Elead website screenshot

Elead

Elead (eLEAD / Elead CRM) is an automotive dealership CRM for sales, BDC, and service, now part of CDK Global. Elead exposes a set of partner-gated Vehicle Sales REST APIs - Sales Opportunities, Sales Customers, Sales Activities, and Product Reference Data - published through the CDK Fortellis Automotive Commerce Exchange. The APIs let certified software providers and dealers search and manage prospects/customers, sales opportunities (leads), vehicles of interest and trade-ins, sales teams, and activities inside Elead CRM. Access is not open self-service - developers must be Fortellis users, create a Fortellis solution to obtain client credentials, and have the dealer activate the subscription. There is no public WebSocket API.

Elead publishes 4 APIs on the APIs.io network, including Activities API, Customers API, Opportunities API, and 1 more. Tagged areas include CRM, Automotive, Dealership, Sales, and Leads.

Elead’s developer surface includes authentication, documentation, and 7 more developer resources.

🌐 Visit website 📡 Source on GitHub
35.5/100 thin ▬ flat Agent 31/100 agent aware Full breakdown ↓
scored 2026-08-03 · rubric v0.9
AccessFreemiumSelf serve⚡ Free to try
4 APIs
CRMAutomotiveDealershipSalesLeadsFortellisCDK Global

Kin Score

Kin Score Kin Score How this is scored →
scored 2026-08-03 · rubric v0.9
Composite quality — 35.5/100 · thin
Contract Quality 14.3 / 25
Developer Ergonomics 3.9 / 20
Commercial Clarity 5.8 / 20
Operational Transparency 4.1 / 13
Governance 0.0 / 12
Discoverability 7.4 / 10
Agent readiness — 31/100 · agent aware
Machine-Readable Contract 18 / 18
Agentic Access Contract 10 / 10
MCP Server 0 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/elead-crm: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 4

Individual APIs this provider publishes, each with its own machine-readable definition.

Elead Activities API

Sales activities, appointments, and activity history. Endpoints modeled.

Elead Customers API

Prospect and customer records and their owned vehicles.

Elead Opportunities API

Sales opportunities (leads), vehicles of interest, trade-ins, sales team, emails.

Elead Reference Data API

Lookup data supporting the other Vehicle Sales APIs.

Pricing Plans 1

Published pricing tiers and plan structures.

Elead Crm Plans Pricing

2 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Elead Crm Rate Limits

5 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Elead Crm Finops

FINOPS

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Elead Crm Authentication

apiKey · 3 schemes

SECURITY

Elead Crm Domain Security

TLSv1.3 · DNSSEC · DMARC

SECURITY

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Elead Crm Agentic Access

14 operations · 6 acting

14 operations · 6 acting

AGENTIC

Resources

Documentation 1

Reference material describing how the API behaves

Documentation
Documentation

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess
AgenticAccess

Access & Security 2

Authentication, authorization, and security posture

DomainSecurity
DomainSecurity
 Authentication
Authentication

Operate 1

Status, limits, changes, and where to get help

RateLimits
RateLimits

Commercial 2

Pricing, plans, and the legal terms of use

Plans
Plans
 FinOps
FinOps

Company 2

The organization behind the API

Website
Website
 LinkedIn
LinkedIn

Source (apis.yml)

apis.yml Raw ↑ 
aid: elead-crm
url: https://raw.githubusercontent.com/api-evangelist/elead-crm/refs/heads/main/apis.yml
name: Elead
kind: company
description: Elead (eLEAD / Elead CRM) is an automotive dealership CRM for sales, BDC, and service, now part of CDK Global.
  Elead exposes a set of partner-gated Vehicle Sales REST APIs - Sales Opportunities, Sales Customers, Sales Activities, and
  Product Reference Data - published through the CDK Fortellis Automotive Commerce Exchange. The APIs let certified software
  providers and dealers search and manage prospects/customers, sales opportunities (leads), vehicles of interest and trade-ins,
  sales teams, and activities inside Elead CRM. Access is not open self-service - developers must be Fortellis users, create
  a Fortellis solution to obtain client credentials, and have the dealer activate the subscription. There is no public WebSocket
  API.
accessModel:
  pricing: freemium
  onboarding: self-serve
  trial: false
  try_now: true
  public: false
  label: Freemium · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/elead-crm.png
tags:
- CRM
- Automotive
- Dealership
- Sales
- Leads
- Fortellis
- CDK Global
created: '2026-07-10'
modified: '2026-07-10'
specificationVersion: '0.19'
apis:
- aid: elead-crm:elead-crm-activities-api
  name: Elead Activities API
  description: Sales activities, appointments, and activity history. Endpoints modeled.
  humanURL: https://apidocs.fortellis.io/specs/3c6d6b40-7215-4a81-a087-4f956bb36ec9
  baseURL: https://api.fortellis.io/sales/v1/elead
  tags:
  - Activities
  properties:
  - type: OpenAPI
    url: openapi/elead-crm-activities-api-openapi.yml
  - type: Documentation
    url: https://learn.microsoft.com/en-us/connectors/cdkeleadsalesopportunities/
  - type: APIReference
    url: https://apidocs.fortellis.io/specs/3c6d6b40-7215-4a81-a087-4f956bb36ec9
  - type: Documentation
    url: https://learn.microsoft.com/en-us/connectors/cdkeleadsalescustomers/
  - type: APIReference
    url: https://apidocs.fortellis.io/specs/ba092364-accc-4ad9-865f-fac51c34cdb1
  - type: Documentation
    url: https://www2.cdkglobal.com/api-solutions-crm
  - type: APIReference
    url: https://apidocs.fortellis.io/
  - type: Documentation
    url: https://learn.microsoft.com/en-us/connectors/cdkeleadproductreferencedata/
  - type: APIReference
    url: https://apidocs.fortellis.io/specs/8bbbe60f-b382-4315-8d19-ba48a64b2ab3
- aid: elead-crm:elead-crm-customers-api
  name: Elead Customers API
  description: Prospect and customer records and their owned vehicles.
  humanURL: https://apidocs.fortellis.io/specs/3c6d6b40-7215-4a81-a087-4f956bb36ec9
  baseURL: https://api.fortellis.io/sales/v1/elead
  tags:
  - Customers
  properties:
  - type: OpenAPI
    url: openapi/elead-crm-customers-api-openapi.yml
  - type: Documentation
    url: https://learn.microsoft.com/en-us/connectors/cdkeleadsalesopportunities/
  - type: APIReference
    url: https://apidocs.fortellis.io/specs/3c6d6b40-7215-4a81-a087-4f956bb36ec9
  - type: Documentation
    url: https://learn.microsoft.com/en-us/connectors/cdkeleadsalescustomers/
  - type: APIReference
    url: https://apidocs.fortellis.io/specs/ba092364-accc-4ad9-865f-fac51c34cdb1
  - type: Documentation
    url: https://www2.cdkglobal.com/api-solutions-crm
  - type: APIReference
    url: https://apidocs.fortellis.io/
  - type: Documentation
    url: https://learn.microsoft.com/en-us/connectors/cdkeleadproductreferencedata/
  - type: APIReference
    url: https://apidocs.fortellis.io/specs/8bbbe60f-b382-4315-8d19-ba48a64b2ab3
- aid: elead-crm:elead-crm-opportunities-api
  name: Elead Opportunities API
  description: Sales opportunities (leads), vehicles of interest, trade-ins, sales team, emails.
  humanURL: https://apidocs.fortellis.io/specs/3c6d6b40-7215-4a81-a087-4f956bb36ec9
  baseURL: https://api.fortellis.io/sales/v1/elead
  tags:
  - Opportunities
  properties:
  - type: OpenAPI
    url: openapi/elead-crm-opportunities-api-openapi.yml
  - type: Documentation
    url: https://learn.microsoft.com/en-us/connectors/cdkeleadsalesopportunities/
  - type: APIReference
    url: https://apidocs.fortellis.io/specs/3c6d6b40-7215-4a81-a087-4f956bb36ec9
  - type: Documentation
    url: https://learn.microsoft.com/en-us/connectors/cdkeleadsalescustomers/
  - type: APIReference
    url: https://apidocs.fortellis.io/specs/ba092364-accc-4ad9-865f-fac51c34cdb1
  - type: Documentation
    url: https://www2.cdkglobal.com/api-solutions-crm
  - type: APIReference
    url: https://apidocs.fortellis.io/
  - type: Documentation
    url: https://learn.microsoft.com/en-us/connectors/cdkeleadproductreferencedata/
  - type: APIReference
    url: https://apidocs.fortellis.io/specs/8bbbe60f-b382-4315-8d19-ba48a64b2ab3
- aid: elead-crm:elead-crm-reference-data-api
  name: Elead Reference Data API
  description: Lookup data supporting the other Vehicle Sales APIs.
  humanURL: https://apidocs.fortellis.io/specs/3c6d6b40-7215-4a81-a087-4f956bb36ec9
  baseURL: https://api.fortellis.io/sales/v1/elead
  tags:
  - Reference Data
  properties:
  - type: OpenAPI
    url: openapi/elead-crm-reference-data-api-openapi.yml
  - type: Documentation
    url: https://learn.microsoft.com/en-us/connectors/cdkeleadsalesopportunities/
  - type: APIReference
    url: https://apidocs.fortellis.io/specs/3c6d6b40-7215-4a81-a087-4f956bb36ec9
  - type: Documentation
    url: https://learn.microsoft.com/en-us/connectors/cdkeleadsalescustomers/
  - type: APIReference
    url: https://apidocs.fortellis.io/specs/ba092364-accc-4ad9-865f-fac51c34cdb1
  - type: Documentation
    url: https://www2.cdkglobal.com/api-solutions-crm
  - type: APIReference
    url: https://apidocs.fortellis.io/
  - type: Documentation
    url: https://learn.microsoft.com/en-us/connectors/cdkeleadproductreferencedata/
  - type: APIReference
    url: https://apidocs.fortellis.io/specs/8bbbe60f-b382-4315-8d19-ba48a64b2ab3
common:
- type: AgenticAccess
  url: agentic-access/elead-crm-agentic-access.yml
- type: DomainSecurity
  url: security/elead-crm-domain-security.yml
- type: Authentication
  url: authentication/elead-crm-authentication.yml
- type: Website
  url: https://www.eleadcrm.com
- type: LinkedIn
  url: https://www.linkedin.com/company/cdk-global
- type: Documentation
  url: https://apidocs.fortellis.io/
- type: Plans
  url: plans/elead-crm-plans-pricing.yml
- type: RateLimits
  url: rate-limits/elead-crm-rate-limits.yml
- type: FinOps
  url: finops/elead-crm-finops.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
Where this information came from

This is an independent, third-party profile of Elead, published by API Evangelist. We do not operate, host, resell, or support these APIs, and we are not affiliated with or endorsed by the company unless stated above. Everything here is built from publicly available information — the company's own site, developer portal, documentation, public repositories, and the specifications it publishes for public use. Nothing is obtained by breaching a system, defeating an access control, or using credentials.

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