Criteo

Criteo is a global commerce media company best known for its Retail Media platform, enabling retailers, brands, agencies, and partners to create, launch, and measure on-site and off-site retail media campaigns. The Criteo Retail Media API surface provides programmatic access to campaign management, audience segmentation, line item bidding and budgeting, retailer catalogs, balances and billing, and demand-side and supply-side reporting. Criteo's APIs use OAuth 2.0 with client credentials, authorization code, and PKCE flows and ship with a published Swagger specification and Postman collection.

Criteo publishes 11 APIs on the APIs.io network, including Accounts API, Audiences API, Authentication API, and 8 more. Tagged areas include Advertising, Audiences, Campaigns, Catalog, and Commerce.

Criteo’s developer surface includes authentication, documentation, signup flow, engineering blog, and 13 more developer resources.

🌐 Visit website 📡 Source on GitHub

45.2/100 developing ▬ flat Agent 31/100 agent aware Full breakdown ↓
scored 2026-07-28 · rubric v0.6

AccessFreemiumSelf serve⚡ Free to try

13 APIs

AdvertisingAudiencesCampaignsCatalogCommerceDisplay AdvertisingMarketingMediaOAuth 2.0ReportingRetailRetail Media

Kin Score

Kin Score How this is scored →
scored 2026-07-28 · rubric v0.6

Composite quality — 45.2/100 · developing

Contract Quality 14.2 / 25

Developer Ergonomics 6.1 / 20

Commercial Clarity 13.7 / 20

Operational Transparency 4.8 / 13

Governance 0.0 / 12

Discoverability 6.5 / 10

Agent readiness — 31/100 · agent aware

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

MCP Server 0 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. This rating is computed from github.com/api-evangelist/criteo: open an issue to ask a question, or submit a pull request to add artifacts. Want it done for you? Prioritized profiling — $2,500 →

APIs 13

Individual APIs this provider publishes, each with its own machine-readable definition.

GraphQL 1

GraphQL schemas published by this provider.

Rate Limits 1

Documented rate limits and quota policies.

Criteo Rate Limits

5 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals for API financial operations.

Scopes 1

OAuth scopes governing access to this provider's APIs.

Criteo Scopes

13 scopes · clientCredentials/authorizationCode

13 scopes

SCOPES

Get Started 2

Portal, sign-up, and the first successful call

DeveloperPortal

DeveloperPortal

Signup

Signup

Documentation 1

Reference material describing how the API behaves

Documentation

Documentation

Agent Surfaces 2

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

AgenticAccess

LlmsText

LlmsText

Build 1

SDKs, sample code, and the tooling you integrate with

GitHubOrganization

GitHubOrganization

Access & Security 5

Authentication, authorization, and security posture

TrustCenter

TrustCenter

VulnerabilityDisclosure

VulnerabilityDisclosure

DomainSecurity

DomainSecurity

Authentication

Authentication

OAuthScopes

OAuthScopes

Operate 1

Status, limits, changes, and where to get help

SupportCenter

SupportCenter

Commercial 2

Pricing, plans, and the legal terms of use

PrivacyPolicy

PrivacyPolicy

TermsOfService

TermsOfService

Company 3

The organization behind the API

LinkedIn

Website

Website

Blog

Blog

Source (apis.yml)

aid: criteo
name: Criteo
kind: company
description: Criteo is a global commerce media company best known for its Retail Media platform, enabling retailers, brands,
  agencies, and partners to create, launch, and measure on-site and off-site retail media campaigns. The Criteo Retail Media
  API surface provides programmatic access to campaign management, audience segmentation, line item bidding and budgeting,
  retailer catalogs, balances and billing, and demand-side and supply-side reporting. Criteo's APIs use OAuth 2.0 with client
  credentials, authorization code, and PKCE flows and ship with a published Swagger specification and Postman collection.
url: https://raw.githubusercontent.com/api-evangelist/criteo/refs/heads/main/apis.yml
accessModel:
  pricing: freemium
  onboarding: self-serve
  trial: false
  try_now: true
  public: false
  label: Freemium · Self-serve signup
  confidence: high
  source:
  - plans
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/criteo.png
tags:
- Advertising
- Audiences
- Campaigns
- Catalog
- Commerce
- Display Advertising
- Marketing
- Media
- OAuth 2.0
- Reporting
- Retail
- Retail Media
created: '2025-03-01'
modified: '2026-04-28'
specificationVersion: '0.20'
type: Index
access: 3rd-Party
position: Consuming
apis:
- aid: criteo:criteo-retail-media-api
  name: Criteo Retail Media API
  description: The Criteo Retail Media API is a REST API that lets retailers, brands, and agencies build retail media campaigns
    programmatically. It exposes operations for creating and updating campaigns and line items, managing audiences and audience
    algebra nodes, configuring partner and retailer accounts, browsing the retailer product catalog, and retrieving demand-side
    and supply-side analytics including balances and billing reports. Authentication uses OAuth 2.0 client credentials, authorization
    code, or authorization code with PKCE.
  humanURL: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  properties:
  - type: Documentation
    url: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  - type: Reference
    url: https://developers.criteo.com/retail-media/reference
  - type: ChangeLog
    url: https://developers.criteo.com/retail-media/changelog
  - type: Authentication
    url: https://developers.criteo.com/retail-media/docs/api-authorization
  - url: graphql/criteo-graphql.md
    type: GraphQL
  tags:
  - Audiences
  - Campaigns
  - Catalog
  - Line Items
  - Reporting
  - Retail Media
- aid: criteo:criteo-marketing-solutions-api
  name: Criteo Marketing Solutions API
  description: The Criteo Marketing Solutions API provides programmatic access to Criteo's commerce media platform for advertisers
    and agencies running acquisition and retention campaigns. It covers advertiser accounts, campaigns and budgets, audience
    targeting, creative management, analytics, and Criteo's Commerce Growth and Commerce Max products.
  humanURL: https://developers.criteo.com/marketing-solutions/docs/welcome
  properties:
  - type: Documentation
    url: https://developers.criteo.com/marketing-solutions/docs/welcome
  - type: Reference
    url: https://developers.criteo.com/marketing-solutions/reference
  - type: ChangeLog
    url: https://developers.criteo.com/marketing-solutions/changelog
  tags:
  - Advertising
  - Audiences
  - Budgets
  - Campaigns
  - Creatives
  - Marketing Solutions
- aid: criteo:criteo-accounts-api
  name: Criteo Accounts API
  description: The Accounts API from Criteo — 4 operation(s) for accounts.
  humanURL: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  tags:
  - Accounts
  properties:
  - type: OpenAPI
    url: openapi/criteo-accounts-api-openapi.yml
- aid: criteo:criteo-audiences-api
  name: Criteo Audiences API
  description: The Audiences API from Criteo — 2 operation(s) for audiences.
  humanURL: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  tags:
  - Audiences
  properties:
  - type: OpenAPI
    url: openapi/criteo-audiences-api-openapi.yml
- aid: criteo:criteo-authentication-api
  name: Criteo Authentication API
  description: The Authentication API from Criteo — 1 operation(s) for authentication.
  humanURL: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  tags:
  - Authentication
  properties:
  - type: OpenAPI
    url: openapi/criteo-authentication-api-openapi.yml
- aid: criteo:criteo-balances-api
  name: Criteo Balances API
  description: The Balances API from Criteo — 2 operation(s) for balances.
  humanURL: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  tags:
  - Balances
  properties:
  - type: OpenAPI
    url: openapi/criteo-balances-api-openapi.yml
- aid: criteo:criteo-campaigns-api
  name: Criteo Campaigns API
  description: The Campaigns API from Criteo — 2 operation(s) for campaigns.
  humanURL: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  tags:
  - Campaigns
  properties:
  - type: OpenAPI
    url: openapi/criteo-campaigns-api-openapi.yml
- aid: criteo:criteo-catalogs-api
  name: Criteo Catalogs API
  description: The Catalogs API from Criteo — 3 operation(s) for catalogs.
  humanURL: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  tags:
  - Catalogs
  properties:
  - type: OpenAPI
    url: openapi/criteo-catalogs-api-openapi.yml
- aid: criteo:criteo-categories-api
  name: Criteo Categories API
  description: The Categories API from Criteo — 1 operation(s) for categories.
  humanURL: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  tags:
  - Categories
  properties:
  - type: OpenAPI
    url: openapi/criteo-categories-api-openapi.yml
- aid: criteo:criteo-keywords-api
  name: Criteo Keywords API
  description: The Keywords API from Criteo — 2 operation(s) for keywords.
  humanURL: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  tags:
  - Keywords
  properties:
  - type: OpenAPI
    url: openapi/criteo-keywords-api-openapi.yml
- aid: criteo:criteo-lineitems-api
  name: Criteo LineItems API
  description: The LineItems API from Criteo — 3 operation(s) for lineitems.
  humanURL: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  tags:
  - LineItems
  properties:
  - type: OpenAPI
    url: openapi/criteo-lineitems-api-openapi.yml
- aid: criteo:criteo-products-api
  name: Criteo Products API
  description: The Products API from Criteo — 3 operation(s) for products.
  humanURL: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  tags:
  - Products
  properties:
  - type: OpenAPI
    url: openapi/criteo-products-api-openapi.yml
- aid: criteo:criteo-reports-api
  name: Criteo Reports API
  description: The Reports API from Criteo — 4 operation(s) for reports.
  humanURL: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
  tags:
  - Reports
  properties:
  - type: OpenAPI
    url: openapi/criteo-reports-api-openapi.yml
common:
- type: AgenticAccess
  url: agentic-access/criteo-agentic-access.yml
- type: TrustCenter
  url: security/criteo-trust-center.yml
- type: VulnerabilityDisclosure
  url: security/criteo-vulnerability-disclosure.yml
- type: DomainSecurity
  url: security/criteo-domain-security.yml
- type: Authentication
  url: authentication/criteo-authentication.yml
- type: OAuthScopes
  url: scopes/criteo-scopes.yml
- type: GitHubOrganization
  url: https://github.com/criteo
- type: LinkedIn
  url: https://www.linkedin.com/company/criteo
- type: Website
  url: https://www.criteo.com/
- type: DeveloperPortal
  url: https://developers.criteo.com/
- type: Documentation
  url: https://developers.criteo.com/retail-media/docs/welcome-to-criteo
- type: Signup
  url: https://developers.criteo.com/signup
- type: SupportCenter
  url: https://support.criteo.com/
- type: Blog
  url: https://www.criteo.com/blog/
- type: PrivacyPolicy
  url: https://www.criteo.com/privacy/
- type: TermsOfService
  url: https://www.criteo.com/legal/
- type: Integrations
  url: https://www.criteo.com/partners/
- type: LlmsText
  url: https://developers.criteo.com/llms.txt
integrations:
- name: Criteo
- name: Simon AI
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com