Circana · Schema

ConsumerPurchaseRecord

Individual consumer purchase data record

AnalyticsConsumer DataMarket ResearchRetailCPGPoint Of SaleConsumer InsightsBusiness Intelligence

Properties

Name Type Description
segment string Consumer demographic segment
category string Product category name
penetration_pct number Category penetration percentage
buy_rate number Average purchase frequency
avg_spend number Average spend per buyer
trips_per_buyer number Average shopping trips per buyer
channel string Retail channel
View JSON Schema on GitHub