Circana · Example Payload

Liquid Data Consumer Purchase Record Example

AnalyticsConsumer DataMarket ResearchRetailCPGPoint Of SaleConsumer InsightsBusiness Intelligence

Liquid Data Consumer Purchase Record Example is an example object payload from Circana, with 7 top-level fields. It illustrates the shape of data this provider's APIs accept or return.

Top-level fields

segmentcategorypenetration_pctbuy_rateavg_spendtrips_per_buyerchannel

Example Payload

Raw ↑ 
{
  "segment": "35-54",
  "category": "Snacks",
  "penetration_pct": 84.2,
  "buy_rate": 5.7,
  "avg_spend": 28.45,
  "trips_per_buyer": 6.3,
  "channel": "mass"
}