niche · 0.4 market domain

Programmatic

Score 19.6 / 100 37 providers +6 via APIs 16 APIs Search apis.io →

Providers using this tag (37)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Exemplar 3 Complete, well-documented, and agent-ready
OutbrainAdvertisingNative AdvertisingOpen WebCTV6 APIs74.3TaboolaAdvertisingNative AdvertisingDiscoveryPerformance Marketing7 APIs70.4Scope3CompanyEnterpriseAdvertisingCarbon Emissions4 APIs66.7
Developing 7 Usable, with meaningful gaps to close
AdRollAdvertisingDisplay AdvertisingRetargetingMarketing4 APIs52.1SovrnCompanyAdTechAdvertisingMonetization26 APIs51.1IAB Tech LabCompanyAdvertisingAdTechStandards7 APIs50.2InMobiCompanyEnterpriseAdvertisingAdTech5 APIs48.3Clear Channel OutdoorAdvertisingOut-of-HomeOOH3 APIs44.4RTB HouseAdvertisingRetargetingDSP1 API43.8FreeWheel MediaCompanyAdvertisingAdTechStreaming TV4 APIs41.3
Thin 14 Limited public surface area
WideOrbitCompanyAdvertisingAdTechMedia2 APIs39.1AppNexusCompanyAdTechAdvertising1 API38.8MGIDNative AdvertisingAdTechPublishersAdvertisers3 APIs38.8AmobeeDigital AdvertisingDSPCampaign Management1 API38.6LoopMeCompanyAdvertisingAdTechMobile Advertising2 APIs38.2DocereeAdvertisingHealthcareMarketingAdTech3 APIs36.5AdReady (CPXi)CompanyCommerceAdvertisingAdTech2 APIs35.7MadvertiseCompanyAdvertisingAdTechMobile3 APIs34.9YieldmoAdvertisingNative AdvertisingAd Exchange1 API30.6Tremor VideoCompanyMarTechAdvertisingAdTech5 APIs30.0AudigentCompanyAdvertisingAdTechData4 APIs29.7ZemantaCompanyAdvertisingNative Advertising1 API28.4TheMonetizrCompanyAdvertisingGamingIn-Game Advertising1 API28.3Integral Ad ScienceAdvertisingAd VerificationAd MeasurementBrand Safety1 API28.0
Emerging 7 Early or largely undocumented
ComscoreCompanyCloud SaasMedia MeasurementAudience Analytics16.8Horizon MediaAdvertisingMedia AgencyMedia PlanningMedia Buying16.6BiddingxCompanyMarketingDSP15.3IntersectionAdvertisingOut-of-HomeDigital SignageMedia1 API14.4TNL MediageneCompanyMediaPublishingAdvertising1 API14.1Sync APIAdvertisingDigital MarketingIn-App AdvertisingMobile3 APIs12.4SemasioCompanyAdvertisingMarketingAdTech11.0
Minimal 6 Almost no public developer surface
ironSourceMobileMobile GamesGame DevelopmentAdvertising7.1Beeyond MediaAdvertisingDigital Out Of HomeMediaTech6.7QuantumCompanyAdvertisingAdTechMarketing5.4TelariaCompanyAdvertisingAdTechVideo Advertising3.4StrikeAdCompanyAdvertisingMobileAdTech2.5Adap.tvCompanyAdvertisingAdTechVideo Advertising0.0

APIs with this tag (16)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Strong 2 Solid coverage with minor gaps
LiveRamp SidecarService enabling SSPs to decrypt RampID identity envelopes into DSP-specific identifiers for programmatic a...60.1Pomo Programmatic APIThe programmatic API from Pomo — 3 operation(s) for programmatic.55.7
Developing 3 Usable, with meaningful gaps to close
OpenRTB 2.x ProtocolOpenRTB is the real-time bidding protocol between ad exchanges and bidders. IAB Tech Lab publishes the 2.x ...50.2InMobi Exchange (OpenRTB 2.5)InMobi's programmatic ad exchange, integrated by demand-side platforms over the IAB OpenRTB 2.5 protocol. I...48.3LiveIntent Programmatic Bidding APILiveIntent's exchange-side real-time bidding integration for demand-side platforms. It implements a subset ...42.1
Thin 6 Limited public surface area
Digital Platform APIRESTful JSON API for the AppNexus/Xandr programmatic advertising platform - manage advertisers, campaigns, ...38.8POKKT DSP OpenRTB APIDemand-side bidding endpoint. Exchanges POST an OpenRTB bid request object as application/json to /api/rtb/...36.7Doceree Bidder / Ad Request APIThe ad-request surface Doceree publisher partners call to fetch an HCP-targeted advertisement. It is the en...36.5Madvertise OpenRTB Bid Request APIOpenRTB 2.5 bid-request endpoint (mobile.mng-ads.com/bidrequest/{placement}) for programmatic in-app demand...34.9Yieldmo YMax Platform APIProprietary programmatic exchange and creative intelligence platform offering curated inventory access, con...30.6Teads DSP API (Zemanta One)The Teads DSP REST Campaign Management API, formerly the Zemanta One API. It lets Teads DSP clients program...28.4
Emerging 5 Early or largely undocumented
AdsWizz Domain APIThe AdsWizz Domain API is a programmatic audio advertising platform API enabling dynamic ad insertion, camp...23.7TelevisaUnivision Advertising PlatformTelevisaUnivision's advertising technology platform enables brands and agencies to reach U.S. Spanish-speak...17.2Intersection Order Management System (OMS) APIIntersection's AI-powered Order Management System for out-of-home advertising. Announced 2026-05-11, it is ...14.4Ad2iction Prebid Bid EndpointThe header-bidding demand endpoint operated by Ad2iction, TNL Mediagene's ad-technology subsidiary (acquire...14.1Sync API PlatformThe Sync API bidder platform provides enterprise-grade APIs for the in-app advertising ecosystem. The platf...12.4

Companies reaching this through an API (6)

These companies publish an API, specification or operation carrying “Programmatic” but do not classify their business under it. Listed unranked and kept out of the count above, because one tagged operation is not a statement about what a company does.

LiveIntent LiveRamp Pokkt Pomo Sirius XM TelevisaUnivision (Univision Communications)

Score breakdown

Frequency
47.2
log-scaled weighted occurrences
Breadth
1.0
spread across providers
Quality lift
38.0
mean composite of providers using it
Cohesion
0.0
strength of nearest seed neighbor

Where this tag sits

AdTech broader Advertising broader

Related tags

AdTech 32 co-occurrences DSP 10 co-occurrences Advertisers 7 co-occurrences Video Advertising 7 co-occurrences Supply Side Platform 6 co-occurrences OpenRTB 6 co-occurrences Native Advertising 5 co-occurrences CTV 6 co-occurrences

Where this tag comes from

Provider tag37
Api tag16
Openapi tag1
Openapi op tag3

Cohort brief

Auto-generated

The 35 providers in the APIs.io catalog tagged Programmatic, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.

Providers
35
all scored
Mean Kin Score
32.6
+9.7 vs catalog 22.9
Mean Agent Readiness
16.6
+4.7 vs catalog 11.9
Spread
3.4–74.3
median 34.9 · σ 18.1
How the 35 split by band
Exemplar 3Strong 0Developing 7Thin 14Emerging 7Minimal 4
Facet averages, against the whole catalog
FacetThis cohortCatalogDifferenceScored
Developer Ergonomics 37.4 23.2 +14.2 35
Operational Transparency 24.9 13.7 +11.2 35
Access Clarity 36.8 26.5 +10.3 35
Discoverability 66 58.1 +7.9 35
Contract Governance 12.4 6.3 +6.1 35
Contract Quality 19.2 17.6 +1.6 35

A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.

What this cohort publishes
ArtifactThis cohortCatalogDifference
MCP server (any) 26% 14% +12
MCP server (first-party) 26% 12% +14
Agent Skills 0% 0% 0
OAuth scopes 23% 11% +12
Security 100% 98% +2
Arazzo workflows 0% 2% -2
Governance rules 11% 14% -3

mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.

Top by Kin Score
  1. 1 Outbrain 74.3
  2. 2 Taboola 70.4
  3. 3 Scope3 66.7
  4. 4 AdRoll 52.1
  5. 5 Sovrn 51.1
  6. 6 IAB Tech Lab 50.2
  7. 7 InMobi 48.3
  8. 8 Clear Channel Outdoor 44.4
  9. 9 RTB House 43.8
  10. 10 FreeWheel Media 41.3
Top by Agent Readiness
  1. 1 Scope3 65.8
  2. 2 Yieldmo 43.3
  3. 3 IAB Tech Lab 36.3
  4. 4 Outbrain 35.7
  5. 5 LoopMe 34
  6. 6 Sovrn 33.3
  7. 7 FreeWheel Media 31.5
  8. 8 Taboola 31
  9. 9 AdRoll 29.7
  10. 10 AdReady (CPXi) 29
All 37 members of this roster resolve to a scored provider in the catalog.Generated from the catalog build of 5 October 2026, across 29093 providers, using the same computation served by the APIs.io cohort API. Briefs are published for rosters of 5 or more scored providers; below that a distribution is not meaningful.

Work with this as data

Every tag here is available over the APIs.io API and to AI agents over MCP.

MCP server

One button, every client — Claude, Cursor, VS Code and the rest.

https://apis.io/mcp

Tools for tags

7 MCP tools reach this
  • find_tagsBrowse and filter every tag in the catalog.
  • get_cohortThis tag as a scored cohort — every provider carrying it, with scores.
  • cohort_statsPRO — the distribution across this tag: mean, median, band split, adoption rates.
  • cohort_rankingsPRO — the leaderboard, on composite AND agent-readiness axes.
  • apis_io_searchSTART HERE — APIs, providers and tags for one query, each with its total.
  • resolveTurn a domain, URL or GitHub org into the provider it belongs to.
  • find_cohortsEvery scored population of providers in the catalog.
All 92 tools →

Call it yourself

curl for this page
This tag 
curl "https://apis.io/api/v1/tags/programmatic"
All tags 
curl "https://apis.io/api/v1/tags?limit=25"
As a scored cohort 
curl "https://apis.io/api/v1/cohorts/tag/programmatic"
The distribution (Pro) 
curl "https://apis.io/api/v1/cohorts/tag/programmatic/stats" \
  -H "X-API-Key: $APIS_IO_KEY"

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