niche ↑ 5.8 market domain

Display Advertising

Score 17.4 / 100 9 providers 1 APIs Search apis.io →

Providers using this tag (9)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Strong 3 Solid coverage with minor gaps
StackAdaptProgrammatic AdvertisingDigital AdvertisingCampaign ManagementAd Tech5 APIs62.3AdRollAdvertisingRetargetingMarketing4 APIs57.9CriteoAdvertisingAgent SkillsAnalyticsAudiences6 APIs56.4
Developing 3 Usable, with meaningful gaps to close
MagniteAdvertisingProgrammatic AdvertisingSell-Side PlatformSSP4 APIs51.3ChoozleDigital AdvertisingProgrammatic AdvertisingDSPDemand-Side Platform3 APIs44.4QuantcastAdvertisingAdTechProgrammatic AdvertisingDemand-Side Platform3 APIs39.8
Thin 1 Limited public surface area
OpenXAdvertisingProgrammatic AdvertisingAd ExchangeSupply Side Platform5 APIs34.4
Minimal 2 Almost no public developer surface
DoubleclickCompanyAdvertisingAd TechMarketing6.9LeanMarketCompanyAdvertisingMobile AdvertisingAdTech5.0

APIs with this tag (1)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Strong 1 Solid coverage with minor gaps
NextRoll API for AdRollREST API for managing AdRoll advertisers, campaigns, ads, audience segments, and reporting on the NextRoll ...57.9

Score breakdown

Frequency
28.6
log-scaled weighted occurrences
Breadth
0.2
spread across providers
Quality lift
49.3
mean composite of providers using it
Cohesion
2.0
strength of nearest seed neighbor

Related tags

Video Advertising 5 co-occurrences Programmatic Advertising 6 co-occurrences AdTech 8 co-occurrences Advertising 7 co-occurrences Reporting 7 co-occurrences

Where this tag comes from

Provider tag9
Api tag1

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The distribution (Pro) 
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