Improvado website screenshot

Improvado

Improvado is a marketing intelligence and AI-agent platform that connects, extracts, transforms, and loads data from 876+ marketing, advertising, sales, and analytics sources into governed data pipelines, warehouses, and BI tools. Its Embedded API v3 (base https://embedded.improvado.io, all paths under /api/v3/) gives agencies and platforms programmatic, workspace-scoped control over data sources, connections and accounts, extraction templates and extracts, destinations, data tables, loads, automated recipes, custom roles, and webhook endpoints for load, transformation, and extraction lifecycle events. Authentication is HTTP Basic for workspace management and short-lived Bearer tokens for workspace-scoped resources. The platform maintains a SOC 2 / HIPAA / GDPR trust center, a public status page, a dated API changelog, and a responsible-disclosure security program.

Improvado publishes 1 API on the APIs.io network. Tagged areas include Company, Marketing, Marketing Intelligence, Marketing Analytics, and Data Pipeline.

The Improvado catalog on APIs.io includes 1 event-driven AsyncAPI specification.

Improvado’s developer surface includes documentation, API reference, getting-started guide, engineering blog, support, pricing, signup flow, and 25 more developer resources.

47.0/100 developing ▬ flat Agent 55/100 agent ready Full breakdown ↓
scored 2026-07-27 · rubric v0.5
AccessSelf serve
1 APIs 1 MCP Servers
CompanyMarketingMarketing IntelligenceMarketing AnalyticsData PipelineETLAdvertising DataBusiness IntelligenceData IntegrationAI Agents

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 47.0/100 · developing
Contract Quality 5.7 / 25
Developer Ergonomics 13.5 / 20
Commercial Clarity 12.1 / 20
Operational Transparency 6.5 / 13
Governance 0.0 / 12
Discoverability 9.3 / 10
Agent readiness — 55/100 · agent ready
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 12 / 12
Machine-Readable Auth 10 / 10
Idempotency 9 / 9
Stable Error Semantics 8 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 6 / 6
Agent Skills 5 / 5
Well-Known Catalog 4 / 4
Consent & Bot Identity 3 / 3
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/improvado: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 1

Individual APIs this provider publishes, each with its own machine-readable definition.

Improvado Embedded API v3

Workspace-scoped REST API for embedding Improvado's data extraction, transformation, and load pipeline into agency and platform products. Manages data sources, connections, acco...

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

improvado-mcp.yml

MCP SERVER

Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Improvado Authentication

http · 3 schemes

SECURITY

Improvado Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Improvado Vulnerability Disclosure

security.txt · contact published

SECURITY

Improvado Trust Center

SOC 2, HIPAA, GDPR

SECURITY

Resources

Get Started 4

Portal, sign-up, and the first successful call

Documentation 2

Reference material describing how the API behaves

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

Design & Contract 7

Pagination, idempotency, versioning, errors, and events

Scroll for all 7

Access & Security 7

Authentication, authorization, and security posture

Scroll for all 7

Operate 3

Status, limits, changes, and where to get help

Commercial 3

Pricing, plans, and the legal terms of use

Company 2

The organization behind the API

Source (apis.yml)

apis.yml Raw ↑
aid: improvado
name: Improvado
description: Improvado is a marketing intelligence and AI-agent platform that connects, extracts, transforms, and loads data
  from 876+ marketing, advertising, sales, and analytics sources into governed data pipelines, warehouses, and BI tools. Its
  Embedded API v3 (base https://embedded.improvado.io, all paths under /api/v3/) gives agencies and platforms programmatic,
  workspace-scoped control over data sources, connections and accounts, extraction templates and extracts, destinations, data
  tables, loads, automated recipes, custom roles, and webhook endpoints for load, transformation, and extraction lifecycle
  events. Authentication is HTTP Basic for workspace management and short-lived Bearer tokens for workspace-scoped resources.
  The platform maintains a SOC 2 / HIPAA / GDPR trust center, a public status page, a dated API changelog, and a responsible-disclosure
  security program.
url: https://raw.githubusercontent.com/api-evangelist/improvado/refs/heads/main/apis.yml
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://improvado.io/-/astro/logo.png
x-type: company
x-source: vc-portfolio
x-backed-by:
- bullpen-capital
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Marketing
- Marketing Intelligence
- Marketing Analytics
- Data Pipeline
- ETL
- Advertising Data
- Business Intelligence
- Data Integration
- AI Agents
apis:
- name: Improvado Embedded API v3
  description: Workspace-scoped REST API for embedding Improvado's data extraction, transformation, and load pipeline into
    agency and platform products. Manages data sources, connections, accounts, extraction templates, extracts, destinations,
    data tables, loads, automated recipes, custom roles, and webhook endpoints. Basic auth for workspace management; 30-minute
    Bearer tokens for workspace-scoped resources.
  humanURL: https://developers.improvado.io/api
  baseURL: https://embedded.improvado.io
  tags:
  - Marketing
  - Data Pipeline
  - ETL
  properties:
  - type: Documentation
    url: https://developers.improvado.io/api
  - type: APIReference
    url: https://developers.improvado.io/api
  - type: GettingStarted
    url: https://developers.improvado.io/introduction
  - type: Authentication
    url: authentication/improvado-authentication.yml
  - type: Conventions
    url: conventions/improvado-conventions.yml
  - type: Idempotency
    url: conventions/improvado-conventions.yml
  - type: Webhooks
    url: asyncapi/improvado-webhooks.yml
  - type: ChangeLog
    url: changelog/improvado-changelog.yml
  - type: Lifecycle
    url: lifecycle/improvado-lifecycle.yml
  - type: ErrorCatalog
    url: errors/improvado-error-codes.yml
  - type: DataModel
    url: data-model/improvado-data-model.yml
  - type: MCPServer
    url: mcp/improvado-mcp.yml
  - type: AgentSkill
    url: skills/_index.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://improvado.io
- type: DeveloperPortal
  url: https://developers.improvado.io/api
- type: Documentation
  url: https://developers.improvado.io/api
- type: APIReference
  url: https://developers.improvado.io/api
- type: GettingStarted
  url: https://developers.improvado.io/introduction
- type: Blog
  url: https://improvado.io/blog
- type: Support
  url: https://improvado.io/help
- type: Pricing
  url: https://improvado.io/pricing
- type: SignUp
  url: https://improvado.io/register/talk-to-an-expert
- type: Login
  url: https://report.improvado.io/
- type: TermsOfService
  url: https://improvado.io/legal/terms-of-use
- type: PrivacyPolicy
  url: https://improvado.io/company-legal/privacy-policy
- type: StatusPage
  url: https://status.improvado.io
- type: ChangeLog
  url: https://developers.improvado.io/changelog
- type: Integrations
  url: https://improvado.io/integrations
- type: TrustCenter
  url: security/improvado-trust-center.yml
- type: Compliance
  url: https://trust.improvado.io
- type: LLMsTxt
  url: llms/improvado-llms.txt
- type: WellKnown
  url: well-known/improvado-well-known.yml
- type: SecurityTxt
  url: well-known/improvado-security.txt
- type: DomainSecurity
  url: security/improvado-domain-security.yml
- type: VulnerabilityDisclosure
  url: security/improvado-vulnerability-disclosure.yml
- type: Security
  url: https://improvado.io/company-legal/responsible-disclosure-policy
- type: Authentication
  url: authentication/improvado-authentication.yml
- type: Conventions
  url: conventions/improvado-conventions.yml
- type: Idempotency
  url: conventions/improvado-conventions.yml
- type: Webhooks
  url: asyncapi/improvado-webhooks.yml
- type: Lifecycle
  url: lifecycle/improvado-lifecycle.yml
- type: Conformance
  url: conformance/improvado-conformance.yml
- type: ErrorCatalog
  url: errors/improvado-error-codes.yml
- type: DataModel
  url: data-model/improvado-data-model.yml
- type: MCPServer
  url: mcp/improvado-mcp.yml
- type: AgentSkill
  url: skills/_index.yml
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence