emerging · 2.1

Programmatic

Score 20.4 / 100 42 providers 22 APIs Search apis.io →
Variants seen in the corpus: Programmaticprogrammatic

Providers using this tag (42)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Exemplar 2 Complete, well-documented, and agent-ready
OutbrainAdvertisingNative AdvertisingOpen WebCTV13 APIs74.6TaboolaAdvertisingNative AdvertisingDiscoveryPerformance Marketing16 APIs70.3
Strong 4 Solid coverage with minor gaps
Scope3CompanyEnterpriseAdvertisingCarbon Emissions16 APIs65.0MediaMathProgrammatic AdvertisingDSPDemand-Side PlatformCampaign Management46 APIs63.3LiveRampData ConnectivityData CollaborationIdentity ResolutionActivation11 APIs59.1AdRollAdvertisingDisplay AdvertisingRetargetingMarketing4 APIs57.7
Developing 8 Usable, with meaningful gaps to close
SovrnCompanyAdTechAdvertisingMonetization10 APIs49.3RTB HouseAdvertisingRetargetingDSP5 APIs46.6InMobiCompanyEnterpriseAdvertisingAdTech5 APIs45.1FreeWheel MediaCompanyAdvertisingAdTechStreaming TV5 APIs43.8BomboraIntent DataB2B IntentCompany SurgeAccount Based Marketing7 APIs43.6LiveIntentCompanyAdvertisingAdTechIdentity4 APIs42.4Clear Channel OutdoorAdvertisingOut-of-HomeOOH3 APIs41.0LoopMeCompanyAdvertisingAdTechMobile Advertising3 APIs39.5
Thin 11 Limited public surface area
MGIDNative AdvertisingAdTechPublishersAdvertisers3 APIs38.9AmobeeDigital AdvertisingDSPCampaign Management2 APIs38.8Clear Channel Outdoor HoldingsAdvertisingOut-of-HomeDigital Out Of Home1 API37.8DocereeAdvertisingHealthcareMarketingAdTech3 APIs37.8WideOrbitCompanyAdvertisingAdTechMedia2 APIs37.5PokktCompanyAdvertisingMonetizationMobile6 APIs37.2AppNexusCompanyAdTechAdvertising1 API36.6AdReady (CPXi)CompanyCommerceAdvertisingAdTech1 API36.1MadvertiseCompanyAdvertisingAdTechMobile3 APIs33.9YieldmoAdvertisingNative AdvertisingAd Exchange5 APIs33.6The Trade DeskAdvertisingProgrammatic AdvertisingDSPDemand-Side Platform7 APIs30.6
Emerging 11 Early or largely undocumented
AudigentCompanyAdvertisingAdTechData4 APIs25.4Tremor VideoCompanyMarTechAdvertisingAdTech5 APIs25.3Integral Ad ScienceAdvertisingAd VerificationAd MeasurementBrand Safety1 API25.0ZemantaCompanyAdvertisingNative Advertising1 API25.0Sirius XMAudioStreamingRadioMusic3 APIs23.7TheMonetizrCompanyAdvertisingGamingIn-Game Advertising1 API23.5TelevisaUnivision (Univision Communications)MediaStreamingHispanicAdvertising3 APIs16.5ComscoreCompanyCloud SaasMedia MeasurementAudience Analytics16.3Horizon MediaAdvertisingMedia AgencyMedia PlanningMedia Buying15.2TNL MediageneCompanyMediaPublishingAdvertising1 API13.8SemasioCompanyAdvertisingMarketingAdTech11.8
Minimal 6 Almost no public developer surface
Sync APIAdvertisingDigital MarketingIn-App AdvertisingMobile3 APIs10.7ironSourceMobileMobile GamesGame DevelopmentAdvertising7.8QuantumCompanyAdvertisingAdTechMarketing6.3Adap.tvCompanyAdvertisingAdTechVideo Advertising5.0StrikeAdCompanyAdvertisingMobileAdTech5.0TelariaCompanyAdvertisingAdTechVideo Advertising5.0

APIs with this tag (19)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Strong 2 Solid coverage with minor gaps
MediaMath BOF Config APIBid Request Firehose (BOF) configuration API. BOF is a high-performance system that ingests bid opportuniti...63.3LiveRamp SidecarService enabling SSPs to decrypt RampID identity envelopes into DSP-specific identifiers for programmatic a...59.1
Developing 5 Usable, with meaningful gaps to close
Sovrn Advertising Performance Reporting APICustom reporting over Sovrn Ad Exchange performance across web, connected TV and mobile app inventory. Requ...49.3Sovrn Commerce Bid Check APIReal-time bid on a single click. Returns either a bid win (pricing model CPC or CPA, expected earnings per ...49.3InMobi Exchange (OpenRTB 2.5)InMobi's programmatic ad exchange, integrated by demand-side platforms over the IAB OpenRTB 2.5 protocol. I...45.1Bombora Digital Audience Builder (DAB) APIProgrammatic interface to Bombora's Digital Audience Builder for composing custom B2B audiences from intent...43.6LiveIntent Programmatic Bidding APILiveIntent's exchange-side real-time bidding integration for demand-side platforms. It implements a subset ...42.4
Thin 7 Limited public surface area
Doceree Bidder / Ad Request APIThe ad-request surface Doceree publisher partners call to fetch an HCP-targeted advertisement. It is the en...37.8POKKT DSP OpenRTB APIDemand-side bidding endpoint. Exchanges POST an OpenRTB bid request object as application/json to /api/rtb/...37.2Digital Platform APIRESTful JSON API for the AppNexus/Xandr programmatic advertising platform - manage advertisers, campaigns, ...36.6Digital Remedy Platform (Kickstart) APIThe REST API behind the Digital Remedy Platform / AdReady+ web application. 285 paths and 355 operations co...36.1Madvertise OpenRTB Bid Request APIOpenRTB 2.5 bid-request endpoint (mobile.mng-ads.com/bidrequest/{placement}) for programmatic in-app demand...33.9Yieldmo YMax Platform APIProprietary programmatic exchange and creative intelligence platform offering curated inventory access, con...33.6The Trade Desk Platform APIThe Trade Desk Platform API provides REST and GraphQL interfaces for programmatically managing all aspects ...30.6
Emerging 4 Early or largely undocumented
Teads DSP API (Zemanta One)The Teads DSP REST Campaign Management API, formerly the Zemanta One API. It lets Teads DSP clients program...25.0AdsWizz Domain APIThe AdsWizz Domain API is a programmatic audio advertising platform API enabling dynamic ad insertion, camp...23.7TelevisaUnivision Advertising PlatformTelevisaUnivision's advertising technology platform enables brands and agencies to reach U.S. Spanish-speak...16.5Ad2iction Prebid Bid EndpointThe header-bidding demand endpoint operated by Ad2iction, TNL Mediagene's ad-technology subsidiary (acquire...13.8
Minimal 1 Almost no public developer surface
Sync API PlatformThe Sync API bidder platform provides enterprise-grade APIs for the in-app advertising ecosystem. The platf...10.7

Score breakdown

Frequency
47.6
log-scaled weighted occurrences
Breadth
1.2
spread across providers
Quality lift
40.9
mean composite of providers using it
Cohesion
0.0
strength of nearest seed neighbor

Related tags

DSP 12 co-occurrences AdTech 34 co-occurrences OpenRTB 7 co-occurrences CTV 8 co-occurrences SSP 6 co-occurrences Video Advertising 7 co-occurrences Native Advertising 5 co-occurrences Campaign Management 9 co-occurrences

Where this tag comes from

Provider tag34
Api tag22

Cohort brief

Auto-generated

The 42 providers in the APIs.io catalog tagged Programmatic, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.

Providers
42
all scored
Mean Kin Score
33.4
+12.7 vs catalog 20.7
Mean Agent Readiness
18.6
+8.9 vs catalog 9.7
Spread
5–74.6
median 36.4 · σ 18.2
How the 42 split by band
Exemplar 2Strong 4Developing 8Thin 11Emerging 11Minimal 6
Facet averages, against the whole catalog
FacetThis cohortCatalogDifferenceScored
Developer Ergonomics 35.3 17.9 +17.4 42
Operational Transparency 26.2 11.3 +14.9 42
Discoverability 72.8 60.4 +12.4 42
Access Clarity 34.7 22.3 +12.4 42
Contract Governance 17.5 6.4 +11.1 42
Contract Quality 25.9 17.5 +8.4 42

A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.

What this cohort publishes
ArtifactThis cohortCatalogDifference
MCP server (any) 33% 16% +17
MCP server (first-party) 21% 7% +14
Agent Skills 0% 0% 0
OAuth scopes 21% 9% +12
Security 95% 88% +7
Arazzo workflows 0% 2% -2
Governance rules 19% 13% +6

mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.

Top by Kin Score
  1. 1 Outbrain 74.6
  2. 2 Taboola 70.3
  3. 3 Scope3 65
  4. 4 MediaMath 63.3
  5. 5 LiveRamp 59.1
  6. 6 AdRoll 57.7
  7. 7 Sovrn 49.3
  8. 8 RTB House 46.6
  9. 9 InMobi 45.1
  10. 10 FreeWheel Media 43.8
Top by Agent Readiness
  1. 1 Scope3 66.6
  2. 2 MediaMath 49.3
  3. 3 Bombora 46.4
  4. 4 Yieldmo 45.1
  5. 5 AdRoll 41.4
  6. 6 LiveRamp 41.4
  7. 7 Sovrn 37.6
  8. 8 LoopMe 34
  9. 9 Outbrain 33.6
  10. 10 Taboola 31
All 42 members of this roster resolve to a scored provider in the catalog.Generated from the catalog build of 25 August 2026, across 26891 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.

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Tools for tags

7 MCP tools reach this
  • find_tagsBrowse and filter every tag in the catalog.
  • get_cohortThis tag as a scored cohort — every provider carrying it, with scores.
  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
  • cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools

Call it yourself

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All tags 
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As a scored cohort 
curl "https://apis.io/api/v1/cohorts/tag/programmatic"
The distribution (Pro) 
curl "https://apis.io/api/v1/cohorts/tag/programmatic/stats" \
  -H "X-API-Key: $APIS_IO_KEY"

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