HubSpot App Marketplace (CRM add-ons, outbound, performance marketing, chat)
Platform market (hubspot app marketplace directory; builders ranked, app certification as certification, solutions partners as participation). The Kin Score Market layer reads each provider in its market: who it integrates with, how deep those integrations go, and where the market publishes its own structure. Methodology.
Where this market publishes its structure
- HubSpot App Marketplace (ecosystem.hubspot.com/marketplace/apps; public chirp search + getListingDetailsV3) machine-readable, 2,633 listings (APP 2,621 + AGENT 12), all details read; 2,142 publishers, 228 HubSpot-built listings skipped, 44 without website; 358 linked: 253 in-market, 92 out-of-market, 8 already on all/hubspot (commerce-crm); 1,718 unlinked (counted only)
- HubSpot Certified Apps (CERTIFIED filter, ecosystem.hubspot.com/marketplace/explore?eco_PRODUCT_TYPE=APP&eco_CERTIFIED=true) machine-readable, 359 certified listings; 65 in-market publishers carry certified_products (one product type each); no certification date printed (lapsed false). /marketplace/apps?certified=true renders the unfiltered home
- HubSpot Solutions Partner directory (ecosystem.hubspot.com/marketplace/solutions; SOLUTIONS_PARTNER_PROFILE + profile:
) machine-readable, 3,558 profiles, all read; 7 linked (2 in-market written after the gate, 5 out-of-market), 13 held, 3,538 without a catalog repo
Own = declares at least one integration itself; covered = visible only because an aggregator, standards body, regulator or partner contract names it; distribution-only = listed only on cloud marketplaces it sells through, a channel reported beside, never counted as its own declared integrations; undeclared = nothing we can read, so no number; declares_compatibility = providers with a `compatible` shape vote, report only (kin, 2026-10-13): never counted as own, never in depth or position.
Taxonomy how this market maps onto apis.io
Derived 2026-10-22 from the 76 providers in this market we could resolve in the catalog. The percentage is the share of those providers carrying each one; it describes the market, not the tag or industry. Tag groups have no page of their own yet, so they are listed unlinked.
| Tags | MCP 37%, Marketing Automation 25%, Marketing 24%, CRM 22%, SMS 21% |
|---|---|
| Tag groups | MCP 58%, CRM 46%, Messaging 39%, Marketing Automation 33%, Marketing 29% |
| Industries | Marketing & Advertising 71%, Artificial Intelligence 39%, Data & Analytics 30%, Telecommunications & Connectivity 26%, Customer Relationship Management (CRM) 22%, Communications Platform as a Service (CPaaS) 21% |
| Areas | Workflow Automation 14%, AI Automation 14%, Agents 13% |
| Capabilities | BC-420 38%, BC-400 33% |
share of resolved cohort carrying it; tags >=0.20 & >=3 members (max 12, junk dropped), tag_groups >=0.20 (cooccurrence, non-cross-cutting; max 8), industries >=0.20 (max 6), areas >=0.10 (max 6; areas are keyword-matched and sparse), capabilities L1 >=0.20 (max 8); derive-market-taxonomy.py
Leaders by position (provisional)
Provisional: grouped by position, depth compared within a position only. Distribution (cloud marketplaces) and iPaaS bridges are counted beside position, never inside it. Unknown-builder listings are left out of position shares and counted here.
undeclared 76 · declares nothing we can read: no number
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| 6sense | undeclared | - | - | - | - | - | |
| 8x8 | undeclared | - | - | - | - | - | |
| ActiveCampaign | undeclared | - | - | - | - | - | |
| Ada | undeclared | - | - | - | - | - | |
| Amazon Lex | undeclared | - | - | - | - | - | |
| Apollo.io | undeclared | - | - | - | - | - | |
| AskNicely | undeclared | - | - | - | - | - | |
| Birdeye | undeclared | - | - | - | - | - | |
| Boom Ai | undeclared | - | - | - | - | - | |
| Boomi | undeclared | - | - | - | - | - | |
| Braze | undeclared | - | - | - | - | - | |
| Brevo | undeclared | - | - | - | - | - | |
| Campaign Monitor | undeclared | - | - | - | - | - | |
| Chili Piper | undeclared | - | - | - | - | - | |
| Clay | undeclared | - | - | - | - | - | |
| Clickup | undeclared | - | - | - | - | - | |
| Close | undeclared | - | - | - | - | - | |
| Kit | undeclared | - | - | - | - | - | |
| Crossbeam | undeclared | - | - | - | - | - | |
| Customer.io | undeclared | - | - | - | - | - | |
| Cvent | undeclared | - | - | - | - | - | |
| DeBounce | undeclared | - | - | - | - | - | |
| Demandbase | undeclared | - | - | - | - | - | |
| ElevenLabs | undeclared | - | - | - | - | - | |
| Encharge | undeclared | - | - | - | - | - | |
| Exclaimer | undeclared | - | - | - | - | - | |
| Fireflies.ai | undeclared | - | - | - | - | - | |
| GetAccept | undeclared | - | - | - | - | - | |
| Gong | undeclared | - | - | - | - | - | |
| Hightouch | undeclared | - | - | - | - | - | |
| Hootsuite | undeclared | - | - | - | - | - | |
| HubSpot | undeclared | - | - | - | - | - | |
| Impact | undeclared | - | - | - | - | - | |
| Improvado | undeclared | - | - | - | - | - | |
| Infobip | undeclared | - | - | - | - | - | |
| Knak | undeclared | - | - | - | - | - | |
| Leadspace | undeclared | - | - | - | - | - | |
| lemlist | undeclared | - | - | - | - | - | |
| Mailchimp | undeclared | - | - | - | - | - | |
| Mailmodo | undeclared | - | - | - | - | - | |
| n8n | undeclared | - | - | - | - | - | |
| Omnisend | undeclared | - | - | - | - | - | |
| OneSignal | undeclared | - | - | - | - | - | |
| OpenAI | undeclared | - | - | - | - | - | |
| Optus | undeclared | - | - | - | - | - | |
| Outbrain | undeclared | - | - | - | - | - | |
| Outreach | undeclared | - | - | - | - | - | |
| Qualified | undeclared | - | - | - | - | - | |
| Relevance AI | undeclared | - | - | - | - | - | |
| Salesforce | undeclared | - | - | - | - | - | |
| Salesforce Marketing Cloud | undeclared | - | - | - | - | - | |
| Salesloft | undeclared | - | - | - | - | - | |
| Seismic | undeclared | - | - | - | - | - | |
| Semrush | undeclared | - | - | - | - | - | |
| Showpad | undeclared | - | - | - | - | - | |
| SimilarWeb | undeclared | - | - | - | - | - | |
| Sinch | undeclared | - | - | - | - | - | |
| Stack Moxie | undeclared | - | - | - | - | - | |
| StackAdapt | undeclared | - | - | - | - | - | |
| Stannp | undeclared | - | - | - | - | - | |
| Storylane | undeclared | - | - | - | - | - | |
| Surfe | undeclared | - | - | - | - | - | |
| Syft Data | undeclared | - | - | - | - | - | |
| Thanx | undeclared | - | - | - | - | - | |
| The Mobile First Company | undeclared | - | - | - | - | - | |
| Tray.ai | undeclared | - | - | - | - | - | |
| Unbounce | undeclared | - | - | - | - | - | |
| Vidyard | undeclared | - | - | - | - | - | |
| Vonage | undeclared | - | - | - | - | - | |
| Walnut | undeclared | - | - | - | - | - | |
| Wappalyzer | undeclared | - | - | - | - | - | |
| Wistia | undeclared | - | - | - | - | - | |
| Workato | undeclared | - | - | - | - | - | |
| ZeroBounce | undeclared | - | - | - | - | - | |
| Zoho CRM | undeclared | - | - | - | - | - | |
| ZoomInfo | undeclared | - | - | - | - | - |
Generated 2026-10-22 from API Evangelist's own files; nothing on this page is a model's judgement. Provisional and unweighted; not part of the Kin Score composite or agent readiness. Read the Market layer methodology. Disagree with an edge? Every edge cites its evidence and can be corrected through the normal correction path.