Improvado

aid: improvado
name: Improvado
description: Improvado is a marketing intelligence and AI-agent platform that connects, extracts, transforms, and loads data
  from 876+ marketing, advertising, sales, and analytics sources into governed data pipelines, warehouses, and BI tools. Its
  Embedded API v3 (base https://embedded.improvado.io, all paths under /api/v3/) gives agencies and platforms programmatic,
  workspace-scoped control over data sources, connections and accounts, extraction templates and extracts, destinations, data
  tables, loads, automated recipes, custom roles, and webhook endpoints for load, transformation, and extraction lifecycle
  events. Authentication is HTTP Basic for workspace management and short-lived Bearer tokens for workspace-scoped resources.
  The platform maintains a SOC 2 / HIPAA / GDPR trust center, a public status page, a dated API changelog, and a responsible-disclosure
  security program.
url: https://raw.githubusercontent.com/api-evangelist/improvado/refs/heads/main/apis.yml
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://improvado.io/-/astro/logo.png
x-type: company
x-source: vc-portfolio
x-backed-by:
- bullpen-capital
x-tier: enriched
x-tier-reason: three published API surfaces (REST, MCP, public agent endpoint) with OpenAPI, OAuth discovery and provider-published
  agent skills
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-08-13'
tags:
- Company
- Marketing
- Marketing Intelligence
- Marketing Analytics
- Data Pipeline
- ETL
- Advertising Data
- Business Intelligence
- Data Integration
- AI Agents
- MCP
- Agent Readiness
apis:
- name: Improvado Embedded API v3
  description: Workspace-scoped REST API for embedding Improvado's data extraction, transformation, and load pipeline into
    agency and platform products. Manages data sources, connections, accounts, extraction templates, extracts, destinations,
    data tables, loads, automated recipes, custom roles, and webhook endpoints. Basic auth for workspace management; 30-minute
    Bearer tokens for workspace-scoped resources.
  humanURL: https://developers.improvado.io/api
  baseURL: https://embedded.improvado.io
  tags:
  - Marketing
  - Data Pipeline
  - ETL
  properties:
  - type: Documentation
    url: https://developers.improvado.io/api
  - type: APIReference
    url: https://developers.improvado.io/api
  - type: GettingStarted
    url: https://developers.improvado.io/introduction
  - type: Authentication
    url: authentication/improvado-authentication.yml
  - type: Conventions
    url: conventions/improvado-conventions.yml
  - type: Idempotency
    url: conventions/improvado-conventions.yml
  - type: Webhooks
    url: asyncapi/improvado-webhooks.yml
  - type: ChangeLog
    url: changelog/improvado-changelog.yml
  - type: Lifecycle
    url: lifecycle/improvado-lifecycle.yml
  - type: ErrorCatalog
    url: errors/improvado-error-codes.yml
  - type: DataModel
    url: data-model/improvado-data-model.yml
  - type: MCPServer
    url: mcp/improvado-mcp.yml
  - type: AgentSkill
    url: skills/_index.yml
  - type: RateLimits
    url: rate-limits/improvado-rate-limits.yml
  - type: Components
    url: components/improvado-components.yml
- name: Improvado Customer MCP
  description: 'Hosted, remote Model Context Protocol server exposing Improvado''s marketing data platform to any MCP client
    (Claude, ChatGPT/Codex, Gemini CLI, Antigravity, Cursor) as 83 published tools across twelve categories: warehouse SQL,
    live Discovery API passthrough to 1,000+ upstream ad and analytics platforms, ETL extract/load/run management, custom
    Temporal pipelines, Marketing Data Governance rules, AI recipes and notebooks, dashboards, documents and workspace control.
    JSON-RPC 2.0 over HTTP, gated by OAuth 2.0 (authorization code + PKCE, scope mcp:customer) against the customer''s existing
    Improvado account, with workspace-scoped 15-minute sessions. The endpoint host is the customer''s own tenant domain. Metered
    and sold: MCP actions per week is a priced quota on every plan tier including the free one.'
  humanURL: https://improvado.io/docs-section-topic/improvado-mcp
  baseURL: https://report.improvado.io
  tags:
  - MCP
  - AI Agents
  - Marketing Data
  properties:
  - type: MCPServer
    url: mcp/improvado-mcp.yml
  - type: ToolCrosswalk
    url: mcp/improvado-tool-crosswalk.yml
  - type: Documentation
    url: https://improvado.io/docs-section-topic/improvado-mcp
  - type: Authentication
    url: authentication/improvado-authentication.yml
  - type: OAuthScopes
    url: scopes/improvado-scopes.yml
  - type: AgentSkill
    url: skills/_index.yml
  - type: Plans
    url: plans/improvado-plans-pricing.yml
  - type: SourceCode
    url: https://github.com/tekliner/improvado-agentic-frameworks-and-skills
- name: Improvado Public Agent Ask API
  description: Free, unauthenticated plain-text question endpoint for AI agents. POST a question and receive a cited plain-text
    answer about marketing data architecture, connectors, pipelines, attribution and MCP design, carrying a request id and
    an optional continuation URL. Improvado publishes an OpenAPI 3.1.0 description of it, advertises it from its llms.txt
    and describes the flow in an agents.json discovery manifest. Public product and architecture questions only — no credentials
    or customer data may be sent, and abusive bulk traffic may be throttled.
  humanURL: https://improvado.io/llms.txt
  baseURL: https://agent.improvado.io
  tags:
  - AI Agents
  - Marketing Intelligence
  properties:
  - type: OpenAPI
    url: openapi/improvado-agent-ask-openapi.json
  - type: Overlay
    url: overlays/improvado-agent-ask-overlay.yaml
  - type: Documentation
    url: https://improvado.io/llms.txt
  - type: LLMsTxt
    url: llms/improvado-site-llms.txt
  - type: Authentication
    url: authentication/improvado-authentication.yml
  - type: RateLimits
    url: rate-limits/improvado-rate-limits.yml
  - type: ErrorCatalog
    url: errors/improvado-error-codes.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://improvado.io
- type: DeveloperPortal
  url: https://developers.improvado.io/api
- type: Documentation
  url: https://developers.improvado.io/api
- type: APIReference
  url: https://developers.improvado.io/api
- type: GettingStarted
  url: https://developers.improvado.io/introduction
- type: Blog
  url: https://improvado.io/blog
- type: Support
  url: https://improvado.io/help
- type: Pricing
  url: https://improvado.io/pricing
- type: SignUp
  url: https://improvado.io/register/talk-to-an-expert
- type: Login
  url: https://report.improvado.io/
- type: TermsOfService
  url: https://improvado.io/legal/terms-of-use
- type: PrivacyPolicy
  url: https://improvado.io/company-legal/privacy-policy
- type: StatusPage
  url: https://status.improvado.io
- type: ChangeLog
  url: https://developers.improvado.io/changelog
- type: Integrations
  url: https://improvado.io/integrations
- type: TrustCenter
  url: security/improvado-trust-center.yml
- type: Compliance
  url: https://trust.improvado.io
- type: LLMsTxt
  url: llms/improvado-llms.txt
- type: WellKnown
  url: well-known/improvado-well-known.yml
- type: SecurityTxt
  url: well-known/improvado-security.txt
- type: DomainSecurity
  url: security/improvado-domain-security.yml
- type: VulnerabilityDisclosure
  url: security/improvado-vulnerability-disclosure.yml
- type: Security
  url: https://improvado.io/company-legal/responsible-disclosure-policy
- type: Authentication
  url: authentication/improvado-authentication.yml
- type: Conventions
  url: conventions/improvado-conventions.yml
- type: Idempotency
  url: conventions/improvado-conventions.yml
- type: Webhooks
  url: asyncapi/improvado-webhooks.yml
- type: Lifecycle
  url: lifecycle/improvado-lifecycle.yml
- type: Conformance
  url: conformance/improvado-conformance.yml
- type: ErrorCatalog
  url: errors/improvado-error-codes.yml
- type: DataModel
  url: data-model/improvado-data-model.yml
- type: MCPServer
  url: mcp/improvado-mcp.yml
- type: AgentSkill
  url: skills/_index.yml
- type: OpenAPI
  url: openapi/improvado-agent-ask-openapi.json
- type: Overlay
  url: overlays/improvado-agent-ask-overlay.yaml
- type: ToolCrosswalk
  url: mcp/improvado-tool-crosswalk.yml
- type: OAuthScopes
  url: scopes/improvado-scopes.yml
- type: Packages
  url: packages/improvado-packages.yml
- type: SDKs
  url: packages/improvado-packages.yml
- type: Plans
  url: plans/improvado-plans-pricing.yml
- type: RateLimits
  url: rate-limits/improvado-rate-limits.yml
- type: Components
  url: components/improvado-components.yml
- type: LLMsTxt
  url: llms/improvado-site-llms.txt
- type: SourceCode
  url: https://github.com/tekliner/improvado-agentic-frameworks-and-skills
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 12
  pass: local-v1