Elead

Elead (eLEAD / Elead CRM) is an automotive dealership CRM for sales, BDC, and service, now part of CDK Global. Elead exposes a set of partner-gated Vehicle Sales REST APIs - Sales Opportunities, Sales Customers, Sales Activities, and Product Reference Data - published through the CDK Fortellis Automotive Commerce Exchange. The APIs let certified software providers and dealers search and manage prospects/customers, sales opportunities (leads), vehicles of interest and trade-ins, sales teams, and activities inside Elead CRM. Access is not open self-service - developers must be Fortellis users, create a Fortellis solution to obtain client credentials, and have the dealer activate the subscription. There is no public WebSocket API.

Elead publishes 4 API contracts indexed on the APIs.io network, including Activities API, Customers API, Opportunities API, and 1 more. Tagged areas include CRM, Automotive, Dealership, Sales, and Leads.

The Elead catalog on APIs.io includes 1 Spectral governance ruleset.

Elead’s developer surface includes authentication, documentation, and 8 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

27.5/100 thin ▬ flat Agent 21/100 agent aware Front door AI 1/6 silent saas Full breakdown ↓
scored 2026-11-13 · rubric v0.28.0 · Show this score on your site →

AccessFreemiumSelf serve⚡ Free to try

1 published contract

CRM Automotive Dealership Sales LeadsFortellisCDK Global

What this lets a business do 2

Business capabilities this provider's published APIs can perform, derived from its own contracts. Browse all capabilities →

Sales Management

BC-410

ActivitiesOpportunities

POST /opportunities POST /activities GET /activities/history

Customer Relationship Management

BC-420

Customers

POST /customers GET /customers/{customerId} GET /customers/{customerId}/vehicles

Kin Score

Kin Score How this is scored →
scored 2026-11-13 · rubric v0.28.0

Composite quality — 27.5/100 · thin

Contract Quality 8.5 / 19

Developer Ergonomics 3.2 / 15

Access Clarity 0.6 / 15

Operational Transparency 0.7 / 10

Contract Governance 1.2 / 9

Discoverability 5.0 / 8

Regulatory Posture 0.9 / 15

Create-or-Update Ergonomics 3.9 / 10

Agent readiness — 21/100 · agent aware

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

The six quality facets above are damped to 75 points between them, because the conditional facet above carries the other 25. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 75% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

MCP Server +12 pts — deployment.mode + probe verdict on the mcp/ manifest, not the pointer; an unprobed slug falls back to authorship Ask about this →
Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented) Ask about this →
Stable Error Semantics +8 pts — OpenAPI $refs a shared error schema across 4xx/5xx responses (verified), else common[].type includes ErrorCatalog / ErrorCodes / DeclineCodes Ask about this →
A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0 Ask about this →
Request/Response Examples +7 pts — share of operations carrying request/response examples; else an Examples / Code Samples link Ask about this →
Registration Without a Human +6 pts — a `registration_endpoint` in the served RFC 8414 / OIDC discovery document Ask about this →

9 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Access Clarity scores 4.3 — up to +19.1 composite points Ask about this →
Developer Ergonomics scores 21.4 — up to +15.7 composite points Ask about this →
Contract Quality scores 45.5 — up to +13.6 composite points Ask about this →

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Not sure how this applies to your stack? Ask about any one item. Kin Lane reads every question, looks at your profile and your situation, and replies with what a fix would take — scoped to that one area, priced up front, yours whether you ship it or not. Ask a question →

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/elead-crm/apis.yml: open an issue on github.com/api-evangelist/elead-crm to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Standards implemented 1

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

OpenAPI

measured — observed by APIs.io (published)

APIs 4

Individual APIs this provider publishes, each with its own machine-readable definition.

Elead Activities API

Sales activities, appointments, and activity history. Endpoints modeled.

Elead Customers API

Prospect and customer records and their owned vehicles.

Elead Opportunities API

Sales opportunities (leads), vehicles of interest, trade-ins, sales team, emails.

Elead Reference Data API

Lookup data supporting the other Vehicle Sales APIs.

Open Collections 4

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Elead Vehicle Sales APIs Activities API

OPEN COLLECTION

Elead Vehicle Sales APIs Activities Customers API

OPEN COLLECTION

Elead Vehicle Sales APIs Activities Opportunities API

OPEN COLLECTION

Elead Vehicle Sales APIs Activities Reference Data API

OPEN COLLECTION

Elead API pricing

Not yet checked against Elead's own pricing page. Compiled by API Evangelist on 2026-07-10 from www.eleadcrm.com; confirm before you rely on a figure. A free plan or tier is listed.

Plan	Price
Fortellis Developer / Sandbox free	—
Dealer / Vendor Partner Subscription enterprise	—

Plan details, limits and sources →

Rate limits

Sales Opportunities API Calls: 100 per 60 seconds requests
Sales Customers API Calls: 100 per 60 seconds requests
Product Reference Data API Calls: 100 per 60 seconds requests

Compiled by API Evangelist, not yet checked against Elead's documentation. All 5 limits →

Pricing Plans 1

Published pricing tiers and plan structures.

Elead Plans Pricing

2 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Elead Rate Limits

5 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Elead Finops

FINOPS

Spectral Rules 1

Spectral governance rulesets for linting and validating these APIs. Counts are the severity each rule declares, not results of running them.

Elead API Rules

52 rules · 50 error-severity 1 warn-severity 1 info-severity

SPECTRAL

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Elead Authentication

apiKey · 3 schemes

SECURITY

Elead Domain Security

TLSv1.3 · DNSSEC · DMARC

SECURITY

Agentic Access (API Evangelist recommendations) 1

Recommended x-agentic-access execution contracts for AI agents.

Elead Agentic Access

14 operations · 6 acting

AGENTIC

Resources

Documentation 1

Reference material describing how the API behaves

Documentation

Documentation

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

AgenticAccess

Access & Security 2

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Authentication

Authentication

Operate 1

Status, limits, changes, and where to get help

RateLimits

RateLimits

Commercial 2

Pricing, plans, and the legal terms of use

Plans

Plans

FinOps

FinOps

Company 2

The organization behind the API

Website

Website

LinkedIn

Other 1

Properties that don't map to a standard resource type

CapabilityMap

CapabilityMap

Source (apis.yml)

aid: elead-crm
url: https://raw.githubusercontent.com/api-evangelist/elead-crm/refs/heads/main/apis.yml
name: Elead
kind: company
description: Elead (eLEAD / Elead CRM) is an automotive dealership CRM for sales, BDC, and service, now part of CDK Global.
  Elead exposes a set of partner-gated Vehicle Sales REST APIs - Sales Opportunities, Sales Customers, Sales Activities, and
  Product Reference Data - published through the CDK Fortellis Automotive Commerce Exchange. The APIs let certified software
  providers and dealers search and manage prospects/customers, sales opportunities (leads), vehicles of interest and trade-ins,
  sales teams, and activities inside Elead CRM. Access is not open self-service - developers must be Fortellis users, create
  a Fortellis solution to obtain client credentials, and have the dealer activate the subscription. There is no public WebSocket
  API.
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: freemium
  onboarding: self-serve
  trial: false
  try_now: true
  public: false
  gated: none
  gated_source:
  - onboarding
  label: Freemium · Self-serve signup
  confidence: medium
  source:
  - plans
  - authentication
  - security
  generated: '2026-11-13'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/elead-crm.png
tags:
- CRM
- Automotive
- Dealership
- Sales
- Leads
- Fortellis
- CDK Global
created: '2026-07-10'
modified: '2026-07-10'
specificationVersion: '0.23'
apis:
- aid: elead-crm:elead-crm-activities-api
  name: Elead Activities API
  description: Sales activities, appointments, and activity history. Endpoints modeled.
  humanURL: https://apidocs.fortellis.io/specs/3c6d6b40-7215-4a81-a087-4f956bb36ec9
  baseURL: https://api.fortellis.io/sales/v1/elead
  tags:
  - Activities
  properties:
  - type: OpenAPI
    url: openapi/elead-crm-activities-api-openapi.yml
  - type: Documentation
    url: https://learn.microsoft.com/en-us/connectors/cdkeleadsalesopportunities/
  - type: APIReference
    url: https://apidocs.fortellis.io/specs/3c6d6b40-7215-4a81-a087-4f956bb36ec9
  - type: Documentation
    url: https://learn.microsoft.com/en-us/connectors/cdkeleadsalescustomers/
  - type: APIReference
    url: https://apidocs.fortellis.io/specs/ba092364-accc-4ad9-865f-fac51c34cdb1
  - type: Documentation
    url: https://www2.cdkglobal.com/api-solutions-crm
  - type: APIReference
    url: https://apidocs.fortellis.io/
  - type: Documentation
    url: https://learn.microsoft.com/en-us/connectors/cdkeleadproductreferencedata/
  - type: APIReference
    url: https://apidocs.fortellis.io/specs/8bbbe60f-b382-4315-8d19-ba48a64b2ab3
- aid: elead-crm:elead-crm-customers-api
  name: Elead Customers API
  description: Prospect and customer records and their owned vehicles.
  humanURL: https://apidocs.fortellis.io/specs/3c6d6b40-7215-4a81-a087-4f956bb36ec9
  baseURL: https://api.fortellis.io/sales/v1/elead
  tags:
  - Customers
  properties:
  - type: OpenAPI
    url: openapi/elead-crm-customers-api-openapi.yml
  - type: Documentation
    url: https://learn.microsoft.com/en-us/connectors/cdkeleadsalesopportunities/
  - type: APIReference
    url: https://apidocs.fortellis.io/specs/3c6d6b40-7215-4a81-a087-4f956bb36ec9
  - type: Documentation
    url: https://learn.microsoft.com/en-us/connectors/cdkeleadsalescustomers/
  - type: APIReference
    url: https://apidocs.fortellis.io/specs/ba092364-accc-4ad9-865f-fac51c34cdb1
  - type: Documentation
    url: https://www2.cdkglobal.com/api-solutions-crm
  - type: APIReference
    url: https://apidocs.fortellis.io/
  - type: Documentation
    url: https://learn.microsoft.com/en-us/connectors/cdkeleadproductreferencedata/
  - type: APIReference
    url: https://apidocs.fortellis.io/specs/8bbbe60f-b382-4315-8d19-ba48a64b2ab3
- aid: elead-crm:elead-crm-opportunities-api
  name: Elead Opportunities API
  description: Sales opportunities (leads), vehicles of interest, trade-ins, sales team, emails.
  humanURL: https://apidocs.fortellis.io/specs/3c6d6b40-7215-4a81-a087-4f956bb36ec9
  baseURL: https://api.fortellis.io/sales/v1/elead
  tags:
  - Opportunities
  properties:
  - type: OpenAPI
    url: openapi/elead-crm-opportunities-api-openapi.yml
  - type: Documentation
    url: https://learn.microsoft.com/en-us/connectors/cdkeleadsalesopportunities/
  - type: APIReference
    url: https://apidocs.fortellis.io/specs/3c6d6b40-7215-4a81-a087-4f956bb36ec9
  - type: Documentation
    url: https://learn.microsoft.com/en-us/connectors/cdkeleadsalescustomers/
  - type: APIReference
    url: https://apidocs.fortellis.io/specs/ba092364-accc-4ad9-865f-fac51c34cdb1
  - type: Documentation
    url: https://www2.cdkglobal.com/api-solutions-crm
  - type: APIReference
    url: https://apidocs.fortellis.io/
  - type: Documentation
    url: https://learn.microsoft.com/en-us/connectors/cdkeleadproductreferencedata/
  - type: APIReference
    url: https://apidocs.fortellis.io/specs/8bbbe60f-b382-4315-8d19-ba48a64b2ab3
- aid: elead-crm:elead-crm-reference-data-api
  name: Elead Reference Data API
  description: Lookup data supporting the other Vehicle Sales APIs.
  humanURL: https://apidocs.fortellis.io/specs/3c6d6b40-7215-4a81-a087-4f956bb36ec9
  baseURL: https://api.fortellis.io/sales/v1/elead
  tags:
  - Reference Data
  properties:
  - type: OpenAPI
    url: openapi/elead-crm-reference-data-api-openapi.yml
  - type: Documentation
    url: https://learn.microsoft.com/en-us/connectors/cdkeleadsalesopportunities/
  - type: APIReference
    url: https://apidocs.fortellis.io/specs/3c6d6b40-7215-4a81-a087-4f956bb36ec9
  - type: Documentation
    url: https://learn.microsoft.com/en-us/connectors/cdkeleadsalescustomers/
  - type: APIReference
    url: https://apidocs.fortellis.io/specs/ba092364-accc-4ad9-865f-fac51c34cdb1
  - type: Documentation
    url: https://www2.cdkglobal.com/api-solutions-crm
  - type: APIReference
    url: https://apidocs.fortellis.io/
  - type: Documentation
    url: https://learn.microsoft.com/en-us/connectors/cdkeleadproductreferencedata/
  - type: APIReference
    url: https://apidocs.fortellis.io/specs/8bbbe60f-b382-4315-8d19-ba48a64b2ab3
common:
- type: CapabilityMap
  url: capabilities/elead-crm-capability-edges.yml
  name: Elead Business Capability Map
- type: AgenticAccess
  url: agentic-access/elead-crm-agentic-access.yml
- type: DomainSecurity
  url: security/elead-crm-domain-security.yml
- type: Authentication
  url: authentication/elead-crm-authentication.yml
- type: Website
  url: https://www.eleadcrm.com
- type: LinkedIn
  url: https://www.linkedin.com/company/cdk-global
- type: Documentation
  url: https://apidocs.fortellis.io/
- type: Plans
  url: plans/elead-crm-plans-pricing.yml
- type: RateLimits
  url: rate-limits/elead-crm-rate-limits.yml
- type: FinOps
  url: finops/elead-crm-finops.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com

Elead API — frequently asked questions

Does Elead have an API?

Yes. APIs.io lists 4 APIs from Elead, including Elead Activities API, Elead Customers API and Elead Opportunities API, and 1 more.

Is there an OpenAPI specification for the Elead API?

Yes. APIs.io indexes 4 OpenAPI specifications for Elead, each linked for download from this page.

How do I authenticate with the Elead API?

Elead uses bearer-token authentication (apiKey · 3 schemes). The details are profiled on APIs.io as Elead Authentication.

How much does the Elead API cost?

APIs.io lists 2 pricing plans for Elead, with each plan's price, limits and inclusions under Pricing on this page.

Is the Elead API ready for AI agents?

Elead has a Kin Score of 27.5 out of 100 (thin) and an Agent Readiness score of 20.7 (agent-aware), scored by API Evangelist on 2026-11-13.

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