Markets · bedrock market · provisional
HubSpot App Marketplace (CRM add-ons, outbound, performance marketing, chat)
Platform market (hubspot app marketplace directory; builders ranked, app certification as certification, solutions partners as participation). The Kin Score Market layer reads each provider in its market: who it integrates with, how deep those integrations go, and where the market publishes its own structure. Methodology.
76providers measured
74 (97.4%)declare their own
0 (0.0%)covered by others only
1 (1.3%)distribution only (sell through, not integrations)
1 (1.3%)undeclared
26declare compatibility (report only, not weighted)
15in-market workflows shown
Provisional. Provisional and unweighted: the Market layer is not part of the composite or agent readiness. Leader lists are read within a position, never as one ranking. A provider that declares nothing we can
read is shown as undeclared, with no number: we never infer integrations.
Where this market publishes its structure
- HubSpot App Marketplace (ecosystem.hubspot.com/marketplace/apps; public chirp search + getListingDetailsV3) machine-readable, 2,633 listings (APP 2,621 + AGENT 12), all details read; 2,142 publishers, 228 HubSpot-built listings skipped, 44 without website; 358 linked: 253 in-market, 92 out-of-market, 8 already on all/hubspot (commerce-crm); 1,718 unlinked (counted only)
- HubSpot Certified Apps (CERTIFIED filter, ecosystem.hubspot.com/marketplace/explore?eco_PRODUCT_TYPE=APP&eco_CERTIFIED=true) machine-readable, 359 certified listings; 65 in-market publishers carry certified_products (one product type each); no certification date printed (lapsed false). /marketplace/apps?certified=true renders the unfiltered home
- HubSpot Solutions Partner directory (ecosystem.hubspot.com/marketplace/solutions; SOLUTIONS_PARTNER_PROFILE + profile:
) machine-readable, 3,558 profiles, all read; 7 linked (2 in-market written after the gate, 5 out-of-market), 13 held, 3,538 without a catalog repo
Own = declares at least one integration itself; covered = visible only because an aggregator, standards body, regulator or partner contract names it; distribution-only = listed only on cloud marketplaces it sells through, a channel reported beside, never counted as its own declared integrations; undeclared = nothing we can read, so no number; declares_compatibility = providers with a `compatible` shape vote, report only (kin, 2026-10-13): never counted as own, never in depth or position.
Taxonomy how this market maps onto apis.io
Derived 2026-10-23 from the 76 providers in this market we could resolve in the catalog. The percentage is the share of those providers carrying each one; it describes the market, not the tag or industry. Tag groups have no page of their own yet, so they are listed unlinked.
| Tags | MCP 37%, Marketing Automation 25%, Marketing 24%, CRM 22%, SMS 21% |
|---|---|
| Tag groups | MCP 58%, CRM 46%, Messaging 39%, Marketing Automation 33%, Marketing 29% |
| Industries | Marketing & Advertising 71%, Artificial Intelligence 39%, Data & Analytics 30%, Telecommunications & Connectivity 26%, Customer Relationship Management (CRM) 22%, Communications Platform as a Service (CPaaS) 21% |
| Areas | Workflow Automation 14%, AI Automation 14%, Agents 13% |
| Capabilities | Customer Relationship Management 38%, Marketing Management 33% |
share of resolved cohort carrying it; tags >=0.20 & >=3 members (max 12, junk dropped), tag_groups >=0.20 (cooccurrence, non-cross-cutting; max 8), industries >=0.20 (max 6), areas >=0.10 (max 6; areas are keyword-matched and sparse), capabilities L1 >=0.20 (max 8); derive-market-taxonomy.py
Leaders by position (provisional)
Provisional: grouped by position, depth compared within a position only. Distribution (cloud marketplaces) and iPaaS bridges are counted beside position, never inside it. Unknown-builder listings are left out of position shares and counted here.
gravity 4 · other companies invest to build on it
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Salesforce | 65.3 | 459 | 366 / 93 | 0 | 1 | 36 | partner-built 78%, provider-built 6%, ipaas-bridge 7%, contract 2%, standard 1%, covered 5%, builds-on-platform 1% |
| HubSpot | 59.9 | 438 | 342 / 96 | 0 | 6 | 37 | partner-built 78%, provider-built 8%, ipaas-bridge 8%, contract 2%, covered 1%, builds-on-platform 1%, distribution 1% |
| Zoho CRM | 52.9 | 118 | 71 / 47 | 0 | 1 | 36 | partner-built 70%, provider-built 1%, ipaas-bridge 26%, contract 1%, covered 1%, distribution 1% |
| Salesforce Marketing Cloud | 52.8 | 33 | 21 / 12 | 0 | 2 | 8 | partner-built 64%, ipaas-bridge 24%, covered 6%, distribution 6% |
builds-on 44 · publishes apps on other platforms' stores
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Improvado | 58.1 | 3 | 0 / 3 | 0 | 0 | 0 | standard 33%, builds-on-platform 67% |
| The Mobile First Company | 58.1 | 3 | 0 / 3 | 0 | 0 | 0 | standard 33%, builds-on-platform 67% |
| AskNicely | 56.5 | 4 | 0 / 4 | 0 | 0 | 0 | standard 25%, builds-on-platform 75% |
| Mailchimp | 55.4 | 61 | 0 / 61 | 0 | 3 | 37 | ipaas-bridge 64%, contract 7%, covered 7%, builds-on-platform 17%, distribution 5% |
| Hootsuite | 55.0 | 16 | 0 / 16 | 0 | 1 | 3 | ipaas-bridge 19%, contract 12%, standard 12%, builds-on-platform 50%, distribution 6% |
| Surfe | 53.9 | 3 | 0 / 3 | 0 | 0 | 0 | standard 33%, builds-on-platform 67% |
| ActiveCampaign | 53.8 | 47 | 0 / 47 | 0 | 1 | 35 | ipaas-bridge 74%, contract 2%, standard 2%, covered 6%, builds-on-platform 13%, distribution 2% |
| Clickup | 53.4 | 56 | 0 / 56 | 1 | 0 | 37 | ipaas-bridge 69%, contract 2%, standard 4%, covered 4%, builds-on-platform 20%, unknown 2% |
| Knak | 53.3 | 4 | 0 / 4 | 0 | 0 | 0 | standard 25%, builds-on-platform 75% |
| Qualified | 52.5 | 11 | 0 / 11 | 0 | 0 | 1 | ipaas-bridge 9%, standard 18%, covered 9%, builds-on-platform 64% |
| Workato | 52.4 | 14 | 0 / 14 | 0 | 1 | 0 | standard 14%, builds-on-platform 79%, distribution 7% |
| 8x8 | 51.8 | 21 | 0 / 21 | 0 | 0 | 3 | ipaas-bridge 14%, standard 5%, coverage 38%, builds-on-platform 43% |
| Clay | 51.7 | 4 | 0 / 4 | 0 | 0 | 0 | standard 25%, builds-on-platform 75% |
| Tray.ai | 50.8 | 4 | 0 / 4 | 0 | 1 | 0 | standard 25%, builds-on-platform 50%, distribution 25% |
| Seismic | 50.4 | 11 | 0 / 11 | 0 | 1 | 1 | ipaas-bridge 9%, standard 9%, builds-on-platform 73%, distribution 9% |
| Demandbase | 50.3 | 7 | 0 / 7 | 0 | 1 | 0 | standard 29%, builds-on-platform 57%, distribution 14% |
| 6sense | 50.1 | 10 | 0 / 10 | 0 | 1 | 0 | standard 40%, builds-on-platform 50%, distribution 10% |
| ZeroBounce | 49.7 | 14 | 0 / 14 | 0 | 4 | 2 | ipaas-bridge 14%, standard 14%, builds-on-platform 43%, distribution 29% |
| Wistia | 49.1 | 14 | 0 / 14 | 0 | 2 | 3 | ipaas-bridge 21%, standard 7%, covered 7%, builds-on-platform 50%, distribution 14% |
| OneSignal | 48.3 | 47 | 0 / 47 | 0 | 5 | 34 | ipaas-bridge 72%, covered 6%, builds-on-platform 11%, distribution 11% |
| Cvent | 47.9 | 24 | 1 / 23 | 0 | 4 | 2 | partner-built 7%, provider-built 7%, ipaas-bridge 14%, contract 7%, standard 7%, builds-on-platform 29%, distribution 29% |
| Stack Moxie | 47.6 | 4 | 0 / 4 | 0 | 1 | 0 | standard 25%, builds-on-platform 50%, distribution 25% |
| Vidyard | 47.6 | 10 | 0 / 10 | 0 | 1 | 1 | ipaas-bridge 10%, standard 30%, builds-on-platform 50%, distribution 10% |
| Exclaimer | 47.1 | 5 | 0 / 5 | 0 | 1 | 0 | standard 20%, builds-on-platform 60%, distribution 20% |
| Apollo.io | 46.5 | 47 | 0 / 47 | 0 | 1 | 35 | ipaas-bridge 80%, standard 5%, covered 2%, builds-on-platform 11%, distribution 2% |
| Storylane | 45.4 | 6 | 0 / 6 | 0 | 0 | 1 | ipaas-bridge 17%, standard 17%, builds-on-platform 67% |
| Syft Data | 44.1 | 3 | 0 / 3 | 0 | 2 | 0 | builds-on-platform 50%, distribution 50% |
| GetAccept | 43.7 | 7 | 0 / 7 | 0 | 0 | 2 | ipaas-bridge 29%, standard 29%, builds-on-platform 43% |
| Crossbeam | 43.4 | 11 | 0 / 11 | 0 | 2 | 2 | ipaas-bridge 18%, standard 18%, builds-on-platform 45%, distribution 18% |
| Semrush | 43.3 | 8 | 0 / 8 | 0 | 1 | 1 | ipaas-bridge 12%, standard 12%, builds-on-platform 62%, distribution 12% |
| Birdeye | 39.6 | 40 | 0 / 40 | 0 | 0 | 32 | ipaas-bridge 84%, standard 3%, builds-on-platform 13% |
| Showpad | 39.1 | 10 | 0 / 10 | 0 | 0 | 3 | ipaas-bridge 30%, standard 10%, builds-on-platform 60% |
| Fireflies.ai | 38.1 | 11 | 0 / 11 | 0 | 1 | 4 | ipaas-bridge 36%, standard 9%, builds-on-platform 45%, distribution 9% |
| SimilarWeb | 36.7 | 6 | 0 / 6 | 0 | 1 | 1 | ipaas-bridge 17%, covered 17%, builds-on-platform 50%, distribution 17% |
| Encharge | 35.2 | 8 | 0 / 8 | 0 | 0 | 3 | ipaas-bridge 38%, builds-on-platform 62% |
| Wappalyzer | 34.9 | 4 | 0 / 4 | 0 | 1 | 1 | ipaas-bridge 25%, builds-on-platform 50%, distribution 25% |
| Thanx | 34.5 thin | 2 | 0 / 2 | 0 | 0 | 0 | builds-on-platform 100% |
| Relevance AI | 33.2 | 6 | 0 / 6 | 0 | 1 | 2 | ipaas-bridge 33%, builds-on-platform 50%, distribution 17% |
| Omnisend | 31.8 | 10 | 0 / 10 | 0 | 1 | 4 | ipaas-bridge 40%, builds-on-platform 50%, distribution 10% |
| Mailmodo | 29.0 | 42 | 0 / 42 | 0 | 3 | 32 | ipaas-bridge 82%, builds-on-platform 10%, distribution 8% |
| Chili Piper | 21.8 | 39 | 0 / 39 | 0 | 1 | 31 | ipaas-bridge 89%, builds-on-platform 9%, distribution 3% |
| lemlist | 21.2 | 41 | 0 / 41 | 0 | 0 | 36 | ipaas-bridge 92%, standard 3%, builds-on-platform 5% |
| Campaign Monitor | 20.3 | 39 | 0 / 39 | 0 | 0 | 35 | ipaas-bridge 92%, covered 3%, builds-on-platform 5% |
| DeBounce | 19.7 thin | 2 | 0 / 2 | 0 | 0 | 1 | ipaas-bridge 50%, builds-on-platform 50% |
coverage 3 · reaches banks, carriers, systems or channels (an aggregator)
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Infobip | 54.2 | 64 | 0 / 64 | 0 | 6 | 34 | ipaas-bridge 53%, standard 6%, coverage 19%, covered 2%, builds-on-platform 11%, distribution 9% |
| Hightouch | 53.5 | 204 | 0 / 204 | 0 | 1 | 0 | coverage 97%, builds-on-platform 2% |
| n8n | 51.8 | 243 | 87 / 156 | 1 | 3 | 2 | partner-built 36%, ipaas-bridge 1%, coverage 59%, builds-on-platform 2%, distribution 1% |
covered 1 · reached mainly through aggregators
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Close | 25.9 | 41 | 0 / 41 | 0 | 0 | 35 | ipaas-bridge 90%, contract 3%, covered 5%, builds-on-platform 3% |
regulated 1 · named in a regulator's register or partners' contracts
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Kit | 33.1 | 39 | 0 / 39 | 0 | 3 | 32 | ipaas-bridge 86%, contract 3%, builds-on-platform 3%, distribution 8% |
standard 5 · listed by a voluntary standard's own directory
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Boomi | 50.2 | 9 | 0 / 9 | 0 | 2 | 0 | contract 11%, standard 44%, builds-on-platform 22%, distribution 22% |
| Walnut | 44.2 | 5 | 0 / 5 | 0 | 0 | 1 | ipaas-bridge 20%, standard 40%, builds-on-platform 40% |
| Outbrain | 35.5 | 8 | 0 / 8 | 0 | 2 | 2 | ipaas-bridge 25%, standard 50%, distribution 25% |
| Leadspace | 34.5 thin | 2 | 0 / 2 | 0 | 0 | 0 | standard 50%, builds-on-platform 50% |
| Optus | 29.6 | 4 | 0 / 4 | 0 | 0 | 2 | ipaas-bridge 50%, standard 25%, builds-on-platform 25% |
core 1 · builds the connectors its customers need
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Ada | 46.0 | 20 | 0 / 20 | 0 | 4 | 1 | provider-built 55%, ipaas-bridge 5%, standard 10%, builds-on-platform 10%, distribution 20% |
mixed 12 · no single mode dominates
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Impact | 57.3 | 14 | 0 / 14 | 0 | 0 | 2 | ipaas-bridge 14%, standard 36%, covered 14%, builds-on-platform 36% |
| Brevo | 55.8 | 67 | 0 / 67 | 0 | 5 | 6 | provider-built 17%, own-page 31%, ipaas-bridge 9%, agent-tooling 24%, standard 1%, covered 3%, builds-on-platform 7%, distribution 7% |
| OpenAI | 55.6 | 73 | 0 / 73 | 1 | 6 | 35 | ipaas-bridge 49%, contract 4%, standard 10%, covered 17%, builds-on-platform 10%, distribution 8%, unknown 1% |
| Gong | 54.9 | 53 | 0 / 53 | 0 | 1 | 36 | ipaas-bridge 71%, contract 2%, standard 12%, covered 2%, builds-on-platform 12%, distribution 2% |
| Sinch | 54.8 | 63 | 0 / 63 | 0 | 4 | 33 | ipaas-bridge 54%, standard 5%, coverage 16%, covered 3%, builds-on-platform 15%, distribution 7% |
| ElevenLabs | 53.0 | 25 | 0 / 25 | 1 | 4 | 3 | ipaas-bridge 12%, contract 4%, standard 19%, covered 23%, builds-on-platform 23%, distribution 15%, unknown 4% |
| Vonage | 53.0 | 22 | 0 / 22 | 0 | 5 | 1 | ipaas-bridge 5%, standard 18%, coverage 23%, covered 5%, builds-on-platform 27%, distribution 23% |
| Braze | 51.7 | 18 | 0 / 18 | 0 | 7 | 3 | ipaas-bridge 16%, standard 11%, covered 21%, builds-on-platform 16%, distribution 37% |
| Salesloft | 51.2 | 45 | 0 / 45 | 0 | 1 | 35 | ipaas-bridge 78%, contract 4%, standard 4%, covered 2%, builds-on-platform 9%, distribution 2% |
| StackAdapt | 46.5 | 9 | 0 / 9 | 0 | 1 | 1 | ipaas-bridge 11%, standard 33%, covered 11%, builds-on-platform 33%, distribution 11% |
| Customer.io | 43.8 | 24 | 0 / 24 | 0 | 4 | 5 | own-page 36%, ipaas-bridge 20%, covered 12%, builds-on-platform 16%, distribution 16% |
| Unbounce | 40.2 | 6 | 0 / 6 | 0 | 0 | 2 | ipaas-bridge 33%, standard 33%, builds-on-platform 33% |
list 2 · a long list on its own page, mostly unevidenced
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| ZoomInfo | 55.6 | 224 | 0 / 224 | 0 | 5 | 31 | own-page 80%, ipaas-bridge 13%, standard 1%, builds-on-platform 3%, distribution 2% |
| Outreach | 42.5 | 160 | 0 / 160 | 11 | 0 | 0 | own-page 80%, agent-tooling 11%, contract 1%, standard 1%, unknown 7% |
long-tail 1 · reached only through iPaaS bridges
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Stannp | 18.1 | 4 | 0 / 4 | 0 | 2 | 2 | ipaas-bridge 50%, distribution 50% |
distribution 1 · only sells through cloud marketplaces
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Boom Ai | 9.6 thin | 1 | 0 / 1 | 0 | 1 | 0 | distribution 100% |
undeclared 1 · declares nothing we can read: no number
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Amazon Lex | undeclared | - | - | - | - | - |
Top workflows by market votes
Workflows (Arazzo) and their phrasing are generated by API Evangelist, ranked by market votes (integration edges in the graph, weighted by channel).
In-market workflows only: a step on the market provider's side maps to this market's business capabilities (), and the partner is not a generic export/notify app. Other workflows are counted as bridges (including any whose steps do not resolve to a capability yet). Methodology. In-market: 89; bridges: 0.
| Workflow | Between | Votes | Weighted | Arazzo |
|---|---|---|---|---|
| Add new HubSpot contacts to Mailchimp Add new HubSpot contacts to Mailchimp |
HubSpot ↔ Mailchimp | 6 | 3.0 | workflow generated by API Evangelist |
| Add new HubSpot contacts to Mailchimp lists Add new HubSpot contacts to Mailchimp lists |
HubSpot ↔ Mailchimp | 6 | 3.0 | workflow generated by API Evangelist |
| Create or update HubSpot contacts from new Mailchimp subscribers Create or update HubSpot contacts from new Mailchimp subscribers |
HubSpot ↔ Mailchimp | 6 | 3.0 | workflow generated by API Evangelist |
| Sync new HubSpot contacts into a Mailchimp audience Create a HubSpot contact, then subscribe the same person to a Mailchimp audience list with merge fields carried across. |
HubSpot ↔ Mailchimp | 6 | 3.0 | workflow generated by API Evangelist |
| Add new HubSpot contacts to Mailchimp Add new HubSpot contacts to Mailchimp |
Mailchimp ↔ HubSpot | 6 | 3.0 | workflow generated by API Evangelist |
| Add new HubSpot contacts to Mailchimp lists Add new HubSpot contacts to Mailchimp lists |
Mailchimp ↔ HubSpot | 6 | 3.0 | workflow generated by API Evangelist |
| Add new Zoho CRM contacts to Google Ads Custom Lists Add new Zoho CRM contacts to Google Ads Custom Lists |
Zoho CRM ↔ Google Ads | 7 | 2.8 | workflow generated by API Evangelist |
| Add new Zoho CRM leads to Google Ads Custom Lists Add new Zoho CRM leads to Google Ads Custom Lists |
Zoho CRM ↔ Google Ads | 7 | 2.8 | workflow generated by API Evangelist |
| Create or update module entries in Zoho CRM for new Google Ads leads Create or update module entries in Zoho CRM for new Google Ads leads |
Zoho CRM ↔ Google Ads | 7 | 2.8 | workflow generated by API Evangelist |
| Generate offline conversions in Google Ads for new Zoho CRM contacts Generate offline conversions in Google Ads for new Zoho CRM contacts |
Zoho CRM ↔ Google Ads | 7 | 2.8 | workflow generated by API Evangelist |
| Send Offline Conversion to Google Ads for New Lead in Zoho CRM Send Offline Conversion to Google Ads for New Lead in Zoho CRM |
Zoho CRM ↔ Google Ads | 7 | 2.8 | workflow generated by API Evangelist |
| Bi-directional contact sync with Salesforce Query a contact in Salesforce with SOQL and mirror it into the HubSpot CRM, keeping two systems of record aligned. |
HubSpot ↔ Salesforce | 2 | 2.0 | workflow generated by API Evangelist |
| Sync Stripe customers into HubSpot contacts Create a customer in Stripe, then sync that payment customer into HubSpot as a CRM contact for revenue reporting. |
HubSpot ↔ Stripe | 2 | 2.0 | workflow generated by API Evangelist |
| Add HubSpot contacts to SendGrid and send a welcome Create a HubSpot contact, add them to a SendGrid contact list, then send a welcome email through SendGrid. |
HubSpot ↔ SendGrid | 2 | 1.4 | workflow generated by API Evangelist |
| Append HubSpot contacts as Google Sheets rows Create a HubSpot contact, then append it as a new row in a Google Sheet for lightweight reporting and lists. |
HubSpot ↔ Google Sheets | 2 | 1.4 | workflow generated by API Evangelist |
Generated 2026-10-24 from API Evangelist's own files; nothing on this page is a model's judgement. Provisional and unweighted; not part of the Kin Score composite or agent readiness. Read the Market layer methodology. Disagree with an edge? Every edge cites its evidence and can be corrected through the normal correction path.