Industry vertical

Customer Relationship Management (CRM)

Companies providing software and platforms that help businesses manage customer interactions, sales pipelines, and marketing campaigns.

11 providers 545 APIs 9 enterprise adopters

Customer Relationship Management (CRM) on the APIs.io network indexes 11 providers publishing 545 APIs across this industry vertical.

Notable providers include Salesforce, HubSpot, Microsoft, Pipedrive, Copper, Stagwell, and 5 more — each profile links out to that provider’s APIs, schemas, and governance artifacts.

Related industries: Productivity Software, Enterprise Software, Technology, and Marketing & Advertising. Browse every industry vertical at industries.apis.io.

About this industry

The Customer Relationship Management (CRM) vertical on the APIs.io network is tracked across 1 sub-sector — Marketing — mapping 12 companies from ongoing API Evangelist industry research to the providers and APIs they operate on the network.

Market demand

Providers above are the supply side. This is the demand side — enterprises adopting API & AI technology in this vertical, drawn from API Evangelist Insights. Names and maturity are enterprise-scoped; they don't overlap with the provider catalog.

9enterprises adopting
#37 / 50adoption maturity rank
Economics & Sustainabilitystrongest layer
Customization & Adaptationweakest layer

Leading adopters

Salesforce249Microsoft85Mosaic75Pipedrive28monday.com21Copper11HubSpot11Zoho Corporation7Stagwell4

AI & API adoption maturity

Mean adoption intensity across the enterprises above, by capability layer — how this vertical is maturing, from foundational models through governance and FinOps.

Economics & Sustainability
30.5
Statefulness
24.8
Foundational Layer
22.6
Retrieval & Grounding
17.5
Efficiency & Specialization
17.4
Governance & Risk
17.3
Productivity
16.1
Measurement & Accountability
15.5
Integration & Interoperability
11.9
Customization & Adaptation
7.7

Demand data: API Evangelist Insights — enterprise API & AI adoption signals.

Providers (11)

Provider Description APIs Rating
Salesforce Salesforce is a cloud-based customer relationship management (CRM) platform that provides a comprehensive suite of enterprise applications for sales, service, marketing, commerc... 294 exemplar
HubSpot HubSpot is an AI-native customer platform built around the Smart CRM, unifying marketing, sales, customer service, content, commerce and operations on a single shared customer r... 93 exemplar
Microsoft Collection of Microsoft's primary APIs and developer resources. 59 developing
Pipedrive Pipedrive is a sales CRM and pipeline management tool focused on small and mid-market teams. The Pipedrive REST API exposes deals, persons, organizations, activities, leads, pro... 48 developing
Copper Copper is a CRM platform built natively for Google Workspace, designed to help teams cultivate enduring client relationships through purposeful collaboration. Copper offers a RE... 7 developing
Stagwell Stagwell (NASDAQ: STGW) is a digital-first global marketing services and technology company and a Fortune 1000 firm, operating a network of creative, media, communications and r... 3 developing
Zoho Zoho is a comprehensive cloud software suite offering 55+ integrated business applications for sales, marketing, customer service, finance, HR, collaboration, and custom solutio... 34 thin
AppLovin AppLovin is a marketing platform that helps businesses reach, monetize, and grow their global audiences through mobile advertising, mediation, and analytics. The company operate... 11 thin
Monday.com An expressive API to interact with your workflows, automate processes, power integrations, and more! 2 thin
Quad/Graphics Quad (NYSE: QUAD), formerly Quad/Graphics, is a Sussex, Wisconsin marketing experience company that pairs one of North America's largest commercial printing platforms with data,... 0 emerging
Mosaic Mosaic is a North American brand experience agency with global reach, and one of the pillar agencies of Acosta Group. It works across four service lines — experiential marketing... 0 emerging

APIs in this industry (545)

Showing 200 of 545 — search the full set on apis.io.

Salesforce Abort API

The Abort API from Salesforce — 2 operation(s) for abort.

Salesforce Access API

The Access API from Salesforce — 1 operation(s) for access.

Salesforce Accounts API

The Accounts API from Salesforce — 1 operation(s) for accounts.

Salesforce Actions API

The Actions API from Salesforce — 16 operation(s) for actions.

Salesforce Active API

The Active API from Salesforce — 1 operation(s) for active.

Salesforce Add API

The Add API from Salesforce — 2 operation(s) for add.

Salesforce Agent API

The Agent API from Salesforce — 2 operation(s) for agent.

Salesforce Agentforce Agent API

The Salesforce Agentforce Agent API is a REST API that enables developers to communicate with AI agents directly, starting sessions, send...

Salesforce All API

The All API from Salesforce — 4 operation(s) for all.

Salesforce Amend API

The Amend API from Salesforce — 1 operation(s) for amend.

Salesforce Analytics REST API

The Salesforce Analytics REST API (also known as CRM Analytics or Wave API) provides programmatic access to CRM Analytics datasets, lense...

Salesforce Apex REST API

Salesforce Apex REST enables developers to expose custom Apex classes as RESTful web services. By annotating Apex classes and methods wit...

Salesforce Applications API

The Applications API from Salesforce — 6 operation(s) for applications.

Salesforce AppMenu API

Retrieve Salesforce application menu items.

Salesforce Appointment API

The Appointment API from Salesforce — 2 operation(s) for appointment.

Salesforce Approvals API

The Approvals API from Salesforce — 1 operation(s) for approvals.

Salesforce Assets API

Operations for managing Marketing Cloud Content Builder assets including emails, images, and other content items.

Salesforce Async API

The Async API from Salesforce — 1 operation(s) for async.

Salesforce Aura Components

Salesforce Aura Components is the legacy JavaScript component framework for building dynamic web applications on the Salesforce platform....

Salesforce Authentication API

OAuth 2.0 token operations for obtaining access tokens using client credentials or authorization code flows.

Salesforce Authorize API

The Authorize API from Salesforce — 1 operation(s) for authorize.

Salesforce B2B Commerce API

The Salesforce B2B Commerce API provides REST endpoints for handling commerce data in B2B and D2C storefronts. It offers support for addr...

Salesforce Based API

The Based API from Salesforce — 1 operation(s) for based.

Salesforce Basic API

The Basic API from Salesforce — 1 operation(s) for basic.

Salesforce Batch API

The Batch API from Salesforce — 7 operation(s) for batch.

Salesforce Benefits API

The Benefits API from Salesforce — 1 operation(s) for benefits.

Salesforce Blobs API

The Blobs API from Salesforce — 1 operation(s) for blobs.

Salesforce Bulk API

The Bulk API from Salesforce — 6 operation(s) for bulk.

Salesforce Bundles API

The Bundles API from Salesforce — 1 operation(s) for bundles.

Salesforce Calculate API

The Calculate API from Salesforce — 1 operation(s) for calculate.

Salesforce Call API

The Call API from Salesforce — 1 operation(s) for call.

Salesforce Cancel API

The Cancel API from Salesforce — 1 operation(s) for cancel.

Salesforce Candidates API

The Candidates API from Salesforce — 1 operation(s) for candidates.

Salesforce Capability API

The Capability API from Salesforce — 1 operation(s) for capability.

Salesforce Cart API

The Cart API from Salesforce — 1 operation(s) for cart.

Salesforce Change API

The Change API from Salesforce — 1 operation(s) for change.

Salesforce Change Data Capture API

Salesforce Change Data Capture delivers change events that represent changes to Salesforce records including creates, updates, deletes, a...

Salesforce Channel API

The Channel API from Salesforce — 5 operation(s) for channel.

Salesforce Chart API

The Chart API from Salesforce — 1 operation(s) for chart.

Salesforce Checks API

The Checks API from Salesforce — 1 operation(s) for checks.

Salesforce Child API

The Child API from Salesforce — 1 operation(s) for child.

Salesforce Client API

The Client API from Salesforce — 1 operation(s) for client.

Salesforce Clone API

The Clone API from Salesforce — 1 operation(s) for clone.

Salesforce Close API

The Close API from Salesforce — 2 operation(s) for close.

Salesforce Collections API

The Collections API from Salesforce — 4 operation(s) for collections.

Salesforce Comments API

Get, edit, and delete comments.

Salesforce Commerce Cloud OCAPI

The Salesforce Commerce Cloud Open Commerce API (OCAPI) provides a REST interface for accessing Salesforce B2C Commerce data and function...

Salesforce Commerce Cloud Shopper APIs (SCAPI)

The Salesforce Commerce Cloud Shopper APIs (SCAPI) are a modern set of REST APIs for building B2C Commerce storefronts and headless comme...

Salesforce Commitment API

The Commitment API from Salesforce — 1 operation(s) for commitment.

Salesforce Compact API

The Compact API from Salesforce — 1 operation(s) for compact.

Salesforce Completion API

The Completion API from Salesforce — 1 operation(s) for completion.

Salesforce Composite API

The Composite API executes a series of REST API requests in a single POST request, or retrieves a list of other composite resources with ...

Salesforce Configuration API

The Configuration API from Salesforce — 3 operation(s) for configuration.

Salesforce Connect API

The Connect API from Salesforce — 3 operation(s) for connect.

Salesforce Consent API

The Consent API from Salesforce — 1 operation(s) for consent.

Salesforce Contacts API

Operations for listing, retrieving, and deleting Marketing Cloud contact records.

Salesforce Content API

The Content API from Salesforce — 1 operation(s) for content.

Salesforce Conversation API

The Conversation API from Salesforce — 1 operation(s) for conversation.

Salesforce Corporate API

The Corporate API from Salesforce — 1 operation(s) for corporate.

Salesforce Count API

The Count API from Salesforce — 1 operation(s) for count.

Salesforce Create API

The Create API from Salesforce — 23 operation(s) for create.

Salesforce Creation API

The Creation API from Salesforce — 2 operation(s) for creation.

Salesforce Credential API

The Credential API from Salesforce — 6 operation(s) for credential.

Salesforce Credentials API

> Use these Connect API endpoints to get credentials for OAuth consumers of an external client app. Collections returns credentials for a...

Salesforce Custom API

The Custom API from Salesforce — 1 operation(s) for custom.

Salesforce Data API

The Data API from Salesforce — 16 operation(s) for data.

Salesforce Data Cloud API

The Salesforce Data Cloud API provides programmatic access to Data Cloud (formerly Customer Data Platform) for ingesting, querying, and m...

Salesforce Data Extensions API

Operations for reading and writing rows in Marketing Cloud Data Extensions, which are custom tables for storing subscriber data and campa...

Salesforce Decision API

The Decision API from Salesforce — 1 operation(s) for decision.

Salesforce Definition API

The Definition API from Salesforce — 1 operation(s) for definition.

Salesforce Definitions API

The Definitions API from Salesforce — 1 operation(s) for definitions.

Salesforce Deletes API

The Deletes API from Salesforce — 20 operation(s) for deletes.

Salesforce Dependencies API

The Dependencies API from Salesforce — 1 operation(s) for dependencies.

Salesforce Describe API

The Describe API from Salesforce — 13 operation(s) for describe.

Salesforce Detail API

The Detail API from Salesforce — 2 operation(s) for detail.

Salesforce Developer API

The Developer API from Salesforce — 2 operation(s) for developer.

Salesforce Directories API

The Directories API from Salesforce — 1 operation(s) for directories.

Salesforce Discovery API

The Discovery API from Salesforce — 1 operation(s) for discovery.

Salesforce Download API

The Download API from Salesforce — 1 operation(s) for download.

Salesforce Dynamic API

The Dynamic API from Salesforce — 1 operation(s) for dynamic.

Salesforce Edit API

The Edit API from Salesforce — 2 operation(s) for edit.

Salesforce Einstein Platform Services API

The Salesforce Einstein Platform Services API provides REST-based access to Salesforce AI capabilities including image classification, ob...

Salesforce Einstein Prediction Service API

The Salesforce Einstein Prediction Service API enables programmatic access to Einstein Analytics predictions and forecasts built on CRM d...

Salesforce Element API

The Element API from Salesforce — 1 operation(s) for element.

Salesforce Elements API

The Elements API from Salesforce — 6 operation(s) for elements.

Salesforce Eligible API

The Eligible API from Salesforce — 1 operation(s) for eligible.

Salesforce Endpoint API

The Endpoint API from Salesforce — 4 operation(s) for endpoint.

Salesforce Entries API

The Entries API from Salesforce — 1 operation(s) for entries.

Salesforce Events API

The Events API from Salesforce — 16 operation(s) for events.

Salesforce Exchange API

The Exchange API from Salesforce — 1 operation(s) for exchange.

Salesforce Execution API

The Execution API from Salesforce — 1 operation(s) for execution.

Salesforce Exit API

The Exit API from Salesforce — 1 operation(s) for exit.

Salesforce Experience Cloud API

The Salesforce Experience Cloud API provides REST access to Experience Cloud (formerly Community Cloud) data including community membersh...

Salesforce Exports API

The Exports API from Salesforce — 1 operation(s) for exports.

Salesforce Expression API

The Expression API from Salesforce — 4 operation(s) for expression.

Salesforce External API

The External API from Salesforce — 3 operation(s) for external.

Salesforce Failed API

The Failed API from Salesforce — 1 operation(s) for failed.

Salesforce Favorite API

The Favorite API from Salesforce — 3 operation(s) for favorite.

Salesforce Feed API

The Feed API from Salesforce — 7 operation(s) for feed.

Salesforce Feedback API

The Feedback API from Salesforce — 3 operation(s) for feedback.

Salesforce Field API

The Field API from Salesforce — 4 operation(s) for field.

Salesforce Field Service API

The Salesforce Field Service API provides access to Field Service Lightning data and operations including work orders, service appointmen...

Salesforce Files API

The Files API from Salesforce — 7 operation(s) for files.

Salesforce Financial Services Cloud API

The Salesforce Financial Services Cloud API exposes financial services-specific data objects including financial accounts, assets, liabil...

Salesforce Flow API

The Flow API from Salesforce — 2 operation(s) for flow.

Salesforce Following API

The Following API from Salesforce — 1 operation(s) for following.

Salesforce Game API

The Game API from Salesforce — 1 operation(s) for game.

Salesforce Games API

The Games API from Salesforce — 1 operation(s) for games.

Salesforce General API

The General API from Salesforce — 2 operation(s) for general.

Salesforce Generate API

The Generate API from Salesforce — 1 operation(s) for generate.

Salesforce Get API

The Get API from Salesforce — 71 operation(s) for get.

Salesforce Gift API

The Gift API from Salesforce — 1 operation(s) for gift.

Salesforce Gifts API

The Gifts API from Salesforce — 1 operation(s) for gifts.

Salesforce Global API

The Global API from Salesforce — 3 operation(s) for global.

Salesforce Graph API

The Graph API from Salesforce — 1 operation(s) for graph.

Salesforce GraphQL API

The Salesforce GraphQL API provides a GraphQL interface to query and mutate Salesforce data. It allows clients to request exactly the dat...

Salesforce Groups API

Get groups and group members. Create groups, invites, and members.

Salesforce Health Cloud API

The Salesforce Health Cloud API provides FHIR R4-compliant REST APIs and platform APIs for accessing patient and provider data in Health ...

Salesforce History API

The History API from Salesforce — 1 operation(s) for history.

Salesforce Identifiers API

The Identifiers API from Salesforce — 6 operation(s) for identifiers.

Salesforce Image API

The Image API from Salesforce — 1 operation(s) for image.

Salesforce Individual API

The Individual API from Salesforce — 1 operation(s) for individual.

Salesforce Info API

The Info API from Salesforce — 4 operation(s) for info.

Salesforce Information API

The Information API from Salesforce — 3 operation(s) for information.

Salesforce Ingest Job Data API

Operations for uploading CSV data to ingest jobs and retrieving job results (successful, failed, and unprocessed records).

Salesforce Ingest Jobs API

Operations for creating and managing ingest jobs that insert, update, upsert, delete, or hard delete records in bulk using CSV data.

Salesforce Initialize API

The Initialize API from Salesforce — 3 operation(s) for initialize.

Salesforce Initiate API

The Initiate API from Salesforce — 3 operation(s) for initiate.

Salesforce Instant API

The Instant API from Salesforce — 1 operation(s) for instant.

Salesforce Integration API

The Integration API from Salesforce — 1 operation(s) for integration.

Salesforce Interaction Service API

The Salesforce Interaction Service API enables automation and customization of the Bring Your Own Channel (BYOC) experience for messaging...

Salesforce Invites API

The Invites API from Salesforce — 1 operation(s) for invites.

Salesforce Invoke API

The Invoke API from Salesforce — 1 operation(s) for invoke.

Salesforce IoT REST API

The Salesforce IoT REST API provides programmatic access to Salesforce IoT data including contexts, orchestrations, and usage data. It en...

Salesforce Item API

The Item API from Salesforce — 1 operation(s) for item.

Salesforce Items API

The Items API from Salesforce — 6 operation(s) for items.

Salesforce Jobs API

The Jobs API from Salesforce — 12 operation(s) for jobs.

Salesforce Journals API

The Journals API from Salesforce — 1 operation(s) for journals.

Salesforce Journeys API

Operations for listing and retrieving Marketing Cloud Journey Builder journeys (interactions) and firing journey entry events.

Salesforce Keys API

The Keys API from Salesforce — 1 operation(s) for keys.

Salesforce Knowledge API

The Knowledge API from Salesforce — 1 operation(s) for knowledge.

Salesforce Language API

The Language API from Salesforce — 1 operation(s) for language.

Salesforce Last API

The Last API from Salesforce — 2 operation(s) for last.

Salesforce Launch API

The Launch API from Salesforce — 1 operation(s) for launch.

Salesforce Layout API

The Layout API from Salesforce — 1 operation(s) for layout.

Salesforce Layouts API

The Layouts API from Salesforce — 6 operation(s) for layouts.

Salesforce Lightning API

The Lightning API from Salesforce — 6 operation(s) for lightning.

Salesforce Lightning Design System (SLDS)

The Salesforce Lightning Design System (SLDS) provides HTML and CSS component blueprints, design tokens, and utility classes for building...

Salesforce Lightning Web Components (LWC)

Lightning Web Components (LWC) is Salesforce's standards-based JavaScript framework for building UI components on the Salesforce platform...

Salesforce Limits API

Retrieve current API limit usage and quotas for the org.

Salesforce Link API

The Link API from Salesforce — 1 operation(s) for link.

Salesforce List Views API

Retrieve list view data and metadata for use in UI components

Salesforce Lists API

The Lists API from Salesforce — 20 operation(s) for lists.

Salesforce Loader API

The Loader API from Salesforce — 1 operation(s) for loader.

Salesforce Login API

The Login API from Salesforce — 1 operation(s) for login.

Salesforce Logs API

The Logs API from Salesforce — 1 operation(s) for logs.

Salesforce Lookups API

Lookup field search endpoints

Salesforce Managed API

The Managed API from Salesforce — 3 operation(s) for managed.

Salesforce Marketing Cloud SOAP API

The Salesforce Marketing Cloud SOAP API is a full-featured SOAP web service interface for Marketing Cloud that supports subscriber manage...

Salesforce Member API

The Member API from Salesforce — 7 operation(s) for member.

Salesforce Members API

The Members API from Salesforce — 1 operation(s) for members.

Salesforce Memberships API

The Memberships API from Salesforce — 1 operation(s) for memberships.

Salesforce Messages API

The Messages API from Salesforce — 1 operation(s) for messages.

Salesforce Messaging API

Operations for creating and tracking email and SMS message sends, including triggered sends and transactional messages.

Salesforce Metadata API

The Salesforce Metadata API is a SOAP-based API that enables developers to retrieve, deploy, create, update, and delete customizations fo...

Salesforce Method API

The Method API from Salesforce — 1 operation(s) for method.

Salesforce Metrics API

The Metrics API from Salesforce — 2 operation(s) for metrics.

Salesforce Mobile SDK

The Salesforce Mobile SDK provides libraries and tools for building native and hybrid mobile applications on iOS and Android that integra...

Salesforce Models API

The Models API from Salesforce — 2 operation(s) for models.

Salesforce MuleSoft Anypoint Platform API

The MuleSoft Anypoint Platform API provides programmatic access to the MuleSoft integration platform including API Manager, Runtime Manag...

Salesforce Multiple API

The Multiple API from Salesforce — 1 operation(s) for multiple.

Salesforce Named API

The Named API from Salesforce — 6 operation(s) for named.

Salesforce Names API

The Names API from Salesforce — 5 operation(s) for names.

Salesforce Navigation API

The Navigation API from Salesforce — 2 operation(s) for navigation.

Salesforce News API

The News API from Salesforce — 1 operation(s) for news.

Salesforce Notation API

The Notation API from Salesforce — 1 operation(s) for notation.

Salesforce Oauth API

The Oauth API from Salesforce — 5 operation(s) for oauth.

Salesforce Object Info API

Retrieve object metadata including fields, layouts, and picklists

Salesforce Objects API

The Objects API from Salesforce — 5 operation(s) for objects.

Salesforce Order API

The Order API from Salesforce — 2 operation(s) for order.

Salesforce Pages API

The Pages API from Salesforce — 5 operation(s) for pages.

Salesforce Parallel API

The Parallel API from Salesforce — 1 operation(s) for parallel.

Salesforce Pardot API (Account Engagement)

The Salesforce Pardot API (now called Account Engagement API) provides programmatic access to Pardot marketing automation data including ...

Salesforce Password API

The Password API from Salesforce — 3 operation(s) for password.

Salesforce Payments API

The Payments API from Salesforce — 3 operation(s) for payments.

Salesforce Personalized API

The Personalized API from Salesforce — 1 operation(s) for personalized.

Salesforce Photo API

The Photo API from Salesforce — 2 operation(s) for photo.

Salesforce Picklists API

Dependent and independent picklist value endpoints

Salesforce Platform API

The Platform API from Salesforce — 2 operation(s) for platform.

Salesforce Platform Events API

Salesforce Platform Events enables event-driven integration architectures built on the Salesforce platform. Developers define custom even...

Salesforce Post API

The Post API from Salesforce — 7 operation(s) for post.

Salesforce Predict API

The Predict API from Salesforce — 1 operation(s) for predict.

Salesforce Prices API

The Prices API from Salesforce — 1 operation(s) for prices.

Salesforce Procedure API

The Procedure API from Salesforce — 1 operation(s) for procedure.

Salesforce Process API

The Process API from Salesforce — 2 operation(s) for process.

Salesforce Product API

The Product API from Salesforce — 2 operation(s) for product.

Salesforce Profile API

The Profile API from Salesforce — 2 operation(s) for profile.

Salesforce Promotion API

The [promotion APIs](https://developer.salesforce.com/docs/atlas.en-us.loyalty.meta/loyalty/loyalty_promotion_apis_reference.htm) allow y...

Salesforce Promotions API

The Promotions API from Salesforce — 2 operation(s) for promotions.

Salesforce Prompts API

The Prompts API from Salesforce — 1 operation(s) for prompts.

Related industries

Productivity Software (2 shared) Enterprise Software (4 shared) Technology (1 shared) Marketing & Advertising (6 shared)

Sub-sectors tracked in this industry: Marketing.