CleverTap

CleverTap is a customer engagement and retention platform that helps businesses understand user behavior, segment audiences, and deliver personalized experiences across mobile push, email, SMS, in-app, web push, and WhatsApp channels. CleverTap exposes a comprehensive REST API surface covering profiles, events, campaigns, real-time analytics, catalogs, feature flags, and more, authenticated via account ID and passcode headers.

CleverTap publishes 4 APIs on the APIs.io network, including Campaigns API, Events API, Profiles API, and 1 more. Tagged areas include Audiences, Customer Engagement, Customer Retention, Marketing Automation, and Mobile Engagement.

The CleverTap catalog on APIs.io includes 1 event-driven AsyncAPI specification, 1 JSON-LD context, and 1 Spectral governance ruleset.

CleverTap’s developer surface includes authentication, documentation, pricing, engineering blog, changelog, API reference, getting-started guide, and 42 more developer resources.

🌐 Visit website 📡 Source on GitHub

68.6/100 exemplar ▬ flat Agent 46/100 agent ready Full breakdown ↓
scored 2026-08-21 · rubric v0.12.0

AccessFreemiumSelf serve⚡ Free to try

12 APIs 1 MCP Servers

Audiences Customer Engagement Customer Retention Marketing AutomationMobile EngagementPush Notifications User Behavior

Kin Score

Kin Score How this is scored →
scored 2026-08-21 · rubric v0.12.0

Composite quality — 68.6/100 · exemplar

Contract Quality 16.1 / 25

Developer Ergonomics 7.7 / 20

Access Clarity 17.9 / 20

Operational Transparency 8.6 / 13

Contract Governance 9.1 / 12

Discoverability 9.3 / 10

Agent readiness — 46/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 5 / 5

Well-Known Catalog 4 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/clevertap: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 12

Individual APIs this provider publishes, each with its own machine-readable definition.

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Rate Limits 1

Documented rate limits and quota policies.

Clevertap Rate Limits

23 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Scopes 1

OAuth scopes governing access to this provider's APIs.

Clevertap Scopes

4 scopes · authorizationCode/refreshToken

4 scopes

SCOPES

Agentic Access 1

Recommended x-agentic-access execution contracts for AI agents.

Clevertap Agentic Access

10 operations · 8 acting · 1 human-in-the-loop

10 operations · 8 acting

AGENTIC

Resources

Get Started 5

Portal, sign-up, and the first successful call

DeveloperPortal

GettingStarted

Quickstart

SignUp

Login

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 6

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

LlmsText

WellKnown

MCPServer

LLMsTxt

AgentSkill

Design & Contract 8

Pagination, idempotency, versioning, errors, and events

JSONLD

Spectral

Conventions

ErrorCatalog

Lifecycle

Conformance

Webhooks

DataModel

Scroll for all 8

Build 5

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

Packages

SDKs

ToolCrosswalk

Postman

Access & Security 6

Authentication, authorization, and security posture

TrustCenter

DomainSecurity

Authentication

Authentication

OAuthScopes

Compliance

Operate 5

Status, limits, changes, and where to get help

StatusPage

ChangeLog

ChangeLog

RateLimits

Support

Commercial 5

Pricing, plans, and the legal terms of use

Pricing

PrivacyPolicy

TermsOfService

Plans

FinOps

Company 3

The organization behind the API

LinkedIn

Website

Website

Blog

Blog

Other 4

Properties that don't map to a standard resource type

Overlay

Overlay

Overlay

Overlay

Source (apis.yml)

aid: clevertap
name: CleverTap
url: https://raw.githubusercontent.com/api-evangelist/clevertap/refs/heads/main/apis.yml
accessModel:
  pricing: freemium
  onboarding: self-serve
  trial: false
  try_now: true
  public: false
  label: Freemium · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  generated: '2026-07-22'
  method: derived
created: '2024-11-14'
modified: '2026-08-13'
type: Index
access: 3rd-Party
position: Consumer
specificationVersion: '0.23'
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/clevertap.png
kind: company
tags:
- Audiences
- Customer Engagement
- Customer Retention
- Marketing Automation
- Mobile Engagement
- Push Notifications
- User Behavior
description: CleverTap is a customer engagement and retention platform that helps businesses understand user behavior, segment
  audiences, and deliver personalized experiences across mobile push, email, SMS, in-app, web push, and WhatsApp channels.
  CleverTap exposes a comprehensive REST API surface covering profiles, events, campaigns, real-time analytics, catalogs,
  feature flags, and more, authenticated via account ID and passcode headers.
apis:
- aid: clevertap:profile-api
  name: CleverTap Profile API
  tags:
  - Profiles
  - User Data
  humanURL: https://developer.clevertap.com/docs/profile-api
  baseURL: https://api.clevertap.com
  properties:
  - url: https://developer.clevertap.com/docs/profile-api
    type: Documentation
  description: Upload, retrieve, update, and delete user profiles in CleverTap with identity, demographic, and custom property
    data.
- aid: clevertap:event-api
  name: CleverTap Event API
  tags:
  - Event
  - Tracking
  tags_raw:
  - Events
  - Tracking
  humanURL: https://developer.clevertap.com/docs/event-api
  baseURL: https://api.clevertap.com
  properties:
  - url: https://developer.clevertap.com/docs/event-api
    type: Documentation
  description: Record user events with arbitrary properties for behavioral segmentation, funnels, and triggered messaging.
- aid: clevertap:campaign-api
  name: CleverTap Campaign API
  tags:
  - Campaigns
  - Messaging
  humanURL: https://developer.clevertap.com/docs/create-a-campaign-api
  baseURL: https://api.clevertap.com
  properties:
  - url: https://developer.clevertap.com/docs/create-a-campaign-api
    type: Documentation
  description: Programmatically create and manage push, email, SMS, web, and in-app campaigns and retrieve message status
    reports.
- aid: clevertap:bulletins-api
  name: CleverTap Bulletins API
  tags:
  - Bulletins
  - Triggers
  humanURL: https://developer.clevertap.com/docs/bulletins-api
  baseURL: https://api.clevertap.com
  properties:
  - url: https://developer.clevertap.com/docs/bulletins-api
    type: Documentation
  description: Raise a Bulletin in CleverTap when a business event is triggered, used to drive real-time campaign delivery
    from external systems.
- aid: clevertap:catalog-api
  name: CleverTap Catalog API
  tags:
  - Catalog
  - Product Data
  humanURL: https://developer.clevertap.com/docs/catalog-api
  baseURL: https://api.clevertap.com
  properties:
  - url: https://developer.clevertap.com/docs/catalog-api
    type: Documentation
  description: Manage product catalog data feeding personalization, recommendations, and product-aware messaging.
- aid: clevertap:custom-list-api
  name: CleverTap Custom List API
  tags:
  - Audiences
  - List
  tags_raw:
  - Audiences
  - Lists
  humanURL: https://developer.clevertap.com/docs/custom-list-api
  baseURL: https://api.clevertap.com
  properties:
  - url: https://developer.clevertap.com/docs/custom-list-api
    type: Documentation
  description: Create and update custom lists used as audience segments in campaigns and journeys.
- aid: clevertap:remote-config-api
  name: CleverTap Remote Config API
  tags:
  - Feature Flags
  - Remote Config
  humanURL: https://developer.clevertap.com/docs/remote-config-api
  baseURL: https://api.clevertap.com
  properties:
  - url: https://developer.clevertap.com/docs/remote-config-api
    type: Documentation
  description: Manage feature flags and remote configuration variables delivered to mobile apps and websites.
- aid: clevertap:counts-api
  name: CleverTap Real-Time Counts API
  tags:
  - Analytics
  - Counts
  humanURL: https://developer.clevertap.com/docs/real-time-counts-api
  baseURL: https://api.clevertap.com
  properties:
  - url: https://developer.clevertap.com/docs/real-time-counts-api
    type: Documentation
  description: Query real-time counts and trends of events, profiles, and segments.
- aid: clevertap:clevertap-campaigns-api
  name: CleverTap Campaigns API
  description: The Campaigns API from CleverTap — 3 operation(s) for campaigns.
  humanURL: https://developer.clevertap.com/docs/profile-api
  baseURL: https://api.clevertap.com
  tags:
  - Campaigns
  properties:
  - type: OpenAPI
    url: openapi/clevertap-campaigns-api-openapi.yml
- aid: clevertap:clevertap-events-api
  name: CleverTap Events API
  description: The Events API from CleverTap — 2 operation(s) for events.
  humanURL: https://developer.clevertap.com/docs/profile-api
  baseURL: https://api.clevertap.com
  tags:
  - Event
  tags_raw:
  - Events
  properties:
  - type: OpenAPI
    url: openapi/clevertap-events-api-openapi.yml
- aid: clevertap:clevertap-profiles-api
  name: CleverTap Profiles API
  description: The Profiles API from CleverTap — 4 operation(s) for profiles.
  humanURL: https://developer.clevertap.com/docs/profile-api
  baseURL: https://api.clevertap.com
  tags:
  - Profiles
  properties:
  - type: OpenAPI
    url: openapi/clevertap-profiles-api-openapi.yml
- aid: clevertap:clevertap-reports-api
  name: CleverTap Reports API
  description: The Reports API from CleverTap — 2 operation(s) for reports.
  humanURL: https://developer.clevertap.com/docs/profile-api
  baseURL: https://api.clevertap.com
  tags:
  - Reports
  properties:
  - type: OpenAPI
    url: openapi/clevertap-reports-api-openapi.yml
common:
- type: AgenticAccess
  url: agentic-access/clevertap-agentic-access.yml
- type: TrustCenter
  url: security/clevertap-trust-center.yml
- type: DomainSecurity
  url: security/clevertap-domain-security.yml
- type: Authentication
  url: authentication/clevertap-authentication.yml
- type: GitHubOrganization
  url: https://github.com/CleverTap
- type: LinkedIn
  url: https://www.linkedin.com/company/clevertap
- type: Website
  url: https://clevertap.com/
- type: DeveloperPortal
  url: https://developer.clevertap.com/
- type: Documentation
  url: https://developer.clevertap.com/docs
- type: Authentication
  url: https://developer.clevertap.com/docs/api-authentication
- type: StatusPage
  url: https://status.clevertap.com/
- type: Pricing
  url: https://clevertap.com/pricing/
- type: PrivacyPolicy
  url: https://clevertap.com/privacy-policy/
- type: TermsOfService
  url: https://clevertap.com/terms-of-service/
- type: JSONLD
  url: json-ld/clevertap-context.jsonld
- type: Spectral
  url: rules/clevertap-rules.yml
- type: LlmsText
  url: https://developer.clevertap.com/llms.txt
- url: https://clevertap.com/blog
  type: Blog
- type: Packages
  url: packages/clevertap-packages.yml
- type: SDKs
  url: packages/clevertap-packages.yml
- type: WellKnown
  url: well-known/clevertap-well-known.yml
- type: MCPServer
  url: mcp/clevertap-mcp.yml
- type: ToolCrosswalk
  url: mcp/clevertap-tool-crosswalk.yml
- type: LLMsTxt
  url: llms/clevertap-llms.txt
- type: OAuthScopes
  url: scopes/clevertap-scopes.yml
- type: Conventions
  url: conventions/clevertap-conventions.yml
- type: ErrorCatalog
  url: errors/clevertap-error-codes.yml
- type: Lifecycle
  url: lifecycle/clevertap-lifecycle.yml
- type: ChangeLog
  url: changelog/clevertap-changelog.yml
- type: ChangeLog
  url: https://developer.clevertap.com/docs/changelog
- type: Conformance
  url: conformance/clevertap-conformance.yml
- type: Compliance
  url: https://clevertap.com/security/
- type: Webhooks
  url: asyncapi/clevertap-webhooks.yml
- type: DataModel
  url: data-model/clevertap-data-model.yml
- type: AgentSkill
  url: skills/_index.yml
- type: Overlay
  url: overlays/clevertap-profiles-overlay.yaml
- type: Overlay
  url: overlays/clevertap-events-overlay.yaml
- type: Overlay
  url: overlays/clevertap-campaigns-overlay.yaml
- type: Overlay
  url: overlays/clevertap-reports-overlay.yaml
- type: Plans
  url: plans/clevertap-plans-pricing.yml
- type: RateLimits
  url: rate-limits/clevertap-rate-limits.yml
- type: FinOps
  url: finops/clevertap-finops.yml
- type: Postman
  url: https://developer.clevertap.com/docs/clevertap-postman-collection
- type: APIReference
  url: https://developer.clevertap.com/docs/api-reference
- type: GettingStarted
  url: https://developer.clevertap.com/docs/getting-started
- type: Quickstart
  url: https://developer.clevertap.com/docs/api-quickstart-guide
- type: Support
  url: https://help.clevertap.com/
- type: SignUp
  url: https://eu1.dashboard.clevertap.com/self-serve.html
- type: Login
  url: https://eu1.dashboard.clevertap.com/
maintainers:
- FN: Kin Lane
  email: kinlane@gmail.com
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 23
  pass: local-v1

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CleverTap

APIs 12

Open Collections 6

MCP Servers 1

Pricing Plans 1

Rate Limits 1

FinOps 1

Event Specifications 1

Semantic Vocabularies 1

Spectral Rules 1

Security Posture 3

Scopes 1

Agentic Access 1

Get Started 5

Documentation 2

Agent Surfaces 6

Design & Contract 8

Build 5

Access & Security 6

Operate 5

Commercial 5

Company 3

Other 4

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