Retail Media
Retail Mediaretail-media
Providers using this tag (36)
Ranked by API Evangelist rating — Exemplar and Strong are expanded by default.
Strong 6 Solid coverage with minor gaps
Developing 7 Usable, with meaningful gaps to close
Thin 9 Limited public surface area
Emerging 10 Early or largely undocumented
Minimal 4 Almost no public developer surface
APIs with this tag (5)
Ranked by the provider's API Evangelist rating — the Kin Score is scored per provider, not per API, so every API of a provider shares its band. How the rating works →
Thin 3 Limited public surface area
Emerging 2 Early or largely undocumented
Score breakdown
Related tags
Where this tag comes from
Cohort brief
Auto-generatedThe 36 providers in the APIs.io catalog tagged Retail Media, scored on the Kin Score. Every figure below is computed from the catalog — nothing here is written.
| Facet | This cohort | Catalog | Difference | Scored |
|---|---|---|---|---|
| Developer Ergonomics | 33.4 | 17.9 | +15.5 | 36 |
| Access Clarity | 37.1 | 22.3 | +14.8 | 36 |
| Discoverability | 71.1 | 60.4 | +10.7 | 36 |
| Contract Governance | 16 | 6.4 | +9.6 | 36 |
| Contract Quality | 26.8 | 17.5 | +9.3 | 36 |
| Operational Transparency | 20.2 | 11.3 | +8.9 | 36 |
A facet is averaged over the members that carry it, not over the whole cohort — the “Scored” column is that count. Averaging an absent facet as zero would score our own coverage gaps as the providers’ posture.
| Artifact | This cohort | Catalog | Difference |
|---|---|---|---|
| MCP server (any) | 42% | 16% | +26 |
| MCP server (first-party) | 33% | 7% | +26 |
| Agent Skills | 0% | 0% | 0 |
| OAuth scopes | 33% | 9% | +24 |
| Security | 97% | 88% | +9 |
| Arazzo workflows | 3% | 2% | +1 |
| Governance rules | 6% | 13% | -7 |
mcp_pct counts any mcp/ artifact including ones API Evangelist derived from the provider OpenAPI; mcp_first_party_pct counts only servers the provider publishes. Prefer the latter.
- 1 Mirakl 68.7
- 2 HookLogic (Criteo) 59.8
- 3 Rockbot 59.4
- 4 Criteo 59
- 5 MOLOCO 58.9
- 6 Cardlytics 54.8
- 7 Skai (Kenshoo) 54.2
- 8 Constructor.io 51.4
- 9 Disconetwork 47.6
- 10 MikMak 47.6
- 1 Mirakl 59.7
- 2 MOLOCO 57
- 3 Criteo 45
- 4 Rockbot 41.4
- 5 Cardlytics 41.2
- 6 HookLogic (Criteo) 39.4
- 7 Laurence 33.6
- 8 MikMak 33.1
- 9 Disconetwork 32.9
- 10 CRM Bonus 32.6
Work with this as data
Every tag here is available over the APIs.io API and to AI agents over MCP.