Circana · Example Payload

Liquid Data Consumer Segment Example

AnalyticsConsumer DataMarket ResearchRetailCPGPoint-of-SaleConsumer InsightsBusiness Intelligence

Liquid Data Consumer Segment Example is an example object payload from Circana, with 6 top-level fields. It illustrates the shape of data this provider's APIs accept or return.

Top-level fields

segment_idnamesize_pctavg_basket_sizepreferred_channelskey_categories

Example Payload

{
  "segment_id": "seg-003",
  "name": "Budget-Conscious Families",
  "size_pct": 22.1,
  "avg_basket_size": 67.80,
  "preferred_channels": [
    "mass",
    "club",
    "dollar"
  ],
  "key_categories": [
    "Snacks",
    "Frozen Foods",
    "Paper Products"
  ]
}

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