Customer Relationship Management
BC-420
Level 1
Cross-Industry
476 providers
898 API surfaces
184 rated strong or better
Customer data, segmentation, lifecycle, loyalty.
Customer Relationship Management (BC-420) is a level-1 business capability in the Cross-Industry model. The catalog holds 898 API surface(s) from 476 provider(s) that can perform some part of it, 184 of them rated strong or better. Reach is the vendor surface that lands on this capability — it is not a claim about what any particular organisation has deployed.
Where this capability definition comes from.
This capability is part of a published business-architecture model that API Evangelist
did not author. It is redistributed here under
CC-BY-4.0.
Turbo EA Capabilities by Vincent Verdet — Turbo EA, https://github.com/vincentmakes/turbo-ea-capabilities, CC BY 4.0
Changes: Consolidated from 333 per-L1 YAML files into one JSON; English only (upstream i18n/ omitted); descriptions whitespace-normalised. No capability was added, removed, renamed or re-parented.
Source repository · NOTICE and third-party framework attributions
Sub-capabilities
Customer Data Management BC-420.10
Customer master, identity resolution, golden record.
422 providers,
640 API surfaces
Customer Segmentation Management BC-420.20
Segments, personas, treatment strategies.
70 providers,
97 API surfaces
Customer Lifecycle Management BC-420.30
Acquisition, growth, retention, win-back.
2 providers,
2 API surfaces
Loyalty & Retention Management BC-420.40
Loyalty programmes, retention initiatives.
57 providers,
146 API surfaces
Providers that reach this capability
Ordered by rating band. Reach means a provider publishes an API surface that can perform some part of this capability — it is not a claim that any particular organisation has deployed it.
Exemplar 76 Complete, well-documented, and agent-ready
SalesforceZoomInfoSendGridInfobipZoho CRMCustomer.ioLightspeed CommerceShopifyBigCommerceGainsightOptimizelyBrevoKitSalesforce Marketing CloudSquareAdobe SuiteCvent RegistrationCventGhostBirdeyeMailchimpDoordashBoom AiTreasure DataThanxTalon.OneClosePlunkBrazeOmnisendlemlistListrakStaxbeehiivGetResponseKlaviyoAttentive6senseSinchTrustly GroupKarbonLushaZendeskAdyenCvent Event CloudVendastaMicrosoft Dynamics 365 SalesAdobe CampaignKhorosMapp Marketing CloudLeadspaceLoopsAct! CRMRevolutVirto CommerceEnturLightfieldAWeberMoEngageOracle SiebelCongaSendPulseSquarespaceLive Direct MarketingLucidyaConstant ContactAdobe AnalyticsIterableSuper PaymentsThriveCartBlueConicEnchargeAdobe Experience CloudHighLevelAntavoSAP Emarsys
Strong 108 Solid coverage with minor gaps
HightouchAct-OnMedusaBlueshiftOrttoLyticsCommon RoomExtoleVibes PlatformClickFunnelsInflection.ioDemandbaseSimon DataVismaCvent Hospitality CloudRelmKeapCM.comGivebutterMicrosoft Dynamics NAVWebexApollo.ioBenchmark EmailKnakRaiffeisenbank (Russia)PaidMailmodoFenergoEnrichSalesloftGenesysGr4vyFactsetThe Mobile First CompanyZohocommercetoolsNationBuilderSallaLeafLinkTalkableEntergramZaiusBeeketingSendlaneBolt FinancialFullEnrichNutshellSolvimonFIS GlobalZendesk SellMoosendDotdigitalKatanaCleverTapSpruce HealthKaseyaMVMNTTotal ExpertZavuFieldPulseFriendbuyPaystackSalesflareVesselCriteoClariLeanplumCommerce LayerSilverpopCloudTalkAppDirectCordialBarclaysPipeliner CRMPhasioApideckBluecoreMetriloCrossEngageHatchMastercardConsumer Data Right (Energy)LevitateSupaglueWunderkindHitPaymParticlemakeup.landPayabliSwellShop-WareGameballOK CapsuleMarketoEVEDEXShipStationMindbodyPomoAgendaProBadger MapsCoperniqFullContactD-ToolsVBOUTBlackbaudDealHubNorthmillStreet.co.uk
Developing 138 Usable, with meaningful gaps to close
CommunityFlutterwavePaperless PartsXentralGladlyMewsServiceTitanNovoPaymentAccrue SavingsDojoVersapayCustomerOSWooCommerceHangAssignarPipedriveQuoOloReady2orderSimpleTextingTemenosDecisivECI SolutionsFat ZebraMTN GroupAgree.comAutoLeadStarLaterCart.comMavrckVelarisSplioIntercomClioVaultREJPMorgan ChaseZywaveGoCardlessChargebeeShoplazzaWeaveDeliverartNimbleAmperityLiveLikeAgile CRMAmerican Express Global Business TravelOracle EloquaFrontLokkiMonacoShellFulcrumproAkkioResponsysEmotiveHousecall ProRockwell AutomationBirdBringgAfriexLone Wolf TechnologiesHilosBonjoroRembergMicrosoft Dynamics 365AnsaLocalyticsVTEXImprintPodiumAeronesCloudKitchensAMCS GroupFlipdishElastic PathZoho InventoryMissiveAghanimFixtureBokioHelp ScoutvivenuStackOneVoyant.ioDixaSAP Commerce CloudTreezConektaNewstoreHarvestNomosGuestReadyOracle Fusion Cloud ApplicationsOverflowStreamElementsBlackbirdSensors DataMileBroadlumePaystonePowershopAMC Entertainment HoldingsBeacon Roofing SupplyCoreLogic (Cotality)Zoho BooksEcwid by LightspeedCRM BonusTripleseatChatwootFreeWheel MediaIncentivioRocket MatterSheevaMercado PagoAdvance Auto PartsTrutoCanixCopperAlinta EnergyTwilio SegmentOpenproviderKajabiVSCOBitrix24FreshworksOcean.ioRentleGorgiasTyro PaymentsProton.aiWhippyReonicMicrosoft Dynamics 365 Business CentralOmnifulTwentyVenHubWHMCS
Thin 119 Limited public surface area
Respond.ioWork MarketfabricREKKILakaAffinitybexioBraintreeFolkengageSPARKBread FinancialPracticePantherZuperSleekFlowSmokeballBonterra (fka EveryAction)LunchboxChatbaseEZRentOutNinetailedShopify Admin APITrengoEpsilonFreshchatSnipcartTech DataZuoraBrickworkVerifoneShootProofFreshsalesJust EatezyVetAmdocsFastSpringHarborChargeDeskTekmetricQuenzaCourierRegal Entertainment GroupRestaurant Brands InternationalServiceM8Spree CommerceSynnexWhiplashSitecoreTD SYNNEXweclappWellnessLivingEpos NowLemon SqueezyWealthboxPlanning CenterWaste ManagementFulfilPylonStarbucksTutorCruncherBold CommerceFreshBooksExact OnlineMemberClicksCapsule CRMEverhourFreshdeskIec CimYotpoMagentoTurvoHawkSoftDriftBoltVimeo OTTCacheflowPhorestStampedInsightlyTelemetronNeon OneTenfoldTM ForumBooqable1KOMMA5°CommusoftHYPERLABSKustomerSkimmerSmile.ioTiendanubeToroXenditOrdergrooveOrdwayService FusionZinreloDodo PaymentsEncompassFortnoxLoyversesevdeskNuvemshop / TiendanubeBloomerangHyperlineAcceloChurnkeyQuadernoPaddleEleadSmartMovingOpen LoyaltyPolarBigChangeNowCertsRepslyAirshipProvet CloudSmartrrReplyr.ai
Emerging 35 Early or largely undocumented
JoblogicPetExecSamCartTicketSpiceWodifyDonatelyABC TrainerizeGorillaDeskRecVueYourMembershipTap PaymentsRechargeRevertFundraise UpLoyaltyLionGingrGrowthZoneStorableGeniemodeMomenceAbacatePayAppcuesCleanCloudZen PlannerTradifyPixiesetShopmonkeyLane APIAttioFollow Up BossVagaroSubblySimproSequenceZeffy
Workflows that realise this capability
Arazzo workflows whose own sourceDescriptions call APIs that carry this
capability. The link is derived, not asserted: each workflow declares
x-realizes-capability-ids with the spec and confidence behind it.
- Adobe Analytics Clone a Segment
— adobe-analytics
· Customer Segmentation Management
BC-420.20 - Adobe Analytics Create a Segment and Run a Segmented Report
— adobe-analytics
· Customer Segmentation Management
BC-420.20 - Adobe Analytics Report on an Existing Segment
— adobe-analytics
· Customer Segmentation Management
BC-420.20 - Adobe Analytics Upsert a Segment
— adobe-analytics
· Customer Segmentation Management
BC-420.20 - Adobe Analytics Segment-Filtered Report
— adobe-experience-cloud
· Customer Segmentation Management
BC-420.20 - Adobe Campaign Profile Subscription
— adobe-experience-cloud
· Customer Data Management
BC-420.10 - Adobe Experience Platform Audience Segment Definition
— adobe-experience-cloud
· Customer Segmentation Management
BC-420.20 - Adobe Experience Platform Identity and Profile Lookup
— adobe-experience-cloud
· Customer Data Management
BC-420.10 - Adobe Target Audience, Offer, and Activity Assembly
— adobe-experience-cloud
· Customer Segmentation Management
BC-420.20 - Onboard a Bluecore customer and send a transactional message
— bluecore
· Customer Data Management
BC-420.10 - Commerce Layer Create Customer, Address, and Order
— commerce-layer
· Customer Data Management
BC-420.10 - Commerce Layer Create Customer with Address Book Entry
— commerce-layer
· Customer Data Management
BC-420.10 - Flutterwave Charge And Verify Status
— flutterwave
· Customer Data Management
BC-420.10 - Flutterwave Order Checkout And Verify
— flutterwave
· Customer Data Management
BC-420.10 - Flutterwave Quote Fee Then Charge
— flutterwave
· Customer Data Management
BC-420.10 - Flutterwave Tokenized Recurring Charge
— flutterwave
· Customer Data Management
BC-420.10 - Flutterwave Upsert Customer And Charge
— flutterwave
· Customer Data Management
BC-420.10 - Flutterwave Virtual Account Collection
— flutterwave
· Customer Data Management
BC-420.10 - HubSpot Create a Contact With a Company
— hubspot
· Customer Data Management
BC-420.10 - HubSpot Create a Deal With Associations
— hubspot
· Customer Data Management
BC-420.10 - HubSpot Create a Follow-up Task
— hubspot
· Customer Data Management
BC-420.10 - HubSpot Create a Ticket For a Contact
— hubspot
· Customer Data Management
BC-420.10 - HubSpot Log an Email Engagement
— hubspot
· Customer Data Management
BC-420.10 - HubSpot Log a Meeting on a Deal
— hubspot
· Customer Data Management
BC-420.10 - HubSpot Search and Add to a List
— hubspot
· Customer Segmentation Management
BC-420.20 - HubSpot Upsert a Contact
— hubspot
· Customer Data Management
BC-420.10 - Mindbody Add Client and Book Class
— mindbody
· Customer Data Management
BC-420.10 - Mindbody Client Arrival Check-In
— mindbody
· Customer Data Management
BC-420.10 - Mindbody Client Membership Review
— mindbody
· Customer Data Management
BC-420.10 - Mindbody Client Visit History
— mindbody
· Customer Data Management
BC-420.10 - Mindbody Find Client Purchases
— mindbody
· Customer Data Management
BC-420.10 - Mindbody Issue User Token and List Clients
— mindbody
· Customer Data Management
BC-420.10 - Mindbody Log Client Contact
— mindbody
· Customer Data Management
BC-420.10 - Business Central Create a Sales Invoice for a Customer
— navision
· Customer Data Management
BC-420.10 - Business Central Create a Sales Order for a Customer
— navision
· Customer Data Management
BC-420.10 - Business Central Onboard a Customer
— navision
· Customer Data Management
BC-420.10 - Omnisend Create and Verify Contact
— omnisend
· Customer Data Management
BC-420.10 - Omnisend Subscribe and Trigger Welcome
— omnisend
· Customer Data Management
BC-420.10 - Omnisend Track Added-to-Cart Event
— omnisend
· Customer Data Management
BC-420.10 - Omnisend Track Placed Order Event
— omnisend
· Customer Data Management
BC-420.10 - Omnisend Upsert a Contact
— omnisend
· Customer Data Management
BC-420.10 - Paystack Blacklist a Customer After a Dispute
— paystack
· Customer Data Management
BC-420.10 - Paystack Create Customer and Charge Authorization
— paystack
· Customer Data Management
BC-420.10 - Paystack Create Customer and Send Payment Request
— paystack
· Customer Data Management
BC-420.10 - Paystack Provision a Dedicated Virtual Account
— paystack
· Customer Data Management
BC-420.10 - Paystack Create Customer, Plan and Subscription
— paystack
· Customer Data Management
BC-420.10 - Paystack Create and Validate Customer (KYC)
— paystack
· Customer Data Management
BC-420.10 - Salesforce Marketing Cloud Look Up and Remove a Contact
— salesforce
· Customer Data Management
BC-420.10 - Salla Abandoned Cart Recovery
— salla
· Customer Data Management
BC-420.10 - Salla Upsert Customer
— salla
· Customer Data Management
BC-420.10 - SendGrid Create List and Add Contacts
— sendgrid
· Customer Data Management
BC-420.10 - SendGrid Create Segment From List
— sendgrid
· Customer Segmentation Management
BC-420.20 - SendGrid List Add Contacts and Count
— sendgrid
· Customer Data Management
BC-420.10 - SendGrid Refresh Segment and Get
— sendgrid
· Customer Segmentation Management
BC-420.20 - SendGrid Search Contacts and Suppress
— sendgrid
· Customer Data Management
BC-420.10 - SendGrid Upsert Contacts and Confirm
— sendgrid
· Customer Data Management
BC-420.10 - Shopify Create Customer With Address
— shopify
· Customer Data Management
BC-420.10 - Shopify Upsert a Customer by Email
— shopify
· Customer Data Management
BC-420.10 - Shopify Upsert Customer Then Place Order
— shopify
· Customer Data Management
BC-420.10 - Swell Find-or-Create Customer and Order
— swell-io
· Customer Data Management
BC-420.10 - Swell Onboard Customer and Place Order
— swell-io
· Customer Data Management
BC-420.10 - Swell Storefront Register and Log In
— swell-io
· Customer Data Management
BC-420.10 - Temenos Fund Administration Onboard Investor And Place Instruction
— temenos
· Customer Data Management
BC-420.10 - Temenos Transact Onboard Customer And Open Account
— temenos
· Customer Data Management
BC-420.10 - Temenos Transact Originate Loan Arrangement
— temenos
· Customer Data Management
BC-420.10 - WooCommerce Create Customer and Order
— woocommerce
· Customer Data Management
BC-420.10 - WooCommerce Create Customer with Billing and Order
— woocommerce
· Customer Data Management
BC-420.10 - WooCommerce Customer Order Refund Lifecycle
— woocommerce
· Customer Data Management
BC-420.10 - WooCommerce Upsert Customer by Email
— woocommerce
· Customer Data Management
BC-420.10 - Zendesk Assign Organization to Ticket
— zendesk
· Customer Data Management
BC-420.10 - Zendesk Create Organization and User
— zendesk
· Customer Data Management
BC-420.10 - Zendesk Merge Duplicate Organizations
— zendesk
· Customer Data Management
BC-420.10 - Zendesk Onboard New Customer
— zendesk
· Customer Data Management
BC-420.10 - Zendesk Upsert Organization by Name
— zendesk
· Customer Data Management
BC-420.10
This page carries no rating. Capabilities are not rated. A capability is a description of what a business does, not a thing a company publishes, so a Kin Score would have nothing to measure.
The edge table is a Pro feature.
This page shows which providers and tags reach Customer Relationship Management. The underlying
tag → capability edges — each with the quoted fragment of the provider's own
OpenAPI that evidences it, a calibrated confidence score, and the contract-provenance gate
it passed — are available through the API, along with company-level capability maps.
Only edges at confidence ≥ 0.7 with evidence found verbatim in
the source contract are published at all.