol server exposing Improvado''s marketing data platform to any MCP client
    (Claude, ChatGPT/Codex, Gemini CLI, Antigravity, Cursor) as 83 published tools across twelve categories: warehouse SQL,
    live Discovery API passthrough to 1,000+ upstream ad and analytics platforms, ETL extract/load/run management, custom
    Temporal pipelines, Marketing Data Governance rules, AI recipes and notebooks, dashboards, documents and workspace control.
    JSON-RPC 2.0 over HTTP, gated by OAuth 2.0 (authorization code + PKCE, scope mcp:customer) against the customer''s existing
    Improvado account, with workspace-scoped 15-minute sessions. The endpoint host is the customer''s own tenant domain. Metered
    and sold: MCP actions per week is a priced quota on every plan tier including the free one.'
  humanURL: https://improvado.io/docs-section-topic/improvado-mcp
  baseURL: https://report.improvado.io
  tags:
  - MCP
  - AI Agents
  - Marketing Data
  properties:
  - type: MCPServer
    url: mcp/improvado-mcp.yml
  - type: ToolCrosswalk
    url: mcp/improvado-tool-crosswalk.yml
  - type: Documentation
    url: https://improvado.io/docs-section-topic/improvado-mcp
  - type: Authentication
    url: authentication/improvado-authentication.yml
  - type: OAuthScopes
    url: scopes/improvado-scopes.yml
  - type: AgentSkill
    url: skills/_index.yml
  - type: Plans
    url: plans/improvado-plans-pricing.yml
  - type: SourceCode
    url: https://github.com/tekliner/improvado-agentic-frameworks-and-skills
- aid: improvado:improvado-ask-api
  name: Improvado Ask API
  description: The Ask API from Improvado — 1 operation(s) for ask.
  humanURL: https://developers.improvado.io/api
  baseURL: https://embedded.improvado.io
  tags:
  - Ask
  properties:
  - type: OpenAPI
    url: openapi/improvado-ask-api-openapi.yml
  - type: Documentation
    url: https://improvado.io/llms.txt
  - type: LLMsTxt
    url: llms/improvado-site-llms.txt
  - type: Authentication
    url: authentication/improvado-authentication.yml
  - type: RateLimits
    url: rate-limits/improvado-rate-limits.yml
  - type: ErrorCatalog
    url: errors/improvado-error-codes.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://improvado.io
- type: DeveloperPortal
  url: https://developers.improvado.io/api
- type: Documentation
  url: https://developers.improvado.io/api
- type: APIReference
  url: https://developers.improvado.io/api
- type: GettingStarted
  url: https://developers.improvado.io/introduction
- type: Blog
  url: https://improvado.io/blog
- type: Support
  url: https://improvado.io/help
- type: Pricing
  url: https://improvado.io/pricing
- type: SignUp
  url: https://improvado.io/register/talk-to-an-expert
- type: Login
  url: https://report.improvado.io/
- type: TermsOfService
  url: https://improvado.io/legal/terms-of-use
- type: PrivacyPolicy
  url: https://improvado.io/company-legal/privacy-policy
- type: StatusPage
  url: https://status.improvado.io
- type: ChangeLog
  url: https://developers.improvado.io/changelog
- type: Integrations
  url: https://improvado.io/integrations
- type: TrustCenter
  url: security/improvado-trust-center.yml
- type: Compliance
  url: https://trust.improvado.io
- type: LLMsTxt
  url: llms/improvado-llms.txt
- type: WellKnown
  url: well-known/improvado-well-known.yml
- type: SecurityTxt
  url: well-known/improvado-security.txt
- type: DomainSecurity
  url: security/improvado-domain-security.yml
- type: VulnerabilityDisclosure
  url: security/improvado-vulnerability-disclosure.yml
- type: Security
  url: https://improvado.io/company-legal/responsible-disclosure-policy
- type: Authentication
  url: authentication/improvado-authentication.yml
- type: Conventions
  url: conventions/improvado-conventions.yml
- type: Idempotency
  url: conventions/improvado-conventions.yml
- type: Webhooks
  url: asyncapi/improvado-webhooks.yml
- type: Lifecycle
  url: lifecycle/improvado-lifecycle.yml
- type: Conformance
  url: conformance/improvado-conformance.yml
- type: ErrorCatalog
  url: errors/improvado-error-codes.yml
- type: DataModel
  url: data-model/improvado-data-model.yml
- type: MCPServer
  url: mcp/improvado-mcp.yml
- type: AgentSkill
  url: skills/_index.yml
- type: OpenAPI
  url: openapi/_original/improvado-agent-ask-openapi.json
- type: Overlay
  url: overlays/improvado-agent-ask-overlay.yaml
- type: ToolCrosswalk
  url: mcp/improvado-tool-crosswalk.yml
- type: OAuthScopes
  url: scopes/improvado-scopes.yml
- type: Packages
  url: packages/improvado-packages.yml
- type: SDKs
  url: packages/improvado-packages.yml
- type: Plans
  url: plans/improvado-plans-pricing.yml
- type: RateLimits
  url: rate-limits/improvado-rate-limits.yml
- type: Components
  url: components/improvado-components.yml
- type: LLMsTxt
  url: llms/improvado-site-llms.txt
- type: SourceCode
  url: https://github.com/tekliner/improvado-agentic-frameworks-and-skills
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 12
  pass: local-v1

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