Circana
Circana (formerly IRI and The NPD Group) is the leading advisor on the complexity of consumer behavior, providing data-driven insights, analytics, and technology solutions that help almost 7,000 brands and retailers understand and predict consumer purchasing patterns across retail, CPG, beauty, foodservice, healthcare, and technology sectors covering $4T+ in global consumer spending across 26 industries.
APIs
Circana Unify+ API
Unify+ is Circana's business intelligence platform that provides access to data visualization, analytics, and reporting capabilities with conversational AI for automated analysi...
Circana Liquid Data API
Liquid Data is Circana's cross-industry technology platform providing advanced analytics, data integration, and AI-powered insights deployable across Azure, AWS, Google Cloud, a...
Circana Liquid Data Go API
Liquid Data Go is a turnkey insights solution delivering affordable, actionable market, retailer, and consumer intelligence for emerging and mid-market CPG and general merchandi...
Circana Intelligence Suite API
Intelligence Suite helps integrate, harmonize, and automate data workflows with hundreds of pre-built connectors for Azure, Snowflake, AWS, Google BigQuery, and Databricks, enab...
Circana Complete Market API
Complete Market provides robust POS measurement for in-store and online sales with fulfillment type breaks and UPC details across CPG categories.
Circana Complete Consumer API
Complete Consumer combines verified purchase data, survey insights, and advanced shopper panels to provide a 360-degree view of how, where, and why consumers shop across channels.
Circana Complete Beauty API
Complete Beauty offers a holistic view of the beauty industry combining mass and prestige POS data for manufacturers and retailers to track emerging shifts in consumer preferenc...
Circana Complete Food and Beverage API
Complete Food and Beverage unites retail, CPG, foodservice, and consumption data to deliver a complete understanding of U.S. food and beverage consumption patterns.
Circana Liquid Data Collaborate API
Liquid Data Collaborate provides AI-powered retail data analysis capabilities for brands, manufacturers, and retailers enabling collaborative insights and data-driven decision m...
Circana Liquid Data Engage API
Liquid Data Engage propels retailers into a new era of decision-making with precise, customer-centric data for developing retail strategies.
Circana Liquid Activation API
Liquid Activation enables marketers to build and activate purchase-based audiences in minutes using deterministic data, integrating with publishers, media platforms, and marketi...
Circana Price and Promotion API
Price and Promotion solutions combine AI models and granular store-level data to optimize pricing strategies, quantify elasticity, and improve promotional efficiency delivering ...
Circana Retail Media API
Retail Media connects shopper analytics to activation, linking marketing to retail sales for longitudinal insights and improved ROAS with AI-driven media channel performance ass...
Circana Complete Why Analytics API
Complete Why delivers fast AI-powered insights so teams know what is working, what is not, and where to act next before opportunities disappear.
Capabilities
Circana Market Intelligence
Unified market intelligence workflow combining POS data, market share analytics, consumer panel insights, brand performance, and reporting capabilities for brand managers, categ...
Run with NaftikoFeatures
Cross-industry data and advanced analytics platform deployable across Azure, AWS, Google Cloud, and Oracle Cloud environments.
Next-generation intelligence platform leveraging generative AI to accelerate decision-making and shift focus from hindsight to foresight.
AI embedded into Unify+ allowing teams to automate routine analysis and reduce time to insight.
Robust POS measurement for in-store and online sales with fulfillment type breaks and UPC details.
360-degree view of U.S. buyers tracking purchases across channels with POS-aligned panel insights.
Hundreds of pre-built connectors for Azure, Snowflake, AWS, Google BigQuery, and Databricks integration.
Build and activate audiences using deterministic purchase data for precision marketing.
AI models with granular store-level data to quantify price elasticity and promotional efficiency.
Coverage of $4T+ in global consumer spending across 26 industries in 23 countries.
Industry-only predictive market structure based on actual shopper behavior for new product forecasts within 10% accuracy.
Use Cases
Track brand and category performance across retail channels with POS and panel data to understand competitive positioning.
Validate new product concepts with custom simulations and predictive market structure analysis to prioritize winning ideas.
Optimize pricing strategies using AI-driven elasticity models and store-level data to maximize revenue and margin.
Plan and evaluate trade promotions with quantified ROI metrics and scenario modeling for smarter promotional spending.
Segment consumers by behavior, demographics, and purchase patterns to tailor marketing and product strategies.
Measure retail media campaign performance linking advertising spend to actual sales outcomes for improved ROAS.
Optimize product mix by category, store, and geography to improve shelf efficiency and drive sales growth.
Monitor near-real-time cross-retailer inventory and distribution data to spot risks and gaps early.
Build purchase-based audience segments and activate them across publishers and media platforms in minutes.
Unite retail, CPG, foodservice, and consumption data for a complete picture of food and beverage market dynamics.
Integrations
Access Circana POS and panel data directly within Snowflake Data Cloud for seamless data sharing and collaboration.
Deploy Liquid Data platform on Azure for cloud-native data integration and analytics workflows.
Deploy Liquid Data platform on AWS for scalable cloud analytics and data processing.
Connect Circana data to Google BigQuery for large-scale analytics and machine learning workloads.
Integrate Circana data with Databricks for advanced analytics, data engineering, and AI model training.
Collaborate on RampIDs with Circana purchase data in Snowflake for privacy-safe audience targeting.
Deploy Liquid Data platform on Oracle Cloud for enterprise-grade data processing and analytics.
Deploy Liquid Data platform on GCP for cloud-based analytics and data integration.