Thanx
Thanx is a customer engagement, loyalty, and marketing automation platform for restaurants and other offline businesses, built to acquire, engage, and retain best customers and grow customer lifetime value. The platform combines data infrastructure, lifecycle marketing, loyalty and CRM, and digital ordering experiences. Thanx is API-first and publishes a public developer portal documenting a Consumer API for custom consumer experiences, a Partner API for privileged integration use cases, and a Loyalty API for digital ordering and kiosk providers, along with webhooks and Connex data-export integrations to warehouses like Snowflake and BigQuery. Thanx serves roughly 500 brands and processes over a billion transactions annually. It also publishes a hosted Docs MCP server for natural-language API search and an open agent-skills starter kit.
APIs
Thanx Consumer API
The Thanx Consumer API lets brands integrate Thanx into a custom consumer experience, covering users and authentication, cards, gift cards, rewards, purchases, points and loyalt...
Thanx Partner API
The Thanx Partner API provides privileged endpoints supporting custom integration use cases, including end-user token issuance, campaign management and reward issuance, subscrib...
Thanx Loyalty API
The Thanx Loyalty API supports integrations with digital ordering and kiosk providers, exposing account lookup and basket lifecycle operations so external ordering systems can c...
Collections
Pricing Plans
Rate Limits
FinOps
Thanx Finops
FINOPSFeatures
Configurable loyalty programs with points, tiers, rewards, multipliers, and reward templates across in-store and online venues.
Campaign creation with treatment/control variants and batched reward issuance to targeted audiences.
Unified customer profiles, communication settings, tags, and NPS feedback backed by warehouse data exports.
Basket lifecycle and account APIs for digital ordering, kiosk, and pay-at-table integrations.
Register payment cards to attribute purchases automatically for card-linked loyalty earning.
Real-time events for purchases, reward issuance, reward batch completion, SMS subscriptions, and communication settings.
Use Cases
Build a custom branded app on the Consumer API with SSO, rewards, points, and purchase history.
Partners create campaigns and issue rewards to large audiences via batched issuance jobs.
Ordering and kiosk providers connect baskets to a brand loyalty program to apply rewards and points.
Export Thanx data models to Snowflake, BigQuery, Redshift, or Databricks for analytics.
Integrations
Online ordering provider referenced in purchase order providers.
POS / ordering provider referenced in purchase order providers.
Connex data-export destination.
Connex data-export destination.
Connex data-export destination.
Connex data-export destination.
Private connectivity option for the Loyalty API.