Industry vertical

Customer Relationship Management (CRM)

Companies providing software and platforms that help businesses manage customer interactions, sales pipelines, and marketing campaigns.

11 providers 709 APIs 9 enterprise adopters

Customer Relationship Management (CRM) on the APIs.io network indexes 11 providers publishing 709 APIs across this industry vertical.

Notable providers include Salesforce, HubSpot, Copper, Microsoft, AppLovin, Pipedrive, and 5 more — each profile links out to that provider’s APIs, schemas, and governance artifacts.

Related industries: Productivity Software, Enterprise Software, Technology, and Marketing & Advertising. Browse every industry vertical at industries.apis.io.

About this industry

The Customer Relationship Management (CRM) vertical on the APIs.io network is tracked across 1 sub-sector — Marketing — mapping 12 companies from ongoing API Evangelist industry research to the providers and APIs they operate on the network.

Market demand

Providers above are the supply side. This is the demand side — enterprises adopting API & AI technology in this vertical, drawn from API Evangelist Insights. Names and maturity are enterprise-scoped; they don't overlap with the provider catalog.

9enterprises adopting
#37 / 50adoption maturity rank
Economics & Sustainabilitystrongest layer
Customization & Adaptationweakest layer

Leading adopters

Salesforce249Microsoft85Mosaic75Pipedrive28monday.com21Copper11HubSpot11Zoho Corporation7Stagwell4

AI & API adoption maturity

Mean adoption intensity across the enterprises above, by capability layer — how this vertical is maturing, from foundational models through governance and FinOps.

Economics & Sustainability
30.5
Statefulness
24.8
Foundational Layer
22.6
Retrieval & Grounding
17.5
Efficiency & Specialization
17.4
Governance & Risk
17.3
Productivity
16.1
Measurement & Accountability
15.5
Integration & Interoperability
11.9
Customization & Adaptation
7.7

Demand data: API Evangelist Insights — enterprise API & AI adoption signals.

Providers (11)

Provider Description APIs Rating
Salesforce Salesforce is a cloud-based customer relationship management (CRM) platform that provides a comprehensive suite of enterprise applications for sales, service, marketing, and more. 294 exemplar
HubSpot HubSpot provides a full platform of marketing, sales, customer service, and CRM software plus the methodology, resources, and support to help businesses grow better. 93 exemplar
Copper Copper is a CRM platform built natively for Google Workspace, designed to help teams cultivate enduring client relationships through purposeful collaboration. Copper offers a RE... 7 strong
Microsoft Collection of Microsoft's primary APIs and developer resources. 55 strong
AppLovin AppLovin is a marketing platform that helps businesses reach, monetize, and grow their global audiences through mobile advertising, mediation, and analytics. The company operate... 11 strong
Pipedrive Pipedrive is a sales CRM and pipeline management tool focused on small and mid-market teams. The Pipedrive REST API exposes deals, persons, organizations, activities, leads, pro... 48 strong
Zoho Zoho is a comprehensive cloud software suite offering 55+ integrated business applications for sales, marketing, customer service, finance, HR, collaboration, and custom solutio... 205 developing
Monday.com An expressive API to interact with your workflows, automate processes, power integrations, and more! 2 developing
Stagwell Stagwell is a digital-first global marketing services and technology company and a Fortune 1000 firm. The company operates a network of agencies and technology brands and offers... 0 minimal
Mosaic Mosaic is a brand experience agency offering experiential marketing, B2B corporate experiences, integrated commerce, and field sales and marketing services. The agency builds br... 0 minimal
Quad/Graphics Quad/Graphics is a worldwide marketing solutions company that provides print and integrated marketing services helping marketers reach today's consumers across multiple channels. 0 minimal

APIs in this industry (709)

Showing 200 of 709 — search the full set on apis.io.

AppLovin Ad Units API

Ad unit lifecycle and configuration

AppLovin Asset Reporting API

Creative-level performance reporting

AppLovin Assets API

Creative asset upload and listing

AppLovin Campaigns API

Campaign create / update / list operations

AppLovin Conversion Events API

Server-to-server conversion event ingestion

AppLovin Creative Sets API

Creative set lifecycle operations

AppLovin Experiments API

Ad unit A/B experiment management

AppLovin Growth Reporting API

Campaign performance reporting for advertisers and publishers

AppLovin Revenue Reporting API

Mediation revenue and user-level reporting

AppLovin Test Devices API

Test device management

AppLovin Waterfalls API

Per-segment waterfall management

Copper Activities API

Activity log entries

Copper Companies API

Company records management

Copper Leads API

Lead records and conversion

Copper Opportunities API

Sales opportunity pipelines

Copper People API

People (contacts) management

Copper Tasks API

Task records management

Copper Webhooks API

Event subscription webhooks

HubSpot Access Tokens API

Operations for retrieving and validating OAuth access token metadata

HubSpot Account Information API

The account information API provides account configuration and usage data for HubSpot accounts. You can retrieve account details includin...

HubSpot Action Definitions API

Operations to create and manage custom workflow action definitions

HubSpot Action Functions API

Operations to manage serverless functions associated with action definitions

HubSpot Actors API

Operations for managing conversation participants including visitors and agents.

HubSpot Application Feature Flags API

Manage feature flag configurations at the application level

HubSpot Association Label Management API

Create, update, and delete custom labels for association types

HubSpot Association Type Definitions API

Retrieve and manage association type definitions across object types

HubSpot Associations API

Operations for managing subscription associations

HubSpot Basic Operations API

Create, read, update, and delete individual call records

HubSpot Batch API

Batch operations for subscriptions

HubSpot Batch Association Operations API

Perform bulk create, read, and archive operations on multiple associations

HubSpot Batch Operations API

Perform bulk operations on multiple blog authors simultaneously

HubSpot Batch Portal Operations API

Perform bulk operations on portal flag states

HubSpot Blog Authors API

Create, read, update, and delete individual blog author profiles

HubSpot Blog Tags API

The blog tags API allows you to create, manage, and organize blog post tags in HubSpot CMS. Tags help organize blog content and improve d...

HubSpot Business Units API

The business units (brands) API provides information about brands tied to a HubSpot user. You can retrieve brand data including brand nam...

HubSpot CMS Content Audit API

The CMS content audit API allows you to query audit logs of CMS changes that occurred within your HubSpot account. You can filter and sor...

HubSpot CMS Site Search API

The site search API allows you to search the content of HubSpot-hosted sites, including site pages, blog posts, landing pages, and knowle...

HubSpot CRM Imports API

The imports endpoints allow you to import contact, company, deal, and other CRM object data into a HubSpot account in bulk using CSV or E...

HubSpot CRM Properties API

The CRM properties endpoints allow you to manage custom properties and view default property details for any CRM object type. You can cre...

HubSpot Calling Extensions API

The calling extensions SDK enables apps to provide a custom calling option to HubSpot users directly from CRM records. The SDK facilitate...

HubSpot Carts API

The carts API enables you to create and manage ecommerce cart data in HubSpot. You can sync cart information between HubSpot and external...

HubSpot Channels API

Operations for managing communication channels such as email, chat, and social media.

HubSpot Companies API

Operations for managing company records

HubSpot Contacts API

Operations for managing contact records

HubSpot Currencies API

The currencies API allows you to manage the currencies used in your HubSpot account. You can set your account's company currency, create ...

HubSpot Custom Objects API

Custom objects allow you to define and create CRM object types that represent data unique to your business. The custom objects API allows...

HubSpot Deals API

Operations for managing deal records

HubSpot Definition Revisions API

Operations to view revision history of action definitions

HubSpot Discounts API

The discounts API enables you to create and associate discounts as part of the pricing details for quotes. Discounts work alongside fees ...

HubSpot Domain Management API

Operations for managing and retrieving domain information

HubSpot Drafts and Revisions API

Manage blog post drafts and revision history

HubSpot Emails API

Operations for managing email engagement records

HubSpot Engagement Communications API

The communications API allows you to log WhatsApp, LinkedIn, or SMS messages to CRM record timelines. You can create, retrieve, update, a...

HubSpot Engagement Postal Mail API

The postal mail engagement API allows you to log postal mail sent to or received from contacts or companies on their CRM records. You can...

HubSpot Event Instances API

Retrieve and query event completion data from CRM objects

HubSpot Event Types API

Discover and retrieve available event type definitions

HubSpot Feedback Submissions API

The feedback submissions API allows you to retrieve survey response data from HubSpot surveys including NPS, CSAT, CES, and custom survey...

HubSpot Fees API

The fees API allows you to create and manage fees that can be included in invoices and legacy quotes. Fees support fixed dollar amounts o...

HubSpot File Content API

Operations for downloading, creating, updating, and deleting source code files

HubSpot File Extraction API

Operations for extracting zip archives in the developer file system

HubSpot File Metadata API

Operations for retrieving file and folder metadata

HubSpot File Validation API

Operations for validating source code files

HubSpot Files API

The files API allows you to upload, manage, and organize files in HubSpot's file manager. You can upload files, organize them into folder...

HubSpot Forms API

The forms endpoints allow you to create and manage HubSpot forms used for capturing lead information. Supported form types include HubSpo...

HubSpot GDPR Compliance API

GDPR-compliant data management operations

HubSpot Goals API

The goals API enables you to sync user-specific sales and service team quotas between HubSpot and external systems. Goals are used to cre...

HubSpot Inboxes API

Operations for managing conversation inboxes where messages are organized and routed.

HubSpot Invoices API

The invoices API allows you to create, manage, retrieve, and delete invoices used for billing customers. Invoices progress through draft,...

HubSpot Landing Pages API

Operations for managing landing pages

HubSpot Leads API

The leads API enables you to manage lead records in HubSpot. Leads are contacts or companies that are potential customers who have shown ...

HubSpot Line Items API

Line items are individual instances of products that are attached to a deal or quote. The line items endpoints allow you to create, retri...

HubSpot Lists API

Operations for managing CRM lists

HubSpot Marketing Events API

Marketing events are CRM objects that enable you to track marketing activities such as webinars along with the contacts who registered an...

HubSpot Meetings API

Operations for managing meeting engagement records

HubSpot Memberships API

Operations for managing list memberships

HubSpot Messages API

Operations for sending, receiving, and managing messages within conversation threads.

HubSpot Multi-Language Management API

Manage multi-language author groups and language variations

HubSpot Object Associations API

Create, retrieve, and delete associations between individual CRM objects

HubSpot Orders API

The orders API enables you to create and manage ecommerce order data in HubSpot. You can create orders, manage associations to contacts, ...

HubSpot Owners API

The owners endpoints are used to retrieve the list of available owners for a HubSpot account. HubSpot uses owners to assign CRM object re...

HubSpot Payment Search API

Advanced search operations for finding and filtering commerce payments

HubSpot Pipelines API

Pipelines allow you to track records through defined stages in a process, such as sales deals or support tickets. The pipelines endpoints...

HubSpot Portal Flag States API

Manage feature flag states for specific portals (HubSpot accounts)

HubSpot Post Cloning API

Clone and duplicate existing blog posts

HubSpot Posts API

Use these endpoints for interacting with Blog Posts, Blog Authors, and Blog Tags.

HubSpot Products API

Products represent the goods or services you sell in HubSpot. The products endpoints allow you to manage a product library which can be u...

HubSpot Publishing and Scheduling API

Schedule publication and manage post visibility

HubSpot Quotes API

Quotes allow you to share pricing information with prospects and customers. The quotes endpoints allow you to create and manage quotes wi...

HubSpot Refresh Tokens API

Operations for managing OAuth refresh tokens

HubSpot Rows API

Operations for managing HubDB table rows

HubSpot SMTP Token Management API

Create, query, and manage SMTP API tokens for transactional email sending

HubSpot Search API

Operations for searching CRM objects

HubSpot Settings User Provisioning API

The user provisioning API allows you to create and manage users in a HubSpot account along with their roles, permissions, and team assign...

HubSpot Single Payment Operations API

CRUD operations for individual commerce payment records

HubSpot Single Send API

Send individual transactional emails using templates

HubSpot Site Pages API

Operations for managing site pages

HubSpot Subscription Preferences API

The subscription preferences API allows you to manage email subscription details for contacts in your account. You can retrieve subscript...

HubSpot Subscriptions API

Operations for managing subscription records

HubSpot Tables API

Operations for managing HubDB tables

HubSpot Tasks API

Operations for managing task engagement records

HubSpot Taxes API

The taxes API enables you to create and associate tax objects as part of the pricing details for quotes and invoices. Taxes are used in c...

HubSpot Threads API

Operations for creating, retrieving, updating, and archiving conversation threads.

HubSpot Tickets API

Operations for managing ticket records

HubSpot Timeline Events API

The timeline events API enables technology partners to send custom event data from external systems into HubSpot for display on CRM recor...

HubSpot Token Management API

Operations for creating, refreshing, and managing OAuth tokens

HubSpot Transactional Email API

The transactional email API enables sending template-based transactional emails through HubSpot using the Single Send API and managing SM...

HubSpot URL Redirects API

URL redirects allow you to redirect traffic from a HubSpot-hosted page or blog post to any URL. You can also update URL redirects in bulk...

HubSpot Video Conferencing API

The video conferencing API enables you to integrate custom video conferencing solutions into HubSpot's meeting creation workflow. You can...

HubSpot Webhooks API

The webhooks API allows you to subscribe to events occurring in a HubSpot account, receiving real-time notifications when CRM objects or ...

HubSpot Workflow Callbacks API

Operations to complete workflow action callbacks for asynchronous actions

HubSpot Workflows API

The workflows API allows you to programmatically create, retrieve, update, and delete HubSpot automation workflows. You can manage workfl...

Microsoft Accounts API

Manage business accounts

Microsoft Applications API

Manage application registrations

Microsoft Audio API

Transcribe and translate audio

Microsoft Calendar API

Access and manage Outlook calendar events

Microsoft Channels API

Manage channels within teams

Microsoft Chat API

Manage chat threads and messages

Microsoft Chat Completions API

Create chat completions using conversational models

Microsoft Completions API

Create text completions

Microsoft Computer Vision API

Analyze images and extract visual features

Microsoft Contacts API

Manage contacts

Microsoft Dashboards API

Manage Power BI dashboards

Microsoft Datasets API

Manage Power BI datasets

Microsoft Deployments API

Manage ARM template deployments

Microsoft Device Compliance API

Manage compliance policies

Microsoft Device Configuration API

Manage device configuration profiles

Microsoft Drive API

Access OneDrive files and folders

Microsoft Drives API

Access drives (OneDrive or document libraries)

Microsoft Email API

Send email messages

Microsoft Embeddings API

Create vector embeddings from text

Microsoft Entities API

CRUD operations on Dataverse entities

Microsoft Git API

Manage Git repositories

Microsoft Groups API

Manage Microsoft Entra groups including Microsoft 365 groups and security groups

Microsoft Identity API

Create and manage communication identities

Microsoft Image Search API

Search for images

Microsoft Images API

Generate images from text descriptions

Microsoft Imports API

Import content into Power BI

Microsoft Items API

Manage files and folders

Microsoft Leads API

Manage leads

Microsoft Lists API

Manage SharePoint lists

Microsoft Mail API

Access and manage Outlook mail messages and folders

Microsoft Managed Devices API

Manage enrolled devices

Microsoft Members API

Manage team membership

Microsoft Messages API

Send and manage channel messages

Microsoft Metadata API

Entity and attribute metadata

Microsoft Mobile Apps API

Manage mobile applications

Microsoft News Search API

Search for news articles

Microsoft OAuth2 Permissions API

Manage OAuth2 permission grants

Microsoft Opportunities API

Manage sales opportunities

Microsoft Pipelines API

Manage build and release pipelines

Microsoft Projects API

Manage team projects

Microsoft Reports API

Manage Power BI reports

Microsoft Resource Groups API

Manage Azure resource groups

Microsoft Resources API

Manage Azure resources

Microsoft SMS API

Send SMS messages

Microsoft Service Principals API

Manage service principals

Microsoft Sharing API

Share files and folders

Microsoft Sites API

Access SharePoint sites via Microsoft Graph

Microsoft Subscriptions API

Manage Azure subscriptions

Microsoft Teams API

Manage Microsoft Teams resources

Microsoft Text Analytics API

Extract insights from text including sentiment and entities

Microsoft Translator API

Translate text between languages

Microsoft Users API

Manage Microsoft Entra user accounts and profiles

Microsoft Video Search API

Search for videos

Microsoft Web Search API

Search the web for relevant results

Microsoft Work Items API

Manage work items and queries

Monday.com API

An expressive GraphQL API to interact with monday.com workflows, boards, items, users, and updates - automate processes, power integratio...

Monday.com Monday.com Platform GraphQL API API

The Monday.com Platform GraphQL API API from Monday.com — 1 operation(s) for monday.com platform graphql api.

Pipedrive Activities API

Activities are appointments/tasks/events on a calendar that can be associated with a deal, a lead, a person and an organization. Activiti...

Pipedrive ActivityFields API

Activity fields represent different fields that an activity has.

Pipedrive ActivityTypes API

Activity types represent different kinds of activities that can be stored. Each activity type is presented to the user with an icon and a...

Pipedrive Beta API

Beta endpoints are endpoints that may have changes without a regular 60-90 day notice period.

Pipedrive Billing API

Billing is responsible for handling your subscriptions, payments, plans and add-ons.

Pipedrive CallLogs API

Call logs describe the outcome of a phone call managed by an integrated provider. Since these logs are also considered activities, they c...

Pipedrive Channels API

Channels API allows you to integrate your existing messaging channels into Pipedrive through [Messaging app extension](https://pipedrive....

Pipedrive Currencies API

Supported currencies which can be used to represent the monetary value of a deal, or a value of any monetary type custom field. The `Curr...

Pipedrive DealFields API

Deal fields represent the near-complete schema for a deal in the context of the company of the authorized user. Each company can have a d...

Pipedrive DealInstallments API

Deal installments are scheduled payment entries attached to a deal, enabling split payment arrangements.

Pipedrive DealProducts API

Deal products are goods or services attached to a deal. Each deal product links a product to a deal with configurable quantity, pricing, ...

Pipedrive Deals API

Deals represent ongoing, lost or won sales to an organization or to a person. Each deal has a monetary value and must be placed in a stag...

Pipedrive Files API

Files are documents of any kind (images, spreadsheets, text files, etc.) that are uploaded to Pipedrive, and usually associated with a pa...

Pipedrive Filters API

Each filter is essentially a set of data validation conditions. A filter of the same kind can be applied when fetching a list of deals, l...

Pipedrive Goals API

Goals help your team meet your sales targets. There are three types of goals - company, team and user.

Pipedrive ItemSearch API

Ordered reference objects, pointing to either deals, persons, organizations, leads, products, files or mail attachments.

Pipedrive LeadFields API

Lead fields represent the near-complete schema for a lead in the context of the company of the authorized user. Each company can have a d...

Pipedrive LeadLabels API

Lead labels allow you to visually categorize your leads. There are three default lead labels: hot, cold, and warm, but you can add as man...

Pipedrive LeadSources API

A lead source indicates where your lead came from. Currently, these are the possible lead sources: `Manually created`, `Deal`, `Web forms...

Pipedrive Leads API

Leads are potential deals stored in Leads Inbox before they are archived or converted to a deal. Each lead needs to be named (using the `...

Pipedrive LegacyTeams API

Legacy teams allow you to form groups of users withing the organization for more efficient management. Previously Legacy Teams were calle...

Pipedrive Mailbox API

Mailbox was designed to be the email control hub inside Pipedrive. Pipedrive supports all major providers (including Gmail, Outlook and a...

Pipedrive Meetings API

Meetings API allows integrating video calling apps into Pipedrive through [Video Calling App extension](https://pipedrive.readme.io/docs/...

Pipedrive NoteFields API

Note fields represent different fields that a note has.

Pipedrive Notes API

Notes are pieces of textual (HTML-formatted) information that can be attached to deals, persons and organizations. Notes are usually disp...

Pipedrive Oauth API

Using OAuth 2.0 is necessary for developing apps that are available in the Pipedrive Marketplace. Authorization via OAuth 2.0 is a well-k...

Pipedrive OrganizationFields API

Organization fields represent the near-complete schema for an organization in the context of the company of the authorized user. Each com...

Pipedrive OrganizationRelationships API

Organization relationships represent how different organizations are related to each other. The relationship can be hierarchical (parent-...

Pipedrive Organizations API

Organizations are companies and other kinds of organizations you are making deals with. Persons can be associated with organizations so t...

Pipedrive PermissionSets API

Permission sets define what users in the account can do: which actions they are allowed to perform and which features they can access. Pe...

Pipedrive PersonFields API

Person fields represent the near-complete schema for a person in the context of the company of the authorized user. Each company can have...

Pipedrive Persons API

Persons are your contacts, the customers you are doing deals with. Each person can belong to an organization. Persons should not be confu...

Related industries

Productivity Software (2 shared) Enterprise Software (4 shared) Technology (1 shared) Marketing & Advertising (6 shared)

Sub-sectors tracked in this industry: Marketing.