AdRoll

AdRoll is a display advertising and retargeting platform from NextRoll that helps direct-to-consumer brands run cross-channel display, social, and email campaigns from a single dashboard powered by the BidIQ machine learning bidder. The platform manages audience segmentation, creative serving, and attribution across the open web and major social networks. The NextRoll API for AdRoll exposes campaign, ad, audience, and reporting endpoints using OAuth 2.0 or Personal Access Token authentication.

AdRoll publishes 4 APIs on the APIs.io network. Tagged areas include Advertising, Display Advertising, Retargeting, Marketing, and AdTech.

AdRoll’s developer surface includes engineering blog, documentation, pricing, signup flow, API reference, getting-started guide, support, and 34 more developer resources.

🌐 Visit website 📡 Source on GitHub

57.9/100 strong ▬ flat Agent 43/100 agent ready Full breakdown ↓
scored 2026-09-08 · rubric v0.20.0

4 APIs 1 MCP Servers

Advertising Display Advertising Retargeting Marketing AdTech Programmatic

Kin Score

Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0

Composite quality — 57.9/100 · strong

Contract Quality 11.7 / 25

Developer Ergonomics 9.9 / 20

Access Clarity 17.1 / 20

Operational Transparency 8.9 / 13

Contract Governance 2.2 / 12

Discoverability 8.2 / 10

Agent readiness — 43/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 5 / 5

Registration Without a Human 6 / 6

Agentic Commerce Well-Known Document 0 / 5

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from github.com/api-evangelist/adroll: open an issue to ask a question, or submit a pull request to add artifacts. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

APIs 4

Individual APIs this provider publishes, each with its own machine-readable definition.

NextRoll API for AdRoll

REST API for managing AdRoll advertisers, campaigns, ads, audience segments, and reporting on the NextRoll platform. Supports OAuth 2.0 flows and Personal Access Tokens with the...

NextRoll GraphQL Reporting API

GraphQL API for retrieving all AdRoll and AdRoll ABM reporting data in a single request — organization, advertisable, campaign, adgroup, ad, audience, email and automation metri...

AdRoll MCP Server

Remote Model Context Protocol server that exposes AdRoll and AdRoll ABM data and supported workflows to MCP-compatible AI clients including Claude, ChatGPT, Cursor, n8n and Micr...

NextRoll Server-to-Server (S2S) Event API

Server-side event ingestion API for sending user events and conversions to AdRoll directly from your own servers, complementing the AdRoll pixel and mobile measurement partner i...

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

AdRoll MCP Server

MCP SERVER

GraphQL 1

GraphQL schemas published by this provider.

NextRoll GraphQL Reporting API (AdRoll)

generated: '2026-08-13'

GRAPHQL

Pricing Plans 1

Published pricing tiers and plan structures.

Adroll Plans Pricing

4 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Adroll Rate Limits

3 limits

RATE LIMITS

Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Adroll Authentication

oauth2/apiKey/http · 5 schemes

SECURITY

Adroll Domain Security

TLSv1.2 · HSTS · DMARC

SECURITY

Adroll Vulnerability Disclosure

Hackerone · contact published

SECURITY

Adroll Trust Center

SOC 2, SOC 3, ISO 27001, PCI DSS, GDPR, CCPA

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Adroll Scopes

2 scopes · authorizationCode/implicit/password

2 scopes

SCOPES

Resources

Get Started 5

Portal, sign-up, and the first successful call

SignUp

SignUp

Login

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

Sandbox

Sandbox

Documentation 3

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

GraphQL

GraphQL

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

WellKnown

MCPServer

LLMsTxt

AgentSkill

Design & Contract 6

Pagination, idempotency, versioning, errors, and events

Conventions

ErrorCatalog

DataModel

Lifecycle

Conformance

Components

Build 3

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

GitHubOrganization

ToolCrosswalk

ToolCrosswalk

Packages

Packages

Access & Security 7

Authentication, authorization, and security posture

DomainSecurity

Authentication

OAuthScopes

Compliance

TrustCenter

VulnerabilityDisclosure

VulnerabilityDisclosure

Security

Security

Scroll for all 7

Operate 5

Status, limits, changes, and where to get help

Support

HelpCenter

StatusPage

Deprecation

RateLimits

Commercial 5

Pricing, plans, and the legal terms of use

Pricing

TermsOfService

TermsOfUse

PrivacyPolicy

Plans

Company 3

The organization behind the API

Blog

Blog

LinkedIn

Website

Website

Source (apis.yml)

aid: adroll
name: AdRoll
description: AdRoll is a display advertising and retargeting platform from NextRoll that helps direct-to-consumer brands run
  cross-channel display, social, and email campaigns from a single dashboard powered by the BidIQ machine learning bidder.
  The platform manages audience segmentation, creative serving, and attribution across the open web and major social networks.
  The NextRoll API for AdRoll exposes campaign, ad, audience, and reporting endpoints using OAuth 2.0 or Personal Access Token
  authentication.
type: Index
deliveryModel:
  model: unknown
  open_source: unknown
  commercial: true
  callable_host: false
  label: Delivery model not determined — needs a product licence on record
  confidence: low
  source:
  - pricing
  - repository-unlicensed
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/adroll.png
tags:
- Advertising
- Display Advertising
- Retargeting
- Marketing
- AdTech
- Programmatic
url: https://raw.githubusercontent.com/api-evangelist/adroll/refs/heads/main/apis.yml
created: '2026-05-11'
modified: '2026-08-13'
specificationVersion: '0.23'
apis:
- aid: adroll:nextroll-api
  name: NextRoll API for AdRoll
  description: REST API for managing AdRoll advertisers, campaigns, ads, audience segments, and reporting on the NextRoll
    platform. Supports OAuth 2.0 flows and Personal Access Tokens with the client API key sent as a query parameter.
  humanURL: https://apidocs.nextroll.com/index.html
  baseURL: https://services.adroll.com/api/v1
  tags:
  - Display Advertising
  - Retargeting
  - Campaigns
  - Audiences
  - Reporting
  properties:
  - type: Documentation
    url: https://apidocs.nextroll.com/index.html
  - type: GettingStarted
    url: https://apidocs.nextroll.com/guides/get-started.html
  - type: OAuth Guide
    url: https://apidocs.nextroll.com/guides/oauth.html
  - type: Guides
    url: https://apidocs.nextroll.com/guides/index.html
  - type: APIReference
    url: https://apidocs.nextroll.com/crud-api/reference.html
  - type: Authentication
    url: authentication/adroll-authentication.yml
  - type: Conventions
    url: conventions/adroll-conventions.yml
  - type: ErrorCatalog
    url: errors/adroll-error-codes.yml
  - type: DataModel
    url: data-model/adroll-data-model.yml
  - type: RateLimits
    url: rate-limits/adroll-rate-limits.yml
- aid: adroll:nextroll-graphql-reporting
  name: NextRoll GraphQL Reporting API
  description: GraphQL API for retrieving all AdRoll and AdRoll ABM reporting data in a single request — organization, advertisable,
    campaign, adgroup, ad, audience, email and automation metrics, plus conversions, reach and frequency, brand awareness,
    CTV household, contextual targeting and UTM-based attribution. It replaces the /report endpoints of the CRUD API and the
    /report and /metrics endpoints of the Prospecting API. 107 types and 1,710 fields are documented in the published schema
    reference; live introspection is authenticated.
  humanURL: https://apidocs.nextroll.com/graphql-reporting-api/overview.html
  baseURL: https://services.adroll.com/reporting/api/v1/query
  tags:
  - Reporting
  - Analytics
  - GraphQL
  - Attribution
  - Advertising
  properties:
  - type: GraphQL
    url: graphql/adroll-reporting.graphql
  - type: Documentation
    url: graphql/adroll-graphql.md
  - type: APIReference
    url: https://apidocs.nextroll.com/graphql-reporting-api/reference.html
  - type: Schema
    url: https://apidocs.nextroll.com/graphql-reporting-api/schema.html
  - type: Console
    url: https://app.adroll.com/reporting/graphiql
  - type: Examples
    url: https://apidocs.nextroll.com/graphql-reporting-api/examples.html
- aid: adroll:nextroll-mcp
  name: AdRoll MCP Server
  description: Remote Model Context Protocol server that exposes AdRoll and AdRoll ABM data and supported workflows to MCP-compatible
    AI clients including Claude, ChatGPT, Cursor, n8n and Microsoft Copilot Studio. Launched in open beta on 27 May 2026.
    Covers campaign performance retrieval, trend summarisation, campaign draft creation with draft-first human review, and
    ABM account intelligence. Authorization is OAuth 2.1 with dynamic client registration and PKCE, published as RFC 8414
    and RFC 9728 metadata documents; the live tools/list manifest is authenticated.
  humanURL: https://www.adroll.com/blog/adroll-mcp-server
  baseURL: https://services.adroll.com/mcp
  tags:
  - MCP
  - Agents
  - Advertising
  - Reporting
  - Campaigns
  properties:
  - type: MCPServer
    url: mcp/adroll-mcp.yml
  - type: ToolCrosswalk
    url: mcp/adroll-tool-crosswalk.yml
  - type: Documentation
    url: https://help.adroll.com/hc/en-us/articles/44128588376077-AdRoll-MCP-Server-Beta
  - type: Blog
    url: https://www.adroll.com/blog/adroll-mcp-server
- aid: adroll:nextroll-s2s
  name: NextRoll Server-to-Server (S2S) Event API
  description: Server-side event ingestion API for sending user events and conversions to AdRoll directly from your own servers,
    complementing the AdRoll pixel and mobile measurement partner integrations. Accepts batched JSON events keyed by an AdRoll
    click ID or first-party cookie, with hashed email, device and user identifiers, covering both B2C events (page view, product
    search, add to cart, purchase) and B2B/ABM events (high-value page, gated content, demo request, form fill). Supports
    a dry_run validation mode and gzip compression.
  humanURL: https://apidocs.nextroll.com/server-to-server-api/overview.html
  baseURL: https://srv.adroll.com/api
  tags:
  - Event
  - Conversions
  - Attribution
  - Server-to-Server
  - Advertising
  tags_raw:
  - Events
  - Conversions
  - Attribution
  - Server-to-Server
  - Advertising
  properties:
  - type: Documentation
    url: https://apidocs.nextroll.com/server-to-server-api/overview.html
  - type: APIReference
    url: https://apidocs.nextroll.com/server-to-server-api/reference.html
  - type: SourceCode
    url: https://github.com/AdRoll/server-to-server
  - type: EventCatalog
    url: https://apidocs.nextroll.com/server-to-server-api/events.html
common:
- type: DomainSecurity
  url: security/adroll-domain-security.yml
- url: https://www.nextroll.com/blog
  type: Blog
- type: GitHubOrganization
  url: https://github.com/adroll
- type: LinkedIn
  url: https://www.linkedin.com/company/adroll
- type: Website
  url: https://www.adroll.com
- type: Documentation
  url: https://apidocs.nextroll.com
- type: Pricing
  url: https://www.adroll.com/pricing
- type: SignUp
  url: https://app.adroll.com/signup
- type: Login
  url: https://app.adroll.com/login
- type: DeveloperPortal
  url: https://developers.nextroll.com/
- type: APIReference
  url: https://apidocs.nextroll.com/crud-api/reference.html
- type: GettingStarted
  url: https://apidocs.nextroll.com/guides/get-started.html
- type: Support
  url: https://apidocs.nextroll.com/support.html
- type: HelpCenter
  url: https://help.adroll.com/hc/en-us
- type: TermsOfService
  url: https://www.nextroll.com/terms
- type: TermsOfUse
  url: https://www.nextroll.com/terms/api
- type: PrivacyPolicy
  url: https://www.nextroll.com/privacy
- type: Authentication
  url: authentication/adroll-authentication.yml
- type: OAuthScopes
  url: scopes/adroll-scopes.yml
- type: Conventions
  url: conventions/adroll-conventions.yml
- type: ErrorCatalog
  url: errors/adroll-error-codes.yml
- type: DataModel
  url: data-model/adroll-data-model.yml
- type: Lifecycle
  url: lifecycle/adroll-lifecycle.yml
- type: StatusPage
  url: https://status.nextroll.com
- type: Deprecation
  url: lifecycle/adroll-lifecycle.yml
- type: RateLimits
  url: rate-limits/adroll-rate-limits.yml
- type: Plans
  url: plans/adroll-plans-pricing.yml
- type: Conformance
  url: conformance/adroll-conformance.yml
- type: Compliance
  url: https://security.nextroll.com/
- type: TrustCenter
  url: security/adroll-trust-center.yml
- type: VulnerabilityDisclosure
  url: security/adroll-vulnerability-disclosure.yml
- type: Security
  url: https://security.nextroll.com/
- type: WellKnown
  url: well-known/adroll-well-known.yml
- type: MCPServer
  url: mcp/adroll-mcp.yml
- type: ToolCrosswalk
  url: mcp/adroll-tool-crosswalk.yml
- type: LLMsTxt
  url: llms/adroll-llms.txt
- type: AgentSkill
  url: skills/_index.yml
- type: Sandbox
  url: sandbox/adroll-sandbox.yml
- type: Components
  url: components/adroll-components.yml
- type: Packages
  url: packages/adroll-packages.yml
- type: GraphQL
  url: graphql/adroll-reporting.graphql
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 29
  pass: local-v1

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