established · 2.6

Audiences

Score 28.7 / 100 52 providers 57 APIs Search apis.io →
Variants seen in the corpus: Audiencesaudiences

Providers using this tag (52)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Exemplar 12 Complete, well-documented, and agent-ready
Strong 15 Solid coverage with minor gaps
Developing 13 Usable, with meaningful gaps to close
Thin 9 Limited public surface area
Emerging 3 Early or largely undocumented

APIs with this tag (56)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Exemplar 13 Complete, well-documented, and agent-ready
ZoomInfo GTM Studio APIAudiences as a spreadsheet — folders, audiences, AI-computed columns with declared data dependencies, and r...80.8ZoomInfo Marketing APIMarketing audiences and audience uploads — create, read, update and delete an audience, push an upload to i...80.8RudderStack Audiences APIThe RudderStack Audiences API builds and manages audience definitions in the warehouse and activates them a...80.2Treasure Data CDP APIThe CDP (Audience) API — 183 operations covering parent segments, segments, activations and syndications, j...76.7MoEngage Segments APICreate and manage file-based segments (upload, add, remove, replace users) and filter-based segments built ...75.8Optimizely Audiences APICreate and manage audience segments for targeting experiments and rollouts.75.1Talon.One Integration APIReal-time, high-traffic Integration API. Send customer sessions, customer profiles, events, cart item catal...72.6Talon.One Management APIBack-office Management API that programmatically does what the Campaign Manager UI does: applications, camp...72.6Knock Audiences APIThe Audiences API from Knock — 4 operation(s) for audiences.71.9Tealium Visitor Profile APIQueries full visitor profile records from the AudienceStream Customer Data Hub, returning audience membersh...69.2Facebook Business Asset APIManage business assets including pixels, catalogs, and custom audiences.68.6CleverTap Custom List APICreate and update custom lists used as audience segments in campaigns and journeys.68.2Audience APIsAudience segmentation and activation endpoints: the Audience External API for listing, connecting, splittin...66.9
Strong 19 Solid coverage with minor gaps
Prezent Audiences APIList and search the audience profiles configured for the caller's company.64.0Adobe Experience Cloud Audiences APIOperations for managing Target audiences63.4Extole Audiences APIThe Audiences API from Extole — 17 operation(s) for audiences.63.1StackAdapt Pixel APIServer-to-server API for conversion tracking and audience generation without requiring website pixel instal...62.3DevCycle Audiences APIThe Audiences API from DevCycle — 3 operation(s) for audiences.61.6Nutshell Audiences APIEmail-marketing audiences — static lists of contacts used to organize people for marketing sends. 2 operati...60.8Clerk.io APIThe Clerk.io API provides REST endpoints for managing products, categories, orders, customers, recommendati...59.9Google Display & Video 360 APIThe full Display & Video 360 API surface — 179 operations across advertisers, partners, campaigns, insertio...59.8Criteo Commerce Grid APIThe Criteo Commerce Grid API manages audience segments for Commerce Grid, Criteo's sell-side platform. Eigh...59.0Criteo Marketing Solutions APIThe Criteo Marketing Solutions API gives advertisers and agencies programmatic access to Criteo's commerce ...59.0Criteo Retail Media APIThe Criteo Retail Media API lets retailers, brands, agencies and partners build retail media programmatical...59.0NextRoll API for AdRollREST API for managing AdRoll advertisers, campaigns, ads, audience segments, and reporting on the NextRoll ...57.7NextRoll Audience APICreate and manage audience segments — CRM (email list), custom (partner user id), composite, impression, us...57.5NextRoll Prospecting APIManage AdRoll Prospecting campaigns, ad groups, audiences, flights, geo-targets and advertisable-level pros...57.5NextRoll User Lists APIRetrieve the size of audiences and user lists by ad, ad group, advertisable, segment and audience preview, ...57.5mParticle Profile APIREST API for retrieving unified user profiles, identities, attributes, and audience memberships at scale to...57.2Gladly Audiences APIAn **Audience** represents a brand (or segment) specially for a multi-brand company. They are used to categ...57.0X Ads APIThe X Ads API enables programmatic management of advertising campaigns on the X platform including campaign...54.9Cardlytics Campaign Build APIThe Ads Manager campaign object model — Campaigns, AdGroups, Ads, Audiences, AudienceReach, Rewards, Pricin...54.8
Developing 14 Usable, with meaningful gaps to close
Thin 8 Limited public surface area
Emerging 2 Early or largely undocumented

Score breakdown

Frequency
56.0
log-scaled weighted occurrences
Breadth
1.4
spread across providers
Quality lift
63.5
mean composite of providers using it
Cohesion
10.8
strength of nearest seed neighbor

Related tags

Campaigns 22 co-occurrences Targeting 6 co-occurrences Creatives 6 co-occurrences Ads 6 co-occurrences Segments 10 co-occurrences Server-to-Server 5 co-occurrences Segmentation 8 co-occurrences Campaign Management 8 co-occurrences

Where this tag comes from

Api tag56
Provider tag11
Openapi tag25
Openapi op tag113

Cohort brief

Auto-generated

The 52 providers in the APIs.io catalog tagged Audiences, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.

Providers
52
all scored
Mean Kin Score
52.2
+31.5 vs catalog 20.7
Mean Agent Readiness
36.9
+27.2 vs catalog 9.7
Spread
14.5–80.8
median 54.9 · σ 16.6
How the 52 split by band
Exemplar 12Strong 15Developing 13Thin 9Emerging 3Minimal 0
Facet averages, against the whole catalog
FacetThis cohortCatalogDifferenceScored
Contract Quality 54.9 17.5 +37.4 52
Developer Ergonomics 52.3 17.9 +34.4 52
Access Clarity 54.8 22.3 +32.5 52
Operational Transparency 43.3 11.3 +32 52
Contract Governance 26.5 6.4 +20.1 52
Discoverability 79.5 60.4 +19.1 52

A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.

What this cohort publishes
ArtifactThis cohortCatalogDifference
MCP server (any) 67% 16% +51
MCP server (first-party) 60% 7% +53
Agent Skills 0% 0% 0
OAuth scopes 50% 9% +41
Security 100% 88% +12
Arazzo workflows 10% 2% +8
Governance rules 40% 13% +27

mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.

Top by Kin Score
  1. 1 ZoomInfo 80.8
  2. 2 RudderStack 80.2
  3. 3 Treasure Data 76.7
  4. 4 MoEngage 75.8
  5. 5 Optimizely 75.1
  6. 6 Talon.One 72.6
  7. 7 Knock 71.9
  8. 8 Tealium 69.2
  9. 9 Google Analytics 4 69
  10. 10 Facebook Business Manager 68.6
Top by Agent Readiness
  1. 1 MoEngage 59.4
  2. 2 Knock 58.6
  3. 3 Monaco 58.1
  4. 4 Extole 57.2
  5. 5 DevCycle 55.3
  6. 6 Prezent 53.3
  7. 7 VideoAmp 53.1
  8. 8 NextRoll 52.2
  9. 9 RudderStack 52
  10. 10 mParticle 50.5
All 52 members of this roster resolve to a scored provider in the catalog.Generated from the catalog build of 25 August 2026, across 26891 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.

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Tools for tags

7 MCP tools reach this
  • find_tagsBrowse and filter every tag in the catalog.
  • get_cohortThis tag as a scored cohort — every provider carrying it, with scores.
  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
  • cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools

Call it yourself

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This tag
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All tags
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As a scored cohort
curl "https://apis.io/api/v1/cohorts/tag/audiences"
The distribution (Pro)
curl "https://apis.io/api/v1/cohorts/tag/audiences/stats" \
  -H "X-API-Key: $APIS_IO_KEY"

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