Unify

Unify is a B2B outbound and go-to-market platform that pairs AI agents with reps to find buyers already in market and reach them with the right message, combining 40+ data sources, 1.1B+ contacts and 65M+ companies with intent signals, automated Plays and multi-channel sequences. Founded in 2023 and backed by $52M+ from the OpenAI Startup Fund, Thrive Capital, Battery Ventures and Emergence Capital, Unify publishes four anonymous OpenAPI 3.0 documents covering 68 operations across Data, Sequences, Tasks and Analytics, official Python and TypeScript SDKs, browser intent clients, a hosted OAuth-protected MCP server exposing 71 tools, provider-published agent skills, and an A2A agent card.

Unify publishes 4 API contracts indexed on the APIs.io network, including Analytics Events API, Sequences API, Tasks API, and 1 more. Tagged areas include Sales, Marketing, Go-To-Market, Outbound, and Intent Data.

The Unify catalog on APIs.io includes 1 event-driven AsyncAPI specification.

Unify’s developer surface includes authentication, documentation, API reference, getting-started guide, engineering blog, pricing, signup flow, and 37 more developer resources.

🌐 Visit website 📡 Source on GitHub

70.1/100 exemplar ▬ flat Agent 60/100 agent ready Front door AI 4/6 moderate saas Full breakdown ↓
scored 2026-10-17 · rubric v0.24.0

AccessSelf serve

7 published contracts 1 MCP Servers

Sales Marketing Go-To-Market Outbound Intent Data AI Agents B2B Data Enrichment Sequences Analytics TaskBulk APIMCP Agent Skills Webhook A2A

What people ask Unify 4

The questions people put to an LLM, and the jobs they hand an agent, that Unify's APIs answer — each one linked to the operation that does it. Generated by API Evangelist

Unify Data API Start a bulk export of analytics events “How do I export all my website page, track and identify events from Unify in bulk?” List analytics event export jobs “Which analytics event export jobs have I started recently?” Check the status of an event export job “Has my analytics event export job finished yet?” Cancel a running event export job “Can I stop an analytics event export that is still running?”

Unify Sequences API Start a bulk export of sequence step activity “How do I export email opens and replies for every step each person went through in my sequences?” List enrollment step export jobs “Which per-step sequence activity exports have I started?” Check the status of an enrollment step export “Is my sequence step activity export finished yet?” Cancel a running enrollment step export “Can I stop a sequence step activity export that is still running?”

Unify Tasks API List outreach tasks “What outreach tasks are assigned to a particular rep?” Create an outreach task for a person “How do I create a call or LinkedIn task for a prospect?” Start a bulk export of tasks “How do I export every task in bulk instead of paging the task list?” List task export jobs “Which bulk task export jobs have I started?”

Unify Analytics Events API Identify a website visitor “How do I tell Unify who an anonymous website visitor actually is?” Record a page view “How do I log that a visitor viewed a page on my site?” Track a custom product event “How do I record a custom action like a signup or a button click?”

Kin Score

Kin Score How this is scored →
scored 2026-10-17 · rubric v0.24.0

Composite quality — 70.1/100 · exemplar

Contract Quality 11.1 / 19

Developer Ergonomics 10.7 / 15

Access Clarity 12.8 / 15

Operational Transparency 5.6 / 10

Contract Governance 1.6 / 9

Discoverability 6.0 / 8

Regulatory Posture 5.9 / 15

Create-or-Update Ergonomics 3.3 / 10

Agent readiness — 60/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 6 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 5 / 5

Registration Without a Human 6 / 6

Agentic Commerce Well-Known Document 0 / 5

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

The six quality facets above are damped to 75 points between them, because the conditional facet above carries the other 25. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 75% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/unify: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Markets this provider is in provisional

The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.

Market	Position	Depth	Registered MCP server	Declares compatibility
AI Agents (A2A agent cards)	covered	37.7	-	1

Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.

Standards implemented 1

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

Agent Skills

tagged — the provider's own APIs.json carries the standard as a tag; implementation not verified

APIs 4

Individual APIs this provider publishes, each with its own machine-readable definition.

Unify Analytics Events API

Server-side event collection for the Unify Analytics API - identify, page and track events posted from a website or product with a public write key over HTTP Basic. 3 operation(s).

Unify Sequences API

List, retrieve, pause, resume and delete Unify outbound sequences and read their ordered steps. 7 operation(s).

Unify Tasks API

Create, read, update, complete, delete, list and bulk-export the outreach tasks - emails, calls, LinkedIn touches and manual action items - assigned to Unify users against a per...

Unify Data API

The Data API from Unify — 18 operation(s) for data.

Open Collections 12

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

API Collection

OPEN COLLECTION

Unify Data Event Query Jobs API

OPEN COLLECTION

Unify Analytics Events API

OPEN COLLECTION

Unify Data Object Attribute Options API

OPEN COLLECTION

Unify Data Object Attributes API

OPEN COLLECTION

Unify Data Object Record Query Jobs API

OPEN COLLECTION

Unify Data Object Records API

OPEN COLLECTION

Unify Data Objects API

OPEN COLLECTION

Unify Sequences Sequence Enrollment Steps API

OPEN COLLECTION

Unify Sequences Sequence Enrollments API

OPEN COLLECTION

Unify Sequences API

OPEN COLLECTION

Unify Tasks API

OPEN COLLECTION

Scroll for all 12

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Unify MCP Server

Remote MCP server at mcp.unifygtm.com.

MCP SERVER

Pricing Plans 1

Published pricing tiers and plan structures.

Unify Plans Pricing

4 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Unify Rate Limits

7 limits

RATE LIMITS

Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Unify Webhooks

ASYNCAPI

OpenAPI Overlays 8

Overlays applied on top of this provider's contracts. Each card says who wrote it: a document the provider publishes, or one API Evangelist derived or generated.

Unify Analytics Overlay

4 actions · update · unify-analytics-openapi.json

GENERATED

Unify Data Api Phrasing Overlay

32 actions · phrasing · unify-data-api-openapi.yml

GENERATED

Unify Data Overlay

4 actions · update · unify-data-openapi.json

GENERATED

Unify Events Api Phrasing Overlay

4 actions · phrasing · unify-events-api-openapi.yml

GENERATED

Unify Sequences Api Phrasing Overlay

24 actions · phrasing · unify-sequences-api-openapi.yml

GENERATED

Unify Sequences Overlay

4 actions · update · unify-sequences-openapi.json

GENERATED

Unify Tasks Api Phrasing Overlay

12 actions · phrasing · unify-tasks-api-openapi.yml

GENERATED

Unify Tasks Overlay

4 actions · update · unify-tasks-openapi.json

GENERATED

Scroll for all 8

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Unify Authentication

apiKey/http/oauth2 · 3 schemes

SECURITY

Unify Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Unify Trust Center

SOC 2

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Unify Scopes

14 scopes · authorizationCode/deviceCode/clientCredentials/refreshToken/tokenExchange/implicit

14 scopes

SCOPES

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Unify Agentic Access

68 operations · 37 acting

AGENTIC

Resources

Get Started 4

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

SignUp

SignUp

Login

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 5

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

LLMsTxt

MCPServer

AgentSkill

WellKnown

Design & Contract 7

Pagination, idempotency, versioning, errors, and events

Conformance

ErrorCatalog

Lifecycle

Conventions

DataModel

Webhooks

Components

Scroll for all 7

Build 4

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

Packages

SDKs

ToolCrosswalk

Access & Security 5

Authentication, authorization, and security posture

TrustCenter

DomainSecurity

Authentication

Compliance

OAuthScopes

Operate 4

Status, limits, changes, and where to get help

ChangeLog

RateLimits

Support

ChangeLog

Commercial 4

Pricing, plans, and the legal terms of use

Pricing

TermsOfService

PrivacyPolicy

Plans

Company 4

The organization behind the API

Website

Website

Blog

Blog

XTwitter

XTwitter

LinkedIn

Other 5

Properties that don't map to a standard resource type

Overlay

AgentCard

Overlay

Overlay

Overlay

Source (apis.yml)

aid: unify
name: Unify
description: Unify is a B2B outbound and go-to-market platform that pairs AI agents with reps to find buyers already in market
  and reach them with the right message, combining 40+ data sources, 1.1B+ contacts and 65M+ companies with intent signals,
  automated Plays and multi-channel sequences. Founded in 2023 and backed by $52M+ from the OpenAI Startup Fund, Thrive Capital,
  Battery Ventures and Emergence Capital, Unify publishes four anonymous OpenAPI 3.0 documents covering 68 operations across
  Data, Sequences, Tasks and Analytics, official Python and TypeScript SDKs, browser intent clients, a hosted OAuth-protected
  MCP server exposing 71 tools, provider-published agent skills, and an A2A agent card.
url: https://raw.githubusercontent.com/api-evangelist/unify/refs/heads/main/apis.yml
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://raw.githubusercontent.com/unifygtm/agent-plugins/main/unify/assets/unify-logo-light.svg
x-type: company
x-source: vc-portfolio
x-backed-by:
- battery-ventures
- emergence-capital
specificationVersion: '0.23'
created: '2026-07-17'
modified: '2026-08-13'
x-docs-platform: mintlify
x-docs-platform-confidence: medium
x-docs-platform-checked: 2026-10-17
tags:
- Sales
- Marketing
- Go-To-Market
- Outbound
- Intent Data
- AI Agents
- B2B
- Data Enrichment
- Sequences
- Analytics
- Task
- Bulk API
- MCP
- Agent Skills
- Webhook
- A2A
tags_raw:
- Sales
- Marketing
- Go-To-Market
- Outbound
- Intent Data
- AI Agents
- B2B
- Data Enrichment
- Sequences
- Analytics
- Tasks
- Bulk API
- MCP
- Agent Skills
- Webhooks
- A2A
apis:
- aid: unify:unify-events-api
  name: Unify Analytics Events API
  description: Server-side event collection for the Unify Analytics API - identify, page and track events posted from a website
    or product with a public write key over HTTP Basic. 3 operation(s).
  humanURL: https://docs.unifygtm.com/developers/api/analytics/overview
  baseURL: https://api.unifyintent.com/analytics/v1
  tags:
  - Event
  tags_raw:
  - Events
  properties:
  - type: OpenAPI
    url: openapi/unify-events-api-openapi.yml
  - type: OpenAPI
    url: https://api.unifyintent.com/analytics/v1/openapi.json
    name: Provider-hosted live specification
  - type: Documentation
    url: https://docs.unifygtm.com/developers/api/analytics/overview
  - type: APIReference
    url: https://docs.unifygtm.com/developers/api/analytics/overview
  - type: RateLimits
    url: rate-limits/unify-rate-limits.yml
  - type: Authentication
    url: authentication/unify-authentication.yml
  - type: Overlay
    url: overlays/unify-analytics-overlay.yaml
  - type: ToolCrosswalk
    url: mcp/unify-tool-crosswalk.yml
- aid: unify:unify-sequences-api
  name: Unify Sequences API
  description: List, retrieve, pause, resume and delete Unify outbound sequences and read their ordered steps. 7 operation(s).
  humanURL: https://docs.unifygtm.com/developers/api/sequences/overview
  baseURL: https://api.unifygtm.com/sequences/v1
  tags:
  - Sequences
  properties:
  - type: OpenAPI
    url: openapi/unify-sequences-api-openapi.yml
  - type: OpenAPI
    url: https://api.unifygtm.com/sequences/v1/openapi.json
    name: Provider-hosted live specification
  - type: Documentation
    url: https://docs.unifygtm.com/developers/api/sequences/overview
  - type: APIReference
    url: https://docs.unifygtm.com/developers/api/sequences/overview
  - type: RateLimits
    url: rate-limits/unify-rate-limits.yml
  - type: Authentication
    url: authentication/unify-authentication.yml
  - type: Overlay
    url: overlays/unify-sequences-overlay.yaml
  - type: ToolCrosswalk
    url: mcp/unify-tool-crosswalk.yml
- aid: unify:unify-tasks-api
  name: Unify Tasks API
  description: Create, read, update, complete, delete, list and bulk-export the outreach tasks - emails, calls, LinkedIn touches
    and manual action items - assigned to Unify users against a person. 11 operation(s).
  humanURL: https://docs.unifygtm.com/developers/api/tasks/overview
  baseURL: https://api.unifygtm.com/tasks/v1
  tags:
  - Task
  tags_raw:
  - Tasks
  properties:
  - type: OpenAPI
    url: openapi/unify-tasks-api-openapi.yml
  - type: OpenAPI
    url: https://api.unifygtm.com/tasks/v1/openapi.json
    name: Provider-hosted live specification
  - type: Documentation
    url: https://docs.unifygtm.com/developers/api/tasks/overview
  - type: APIReference
    url: https://docs.unifygtm.com/developers/api/tasks/overview
  - type: RateLimits
    url: rate-limits/unify-rate-limits.yml
  - type: Authentication
    url: authentication/unify-authentication.yml
  - type: Overlay
    url: overlays/unify-tasks-overlay.yaml
  - type: ToolCrosswalk
    url: mcp/unify-tool-crosswalk.yml
- aid: unify:unify-data-api
  name: Unify Data API
  description: The Data API from Unify — 18 operation(s) for data.
  humanURL: https://docs.unifygtm.com/developers/api/analytics/overview
  baseURL: https://api.unifyintent.com/analytics/v1
  tags:
  - Data
  properties:
  - type: OpenAPI
    url: openapi/unify-data-api-openapi.yml
  - type: Documentation
    url: https://docs.unifygtm.com/developers/api/data/overview
  - type: APIReference
    url: https://docs.unifygtm.com/developers/api/data/overview
  - type: RateLimits
    url: rate-limits/unify-rate-limits.yml
  - type: Authentication
    url: authentication/unify-authentication.yml
  - type: ToolCrosswalk
    url: mcp/unify-tool-crosswalk.yml
  - type: Documentation
    url: https://docs.unifygtm.com/developers/api/sequences/overview
  - type: APIReference
    url: https://docs.unifygtm.com/developers/api/sequences/overview
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Overlay
  url: overlays/unify-analytics-overlay.yaml
- type: AgenticAccess
  url: agentic-access/unify-agentic-access.yml
- type: TrustCenter
  url: security/unify-trust-center.yml
- type: DomainSecurity
  url: security/unify-domain-security.yml
- type: Authentication
  url: authentication/unify-authentication.yml
- type: Website
  url: https://www.unifygtm.com
- type: DeveloperPortal
  url: https://docs.unifygtm.com/developers/introduction
- type: Documentation
  url: https://docs.unifygtm.com
- type: APIReference
  url: https://docs.unifygtm.com/developers/api/data/overview
- type: GettingStarted
  url: https://docs.unifygtm.com/getting-started/setup-guide
- type: Blog
  url: https://www.unifygtm.com/blog
- type: GitHubOrganization
  url: https://github.com/unifygtm
- type: Pricing
  url: https://www.unifygtm.com/pricing
- type: SignUp
  url: https://app.unifygtm.com/?screen_hint=signup
- type: Login
  url: https://auth.unifygtm.com/u/login/identifier
- type: TermsOfService
  url: https://www.unifygtm.com/legal/terms-and-conditions
- type: PrivacyPolicy
  url: https://www.unifygtm.com/legal/privacy-policy
- type: Compliance
  url: https://trust.unifygtm.com/
- type: ChangeLog
  url: changelog/unify-changelog.yml
- type: LLMsTxt
  url: llms/unify-llms.txt
- type: MCPServer
  url: mcp/unify-mcp.yml
- type: AgentSkill
  url: skills/_index.yml
- type: Packages
  url: packages/unify-packages.yml
- type: SDKs
  url: packages/unify-packages.yml
- type: Conformance
  url: conformance/unify-conformance.yml
- type: ErrorCatalog
  url: errors/unify-problem-types.yml
- type: Lifecycle
  url: lifecycle/unify-lifecycle.yml
- type: Conventions
  url: conventions/unify-conventions.yml
- type: DataModel
  url: data-model/unify-data-model.yml
- type: Webhooks
  url: asyncapi/unify-webhooks.yml
- type: XTwitter
  url: https://twitter.com/unifygtm
- type: LinkedIn
  url: https://www.linkedin.com/company/unifygtm/
- type: AgentCard
  url: a2a/unify-a2a.yml
- type: WellKnown
  url: well-known/unify-well-known.yml
- type: OAuthScopes
  url: scopes/unify-scopes.yml
- type: ToolCrosswalk
  url: mcp/unify-tool-crosswalk.yml
- type: Plans
  url: plans/unify-plans-pricing.yml
- type: RateLimits
  url: rate-limits/unify-rate-limits.yml
- type: Components
  url: components/unify-components.yml
- type: Overlay
  url: overlays/unify-data-overlay.yaml
- type: Overlay
  url: overlays/unify-sequences-overlay.yaml
- type: Overlay
  url: overlays/unify-tasks-overlay.yaml
- type: Support
  url: mailto:support@unifygtm.com
- type: ChangeLog
  url: https://www.unifygtm.com/changelog
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 13
  pass: local-v1
x-a2a:
  verified: true
  probed: '2026-09-26'
  url: https://docs.unifygtm.com/.well-known/agent-card.json
  grade: conformant
  protocol_version: '0.3'
  control: 404

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