Customer Relationship Management
BC-420
Level 1
Cross-Industry
130 providers
328 API surfaces
63 rated strong or better
Customer data, segmentation, lifecycle, loyalty.
Customer Relationship Management (BC-420) is a level-1 business capability in the Cross-Industry model. The catalog holds 328 API surface(s) from 130 provider(s) that can perform some part of it, 63 of them rated strong or better. Reach is the vendor surface that lands on this capability — it is not a claim about what any particular organisation has deployed.
Where this capability definition comes from.
This capability is part of a published business-architecture model that API Evangelist
did not author. It is redistributed here under
CC-BY-4.0.
Turbo EA Capabilities by Vincent Verdet — Turbo EA, https://github.com/vincentmakes/turbo-ea-capabilities, CC BY 4.0
Changes: Consolidated from 333 per-L1 YAML files into one JSON; English only (upstream i18n/ omitted); descriptions whitespace-normalised. No capability was added, removed, renamed or re-parented.
Source repository · NOTICE and third-party framework attributions
Sub-capabilities
Customer Data Management BC-420.10
Customer master, identity resolution, golden record.
114 providers,
225 API surfaces
Customer Segmentation Management BC-420.20
Segments, personas, treatment strategies.
30 providers,
52 API surfaces
Customer Lifecycle Management BC-420.30
Acquisition, growth, retention, win-back.
1 provider,
1 API surface
Loyalty & Retention Management BC-420.40
Loyalty programmes, retention initiatives.
18 providers,
46 API surfaces
Providers that reach this capability
Ordered by rating band. Reach means a provider publishes an API surface that can perform some part of this capability — it is not a claim that any particular organisation has deployed it.
- Brevo exemplar 87.0
- Shopify exemplar 86.6
- Salesforce exemplar 84.3
- Lightspeed Commerce exemplar 83.8
- ZoomInfo exemplar 83.8
- HubSpot exemplar 83.0
- Salesforce Marketing Cloud exemplar 80.6
- Mailchimp exemplar 79.5
- Close exemplar 79.1
- Adobe Campaign exemplar 77.6
- Listrak exemplar 77.4
- SendGrid exemplar 77.0
- Treasure Data exemplar 75.5
- Mapp Marketing Cloud exemplar 75.3
- Zoho CRM exemplar 74.8
- MoEngage exemplar 74.5
- Ghost exemplar 73.8
- Adobe Suite exemplar 73.1
- Optimizely exemplar 72.8
- SendPulse exemplar 72.8
- Commerce Layer exemplar 72.5
- Cvent Event Cloud exemplar 72.4
- Square exemplar 71.8
- GetResponse exemplar 71.7
- Talon.One exemplar 71.1
- Impact Radius exemplar 68.5
- Lucidya Ltd exemplar 68.2
- Factset exemplar 67.4
- Vessel exemplar 67.0
- Adyen exemplar 66.9
- Adobe Analytics exemplar 66.7
- Keap strong 66.4
- Benchmark Email strong 65.8
- Oracle Hospitality strong 65.6
- Vendasta strong 64.2
- ClickFunnels strong 63.8
- OK Capsule strong 63.7
- Extole strong 63.5
- Payabli strong 63.5
- Adobe Experience Cloud strong 63.4
- Medusa strong 63.1
- Lytics strong 63.0
- Dotdigital strong 62.9
- Oracle Siebel strong 62.9
- Infusionsoft (Keap) strong 62.5
- Conga strong 61.9
- Salesloft strong 61.5
- Mews strong 60.4
- LeafLink strong 59.3
- Lithium strong 59.3
- Zendesk strong 58.1
- EVEDEX strong 57.2
- Mastercard strong 56.7
- Street.co.uk strong 56.4
- Temenos strong 56.1
- Genesys strong 56.0
- Microsoft Dynamics NAV strong 56.0
- Apideck strong 55.9
- Supaglue strong 55.6
- NationBuilder strong 55.2
- AppDirect strong 55.1
- Emotive strong 54.5
- Solvimon strong 54.3
- Flipdish developing 54.0
- MTN Group developing 54.0
- Marketo developing 53.9
- Phasio developing 53.9
- ServiceTitan developing 53.5
- Kaseya developing 53.2
- Katana developing 52.9
- VaultRE developing 52.3
- Oracle Eloqua developing 51.9
- TUI Group developing 51.8
- Zoho developing 51.3
- Lone Wolf Technologies developing 51.0
- Webex developing 51.0
- Salesforce Service Cloud developing 50.9
- Cart.com developing 50.3
- Mavrck developing 49.8
- JPMorgan Chase developing 49.6
- Lokki developing 49.2
- Bonjoro developing 48.8
- Xentral developing 48.8
- Pomo developing 48.5
- Microsoft Dynamics 365 developing 48.4
- Zoho Inventory developing 48.4
- Decisiv developing 48.3
- Later developing 47.3
- Oracle Fusion Cloud Applications developing 47.2
- DealHub developing 46.8
- Ready2order developing 46.2
- Pipedrive developing 45.7
- Clio developing 45.6
- BigCommerce developing 44.7
- Voyant.io developing 44.0
- Newstore developing 43.9
- VSCO developing 43.5
- Fulcrumpro developing 43.3
- VTEX developing 42.8
- FreeWheel Media developing 42.7
- Oper Credits developing 42.5
- Pinterest developing 42.5
- AMCS Group developing 42.2
- Spree Commerce developing 42.0
- Chatwoot developing 41.1
- GuestReady developing 40.8
- Recognise Bank developing 40.3
- Omniful, Inc. developing 40.2
- Elastic Path developing 40.1
- AlayaCare developing 39.8
- Incentivio developing 39.7
- Front developing 39.6
- PracticePanther developing 39.5
- Worldline developing 39.5
- Smokeball developing 39.3
- Spredfast thin 39.1
- Spree Commerce thin 39.1
- Brickwork thin 37.7
- fabric thin 36.6
- Oper thin 35.8
- Lemon Squeezy thin 35.2
- Bitrix24 thin 34.4
- Microsoft Dynamics thin 33.4
- freshworks thin 32.5
- Zuora thin 32.3
- Cacheflow thin 30.3
- TM Forum thin 29.2
- HYPERLABS thin 29.0
- Mews thin 28.5
- Lane API emerging 21.2
Workflows that realise this capability
Arazzo workflows whose own sourceDescriptions call APIs that carry this
capability. The link is derived, not asserted: each workflow declares
x-realizes-capability-ids with the spec and confidence behind it.
-
Adobe Analytics Clone a Segment
— adobe-analytics
· Customer Segmentation Management
BC-420.20 -
Adobe Analytics Create a Segment and Run a Segmented Report
— adobe-analytics
· Customer Segmentation Management
BC-420.20 -
Adobe Analytics Report on an Existing Segment
— adobe-analytics
· Customer Segmentation Management
BC-420.20 -
Adobe Analytics Upsert a Segment
— adobe-analytics
· Customer Segmentation Management
BC-420.20 -
HubSpot Create a Contact With a Company
— hubspot
· Customer Data Management
BC-420.10 -
HubSpot Create a Deal With Associations
— hubspot
· Customer Data Management
BC-420.10 -
HubSpot Create a Follow-up Task
— hubspot
· Customer Data Management
BC-420.10 -
HubSpot Create a Ticket For a Contact
— hubspot
· Customer Data Management
BC-420.10 -
HubSpot Log an Email Engagement
— hubspot
· Customer Data Management
BC-420.10 -
HubSpot Log a Meeting on a Deal
— hubspot
· Customer Data Management
BC-420.10 -
HubSpot Search and Add to a List
— hubspot
· Customer Segmentation Management
BC-420.20 -
HubSpot Upsert a Contact
— hubspot
· Customer Data Management
BC-420.10 -
Salesforce Marketing Cloud Look Up and Remove a Contact
— salesforce
· Customer Data Management
BC-420.10
This page carries no rating. Capabilities are not rated. A capability is a description of what a business does, not a thing a company publishes, so a Kin Score would have nothing to measure.
The edge table is a Pro feature.
This page shows which providers and tags reach Customer Relationship Management. The underlying
tag → capability edges — each with the quoted fragment of the provider's own
OpenAPI that evidences it, a calibrated confidence score, and the contract-provenance gate
it passed — are available through the API, along with company-level capability maps.
Only edges at confidence ≥ 0.7 with evidence found verbatim in
the source contract are published at all.