Markets · bedrock market · provisional
Salesforce AppExchange (CRM, outbound, business-process automation)
Platform market (appexchange app directory; builders ranked, security review as certification). The Kin Score Market layer reads each provider in its market: who it integrates with, how deep those integrations go, and where the market publishes its own structure. Methodology.
77providers measured
72 (93.5%)declare their own
1 (1.3%)covered by others only
1 (1.3%)distribution only (sell through, not integrations)
3 (3.9%)undeclared
23declare compatibility (report only, not weighted)
15in-market workflows shown
Provisional. Provisional and unweighted: the Market layer is not part of the composite or agent readiness. Leader lists are read within a position, never as one ranking. A provider that declares nothing we can
read is shown as undeclared, with no number: we never infer integrations.
Where this market publishes its structure
- Salesforce AppExchange apps (api.appexchange.salesforce.com/recommendations/v3/listings?type=apps + partners/experience/listings/
) machine-readable, 5,716 of 6,121 listings (paging ignored; partitioned by 82 categories + sort=rating/reviews; 157 uncategorised reached); 3,410 publishers, 361 without website; 415 linked, 162 in-market, 218 out-of-market, 68 already on the platform repo; PARTIAL coverage (93%) - Salesforce AppExchange consultants (type=consultants + listing JSON) machine-readable, 3,171 of 4,880 (bulk + sort variants); 27 linked: 20 already professional-services, 6 out-of-market, 1 in-market (Celonis); PARTIAL
- AgentExchange Security Review requirement (developer.salesforce.com packagingGuide security_review_overview) machine-readable, plain GET 403; read rendered via fetch-url.py (no challenge). Per-listing evidence is the listing JSON's solution.securityReview.approvalDate (5,108 dated listings, 2009-2026); 156 in-market publishers carry certified_products (138 one type, 16 two, 2 three)
- Slack Marketplace (slack.com/marketplace) machine-readable, client-rendered front page; read in full by sweep-workplace-apps.py via sitemap_marketplace (535 edges on all/slack); reused, not re-read (2026-10-21)
Own = declares at least one integration itself; covered = visible only because an aggregator, standards body, regulator or partner contract names it; distribution-only = listed only on cloud marketplaces it sells through, a channel reported beside, never counted as its own declared integrations; undeclared = nothing we can read, so no number; declares_compatibility = providers with a `compatible` shape vote, report only (kin, 2026-10-13): never counted as own, never in depth or position.
Taxonomy how this market maps onto apis.io
Derived 2026-10-21 from the 77 providers in this market we could resolve in the catalog. The percentage is the share of those providers carrying each one; it describes the market, not the tag or industry. Tag groups have no page of their own yet, so they are listed unlinked.
| Tags | CRM 38%, MCP 29%, Marketing 21%, Marketing Automation 21% |
|---|---|
| Tag groups | CRM 64%, MCP 43%, Messaging 32%, Marketing Automation 29%, Marketing 27%, Conversational AI 21% |
| Industries | Marketing & Advertising 58%, Customer Relationship Management (CRM) 38%, Artificial Intelligence 32%, Data & Analytics 30%, Telecommunications & Connectivity 22% |
| Areas | Workflow Automation 12%, AI Automation 10% |
| Capabilities | Customer Relationship Management 36%, Cybersecurity Management 26%, Sales Management 23%, Developer Platform & API Ecosystem Management 21% |
share of resolved cohort carrying it; tags >=0.20 & >=3 members (max 12, junk dropped), tag_groups >=0.20 (cooccurrence, non-cross-cutting; max 8), industries >=0.20 (max 6), areas >=0.10 (max 6; areas are keyword-matched and sparse), capabilities L1 >=0.20 (max 8); derive-market-taxonomy.py
Leaders by position (provisional)
Provisional: grouped by position, depth compared within a position only. Distribution (cloud marketplaces) and iPaaS bridges are counted beside position, never inside it. Unknown-builder listings are left out of position shares and counted here.
gravity 6 · other companies invest to build on it
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Salesforce | 60.4 | 450 | 366 / 84 | 0 | 0 | 36 | partner-built 79%, provider-built 6%, ipaas-bridge 7%, contract 2%, covered 5% |
| Adobe | 57.5 | 89 | 39 / 50 | 0 | 3 | 32 | partner-built 47%, ipaas-bridge 35%, contract 2%, standard 3%, covered 3%, builds-on-platform 7%, distribution 3% |
| Zendesk | 55.4 | 240 | 196 / 44 | 0 | 4 | 36 | partner-built 81%, ipaas-bridge 15%, contract 1%, builds-on-platform 1%, distribution 2% |
| Genesys | 54.9 | 41 | 25 / 16 | 0 | 2 | 3 | partner-built 61%, ipaas-bridge 7%, contract 2%, standard 10%, covered 2%, builds-on-platform 12%, distribution 5% |
| Slack | 54.6 | 540 | 534 / 6 | 0 | 0 | 0 | partner-built 99%, contract 1% |
| Zoho CRM | 52.9 | 117 | 71 / 46 | 0 | 0 | 36 | partner-built 71%, provider-built 1%, ipaas-bridge 26%, contract 1%, covered 1% |
builds-on 31 · publishes apps on other platforms' stores
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Propel Software (Propel PLM) | 56.0 | 3 | 0 / 3 | 0 | 0 | 0 | standard 33%, builds-on-platform 67% |
| UiPath | 53.9 | 13 | 0 / 13 | 0 | 3 | 1 | ipaas-bridge 7%, contract 7%, standard 21%, builds-on-platform 43%, distribution 21% |
| ActiveCampaign | 53.8 | 45 | 0 / 45 | 0 | 1 | 34 | ipaas-bridge 76%, contract 2%, standard 2%, covered 7%, builds-on-platform 11%, distribution 2% |
| Gong | 53.0 | 48 | 0 / 48 | 0 | 1 | 36 | ipaas-bridge 78%, contract 2%, standard 4%, covered 2%, builds-on-platform 11%, distribution 2% |
| Workato | 49.9 | 9 | 0 / 9 | 0 | 1 | 0 | standard 11%, builds-on-platform 78%, distribution 11% |
| Bloomreach | 49.7 | 10 | 0 / 10 | 0 | 2 | 0 | standard 10%, covered 20%, builds-on-platform 50%, distribution 20% |
| LawVu | 49.7 | 8 | 0 / 8 | 0 | 1 | 0 | standard 25%, builds-on-platform 62%, distribution 12% |
| Dotdigital | 49.4 | 42 | 0 / 42 | 0 | 2 | 31 | ipaas-bridge 74%, standard 2%, builds-on-platform 19%, distribution 5% |
| LeanData | 48.4 | 5 | 0 / 5 | 0 | 1 | 0 | standard 20%, builds-on-platform 60%, distribution 20% |
| Qualified | 47.7 | 9 | 0 / 9 | 0 | 0 | 1 | ipaas-bridge 11%, standard 22%, covered 11%, builds-on-platform 56% |
| Siro | 47.6 | 4 | 0 / 4 | 0 | 1 | 0 | standard 25%, builds-on-platform 50%, distribution 25% |
| Acoustic | 46.3 | 4 | 0 / 4 | 0 | 1 | 0 | covered 25%, builds-on-platform 50%, distribution 25% |
| Bigtincan | 46.1 | 7 | 0 / 7 | 0 | 2 | 0 | standard 14%, builds-on-platform 57%, distribution 29% |
| Hootsuite | 44.8 | 10 | 0 / 10 | 0 | 0 | 2 | ipaas-bridge 20%, contract 10%, standard 20%, builds-on-platform 50% |
| Attentive | 43.5 | 9 | 0 / 9 | 0 | 2 | 1 | ipaas-bridge 11%, standard 11%, covered 11%, builds-on-platform 44%, distribution 22% |
| CloudTalk | 43.5 | 40 | 0 / 40 | 0 | 0 | 32 | ipaas-bridge 80%, standard 5%, builds-on-platform 15% |
| Vidyard | 43.1 | 7 | 0 / 7 | 0 | 1 | 1 | ipaas-bridge 14%, standard 14%, builds-on-platform 57%, distribution 14% |
| Storylane | 42.3 | 4 | 0 / 4 | 0 | 0 | 1 | ipaas-bridge 25%, standard 25%, builds-on-platform 50% |
| Synthflow | 41.6 | 6 | 0 / 6 | 0 | 1 | 1 | ipaas-bridge 17%, standard 17%, builds-on-platform 50%, distribution 17% |
| Crossbeam | 37.5 | 9 | 0 / 9 | 0 | 2 | 2 | ipaas-bridge 22%, standard 11%, builds-on-platform 44%, distribution 22% |
| GetAccept | 36.6 | 5 | 0 / 5 | 0 | 0 | 2 | ipaas-bridge 40%, standard 20%, builds-on-platform 40% |
| Thanx | 34.5 thin | 2 | 0 / 2 | 0 | 0 | 0 | builds-on-platform 100% |
| Lusha | 34.0 | 5 | 0 / 5 | 0 | 0 | 2 | ipaas-bridge 40%, standard 20%, builds-on-platform 40% |
| Showpad | 33.7 | 7 | 0 / 7 | 0 | 0 | 3 | ipaas-bridge 43%, standard 14%, builds-on-platform 43% |
| Apollo.io | 33.3 | 43 | 0 / 43 | 0 | 1 | 34 | ipaas-bridge 85%, standard 2%, covered 2%, builds-on-platform 8%, distribution 2% |
| Relevance AI | 33.2 | 6 | 0 / 6 | 0 | 1 | 2 | ipaas-bridge 33%, builds-on-platform 50%, distribution 17% |
| Explorium | 31.4 | 6 | 0 / 6 | 0 | 0 | 3 | ipaas-bridge 50%, standard 17%, builds-on-platform 33% |
| GetResponse | 19.9 | 39 | 0 / 39 | 0 | 0 | 33 | ipaas-bridge 92%, builds-on-platform 8% |
| Hunter | 18.6 | 4 | 0 / 4 | 0 | 0 | 3 | ipaas-bridge 75%, builds-on-platform 25% |
| Act-On | 15.9 | 33 | 0 / 33 | 0 | 0 | 31 | ipaas-bridge 94%, builds-on-platform 6% |
| Vendasta | 12.5 | 33 | 0 / 33 | 0 | 1 | 31 | ipaas-bridge 94%, builds-on-platform 3%, distribution 3% |
coverage 2 · reaches banks, carriers, systems or channels (an aggregator)
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Zapier | 54.8 | 1355 | 0 / 1355 | 0 | 0 | 2 | coverage 99%, builds-on-platform 1% |
| 8x8 | 50.6 | 19 | 0 / 19 | 0 | 0 | 3 | ipaas-bridge 16%, standard 5%, coverage 42%, builds-on-platform 37% |
covered 4 · reached mainly through aggregators
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| MoEngage | 49.1 | 36 | 0 / 36 | 0 | 4 | 24 | ipaas-bridge 67%, standard 6%, covered 11%, builds-on-platform 6%, distribution 11% |
| SAP Emarsys | 41.1 | 27 | 0 / 27 | 0 | 3 | 18 | ipaas-bridge 67%, covered 11%, builds-on-platform 11%, distribution 11% |
| Unify | 34.1 | 5 | 0 / 5 | 0 | 2 | 1 | ipaas-bridge 20%, covered 40%, distribution 40% |
| Close | 25.9 | 41 | 0 / 41 | 0 | 0 | 35 | ipaas-bridge 90%, contract 3%, covered 5%, builds-on-platform 3% |
standard 14 · listed by a voluntary standard's own directory
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Conga | 55.8 | 3 | 0 / 3 | 0 | 0 | 0 | contract 33%, standard 67% |
| Demandbase | 49.7 | 5 | 0 / 5 | 0 | 1 | 0 | standard 40%, builds-on-platform 40%, distribution 20% |
| 6sense | 48.4 | 5 | 0 / 5 | 0 | 1 | 0 | standard 60%, builds-on-platform 20%, distribution 20% |
| Experian | 45.9 | 10 | 0 / 10 | 0 | 4 | 0 | contract 10%, standard 30%, builds-on-platform 20%, distribution 40% |
| Walnut | 42.3 | 4 | 0 / 4 | 0 | 0 | 1 | ipaas-bridge 25%, standard 50%, builds-on-platform 25% |
| Celonis | 42.2 | 9 | 0 / 9 | 0 | 6 | 0 | standard 27%, builds-on-platform 18%, distribution 55% |
| Knak | 36.6 thin | 2 | 0 / 2 | 0 | 0 | 0 | standard 50%, builds-on-platform 50% |
| Surfe | 36.6 thin | 2 | 0 / 2 | 0 | 0 | 0 | standard 50%, builds-on-platform 50% |
| LeadIQ | 31.2 | 4 | 0 / 4 | 0 | 0 | 2 | ipaas-bridge 50%, standard 25%, builds-on-platform 25% |
| Sendoso | 31.2 | 4 | 0 / 4 | 0 | 0 | 2 | ipaas-bridge 50%, standard 25%, builds-on-platform 25% |
| ZeroBounce | 30.2 | 7 | 0 / 7 | 0 | 3 | 2 | ipaas-bridge 29%, standard 14%, builds-on-platform 14%, distribution 43% |
| Badger Maps | 17.8 | 35 | 0 / 35 | 0 | 1 | 31 | ipaas-bridge 91%, standard 3%, builds-on-platform 3%, distribution 3% |
| lemlist | 16.5 | 40 | 0 / 40 | 0 | 0 | 36 | ipaas-bridge 95%, standard 3%, builds-on-platform 3% |
| Kixie | 15.4 | 35 | 0 / 35 | 0 | 0 | 31 | ipaas-bridge 94%, standard 3%, builds-on-platform 3% |
core 3 · builds the connectors its customers need
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| HubSpot | 59.2 | 102 | 11 / 91 | 0 | 5 | 36 | partner-built 11%, provider-built 36%, ipaas-bridge 34%, contract 7%, standard 1%, covered 3%, builds-on-platform 3%, distribution 5% |
| Docusign | 57.3 | 76 | 20 / 56 | 0 | 1 | 2 | partner-built 31%, provider-built 48%, ipaas-bridge 2%, contract 2%, standard 7%, builds-on-platform 7%, distribution 1% |
| Ada | 46.0 | 20 | 0 / 20 | 0 | 4 | 1 | provider-built 55%, ipaas-bridge 5%, standard 10%, builds-on-platform 10%, distribution 20% |
mixed 9 · no single mode dominates
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Brevo | 55.8 | 64 | 0 / 64 | 0 | 4 | 5 | provider-built 18%, own-page 33%, ipaas-bridge 7%, agent-tooling 25%, standard 1%, covered 3%, builds-on-platform 6%, distribution 6% |
| Twilio | 55.7 | 65 | 0 / 65 | 0 | 4 | 36 | ipaas-bridge 59%, contract 5%, standard 5%, coverage 10%, covered 3%, builds-on-platform 11%, distribution 7% |
| RingCentral | 51.2 | 20 | 0 / 20 | 0 | 2 | 5 | ipaas-bridge 25%, standard 5%, coverage 30%, covered 5%, builds-on-platform 25%, distribution 10% |
| HyperTrack | 46.2 | 3 | 0 / 3 | 0 | 1 | 0 | standard 33%, builds-on-platform 33%, distribution 33% |
| Stack Moxie | 46.2 | 3 | 0 / 3 | 0 | 1 | 0 | standard 33%, builds-on-platform 33%, distribution 33% |
| Automation Anywhere | 46.1 | 7 | 2 / 5 | 0 | 4 | 0 | partner-built 22%, standard 22%, builds-on-platform 11%, distribution 44% |
| Salesloft | 42.4 | 43 | 0 / 43 | 0 | 1 | 35 | ipaas-bridge 81%, contract 5%, standard 2%, covered 2%, builds-on-platform 7%, distribution 2% |
| Anaplan | 41.4 | 11 | 0 / 11 | 0 | 4 | 2 | ipaas-bridge 17%, standard 17%, covered 17%, builds-on-platform 17%, distribution 33% |
| GoNitro | 39.1 | 3 | 0 / 3 | 0 | 0 | 1 | ipaas-bridge 33%, standard 33%, builds-on-platform 33% |
list 3 · a long list on its own page, mostly unevidenced
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| ZoomInfo | 47.5 | 221 | 0 / 221 | 0 | 5 | 31 | own-page 81%, ipaas-bridge 13%, standard 1%, builds-on-platform 2%, distribution 2% |
| Outreach | 40.8 | 159 | 0 / 159 | 11 | 0 | 0 | own-page 81%, agent-tooling 11%, contract 1%, unknown 7% |
| Total Expert | 25.0 | 12 | 0 / 12 | 0 | 0 | 0 | own-page 75%, standard 17%, builds-on-platform 8% |
long-tail 1 · reached only through iPaaS bridges
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Microsoft Dynamics 365 Sales | 2.5 thin | 1 | 0 / 1 | 0 | 0 | 1 | ipaas-bridge 100% |
distribution 1 · only sells through cloud marketplaces
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Revnu | 9.6 thin | 1 | 0 / 1 | 0 | 2 | 0 | distribution 100% |
undeclared 3 · declares nothing we can read: no number
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Drippay | undeclared | - | - | - | - | - | |
| Salesforce Service Cloud APIs | undeclared | - | - | - | - | - | |
| UserGems | undeclared | - | - | - | - | - |
Top workflows by market votes
Workflows (Arazzo) and their phrasing are generated by API Evangelist, ranked by market votes (integration edges in the graph, weighted by channel).
In-market workflows only: a step on the market provider's side maps to this market's business capabilities (), and the partner is not a generic export/notify app. Other workflows are counted as bridges (including any whose steps do not resolve to a capability yet). Methodology. In-market: 70; bridges: 0.
| Workflow | Between | Votes | Weighted | Arazzo |
|---|---|---|---|---|
| Add new HubSpot contacts to Mailchimp Add new HubSpot contacts to Mailchimp |
HubSpot ↔ Mailchimp | 6 | 3.0 | workflow generated by API Evangelist |
| Add new HubSpot contacts to Mailchimp lists Add new HubSpot contacts to Mailchimp lists |
HubSpot ↔ Mailchimp | 6 | 3.0 | workflow generated by API Evangelist |
| Create or update HubSpot contacts from new Mailchimp subscribers Create or update HubSpot contacts from new Mailchimp subscribers |
HubSpot ↔ Mailchimp | 6 | 3.0 | workflow generated by API Evangelist |
| Sync new HubSpot contacts into a Mailchimp audience Create a HubSpot contact, then subscribe the same person to a Mailchimp audience list with merge fields carried across. |
HubSpot ↔ Mailchimp | 6 | 3.0 | workflow generated by API Evangelist |
| Add new Zoho CRM contacts to Google Ads Custom Lists Add new Zoho CRM contacts to Google Ads Custom Lists |
Zoho CRM ↔ Google Ads | 7 | 2.8 | workflow generated by API Evangelist |
| Add new Zoho CRM leads to Google Ads Custom Lists Add new Zoho CRM leads to Google Ads Custom Lists |
Zoho CRM ↔ Google Ads | 7 | 2.8 | workflow generated by API Evangelist |
| Create or update module entries in Zoho CRM for new Google Ads leads Create or update module entries in Zoho CRM for new Google Ads leads |
Zoho CRM ↔ Google Ads | 7 | 2.8 | workflow generated by API Evangelist |
| Generate offline conversions in Google Ads for new Zoho CRM contacts Generate offline conversions in Google Ads for new Zoho CRM contacts |
Zoho CRM ↔ Google Ads | 7 | 2.8 | workflow generated by API Evangelist |
| Send Offline Conversion to Google Ads for New Lead in Zoho CRM Send Offline Conversion to Google Ads for New Lead in Zoho CRM |
Zoho CRM ↔ Google Ads | 7 | 2.8 | workflow generated by API Evangelist |
| Bi-directional contact sync with Salesforce Query a contact in Salesforce with SOQL and mirror it into the HubSpot CRM, keeping two systems of record aligned. |
HubSpot ↔ Salesforce | 2 | 2.0 | workflow generated by API Evangelist |
| Sync Stripe customers into HubSpot contacts Create a customer in Stripe, then sync that payment customer into HubSpot as a CRM contact for revenue reporting. |
HubSpot ↔ Stripe | 2 | 2.0 | workflow generated by API Evangelist |
| Add HubSpot contacts to SendGrid and send a welcome Create a HubSpot contact, add them to a SendGrid contact list, then send a welcome email through SendGrid. |
HubSpot ↔ SendGrid | 2 | 1.4 | workflow generated by API Evangelist |
| Append HubSpot contacts as Google Sheets rows Create a HubSpot contact, then append it as a new row in a Google Sheet for lightweight reporting and lists. |
HubSpot ↔ Google Sheets | 2 | 1.4 | workflow generated by API Evangelist |
| Open Zendesk support tickets for HubSpot contacts Create a HubSpot contact, then open a Zendesk support ticket with that contact as the requester. |
HubSpot ↔ Zendesk | 2 | 1.4 | workflow generated by API Evangelist |
| Post real-time Slack notifications for new deals Create a HubSpot deal, then post a real-time notification to a Slack channel announcing the new opportunity. |
HubSpot ↔ Slack | 2 | 1.4 | workflow generated by API Evangelist |
Generated 2026-10-21 from API Evangelist's own files; nothing on this page is a model's judgement. Provisional and unweighted; not part of the Kin Score composite or agent readiness. Read the Market layer methodology. Disagree with an edge? Every edge cites its evidence and can be corrected through the normal correction path.