Markets · bedrock market · provisional
Pipedrive Marketplace (CRM integrations from third-party publishers for the SMB sales CRM)
Platform market (pipedrive marketplace directory; builders ranked, listing = participation). The Kin Score Market layer reads each provider in its market: who it integrates with, how deep those integrations go, and where the market publishes its own structure. Methodology.
37providers measured
32 (86.5%)declare their own
1 (2.7%)covered by others only
2 (5.4%)distribution only (sell through, not integrations)
2 (5.4%)undeclared
14declare compatibility (report only, not weighted)
15in-market workflows shown
Provisional. Provisional and unweighted: the Market layer is not part of the composite or agent readiness. Leader lists are read within a position, never as one ranking. A provider that declares nothing we can
read is shown as undeclared, with no number: we never infer integrations.
Where this market publishes its structure
- Pipedrive Marketplace sitemap (www.pipedrive.com/en/marketplace/sitemap.xml) machine-readable, 523 app URLs enumerated
- Pipedrive Marketplace app detail pages (www.pipedrive.com/en/marketplace/app/
/ , page __NEXT_DATA__) machine-readable, 35 of 523 read (developer, Website, Privacy Notice); then HTTP 429 + Cloudflare 'Just a moment...' bot challenge for 40+ min -- not bypassed; 485 unread; 13 publishers linked (all in-market), 10 Pipedrive-built skipped, 2 held (Pipedrive / HubSpot shared hosts), 13 unlinked (no catalog repo) - Pipedrive Marketplace home page collectionsApps (__NEXT_DATA__) machine-readable, 20 featured apps with website_url; 3 not otherwise read, none linked
- Webflow Apps directory (webflow.com/apps) not machine-readable: not read: Webflow's own platform store, not a Pipedrive register (fallback unused because Pipedrive sources were readable)
Own = declares at least one integration itself; covered = visible only because an aggregator, standards body, regulator or partner contract names it; distribution-only = listed only on cloud marketplaces it sells through, a channel reported beside, never counted as its own declared integrations; undeclared = nothing we can read, so no number; declares_compatibility = providers with a `compatible` shape vote, report only (kin, 2026-10-13): never counted as own, never in depth or position.
Taxonomy how this market maps onto apis.io
Derived 2026-10-23 from the 37 providers in this market we could resolve in the catalog. The percentage is the share of those providers carrying each one; it describes the market, not the tag or industry. Tag groups have no page of their own yet, so they are listed unlinked.
| Tags | CRM 57%, MCP 30%, Sales 24%, Marketing 22% |
|---|---|
| Tag groups | CRM 76%, MCP 41%, Conversational AI 32%, Messaging 30%, Marketing Automation 24%, Marketing 22% |
| Industries | Customer Relationship Management (CRM) 57%, Marketing & Advertising 51%, Artificial Intelligence 35%, Data & Analytics 30%, Customer Support & Service 27%, Telecommunications & Connectivity 22% |
| Areas | Workflow Automation 14%, Communications 14%, AI Automation 11%, Agents 11% |
| Capabilities | Customer Relationship Management 46%, Sales Management 38%, Developer Platform & API Ecosystem Management 27%, Customer Service Management 27%, Marketing Management 24% |
share of resolved cohort carrying it; tags >=0.20 & >=3 members (max 12, junk dropped), tag_groups >=0.20 (cooccurrence, non-cross-cutting; max 8), industries >=0.20 (max 6), areas >=0.10 (max 6; areas are keyword-matched and sparse), capabilities L1 >=0.20 (max 8); derive-market-taxonomy.py
Leaders by position (provisional)
Provisional: grouped by position, depth compared within a position only. Distribution (cloud marketplaces) and iPaaS bridges are counted beside position, never inside it. Unknown-builder listings are left out of position shares and counted here.
gravity 5 · other companies invest to build on it
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Salesforce | 65.3 | 459 | 366 / 93 | 0 | 1 | 36 | partner-built 78%, provider-built 6%, ipaas-bridge 7%, contract 2%, standard 1%, covered 5%, builds-on-platform 1% |
| HubSpot | 59.9 | 438 | 342 / 96 | 0 | 6 | 37 | partner-built 78%, provider-built 8%, ipaas-bridge 8%, contract 2%, covered 1%, builds-on-platform 1%, distribution 1% |
| Zendesk | 59.3 | 244 | 196 / 48 | 0 | 5 | 36 | partner-built 79%, ipaas-bridge 15%, contract 2%, standard 1%, builds-on-platform 1%, distribution 2% |
| Pipedrive | 53.7 | 62 | 12 / 50 | 0 | 0 | 37 | partner-built 21%, ipaas-bridge 61%, contract 5%, covered 2%, builds-on-platform 11% |
| Zoho CRM | 52.9 | 118 | 71 / 47 | 0 | 1 | 36 | partner-built 70%, provider-built 1%, ipaas-bridge 26%, contract 1%, covered 1%, distribution 1% |
builds-on 16 · publishes apps on other platforms' stores
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Import2 | 56.9 | 5 | 0 / 5 | 0 | 0 | 0 | standard 40%, builds-on-platform 60% |
| Aircall | 54.3 | 48 | 0 / 48 | 0 | 0 | 35 | ipaas-bridge 74%, standard 6%, covered 2%, builds-on-platform 17% |
| CloudTalk | 54.3 | 44 | 0 / 44 | 0 | 0 | 32 | ipaas-bridge 73%, standard 7%, builds-on-platform 20% |
| JustCall | 54.3 | 20 | 0 / 20 | 0 | 0 | 5 | ipaas-bridge 25%, standard 10%, builds-on-platform 65% |
| Surfe | 53.9 | 3 | 0 / 3 | 0 | 0 | 0 | standard 33%, builds-on-platform 67% |
| ActiveCampaign | 53.8 | 47 | 0 / 47 | 0 | 1 | 35 | ipaas-bridge 74%, contract 2%, standard 2%, covered 6%, builds-on-platform 13%, distribution 2% |
| 6sense | 50.1 | 10 | 0 / 10 | 0 | 1 | 0 | standard 40%, builds-on-platform 50%, distribution 10% |
| PandaDoc | 49.9 | 14 | 0 / 14 | 0 | 0 | 5 | ipaas-bridge 36%, standard 14%, builds-on-platform 50% |
| Oneflow | 49.1 | 7 | 0 / 7 | 0 | 0 | 1 | ipaas-bridge 14%, standard 29%, builds-on-platform 57% |
| Bigtincan | 46.8 | 8 | 0 / 8 | 0 | 2 | 0 | standard 12%, builds-on-platform 62%, distribution 25% |
| Apollo.io | 46.5 | 47 | 0 / 47 | 0 | 1 | 35 | ipaas-bridge 80%, standard 5%, covered 2%, builds-on-platform 11%, distribution 2% |
| Fireflies.ai | 38.1 | 11 | 0 / 11 | 0 | 1 | 4 | ipaas-bridge 36%, standard 9%, builds-on-platform 45%, distribution 9% |
| GetResponse | 27.1 | 42 | 0 / 42 | 0 | 1 | 34 | ipaas-bridge 87%, builds-on-platform 10%, distribution 3% |
| lemlist | 21.2 | 41 | 0 / 41 | 0 | 0 | 36 | ipaas-bridge 92%, standard 3%, builds-on-platform 5% |
| SPOTIO | 19.7 thin | 2 | 0 / 2 | 0 | 0 | 1 | ipaas-bridge 50%, builds-on-platform 50% |
| Act-On | 15.9 | 33 | 0 / 33 | 0 | 0 | 31 | ipaas-bridge 94%, builds-on-platform 6% |
coverage 2 · reaches banks, carriers, systems or channels (an aggregator)
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Zapier | 54.8 | 1360 | 0 / 1360 | 0 | 0 | 2 | coverage 98%, builds-on-platform 1% |
| Pipedream | 50.0 | 768 | 0 / 768 | 0 | 0 | 1 | coverage 99%, builds-on-platform 1% |
covered 1 · reached mainly through aggregators
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Unify | 37.1 | 6 | 0 / 6 | 0 | 2 | 1 | ipaas-bridge 17%, standard 17%, covered 33%, distribution 33% |
standard 3 · listed by a voluntary standard's own directory
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Lightfield | 36.4 | 3 | 0 / 3 | 0 | 2 | 0 | standard 33%, distribution 67% |
| Leadspace | 34.5 thin | 2 | 0 / 2 | 0 | 0 | 0 | standard 50%, builds-on-platform 50% |
| Vendasta | 18.8 | 34 | 0 / 34 | 0 | 1 | 31 | ipaas-bridge 91%, standard 3%, builds-on-platform 3%, distribution 3% |
core 1 · builds the connectors its customers need
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Ada | 46.0 | 20 | 0 / 20 | 0 | 4 | 1 | provider-built 55%, ipaas-bridge 5%, standard 10%, builds-on-platform 10%, distribution 20% |
mixed 2 · no single mode dominates
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Brevo | 55.8 | 67 | 0 / 67 | 0 | 5 | 6 | provider-built 17%, own-page 31%, ipaas-bridge 9%, agent-tooling 24%, standard 1%, covered 3%, builds-on-platform 7%, distribution 7% |
| RingCentral | 54.9 | 26 | 0 / 26 | 0 | 3 | 5 | ipaas-bridge 19%, standard 12%, coverage 23%, covered 4%, builds-on-platform 31%, distribution 12% |
list 2 · a long list on its own page, mostly unevidenced
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| ZoomInfo | 55.6 | 224 | 0 / 224 | 0 | 5 | 31 | own-page 80%, ipaas-bridge 13%, standard 1%, builds-on-platform 3%, distribution 2% |
| Outreach | 42.5 | 160 | 0 / 160 | 11 | 0 | 0 | own-page 80%, agent-tooling 11%, contract 1%, standard 1%, unknown 7% |
long-tail 1 · reached only through iPaaS bridges
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Oracle Siebel | 2.5 thin | 1 | 0 / 1 | 0 | 0 | 1 | ipaas-bridge 100% |
distribution 2 · only sells through cloud marketplaces
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Leadping | 28.7 | 4 | 0 / 4 | 0 | 4 | 0 | distribution 100% |
| Revnu | 9.6 thin | 1 | 0 / 1 | 0 | 2 | 0 | distribution 100% |
undeclared 2 · declares nothing we can read: no number
| Provider | Depth | Integrations | In / out | Unknown builder | Distribution | iPaaS bridge | Mix |
|---|---|---|---|---|---|---|---|
| Drippay | undeclared | - | - | - | - | - | |
| Salesforce Service Cloud APIs | undeclared | - | - | - | - | - |
Top workflows by market votes
Workflows (Arazzo) and their phrasing are generated by API Evangelist, ranked by market votes (integration edges in the graph, weighted by channel).
In-market workflows only: a step on the market provider's side maps to this market's business capabilities (), and the partner is not a generic export/notify app. Other workflows are counted as bridges (including any whose steps do not resolve to a capability yet). Methodology. In-market: 61; bridges: 0.
| Workflow | Between | Votes | Weighted | Arazzo |
|---|---|---|---|---|
| Add new HubSpot contacts to Mailchimp Add new HubSpot contacts to Mailchimp |
HubSpot ↔ Mailchimp | 6 | 3.0 | workflow generated by API Evangelist |
| Add new HubSpot contacts to Mailchimp lists Add new HubSpot contacts to Mailchimp lists |
HubSpot ↔ Mailchimp | 6 | 3.0 | workflow generated by API Evangelist |
| Create or update HubSpot contacts from new Mailchimp subscribers Create or update HubSpot contacts from new Mailchimp subscribers |
HubSpot ↔ Mailchimp | 6 | 3.0 | workflow generated by API Evangelist |
| Sync new HubSpot contacts into a Mailchimp audience Create a HubSpot contact, then subscribe the same person to a Mailchimp audience list with merge fields carried across. |
HubSpot ↔ Mailchimp | 6 | 3.0 | workflow generated by API Evangelist |
| Add new Zoho CRM contacts to Google Ads Custom Lists Add new Zoho CRM contacts to Google Ads Custom Lists |
Zoho CRM ↔ Google Ads | 7 | 2.8 | workflow generated by API Evangelist |
| Add new Zoho CRM leads to Google Ads Custom Lists Add new Zoho CRM leads to Google Ads Custom Lists |
Zoho CRM ↔ Google Ads | 7 | 2.8 | workflow generated by API Evangelist |
| Create or update module entries in Zoho CRM for new Google Ads leads Create or update module entries in Zoho CRM for new Google Ads leads |
Zoho CRM ↔ Google Ads | 7 | 2.8 | workflow generated by API Evangelist |
| Generate offline conversions in Google Ads for new Zoho CRM contacts Generate offline conversions in Google Ads for new Zoho CRM contacts |
Zoho CRM ↔ Google Ads | 7 | 2.8 | workflow generated by API Evangelist |
| Send Offline Conversion to Google Ads for New Lead in Zoho CRM Send Offline Conversion to Google Ads for New Lead in Zoho CRM |
Zoho CRM ↔ Google Ads | 7 | 2.8 | workflow generated by API Evangelist |
| Bi-directional contact sync with Salesforce Query a contact in Salesforce with SOQL and mirror it into the HubSpot CRM, keeping two systems of record aligned. |
HubSpot ↔ Salesforce | 2 | 2.0 | workflow generated by API Evangelist |
| Sync Stripe customers into HubSpot contacts Create a customer in Stripe, then sync that payment customer into HubSpot as a CRM contact for revenue reporting. |
HubSpot ↔ Stripe | 2 | 2.0 | workflow generated by API Evangelist |
| Add HubSpot contacts to SendGrid and send a welcome Create a HubSpot contact, add them to a SendGrid contact list, then send a welcome email through SendGrid. |
HubSpot ↔ SendGrid | 2 | 1.4 | workflow generated by API Evangelist |
| Append HubSpot contacts as Google Sheets rows Create a HubSpot contact, then append it as a new row in a Google Sheet for lightweight reporting and lists. |
HubSpot ↔ Google Sheets | 2 | 1.4 | workflow generated by API Evangelist |
| Open Zendesk support tickets for HubSpot contacts Create a HubSpot contact, then open a Zendesk support ticket with that contact as the requester. |
HubSpot ↔ Zendesk | 2 | 1.4 | workflow generated by API Evangelist |
| Post real-time Slack notifications for new deals Create a HubSpot deal, then post a real-time notification to a Slack channel announcing the new opportunity. |
HubSpot ↔ Slack | 2 | 1.4 | workflow generated by API Evangelist |
Generated 2026-10-24 from API Evangelist's own files; nothing on this page is a model's judgement. Provisional and unweighted; not part of the Kin Score composite or agent readiness. Read the Market layer methodology. Disagree with an edge? Every edge cites its evidence and can be corrected through the normal correction path.