Circana · Schema

ConsumerSegment

Consumer segment definition

AnalyticsConsumer DataMarket ResearchRetailCPGPoint-of-SaleConsumer InsightsBusiness Intelligence

Properties

Name Type Description
segment_id string Unique segment identifier
name string Segment name
size_pct number Percentage of total market population
avg_basket_size number Average basket size in dollars
preferred_channels array Preferred shopping channels
key_categories array Top categories for this segment
View JSON Schema on GitHub

JSON Schema

circana-consumersegment-schema.json Raw ↑
{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "$id": "#/components/schemas/ConsumerSegment",
  "title": "ConsumerSegment",
  "type": "object",
  "description": "Consumer segment definition",
  "properties": {
    "segment_id": {
      "type": "string",
      "description": "Unique segment identifier",
      "example": "seg-001"
    },
    "name": {
      "type": "string",
      "description": "Segment name",
      "example": "Health-Conscious Shoppers"
    },
    "size_pct": {
      "type": "number",
      "format": "double",
      "description": "Percentage of total market population",
      "example": 18.5
    },
    "avg_basket_size": {
      "type": "number",
      "format": "double",
      "description": "Average basket size in dollars",
      "example": 42.3
    },
    "preferred_channels": {
      "type": "array",
      "description": "Preferred shopping channels",
      "items": {
        "type": "string"
      },
      "example": [
        "grocery",
        "online"
      ]
    },
    "key_categories": {
      "type": "array",
      "description": "Top categories for this segment",
      "items": {
        "type": "string"
      },
      "example": [
        "Organic Foods",
        "Natural Beverages"
      ]
    }
  }
}

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