AdRoll

AdRoll is a display advertising and retargeting platform from NextRoll that helps direct-to-consumer brands run cross-channel display, social, and email campaigns from a single dashboard powered by the BidIQ machine learning bidder. The platform manages audience segmentation, creative serving, and attribution across the open web and major social networks. The NextRoll API for AdRoll exposes campaign, ad, audience, and reporting endpoints using OAuth 2.0 or Personal Access Token authentication.

AdRoll is listed with 4 APIs on the APIs.io network. Tagged areas include Advertising, Display Advertising, Retargeting, Marketing, and AdTech.

AdRoll’s developer surface includes engineering blog, documentation, pricing, signup flow, API reference, getting-started guide, support, and 33 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

52.2/100 developing ▬ flat Agent 30/100 agent ready Front door AI 5/6 prominent Heartbeat 100/100 alive saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

AccessPaid

4 APIs 1 MCP Servers 5 Agent Skills

Advertising Display Advertising Retargeting Marketing AdTech Programmatic

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 52.2/100 · developing

Contract Quality 1.4 / 21

Developer Ergonomics 8.4 / 17

Access Clarity 14.5 / 17

Operational Transparency 7.6 / 11

Contract Governance 1.9 / 10

Discoverability 6.8 / 9

Regulatory Posture 6.8 / 15

Agent readiness — 30/100 · agent ready

Machine-Readable Contract 0 / 18

Agentic Access Contract 0 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 5 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 6 / 6

Protected Resource Metadata 5 / 5

Registration Without a Human 6 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics could not be measured. We hold no machine-readable contract for this provider to read, so there is nothing to measure a write surface against. Excluded rather than scored zero: never-measured and measured-empty are different facts. Publishing an OpenAPI is what makes this facet — and several others — scorable at all.

The six quality facets above are damped to 85 points between them, because the conditional facet above carries the other 15. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 85% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

Machine-Readable Contract +18 pts — api_specs includes an OpenAPI document
Agentic Access Contract +10 pts — agentic_access artifact present (x-agentic-access), graded by author
Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0
Typed Event Surface +6 pts — AsyncAPI document, OR webhooks/callbacks objects in the as-published OpenAPI, OR common[].type includes Webhooks
Documented Reversibility +6 pts — a reversal operation in the contract, graded up when a window is documented too

4 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 6.5 — up to +23.4 composite points
Developer Ergonomics scores 49.4 — up to +10.1 composite points
Contract Governance scores 18.2 — up to +9.8 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/adroll/apis.yml: open an issue on github.com/api-evangelist/adroll to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Markets this provider is in provisional

The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.

Market	Position	Depth	Registered MCP server	Declares compatibility
Commerce Platform Ecosystems (Shopify, WooCommerce, Stripe Apps)	builds-on	36.3	-	-
Reviews, Ratings and UGC (review platforms and who integrates with them)	builds-on	36.3	-	-

Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.

Standards implemented 3

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

Model Context Protocol (MCP)

measured — observed by APIs.io (documented)

OAuth 2.0 Protected Resource Metadata

measured — observed by APIs.io (verified)

Dynamic Client Registration

measured — observed by APIs.io (published)

APIs 4

Individual APIs this provider publishes, each with its own machine-readable definition.

NextRoll API for AdRoll

REST API for managing AdRoll advertisers, campaigns, ads, audience segments, and reporting on the NextRoll platform. Supports OAuth 2.0 flows and Personal Access Tokens with the...

NextRoll GraphQL Reporting API

GraphQL API for retrieving all AdRoll and AdRoll ABM reporting data in a single request — organization, advertisable, campaign, adgroup, ad, audience, email and automation metri...

AdRoll MCP Server

Remote Model Context Protocol server that exposes AdRoll and AdRoll ABM data and supported workflows to MCP-compatible AI clients including Claude, ChatGPT, Cursor, n8n and Micr...

NextRoll Server-to-Server (S2S) Event API

Server-side event ingestion API for sending user events and conversions to AdRoll directly from your own servers, complementing the AdRoll pixel and mobile measurement partner i...

MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

AdRoll MCP Server

Remote MCP server at services.adroll.com over HTTP requiring OAuth.

MCP SERVER

Agent Skills 5

Packaged agent skills for driving this provider's APIs from an AI assistant.

adroll-get-oriented

AGENT SKILL

adroll-launch-retargeting-campaign

AGENT SKILL

adroll-manage-audiences

AGENT SKILL

adroll-report-campaign-performance

AGENT SKILL

adroll-send-server-side-conversions

AGENT SKILL

AdRoll API pricing

Prices published by AdRoll, read 2026-10-28 from www.adroll.com/pricing.

Plan	Price
Self-Service Ads	Pay-as-you-go advertising. Includes: Cross-channel attribution & social ads available as add-ons.
Managed Services Ads	Contact Sales Includes: Managed services with qualifying ad spend.
Managed Services Advanced Package	Contact Sales Includes: Full AdRoll platform, free ad credits, guaranteed services; annual commitment
Account-Based Advertising	Request a Demo
Account-Based Retargeting	No fee to get started and pay only for media.

Plan details, limits and sources →

Rate limits

: 100 day
: 10000 day
: day

Rate-limit details →

Pricing Plans 1

Published pricing tiers and plan structures.

Adroll Plans Pricing

5 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Adroll Rate Limits

3 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Adroll Finops

FINOPS

Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Adroll Authentication

oauth2/apiKey/http · 5 schemes

SECURITY

Adroll Domain Security

TLSv1.2 · HSTS · DMARC

SECURITY

Adroll Vulnerability Disclosure

Hackerone · contact published

SECURITY

Adroll Trust Center

SOC 2, SOC 3, ISO 27001, PCI DSS, GDPR, CCPA

SECURITY

Scopes 1

OAuth scopes governing access to this provider's APIs.

Adroll Scopes

2 scopes · authorizationCode/implicit/password

2 scopes

SCOPES

Resources

Get Started 5

Portal, sign-up, and the first successful call

SignUp

SignUp

Login

DeveloperPortal

DeveloperPortal

GettingStarted

GettingStarted

Sandbox

Sandbox

Documentation 2

Reference material describing how the API behaves

Documentation

Documentation

APIReference

APIReference

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

WellKnown

MCPServer

LLMsTxt

AgentSkill

Design & Contract 6

Pagination, idempotency, versioning, errors, and events

Conventions

ErrorCatalog

DataModel

Lifecycle

Conformance

Components

Build 3

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

GitHubOrganization

ToolCrosswalk

ToolCrosswalk

Packages

Packages

Access & Security 7

Authentication, authorization, and security posture

DomainSecurity

Authentication

OAuthScopes

Compliance

TrustCenter

VulnerabilityDisclosure

VulnerabilityDisclosure

Security

Security

Scroll for all 7

Operate 5

Status, limits, changes, and where to get help

Support

HelpCenter

StatusPage

Deprecation

RateLimits

Commercial 5

Pricing, plans, and the legal terms of use

Pricing

TermsOfService

TermsOfUse

PrivacyPolicy

Plans

Company 3

The organization behind the API

Blog

Blog

LinkedIn

Website

Website

Source (apis.yml)

aid: adroll
name: AdRoll
description: AdRoll is a display advertising and retargeting platform from NextRoll that helps direct-to-consumer brands run
  cross-channel display, social, and email campaigns from a single dashboard powered by the BidIQ machine learning bidder.
  The platform manages audience segmentation, creative serving, and attribution across the open web and major social networks.
  The NextRoll API for AdRoll exposes campaign, ad, audience, and reporting endpoints using OAuth 2.0 or Personal Access Token
  authentication.
type: Index
deliveryModel:
  model: saas
  license_evidence:
    not_product:
    - adroll/server-to-server
  open_source: unknown
  commercial: true
  callable_host: false
  label: Hosted service · you call their endpoint
  confidence: low
  source:
  - pricing
  - repository-not-product
  generated: '2026-09-25'
  method: derived
accessModel:
  pricing: paid
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Paid
  confidence: high
  source:
  - plans
  - authentication
  - scopes
  - rate-limits
  - security
  - sandbox
  generated: '2026-11-06'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/adroll.png
x-docs-platform: sphinx
x-docs-platform-confidence: medium
x-docs-platform-checked: 2026-09-17
x-docs-hosting: aws-cloudfront
tags:
- Advertising
- Display Advertising
- Retargeting
- Marketing
- AdTech
- Programmatic
url: https://raw.githubusercontent.com/api-evangelist/adroll/refs/heads/main/apis.yml
created: '2026-05-11'
modified: '2026-08-13'
specificationVersion: '0.23'
apis:
- aid: adroll:nextroll-api
  name: NextRoll API for AdRoll
  description: REST API for managing AdRoll advertisers, campaigns, ads, audience segments, and reporting on the NextRoll
    platform. Supports OAuth 2.0 flows and Personal Access Tokens with the client API key sent as a query parameter.
  humanURL: https://apidocs.nextroll.com/index.html
  baseURL: https://services.adroll.com/api/v1
  tags:
  - Display Advertising
  - Retargeting
  - Campaigns
  - Audiences
  - Reporting
  properties:
  - type: Documentation
    url: https://apidocs.nextroll.com/index.html
  - type: GettingStarted
    url: https://apidocs.nextroll.com/guides/get-started.html
  - type: OAuth Guide
    url: https://apidocs.nextroll.com/guides/oauth.html
  - type: Guides
    url: https://apidocs.nextroll.com/guides/index.html
  - type: APIReference
    url: https://apidocs.nextroll.com/crud-api/reference.html
  - type: Authentication
    url: authentication/adroll-authentication.yml
  - type: Conventions
    url: conventions/adroll-conventions.yml
  - type: ErrorCatalog
    url: errors/adroll-error-codes.yml
  - type: DataModel
    url: data-model/adroll-data-model.yml
  - type: RateLimits
    url: rate-limits/adroll-rate-limits.yml
- aid: adroll:nextroll-graphql-reporting
  name: NextRoll GraphQL Reporting API
  description: GraphQL API for retrieving all AdRoll and AdRoll ABM reporting data in a single request — organization, advertisable,
    campaign, adgroup, ad, audience, email and automation metrics, plus conversions, reach and frequency, brand awareness,
    CTV household, contextual targeting and UTM-based attribution. It replaces the /report endpoints of the CRUD API and the
    /report and /metrics endpoints of the Prospecting API. 107 types and 1,710 fields are documented in the published schema
    reference; live introspection is authenticated.
  humanURL: https://apidocs.nextroll.com/graphql-reporting-api/overview.html
  baseURL: https://services.adroll.com/reporting/api/v1/query
  tags:
  - Reporting
  - Analytics
  - GraphQL
  - Attribution
  - Advertising
  properties:
  - type: APIReference
    url: https://apidocs.nextroll.com/graphql-reporting-api/reference.html
  - type: Schema
    url: https://apidocs.nextroll.com/graphql-reporting-api/schema.html
  - type: Console
    url: https://app.adroll.com/reporting/graphiql
  - type: Examples
    url: https://apidocs.nextroll.com/graphql-reporting-api/examples.html
- aid: adroll:nextroll-mcp
  name: AdRoll MCP Server
  description: Remote Model Context Protocol server that exposes AdRoll and AdRoll ABM data and supported workflows to MCP-compatible
    AI clients including Claude, ChatGPT, Cursor, n8n and Microsoft Copilot Studio. Launched in open beta on 27 May 2026.
    Covers campaign performance retrieval, trend summarisation, campaign draft creation with draft-first human review, and
    ABM account intelligence. Authorization is OAuth 2.1 with dynamic client registration and PKCE, published as RFC 8414
    and RFC 9728 metadata documents; the live tools/list manifest is authenticated.
  humanURL: https://www.adroll.com/blog/adroll-mcp-server
  baseURL: https://services.adroll.com/mcp
  tags:
  - MCP
  - Agents
  - Advertising
  - Reporting
  - Campaigns
  properties:
  - type: MCPServer
    url: mcp/adroll-mcp.yml
  - type: ToolCrosswalk
    url: mcp/adroll-tool-crosswalk.yml
  - type: Documentation
    url: https://help.adroll.com/hc/en-us/articles/44128588376077-AdRoll-MCP-Server-Beta
  - type: Blog
    url: https://www.adroll.com/blog/adroll-mcp-server
- aid: adroll:nextroll-s2s
  name: NextRoll Server-to-Server (S2S) Event API
  description: Server-side event ingestion API for sending user events and conversions to AdRoll directly from your own servers,
    complementing the AdRoll pixel and mobile measurement partner integrations. Accepts batched JSON events keyed by an AdRoll
    click ID or first-party cookie, with hashed email, device and user identifiers, covering both B2C events (page view, product
    search, add to cart, purchase) and B2B/ABM events (high-value page, gated content, demo request, form fill). Supports
    a dry_run validation mode and gzip compression.
  humanURL: https://apidocs.nextroll.com/server-to-server-api/overview.html
  baseURL: https://srv.adroll.com/api
  tags:
  - Event
  - Conversion
  - Attribution
  - Server-to-Server
  - Advertising
  tags_raw:
  - Events
  - Conversions
  - Attribution
  - Server-to-Server
  - Advertising
  properties:
  - type: Documentation
    url: https://apidocs.nextroll.com/server-to-server-api/overview.html
  - type: APIReference
    url: https://apidocs.nextroll.com/server-to-server-api/reference.html
  - type: SourceCode
    url: https://github.com/AdRoll/server-to-server
  - type: EventCatalog
    url: https://apidocs.nextroll.com/server-to-server-api/events.html
common:
- type: DomainSecurity
  url: security/adroll-domain-security.yml
- url: https://www.nextroll.com/blog
  type: Blog
- type: GitHubOrganization
  url: https://github.com/adroll
- type: LinkedIn
  url: https://www.linkedin.com/company/adroll
- type: Website
  url: https://www.adroll.com
- type: Documentation
  url: https://apidocs.nextroll.com
- type: Pricing
  url: https://www.adroll.com/pricing
- type: SignUp
  url: https://app.adroll.com/signup
- type: Login
  url: https://app.adroll.com/login
- type: DeveloperPortal
  url: https://developers.nextroll.com/
- type: APIReference
  url: https://apidocs.nextroll.com/crud-api/reference.html
- type: GettingStarted
  url: https://apidocs.nextroll.com/guides/get-started.html
- type: Support
  url: https://apidocs.nextroll.com/support.html
- type: HelpCenter
  url: https://help.adroll.com/hc/en-us
- type: TermsOfService
  url: https://www.nextroll.com/terms
- type: TermsOfUse
  url: https://www.nextroll.com/terms/api
- type: PrivacyPolicy
  url: https://www.nextroll.com/privacy
- type: Authentication
  url: authentication/adroll-authentication.yml
- type: OAuthScopes
  url: scopes/adroll-scopes.yml
- type: Conventions
  url: conventions/adroll-conventions.yml
- type: ErrorCatalog
  url: errors/adroll-error-codes.yml
- type: DataModel
  url: data-model/adroll-data-model.yml
- type: Lifecycle
  url: lifecycle/adroll-lifecycle.yml
- type: StatusPage
  url: https://status.nextroll.com
- type: Deprecation
  url: lifecycle/adroll-lifecycle.yml
- type: RateLimits
  url: rate-limits/adroll-rate-limits.yml
- type: Plans
  url: plans/adroll-plans-pricing.yml
- type: Conformance
  url: conformance/adroll-conformance.yml
- type: Compliance
  url: https://security.nextroll.com/
- type: TrustCenter
  url: security/adroll-trust-center.yml
- type: VulnerabilityDisclosure
  url: security/adroll-vulnerability-disclosure.yml
- type: Security
  url: https://security.nextroll.com/
- type: WellKnown
  url: well-known/adroll-well-known.yml
- type: MCPServer
  url: mcp/adroll-mcp.yml
- type: ToolCrosswalk
  url: mcp/adroll-tool-crosswalk.yml
- type: LLMsTxt
  url: llms/adroll-llms.txt
- type: AgentSkill
  url: skills/_index.yml
- type: Sandbox
  url: sandbox/adroll-sandbox.yml
- type: Components
  url: components/adroll-components.yml
- type: Packages
  url: packages/adroll-packages.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
x-enrichment:
  date: '2026-08-13'
  status: enriched
  artifacts_added: 29
  pass: local-v1

AdRoll API — frequently asked questions

Does AdRoll have an API?

Yes. APIs.io lists 4 APIs from AdRoll, including NextRoll API for AdRoll, NextRoll GraphQL Reporting API and AdRoll MCP Server, and 1 more.

How do I authenticate with the AdRoll API?

AdRoll documents its authentication (oauth2/apiKey/http · 5 schemes). The details are profiled on APIs.io as Adroll Authentication.

How much does the AdRoll API cost?

AdRoll publishes its prices; its Self-Service Ads plan is Pay-as-you-go advertising. as of 2026-10-28. APIs.io lists 5 pricing plans for AdRoll, with each plan's price, limits and inclusions under Pricing on this page.

Does AdRoll have an MCP server?

Yes. APIs.io lists 1 MCP server for AdRoll: Remote MCP server at services.adroll.com over HTTP requiring OAuth.

Is the AdRoll API ready for AI agents?

AdRoll has a Kin Score of 52.2 out of 100 (developing) and an Agent Readiness score of 29.7 (agent-ready), scored by API Evangelist on 2026-11-06.

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One button, every client — Claude, Cursor, VS Code and the rest.

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