CleverTap

CleverTap is a customer engagement and retention platform that helps businesses understand user behavior, segment audiences, and deliver personalized experiences across mobile push, email, SMS, in-app, web push, and WhatsApp channels. CleverTap exposes a comprehensive REST API surface covering profiles, events, campaigns, real-time analytics, catalogs, feature flags, and more, authenticated via account ID and passcode headers.

CleverTap publishes 12 API contracts indexed on the APIs.io network, including Campaigns API, Events API, Profiles API, and 9 more. Tagged areas include Audiences, Customer Engagement, Customer Retention, Marketing Automation, and Mobile Engagement.

The CleverTap catalog on APIs.io includes 1 event-driven AsyncAPI specification, 1 JSON-LD context, and 1 Spectral governance ruleset.

CleverTap’s developer surface includes authentication, documentation, pricing, engineering blog, changelog, API reference, getting-started guide, and 43 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

60.2/100 strong ▼ -5.0 Agent 48/100 agent ready Front door AI 3/6 light saas Full breakdown ↓
scored 2026-10-17 · rubric v0.24.0

AccessFreemiumSelf serve⚡ Free to try

1 published contract 1 MCP Servers

Audiences Customer Engagement Customer Retention Marketing AutomationMobile EngagementPush Notifications User Behavior

What this lets a business do 2

Business capabilities this provider's published APIs can perform, derived from its own contracts. Browse all capabilities →

Customer Relationship Management

BC-420

Profiles

GET /1/profile.json POST /1/profiles.json POST /1/disassociate

Marketing Management

BC-400

Campaigns

POST /1/targets/create.json

Kin Score

Kin Score How this is scored →
scored 2026-10-17 · rubric v0.24.0

Composite quality — 60.2/100 · strong

Contract Quality 10.6 / 19

Developer Ergonomics 5.8 / 15

Access Clarity 12.2 / 15

Operational Transparency 6.4 / 10

Contract Governance 2.7 / 9

Discoverability 5.6 / 8

Regulatory Posture 5.3 / 15

Create-or-Update Ergonomics 0.0 / 10

Agent readiness — 48/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 5 / 5

Registration Without a Human 6 / 6

Agentic Commerce Well-Known Document 0 / 5

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

The six quality facets above are damped to 75 points between them, because the conditional facet above carries the other 25. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 75% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/clevertap: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Markets this provider is in provisional

The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.

Market	Position	Depth	Registered MCP server	Declares compatibility
Martech and Customer Data Platforms	covered	30.3	-	-

Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.

APIs 12

Individual APIs this provider publishes, each with its own machine-readable definition.

CleverTap Profile API

Upload, retrieve, update, and delete user profiles in CleverTap with identity, demographic, and custom property data.

CleverTap Event API

Record user events with arbitrary properties for behavioral segmentation, funnels, and triggered messaging.

CleverTap Campaign API

Programmatically create and manage push, email, SMS, web, and in-app campaigns and retrieve message status reports.

CleverTap Bulletins API

Raise a Bulletin in CleverTap when a business event is triggered, used to drive real-time campaign delivery from external systems.

CleverTap Catalog API

Manage product catalog data feeding personalization, recommendations, and product-aware messaging.

CleverTap Custom List API

Create and update custom lists used as audience segments in campaigns and journeys.

CleverTap Remote Config API

Manage feature flags and remote configuration variables delivered to mobile apps and websites.

CleverTap Real-Time Counts API

Query real-time counts and trends of events, profiles, and segments.

CleverTap Campaigns API

The Campaigns API from CleverTap — 3 operation(s) for campaigns.

CleverTap Events API

The Events API from CleverTap — 2 operation(s) for events.

CleverTap Profiles API

The Profiles API from CleverTap — 4 operation(s) for profiles.

CleverTap Reports API

The Reports API from CleverTap — 2 operation(s) for reports.

Scroll for all 12

Open Collections 6

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

API Collection

OPEN COLLECTION

CleverTap REST Campaigns API

OPEN COLLECTION

CleverTap REST Campaigns Events API

OPEN COLLECTION

CleverTap REST Campaigns Profiles API

OPEN COLLECTION

CleverTap REST Campaigns Reports API

OPEN COLLECTION

CleverTap REST API

OPEN COLLECTION

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

CleverTap MCP Server

CleverTap operates a first-party remote MCP server at mcp.clevertap.com. The server is OAuth-protected end to end, so tools/list and initialize both return 401 anonymously and t...

MCP SERVER

Pricing Plans 1

Published pricing tiers and plan structures.

Clevertap Plans Pricing

3 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Clevertap Rate Limits

23 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Clevertap Finops

FINOPS

Event Specifications 1

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Clevertap Webhooks

ASYNCAPI

Semantic Vocabularies 1

JSON-LD contexts and semantic vocabularies used across these APIs.

Clevertap Context

0 classes · 6 properties

JSON-LD

Spectral Rules 1

Spectral governance rulesets for linting and validating these APIs.

CleverTap API Rules

8 rules · 4 errors 4 warnings

SPECTRAL

OpenAPI Overlays 4

Overlays applied on top of this provider's contracts. Each card says who wrote it: a document the provider publishes, or one API Evangelist derived or generated.

Clevertap Campaigns Overlay

6 actions · update · clevertap-campaigns-api-openapi.yml

GENERATED

Clevertap Events Overlay

6 actions · update · clevertap-events-api-openapi.yml

GENERATED

Clevertap Profiles Overlay

6 actions · update · clevertap-profiles-api-openapi.yml

GENERATED

Clevertap Reports Overlay

6 actions · update · clevertap-reports-api-openapi.yml

GENERATED

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Clevertap Authentication

apiKey/http/oauth2 · 4 schemes

SECURITY

Clevertap Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Clevertap Trust Center

SOC 2, ISO 27001, ISO 27017, HIPAA, GDPR, CSA STAR

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Clevertap Scopes

4 scopes · authorizationCode/refreshToken

4 scopes

SCOPES

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Clevertap Agentic Access

11 operations · 5 acting · 1 human-in-the-loop

11 operations · 5 acting

AGENTIC

Resources

Get Started 5

Portal, sign-up, and the first successful call

DeveloperPortal

GettingStarted

Quickstart

SignUp

Login

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 6

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

LlmsText

WellKnown

MCPServer

LLMsTxt

AgentSkill

Design & Contract 8

Pagination, idempotency, versioning, errors, and events

JSONLD

Spectral

Conventions

ErrorCatalog

Lifecycle

Conformance

Webhooks

DataModel

Scroll for all 8

Build 5

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

Packages

SDKs

ToolCrosswalk

Postman

Access & Security 6

Authentication, authorization, and security posture

TrustCenter

DomainSecurity

Authentication

Authentication

OAuthScopes

Compliance

Operate 5

Status, limits, changes, and where to get help

StatusPage

ChangeLog

ChangeLog

RateLimits

Support

Commercial 5

Pricing, plans, and the legal terms of use

Pricing

PrivacyPolicy

TermsOfService

Plans

FinOps

Company 3

The organization behind the API

LinkedIn

Website

Website

Blog

Blog

Other 5

Properties that don't map to a standard resource type

CapabilityMap

Overlay

Overlay

Overlay

Overlay

Source (apis.yml)

aid: clevertap
name: CleverTap
url: https://raw.githubusercontent.com/api-evangelist/clevertap/refs/heads/main/apis.yml
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: freemium
  onboarding: self-serve
  trial: false
  try_now: true
  public: false
  label: Freemium · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  generated: '2026-07-22'
  method: derived
created: '2024-11-14'
modified: '2026-08-13'
type: Index
access: 3rd-Party
position: Consuming
specificationVersion: '0.23'
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/clevertap.png
kind: company
x-docs-platform: readme
x-docs-platform-confidence: high
x-docs-platform-checked: 2026-09-24
tags:
- Audiences
- Customer Engagement
- Customer Retention
- Marketing Automation
- Mobile Engagement
- Push Notifications
- User Behavior
description: CleverTap is a customer engagement and retention platform that helps businesses understand user behavior, segment
  audiences, and deliver personalized experiences across mobile push, email, SMS, in-app, web push, and WhatsApp channels.
  CleverTap exposes a comprehensive REST API surface covering profiles, events, campaigns, real-time analytics, catalogs,
  feature flags, and more, authenticated via account ID and passcode headers.
apis:
- aid: clevertap:profile-api
  name: CleverTap Profile API
  tags:
  - Profiles
  - User Data
  humanURL: https://developer.clevertap.com/docs/profile-api
  baseURL: https://api.clevertap.com
  properties:
  - url: https://developer.clevertap.com/docs/profile-api
    type: Documentation
  description: Upload, retrieve, update, and delete user profiles in CleverTap with identity, demographic, and custom property
    data.
- aid: clevertap:event-api
  name: CleverTap Event API
  tags:
  - Event
  - Tracking
  tags_raw:
  - Events
  - Tracking
  humanURL: https://developer.clevertap.com/docs/event-api
  baseURL: https://api.clevertap.com
  properties:
  - url: https://developer.clevertap.com/docs/event-api
    type: Documentation
  description: Record user events with arbitrary properties for behavioral segmentation, funnels, and triggered messaging.
- aid: clevertap:campaign-api
  name: CleverTap Campaign API
  tags:
  - Campaigns
  - Messaging
  humanURL: https://developer.clevertap.com/docs/create-a-campaign-api
  baseURL: https://api.clevertap.com
  properties:
  - url: https://developer.clevertap.com/docs/create-a-campaign-api
    type: Documentation
  description: Programmatically create and manage push, email, SMS, web, and in-app campaigns and retrieve message status
    reports.
- aid: clevertap:bulletins-api
  name: CleverTap Bulletins API
  tags:
  - Bulletins
  - Triggers
  humanURL: https://developer.clevertap.com/docs/bulletins-api
  baseURL: https://api.clevertap.com
  properties:
  - url: https://developer.clevertap.com/docs/bulletins-api
    type: Documentation
  description: Raise a Bulletin in CleverTap when a business event is triggered, used to drive real-time campaign delivery
    from external systems.
- aid: clevertap:catalog-api
  name: CleverTap Catalog API
  tags:
  - Catalog
  - Product Data
  humanURL: https://developer.clevertap.com/docs/catalog-api
  baseURL: https://api.clevertap.com
  properties:
  - url: https://developer.clevertap.com/docs/catalog-api
    type: Documentation
  description: Manage product catalog data feeding personalization, recommendations, and product-aware messaging.
- aid: clevertap:custom-list-api
  name: CleverTap Custom List API
  tags:
  - Audiences
  - List
  tags_raw:
  - Audiences
  - Lists
  humanURL: https://developer.clevertap.com/docs/custom-list-api
  baseURL: https://api.clevertap.com
  properties:
  - url: https://developer.clevertap.com/docs/custom-list-api
    type: Documentation
  description: Create and update custom lists used as audience segments in campaigns and journeys.
- aid: clevertap:remote-config-api
  name: CleverTap Remote Config API
  tags:
  - Feature Flags
  - Remote Config
  humanURL: https://developer.clevertap.com/docs/remote-config-api
  baseURL: https://api.clevertap.com
  properties:
  - url: https://developer.clevertap.com/docs/remote-config-api
    type: Documentation
  description: Manage feature flags and remote configuration variables delivered to mobile apps and websites.
- aid: clevertap:counts-api
  name: CleverTap Real-Time Counts API
  tags:
  - Analytics
  - Counts
  humanURL: https://developer.clevertap.com/docs/real-time-counts-api
  baseURL: https://api.clevertap.com
  properties:
  - url: https://developer.clevertap.com/docs/real-time-counts-api
    type: Documentation
  description: Query real-time counts and trends of events, profiles, and segments.
- aid: clevertap:clevertap-campaigns-api
  name: CleverTap Campaigns API
  description: The Campaigns API from CleverTap — 3 operation(s) for campaigns.
  humanURL: https://developer.clevertap.com/docs/profile-api
  baseURL: https://api.clevertap.com
  tags:
  - Campaigns
  properties:
  - type: OpenAPI
    url: openapi/clevertap-campaigns-api-openapi.yml
- aid: clevertap:clevertap-events-api
  name: CleverTap Events API
  description: The Events API from CleverTap — 2 operation(s) for events.
  humanURL: https://developer.clevertap.com/docs/profile-api
  baseURL: https://api.clevertap.com
  tags:
  - Event
  tags_raw:
  - Events
  properties:
  - type: OpenAPI
    url: openapi/clevertap-events-api-openapi.yml
- aid: clevertap:clevertap-profiles-api
  name: CleverTap Profiles API
  description: The Profiles API from CleverTap — 4 operation(s) for profiles.
  humanURL: https://developer.clevertap.com/docs/profile-api
  baseURL: https://api.clevertap.com
  tags:
  - Profiles
  properties:
  - type: OpenAPI
    url: openapi/clevertap-profiles-api-openapi.yml
- aid: clevertap:clevertap-reports-api
  name: CleverTap Reports API
  description: The Reports API from CleverTap — 2 operation(s) for reports.
  humanURL: https://developer.clevertap.com/docs/profile-api
  baseURL: https://api.clevertap.com
  tags:
  - Reports
  properties:
  - type: OpenAPI
    url: openapi/clevertap-reports-api-openapi.yml
common:
- type: CapabilityMap
  url: capabilities/clevertap-capability-edges.yml
  name: CleverTap Business Capability Map
- type: AgenticAccess
  url: agentic-access/clevertap-agentic-access.yml
- type: TrustCenter
  url: security/clevertap-trust-center.yml
- type: DomainSecurity
  url: security/clevertap-domain-security.yml
- type: Authentication
  url: authentication/clevertap-authentication.yml
- type: GitHubOrganization
  url: https://github.com/CleverTap
- type: LinkedIn
  url: https://www.linkedin.com/company/clevertap
- type: Website
  url: https://clevertap.com/
- type: DeveloperPortal
  url: https://developer.clevertap.com/
- type: Documentation
  url: https://developer.clevertap.com/docs
- type: Authentication
  url: https://developer.clevertap.com/docs/api-authentication
- type: StatusPage
  url: https://status.clevertap.com/
- type: Pricing
  url: https://clevertap.com/pricing/
- type: PrivacyPolicy
  url: https://clevertap.com/privacy-policy/
- type: TermsOfService
  url: https://clevertap.com/terms-of-service/
- type: JSONLD
  url: json-ld/clevertap-context.jsonld
- type: Spectral
  url: rules/clevertap-rules.yml
- type: LlmsText
  url: https://developer.clevertap.com/llms.txt
- url: https://clevertap.com/blog
  type: Blog
- type: Packages
  url: packages/clevertap-packages.yml
- type: SDKs
  url: packages/clevertap-packages.yml
- type: WellKnown
  url: well-known/clevertap-well-known.yml
- type: MCPServer
  url: mcp/clevertap-mcp.yml
- type: ToolCrosswalk
  url: mcp/clevertap-tool-crosswalk.yml
- type: LLMsTxt
  url: llms/clevertap-llms.txt
- type: OAuthScopes
  url: scopes/clevertap-scopes.yml
- type: Conventions
  url: conventions/clevertap-conventions.yml
- type: ErrorCatalog
  url: errors/clevertap-error-codes.yml
- type: Lifecycle
  url: lifecycle/clevertap-lifecycle.yml
- type: ChangeLog
  url: changelog/clevertap-changelog.yml
- type: ChangeLog
  url: https://developer.clevertap.com/docs/changelog
- type: Conformance
  url: conformance/clevertap-conformance.yml
- type: Compliance
  url: https://clevertap.com/security/
- type: Webhooks
  url: asyncapi/clevertap-webhooks.yml
- type: DataModel
  url: data-model/clevertap-data-model.yml
- type: AgentSkill
  url: skills/_index.yml
- type: Overlay
  url: overlays/clevertap-profiles-overlay.yaml
- type: Overlay
  url: overlays/clevertap-events-overlay.yaml
- type: Overlay
  url: overlays/clevertap-campaigns-overlay.yaml
- type: Overlay
  url: overlays/clevertap-reports-overlay.yaml
- type: Plans
  url: plans/clevertap-plans-pricing.yml
- type: RateLimits
  url: rate-limits/clevertap-rate-limits.yml
- type: FinOps
  url: finops/clevertap-finops.yml
- type: Postman
  url: https://developer.clevertap.com/docs/clevertap-postman-collection
- type: APIReference
  url: https://developer.clevertap.com/docs/api-reference
- type: GettingStarted
  url: https://developer.clevertap.com/docs/getting-started
- type: Quickstart
  url: https://developer.clevertap.com/docs/api-quickstart-guide
- type: Support
  url: https://help.clevertap.com/
- type: SignUp
  url: https://eu1.dashboard.clevertap.com/self-serve.html
- type: Login
  url: https://eu1.dashboard.clevertap.com/
maintainers:
- FN: Kin Lane
  email: kinlane@gmail.com
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 23
  pass: local-v1

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