Elead

Elead (eLEAD / Elead CRM) is an automotive dealership CRM for sales, BDC, and service, now part of CDK Global. Elead exposes a set of partner-gated Vehicle Sales REST APIs - Sales Opportunities, Sales Customers, Sales Activities, and Product Reference Data - published through the CDK Fortellis Automotive Commerce Exchange. The APIs let certified software providers and dealers search and manage prospects/customers, sales opportunities (leads), vehicles of interest and trade-ins, sales teams, and activities inside Elead CRM. Access is not open self-service - developers must be Fortellis users, create a Fortellis solution to obtain client credentials, and have the dealer activate the subscription. There is no public WebSocket API.

Elead publishes 4 APIs on the APIs.io network, including Activities API, Customers API, Opportunities API, and 1 more. Tagged areas include CRM, Automotive, Dealership, Sales, and Leads.

Elead’s developer surface includes authentication, documentation, and 8 more developer resources.

🌐 Visit website 📡 Source on GitHub

36.8/100 thin ▬ flat Agent 20/100 agent aware saas Full breakdown ↓
scored 2026-09-14 · rubric v0.22.0

AccessFreemiumSelf serve⚡ Free to try

1 APIs

CRM Automotive Dealership Sales LeadsFortellisCDK Global

Kin Score

Kin Score How this is scored →
scored 2026-09-14 · rubric v0.22.0

Composite quality — 36.8/100 · thin

Contract Quality 11.4 / 23

Developer Ergonomics 3.9 / 18

Access Clarity 5.2 / 18

Operational Transparency 3.7 / 12

Contract Governance 0.0 / 11

Discoverability 6.2 / 9

Create-or-Update Ergonomics 3.9 / 10

Agent readiness — 20/100 · agent aware

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/elead-crm: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 4

Individual APIs this provider publishes, each with its own machine-readable definition.

Elead Activities API

Sales activities, appointments, and activity history. Endpoints modeled.

Elead Customers API

Prospect and customer records and their owned vehicles.

Elead Opportunities API

Sales opportunities (leads), vehicles of interest, trade-ins, sales team, emails.

Elead Reference Data API

Lookup data supporting the other Vehicle Sales APIs.

Open Collections 5

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

API Collection

OPEN COLLECTION

Elead Vehicle Sales APIs Activities API

OPEN COLLECTION

Elead Vehicle Sales APIs Activities Customers API

OPEN COLLECTION

Elead Vehicle Sales APIs Activities Opportunities API

OPEN COLLECTION

Elead Vehicle Sales APIs Activities Reference Data API

OPEN COLLECTION

Pricing Plans 1

Published pricing tiers and plan structures.

Elead Crm Plans Pricing

2 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Elead Crm Rate Limits

5 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Elead Crm Finops

FINOPS

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Elead Crm Authentication

apiKey · 3 schemes

SECURITY

Elead Crm Domain Security

TLSv1.3 · DNSSEC · DMARC

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Elead Crm Agentic Access

14 operations · 6 acting

AGENTIC

Resources

Documentation 1

Reference material describing how the API behaves

Documentation

Documentation

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

AgenticAccess

Access & Security 2

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Authentication

Authentication

Operate 1

Status, limits, changes, and where to get help

RateLimits

RateLimits

Commercial 2

Pricing, plans, and the legal terms of use

Plans

Plans

FinOps

FinOps

Company 2

The organization behind the API

Website

Website

LinkedIn

Other 1

Properties that don't map to a standard resource type

CapabilityMap

CapabilityMap

Source (apis.yml)

aid: elead-crm
url: https://raw.githubusercontent.com/api-evangelist/elead-crm/refs/heads/main/apis.yml
name: Elead
kind: company
description: Elead (eLEAD / Elead CRM) is an automotive dealership CRM for sales, BDC, and service, now part of CDK Global.
  Elead exposes a set of partner-gated Vehicle Sales REST APIs - Sales Opportunities, Sales Customers, Sales Activities, and
  Product Reference Data - published through the CDK Fortellis Automotive Commerce Exchange. The APIs let certified software
  providers and dealers search and manage prospects/customers, sales opportunities (leads), vehicles of interest and trade-ins,
  sales teams, and activities inside Elead CRM. Access is not open self-service - developers must be Fortellis users, create
  a Fortellis solution to obtain client credentials, and have the dealer activate the subscription. There is no public WebSocket
  API.
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: freemium
  onboarding: self-serve
  trial: false
  try_now: true
  public: false
  label: Freemium · Self-serve signup
  confidence: medium
  source:
  - plans
  - authentication
  - security
  generated: '2026-09-03'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/elead-crm.png
tags:
- CRM
- Automotive
- Dealership
- Sales
- Leads
- Fortellis
- CDK Global
created: '2026-07-10'
modified: '2026-07-10'
specificationVersion: '0.23'
apis:
- aid: elead-crm:elead-crm-activities-api
  name: Elead Activities API
  description: Sales activities, appointments, and activity history. Endpoints modeled.
  humanURL: https://apidocs.fortellis.io/specs/3c6d6b40-7215-4a81-a087-4f956bb36ec9
  baseURL: https://api.fortellis.io/sales/v1/elead
  tags:
  - Activities
  properties:
  - type: OpenAPI
    url: openapi/elead-crm-activities-api-openapi.yml
  - type: Documentation
    url: https://learn.microsoft.com/en-us/connectors/cdkeleadsalesopportunities/
  - type: APIReference
    url: https://apidocs.fortellis.io/specs/3c6d6b40-7215-4a81-a087-4f956bb36ec9
  - type: Documentation
    url: https://learn.microsoft.com/en-us/connectors/cdkeleadsalescustomers/
  - type: APIReference
    url: https://apidocs.fortellis.io/specs/ba092364-accc-4ad9-865f-fac51c34cdb1
  - type: Documentation
    url: https://www2.cdkglobal.com/api-solutions-crm
  - type: APIReference
    url: https://apidocs.fortellis.io/
  - type: Documentation
    url: https://learn.microsoft.com/en-us/connectors/cdkeleadproductreferencedata/
  - type: APIReference
    url: https://apidocs.fortellis.io/specs/8bbbe60f-b382-4315-8d19-ba48a64b2ab3
- aid: elead-crm:elead-crm-customers-api
  name: Elead Customers API
  description: Prospect and customer records and their owned vehicles.
  humanURL: https://apidocs.fortellis.io/specs/3c6d6b40-7215-4a81-a087-4f956bb36ec9
  baseURL: https://api.fortellis.io/sales/v1/elead
  tags:
  - Customers
  properties:
  - type: OpenAPI
    url: openapi/elead-crm-customers-api-openapi.yml
  - type: Documentation
    url: https://learn.microsoft.com/en-us/connectors/cdkeleadsalesopportunities/
  - type: APIReference
    url: https://apidocs.fortellis.io/specs/3c6d6b40-7215-4a81-a087-4f956bb36ec9
  - type: Documentation
    url: https://learn.microsoft.com/en-us/connectors/cdkeleadsalescustomers/
  - type: APIReference
    url: https://apidocs.fortellis.io/specs/ba092364-accc-4ad9-865f-fac51c34cdb1
  - type: Documentation
    url: https://www2.cdkglobal.com/api-solutions-crm
  - type: APIReference
    url: https://apidocs.fortellis.io/
  - type: Documentation
    url: https://learn.microsoft.com/en-us/connectors/cdkeleadproductreferencedata/
  - type: APIReference
    url: https://apidocs.fortellis.io/specs/8bbbe60f-b382-4315-8d19-ba48a64b2ab3
- aid: elead-crm:elead-crm-opportunities-api
  name: Elead Opportunities API
  description: Sales opportunities (leads), vehicles of interest, trade-ins, sales team, emails.
  humanURL: https://apidocs.fortellis.io/specs/3c6d6b40-7215-4a81-a087-4f956bb36ec9
  baseURL: https://api.fortellis.io/sales/v1/elead
  tags:
  - Opportunities
  properties:
  - type: OpenAPI
    url: openapi/elead-crm-opportunities-api-openapi.yml
  - type: Documentation
    url: https://learn.microsoft.com/en-us/connectors/cdkeleadsalesopportunities/
  - type: APIReference
    url: https://apidocs.fortellis.io/specs/3c6d6b40-7215-4a81-a087-4f956bb36ec9
  - type: Documentation
    url: https://learn.microsoft.com/en-us/connectors/cdkeleadsalescustomers/
  - type: APIReference
    url: https://apidocs.fortellis.io/specs/ba092364-accc-4ad9-865f-fac51c34cdb1
  - type: Documentation
    url: https://www2.cdkglobal.com/api-solutions-crm
  - type: APIReference
    url: https://apidocs.fortellis.io/
  - type: Documentation
    url: https://learn.microsoft.com/en-us/connectors/cdkeleadproductreferencedata/
  - type: APIReference
    url: https://apidocs.fortellis.io/specs/8bbbe60f-b382-4315-8d19-ba48a64b2ab3
- aid: elead-crm:elead-crm-reference-data-api
  name: Elead Reference Data API
  description: Lookup data supporting the other Vehicle Sales APIs.
  humanURL: https://apidocs.fortellis.io/specs/3c6d6b40-7215-4a81-a087-4f956bb36ec9
  baseURL: https://api.fortellis.io/sales/v1/elead
  tags:
  - Reference Data
  properties:
  - type: OpenAPI
    url: openapi/elead-crm-reference-data-api-openapi.yml
  - type: Documentation
    url: https://learn.microsoft.com/en-us/connectors/cdkeleadsalesopportunities/
  - type: APIReference
    url: https://apidocs.fortellis.io/specs/3c6d6b40-7215-4a81-a087-4f956bb36ec9
  - type: Documentation
    url: https://learn.microsoft.com/en-us/connectors/cdkeleadsalescustomers/
  - type: APIReference
    url: https://apidocs.fortellis.io/specs/ba092364-accc-4ad9-865f-fac51c34cdb1
  - type: Documentation
    url: https://www2.cdkglobal.com/api-solutions-crm
  - type: APIReference
    url: https://apidocs.fortellis.io/
  - type: Documentation
    url: https://learn.microsoft.com/en-us/connectors/cdkeleadproductreferencedata/
  - type: APIReference
    url: https://apidocs.fortellis.io/specs/8bbbe60f-b382-4315-8d19-ba48a64b2ab3
common:
- type: CapabilityMap
  url: capabilities/elead-crm-capability-edges.yml
  name: Elead Business Capability Map
- type: AgenticAccess
  url: agentic-access/elead-crm-agentic-access.yml
- type: DomainSecurity
  url: security/elead-crm-domain-security.yml
- type: Authentication
  url: authentication/elead-crm-authentication.yml
- type: Website
  url: https://www.eleadcrm.com
- type: LinkedIn
  url: https://www.linkedin.com/company/cdk-global
- type: Documentation
  url: https://apidocs.fortellis.io/
- type: Plans
  url: plans/elead-crm-plans-pricing.yml
- type: RateLimits
  url: rate-limits/elead-crm-rate-limits.yml
- type: FinOps
  url: finops/elead-crm-finops.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com

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