CleverTap

CleverTap is a customer engagement and retention platform that helps businesses understand user behavior, segment audiences, and deliver personalized experiences across mobile push, email, SMS, in-app, web push, and WhatsApp channels. CleverTap exposes a comprehensive REST API surface covering profiles, events, campaigns, real-time analytics, catalogs, feature flags, and more, authenticated via account ID and passcode headers.

CleverTap publishes 4 APIs on the APIs.io network, including Campaigns API, Events API, Profiles API, and 1 more. Tagged areas include Audiences, Customer Engagement, Customer Retention, Marketing Automation, and Mobile Engagement.

The CleverTap catalog on APIs.io includes 1 JSON-LD context and 1 Spectral governance ruleset.

CleverTap’s developer surface includes authentication, documentation, pricing, engineering blog, and 14 more developer resources.

🌐 Visit website 📡 Source on GitHub

52.3/100 developing ▬ flat Agent 31/100 agent aware Full breakdown ↓
scored 2026-07-28 · rubric v0.6

AccessFreemiumSelf serve⚡ Free to try

12 APIs

AudiencesCustomer EngagementCustomer RetentionMarketing AutomationMobile EngagementPush NotificationsUser Behavior

Kin Score

Kin Score How this is scored →
scored 2026-07-28 · rubric v0.6

Composite quality — 52.3/100 · developing

Contract Quality 14.6 / 25

Developer Ergonomics 6.1 / 20

Commercial Clarity 15.8 / 20

Operational Transparency 6.8 / 13

Governance 2.5 / 12

Discoverability 6.5 / 10

Agent readiness — 31/100 · agent aware

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/clevertap: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 12

Individual APIs this provider publishes, each with its own machine-readable definition.

Rate Limits 1

Documented rate limits and quota policies.

Clevertap Rate Limits

5 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

AGENTIC

Resources

Get Started 1

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

Documentation 1

Reference material describing how the API behaves

Documentation

Documentation

Agent Surfaces 2

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

AgenticAccess

LlmsText

LlmsText

Design & Contract 2

Pagination, idempotency, versioning, errors, and events

JSONLD

JSONLD

Spectral

Spectral

Build 1

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

GitHubOrganization

Access & Security 4

Authentication, authorization, and security posture

TrustCenter

DomainSecurity

Authentication

Authentication

Operate 1

Status, limits, changes, and where to get help

StatusPage

StatusPage

Commercial 3

Pricing, plans, and the legal terms of use

Pricing

Pricing

PrivacyPolicy

PrivacyPolicy

TermsOfService

TermsOfService

Company 3

The organization behind the API

LinkedIn

Website

Website

Blog

Blog

Source (apis.yml)

aid: clevertap
name: CleverTap
url: https://raw.githubusercontent.com/api-evangelist/clevertap/refs/heads/main/apis.yml
accessModel:
  pricing: freemium
  onboarding: self-serve
  trial: false
  try_now: true
  public: false
  label: Freemium · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  generated: '2026-07-22'
  method: derived
created: '2024-11-14'
modified: '2026-04-26'
type: Index
access: 3rd-Party
position: Consumer
specificationVersion: '0.19'
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/clevertap.png
kind: company
tags:
- Audiences
- Customer Engagement
- Customer Retention
- Marketing Automation
- Mobile Engagement
- Push Notifications
- User Behavior
description: CleverTap is a customer engagement and retention platform that helps businesses understand user behavior, segment
  audiences, and deliver personalized experiences across mobile push, email, SMS, in-app, web push, and WhatsApp channels.
  CleverTap exposes a comprehensive REST API surface covering profiles, events, campaigns, real-time analytics, catalogs,
  feature flags, and more, authenticated via account ID and passcode headers.
apis:
- aid: clevertap:profile-api
  name: CleverTap Profile API
  tags:
  - Profiles
  - User Data
  humanURL: https://developer.clevertap.com/docs/profile-api
  properties:
  - url: https://developer.clevertap.com/docs/profile-api
    type: Documentation
  description: Upload, retrieve, update, and delete user profiles in CleverTap with identity, demographic, and custom property
    data.
- aid: clevertap:event-api
  name: CleverTap Event API
  tags:
  - Events
  - Tracking
  humanURL: https://developer.clevertap.com/docs/event-api
  properties:
  - url: https://developer.clevertap.com/docs/event-api
    type: Documentation
  description: Record user events with arbitrary properties for behavioral segmentation, funnels, and triggered messaging.
- aid: clevertap:campaign-api
  name: CleverTap Campaign API
  tags:
  - Campaigns
  - Messaging
  humanURL: https://developer.clevertap.com/docs/create-a-campaign-api
  properties:
  - url: https://developer.clevertap.com/docs/create-a-campaign-api
    type: Documentation
  description: Programmatically create and manage push, email, SMS, web, and in-app campaigns and retrieve message status
    reports.
- aid: clevertap:bulletins-api
  name: CleverTap Bulletins API
  tags:
  - Bulletins
  - Triggers
  humanURL: https://developer.clevertap.com/docs/bulletins-api
  properties:
  - url: https://developer.clevertap.com/docs/bulletins-api
    type: Documentation
  description: Raise a Bulletin in CleverTap when a business event is triggered, used to drive real-time campaign delivery
    from external systems.
- aid: clevertap:catalog-api
  name: CleverTap Catalog API
  tags:
  - Catalog
  - Product Data
  humanURL: https://developer.clevertap.com/docs/catalog-api
  properties:
  - url: https://developer.clevertap.com/docs/catalog-api
    type: Documentation
  description: Manage product catalog data feeding personalization, recommendations, and product-aware messaging.
- aid: clevertap:custom-list-api
  name: CleverTap Custom List API
  tags:
  - Audiences
  - Lists
  humanURL: https://developer.clevertap.com/docs/custom-list-api
  properties:
  - url: https://developer.clevertap.com/docs/custom-list-api
    type: Documentation
  description: Create and update custom lists used as audience segments in campaigns and journeys.
- aid: clevertap:remote-config-api
  name: CleverTap Remote Config API
  tags:
  - Feature Flags
  - Remote Config
  humanURL: https://developer.clevertap.com/docs/remote-config-api
  properties:
  - url: https://developer.clevertap.com/docs/remote-config-api
    type: Documentation
  description: Manage feature flags and remote configuration variables delivered to mobile apps and websites.
- aid: clevertap:counts-api
  name: CleverTap Real-Time Counts API
  tags:
  - Analytics
  - Counts
  humanURL: https://developer.clevertap.com/docs/real-time-counts-api
  properties:
  - url: https://developer.clevertap.com/docs/real-time-counts-api
    type: Documentation
  description: Query real-time counts and trends of events, profiles, and segments.
- aid: clevertap:clevertap-campaigns-api
  name: CleverTap Campaigns API
  description: The Campaigns API from CleverTap — 3 operation(s) for campaigns.
  humanURL: https://developer.clevertap.com/docs/profile-api
  tags:
  - Campaigns
  properties:
  - type: OpenAPI
    url: openapi/clevertap-campaigns-api-openapi.yml
- aid: clevertap:clevertap-events-api
  name: CleverTap Events API
  description: The Events API from CleverTap — 2 operation(s) for events.
  humanURL: https://developer.clevertap.com/docs/profile-api
  tags:
  - Events
  properties:
  - type: OpenAPI
    url: openapi/clevertap-events-api-openapi.yml
- aid: clevertap:clevertap-profiles-api
  name: CleverTap Profiles API
  description: The Profiles API from CleverTap — 4 operation(s) for profiles.
  humanURL: https://developer.clevertap.com/docs/profile-api
  tags:
  - Profiles
  properties:
  - type: OpenAPI
    url: openapi/clevertap-profiles-api-openapi.yml
- aid: clevertap:clevertap-reports-api
  name: CleverTap Reports API
  description: The Reports API from CleverTap — 2 operation(s) for reports.
  humanURL: https://developer.clevertap.com/docs/profile-api
  tags:
  - Reports
  properties:
  - type: OpenAPI
    url: openapi/clevertap-reports-api-openapi.yml
common:
- type: AgenticAccess
  url: agentic-access/clevertap-agentic-access.yml
- type: TrustCenter
  url: security/clevertap-trust-center.yml
- type: DomainSecurity
  url: security/clevertap-domain-security.yml
- type: Authentication
  url: authentication/clevertap-authentication.yml
- type: GitHubOrganization
  url: https://github.com/CleverTap
- type: LinkedIn
  url: https://www.linkedin.com/company/clevertap
- type: Website
  url: https://clevertap.com/
- type: DeveloperPortal
  url: https://developer.clevertap.com/
- type: Documentation
  url: https://developer.clevertap.com/docs
- type: Authentication
  url: https://developer.clevertap.com/docs/api-authentication
- type: StatusPage
  url: https://status.clevertap.com/
- type: Pricing
  url: https://clevertap.com/pricing/
- type: PrivacyPolicy
  url: https://clevertap.com/privacy-policy/
- type: TermsOfService
  url: https://clevertap.com/terms-of-service/
- type: JSONLD
  url: json-ld/clevertap-context.jsonld
- type: Spectral
  url: rules/clevertap-rules.yml
- type: LlmsText
  url: https://developer.clevertap.com/llms.txt
- url: https://clevertap.com/blog
  type: Blog
maintainers:
- FN: Kin Lane
  email: kinlane@gmail.com