Circana · Schema

ConsumerSegment

Consumer segment definition

AnalyticsConsumer DataMarket ResearchRetailCPGPoint Of SaleConsumer InsightsBusiness Intelligence

Properties

Name Type Description
segment_id string Unique segment identifier
name string Segment name
size_pct number Percentage of total market population
avg_basket_size number Average basket size in dollars
preferred_channels array Preferred shopping channels
key_categories array Top categories for this segment
View JSON Schema on GitHub