AdRoll

AdRoll is a display advertising and retargeting platform from NextRoll that helps direct-to-consumer brands run cross-channel display, social, and email campaigns from a single dashboard powered by the BidIQ machine learning bidder. The platform manages audience segmentation, creative serving, and attribution across the open web and major social networks. The NextRoll API for AdRoll exposes campaign, ad, audience, and reporting endpoints using OAuth 2.0 or Personal Access Token authentication.

AdRoll publishes 1 API on the APIs.io network. Tagged areas include Advertising, Display Advertising, Retargeting, Marketing, and AdTech.

AdRoll’s developer surface includes engineering blog, documentation, pricing, signup flow, and 4 more developer resources.

🌐 Visit website 📡 Source on GitHub

14.2/100 minimal ▬ flat Agent 0/100 human only Full breakdown ↓
scored 2026-07-21 · rubric v0.4

1 APIs 0 Features

AdvertisingDisplay AdvertisingRetargetingMarketingAdTechProgrammatic

API Rating

API Evangelist Rating How this is scored →
scored 2026-07-21 · rubric v0.4

Composite quality — 14.2/100 · minimal

Contract Quality 0.0 / 25

Developer Ergonomics 2.2 / 20

Commercial Clarity 2.1 / 20

Operational Transparency 0.7 / 13

Governance 0.0 / 12

Discoverability 9.3 / 10

Agent readiness — 0/100 · human only

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 15

MCP Server 0 / 12

Machine-Readable Auth 0 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 0 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/adroll: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

Get Started 1

Portal, sign-up, and the first successful call

Signup

Signup

Documentation 1

Reference material describing how the API behaves

Documentation

Documentation

Build 1

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

GitHubOrganization

Access & Security 1

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Commercial 1

Pricing, plans, and the legal terms of use

Pricing

Pricing

Company 3

The organization behind the API

Blog

Blog

LinkedIn

Website

Website

Source (apis.yml)

aid: adroll
name: AdRoll
description: AdRoll is a display advertising and retargeting platform from NextRoll that helps direct-to-consumer brands run
  cross-channel display, social, and email campaigns from a single dashboard powered by the BidIQ machine learning bidder.
  The platform manages audience segmentation, creative serving, and attribution across the open web and major social networks.
  The NextRoll API for AdRoll exposes campaign, ad, audience, and reporting endpoints using OAuth 2.0 or Personal Access Token
  authentication.
type: Index
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
tags:
- Advertising
- Display Advertising
- Retargeting
- Marketing
- AdTech
- Programmatic
url: https://raw.githubusercontent.com/api-evangelist/adroll/refs/heads/main/apis.yml
created: '2026-05-11'
modified: '2026-05-11'
specificationVersion: '0.19'
apis:
- aid: adroll:nextroll-api
  name: NextRoll API for AdRoll
  description: REST API for managing AdRoll advertisers, campaigns, ads, audience segments, and reporting on the NextRoll
    platform. Supports OAuth 2.0 flows and Personal Access Tokens with the client API key sent as a query parameter.
  humanURL: https://apidocs.nextroll.com/index.html
  baseURL: https://services.adroll.com/api/v1
  tags:
  - Display Advertising
  - Retargeting
  - Campaigns
  - Audiences
  - Reporting
  properties:
  - type: Documentation
    url: https://apidocs.nextroll.com/index.html
  - type: GettingStarted
    url: https://apidocs.nextroll.com/guides/get-started.html
  - type: OAuth Guide
    url: https://apidocs.nextroll.com/guides/oauth.html
  - type: Guides
    url: https://apidocs.nextroll.com/guides/index.html
  - url: graphql/adroll-graphql.md
    type: GraphQL
common:
- type: DomainSecurity
  url: security/adroll-domain-security.yml
- url: https://www.nextroll.com/blog
  type: Blog
- type: GitHubOrganization
  url: https://github.com/adroll
- type: LinkedIn
  url: https://www.linkedin.com/company/adroll
- type: Website
  url: https://www.adroll.com
- type: Documentation
  url: https://apidocs.nextroll.com
- type: Pricing
  url: https://www.adroll.com/pricing
- type: Signup
  url: https://app.adroll.com/signup
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com

AdRoll

API Rating

APIs

NextRoll API for AdRoll

GraphQL

AdRoll GraphQL API

Resources