niche · -0.5

DSP

Score 19.6 / 100 32 providers +2 via APIs 8 APIs Search apis.io →

Providers using this tag (32)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Strong 5 Solid coverage with minor gaps
Developing 9 Usable, with meaningful gaps to close
Thin 9 Limited public surface area
Emerging 4 Early or largely undocumented
Minimal 5 Almost no public developer surface

APIs with this tag (8)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Exemplar 1 Complete, well-documented, and agent-ready
Developing 4 Usable, with meaningful gaps to close
Thin 1 Limited public surface area
Emerging 2 Early or largely undocumented

Companies reaching this through an API (2)

These companies publish an API, specification or operation carrying “DSP” but do not classify their business under it. Listed unranked and kept out of the count above, because one tagged operation is not a statement about what a company does.

Clear Channel Outdoor Edge Impulse

Score breakdown

Frequency
45.6
log-scaled weighted occurrences
Breadth
0.9
spread across providers
Quality lift
40.0
mean composite of providers using it
Cohesion
0.0
strength of nearest seed neighbor

Related tags

Programmatic Advertising 19 co-occurrences Campaign Management 11 co-occurrences Connected TV 8 co-occurrences AdTech 25 co-occurrences Real-Time Bidding 6 co-occurrences Video Advertising 7 co-occurrences Programmatic 9 co-occurrences CTV 7 co-occurrences

Where this tag comes from

Provider tag32
Api tag8
Openapi tag1
Openapi op tag19

Cohort brief

Auto-generated

The 28 providers in the APIs.io catalog tagged DSP, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.

Providers
28
all scored
Mean Kin Score
39.8
+15.9 vs catalog 23.9
Mean Agent Readiness
25.1
+13.1 vs catalog 12
Spread
5.3–64.5
median 38.8 · σ 14.4
How the 28 split by band
Exemplar 0Strong 5Developing 9Thin 9Emerging 4Minimal 1
Facet averages, against the whole catalog
FacetThis cohortCatalogDifferenceScored
Developer Ergonomics 49.5 23.4 +26.1 28
Operational Transparency 34.3 14 +20.3 28
Access Clarity 41.1 26.5 +14.6 28
Discoverability 72.6 61.2 +11.4 28
Contract Quality 30.8 19.8 +11 28
Contract Governance 16.6 6.4 +10.2 28

A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.

What this cohort publishes
ArtifactThis cohortCatalogDifference
MCP server (any) 29% 10% +19
MCP server (first-party) 32% 13% +19
Agent Skills 0% 0% 0
OAuth scopes 50% 11% +39
Security 100% 97% +3
Arazzo workflows 0% 2% -2
Governance rules 21% 14% +7

mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.

Top by Kin Score
  1. 1 MediaMath 64.5
  2. 2 LALAL.AI 64
  3. 3 MOLOCO 62.7
  4. 4 StackAdapt 62
  5. 5 Google Display & Video 360 56.2
  6. 6 The Trade Desk 53
  7. 7 Basis 51.4
  8. 8 InMobi 46.5
  9. 9 Remerge 44.7
  10. 10 RTB House 43.8
Top by Agent Readiness
  1. 1 MOLOCO 57
  2. 2 MediaMath 48
  3. 3 MadHive 44.1
  4. 4 Basis 43.3
  5. 5 The Trade Desk 43
  6. 6 LALAL.AI 37.2
  7. 7 Google Display & Video 360 31.8
  8. 8 StackAdapt 31.5
  9. 9 iZotope 28.8
  10. 10 Choozle 28.6
All 32 members of this roster resolve to a scored provider in the catalog.Generated from the catalog build of 15 September 2026, across 27661 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.

Work with this as data

Every tag here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for tags

7 MCP tools reach this
  • find_tagsBrowse and filter every tag in the catalog.
  • get_cohortThis tag as a scored cohort — every provider carrying it, with scores.
  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
  • cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools →

Call it yourself

curl for this page
This tag
curl "https://apis.io/api/v1/tags/dsp"
All tags
curl "https://apis.io/api/v1/tags?limit=25"
As a scored cohort
curl "https://apis.io/api/v1/cohorts/tag/dsp"
The distribution (Pro)
curl "https://apis.io/api/v1/cohorts/tag/dsp/stats" \
  -H "X-API-Key: $APIS_IO_KEY"

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