Circana

Circana (formerly IRI and The NPD Group) is the leading advisor on the complexity of consumer behavior, providing data-driven insights, analytics, and technology solutions that help almost 7,000 brands and retailers understand and predict consumer purchasing patterns across retail, CPG, beauty, foodservice, healthcare, and technology sectors covering $4T+ in global consumer spending across 26 industries.

Circana is listed with 20 APIs on the APIs.io network, including Brands API, Categories API, Consumer Panel API, and 17 more. Tagged areas include Analytics, Consumer Data, Market Research, Retail, and Consumer Packaged Goods.

The Circana catalog on APIs.io includes 1 JSON-LD context and 2 Spectral governance rulesets.

Circana’s developer surface includes authentication, developer portal, documentation, engineering blog, training material, pricing, and 17 more developer resources.

🌐 Visit website 📡 Profile data on GitHub

32.8/100 thin ▬ flat Agent 40/100 agent ready Front door AI 5/6 prominent saas Full breakdown ↓
scored 2026-11-06 · rubric v0.27.0 · Show this score on your site →

AccessPaid

20 APIs 1 MCP Servers 10 Features 10 Use Cases

Analytics Consumer Data Market Research Retail Consumer Packaged Goods Point-of-Sale Consumer Insights Business Intelligence

Kin Score

Kin Score How this is scored →
scored 2026-11-06 · rubric v0.27.0

Composite quality — 32.8/100 · thin

Contract Quality 5.4 / 19

Developer Ergonomics 4.8 / 15

Access Clarity 5.5 / 15

Operational Transparency 0.5 / 10

Contract Governance 2.5 / 9

Discoverability 5.4 / 8

Regulatory Posture 3.7 / 15

Create-or-Update Ergonomics 0.0 / 10

Agent readiness — 40/100 · agent ready

Machine-Readable Contract 18 / 18

Agentic Access Contract 10 / 10

Documented Reversibility 0 / 6

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 8 / 8

Request/Response Examples 7 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 0 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

A2A Agent Card 0 / 8

Dry-Run / Simulate Mode 0 / 4

Delegated User Identity 0 / 6

Protected Resource Metadata 0 / 5

Registration Without a Human 0 / 6

Agentic Commerce Well-Known Document 0 / 5

Pagination 5 / 5

Distinct Operations 3 / 3

MCP Tool Quality 6 / 6

Regulatory Posture applies to this provider. Its tags matched the Horizontal (data, software, accessibility, platform) regime, so Regulatory Posture carries 15 points of the composite. If this regime is wrong for your business, say so on your provider repo — the applicability map is public and we will correct it.

Create-or-Update Ergonomics applies to this provider. This API accepts writes, so it carries 10 points of the composite. It is scored from the published contracts themselves: whether a caller can create-or-update in one call, whether the write accepts a key the caller already holds, and whether the response says which branch ran. Without that, every write needs a search-and-branch in front of it, and the first time that check is skipped a duplicate record is created. Scored against the observed mean rather than raw — a provider at the catalog average is unchanged by this facet, not penalised by it.

The six quality facets above are damped to 75 points between them, because the conditional facet above carries the other 25. That is why each facet's contribution is shown against a damped maximum: raising a quality facet moves the composite by 75% of its nominal weight, not 100%. The full arithmetic is at apis.io/rating/.

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Agent readiness — checks not met, largest first (exact, from this profile):

Idempotency +9 pts — OpenAPI mutating operations declare an idempotency key — a header, a request-body property, or a named de-duplication token whose own description says so (verified); else common[].type matches /idempoten/i (documented)
A2A Agent Card +8 pts — a2a/-a2a.yml manifest, graded on conformance.grade against A2A 1.0.0
Registration Without a Human +6 pts — a `registration_endpoint` in the served RFC 8414 / OIDC discovery document
Delegated User Identity +6 pts — a served discovery document listing authorization_code in grant_types_supported (served), else an oauth2 authorizationCode flow or openIdConnect declared in an OpenAPI (documented)
Typed Event Surface +6 pts — AsyncAPI document, OR webhooks/callbacks objects in the as-published OpenAPI, OR common[].type includes Webhooks
Documented Reversibility +6 pts — a reversal operation in the contract, graded up when a window is documented too

6 more unmet checks in the Agent Readiness table above.

Kin Score — facets with the most composite points still available (weight × headroom):

Contract Quality scores 28.9 — up to +17.8 composite points
Developer Ergonomics scores 32.1 — up to +13.6 composite points
Access Clarity scores 36.8 — up to +12.6 composite points

Each check links to what satisfies it. Publish the artifact, or tell us where it already lives, and the score moves on the next scoring run.

Improve this rating by publishing the missing artifacts — every area above can be raised, and the full rubric is at apis.io/rating/. Every facet and dimension name above is a link: it opens that measurement's own page — what it means, the exact checks that feed it, how the whole catalog distributes on it, and the providers at the top of it. This rating is computed from the provider profile at artifacts.apis.io/circana/apis.yml: open an issue on github.com/api-evangelist/circana to ask a question or point us at an artifact you publish. Submit an artifact on GitHub — free → Manage your own listing — the Influence plan, $499/mo →

Markets this provider is in provisional

The Kin Score Market layer reads a provider inside its market: its position, and how deep its integrations go. Depth is only comparable within a position. Provisional and unweighted: not part of the Kin Score or agent readiness.

Market	Position	Depth	Registered MCP server	Declares compatibility
Consumer Goods (product data and retail supply chain)	builds-on	26.8 (thin)	-	-
Data Marketplaces (data providers on cloud data platforms)	builds-on	26.8 (thin)	-	-
Surveys, Market Research and Experience Management	builds-on	26.8 (thin)	-	-

Registered MCP server and declares compatibility are report only — not weighted. Undeclared means we found nothing we can read, so there is no number: we never infer integrations.

Standards implemented 3

Standards this provider implements or carries. De facto ones are profiled and measured by the API Commons; formal ones come from the standards directory and are linked by the provider's own tags. The evidence column says how each claim was established — not that it was made.

Model Context Protocol (MCP)

measured — observed by APIs.io (verified)

OpenAPI

measured — observed by APIs.io (published)

Universal Commerce Protocol (UCP)

measured — observed by APIs.io (wix)

APIs 20

Individual APIs this provider publishes, each with its own machine-readable definition.

Circana Unify+ API

Unify+ is Circana's business intelligence platform that provides access to data visualization, analytics, and reporting capabilities with conversational AI for automated analysi...

Circana Liquid Data Go API

Liquid Data Go is a turnkey insights solution delivering affordable, actionable market, retailer, and consumer intelligence for emerging and mid-market CPG and general merchandi...

Circana Intelligence Suite API

Intelligence Suite helps integrate, harmonize, and automate data workflows with hundreds of pre-built connectors for Azure, Snowflake, AWS, Google BigQuery, and Databricks, enab...

Circana Complete Market API

Complete Market provides robust POS measurement for in-store and online sales with fulfillment type breaks and UPC details across CPG categories.

Circana Complete Consumer API

Complete Consumer combines verified purchase data, survey insights, and advanced shopper panels to provide a 360-degree view of how, where, and why consumers shop across channels.

Circana Complete Beauty API

Complete Beauty offers a holistic view of the beauty industry combining mass and prestige POS data for manufacturers and retailers to track emerging shifts in consumer preferenc...

Circana Complete Food and Beverage API

Complete Food and Beverage unites retail, CPG, foodservice, and consumption data to deliver a complete understanding of U.S. food and beverage consumption patterns.

Circana Liquid Data Collaborate API

Liquid Data Collaborate provides AI-powered retail data analysis capabilities for brands, manufacturers, and retailers enabling collaborative insights and data-driven decision m...

Circana Liquid Data Engage API

Liquid Data Engage propels retailers into a new era of decision-making with precise, customer-centric data for developing retail strategies.

Circana Liquid Activation API

Liquid Activation enables marketers to build and activate purchase-based audiences in minutes using deterministic data, integrating with publishers, media platforms, and marketi...

Circana Price and Promotion API

Price and Promotion solutions combine AI models and granular store-level data to optimize pricing strategies, quantify elasticity, and improve promotional efficiency delivering ...

Circana Retail Media API

Retail Media connects shopper analytics to activation, linking marketing to retail sales for longitudinal insights and improved ROAS with AI-driven media channel performance ass...

Circana Complete Why Analytics API

Complete Why delivers fast AI-powered insights so teams know what is working, what is not, and where to act next before opportunities disappear.

Circana Brands API

Brand performance and analytics

Circana Categories API

Product category hierarchy and management

Circana Consumer Panel API

Consumer panel data and shopper insights

Circana Exports API

Data export and download operations

Circana Market Data API

Access point-of-sale and market measurement data

Circana Reports API

Report generation and management

Circana Retailers API

Retailer data and channel analytics

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OPEN COLLECTION

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MCP Servers 1

Model Context Protocol servers that expose these APIs to AI agents.

Circana MCP Server

Remote MCP server at www.circana.com over HTTP; 10 tools listed.

MCP SERVER

Circana API pricing

Not yet checked against Circana's own pricing page. Compiled by API Evangelist on 2026-05-05 from www.circana.com/; confirm before you rely on a figure.

Plan	Price
Circana Enterprise Subscription enterprise	—

Plan details, limits and sources →

Rate limits

Liquid Data API requests: see Circana customer integration documentation; not publicly documented varies
Cloud share queries: governed by underlying warehouse (Snowflake / BigQuery / Databricks) varies

Compiled by API Evangelist, not yet checked against Circana's documentation. Rate-limit details →

Pricing Plans 1

Published pricing tiers and plan structures.

Circana Plans Pricing

1 plans

PLANS

Rate Limits 1

Documented rate limits and quota policies.

Circana Rate Limits

2 limits

RATE LIMITS

Service Levels 1

Uptime the provider promises or reports, as SLA4OAI. Read from its own pages; APIs.io runs no monitors.

Circana

SLA

FinOps 1

Cost, billing, and metering signals for API financial operations.

Circana Finops

FINOPS

Features 10

Notable capabilities this provider offers.

Liquid Data Platform

Cross-industry data and advanced analytics platform deployable across Azure, AWS, Google Cloud, and Oracle Cloud environments.

Liquid AI

Next-generation intelligence platform leveraging generative AI to accelerate decision-making and shift focus from hindsight to foresight.

Conversational AI

AI embedded into Unify+ allowing teams to automate routine analysis and reduce time to insight.

Complete Market Measurement

Robust POS measurement for in-store and online sales with fulfillment type breaks and UPC details.

Consumer Panel Data

360-degree view of U.S. buyers tracking purchases across channels with POS-aligned panel insights.

Intelligence Suite Connectors

Hundreds of pre-built connectors for Azure, Snowflake, AWS, Google BigQuery, and Databricks integration.

Purchase-Based Audiences

Build and activate audiences using deterministic purchase data for precision marketing.

Price Elasticity Modeling

AI models with granular store-level data to quantify price elasticity and promotional efficiency.

Cross-Industry Coverage

Coverage of $4T+ in global consumer spending across 26 industries in 23 countries.

Predictive Market Structure

Industry-only predictive market structure based on actual shopper behavior for new product forecasts within 10% accuracy.

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Semantic Vocabularies 1

JSON-LD contexts and semantic vocabularies used across these APIs.

Circana Liquid Data Context

16 classes · 51 properties

JSON-LD

Spectral Rules 2

Spectral governance rulesets for linting and validating these APIs.

Circana — jsonschema rules

5 rules · 4 warnings 1 info

SPECTRAL

Circana API Rules

45 rules · 19 errors 20 warnings 6 info

SPECTRAL

Recommended x-agentic-access execution contracts for AI agents.

Circana Agentic Access

14 operations · 2 acting

AGENTIC

Use Cases 10

What developers build with this provider.

Market Share Tracking

Track brand and category performance across retail channels with POS and panel data to understand competitive positioning.

New Product Innovation

Validate new product concepts with custom simulations and predictive market structure analysis to prioritize winning ideas.

Pricing Optimization

Optimize pricing strategies using AI-driven elasticity models and store-level data to maximize revenue and margin.

Promotional Planning

Plan and evaluate trade promotions with quantified ROI metrics and scenario modeling for smarter promotional spending.

Consumer Segmentation

Segment consumers by behavior, demographics, and purchase patterns to tailor marketing and product strategies.

Retail Media Measurement

Measure retail media campaign performance linking advertising spend to actual sales outcomes for improved ROAS.

Assortment Optimization

Optimize product mix by category, store, and geography to improve shelf efficiency and drive sales growth.

Supply Chain Visibility

Monitor near-real-time cross-retailer inventory and distribution data to spot risks and gaps early.

Audience Activation

Build purchase-based audience segments and activate them across publishers and media platforms in minutes.

Foodservice Intelligence

Unite retail, CPG, foodservice, and consumption data for a complete picture of food and beverage market dynamics.

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Integrations 8

Pre-built integrations with other platforms and tools.

Snowflake

Access Circana POS and panel data directly within Snowflake Data Cloud for seamless data sharing and collaboration.

Microsoft Azure

Deploy Liquid Data platform on Azure for cloud-native data integration and analytics workflows.

Amazon Web Services

Deploy Liquid Data platform on AWS for scalable cloud analytics and data processing.

Google BigQuery

Connect Circana data to Google BigQuery for large-scale analytics and machine learning workloads.

Databricks

Integrate Circana data with Databricks for advanced analytics, data engineering, and AI model training.

LiveRamp

Collaborate on RampIDs with Circana purchase data in Snowflake for privacy-safe audience targeting.

Oracle Cloud

Deploy Liquid Data platform on Oracle Cloud for enterprise-grade data processing and analytics.

Google Cloud Platform

Deploy Liquid Data platform on GCP for cloud-based analytics and data integration.

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Resources

Get Started 1

Portal, sign-up, and the first successful call

Portal

Portal

Documentation 1

Reference material describing how the API behaves

Documentation

Documentation

Agent Surfaces 2

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

AgenticAccess

LlmsText

LlmsText

Design & Contract 2

Pagination, idempotency, versioning, errors, and events

SpectralRules

SpectralRules

Vocabulary

Vocabulary

Build 1

SDKs, sample code, and the tooling you integrate with

PostmanWorkspace

PostmanWorkspace

Access & Security 2

Authentication, authorization, and security posture

DomainSecurity

DomainSecurity

Authentication

Authentication

Learn 1

Tutorials, courses, talks, and written guidance

Training

Training

Operate 2

Status, limits, changes, and where to get help

RateLimits

RateLimits

Contact

Contact

Commercial 5

Pricing, plans, and the legal terms of use

Plans

FinOps

TermsOfService

PrivacyPolicy

Pricing

Company 4

The organization behind the API

Website

Website

Blog

Blog

LinkedIn

Partners

Partners

Other 2

Properties that don't map to a standard resource type

Customers

Customers

Resources

Resources

Source (apis.yml)

aid: circana
url: https://raw.githubusercontent.com/api-evangelist/circana/refs/heads/main/apis.yml
name: Circana
tags:
- Analytics
- Consumer Data
- Market Research
- Retail
- Consumer Packaged Goods
- Point-of-Sale
- Consumer Insights
- Business Intelligence
tags_raw:
- Analytics
- Consumer Data
- Market Research
- Retail
- CPG
- Point Of Sale
- Consumer Insights
- Business Intelligence
type: Index
deliveryModel:
  model: saas
  open_source: false
  commercial: true
  callable_host: true
  label: Hosted service · you call their endpoint
  confidence: high
  source:
  - openapi
  - pricing
  generated: '2026-08-28'
  method: derived
accessModel:
  pricing: paid
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Paid
  confidence: medium
  source:
  - plans
  - authentication
  - security
  generated: '2026-11-06'
  method: derived
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/icons/circana.png
access: 3rd-Party
created: '2024-01-01'
modified: '2026-05-19'
position: Consuming
description: Circana (formerly IRI and The NPD Group) is the leading advisor on the complexity of consumer behavior, providing
  data-driven insights, analytics, and technology solutions that help almost 7,000 brands and retailers understand and predict
  consumer purchasing patterns across retail, CPG, beauty, foodservice, healthcare, and technology sectors covering $4T+ in
  global consumer spending across 26 industries.
apis:
- aid: circana:unify-plus-api
  name: Circana Unify+ API
  tags:
  - Business Intelligence
  - Data Visualization
  - Analytics
  - Reporting
  humanURL: https://www.circana.com/solutions/unify-plus
  description: Unify+ is Circana's business intelligence platform that provides access to data visualization, analytics, and
    reporting capabilities with conversational AI for automated analysis and insights.
  properties:
  - type: Documentation
    url: https://www.circana.com/solutions/unify-plus
- aid: circana:liquid-data-go-api
  name: Circana Liquid Data Go API
  tags:
  - Market Intelligence
  - Consumer Packaged Goods
  - Analytics
  - Emerging Brands
  tags_raw:
  - Market Intelligence
  - CPG
  - Analytics
  - Emerging Brands
  humanURL: https://www.circana.com/solutions/liquid-data-go
  description: Liquid Data Go is a turnkey insights solution delivering affordable, actionable market, retailer, and consumer
    intelligence for emerging and mid-market CPG and general merchandise brands with 15% more market measurement coverage.
  properties:
  - type: Documentation
    url: https://www.circana.com/solutions/liquid-data-go
- aid: circana:intelligence-suite-api
  name: Circana Intelligence Suite API
  tags:
  - Data Integration
  - Automation
  - Data Harmonization
  - Cloud
  humanURL: https://www.circana.com/solutions/intelligence-suite
  description: Intelligence Suite helps integrate, harmonize, and automate data workflows with hundreds of pre-built connectors
    for Azure, Snowflake, AWS, Google BigQuery, and Databricks, enabling real-time automation and insights.
  properties:
  - type: Documentation
    url: https://www.circana.com/solutions/intelligence-suite
- aid: circana:complete-market-api
  name: Circana Complete Market API
  tags:
  - Point-of-Sale
  - Market Measurement
  - Retail Analytics
  tags_raw:
  - Point Of Sale
  - Market Measurement
  - Retail Analytics
  humanURL: https://www.circana.com/solutions/complete-market
  description: Complete Market provides robust POS measurement for in-store and online sales with fulfillment type breaks
    and UPC details across CPG categories.
  properties:
  - type: Documentation
    url: https://www.circana.com/solutions/complete-market
- aid: circana:complete-consumer-api
  name: Circana Complete Consumer API
  tags:
  - Consumer Panel
  - Shopper Insights
  - Purchase Data
  humanURL: https://www.circana.com/solutions/complete-consumer
  description: Complete Consumer combines verified purchase data, survey insights, and advanced shopper panels to provide
    a 360-degree view of how, where, and why consumers shop across channels.
  properties:
  - type: Documentation
    url: https://www.circana.com/solutions/complete-consumer
- aid: circana:complete-beauty-api
  name: Circana Complete Beauty API
  tags:
  - Beauty
  - Market Data
  - Prestige
  - Mass Market
  humanURL: https://www.circana.com/solutions/complete-beauty
  description: Complete Beauty offers a holistic view of the beauty industry combining mass and prestige POS data for manufacturers
    and retailers to track emerging shifts in consumer preferences and category performance.
  properties:
  - type: Documentation
    url: https://www.circana.com/solutions/complete-beauty
- aid: circana:complete-food-beverage-api
  name: Circana Complete Food and Beverage API
  tags:
  - Food
  - Beverages
  - Food Service
  - Consumer Packaged Goods
  tags_raw:
  - Food
  - Beverage
  - Foodservice
  - CPG
  humanURL: https://www.circana.com/solutions/complete-food-and-beverage
  description: Complete Food and Beverage unites retail, CPG, foodservice, and consumption data to deliver a complete understanding
    of U.S. food and beverage consumption patterns.
  properties:
  - type: Documentation
    url: https://www.circana.com/solutions/complete-food-and-beverage
- aid: circana:liquid-data-collaborate-api
  name: Circana Liquid Data Collaborate API
  tags:
  - Data Collaboration
  - Retail Analytics
  - Artificial Intelligence
  tags_raw:
  - Data Collaboration
  - Retail Analytics
  - AI
  humanURL: https://www.circana.com/solutions/liquid-data-collaborate
  description: Liquid Data Collaborate provides AI-powered retail data analysis capabilities for brands, manufacturers, and
    retailers enabling collaborative insights and data-driven decision making.
  properties:
  - type: Documentation
    url: https://www.circana.com/solutions/liquid-data-collaborate
- aid: circana:liquid-data-engage-api
  name: Circana Liquid Data Engage API
  tags:
  - Retail Strategy
  - Customer Analytics
  - Data Precision
  humanURL: https://www.circana.com/solutions/liquid-data-engage
  description: Liquid Data Engage propels retailers into a new era of decision-making with precise, customer-centric data
    for developing retail strategies.
  properties:
  - type: Documentation
    url: https://www.circana.com/solutions/liquid-data-engage
- aid: circana:liquid-activation-api
  name: Circana Liquid Activation API
  tags:
  - Audience Activation
  - Marketing
  - Advertising
  humanURL: https://www.circana.com/solutions/liquid-activation
  description: Liquid Activation enables marketers to build and activate purchase-based audiences in minutes using deterministic
    data, integrating with publishers, media platforms, and marketing technologies.
  properties:
  - type: Documentation
    url: https://www.circana.com/solutions/liquid-activation
- aid: circana:price-promotion-api
  name: Circana Price and Promotion API
  tags:
  - Pricing
  - Promotion
  - Trade Optimization
  - Forecasting
  humanURL: https://www.circana.com/solutions/price-and-promotion
  description: Price and Promotion solutions combine AI models and granular store-level data to optimize pricing strategies,
    quantify elasticity, and improve promotional efficiency delivering 5% average sales growth.
  properties:
  - type: Documentation
    url: https://www.circana.com/solutions/price-and-promotion
- aid: circana:retail-media-api
  name: Circana Retail Media API
  tags:
  - Retail Media
  - Advertising
  - ROAS
  - Media Analytics
  humanURL: https://www.circana.com/solutions/retail-media
  description: Retail Media connects shopper analytics to activation, linking marketing to retail sales for longitudinal insights
    and improved ROAS with AI-driven media channel performance assessment.
  properties:
  - type: Documentation
    url: https://www.circana.com/solutions/retail-media
- aid: circana:complete-why-api
  name: Circana Complete Why Analytics API
  tags:
  - AI Analytics
  - Sales Performance
  - Diagnostics
  humanURL: https://www.circana.com/solutions/complete-why
  description: Complete Why delivers fast AI-powered insights so teams know what is working, what is not, and where to act
    next before opportunities disappear.
  properties:
  - type: Documentation
    url: https://www.circana.com/solutions/complete-why
- aid: circana:circana-brands-api
  name: Circana Brands API
  description: Brand performance and analytics
  humanURL: https://www.circana.com/solutions/unify-plus
  tags:
  - Brands
  properties:
  - type: OpenAPI
    url: openapi/circana-brands-api-openapi.yml
  - type: Documentation
    url: https://www.circana.com/company/technology
  - type: JSONSchema
    url: json-schema/liquid-data-pos-record-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-market-share-record-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-consumer-purchase-record-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-consumer-segment-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-category-detail-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-brand-detail-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-retailer-summary-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-report-detail-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-export-detail-schema.json
  - type: JSONLD
    url: json-ld/circana-liquid-data-context.jsonld
- aid: circana:circana-categories-api
  name: Circana Categories API
  description: Product category hierarchy and management
  humanURL: https://www.circana.com/solutions/unify-plus
  tags:
  - Categories
  properties:
  - type: OpenAPI
    url: openapi/circana-categories-api-openapi.yml
  - type: Documentation
    url: https://www.circana.com/company/technology
  - type: JSONSchema
    url: json-schema/liquid-data-pos-record-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-market-share-record-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-consumer-purchase-record-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-consumer-segment-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-category-detail-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-brand-detail-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-retailer-summary-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-report-detail-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-export-detail-schema.json
  - type: JSONLD
    url: json-ld/circana-liquid-data-context.jsonld
- aid: circana:circana-consumer-panel-api
  name: Circana Consumer Panel API
  description: Consumer panel data and shopper insights
  humanURL: https://www.circana.com/solutions/unify-plus
  tags:
  - Consumer Panel
  properties:
  - type: OpenAPI
    url: openapi/circana-consumer-panel-api-openapi.yml
  - type: Documentation
    url: https://www.circana.com/company/technology
  - type: JSONSchema
    url: json-schema/liquid-data-pos-record-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-market-share-record-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-consumer-purchase-record-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-consumer-segment-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-category-detail-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-brand-detail-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-retailer-summary-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-report-detail-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-export-detail-schema.json
  - type: JSONLD
    url: json-ld/circana-liquid-data-context.jsonld
- aid: circana:circana-exports-api
  name: Circana Exports API
  description: Data export and download operations
  humanURL: https://www.circana.com/solutions/unify-plus
  tags:
  - Export
  tags_raw:
  - Exports
  properties:
  - type: OpenAPI
    url: openapi/circana-exports-api-openapi.yml
  - type: Documentation
    url: https://www.circana.com/company/technology
  - type: JSONSchema
    url: json-schema/liquid-data-pos-record-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-market-share-record-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-consumer-purchase-record-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-consumer-segment-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-category-detail-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-brand-detail-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-retailer-summary-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-report-detail-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-export-detail-schema.json
  - type: JSONLD
    url: json-ld/circana-liquid-data-context.jsonld
- aid: circana:circana-market-data-api
  name: Circana Market Data API
  description: Access point-of-sale and market measurement data
  humanURL: https://www.circana.com/solutions/unify-plus
  tags:
  - Market Data
  properties:
  - type: OpenAPI
    url: openapi/circana-market-data-api-openapi.yml
  - type: Documentation
    url: https://www.circana.com/company/technology
  - type: JSONSchema
    url: json-schema/liquid-data-pos-record-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-market-share-record-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-consumer-purchase-record-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-consumer-segment-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-category-detail-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-brand-detail-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-retailer-summary-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-report-detail-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-export-detail-schema.json
  - type: JSONLD
    url: json-ld/circana-liquid-data-context.jsonld
- aid: circana:circana-reports-api
  name: Circana Reports API
  description: Report generation and management
  humanURL: https://www.circana.com/solutions/unify-plus
  tags:
  - Reports
  properties:
  - type: OpenAPI
    url: openapi/circana-reports-api-openapi.yml
  - type: Documentation
    url: https://www.circana.com/company/technology
  - type: JSONSchema
    url: json-schema/liquid-data-pos-record-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-market-share-record-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-consumer-purchase-record-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-consumer-segment-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-category-detail-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-brand-detail-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-retailer-summary-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-report-detail-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-export-detail-schema.json
  - type: JSONLD
    url: json-ld/circana-liquid-data-context.jsonld
- aid: circana:circana-retailers-api
  name: Circana Retailers API
  description: Retailer data and channel analytics
  humanURL: https://www.circana.com/solutions/unify-plus
  tags:
  - Retailers
  properties:
  - type: OpenAPI
    url: openapi/circana-retailers-api-openapi.yml
  - type: Documentation
    url: https://www.circana.com/company/technology
  - type: JSONSchema
    url: json-schema/liquid-data-pos-record-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-market-share-record-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-consumer-purchase-record-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-consumer-segment-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-category-detail-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-brand-detail-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-retailer-summary-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-report-detail-schema.json
  - type: JSONSchema
    url: json-schema/liquid-data-export-detail-schema.json
  - type: JSONLD
    url: json-ld/circana-liquid-data-context.jsonld
common:
- type: Plans
  url: plans/circana-plans-pricing.yml
- type: RateLimits
  url: rate-limits/circana-rate-limits.yml
- type: FinOps
  url: finops/circana-finops.yml
- type: Website
  url: https://www.circana.com/
- type: PostmanWorkspace
  url: https://www.postman.com/kinlaneapi/circana/overview
- type: AgenticAccess
  url: agentic-access/circana-agentic-access.yml
- type: DomainSecurity
  url: security/circana-domain-security.yml
- type: Authentication
  url: authentication/circana-authentication.yml
- type: Portal
  url: https://www.circana.com
- type: Documentation
  url: https://www.circana.com/solutions
- type: Blog
  url: https://www.circana.com/intelligence/press-releases
- type: Customers
  url: https://www.circana.com/case-studies
- type: TermsOfService
  url: https://www.circana.com/terms-and-conditions
- type: PrivacyPolicy
  url: https://www.circana.com/the-circana-group-global-privacy-policy-and-notice
- type: LinkedIn
  url: https://www.linkedin.com/company/wearecircana
- type: Contact
  url: https://www.circana.com/contact
- type: Resources
  url: https://www.circana.com/intelligence
- type: Partners
  url: https://www.circana.com/company/partners
- type: Training
  url: https://www.circana.com/industry-experts
- type: Pricing
  url: https://www.circana.com/solutions
- type: SpectralRules
  url: rules/circana-spectral-rules.yml
- type: Vocabulary
  url: vocabulary/circana-vocabulary.yaml
- type: Features
  data:
  - name: Liquid Data Platform
    description: Cross-industry data and advanced analytics platform deployable across Azure, AWS, Google Cloud, and Oracle
      Cloud environments.
  - name: Liquid AI
    description: Next-generation intelligence platform leveraging generative AI to accelerate decision-making and shift focus
      from hindsight to foresight.
  - name: Conversational AI
    description: AI embedded into Unify+ allowing teams to automate routine analysis and reduce time to insight.
  - name: Complete Market Measurement
    description: Robust POS measurement for in-store and online sales with fulfillment type breaks and UPC details.
  - name: Consumer Panel Data
    description: 360-degree view of U.S. buyers tracking purchases across channels with POS-aligned panel insights.
  - name: Intelligence Suite Connectors
    description: Hundreds of pre-built connectors for Azure, Snowflake, AWS, Google BigQuery, and Databricks integration.
  - name: Purchase-Based Audiences
    description: Build and activate audiences using deterministic purchase data for precision marketing.
  - name: Price Elasticity Modeling
    description: AI models with granular store-level data to quantify price elasticity and promotional efficiency.
  - name: Cross-Industry Coverage
    description: Coverage of $4T+ in global consumer spending across 26 industries in 23 countries.
  - name: Predictive Market Structure
    description: Industry-only predictive market structure based on actual shopper behavior for new product forecasts within
      10% accuracy.
- type: UseCases
  data:
  - name: Market Share Tracking
    description: Track brand and category performance across retail channels with POS and panel data to understand competitive
      positioning.
  - name: New Product Innovation
    description: Validate new product concepts with custom simulations and predictive market structure analysis to prioritize
      winning ideas.
  - name: Pricing Optimization
    description: Optimize pricing strategies using AI-driven elasticity models and store-level data to maximize revenue and
      margin.
  - name: Promotional Planning
    description: Plan and evaluate trade promotions with quantified ROI metrics and scenario modeling for smarter promotional
      spending.
  - name: Consumer Segmentation
    description: Segment consumers by behavior, demographics, and purchase patterns to tailor marketing and product strategies.
  - name: Retail Media Measurement
    description: Measure retail media campaign performance linking advertising spend to actual sales outcomes for improved
      ROAS.
  - name: Assortment Optimization
    description: Optimize product mix by category, store, and geography to improve shelf efficiency and drive sales growth.
  - name: Supply Chain Visibility
    description: Monitor near-real-time cross-retailer inventory and distribution data to spot risks and gaps early.
  - name: Audience Activation
    description: Build purchase-based audience segments and activate them across publishers and media platforms in minutes.
  - name: Foodservice Intelligence
    description: Unite retail, CPG, foodservice, and consumption data for a complete picture of food and beverage market dynamics.
- type: Integrations
  data:
  - name: Snowflake
    description: Access Circana POS and panel data directly within Snowflake Data Cloud for seamless data sharing and collaboration.
  - name: Microsoft Azure
    description: Deploy Liquid Data platform on Azure for cloud-native data integration and analytics workflows.
  - name: Amazon Web Services
    description: Deploy Liquid Data platform on AWS for scalable cloud analytics and data processing.
  - name: Google BigQuery
    description: Connect Circana data to Google BigQuery for large-scale analytics and machine learning workloads.
  - name: Databricks
    description: Integrate Circana data with Databricks for advanced analytics, data engineering, and AI model training.
  - name: LiveRamp
    description: Collaborate on RampIDs with Circana purchase data in Snowflake for privacy-safe audience targeting.
  - name: Oracle Cloud
    description: Deploy Liquid Data platform on Oracle Cloud for enterprise-grade data processing and analytics.
  - name: Google Cloud Platform
    description: Deploy Liquid Data platform on GCP for cloud-based analytics and data integration.
- type: LlmsText
  url: https://circana.com/llms.txt
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
specificationVersion: '0.23'

Circana API — frequently asked questions

Does Circana have an API?

Yes. APIs.io lists 20 APIs from Circana, including Circana Unify+ API, Circana Liquid Data Go API and Circana Intelligence Suite API, and 17 more.

Is there an OpenAPI specification for the Circana API?

Yes. APIs.io indexes 7 OpenAPI specifications for Circana, each linked for download from this page.

How do I authenticate with the Circana API?

Circana uses bearer-token authentication (http · 1 scheme). The details are profiled on APIs.io as Circana Authentication.

How much does the Circana API cost?

APIs.io lists 1 pricing plan for Circana, with each plan's price, limits and inclusions under Pricing on this page.

Does Circana have an MCP server?

Yes. APIs.io lists 1 MCP server for Circana: Remote MCP server at www.circana.com over HTTP; 10 tools listed.

Is the Circana API ready for AI agents?

Circana has a Kin Score of 32.8 out of 100 (thin) and an Agent Readiness score of 39.5 (agent-ready), scored by API Evangelist on 2026-11-06.

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