niche · 1.9

DSP

Score 19.8 / 100 25 providers 7 APIs Search apis.io →
Variants seen in the corpus: DSPdsp

Providers using this tag (25)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Strong 4 Solid coverage with minor gaps
Developing 7 Usable, with meaningful gaps to close
Thin 8 Limited public surface area
Emerging 4 Early or largely undocumented
Minimal 2 Almost no public developer surface

APIs with this tag (6)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Developing 2 Usable, with meaningful gaps to close
Thin 2 Limited public surface area
Emerging 2 Early or largely undocumented

Score breakdown

Frequency
42.3
log-scaled weighted occurrences
Breadth
0.7
spread across providers
Quality lift
45.5
mean composite of providers using it
Cohesion
0.0
strength of nearest seed neighbor

Related tags

Demand-Side Platform 9 co-occurrences Programmatic 12 co-occurrences Programmatic Advertising 11 co-occurrences CTV 7 co-occurrences Video Advertising 6 co-occurrences Creatives 5 co-occurrences Connected TV 6 co-occurrences Campaign Management 8 co-occurrences

Where this tag comes from

Provider tag21
Api tag7
Openapi tag1
Openapi op tag19

Cohort brief

Auto-generated

The 25 providers in the APIs.io catalog tagged DSP, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.

Providers
25
all scored
Mean Kin Score
37.4
+16.7 vs catalog 20.7
Mean Agent Readiness
22.1
+12.4 vs catalog 9.7
Spread
0.6–63.3
median 38.8 · σ 15.9
How the 25 split by band
Exemplar 0Strong 4Developing 7Thin 8Emerging 4Minimal 2
Facet averages, against the whole catalog
FacetThis cohortCatalogDifferenceScored
Developer Ergonomics 41.5 17.9 +23.6 25
Access Clarity 39.4 22.3 +17.1 25
Discoverability 75.6 60.4 +15.2 25
Operational Transparency 26.3 11.3 +15 25
Contract Quality 31.9 17.5 +14.4 25
Contract Governance 20.3 6.4 +13.9 25

A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.

What this cohort publishes
ArtifactThis cohortCatalogDifference
MCP server (any) 44% 16% +28
MCP server (first-party) 20% 7% +13
Agent Skills 0% 0% 0
OAuth scopes 32% 9% +23
Security 92% 88% +4
Arazzo workflows 0% 2% -2
Governance rules 28% 13% +15

mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.

Top by Kin Score
  1. 1 MediaMath 63.3
  2. 2 StackAdapt 62.3
  3. 3 LALAL.AI 62
  4. 4 The Trade Desk 56.9
  5. 5 Basis 51.7
  6. 6 domob 47
  7. 7 RTB House 46.6
  8. 8 Choozle 45.1
  9. 9 InMobi 45.1
  10. 10 FreeWheel Media 43.8
Top by Agent Readiness
  1. 1 MediaMath 49.3
  2. 2 The Trade Desk 43
  3. 3 Basis 41.9
  4. 4 iZotope 35.3
  5. 5 LALAL.AI 33.9
  6. 6 FreeWheel Media 29
  7. 7 Choozle 28.6
  8. 8 domob 26.8
  9. 9 StackAdapt 26.3
  10. 10 RTB House 26.1
All 25 members of this roster resolve to a scored provider in the catalog.Generated from the catalog build of 25 August 2026, across 26891 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.

Work with this as data

Every tag here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for tags

7 MCP tools reach this
  • find_tagsBrowse and filter every tag in the catalog.
  • get_cohortThis tag as a scored cohort — every provider carrying it, with scores.
  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
  • cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools

Call it yourself

curl for this page
This tag
curl "https://apis.io/api/v1/tags/dsp"
All tags
curl "https://apis.io/api/v1/tags?limit=25"
As a scored cohort
curl "https://apis.io/api/v1/cohorts/tag/dsp"
The distribution (Pro)
curl "https://apis.io/api/v1/cohorts/tag/dsp/stats" \
  -H "X-API-Key: $APIS_IO_KEY"

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