Display & Video 360 is Google's enterprise demand-side platform for programmatic media buying, sold through Google Marketing Platform. Its API automates the whole buying structure — partners and advertisers, campaigns, insertion orders, line items, ad groups and ads, creatives and ad assets, first-party and Customer Match audiences, guaranteed orders and inventory sources, and the assigned targeting options that decide what a line item actually buys — plus Structured Data File bulk export and import. One REST surface at displayvideo.googleapis.com, version v4, 179 operations across 16 resource families, described by a first-party Google API Discovery Document. Google OAuth 2.0 only; there is no API key, and an access token is not sufficient on its own — the calling Google Account must also hold a Display & Video 360 user profile with permission on the partner or advertiser being addressed.
Google Display & Video 360 publishes 2 APIs on the APIs.io network, including Advertisers API, and 1 more. Tagged areas include Campaign Management, Display Ads, DV360, Programmatic Advertising, and Targeting.
The Google Display & Video 360 catalog on APIs.io includes 1 Spectral governance ruleset.
Google Display & Video 360’s developer surface includes authentication, changelog, release notes, developer portal, getting-started guide, documentation, API reference, and 32 more developer resources.
The full Display & Video 360 API surface — 179 operations across advertisers, partners, campaigns, insertion orders, line items, ad groups, creatives, ad assets, audiences, inve...
The advertiser-scoped slice of the Display & Video 360 API — 103 operations under /v4/advertisers covering campaigns, insertion orders, line items, ad groups, ad group ads, crea...
Google DV360 is a demand-side platform for programmatic media buying. The API covers advertiser management, insertion orders, line items, targeting options, creatives, channels,...
aid: google-display-video-360
name: Google Display & Video 360
description: Display & Video 360 is Google's enterprise demand-side platform for programmatic media buying, sold through Google
Marketing Platform. Its API automates the whole buying structure — partners and advertisers, campaigns, insertion orders,
line items, ad groups and ads, creatives and ad assets, first-party and Customer Match audiences, guaranteed orders and
inventory sources, and the assigned targeting options that decide what a line item actually buys — plus Structured Data
File bulk export and import. One REST surface at displayvideo.googleapis.com, version v4, 179 operations across 16 resource
families, described by a first-party Google API Discovery Document. Google OAuth 2.0 only; there is no API key, and an access
token is not sufficient on its own — the calling Google Account must also hold a Display & Video 360 user profile with permission
on the partner or advertiser being addressed.
accessModel:
pricing: enterprise
onboarding: sales
trial: false
try_now: false
public: false
label: Enterprise · Contact sales
confidence: high
source:
- plans
- authentication
generated: '2026-08-13'
method: searched
note: Corrected 2026-08-13 from a derived "freemium / self-serve" reading. Display & Video 360 publishes no plans, no free
tier, no trial and no self-serve signup; it is sold through Google sales or a Google Marketing Platform reseller. See
plans/google-display-video-360-plans-pricing.yml.
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/google-display-video-360.png
url: https://raw.githubusercontent.com/api-evangelist/google-display-video-360/refs/heads/main/apis.yml
created: '2026-03-13'
modified: '2026-08-13'
specificationVersion: '0.23'
type: Index
tags:
- Campaign Management
- Display Ads
- DV360
- Programmatic Advertising
- Targeting
- Video Ads
- Advertising
- AdTech
- Demand-Side Platform
- Media Buying
- Audiences
- Google Marketing Platform
tags_raw:
- Campaign Management
- Display Ads
- DV360
- Programmatic Advertising
- Targeting
- Video Ads
- Advertising
- AdTech
- Demand Side Platform
- Media Buying
- Audiences
- Google Marketing Platform
apis:
- aid: google-display-video-360:google-display-video-360-api
name: Google Display & Video 360 API
description: The full Display & Video 360 API surface — 179 operations across advertisers, partners, campaigns, insertion
orders, line items, ad groups, creatives, ad assets, audiences, inventory sources, guaranteed orders, floodlight groups,
custom bidding algorithms, targeting options, users and Structured Data File tasks. Generated from Google's own API Discovery
Document, revision 20260813.
humanURL: https://developers.google.com/display-video/api/reference/rest
baseURL: https://displayvideo.googleapis.com
tags:
- Advertisers
- Partners
- Campaign Management
- Targeting
- Audiences
- Creatives
- Inventory
properties:
- type: OpenAPI
url: openapi/google-display-video-360-api-openapi.yml
- type: Overlay
url: overlays/google-display-video-360-api-overlay.yaml
- type: APIReference
url: https://developers.google.com/display-video/api/reference/rest
- type: Documentation
url: https://developers.google.com/display-video/api
- type: Authentication
url: https://developers.google.com/display-video/api/guides/how-tos/authorizing
- type: GettingStarted
url: https://developers.google.com/display-video/api/guides/getting-started/overview
- aid: google-display-video-360:google-display-video-360-advertisers-api
name: Google Display & Video 360 Advertisers API
description: The advertiser-scoped slice of the Display & Video 360 API — 103 operations under /v4/advertisers covering
campaigns, insertion orders, line items, ad groups, ad group ads, creatives, ad assets, channels and sites, location lists,
negative keyword lists, invoices, reach forecasting and assigned targeting options.
humanURL: https://developers.google.com/display-video/api/guides/getting-started/overview
baseURL: https://displayvideo.googleapis.com
tags:
- Advertisers
properties:
- type: OpenAPI
url: openapi/google-display-video-360-advertisers-api-openapi.yml
- type: Overlay
url: overlays/google-display-video-360-advertisers-api-overlay.yaml
- type: Documentation
url: https://developers.google.com/display-video/api/reference/rest
- type: Authentication
url: https://developers.google.com/display-video/api/guides/how-tos/authorizing
- type: GettingStarted
url: https://developers.google.com/display-video/api/guides/getting-started/overview
- type: JSONSchema
url: json-schema/json-schema.yml
- type: JSONLD
url: json-ld/json-ld.yml
- type: GraphQL
url: graphql/google-display-video-360-graphql.md
common:
- type: PostmanWorkspace
url: https://www.postman.com/kinlaneapi/google-display--video-360/overview
- type: AgenticAccess
url: agentic-access/google-display-video-360-agentic-access.yml
- type: VulnerabilityDisclosure
url: security/google-display-video-360-vulnerability-disclosure.yml
- type: Security
url: https://g.co/vrp
- type: DomainSecurity
url: security/google-display-video-360-domain-security.yml
- type: Authentication
url: authentication/google-display-video-360-authentication.yml
- type: OAuthScopes
url: scopes/google-display-video-360-scopes.yml
- type: WellKnown
url: well-known/google-display-video-360-well-known.yml
- type: SecurityTxt
url: well-known/google-display-video-360-security.txt
- type: Packages
url: packages/google-display-video-360-packages.yml
- type: SDKs
url: packages/google-display-video-360-packages.yml
- type: LLMsTxt
url: llms/google-display-video-360-llms.txt
- type: Conventions
url: conventions/google-display-video-360-conventions.yml
- type: ErrorCatalog
url: errors/google-display-video-360-problem-types.yml
- type: Conformance
url: conformance/google-display-video-360-conformance.yml
- type: Lifecycle
url: lifecycle/google-display-video-360-lifecycle.yml
- type: Deprecation
url: https://developers.google.com/display-video/api/deprecations
- type: ChangeLog
url: changelog/google-display-video-360-changelog.yml
- type: ReleaseNotes
url: https://developers.google.com/display-video/api/release-notes
- type: DataModel
url: data-model/google-display-video-360-data-model.yml
- type: AgentSkill
url: skills/_index.yml
- type: MCP
url: mcp/google-display-video-360-mcp.yml
- type: Plans
url: plans/google-display-video-360-plans-pricing.yml
- type: RateLimits
url: rate-limits/google-display-video-360-rate-limits.yml
- type: FinOps
url: finops/google-display-video-360-finops.yml
- type: Rules
url: rules/google-display-video-360-jsonschema-spectral-rules.yml
- type: GitHubOrganization
url: https://github.com/googleads
- type: Portal
url: https://developers.google.com/display-video
- type: GettingStarted
url: https://developers.google.com/display-video/api/guides/getting-started/overview
- type: Documentation
url: https://developers.google.com/display-video/api
- type: APIReference
url: https://developers.google.com/display-video/api/reference/rest
- type: Authentication
url: https://developers.google.com/display-video/api/guides/how-tos/authorizing
- type: Blog
url: https://ads-developers.googleblog.com/search/label/display_video_360
- type: Login
url: https://displayvideo.google.com/
- type: Pricing
url: https://marketingplatform.google.com/about/display-video-360/
- type: TermsOfService
url: https://developers.google.com/terms
- type: PrivacyPolicy
url: https://policies.google.com/privacy
- type: Support
url: https://developers.google.com/display-video/api/support
- type: JSONLD
url: json-ld/json-ld.yml
maintainers:
- FN: Kin Lane
email: kin@apievangelist.com
x-enrichment:
date: '2026-08-13'
status: enriched
artifacts_added: 17
pass: local-v1
x-coverage:
state: covered
reason: machine-readable-contract-harvested
detail: Google publishes a first-party API Discovery Document for Display & Video 360 at displayvideo.googleapis.com/$discovery/rest?version=v4
(HTTP 200, revision 20260813, 179 methods, 414 schemas); it was harvested verbatim and converted to OpenAPI 3.1.0, replacing
a 5-operation scaffold.
evidence:
- url: https://displayvideo.googleapis.com/$discovery/rest?version=v4
status: 200
- url: https://developers.google.com/display-video/api/limits
status: 200
- url: https://developers.google.com/display-video/api/deprecations
status: 200
checked: '2026-08-13'
x-pointer-notes:
StatusPage: Removed 2026-08-13. The previous pointer named https://status.cloud.google.com/, the Google Cloud Platform dashboard,
which does not list displayvideo.googleapis.com — DV360 is a Google Marketing Platform service. The only DV360-shaped
candidate, developers.google.com/display-video/api/support/api-issues, was fetched (HTTP 200) and is a support-routing
page with no incidents, dates or status indicators. Google publishes no status page for this API. Recorded as absent in
lifecycle/google-display-video-360-lifecycle.yml rather than credited to a page that does not do the job.
MCPServer: Deliberately NOT emitted. mcp/google-display-video-360-mcp.yml is a derived candidate tool list with deployment.mode
= none — Google ships no Model Context Protocol server for Display & Video 360 (probed displayvideo.googleapis.com/mcp,
HTTP 404; every DV360 MCP server on the market is third-party). An MCPServer pointer would assert an agent surface the
provider does not operate. The artifact is wired as type MCP so it stays discoverable without claiming a deployed server.
Idempotency: Deliberately NOT emitted. The Display & Video 360 API documents no idempotency key, request token or dedupe
header, and none appears in the Discovery Document. See the idempotency block in conventions/google-display-video-360-conventions.yml.
Compliance: Deliberately NOT emitted. Google's Marketing Platform ISO 27001 scope names seven products and Display & Video
360 is not among them; no DV360-scoped SOC or ISO certification was found. See conformance/google-display-video-360-conformance.yml.
Authentication: The previous docs pointer, /display-video/api/guides/authentication, returned 404 on 2026-08-13 and was
corrected to the live guide at /display-video/api/guides/how-tos/authorizing.
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