emerging · 1.1 market domain

DSP

Score 20.6 / 100 33 providers +2 via APIs 8 APIs Search apis.io →
Business capabilities this tag reaches
Information & Data Management 1
Variants seen in the corpus: Demand-Side PlatformDSP

Providers using this tag (33)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Exemplar 1 Complete, well-documented, and agent-ready
MediaMathProgrammatic AdvertisingCampaign ManagementAdTech15 APIs66.5
Strong 5 Solid coverage with minor gaps
StackAdaptProgrammatic AdvertisingDigital AdvertisingCampaign ManagementAdTech5 APIs65.8MOLOCOAdvertisingAdTechRetail Media11 APIs63.5LALAL.AIArtificial IntelligenceAudioAudio ProcessingStem Separation1 API62.1Google Display & Video 360Campaign ManagementDisplay AdsDV360Programmatic Advertising3 APIs57.7The Trade DeskAdvertisingProgrammatic AdvertisingAdTech2 APIs55.1
Developing 9 Usable, with meaningful gaps to close
BasisProgrammatic AdvertisingMedia BuyingCampaign Management1 API54.2InMobiCompanyEnterpriseAdvertisingAdTech5 APIs48.3RemergeCompanyAdvertisingAdTechMobile2 APIs46.8RTB HouseAdvertisingRetargetingProgrammatic1 API43.8QuantcastAdvertisingAdTechProgrammatic Advertising3 APIs43.3domobCompanyAdvertisingMobileAdTech1 API43.1YahooAdvertisingProgrammatic AdvertisingFantasy Sports5 APIs42.9ChoozleDigital AdvertisingProgrammatic AdvertisingAdvertising Reporting3 APIs41.9TripleLiftProgrammatic AdvertisingNative AdvertisingAd ExchangeOpenRTB2 APIs40.9
Thin 9 Limited public surface area
AppNexusCompanyAdTechAdvertisingProgrammatic1 API38.8MadHiveCompanyAdvertisingAdTechConnected TV2 APIs38.7AmobeeDigital AdvertisingProgrammaticCampaign Management1 API38.6PokktCompanyAdvertisingMonetizationMobile6 APIs36.7JamppCompanyAdvertisingMarketingMobile1 API34.5SharethroughNative AdvertisingProgrammatic AdvertisingSupply Side Platform2 APIs32.2Tremor VideoCompanyMarTechAdvertisingAdTech5 APIs30.0iZotopeAudioAudio SoftwareMusic ProductionMixing2 APIs29.8ZemantaCompanyAdvertisingNative AdvertisingProgrammatic1 API28.4
Emerging 4 Early or largely undocumented
Adelphic Mobile *CompanyEnterpriseAdvertisingAdTech23.9Liquid MCompanyAdvertisingAdTech2 APIs22.8Peer39CompanyContextual AdvertisingAdTechBrand Safety1 API22.2BiddingxCompanyMarketingProgrammatic15.3
Minimal 3 Almost no public developer surface
TubeMogulCompanyMarketingAdvertisingVideo Advertising3.7DataxuCompanyAdvertisingAdTechProgrammatic Advertising2.5StrikeAdCompanyAdvertisingMobileAdTech2.5
Unrated 2 Not yet scored
BrightRollCompanyAdvertisingAdTechVideo AdvertisingTelogy NetworksCompanyTelecommunicationsVoice over IPVoIP

APIs with this tag (8)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Exemplar 1 Complete, well-documented, and agent-ready
Edge Impulse DSP APIThe DSP API from Edge Impulse — 18 operation(s) for dsp.69.4
Developing 4 Usable, with meaningful gaps to close
InMobi DSP Cost APIAsynchronous spend reporting for InMobi DSP advertisers. A bearer token is minted from clientId/clientSecre...48.3Clear Channel Outdoor pDOOH RTB SupplyProgrammatic digital out-of-home (pDOOH) supply made available through 20+ DSP partners that transact CCO i...44.4Yahoo DSP Reporting APIAsynchronous large-scale reporting API for Yahoo DSP campaign data. A Reporting object - composed of report...42.9Yahoo DSP Traffic APIRESTful campaign-management API for the Yahoo demand-side platform. Exposes the full trafficking hierarchy ...42.9
Thin 2 Limited public surface area
POKKT DSP OpenRTB APIDemand-side bidding endpoint. Exchanges POST an OpenRTB bid request object as application/json to /api/rtb/...36.7Teads DSP API (Zemanta One)The Teads DSP REST Campaign Management API, formerly the Zemanta One API. It lets Teads DSP clients program...28.4
Emerging 1 Early or largely undocumented
Peer39 External APIThe Peer39 External API manages Custom Categories — contextual targeting and brand-safety lists of keywords...22.2

Companies reaching this through an API (2)

These companies publish an API, specification or operation carrying “DSP” but do not classify their business under it. Listed unranked and kept out of the count above, because one tagged operation is not a statement about what a company does.

Clear Channel Outdoor Edge Impulse

Score breakdown

Frequency
44.1
log-scaled weighted occurrences
Breadth
0.9
spread across providers
Quality lift
46.7
mean composite of providers using it
Cohesion
0.0
strength of nearest seed neighbor

Related tags

Programmatic Advertising 19 co-occurrences Connected TV 8 co-occurrences Programmatic 10 co-occurrences Campaign Management 11 co-occurrences Video Advertising 7 co-occurrences OpenRTB 6 co-occurrences Real-Time Bidding 6 co-occurrences CTV 7 co-occurrences

Where this tag comes from

Provider tag33
Api tag8

Cohort brief

Auto-generated

The 29 providers in the APIs.io catalog tagged DSP, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.

Providers
29
all scored
Mean Kin Score
40.4
+17.5 vs catalog 22.9
Mean Agent Readiness
24.8
+12.9 vs catalog 11.9
Spread
3.7–66.5
median 40.9 · σ 15
How the 29 split by band
Exemplar 1Strong 5Developing 9Thin 9Emerging 4Minimal 1
Facet averages, against the whole catalog
FacetThis cohortCatalogDifferenceScored
Developer Ergonomics 49 23.2 +25.8 29
Operational Transparency 33.2 13.7 +19.5 29
Access Clarity 40.4 26.5 +13.9 29
Discoverability 69.8 58.1 +11.7 29
Contract Quality 27.5 17.6 +9.9 29
Contract Governance 15.8 6.3 +9.5 29

A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.

What this cohort publishes
ArtifactThis cohortCatalogDifference
MCP server (any) 26% 14% +12
MCP server (first-party) 23% 12% +11
Agent Skills 0% 0% 0
OAuth scopes 45% 11% +34
Security 94% 98% -4
Arazzo workflows 0% 2% -2
Governance rules 19% 14% +5

mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.

Top by Kin Score
  1. 1 MediaMath 66.5
  2. 2 StackAdapt 65.8
  3. 3 MOLOCO 63.5
  4. 4 LALAL.AI 62.1
  5. 5 Google Display & Video 360 57.7
  6. 6 The Trade Desk 55.1
  7. 7 Basis 54.2
  8. 8 InMobi 48.3
  9. 9 Remerge 46.8
  10. 10 RTB House 43.8
Top by Agent Readiness
  1. 1 MOLOCO 57
  2. 2 MediaMath 48
  3. 3 StackAdapt 47.7
  4. 4 MadHive 44.1
  5. 5 The Trade Desk 43
  6. 6 Basis 40.8
  7. 7 LALAL.AI 37.2
  8. 8 Google Display & Video 360 31.8
  9. 9 Choozle 31.5
  10. 10 iZotope 28.8
All 33 members of this roster resolve to a scored provider in the catalog.Generated from the catalog build of 5 October 2026, across 29093 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.

Work with this as data

Every tag here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for tags

7 MCP tools reach this
  • find_tagsBrowse and filter every tag in the catalog.
  • get_cohortThis tag as a scored cohort — every provider carrying it, with scores.
  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
  • cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools →

Call it yourself

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This tag 
curl "https://apis.io/api/v1/tags/dsp"
All tags 
curl "https://apis.io/api/v1/tags?limit=25"
As a scored cohort 
curl "https://apis.io/api/v1/cohorts/tag/dsp"
The distribution (Pro) 
curl "https://apis.io/api/v1/cohorts/tag/dsp/stats" \
  -H "X-API-Key: $APIS_IO_KEY"

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