niche · -0.4 capabilitymarket resourcedomain

Display Advertising

Score 18.1 / 100 8 providers 1 APIs Search apis.io →

Providers using this tag (8)

Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.

Strong 2 Solid coverage with minor gaps
StackAdaptProgrammatic AdvertisingDigital AdvertisingCampaign ManagementAdTech5 APIs65.8CriteoAdvertisingAgent SkillsAnalyticsAudiences10 APIs60.7
Developing 4 Usable, with meaningful gaps to close
AdRollAdvertisingRetargetingMarketing4 APIs52.1MagniteAdvertisingProgrammatic AdvertisingSell-Side PlatformSupply Side Platform4 APIs51.2QuantcastAdvertisingAdTechProgrammatic AdvertisingDSP3 APIs43.3ChoozleDigital AdvertisingProgrammatic AdvertisingDSPAdvertising Reporting3 APIs41.9
Thin 1 Limited public surface area
OpenXAdvertisingProgrammatic AdvertisingAd ExchangeSupply Side Platform5 APIs36.0
Minimal 1 Almost no public developer surface
LeanMarketCompanyAdvertisingMobile AdvertisingAdTech0.0

APIs with this tag (1)

Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →

Developing 1 Usable, with meaningful gaps to close
NextRoll API for AdRollREST API for managing AdRoll advertisers, campaigns, ads, audience segments, and reporting on the NextRoll ...52.1

Score breakdown

Frequency
27.2
log-scaled weighted occurrences
Breadth
0.2
spread across providers
Quality lift
53.9
mean composite of providers using it
Cohesion
2.8
strength of nearest seed neighbor

Related tags

Real-Time Bidding 5 co-occurrences Video Advertising 5 co-occurrences Programmatic Advertising 6 co-occurrences Audiences 5 co-occurrences AdTech 8 co-occurrences Campaigns 5 co-occurrences Reporting 6 co-occurrences Advertising 6 co-occurrences

Where this tag comes from

Provider tag8
Api tag1

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As a scored cohort 
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The distribution (Pro) 
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